12 Best AI Brand Visibility Checking Software in 2026, Compared

Peec AI is the most balanced dedicated tracker in this list. Starter tracks 50 prompts daily across three models of your choice, with unlimited users and competitors. The source analytics earn the price: you see which domains the AI engines cite, not just whether your brand was mentioned.

The limits are the model cap and the project cap. Three models will not cover every surface your buyers use, and one project means one brand per subscription. If you track a single brand and want daily numbers without per-seat fees, start here; if you need Claude or Perplexity on the entry plan, look at PromptWatch or AthenaHQ.

Otterly.AI is the cheapest way to answer the question this list exists for: does AI mention my brand? Lite costs $29 a month, tracks 15 prompts daily across four engines, and includes unlimited team members, sentiment analysis and citation tracking. For a solo marketer testing the category, that is enough.

Fifteen prompts run out fast, and the add-on pricing is the real cost to watch: adding Claude, Gemini and Google AI Mode to Lite costs $47 a month extra, which more than doubles the bill. Buy Lite when 15 prompts cover your core questions; move to Standard ($189/month, 100 prompts) when the list grows.

PromptWatch is the best value for teams that want breadth. Essential costs the same $95 a month as Peec AI Starter, but covers 11 platforms to choose from and includes MCP and API access from day one — two things most rivals reserve for plans costing two or three times as much.

The catch is that only four platforms run per project at a time, so tracking all 11 means splitting projects or paying for the agency tiers. The content layer is thin on Essential: no AEO articles and no crawler logs. Choose PromptWatch when engine coverage and API access matter more than content generation.

SE Ranking is the only full SEO suite here that bundles AI visibility into its entry plan instead of selling it separately. Core costs $129 a month billed monthly and pairs 2,000 keywords tracked daily with 25 AI prompts a day across five engines, plus the site audit, keyword research and backlink tools a team already needs.

The included AI allowance is small: 25 prompts a day covers a focused brand, not a broad category. Deeper tracking needs the AI Search add-on from $71.20 a month billed annually, pushing the real monthly cost to about $174. Buy SE Ranking when you need the SEO suite anyway; buy a dedicated tracker when AI visibility is the whole job.

The Semrush AI Visibility Toolkit is the simplest buy here for anyone already inside Semrush. The standalone Base plan costs $99 a month per domain billed annually and tracks 25 custom prompts daily, with mentions from ChatGPT, Google AI, Gemini and Perplexity, plus competitor analysis and an AI-readiness site audit.

Per-domain pricing is the thing to model before buying: one brand costs $99 a month; five cost $495, before the $20 white-label add-on. The engine list is also narrower than the dedicated trackers, with no Claude, Grok or Copilot. It is the right pick for a single brand inside Semrush, and the wrong pick for a multi-brand portfolio.

AthenaHQ is the only tool here you can use properly without paying. The free Essential plan covers five engines with 300 credits, unlimited members, competitor insights and content recommendations. Starter, at $295 a month, widens coverage to 11 models and adds GA4 and Search Console integrations that connect AI visibility to the traffic it drives.

The pricing model is the trade-off. Credits are consumed per AI response, so heavy tracking can burn through the 3,600-credit Starter allowance faster than a flat prompt plan would. And there is no middle tier: the step from free to $295 is a real budget decision. Start on Essential, and only pay when the free credits run out.

Evertune is the most transparent tool here about how its numbers are made. Starter costs $60 a month with 5,000 prompt credits and tracking on up to five models, and the company publishes its sampling method: on Pro, each prompt is sampled 100 times per model, with margins of error stated.

The entry plan is the limit. Five models will not cover every surface, and full 11-model coverage sits on Pro at $800 a month billed annually — a steep jump. Evertune is built for brand and ad teams that report to executives, not for SEO teams that want prompt-level content guidance. Pick it when sampling depth and published method matter most.

Scrunch AI pairs visibility tracking with the work of fixing what it finds. Core costs $250 a month and covers 125 unique prompts, 5,000 responses a month, five site audits a month and five user licences, with results segmented by persona, topic and region. The agent and bot traffic analytics are the distinctive part: they show how AI crawlers move through the site.

The engine cap is the honest limitation. Core covers ChatGPT, Perplexity, Google AI Overviews and Copilot; Claude, Gemini, AI Mode, Meta AI and Grok are held for custom Enterprise pricing. Sitecore acquired Scrunch in June 2026, which adds roadmap uncertainty outside that ecosystem. Buy it for the audits and personas, not for engine breadth.

Goodie AI is the only tool here built as a closed loop. Core costs $354 a month billed monthly ($295 billed annually), tracks 110 prompts daily across five engines, and includes 50 optimization actions a month: the tool researches the gaps, drafts the content and technical fixes, and measures the revenue impact.

The price is the filter. At $354 a month, Core costs twelve times Otterly.AI Lite, and full engine coverage needs Pro at $999 a month. Goodie suits a team with a $300-plus monthly budget and people available to act on the recommendations. If you only want a visibility report, a cheaper tracker does that job.

Ahrefs Brand Radar works differently from every dedicated tracker here. Instead of running your prompts, it looks up your brand in an index of 519 million pre-run prompts, so you can benchmark share of voice against any competitor the moment you subscribe.

The index is a monthly snapshot, not a daily tracker, so it will not catch a visibility change the day it happens. And the per-platform pricing adds up: $199 a month buys one platform, and all-platform coverage costs $699 a month, on top of the Ahrefs subscription underneath. Buy Brand Radar for instant benchmarking; buy a dedicated tracker for daily numbers.

Profound is the deepest tool here and the hardest to price. It dropped its self-serve plans in September 2026, so the only paid route is now a custom Enterprise contract behind a demo, with up to nine answer engines tracked. Its Prompt Volumes data is the standout: it shows how often people actually ask the questions behind each prompt.

The buying process is the trade-off. There is no published price, no self-serve signup and a 7-day trial covering 50 prompts a day across three engines. Profound suits an enterprise brand with a dedicated analyst and a budget that goes through procurement. Smaller teams should start with Peec AI or PromptWatch and revisit Profound when the program outgrows them.

Brandlight is the only entry here that arrives as a platform and a partner. It tracks 13 AI engines with sentiment and narrative analysis, and a dedicated AI strategist, analyst and customer success lead run the program with the client — including SKU and retailer-level visibility, which matters when AI shopping answers pick products rather than brands.

There is no way to evaluate it alone. Brandlight publishes no price, offers no self-serve signup and no free trial, and its pricing page returns an error — the only way in is a demo and a custom quote. It is the right call when procurement is involved anyway and the team wants the work done for them. Everyone else should start with a self-serve tool.