8 Best AEO Tools for Agencies in 2026 (Free and Paid, Compared)
8 best AEO tools for agencies compared on price, white-label reporting, seats and AI visibility. Prices checked on vendor pricing pages, October 31, 2026.
Shamim Mia, Founder, SerpAstraLast verified October 31, 202613 min readWe compare pricing pages, documentation and public reviews. We never accept payment for rankings.
Key takeaways
- SE Ranking is the best value for most agencies: 2,000 keywords a day, AI visibility on 5 engines and a full suite from $103.20/month billed annually. Nightwatch (€99/month) and Advanced Web Ranking ($139/month) are the strongest agency-reporting picks.
- The single most important buying factor is how the tool charges per client: per-domain and per-workspace pricing (Semrush, Profound) climbs with every client, while flat plans with unlimited seats (Nightwatch, Peec AI) stay predictable.
- Dedicated AEO tools start at $29/month (Otterly.AI) and $95/month (Peec AI); suites bundle AI visibility with rank tracking from $103.20/month billed annually.
- White-label reporting is included on Nightwatch and Peec AI agency plans, a paid add-on at SE Ranking ($69/month) and Semrush ($20/month), and held for higher tiers at Advanced Web Ranking.
- Every price below was checked on the vendor's own pricing page on October 31, 2026. Ratings are G2, except Advanced Web Ranking and Scrunch AI, where no verifiable rating was available.
On this page
Quick comparison
| Tool | Best for | Starting price | Free plan |
|---|---|---|---|
| SE Ranking | Small and mid-size agencies that want rank tracking, audits and AI visibility in one subscription for about $103/month | $103.20/mo (annual) | No (14-day trial) |
| Nightwatch | Agencies that report to clients and need unlimited seats, white-label reports and AI citations in one place | €79/mo (annual) | No (14-day trial) |
| Advanced Web Ranking | SEO agencies tracking thousands of keywords across many client sites | $139/mo | No (7-day trial) |
| Semrush AI Visibility Toolkit | Agencies already running client SEO in Semrush that want AI visibility in the same login | $99/mo per domain | Yes (10 keywords) |
| Peec AI | Agencies that want a dedicated AEO tool with white-label client reporting and a shared credit pool | $245/mo (agency) | No (7-day trial) |
| Scrunch AI | Agencies that want multi-client workspaces plus site audits in one AEO platform | $250/mo | No (7-day trial) |
| Profound | Agencies with a few large clients who need the deepest AEO data and agent-built content | $99/mo + $399/client | No (7-day trial) |
| Otterly.AI | Small agencies and freelancers who want the cheapest daily AI visibility tracking | $29/mo | No (7-day trial) |
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Request a listingThe best aeo tools for agencies
SE Ranking
Best for: Small and mid-size agencies that want rank tracking, audits and AI visibility in one subscription for about $103/month
SE Ranking is the value pick for agencies because the entry Core plan does not feel like an entry plan: 2,000 keywords tracked daily, 10 projects, a 250,000-page site audit allowance and AI visibility tracking across five engines. For an agency that runs SEO and AI visibility for the same clients, that is the whole workflow in one subscription, and the per-keyword cost is the lowest of any tool here.
The trade-off is the AI prompt cap. Twenty-five prompts a day covers one or two clients, not ten, so a growing agency should budget for the AI Search add-on from $71/month or the Agency Pack at $69/month for white-label reporting. If you want the cheapest route to daily tracking plus AI visibility at scale, start here; if you need the deepest AI demand data, look at Profound instead.
What we like
- 2,000 keywords tracked daily plus AI visibility on 5 engines from $103.20/month billed annually — the lowest cost per tracked keyword here
- Agency Pack add-on ($69/month, annual billing) adds white-label reports, 30 client seats and unlimited scheduled reports
- Full suite in one login: rank tracking, site audit, keyword and backlink research, local marketing and MCP access
Watch out for
- Only 25 AI prompts a day on Core — agencies with many clients will outgrow it and need the AI Search add-on from $71/month
- One manager seat on Core; extra seats cost from $16/month each
- Some G2 reviewers report occasional minor discrepancies in rank-tracking accuracy and search-volume estimates versus larger competitors
Nightwatch
Best for: Agencies that report to clients and need unlimited seats, white-label reports and AI citations in one place
Nightwatch is built for agencies that live in client reports. Unlimited seats come with every plan and white-label reports start on Professional, so the whole team and every client can look at the same data without the bill moving. The Starter plan tracks 500 keywords daily for €79/month billed annually, with 50 AI prompts across ChatGPT, Claude, Gemini, Perplexity, AI Mode and AI Overviews.
Its standout feature is Citation Intelligence, which links each ranking change to the AI citations behind it — so when a client's AI visibility drops, you can point to the exact ranking and page that caused it. The pricing curve is the thing to watch: the jump to 2,500 keywords costs €199/month. Pick it when seats, reporting and citations matter more than raw keyword volume.
What we like
- Unlimited seats on every plan, including the trial — no per-seat fees; white-label reports from Professional up
- Citation Intelligence ties each ranking change to the AI citations behind it in ChatGPT, Claude, Gemini and Perplexity
- Daily tracking down to ZIP code across 107,000+ locations in 190+ countries
Watch out for
- Priced in euros, so US agencies pay a variable dollar amount each month
- 500 keywords and 50 AI prompts on Starter — growing agencies move to Professional at €199/month
- No free plan, only a 14-day trial
Advanced Web Ranking
Best for: SEO agencies tracking thousands of keywords across many client sites
Advanced Web Ranking has tracked rankings for more than 20 years, and the Pro plan shows it: 7,000 keyword units for $139/month, unlimited projects and users, and AI visibility across six engines. Every rank check stores the SERP behind it, so any position can be audited when a client asks why a number moved. For a high-volume agency, the pricing model is the feature — the bill grows with keyword volume, not with clients or seats.
Two honest caveats. A keyword unit is one keyword checked weekly on one engine and device, so daily tracking costs more units than the headline suggests — 7,000 units cover about 1,000 keywords checked daily. And white-label reports and API access are held for the $279/month Agency plan. It is a workhorse for high-volume agencies, not a beauty contest winner.
What we like
- 7,000 keyword units for $139/month with unlimited projects and users — adding a client costs nothing
- AI visibility included on Pro across ChatGPT, Gemini, Perplexity, Claude, Google AI Overviews and AI Mode
- Tracks 4,000+ search engines plus local and mobile rankings, with every rank check storing the SERP behind it
Watch out for
- A keyword unit is one weekly check on one engine and device, so daily tracking of one keyword costs seven units
- White-label reports and API access sit on the Agency plan ($279/month), not Pro
- Interface feels dated next to newer tools, per multiple G2 and Capterra reviewers
Semrush AI Visibility Toolkit
Best for: Agencies already running client SEO in Semrush that want AI visibility in the same login
Semrush sells AI visibility two ways, and agencies should pick carefully. The standalone AI Visibility Toolkit costs $99/month per domain billed annually, with 25 custom prompts tracked daily and one domain for Brand Performance analysis. Or the Semrush One Starter plan at $199/month ($165.17 billed annually) bundles the same AI tracking with the full SEO suite — 500 keywords a day, audits, backlinks and PPC research — plus 50 prompts a day.
The per-domain model is the catch. One client is cheap; five clients cost $495/month for the toolkit alone, and each extra user starts at $45/month. Buy the standalone toolkit when you need AI data for one or two domains, and buy Semrush One when your agency already lives in Semrush for SEO — then the AI tracking rides along in the same login and the same reports.
What we like
- Cheapest dedicated AI visibility entry here at $99/month per domain, with AI competitor analysis and prompt research included
- Bundles into Semrush One Starter ($199/month) with 500 daily tracked keywords, audits, backlink analysis and PPC research
- White-label reporting available as a $20/month Pro Report add-on
Watch out for
- Per-domain pricing — five client domains cost $495/month before any SEO tools
- Extra users start at $45/month each
- Only 25 prompts a day on Base, and the pricing page shows no monthly-billing price, only the annual rate
Peec AI
Best for: Agencies that want a dedicated AEO tool with white-label client reporting and a shared credit pool
Peec AI is the only dedicated tool in this list that was designed around agency work first. Its agency plans sell a shared credit pool, not a fixed prompt count: Essential costs $245/month for 10,000 credits across 3 client projects, with unlimited users and white-label client reporting. One credit buys one prompt on one model for one day, so you can split the pool between clients however the month demands.
The credit model needs care. Tracking one prompt across three models every day costs about 90 credits a month, so a heavy multi-engine setup eats the pool faster than the headline suggests. And only three of six models are active at a time below Enterprise, so Claude is out of reach. Pick Peec AI when client reporting and flexible project setup matter more than engine breadth.
What we like
- Agency plans built around a shared credit pool — Essential covers 3 client projects for $245/month with unlimited users
- White-label client reporting and pitch workspaces for winning new business
- Tracks prompt volume, sentiment, share of voice and cited sources, with an MCP server on every plan
Watch out for
- Credits cap total output: one prompt on one model for one day costs one credit, so heavy multi-engine tracking drains the pool fast
- Only 3 of 6 models active at a time on standard plans — Claude needs Enterprise
- No free plan; the 7-day trial is the only free look
Scrunch AI
Best for: Agencies that want multi-client workspaces plus site audits in one AEO platform
Scrunch AI pairs prompt tracking with technical delivery, which is what sets it apart for agencies. Core costs $250/month for 125 unique prompts across ChatGPT, Perplexity, Google AI Overviews and Copilot, plus five site audits a month and AI bot traffic data. Agency Core at $500/month doubles the prompts to 250 across three brand workspaces and three pitch workspaces, with unlimited seats — so account managers and clients never add to the bill.
The engine list is the limit. Claude, Gemini, AI Mode, Meta AI and Grok sit on custom-priced Enterprise, so an agency whose clients care about Gemini is negotiating from day one. Scrunch also publishes no refresh rate, so ask how often prompts re-run before you commit. Choose it when audits and multi-client workspaces matter as much as the tracking itself.
What we like
- Agency Core covers 3 client workspaces plus 3 pitch workspaces for $500/month with unlimited seats
- Monthly site audits run alongside prompt tracking, with AI bot traffic data on Core
- Now part of Sitecore, which suits buyers who want vendor stability
Watch out for
- Only 4 engines on Core — Claude, Gemini, AI Mode, Meta AI and Grok need custom Enterprise
- 125 prompts is a small library for an agency covering several clients
- No published refresh rate, and the 7-day trial needs a card
Profound
Best for: Agencies with a few large clients who need the deepest AEO data and agent-built content
Profound is the category leader for depth. Agencies buy Agency Growth at $99/month, then pay $399/month for each client workspace — 100 prompts across ChatGPT, Perplexity and Google AI Overviews, with 10 pitch workspaces a month. What you get for that money is the deepest data set in this list: Prompt Volumes built from 1.5 billion real answer-engine prompts and responses, plus AI Marketer agents that draft content and fact-check claims.
The math is the decision. One client costs $498/month; five cost $2,094/month, which is more than any flat plan here. And brands get no self-serve price at all — a free 7-day trial, then a custom Enterprise quote. Profound earns its price when a few large clients justify the spend and the agent-built content saves staff hours. For many small clients, a flat plan costs far less.
What we like
- Prompt Volumes built from 1.5 billion real answer-engine prompts and responses — the deepest demand data here
- AI Marketer agents draft content and fact-check claims against your brand facts
- Up to 9 answer engines on Enterprise, with API, MCP, SSO and SOC 2
Watch out for
- Per-client pricing is the steepest here — $498/month for the first client, $2,094/month for five
- No self-serve price for brands: free trial, then a custom Enterprise quote
- API and MCP access sit on Enterprise, not Agency Growth
Otterly.AI
Best for: Small agencies and freelancers who want the cheapest daily AI visibility tracking
Otterly.AI is the cheapest honest read on AI visibility in this list. Lite costs $29/month ($25 billed annually) for 15 prompts tracked daily across ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot, with unlimited team members, sentiment analysis and citation tracking. For a freelancer or a small agency testing whether AI visibility is a service worth selling, that is a one-client experiment for the price of lunch.
The ceiling arrives fast. Fifteen prompts cover one small client, and the jump to Standard at $189/month is steep — though it brings 100 prompts, unlimited workspaces, API and MCP access, plus Agency Partner perks like pitch workspaces and branded Looker Studio reports. Claude, Gemini and Google AI Mode are paid add-ons on every tier. Start here to learn the category; move up when the client list grows.
What we like
- Lowest entry price here: $29/month for daily tracking across 4 engines
- Unlimited team members on every plan, and unlimited workspaces from Standard ($189/month)
- Agency Partner status adds pitch workspaces and branded Looker Studio reporting at no extra plan cost
Watch out for
- 15 prompts on Lite covers one small client at most — agencies need Standard at $189/month
- Claude, Gemini and Google AI Mode are paid add-ons on every tier ($9–$439/month per engine)
- No white-label reporting on Lite; branded reports come through the Agency Partner program
What an AEO tool actually does
The best AEO tools for agencies answer one question your clients are already asking: when someone asks an AI assistant for a recommendation, does it name us? An AEO tool runs a list of prompts through ChatGPT, Gemini, Perplexity, Google AI Overviews and the other answer engines, then reports whether your client's brand was mentioned, cited or recommended — and which competitors took the spot instead. It is rank tracking for the answer, not the link.
That matters because the answer is where the click used to be. AI Overviews now appear in 43% of Google searches, up from 15% a year earlier, according to Similarweb data reported by TechCrunch in July 2026.
When an AI summary answers the question on the page, the client gets no visit unless the summary cites them. An AEO tool shows you, prompt by prompt, where the citations go, so you know which pages to fix and which topics to own. Our guide to what AEO is explains the basics if the term is new to your team.
Agencies need a different tool than a single brand does. A brand tracks one site; an agency tracks ten, reports to ten clients, and needs the bill to stay predictable as the list grows. That is why this list is sorted by agency fit — white-label reporting, seats, multi-client workspaces and how the price scales — not by brand size.
Start cheap: the low-cost way in
If you are testing whether AI visibility is a service worth selling, start at the bottom of the price ladder. Otterly.AI costs $29/month for 15 prompts tracked daily across four engines, and every plan includes unlimited team members.
Semrush has a free account with 10 tracked keywords, which suits a single small site. Every other tool in this list offers a 7- or 14-day free trial instead of a free plan.
The cheap tier is a test, not a service. Fifteen prompts cover one small client, and a free account covers one site.
The moment you track a second client, a paid plan is cheaper than the hours you lose checking AI answers by hand. Run your real client prompts through the trial for a week and upgrade when the prompt list grows past the limit.
Dedicated AEO tools vs all-in-one suites
The 8 tools in this list split into two camps. The dedicated AEO tools — Peec AI, Scrunch AI, Profound and Otterly.AI — do one job: they track how brands show up in AI answers, and they go deep on it.
Prompt volumes, sentiment, share of voice, cited sources and, at the top end, agents that draft the content to fix what the data shows. They are usually cheaper to start and faster to learn.
The suites — SE Ranking, Nightwatch, Advanced Web Ranking and Semrush — bundle AI visibility with rank tracking, audits and research. You pay more, but you replace two subscriptions and report rankings and AI citations from the same login.
Nightwatch goes further than the others: its Citation Intelligence joins the two data sets, so a drop in AI citations resolves to the exact ranking change that caused it. If you own a suite, use its AI tracking; if you only need AI answers, a dedicated tool costs less.
AI visibility and citations: what the engines actually show
AI visibility is not one number. A tool can report mentions (the brand was named), citations (the brand's pages were linked as sources), sentiment (what the answer said about the brand) and share of voice (how often the brand appears versus competitors). The tools in this list cover those four differently: Nightwatch ties citations to rankings, Peec AI scores sentiment and prompt volume, Profound shows which real prompts people ask, and Scrunch AI adds AI bot traffic data so you can see whether the bots can even crawl the client's pages.
Engine coverage is the other half of the question. SE Ranking covers 5 engines on Core, Nightwatch 6, and Otterly.AI 4 — with Claude, Gemini and Google AI Mode as paid add-ons. Profound and Scrunch AI reach 9 engines, but only on custom Enterprise plans.
Before you pay for breadth, check which engines your clients' customers actually use: a local services client lives or dies on Google AI Overviews, while a B2B software client may care more about ChatGPT. Our guide to getting cited in ChatGPT explains what the engines actually quote, so you know which pages to fix first.
Quick comparison: tool type by need
| Buyer | Best pick | Why |
|---|---|---|
| Solo freelancer, one or two small clients | Otterly.AI | $29/month, daily tracking, 15 prompts |
| Small agency, best value | SE Ranking | 2,000 keywords a day plus AI visibility from $103.20/month |
| Agency that lives in client reports | Nightwatch | Unlimited seats from €79/month billed annually; white-label reports from Professional |
| High-volume multi-client tracking | Advanced Web Ranking | 7,000 keyword units and unlimited projects for $139/month |
| Dedicated AEO with agency pricing | Peec AI | Agency credit pool and white-label reporting from $245/month |
| Big clients, deepest data | Profound | Prompt Volumes data and AI agents, from $99/month plus $399 per client |
How to choose the best AEO tools for agencies: a short decision path
- Count your clients first, then your prompts. One or two clients fit the cheap dedicated tools; ten clients need a flat plan or a credit pool, because per-domain and per-workspace pricing climbs with every client you add.
- Decide suite or dedicated tool. If you already pay for rank tracking and audits, use the suite's AI tracking — SE Ranking, Nightwatch and Advanced Web Ranking all include it. If you only need AI answers, a dedicated tool like Peec AI or Otterly.AI costs less.
- Check the reporting question. If clients expect branded reports, make sure white-label is included on the plan you pick — Nightwatch and Peec AI include it, SE Ranking and Semrush charge extra for it, and Advanced Web Ranking holds it for the $279/month Agency plan.
- Count the engines that matter. Five or six engines cover most clients. Paying for nine engines only makes sense when your clients' customers actually use them — and check whether Claude, Gemini and AI Mode are included or paid add-ons.
- Try before you pay. Every tool in this list has a free plan or a free trial. Run your real client prompts for a week before committing.
Before you report AI visibility gains to a client, check that AI crawlers can actually reach their pages — run the site through the free AI crawler robots generator and confirm the bots are allowed in. And if you want the wider picture on what else belongs in the stack, our best AI SEO tools guide covers the full category.
Mistakes to avoid
- Comparing headline prices without counting clients. A $99/month tool that charges per domain costs $495/month for five clients; a $245/month flat plan covers three clients for less.
- Ignoring what counts as a prompt. Some tools charge per prompt, others per prompt per model per day. Tracking one prompt across three models every day costs about 90 credits a month on a credit-based plan.
- Paying for engines your clients never use. Nine-engine coverage sounds good in a demo, but if your clients' customers only ask Google and ChatGPT, the extra engines are shelfware.
- Forgetting the white-label add-on. A tool without white-label reporting means rebuilding every report by hand — budget the add-on or pick a tool that includes it.
- Trusting a directory price. Several directories still show Profound's old $99 Starter and $399 Growth plans for brands; the live pricing page offers a free trial, then a custom Enterprise quote. Always check the vendor's own page.
If you need help turning the data into client work rather than running the tools yourself, our AI search optimization service is built around exactly this reporting — citations, prompts and rankings in one client-facing view.
How we chose
We checked each vendor's own pricing page on October 31, 2026 and recorded the starting price exactly as shown, including the annual-billing figure where the page lists one. Ratings come from G2 pages opened the same day; Advanced Web Ranking and Scrunch AI show no rating because no verifiable rating page could be opened for them.
The G2 page for Scrunch covers a different product with the same name. We ranked the tools by fit for the most common buyer — an agency managing several clients that needs white-label reporting, seats and predictable per-client costs — not by brand size. No vendor paid for a place in this list, and none of the links here are affiliate links.
What to do next
Start with the decision path above: count your clients, pick suite or dedicated tool, and check the white-label question before you compare prices. Then take the free trial of your top pick and run your real client prompts for a week.
If the answers match what the AI engines actually say and the reports make sense to a client, you have your tool. If you'd rather have this set up and read for you, request a free SEO + AI visibility audit and get a ranked fix list in 2 business days.
Rather not run the tools yourself?
Tools show you the data. SerpAstra turns it into higher rankings, more map-pack calls and citations in AI answers.
Get a free SEO + AI visibility audit→Sources we checked (16)
- SE Ranking pricing — seranking.com/subscription.html (checked October 31, 2026)
- SE Ranking on G2 — 4.7/5, 1,619 reviews (checked October 31, 2026)
- Nightwatch pricing — nightwatch.io/pricing (checked October 31, 2026)
- Nightwatch on G2 — 4.7/5, 64 reviews (checked October 31, 2026)
- Advanced Web Ranking pricing — advancedwebranking.com/pricing (checked October 31, 2026)
- Semrush AI Visibility Toolkit pricing — semrush.com/pricing/ai (checked October 31, 2026)
- Semrush on G2 — 4.4/5, 4,304 reviews (checked October 31, 2026)
- Peec AI agency pricing — peec.ai/pricing-agencies (checked October 31, 2026)
- Peec AI brand pricing — peec.ai/pricing (checked October 31, 2026)
- Peec AI on G2 — 4.7/5, 21 reviews (checked October 31, 2026)
- Scrunch AI pricing — scrunch.com/pricing (checked October 31, 2026)
- Profound pricing — tryprofound.com/pricing (checked October 31, 2026)
- Profound on G2 — 4.5/5, 1,133 reviews (checked October 31, 2026)
- Otterly.AI pricing — otterly.ai/pricing (checked October 31, 2026)
- Otterly.AI on G2 — 4.7/5, 54 reviews (checked October 31, 2026)
- AI Overviews in 43% of searches — thekeyword.co (Similarweb via TechCrunch, checked October 31, 2026)
Shamim
Founder of SerpAstra
A full-stack SEO and digital marketer who spends most days on Local SEO for dental practices, AI search visibility and lead generation.
Frequently asked questions
What is the best AEO tool for agencies?
SE Ranking is the best value for most agencies: 2,000 keywords a day, AI visibility on 5 engines and a full suite from $103.20/month billed annually. Nightwatch is the best pick when client reporting matters most, with unlimited seats from €79/month billed annually and white-label reports from Professional. Agencies with a few large clients should look at Profound for the deepest data.
How much do AEO tools for agencies cost?
Between $29 and $500 a month at the entry level. Otterly.AI starts at $29, Peec AI's brand plan at $95, and its agency plan at $245. Suites run $103.20 to $139 a month. The headline price is not the real cost, though: per-domain and per-workspace pricing climbs with every client, so model five clients before you buy.
Is there a free AEO tool for agencies?
No tool in this list has a free plan for agency work. Semrush has a free account with 10 tracked keywords, which suits a single small site. Every other tool offers a 7- or 14-day free trial instead. Trials are the honest way to test: run your real client prompts for a week and check the answers against what the AI engines actually say.
What is the difference between an AEO tool and a rank tracker?
A rank tracker checks where your pages sit in Google for chosen keywords. An AEO tool checks whether AI engines mention, cite or recommend your brand when people ask questions — across ChatGPT, Gemini, Perplexity and Google AI Overviews. Several tools in this list do both: SE Ranking, Nightwatch and Advanced Web Ranking pair rank tracking with AI visibility in one subscription.
Do AEO tools include white-label reporting?
Some do, some charge extra. Nightwatch includes white-label reports from Professional up, and Peec AI includes them on its agency plans. SE Ranking sells white-label as a $69/month Agency Pack add-on, and Semrush as a $20/month Pro Report add-on. Advanced Web Ranking holds white-label for its $279/month Agency plan. Check this before you buy, because client-facing reports are the point for most agencies.
Which AEO tool tracks the most AI engines?
Profound tracks up to 9 answer engines on its Enterprise plan, and Scrunch AI tracks 9 on Enterprise too. On entry plans the range is narrower: SE Ranking covers 5 engines, Nightwatch 6, and Otterly.AI 4, with Claude, Gemini and Google AI Mode as paid add-ons. Count the engines your clients' customers actually use before paying for breadth you will not report on.
Can one AEO subscription cover all my clients?
It depends on the billing model. Flat plans with unlimited seats and projects — Nightwatch, Advanced Web Ranking and Peec AI's credit pool — cover several clients on one subscription. Per-domain and per-workspace plans — Semrush at $99 per domain and Profound at $399 per client workspace — charge again for every client. Count your clients first, then compare the real monthly total.
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