Guides
Practical playbooks for ranking on Google and showing up in AI answers. Written from client work, without filler.
Local SEOLocal SEO for dentists: a practical patient growth guideA practical local SEO guide for dental practices: Google Business Profile, service pages, reviews, citations and tracking that turn searches into booked patients.Read the guide
- Local SEOGoogle Business Profile optimization checklistA field-by-field Google Business Profile checklist: categories, services, photos, reviews, posts and the mistakes that get profiles suspended or ignored.
- Pricing & HiringHow much does SEO cost in 2026? A plain pricing guideWhat SEO costs in 2026, how hourly, project, retainer and performance pricing work, what drives the price up or down, and how to set a budget that holds up.
- AI SearchHow to get your brand cited in ChatGPT and AI searchA practical guide to earning citations in ChatGPT, Perplexity and Google AI Overviews: crawler access, Bing indexing, answer-first pages and brand signals.
- Local SEOHow to rank in the Google map packHow Google picks the three map pack results: relevance, distance and prominence explained, plus the practical steps that move a local business up the list.
- On-PageInternal linking: a practical guide for small sitesHow to plan internal links on a small website: which pages to link, how to write anchor text, and a simple routine that keeps your site easy to crawl.
- On-PageKeyword research for local businesses, step by stepA practical, step-by-step keyword research process for local businesses: find what customers search, map terms to pages, and skip vanity keywords.
- AI Searchllms.txt explained: what it is and do you need one?What llms.txt is, how it differs from robots.txt and sitemaps, whether AI search engines use it, and how to write a simple, useful llms.txt file.
- Pricing & HiringQuestions to ask before hiring an SEO consultant or agencyThe questions that separate a solid SEO provider from a risky one: who does the work, how links are earned, what gets reported and who owns your accounts.
- TechnicalSchema markup for small businesses: what mattersWhich schema markup types actually matter for small businesses, how to add them with JSON-LD, and how to test them without breaking your site.
- AI SearchWhat is AEO? Answer engine optimization vs SEOWhat answer engine optimization (AEO) is, how it differs from traditional SEO, and the practical steps that help your content get used in AI-generated answers.
- Link BuildingWhite-hat link building for local businessesPractical, white-hat ways for local businesses to earn links: partners, community work, local media and useful content, plus the tactics to avoid.
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