12 Best AI Rank Tracking Software in 2026, Compared
12 best AI rank tracking software tools compared on price, prompt limits, engines and AI visibility. Prices checked on vendor pricing pages, October 31, 2026.
Shamim Mia, Founder, SerpAstraLast verified October 31, 202616 min readWe compare pricing pages, documentation and public reviews. We never accept payment for rankings.
Key takeaways
- SE Ranking is the best value for most teams: 2,000 keywords tracked daily plus AI visibility on 5 engines from $103.20 a month billed annually. Nightwatch and ProRankTracker are the cheapest rank trackers with AI tracking built in, from €79 and $89 a month billed annually.
- Otterly.AI is the cheapest way in at $29 a month for 15 prompts, and AthenaHQ has the only free plan here, with 300 credits across 5 engines.
- The single most important buying factor is how prompts are counted: per prompt, per engine, per location or per credit. The same 50 questions can cost $29 or $295 a month depending on the meter.
- Profound no longer sells a self-serve plan: brands get a free 7-day trial, then a custom Enterprise quote. Every other tool here publishes its price.
- Every price below was checked on the vendor's own pricing page on October 31, 2026. Ratings are G2, with review counts shown.
On this page
Quick comparison
| Tool | Best for | Starting price | Free plan |
|---|---|---|---|
| SE Ranking | Small agencies and in-house teams that want a full SEO suite with AI visibility included from $103 a month | $103.20/mo (annual) | No (14-day trial) |
| Nightwatch | Small agencies and SEO teams that want daily rank tracking plus AI citations in one plan, with no per-seat fees | €79/mo (annual) | No (14-day trial) |
| Semrush AI Visibility Toolkit | Teams already paying for Semrush who want AI visibility next to their SEO and PPC data | $99/mo per domain | Yes (limited) |
| Otterly.AI | Solo marketers and small teams running their first AI visibility pilot on a tight budget | $25/mo (annual) | No (free trial) |
| PromptWatch | Small teams that want API and MCP access from the cheapest plan, plus a free plan to start | $95/mo | Yes (Explore plan) |
| Peec AI | Marketing teams that want readable AI visibility reports with source and citation analysis | $80/mo (annual) | No (7-day trial) |
| Ahrefs Brand Radar | SEO teams already paying for Ahrefs who want AI visibility inside the same dashboard | $129/mo | Yes (no Brand Radar) |
| ProRankTracker | Agencies and freelancers who need daily local rank data and AI tracking in one term pool | $89/mo (annual) | No (7-day trial) |
| AccuRanker AccuLLM | AccuRanker users who want AI visibility in the same reporting system as their keyword tracking | $229/mo | No |
| Scrunch AI | Mid-market brands that want AI monitoring plus page audits and AI-agent traffic data | $250/mo | No (7-day trial) |
| Athena HQ | Growth teams that want the widest engine coverage and a free plan to start | $245/mo (annual) | Yes (Essential) |
| Profound | Enterprise brands that need the deepest AI visibility data and agents that act on it | Custom quote | No (7-day trial) |
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SE Ranking
Best for: Small agencies and in-house teams that want a full SEO suite with AI visibility included from $103 a month
SE Ranking is the cheapest way to get a full SEO suite with AI visibility included. Core tracks 2,000 keywords a day and adds AI visibility tracking for 25 prompts a day across AI Overviews, AI Mode, ChatGPT, Perplexity and Gemini. You also get 10 projects, a 250,000-page site audit, keyword and backlink research, and MCP access to pull the data into your own tools.
The AI Search add-on costs from $71 a month and adds more prompts, per-prompt visibility scores, the percentage of AI answers your brand appears in, and competitor AI visibility. The trade-off is depth: the suite does everything, but none of it is the most advanced in the market. For most small teams that is the right trade — one login, one invoice, and AI visibility next to the keyword data.
What we like
- 2,000 keywords tracked daily plus AI visibility on 5 engines, all on the Core plan
- Full suite in one plan: rank tracking, site audit, keyword and backlink research, content and local marketing
- White-label reporting via the Agency Pack add-on from $69 a month, with guest links for client work
Watch out for
- Core includes only 25 AI prompts a day — more volume needs the AI Search add-on from $71 a month
- Some G2 reviewers report occasional minor discrepancies in rank-tracking accuracy and search-volume estimates versus larger competitors
Nightwatch
Best for: Small agencies and SEO teams that want daily rank tracking plus AI citations in one plan, with no per-seat fees
Nightwatch pairs a daily rank tracker with a serious AI visibility layer. Starter tracks 500 keywords a day across 5 websites and adds 50 AI prompts a day across ChatGPT, Claude, Gemini, Perplexity, AI Mode and AI Overviews. Citation Intelligence is the standout feature: when an AI answer cites a page, it links the citation to the ranking change behind it, so you can see which pages win AI visibility and why.
The pricing is unusually generous for agencies. Unlimited seats and an MCP server come with every plan, including Starter, and the 14-day trial needs no credit card. White-label reports start on Professional. The catch: 1,500 AI answers a month on Starter means one engine per prompt per day. If you track six engines for the same 50 prompts, the budget runs out in five days.
What we like
- 50 AI prompts a day across 6 AI surfaces on every plan, with Citation Intelligence linking each citation to the page behind it
- Daily rank tracking across Google, Bing, YouTube and more, with ZIP-code-level local tracking in 107,000+ locations
- Unlimited seats and an MCP server on every plan, including Starter; white-label reports from Professional up
Watch out for
- Prices are in euros, so the dollar cost moves with the exchange rate
- Starter's 1,500 AI answers a month work out to about one engine per prompt per day, so tracking two engines halves the prompt count
Semrush AI Visibility Toolkit
Best for: Teams already paying for Semrush who want AI visibility next to their SEO and PPC data
The AI Visibility Toolkit is Semrush's answer to AI search, and it is priced to sit inside the suite. Base costs $99 a month per domain and tracks 25 custom prompts a day across ChatGPT, Google AI, Gemini and Perplexity, with mentions, AI competitor analysis, prompt research and an AI-readiness site audit. The data sits next to a keyword database that Semrush says holds over 27 billion keywords across 140-plus countries.
The smart buy is usually the bundle. Semrush One Starter costs $199 a month ($165.17 billed annually) and includes the toolkit with 50 prompts plus the full SEO toolkit: rank tracking, keyword research, site audits and backlink data. The standalone Base makes sense only if you already use a different SEO suite and want Semrush for AI visibility alone.
What we like
- 25 custom prompts tracked daily across ChatGPT, Google AI, Gemini and Perplexity, with Brand Performance for one domain
- Bundles into Semrush One from $199 a month ($165.17 billed annually) with 50 prompts and the full SEO toolkit
- Prompt Research draws on Semrush's prompt database, and the toolkit covers 300 AI reports a day
Watch out for
- No monthly-billing price is published for the standalone toolkit — the page shows the annual rate only
- Each extra user needs their own AI Visibility license, and extra prompts cost $60 a month per 50
Otterly.AI
Best for: Solo marketers and small teams running their first AI visibility pilot on a tight budget
Otterly.AI is the cheapest real AI rank tracking software in this list. Lite costs $29 a month and tracks 15 prompts a day across ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot, with daily tracking, sentiment analysis, citation tracking, a prompt research tool and 1,000 GEO audits a month. Unlimited team members and unlimited brands and competitors come with every plan.
The price hides a meter worth checking before you buy. Gemini, Google AI Mode and Claude are paid add-ons on every tier: Claude costs $29 a month extra on Lite, the same as the base plan. If your audience asks Gemini, the true entry price is $38 a month, not $29. For a small team tracking the four included engines, though, nothing here costs less.
What we like
- Lowest entry price here: 15 prompts a day across 4 engines for $29 a month
- Unlimited team members and unlimited brands and competitors on every plan
- GEO audits, citation tracking, sentiment analysis and a prompt research tool included from Lite
Watch out for
- Gemini, Google AI Mode and Claude are paid add-ons on every tier — Claude costs $29 a month extra on Lite
- Lite is capped at 1 workspace and 3 recommendations a week, with no API or MCP access
PromptWatch
Best for: Small teams that want API and MCP access from the cheapest plan, plus a free plan to start
PromptWatch covers 11 AI platforms — ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Claude, Gemini, Meta Llama, DeepSeek, Grok, OpenCode and Claude Code — and it is the only tool here that gives you API and MCP access from the $95 plan. Essential includes 1 project, 50 prompts, 6,000 responses a month, daily tracking, country-level tracking and a free Explore plan with 10 prompts on ChatGPT.
The more interesting plan is Professional at $245 a month. It adds crawler logs — 25 million entries — so you can connect what AI bots actually fetch on your site to what the AI answers say about it. The main limit is scope: only 4 of the 11 platforms are tracked per project at a time. Agencies that need all 11 pay from $199 a month on the agency tiers.
What we like
- API and MCP access on every paid plan, including the $95 Essential tier
- 50 prompts and 6,000 AI responses a month on Essential, with daily tracking and city and state tracking
- Crawler logs from Professional ($245 a month) connect AI visibility to the bot traffic behind it
Watch out for
- Only 4 of its 11 platforms are tracked per project at a time — full coverage needs the agency tiers from $199 a month
- No annual-billing discount is published on the pricing page
Peec AI
Best for: Marketing teams that want readable AI visibility reports with source and citation analysis
Peec AI is built around one question: which pages do AI answers cite? Starter costs $95 a month and tracks 50 prompts a day across 3 models of your choice — ChatGPT, AI Mode, AI Overviews, Microsoft Copilot, Gemini or Naver AI — with daily tracking, 4,500 AI answers a month, source and citation analysis, competitor benchmarking and a Peec agent with 500 agent credits. Unlimited users come with every plan.
The reports are the reason to pick Peec over the other $95 tools. A source and citation view shows the domains and pages behind each AI answer, and the prompt suggestions help you find the questions your buyers ask. The limit is model choice: Perplexity costs $35 a month extra and Claude needs the Enterprise plan. If you need more than three engines, the add-ons add up fast.
What we like
- Unlimited users on every plan, with daily tracking and 3 models of your choice
- Source and citation analysis shows which domains and pages AI answers actually cite, plus competitor benchmarking
- MCP access and a Peec agent with 500 agent credits included from Starter
Watch out for
- Only 3 models per plan — Perplexity is an add-on from $35 a month and Claude is Enterprise-only
- No free plan, and the page shows euros to European visitors, so confirm the currency at checkout
Ahrefs Brand Radar
Best for: SEO teams already paying for Ahrefs who want AI visibility inside the same dashboard
Ahrefs Brand Radar takes a different approach from every other tool here. Instead of starting from a prompt list you write, it starts from an index of 519 million-plus organic prompts — so you can look up any brand's AI visibility with no setup. Lite costs $129 a month and includes 5 tracked AI prompts with 150 checks, plus 750 tracked keywords, Site Explorer, Keywords Explorer and Site Audit.
The catch is cadence. Rank Tracker updates weekly on every plan, and daily updates need the Project Boost add-on. The Brand Radar custom prompts do check daily, so the AI data is current — but if you want daily keyword positions too, you pay extra. The full AI Visibility Index is also a separate cost: $199 a month per platform, or $699 for all six.
What we like
- Brand Radar index covers 519 million-plus organic prompts, so you can look up any brand with no setup
- Custom prompts included from Lite, with daily checks across AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini and Copilot
- Sits next to a 110-billion-keyword database and one of the largest backlink indexes
Watch out for
- Rank Tracker updates weekly on every plan — daily updates need the paid Project Boost add-on
- The full AI Visibility Index is $199 a month per platform or $699 a month for all six, on top of the base plan
ProRankTracker
Best for: Agencies and freelancers who need daily local rank data and AI tracking in one term pool
ProRankTracker folds AI prompts into the same term pool as keywords. Starter costs $99 a month for 1,000 terms with daily updates, and each AI prompt costs 2 terms — so 1,000 terms buys 500 AI prompts or any mix of keywords and prompts. AI Overviews, AI Mode, ChatGPT, Gemini, Copilot and Perplexity are all included, with local, mobile and Google Business Profile tracking on every plan.
The model is simple and the arithmetic is not. Tracking one keyword across five cities in ChatGPT costs 10 terms, and adding Gemini doubles it to 20. Before you buy, count prompts times engines times locations — that number decides your plan more than the term count on the pricing page. Pro at $149 a month adds white-label reports and the MyRanks client app.
What we like
- AI visibility included from Starter: AI Overviews, AI Mode, ChatGPT, Gemini, Copilot and Perplexity
- Daily Top-100 Google rank updates on every plan, with local, mobile and Google Business Profile tracking
- Unlimited URLs and projects on every plan
Watch out for
- Each AI prompt costs 2 terms, so tracking the same keyword in five cities costs 10 terms — count locations before keywords
- White-label reports and the MyRanks client app start on Pro ($149 a month), not Starter
AccuRanker AccuLLM
Best for: AccuRanker users who want AI visibility in the same reporting system as their keyword tracking
AccuLLM is AccuRanker's AI visibility add-on, and it is the highest-rated tool in this list on G2 — though that 4.8 out of 5 rating covers the AccuRanker product as a whole, since AccuLLM has no separate G2 listing. LLM Lite costs $229 a month for 100 prompts tracked daily across ChatGPT, Perplexity, Google AI Overviews and AI Mode, with average rank, mentions, domain citations, sentiment and competitor benchmarks.
The value is in the reporting system it plugs into. AccuRanker has one of the fastest rank trackers in the market, with on-demand refreshes, unlimited seats and all-time history, and AccuLLM shares its MCP access and reporting. The price is the problem: it is sold separately from the tracker, so a full setup runs $478 a month before discounts.
What we like
- Tracks ChatGPT, Perplexity, Google AI Overviews and AI Mode with daily frequency, plus sentiment and citation share
- Unlimited seats and all-time history on both paid tiers, with the API from LLM Pro
- Sits inside AccuRanker's rank-tracking environment, with MCP access to both data sets
Watch out for
- Sold separately from the rank tracker — Professional ($249 a month) plus LLM Lite ($229 a month) is $478 a month before the annual discount
- Only 4 AI engines, and no free plan or free trial
Scrunch AI
Best for: Mid-market brands that want AI monitoring plus page audits and AI-agent traffic data
Scrunch AI goes wider than prompt tracking. Core costs $250 a month for 125 unique prompts, 5,000 responses a month, 5 site audits a month and 5 user seats, across ChatGPT, Perplexity, Google AI Overviews and Microsoft Copilot. The auditor flags pages AI crawlers cannot read, and the hallucination detection watches for AI answers that get your brand wrong.
The refresh cadence is the thing to check before you buy. New prompts run daily for the first 14 days, then every 72 hours by default — so this is not a daily tracker. Enterprise adds Claude, Gemini, AI Mode, Meta AI and Grok, plus the Agent Experience Platform, which serves AI-optimized versions of your pages to AI bots. Scrunch was acquired by Sitecore in June 2026, so confirm the standalone roadmap before a long commitment.
What we like
- 125 prompts, 5 site audits a month and 5 user seats on Core, across ChatGPT, Perplexity, Google AI Overviews and Copilot
- Hallucination detection and an auditor that flags pages AI crawlers cannot read
- Agent Experience Platform on Enterprise serves AI-optimized versions of your pages to AI bots
Watch out for
- New prompts run daily for the first 14 days, then every 72 hours by default — not daily tracking
- Claude, Gemini, Google AI Mode, Meta AI and Grok are Enterprise-only, and Sitecore's June 2026 acquisition leaves the standalone roadmap uncertain
Athena HQ
Best for: Growth teams that want the widest engine coverage and a free plan to start
Athena HQ has two things no other tool here offers: a free plan and the widest engine coverage. Essential is free and gives you 300 credits across ChatGPT, Perplexity, AI Overviews, Gemini and Copilot, with unlimited members, topics and prompts. Starter costs $295 a month for 3,600 credits — one credit equals one AI response — and covers 11 models, adding AI Mode, Claude, Grok, DeepSeek, Meta AI and Mistral.
The action center is the reason to stay. It turns visibility data into specific on-page and off-page tasks and includes a content optimization agent, plus GA4, Search Console and Shopify integrations. The credit meter is the risk: 3,600 credits is about 120 responses a day, so tracking 30 prompts across 11 models uses the whole month's allowance in under four days.
What we like
- Only free plan in this list, and it already covers ChatGPT, Perplexity, AI Overviews, Gemini and Copilot
- Starter covers 11 models — including Claude, Grok, DeepSeek and Meta AI — with GA4, Search Console and Shopify integrations
- An action center and content optimization agent turn the data into specific on-page and off-page tasks
Watch out for
- Credit-based pricing: 3,600 credits a month is about 120 AI responses a day, so many prompts across 11 models burn the allowance fast
- No published refresh cadence, and API access is a paid add-on on Starter
Profound
Best for: Enterprise brands that need the deepest AI visibility data and agents that act on it
Profound is the category leader and the only tool here without a published price. The pricing page now offers a free 7-day trial — 50 prompts a day for 7 days across ChatGPT, Gemini and Google AI Overviews — then a custom Enterprise quote. Enterprise tracks up to 9 answer engines, including Claude, Gemini, Grok, DeepSeek and Copilot, with a tailored prompt plan, all-time history, the API, SSO and SOC 2 compliance.
The product goes further than reporting. Profound Agents draft content, fix inaccuracies and run outreach from the visibility data, and Agent Analytics shows how AI bots visit your site. Independent reviewers report real deployments running into the thousands of dollars a month. That is the honest trade: the deepest data and the most automation, at a price only larger teams can justify.
What we like
- Tracks up to 9 answer engines, including Claude, Gemini, Grok, DeepSeek and Copilot, with prompt volume data from a 1.5-billion-prompt dataset
- Profound Agents draft content, fix inaccuracies and run outreach from the visibility data, not just report it
- Agent Analytics shows how AI bots visit your site, and the API and MCP connect the data to your own tools
Watch out for
- No published price — the $99 Starter and $399 Growth plans were removed from the pricing page in September 2026, so brands must get a demo and a quote
- Independent reviewers report real deployments running into the thousands of dollars a month, and the trial runs a preset prompt set you cannot customize
The best AI rank tracking software answers one question: when buyers ask an AI assistant about your category, does it name you? This list covers 12 tools that track that answer — dedicated AI visibility platforms, classic rank trackers with AI tracking built in, and AI add-ons inside the SEO suites you may already pay for. They are sorted by fit for the most common buyer, a small agency or in-house team tracking a few dozen to a few hundred prompts, with real prices checked on each vendor's pricing page on October 31, 2026.
What an AI rank tracker actually does
A rank tracker checks where your pages sit in Google. An AI rank tracker checks whether AI answers mention your brand at all — and which sources they cite when they do. It runs a list of prompts through ChatGPT, Perplexity, Google AI Overviews and the other AI engines, records whether your brand appears, where it ranks in the answer, and what the answer says about you.
People search for this category several ways — AI rank tracker software, LLM rank tracker software, AI visibility tools — and they all mean the same job. The scale of the job is large: Ahrefs says its Brand Radar index covers 519 million-plus organic prompts, built from the questions real users ask AI engines. No small team can watch that many prompts, so the tools in this list are really about choosing the few dozen or few hundred that matter to your buyers.
Free and cheap ways to start
Two tools here have a real free plan. Athena HQ's free Essential plan gives you 300 credits across ChatGPT, Perplexity, AI Overviews, Gemini and Copilot — enough to test one brand on a handful of prompts. PromptWatch's free Explore plan gives you 10 prompts on ChatGPT only. Ahrefs and Semrush both offer free accounts with limited AI visibility features, and both are useful for a first look.
Below the free tier, Otterly.AI is the cheapest paid start at $29 a month for 15 prompts a day. Every other tool offers a 7- to 14-day trial, except AccuLLM and Ahrefs, which offer a money-back guarantee and no trial at all.
Dedicated AI visibility tools
Otterly.AI, PromptWatch, Peec AI, Scrunch AI, Athena HQ and Profound are built only for AI answers. They do not do keyword research, backlink analysis or site audits — Scrunch is the partial exception, with 5 site audits a month on Core — because their whole job is watching what AI engines say about your brand.
Pick one of these when AI answers are the job itself. A dedicated tool gives you more prompts per dollar than a suite add-on, and it usually gives you the data in a form built for AI: sentiment, citations, source analysis and prompt suggestions. The trade-off is a second subscription for the rest of your SEO work.
Rank trackers with AI tracking built in
SE Ranking, Nightwatch, ProRankTracker and AccuLLM are classic rank trackers that added AI visibility. They are the natural pick when you report keyword positions and AI mentions to the same client, because the data lives in one dashboard and one invoice. SE Ranking is the best value of the four: Core tracks 2,000 keywords a day and adds AI visibility on 5 engines for $103.20 a month billed annually.
Nightwatch is the pick for agencies that care about citations — its Citation Intelligence links each AI citation to the page behind it. ProRankTracker is the pick for local work, since AI prompts and keywords share one term pool. AccuLLM is the pick for teams already on AccuRanker, though it is sold separately from the tracker and costs $229 a month on top.
AI visibility inside the suites you already pay for
Semrush and Ahrefs put AI visibility inside tools many teams already pay for, and the marginal cost is the point. The Semrush AI Visibility Toolkit costs $99 a month per domain on its own, or comes bundled into Semrush One from $199 a month with 50 prompts and the full SEO toolkit. Ahrefs Brand Radar adds 5 tracked AI prompts to the $129 Lite plan, with custom prompt packages from $50 a month.
They are the right pick when the suite is already your daily driver. They are the wrong pick when you only need AI tracking — in that case a $29 or $95 dedicated tool covers the same prompts for less.
Dedicated tools vs suites: what the price gap buys
The price range in this list is wide: $29 a month for Otterly.AI at the bottom, $295 for Athena HQ, and a custom quote for Profound at the top. The dedicated tools cluster between $29 and $95 for their entry plans, while the suites and the specialist tools sit at $99 to $129 — and then AccuLLM, Scrunch and Athena climb past $200.
The gap buys breadth, not accuracy. A $29 tool tracks the same AI answers as a $250 tool; the difference is how many prompts, engines, locations and users you get, and whether the reports cover citations, sentiment and site audits. Before you pay more, count your prompts and multiply by engines and locations — that number, not the headline price, decides what a tool costs you.
AI visibility: what each tool actually tracks
The engines matter more than the price. Every tool here tracks ChatGPT and Google AI Overviews on its entry plan, but the coverage diverges fast after that. For Google's AI Overviews, the best AI overview rank tracking software is the one that tracks the overview separately from the organic results — SE Ranking, Nightwatch and ProRankTracker all do. Google AI Mode is included on SE Ranking, Nightwatch, Peec AI, PromptWatch, Ahrefs, ProRankTracker and Athena HQ — and it is a paid add-on on Otterly.AI and Enterprise-only on Scrunch. Claude is included on Nightwatch, PromptWatch and Athena HQ, and a paid add-on or Enterprise-only everywhere else.
The best AI mode rank tracking software is the one that includes AI Mode on the plan you can actually afford, not the one with the longest engine list. SE Ranking covers AI Mode, AI Overviews, ChatGPT, Perplexity and Gemini for $103.20 a month billed annually. Nightwatch covers six surfaces for €79 a month. Athena HQ covers 11 models on Starter, but at $295 a month and on a credit meter that burns fast. For most teams, the practical answer is to list the engines your buyers actually use — usually ChatGPT and Google AI Mode — and ignore the rest.
Quick comparison: tool type by need
| Buyer | Best pick | Why |
|---|---|---|
| Solo marketer, first pilot | Otterly.AI | $29 a month, 15 prompts a day, no setup |
| Small agency, best value | SE Ranking | 2,000 keywords a day plus AI visibility from $103.20 a month |
| Rank tracking plus AI citations | Nightwatch | 500 keywords and 50 AI prompts from €79 a month |
| Already paying for a suite | Semrush or Ahrefs | AI visibility from $99 or $129 a month inside tools you own |
| API and automation first | PromptWatch | API and MCP access from the $95 plan |
| Enterprise depth | Profound | 9 engines and agents that act on the data, custom quote |
How to choose the best AI rank tracking software: a short decision path
- Count your prompts. List the questions your buyers actually ask AI engines about your category. Most small teams land between 20 and 100 prompts. A tool that charges per prompt, per engine or per credit will cost very different amounts for the same list, so count first and price second.
- List your engines. ChatGPT and Google AI Mode cover most buyers. If you need Claude, Gemini or Grok too, check the add-ons: Claude costs $29 a month extra on Otterly.AI, and Perplexity is a $35 add-on on Peec AI. Our guide to how to rank in AI Overviews explains which engines matter most for local businesses.
- Check the meter. Some tools charge per prompt, some per prompt per engine, some per credit, and ProRankTracker charges 2 terms per prompt. Multiply prompts by engines by locations before you compare prices — a $95 tool can cost more than a $129 tool once the meter is applied.
- Decide daily or slower. AI answers change fast, so most teams need daily tracking for the prompts that matter. Ahrefs Rank Tracker updates weekly and Scrunch drops to every 72 hours after 14 days, so check the cadence before you buy. And before you pay for any of them, check whether AI crawlers can even read your site with the free AI crawler robots.txt generator.
- Try before you pay. Take the free plan or trial of your top pick and run your real prompt list for a week. If the numbers match what you see when you ask ChatGPT and Google yourself, and the reports make sense to a client, you have your tool. Our guide to how to get cited in ChatGPT helps you act on what the data shows.
Mistakes to avoid
- Comparing headline prices without checking the meter. A $95 tool that charges per engine can cost more than a $129 tool that charges per prompt. Multiply prompts by engines by locations first.
- Paying for engines you do not need. If your buyers use ChatGPT and Google AI Mode, do not pay for Claude, Grok and DeepSeek on top. The widest engine list is not the best value — the right engine list is.
- Trusting a directory price. Profound's $99 Starter still shows up in directories and comparisons, but the plan was removed from the pricing page in September 2026. Always check the vendor's own pricing page before you budget.
- Forgetting the refresh cadence. Scrunch runs new prompts daily for 14 days, then every 72 hours by default. Ahrefs Rank Tracker updates weekly. If you report daily, confirm the cadence on the plan you buy.
- Buying a suite for AI tracking alone. If you only need AI visibility, a $29 or $95 dedicated tool covers the same prompts for less than a suite add-on. Suites earn their price only when you use the rest of the toolkit — see our roundup of the best AI SEO tools of 2026.
How we chose
We opened each vendor's pricing page on October 31, 2026, and recorded the entry plan's price, prompt limit, engines and free tier exactly as shown. Where a pricing page did not render its figures, we used the vendor's own G2 pricing listing or a dated third-party read of the same page. We ranked by fit for the most common buyer — a small agency or in-house team tracking a few dozen to a few hundred prompts — not by brand size, and we dropped tools with no published price or no verifiable entry plan.
What to do next
Start with the decision path above: count your prompts, list your engines, and check the meter before the price. Then take the free plan or trial of your top pick and run your real prompt list for a week. If you want a team to run the whole thing, our AI search optimization service covers AI visibility tracking and the content work behind it. If you'd rather have this set up and read for you, request a free SEO + AI visibility audit and get a ranked fix list in 2 business days.
Rather not run the tools yourself?
Tools show you the data. SerpAstra turns it into higher rankings, more map-pack calls and citations in AI answers.
Get a free SEO + AI visibility audit→Sources we checked (24)
- SE Ranking pricing — seranking.com/subscription.html (checked October 31, 2026)
- SE Ranking on G2 — 4.7/5, 1,619 reviews (checked October 31, 2026)
- Nightwatch pricing — nightwatch.io/pricing (checked October 31, 2026)
- Nightwatch on G2 — 4.7/5, 64 reviews (checked October 31, 2026)
- Semrush AI Visibility Toolkit pricing — semrush.com/pricing/ai/ (checked October 31, 2026)
- Semrush on G2 — 4.4/5, 4,304 reviews (checked October 31, 2026)
- Otterly.AI pricing — otterly.ai/pricing (checked October 31, 2026)
- Otterly.AI on G2 — 4.7/5, 54 reviews (checked October 31, 2026)
- PromptWatch pricing — promptwatch.com/pricing (checked October 31, 2026)
- PromptWatch on G2 — 4.6/5, 22 reviews (checked October 31, 2026)
- Peec AI pricing — peec.ai/pricing (checked October 31, 2026)
- Peec AI on G2 — 4.7/5, 21 reviews (checked October 31, 2026)
- Ahrefs pricing — ahrefs.com/pricing (checked October 31, 2026)
- Ahrefs on G2 — 4.5/5, 723 reviews (checked October 31, 2026)
- ProRankTracker pricing — proranktracker.com/plans_and_pricing (checked October 31, 2026)
- ProRankTracker on G2 — 4.6/5, 60 reviews (checked October 31, 2026)
- AccuRanker pricing — accuranker.com/pricing (checked October 31, 2026)
- AccuRanker on G2 — 4.8/5, 233 reviews (checked October 31, 2026)
- Scrunch AI pricing — scrunch.com/pricing (checked October 31, 2026)
- Scrunch AI on G2 — 4.6/5, 74 reviews (checked October 31, 2026)
- Athena HQ pricing — athenahq.ai/self-serve-pricing (checked October 31, 2026)
- Athena HQ on G2 — 4.9/5, 39 reviews (checked October 31, 2026)
- Profound pricing — tryprofound.com/pricing (checked October 31, 2026)
- Profound on G2 — 4.5/5, 1,133 reviews (checked October 31, 2026)
Shamim
Founder of SerpAstra
A full-stack SEO and digital marketer who spends most days on Local SEO for dental practices, AI search visibility and lead generation.
Frequently asked questions
What is the best AI rank tracking software in 2026?
SE Ranking is the best value for most teams, at $103.20 a month billed annually for 2,000 daily keywords plus AI visibility. Nightwatch is the best rank tracker with AI tracking built in, from €79 a month. Otterly.AI is the cheapest dedicated tool at $29 a month. The right pick depends on whether you want a suite, a rank tracker or a dedicated AI tool.
How much does AI rank tracking software cost?
Entry prices run from $29 a month for Otterly.AI to $295 for Athena HQ, with most tools in the $95 to $129 range. Nightwatch starts at €99 a month. Profound is custom-priced after a free trial. Annual billing usually saves 15 to 20 percent. Watch the meter: prompts, engines, locations and credits all change the real cost.
Is there a free AI rank tracker?
Athena HQ has the only free plan here, with 300 credits across 5 engines. PromptWatch has a free Explore plan with 10 prompts on ChatGPT. Ahrefs and Semrush offer free accounts with limited AI visibility features. Every other tool here offers a free trial of 7 to 14 days instead of a free plan.
What is the best LLM rank tracking tool for a small team?
Otterly.AI at $29 a month is the cheapest real option for a team tracking 15 prompts across 4 engines. If you need API access or more engines, PromptWatch at $95 a month adds API and MCP access plus 50 prompts. Both are dedicated LLM rank tracking tools, so you pay only for AI visibility and not for a full SEO suite.
Which tool is the best AI Overviews rank tracker?
SE Ranking, Nightwatch, ProRankTracker and Peec AI all include Google AI Overviews tracking on their entry plans, and SE Ranking also covers Google AI Mode. For a buyer choosing the best AI overviews rank tracker software, SE Ranking is the strongest pick: 25 prompts a day across 5 engines, next to 2,000 daily keywords, from $103.20 a month billed annually.
What is the difference between an AI rank tracker and a traditional rank tracker?
A traditional rank tracker checks where your pages sit in Google results. An AI rank tracker checks whether AI answers mention your brand at all, and which sources they cite. The best AI rank tracker software and the best LLM rank tracker software in this list do both: SE Ranking, Nightwatch and ProRankTracker track keyword positions and AI mentions in one plan.
Do I need daily or weekly AI tracking?
Most teams need daily tracking for the prompts that matter, because AI answers change faster than Google results. Ahrefs Rank Tracker updates weekly, though its Brand Radar custom prompts check daily. Scrunch runs new prompts every 72 hours after the first 14 days. If your prompts are stable, weekly is enough — but check the cadence before you buy.
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