12 Best AI Brand Visibility Software in 2026, Compared

Peec AI is the best all-round pick in this list because the $95 Starter plan does not feel like a starter plan: 50 prompts tracked daily across three AI models of your choice, unlimited users, sentiment and share-of-voice reporting, and crawl insights that show which AI bots visit your pages and which visits AI assistants send you. The dashboard is built for reporting, with source-level citation data and recommended actions.

The limits are the model count and the reporting polish. Only three models are covered on Starter, and extra models cost more, so a team that needs Claude, Gemini and Perplexity together should price the add-ons first. The recommended actions are useful, but reviewers note they are not always specific enough. For most teams, this is the right balance of depth and price.

Otterly.AI is the cheapest honest way into this category. The $29 Lite plan tracks 15 prompts daily across ChatGPT, Google AI Overviews, Perplexity and Copilot, with brand visibility, sentiment and citation tracking, unlimited team members and a GEO audit that checks whether your pages are ready to be cited. Gartner named Otterly.AI a Cool Vendor in 2025.

The trade-off is capacity and engine coverage. Fifteen prompts cover a small brand, not a catalog, and Claude, Gemini and Google AI Mode are paid add-ons on every tier — adding all three to Lite takes it from $29 to $76 a month. API and MCP access start on Standard. Buy Lite to prove AI search matters to your business, then move up when the prompt list grows.

Promptwatch is the widest-coverage tracker in this list for the money. Essential costs $95 a month for 50 prompts and 6,000 responses, and every plan lets you choose from 12 platforms — ChatGPT, Perplexity, AI Overviews and AI Mode, Claude, Gemini, Meta AI, DeepSeek, Grok and more — with API and MCP access included from the entry plan. City and state tracking comes standard.

Two limits to know before you buy. Only four platforms are tracked per project at a time, so the 12-platform roster is a menu, not simultaneous coverage. Crawler logs, which show what AI bots actually do on your site, start on Professional at $245. Reviewers also note the credit allowance can run down fast. For teams that want broad engine choice and API access without an enterprise contract, it is strong.

AthenaHQ is the only full platform in this list with a genuinely free plan. Essential gives you 300 credits a month — one credit is one AI response — across ChatGPT, Perplexity, AI Overviews, Gemini and Copilot, with unlimited members, no card required. Starter, at $295 a month, widens that to 11 models and 3,600 credits, plus GEO actions that turn findings into tasks.

The credit model is both the appeal and the catch. It lets you start free and pay for what you use, but the monthly cost is harder to predict than a flat prompt allowance: tracking 100 prompts across six engines daily uses about 600 credits a day. The jump from free to $295 has no middle step. To test AI visibility with real data before spending anything, start here.

SE Ranking is the value pick for teams that already need an SEO suite. The Core plan costs $129 a month, or $103.20 billed annually, and bundles 2,000 keywords tracked daily with site audits, keyword and backlink research, content tools and AI visibility tracking across five engines. You get rank tracking and AI visibility in one subscription.

The catch is depth and white-labeling. AI visibility is one feature among many, so the prompt-level analysis is thinner than a dedicated tracker, and white-label reports need the $69-a-month Agency Pack, which is annual billing only. Some reviewers report small accuracy differences against the larger suites. Buy SE Ranking when the suite is the point; buy a dedicated tracker when AI answers are the whole job.

The Semrush AI Visibility Toolkit is the research-heavy option. For $99 a month per domain it tracks 25 prompts daily and pairs them with prompt research, brand performance reports and a 0–100 AI Visibility score, all drawing on a keyword database of more than 27 billion keywords. If your team already works in Semrush, the toolkit slots into workflows it knows.

The pricing model is the thing to model before you buy. The $99 covers one domain, one user and 25 prompts; every extra domain costs another $99, every extra user needs their own license, and 50 more prompts cost $60. There is no free trial on the standalone toolkit, though the free checker runs three domain checks a day. It is best for teams that want research depth, not the cheapest tracking.

Profound is the deepest platform in this list, and the one enterprise teams most often name first. Its Answer Engine Insights track how a brand appears across up to nine engines, with citation sources, sentiment and Prompt Volumes — a dataset of 1.5 billion real AI prompts and responses that shows which questions people actually ask. Its AI Marketer agents go further, drafting and publishing the fixes.

The buying experience changed in September 2026: the $99 Starter and $399 Growth plans are gone. Brands now start with a free 7-day trial — 50 prompts a day on ChatGPT, Gemini and Google AI Overviews, with prompts chosen by Profound — and then move to a custom Enterprise contract. Reviewers praise the depth and the agents, and call the dashboard data-heavy.

Scrunch AI pairs monitoring with the tools to fix what it finds. The Core plan costs $250 a month for 125 unique prompts across ChatGPT, Perplexity, Google AI Overviews and Copilot, plus five site audits a month, sentiment analysis and AI bot traffic data. Its Agent Experience Platform, on Enterprise, serves AI agents a machine-readable version of your site.

The entry price is the highest among the self-serve tools here, and Core covers only four engines — Claude, Gemini, AI Mode, Meta AI and Grok all sit on Enterprise, as do the API and Looker Studio access. Scrunch also does not publish a refresh rate, so daily updates are not guaranteed on the page. Sitecore acquired Scrunch in 2026, which adds uncertainty about the standalone roadmap.

Goodie AI is built to close the loop between measurement and action. The Core plan costs $295 a month billed annually and covers five engines — ChatGPT, AI Overviews, Perplexity, AI Mode and Copilot — with 110 prompts, MCP access and a monthly allowance of optimization actions. Its AEO Writer drafts content structured for AI extraction, and its Measure tools tie AI visibility to revenue through analytics.

The price is the filter: $354 billed monthly ($295 billed annually) is among the priciest self-serve entries here, and full engine coverage needs Pro at $999 or Enterprise. The G2 review base is also thin, at 10 reviews, though the score is high at 4.9. Pro adds SKU-level visibility across AI shopping surfaces. Choose Goodie when you want the tool to do the fixing, not just the reporting.

Nightwatch is the rank tracker that takes AI citations most seriously. The Starter plan costs €99 a month, or €79 billed annually, and tracks 500 keywords daily plus 50 AI prompts across six surfaces: AI Overviews, AI Mode, ChatGPT, Claude, Gemini and Perplexity. Its Citation Intelligence links each ranking change to the AI citations behind it.

The limits are prompt volume and price curve. Fifty AI prompts is small next to the dedicated tools, and the price climbs steeply with keyword volume — €499 a month for 7,500 keywords. White-label reports and API access start on Professional; unlimited seats are included on every plan. Nightwatch is priced in euros. Pick it when rank reports and AI citations need to live in the same dashboard.

Ahrefs Brand Radar is the research-first way into AI visibility. Instead of waiting weeks for tracking to accumulate, you query an index of more than 519 million real prompts and see how any brand performs in AI answers. The standalone index costs $199 a month for one AI platform, or $699 for all of them, and custom prompt packs start at $50 a month as add-ons to Ahrefs plans.

The value depends on whether you already pay for Ahrefs. Lite at $129 a month includes Brand Radar with five custom prompts, so existing customers get the shortest path to AI data. As a standalone buy it is expensive — $199 covers a single engine's index — and there is no free trial. Claude is custom-prompt-only and uses eight checks per update.

Brandlight is the enterprise option for teams that want a platform and a partner. It tracks visibility, sentiment and share of voice across ChatGPT, Claude, Gemini, Perplexity, Copilot and Grok, with a dedicated AI strategist, analyst and success lead doing the catalog and market work with you. It holds the highest G2 score in this list, 4.9 out of 5 across 249 reviews.

There is no self-serve path at all. Brandlight publishes no price, offers no free plan or trial, and every engagement starts with a demo; G2 puts the average implementation at two months. That makes it the wrong pick for a small team that wants to start this week, and the right pick for a large multi-brand organization that wants measurement plus a team driving action.