SEO & AI Search

12 Best AI Citation Analysis Software in 2026, Compared

12 best AI citation analysis software compared on citation share, source depth and price. Real prices checked October 31, 2026, from $29/month.

Shamim Mia, Founder, SerpAstraLast verified October 31, 202614 min read

We compare pricing pages, documentation and public reviews. We never accept payment for rankings.

Key takeaways

  • Peec AI is the best fit for most buyers: citation share, source analytics and gap analysis from $95/month. Otterly.AI is the cheapest credible start at $29/month, and PromptWatch adds a free plan with paid tiers from $95/month.
  • Profound is the deepest platform here but no longer sells a self-serve plan — brands get a free 7-day trial, then custom Enterprise pricing.
  • The single most important buying factor is citation depth, not prompt count: check whether the tool reports which sources were cited, at the domain and URL level, before you compare prices.
  • Suites bundle citation tracking into a bigger subscription — SE Ranking includes it from $103.20/month billed annually — while dedicated tools give you more prompts per dollar.
  • Every price below was checked on the vendor's own pricing page on October 31, 2026. Ratings are G2, shown only where we opened the G2 page today.
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Quick comparison

Starting prices checked October 31, 2026 on each vendor's pricing page. Nightwatch is priced in euros.
ToolBest forStarting priceFree plan
Peec AIMarketing teams that want the deepest view of which sources AI answers cite, with citation share and gap analysis$95/moNo (7-day trial)
Otterly.AISolo marketers and small teams running their first AI citation pilot on a tight budget$29/moNo (free trial)
PromptWatchSmall teams that want citation tracking across 12 AI platforms with API access from the cheapest plan$95/moYes (free plan)
SE RankingSmall agencies and in-house teams that want AI citation tracking bundled with rank tracking and a full SEO suite$103.20/mo (annual)No (14-day trial)
NightwatchSmall agencies that want unlimited seats and citation data tied to ranking changes€79/mo (annual)No (14-day trial)
ProfoundEnterprise brands that need the deepest AI visibility platform and can buy through salesCustom quoteNo (7-day trial)
Goodie AIMid-size brands that want citation tracking plus content fixes and revenue attribution in one platform$354/moNo (7-day trial)
Semrush AI Visibility ToolkitTeams already paying for Semrush that want AI citation data in the same dashboard$99/moNo
Ahrefs Brand RadarAhrefs subscribers that want AI share of voice benchmarked against a huge pre-built prompt index$199/moNo
Scrunch AIBrands that want citation tracking plus site audits and content delivery for AI agents$250/moNo (7-day trial)
Athena HQTeams that want to try citation tracking free, then track 11 models on one plan$295/moYes (free plan)
ProRankTrackerAgencies that want AI citation tracking inside the same reports as their rank tracking$89/mo (annual)No (7-day trial)

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The best ai citation analysis software

#1

Peec AI

Best for: Marketing teams that want the deepest view of which sources AI answers cite, with citation share and gap analysis

Visit peec.ai
Starting price$95/month (Starter, billed monthly; $80/month billed annually)
Free planNo — 7-day free trial

Peec AI is the most citation-focused tool in this list, and it shows in the entry plan. Starter costs $95 a month and covers 50 prompts a day across three models of your choice, with citation share, source classification and a domain-and-URL detail view included from the start. The gap analysis names the sources that cite your competitors but not you, which is the report that turns tracking into a content brief.

The limits are scope, not depth: one project, one country and three active models on Starter, with extra models as paid add-ons. Unlimited users on every plan makes it easy to share the data across a team. If the question you need answered is which sources the answers cite, start here.

What we like

  • Citation share, source classification and domain-and-URL detail included on every plan
  • Gap analysis names the sources citing competitors but not you
  • Unlimited users on every plan
  • Daily tracking with 4,500 AI answers a month on Starter

Watch out for

  • Only 3 models at a time on self-serve plans, and extra models cost extra
  • Single project and 1 country on Starter
  • No white-label reporting listed on any plan
#2

Otterly.AI

Best for: Solo marketers and small teams running their first AI citation pilot on a tight budget

Visit otterly.ai
Starting price$29/month (Lite, billed monthly; $25/month billed annually)
Free planNo — free trial available

Otterly.AI is the cheapest credible way to start tracking citations. Lite costs $29 a month ($25 billed annually) and covers 15 prompts a day across ChatGPT, Google AI Overviews, Perplexity and Copilot, with citation source tracking and a link-citations report on the entry plan. Every plan includes unlimited team members and daily tracking, and the GEO audit checks whether your own pages can be crawled and cited in the first place.

Fifteen prompts is a small allowance, and Gemini, Google AI Mode and Claude cost extra — $9, $9 and $29 a month on Lite. There is also no API or MCP access until Standard at $189 a month. For a solo marketer running a first pilot, though, nothing else in this list gives you daily citation data for $29.

What we like

  • Cheapest entry here with daily tracking on 4 engines
  • Citation source tracking and link citations analysis on the Lite plan
  • Unlimited team members on every plan
  • GEO audit checks whether your pages can be crawled and cited

Watch out for

  • Only 15 prompts on Lite
  • Gemini, Google AI Mode and Claude cost extra ($9, $9 and $29 a month on Lite)
  • No API or MCP access on Lite
#3

PromptWatch

Best for: Small teams that want citation tracking across 12 AI platforms with API access from the cheapest plan

Visit promptwatch.com
Starting price$95/month (Essential, billed monthly)
Free planYes — free plan, plus 7-day free trial on Essential

PromptWatch is the broadest tracker at this price. Essential costs $95 a month for 50 prompts and 6,000 AI responses a month, and all 12 platforms — ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews and AI Mode among them — are selectable on every plan, with no per-engine add-on fees. API and MCP access come with every paid plan, and there is a free plan to start on.

The catch is that only four platforms are tracked per project at a time, so covering all 12 means running multiple projects. Crawler logs and AEO article credits start on Professional at $245 a month. If you want wide engine coverage and an API without an enterprise budget, this is the pick.

What we like

  • All 12 platforms selectable on every plan with no per-engine add-on fees
  • API and MCP access on every paid plan
  • Free plan to start on
  • Crawler logs from Professional ($245/month) tie citations to bot visits

Watch out for

  • Only 4 platforms tracked per project at a time
  • Essential has no AEO article credits or crawler logs
  • 50-prompt limit means larger topic sets need Professional at $245/month
#4

SE Ranking

Best for: Small agencies and in-house teams that want AI citation tracking bundled with rank tracking and a full SEO suite

4.7/5 on G2 (1,619 reviews, checked Oct 2026)
Visit seranking.com
Starting price$129/month (Core, billed monthly; $103.20/month billed annually)
Free planNo — 14-day free trial

SE Ranking is the value pick for teams that already do SEO. The Core plan costs $129 a month ($103.20 billed annually) and bundles AI visibility tracking — 25 prompts a day across five engines — with 2,000 keywords of daily rank tracking, site audit, keyword and backlink research, and local marketing. The AI reports cover brand mentions, citations and competitors, so the citation data sits next to the ranking data it relates to.

Twenty-five AI prompts a day is a small allowance next to the dedicated tools, and white-label reporting needs the $69-a-month Agency Pack add-on. A standalone AI visibility add-on starts at $71 a month if you outgrow Core's allowance. Buy SE Ranking when you want one subscription for SEO and AI visibility, not when citations are the only job.

What we like

  • AI visibility on 5 engines included in Core with 25 prompts a day
  • 2,000 keywords tracked daily alongside the AI data
  • Lowest cost per daily-tracked keyword here
  • 14-day free trial with 20 AI prompts a day

Watch out for

  • 25 AI prompts a day is a small allowance next to the dedicated tools
  • White-label reporting needs the $69/month Agency Pack add-on
  • Standalone AI visibility add-on starts at $71/month if you outgrow Core's allowance
#5

Nightwatch

Best for: Small agencies that want unlimited seats and citation data tied to ranking changes

4.7/5 on G2 (64 reviews, checked Oct 2026)
Visit nightwatch.io
Starting price€99/month (Starter, billed monthly; €79/month billed annually)
Free planNo — 14-day free trial

Nightwatch is built for teams: unlimited seats come with every plan, white-label reports start on Professional, and the Starter plan tracks 500 keywords daily for €99 a month (€79 billed annually). Its standout feature is Citation Intelligence, which ties each ranking change to the AI citations behind it across ChatGPT, Claude, Gemini, Perplexity, AI Mode and AI Overviews.

The pricing curve is the thing to watch. The jump from 500 keywords to 7,500 costs €499 a month, so a growing agency should price the next tier before committing. Nightwatch is priced in euros, which US buyers should note. Pick it when seats and citation-linked ranking data matter more than raw prompt volume.

What we like

  • Citation Intelligence links ranking changes to AI citations
  • Unlimited seats on every plan, including the trial; white-label reports from Professional up
  • ZIP-code-level local tracking across 107,000+ locations

Watch out for

  • Priced in euros, which US buyers should note
  • Price climbs steeply with keyword volume (€499/month for 7,500 keywords)
  • Keyword-research runs capped at 100/month on Starter
#6

Profound

Best for: Enterprise brands that need the deepest AI visibility platform and can buy through sales

Visit tryprofound.com
Starting priceCustom quote (Enterprise; free 7-day trial)
Free planNo — free 7-day trial

Profound is the deepest platform in this list — and now the hardest to buy. In September 2026 it removed its $99 Starter and $399 Growth brand plans, so the pricing page now offers a free 7-day trial (50 prompts a day on ChatGPT, Gemini and Google AI Overviews) and custom Enterprise pricing. Enterprise covers up to nine answer engines with a tailored prompt plan, SSO and SOC 2 compliance, plus Agent Analytics that tracks AI-sourced traffic.

That depth is real, but so is the gate: there is no self-serve paid plan, no published price, and the trial carries no history or exports. Profound fits enterprise brands that buy through sales and need the widest engine coverage. Smaller teams should start with Peec AI or Otterly.AI instead.

What we like

  • Up to 9 answer engines on Enterprise, the widest coverage here
  • Agent Analytics tracks AI-sourced traffic and attribution
  • Free 7-day trial runs 50 prompts a day on three engines

Watch out for

  • No self-serve paid plan for brands since September 2026 — Enterprise is quote-only
  • The free trial lasts 7 days with no history or exports
  • Smaller teams cannot buy it without a sales conversation
#7

Goodie AI

Best for: Mid-size brands that want citation tracking plus content fixes and revenue attribution in one platform

Visit higoodie.com
Starting price$354/month (Core, billed monthly; $295/month billed annually)
Free planNo — 7-day free trial

Goodie AI is the closed-loop option: it tracks citations, then helps you act on them. Core costs $354 a month ($295 billed annually) and covers five engines — ChatGPT, AI Overviews, Perplexity, AI Mode and Copilot — with 110 prompts, citation monitoring, an AEO writer, optimization actions and revenue attribution from Google Analytics. It is self-serve with a 7-day free trial and no sales call required.

The price is the filter: Core is the most expensive self-serve entry in this list, and Claude, Meta AI, DeepSeek and Grok need Enterprise, which is custom-priced. Optimization actions are also capped on Core. Choose Goodie when you want tracking plus fixes and attribution in one platform, not when you only need the monitoring.

What we like

  • Closed-loop platform: monitoring plus optimization actions and an AEO writer
  • Citation monitoring across 5 engines on Core with revenue attribution from Google Analytics
  • Self-serve Core with a 7-day free trial and no sales call required

Watch out for

  • Core is $295/month billed annually — the priciest self-serve entry here
  • Claude, Meta AI, DeepSeek and Grok need Enterprise
  • Optimization actions are capped on Core
#8

Semrush AI Visibility Toolkit

Best for: Teams already paying for Semrush that want AI citation data in the same dashboard

4.4/5 on G2 (4,304 reviews, checked Oct 2026)
Visit semrush.com
Starting price$99/month (AI Visibility Toolkit, standalone, per domain)
Free planNo — no free trial on the standalone toolkit (free checker: 3 checks a day)

Semrush sells its AI visibility as a standalone toolkit at $99 a month per domain, tracking 25 prompts a day with Brand Performance reports that benchmark your mentions against competitors. It covers ChatGPT, Google AI Mode and Gemini daily, with Perplexity in weekly brand reports. The same features are bundled into Semrush One Starter at $199 a month with 50 prompts and the full SEO suite.

The per-domain and per-user pricing adds up fast: every extra domain or teammate costs another $99 a month, and there is no free trial on the standalone toolkit. There is also no Claude, Grok or Copilot coverage listed. Buy it standalone for one brand, or take the Semrush One bundle if you already pay for the suite.

What we like

  • Standalone toolkit is self-serve at $99/month per domain
  • Brand Performance reports benchmark mentions against competitors
  • Bundled into Semrush One Starter ($199/month) with 50 prompts and the full SEO suite

Watch out for

  • Only 25 prompts on the standalone plan, and every extra domain or user costs another $99/month
  • No free trial on the standalone toolkit
  • No Claude, Grok or Copilot coverage listed
#9

Ahrefs Brand Radar

Best for: Ahrefs subscribers that want AI share of voice benchmarked against a huge pre-built prompt index

4.5/5 on G2 (723 reviews, checked Oct 2026)
Visit ahrefs.com
Starting price$199/month (AI Visibility Index, single platform; $699/month for all platforms)
Free planNo — no free trial (free Brand Radar checker available)

Ahrefs Brand Radar is the research-first option. Its AI Visibility Index is built from a pre-collected index of hundreds of millions of search-backed prompts, so you can look up any brand's share of voice without waiting for new tracking data. Mentions and citations are reported separately, and custom-prompt tracking is included in paid Ahrefs plans. The index starts at $199 a month for a single platform, or $699 for all platforms.

The price structure is the honest limitation: the index sits on top of an Ahrefs subscription, and full coverage costs $699 a month. There is no sentiment analysis and no alerts. Brand Radar fits Ahrefs users who want category-scale benchmarking grounded in real query data, not a cheap standalone tracker.

What we like

  • Pre-built index of hundreds of millions of search-backed prompts — research any brand without waiting for tracking data
  • Mentions and citations reported separately
  • Custom-prompt tracking included in paid Ahrefs plans

Watch out for

  • $199/month per platform index on top of an Ahrefs subscription
  • Full all-platform index costs $699/month
  • No sentiment analysis or alerts
#10

Scrunch AI

Best for: Brands that want citation tracking plus site audits and content delivery for AI agents

Visit scrunch.com
Starting price$250/month (Core)
Free planNo — 7-day free trial

Scrunch pairs citation tracking with site audits and content delivery. Core costs $250 a month for 125 prompts, 5,000 responses a month, five site audits a month and one brand workspace, tracking ChatGPT, Perplexity, Google AI Overviews and Copilot. Citations and sources are reported on every plan, and the Enterprise tier adds an Agent Experience Platform that serves AI-optimized versions of your site to AI agents.

Claude, Gemini and Google AI Mode need Enterprise, which is custom-priced, and there is no API access on Core. Sitecore acquired Scrunch in June 2026, so the standalone roadmap carries some uncertainty. Pick Scrunch when you want monitoring plus audits and agent-ready content in one contract.

What we like

  • Citations and sources tracked on every plan
  • 5 site audits a month included on Core
  • Agent Experience Platform (Enterprise) serves AI-optimized versions of your site to AI agents

Watch out for

  • Claude, Gemini and Google AI Mode need Enterprise (custom quote)
  • Sitecore acquired Scrunch in June 2026, so the standalone roadmap is uncertain
  • No API access on Core
#11

Athena HQ

Best for: Teams that want to try citation tracking free, then track 11 models on one plan

Visit athenahq.ai
Starting price$295/month (Starter, billed monthly; $245/month billed annually)
Free planYes — Essential free plan (300 credits a month, 5 engines)

Athena HQ is the only tool here with a genuinely free tier. Essential is free with 300 credits a month across five engines — ChatGPT, Perplexity, AI Overviews, Gemini and Copilot — and Starter costs $295 a month for 3,600 credits across 11 models, with no per-engine add-on fees. Citation intelligence, unlimited topics and competitors, and GA4 and Search Console integrations come with Starter.

The credit model is the catch. One credit is one AI response, so 100 prompts tracked daily on six engines uses about 18,000 credits a month — five times Starter's allowance. API access and extra credits are paid add-ons, and the Citation Engine is Enterprise-only. Try it free, but model your real prompt volume before paying.

What we like

  • Free Essential tier covers 5 engines with 300 credits
  • Starter covers 11 models with no per-engine add-on fees
  • Citation intelligence plus GA4 and Search Console integrations on Starter

Watch out for

  • Credit metering makes costs hard to predict — 100 prompts on 6 engines daily uses about 18,000 credits a month, far above Starter's 3,600
  • API access and extra credits are paid add-ons
  • The Athena Citation Engine (ACE) is Enterprise-only
#12

ProRankTracker

Best for: Agencies that want AI citation tracking inside the same reports as their rank tracking

4.6/5 on G2 (60 reviews, checked Oct 2026)
Visit proranktracker.com
Starting price$99/month (Starter, billed monthly; $89/month billed annually)
Free planNo — 7-day free trial (100 terms, no credit card required)

ProRankTracker puts AI citation tracking inside the rank-tracking workflow agencies already use. Starter costs $99 a month ($89 billed annually) for 1,000 terms, and AI prompts draw from the same pool at two terms each — so the plan covers 500 AI prompts. It tracks links and citations separately from brand mentions across six AI platforms, with daily updates, local and mobile tracking, and unlimited URLs and projects.

The term model needs attention: tracking one prompt in several locations or on several engines multiplies the terms it consumes. White-label reports start on Pro at $149 a month, and there is no site audit or backlink tool bundled in. Choose it when client-ready reports matter as much as the citation data itself.

What we like

  • Links and citations tracked separately from brand mentions on every plan
  • Daily tracking across 6 AI platforms plus organic, local and mobile ranks
  • 7-day free trial with 100 terms and no card required

Watch out for

  • Each AI prompt costs 2 terms, so the 1,000-term Starter plan covers 500 AI prompts
  • White-label reports start on Pro ($149/month)
  • No site audit or backlink tools bundled in

What an AI citation analysis tool actually does

The best AI citation analysis software answers one question: when an AI assistant answers a question your buyers ask, which sources does it cite — and is yours among them? These tools run your prompts through ChatGPT, Perplexity, Gemini, Google AI Overviews and other engines, then report which domains and pages each answer linked to and how your share compares with competitors.

That matters because most of what an AI answer is built from is not your website. McKinsey found that a brand's own sites may make up only 5% to 10% of the sources AI search references, with the rest coming from publishers, reviews and forums. Half of consumers polled in a McKinsey survey now intentionally seek out AI-powered search. If you cannot see which sources the answers cite, you cannot tell whether your content is being used, ignored, or contradicted.

Dedicated trackers under $100 a month

If your budget is under $100 a month, the dedicated trackers are the honest starting point. Otterly.AI Lite costs $29 a month and tracks 15 prompts a day across four engines, with citation source tracking and a link-citations report on the entry plan. Peec AI and PromptWatch both start at $95 a month and go deeper on sources: Peec adds citation share and a gap analysis that names the sources citing your competitors but not you, while PromptWatch covers 12 platforms and includes API access on every paid plan. Their limits are prompt counts and engine counts, not features: the entry plan reports the same citation data as the expensive plans, just for fewer prompts.

Suites vs dedicated tools: where citation data lives

The suites put citation tracking inside a subscription you may already pay for. SE Ranking's Core plan costs $129 a month ($103.20 billed annually) and includes AI visibility tracking for 25 prompts a day across five engines, next to 2,000 keywords of daily rank tracking. Nightwatch's Starter plan costs €99 a month (€79 billed annually) and pairs daily rank tracking with Citation Intelligence, which ties each ranking change to the AI citations behind it. ProRankTracker does the same job from $99 a month, tracking links and citations alongside organic, local and mobile ranks.

Semrush and Ahrefs sell citation tracking as a separate layer. Semrush's standalone AI Visibility Toolkit costs $99 a month per domain for 25 prompts, and Ahrefs Brand Radar starts at $199 a month for a single-platform index. Both make sense if you already live in the suite; neither is the cheapest way to buy citation data on its own. If you want the wider picture, our roundup of the best AI SEO tools covers the category beyond citation tracking.

Bar chart of starting prices billed monthly in US dollars: Otterly.AI $29, Peec AI $95, PromptWatch $95, ProRankTracker $99, Semrush AI Visibility Toolkit $99, SE Ranking $129, Ahrefs Brand Radar $199, Athena HQ $295, Scrunch $250, Goodie $354. Nightwatch is priced in euros (€99) and Profound is custom quote, so neither appears in the chart.
Starting prices, billed monthly. Annual billing is lower for most tools — the comparison table at the top shows the annual figure.

What the AI engines actually cite

Citation analysis only works if the tool watches the engines your buyers use. ChatGPT, Google AI Overviews, Perplexity and Gemini appear on nearly every entry plan here. Claude, Google AI Mode and Meta AI are the usual upsell: Otterly charges extra, Scrunch holds them for Enterprise, and Peec sells extra models as add-ons. PromptWatch and Athena HQ are the exceptions, covering 12 and 11 models respectively with no per-engine fee.

Engine coverage also decides what "share of citations" means: a tool that checks four engines gives a narrower picture than one that checks nine, and the numbers are not comparable across tools. Pick the engines first, then compare tools. Our guide to getting cited in ChatGPT explains what the engines actually quote, and how to rank in AI Overviews covers the Google side of the same question. If you would rather have someone else close the gaps, our AI search optimization service turns citation data into pages the engines quote.

Matrix showing what each entry plan includes: daily updates, free plan, AI visibility and white-label reporting
What the entry plan includes, checked October 31, 2026. A dash means the feature is not included on the entry plan.

Quick comparison: tool type by need

BuyerBest pickWhy
Solo marketer, first pilotOtterly.AI$29/month, daily tracking, citation sources on the entry plan
Small team that wants the deepest source dataPeec AICitation share, source classification and gap analysis from $95/month
Team that needs many engines and an APIPromptWatch12 platforms and API access from $95/month, with a free plan
Agency or in-house team that already does SEOSE Ranking or NightwatchCitation tracking bundled with rank tracking from about $103/month
Enterprise brand with a sales-led budgetProfound or GoodieWidest engine coverage and managed depth; Profound is custom-priced, Goodie from $295/month billed annually
Ahrefs or Semrush subscriberAhrefs Brand Radar or Semrush AI Visibility ToolkitCitation data inside the suite you already open daily

How to choose the best AI citation analysis software: a short decision path

  1. List the questions your buyers ask. Write 20–50 real questions before you look at plans. Prompt limits decide the price.
  2. Check the citation detail, not the mention count. Open a trial and look at one answer: does the tool name the cited domain and URL, or only say your brand appeared? If it cannot show the source, it cannot do this job.
  3. Count the engines that matter. ChatGPT and AI Overviews cover most buyers; add Gemini and Perplexity if your audience uses them. Claude and AI Mode usually cost extra — decide whether you need them before you pay for them.
  4. Price the real month, not the headline. Multiply prompts by engines by days. A credit-based plan like Athena HQ can look cheap at $295 a month until 100 prompts on 6 engines daily uses about 18,000 credits against a 3,600-credit allowance.
  5. Run a trial on your own prompts. Every tool here has a free plan or a free trial. Track your real questions for a week and check whether the cited sources match what you see when you ask the same questions yourself.

Before you publish the pages you want cited, check whether AI crawlers can even reach them with the free AI crawler robots generator — a page no crawler can read cannot be cited.

Mistakes to avoid

  • Buying on prompt count alone. A plan with 350 prompts that reports only mentions is worth less than a plan with 50 prompts that reports cited domains and URLs.
  • Ignoring what counts as a prompt. Some tools charge per prompt, others per prompt-plus-engine, and credit tools charge per answer. The same 50 questions can cost $29 or $295 depending on how the vendor counts.
  • Paying for engines your buyers never use. Claude, Grok and Meta AI sound impressive on a plan page; if your buyers ask ChatGPT and Google, they add cost without adding signal.
  • Trusting a directory price. Profound's $99 Starter and $399 Growth plans still appear in third-party guides, but Profound removed them in September 2026. Always check the vendor's own page.
  • Forgetting the trial ends. Set a reminder for the day the trial converts, and check the cited sources against how to get cited in ChatGPT.

How we chose

We verified every starting price against the vendor's own pricing page on October 31, 2026 — directly where the page rendered, and through dated October 2026 reads of the same page where it did not. Ratings come from G2, and only where we opened the G2 page on October 31, 2026; the other seven tools show no rating because we could not open their G2 pages today. We ranked by fit for the most common buyer — a small marketing or SEO team that wants to know which sources AI answers cite — not by brand size. No vendor paid for a place in this list, and none of the links here are affiliate links.

What to do next

Start with the decision path above: list your buyers' real questions, check the citation detail on a trial, and price the month you will actually use. Then take the free plan or trial of your top pick and track your real questions for a week — if the cited sources match what you see when you ask the same questions yourself, you have your tool. If you'd rather have this set up and read for you, request a free SEO + AI visibility audit and get a ranked fix list in 2 business days.

Rather not run the tools yourself?

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Sources we checked (18)
Shamim

Shamim

Founder of SerpAstra

A full-stack SEO and digital marketer who spends most days on Local SEO for dental practices, AI search visibility and lead generation.

Frequently asked questions

What is the best AI citation analysis software in 2026?

Peec AI is the best fit for most buyers: citation share, source-level detail and gap analysis from $95/month. Otterly.AI is the cheapest credible start at $29/month, and SE Ranking is the best value if you also need rank tracking. Enterprise teams should look at Profound or Goodie.

How much does AI citation analysis software cost?

Between $29 and $354 a month at the entry level. Otterly.AI starts at $29, Peec AI and PromptWatch at $95, and Goodie at $295 billed annually. Profound is custom-priced for Enterprise. Check how prompts are counted before comparing prices — per-prompt, per-engine and credit models price the same workload very differently.

Is there a free AI citation analysis tool?

Yes, with limits. PromptWatch has a free plan and Athena HQ has a free Essential tier with 300 credits a month across five engines. Profound offers a free 7-day trial. Free tiers work for a first look at your own citations; tracking a real prompt set every day needs a paid plan.

What is citation share, and why does it matter?

Citation share is the percentage of AI answers in your tracked prompt set that cite a given source. It matters because it shows whose pages the engines treat as evidence, not just whose brand gets mentioned. A competitor with high citation share is shaping the answers your buyers read.

Do I need a dedicated tool, or will my SEO suite cover it?

If you already pay for SE Ranking, Nightwatch, Semrush or Ahrefs, start with the citation tracking bundled into your plan — it may be enough. Buy a dedicated tool like Peec AI or PromptWatch when you need source-level detail, more prompts, or engines your suite does not cover.

Which AI engines should a citation tool track?

ChatGPT and Google AI Overviews first, then Perplexity and Gemini if your audience uses them. Claude, Google AI Mode and Meta AI matter for some audiences but usually cost extra. Match the engines to where your buyers ask questions, not to the longest list on the pricing page.

Can citation analysis show me which of my pages get cited?

Yes — that is the point of the source-level reports. Peec AI, Otterly.AI, PromptWatch, Nightwatch and ProRankTracker all report cited domains and URLs, so you can see which of your pages the engines quote and which competitor pages appear instead.

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