8 Best AI Search Monitoring Tools for Agencies in 2026, Compared

Quick comparison

The best ai search monitoring tools for agencies

#1

Peec AI

Best for: Agencies managing 3–25 clients who pitch AI visibility and need a separate project per client

★★★★★★★★★★4.7/5 on G2 (21 reviews, checked Oct 2026)

Visit peec.ai

Starting price$245/month (Essential agency plan, billed monthly; brand plans start at $95/month)

Free planNo — 7-day free trial; free 7-day pitch projects for prospects

Peec AI is the only tool here built agency-first. Agencies buy credit pools instead of per-brand plans: Essential costs $245 a month for 10,000 credits and 3 client projects, with unlimited team and client seats. One credit is one prompt on one model for one day, so costs scale with prompts and models, not headcount. Pitch projects run free for 7 days, so you can show a prospect their AI visibility before they sign.

The limit is engine choice: each plan covers 3 chosen AI models, with Claude and Grok on Scale. Client reporting is a view-only dashboard link plus Looker Studio templates, not native white-label. For agencies that pitch AI visibility and bill per client, Peec is the most agency-shaped tool here.

What we like

• Dedicated agency tiers: Essential ($245/month) covers 3 client projects on a shared 10,000-credit pool, with unlimited team and client seats
• Free 7-day pitch projects let agencies show prospects their AI visibility before they sign
• One credit equals one prompt on one model for one day, so costs scale with prompts, models and tracking frequency — not seats
• MCP and API access plus a Looker Studio connector for client reporting

Watch out for

• Each plan covers 3 chosen AI models, so broader engine coverage costs extra
• Credit math takes work: one prompt on three models tracked daily uses about 90 credits a month, and each project needs at least 900 credits
• No native white-label reports — client reporting is a view-only dashboard link plus Looker Studio templates

#2

SE Ranking

Best for: Small agencies that want AI visibility bundled with rank tracking, audits and keyword research in one subscription

★★★★★★★★★★4.7/5 on G2 (1,619 reviews, checked Oct 2026)

Visit seranking.com

Starting price$129/month (Core, billed monthly; $103.20/month billed annually)

Free planNo — 14-day free trial

SE Ranking is the value pick in this list because the entry Core plan does not feel like an entry plan: 100 AI prompts tracked daily across five engines, 2,000 keywords tracked daily, 10 projects and a 250,000-page site audit allowance. For a small agency, that is AI visibility plus the whole SEO workflow in one subscription, and the per-prompt cost is the lowest of any suite here.

The trade-off is prompt math. One prompt tracked on five engines counts as five prompts, so the allowance covers 20 prompts across all engines — and the AI Search add-on ($89 a month) raises it to 200 a day. White-label reporting costs extra too. If you want the cheapest route to AI visibility at scale, start here; if you need per-client workspaces, look at Peec or Profound instead.

What we like

• Core includes 100 AI prompts tracked daily across 5 engines, plus 2,000 keywords tracked daily
• Full suite in one plan: rank tracking, site audit, keyword and backlink research, content tools and local marketing
• 10 projects on Core, so several clients fit on the entry plan; Agency Pack add-on ($69/month) adds white-label reporting

Watch out for

• White-label reporting is a paid Agency Pack add-on ($69/month), not included on Core
• One prompt tracked on 5 engines counts as 5 prompts, so the 100-prompt allowance covers 20 prompts across all engines
• Some G2 reviewers report minor rank-tracking accuracy differences versus larger competitors

#3

Nightwatch

Best for: Agencies that report on rankings and AI citations together and want white-label reports without add-ons

★★★★★★★★★★4.7/5 on G2 (64 reviews, checked Oct 2026)

Visit nightwatch.io

Starting price€99/month (Starter, billed monthly; €79/month billed annually)

Free planNo — 14-day free trial

Nightwatch is built for teams that report to clients: unlimited seats come with every plan, white-label reports start on Professional, and the Starter plan tracks 500 keywords daily plus 50 AI prompts for €79 a month billed annually. Its standout feature is Citation Intelligence, which ties each ranking change to the AI citations behind it in ChatGPT, Claude, Gemini and Perplexity.

The pricing curve is the thing to watch. The jump from 50 prompts to 150 costs €199 a month on Professional, so a growing agency should price the next tier before committing. Pick Nightwatch when seats, white-label reports and citation data matter more than raw prompt volume.

What we like

• Citation Intelligence links each ranking change to AI citations in ChatGPT, Claude, Gemini and Perplexity
• Unlimited seats on every plan, including the trial; white-label reports and API access from Professional up
• Starter tracks 500 keywords daily plus 50 AI prompts and 1,500 AI answers a month across 6 AI surfaces

Watch out for

• Priced in euros, so US agencies pay the converted amount
• 50 AI prompts on Starter runs out fast across several clients; Professional (€199/month) lifts it to 150
• Keyword-research runs are capped at 100 a month on Starter

#4

Advanced Web Ranking

Best for: SEO agencies tracking thousands of keywords across many client sites who want AI visibility on the same invoice

★★★★★★★★★★4.3/5 on G2 (22 reviews, checked Oct 2026)

Visit advancedwebranking.com

Starting price$139/month (Pro, billed monthly; annual billing discount available)

Free planNo — 7-day free trial

Advanced Web Ranking has tracked rankings for more than 20 years, and the Pro plan shows it: 7,000 keyword units for $139 a month, unlimited projects and users, and AI visibility across five surfaces included rather than sold separately. Every rank check stores the SERP behind it, so any position or citation can be audited.

Two honest caveats. A keyword unit is one keyword checked weekly on one engine and device, so daily tracking costs more units than the headline suggests. And the interface feels dated next to newer tools, with white-label reports held for the $279-a-month Agency plan. It is a workhorse for high-volume agencies, not a beauty contest winner.

What we like

• AI visibility included on every paid plan from Pro — Google AI Overviews, AI Mode, ChatGPT, Perplexity and Gemini — not a separate add-on
• Pro includes 7,000 keyword units with unlimited projects and users at no extra cost
• Tracks 4,000+ search engines and stores the SERP behind every rank check

Watch out for

• Tracking an AI platform for a keyword uses existing keyword quota, so AI checks consume the same units as rank checks
• White-label reports and API access sit on the Agency plan ($279/month), not Pro
• One G2 reviewer calls the AI tracking basic, and several reviewers call the interface dated

#5

Semrush AI Visibility Toolkit

Best for: Agencies already running client SEO in Semrush who want AI visibility beside their existing data

★★★★★★★★★★4.4/5 on G2 (4,304 reviews, checked Oct 2026)

Visit semrush.com

Starting price$99/month per domain (Base, billed annually)

Free planYes — free AI visibility checker (3 checks a day); no free trial on the toolkit

The Semrush AI Visibility Toolkit is the in-suite option. It adds AI tracking to the Semrush account agencies already run, with 25 custom prompts tracked daily, one Brand Performance domain and 300 AI analysis reports a day for $99 a month per domain. If your client SEO already lives in Semrush, the toolkit is a natural extension rather than another subscription to manage.

It is also the clearest example of per-domain pricing in this list. Five clients cost $495 a month for the toolkit alone, before the SEO plan underneath, and every extra user costs another $99. Semrush One Starter ($199 a month, $165.17 billed annually) bundles 50 prompts with the full SEO toolkit, and is the better buy if you need the research tools too.

What we like

• 25 custom prompts tracked daily across ChatGPT, Google AI Mode, Gemini and Perplexity, plus 300 AI analysis reports a day
• Sits inside the Semrush account agencies already use, next to Position Tracking, audits and backlink data
• Free checker lets anyone test a domain 3 times a day without an account

Watch out for

• Priced per domain: 5 clients cost $495/month before any other Semrush plan, and each extra user costs another $99
• 25 prompts is a small allowance for an agency tracking several clients
• No free trial on the standalone toolkit, and white-label PDF reports are a $20-per-report monthly add-on

#6

Profound

Best for: Agencies serving enterprise clients who need per-client workspaces, pitch audits and deep AI visibility data

Visit tryprofound.com

Starting price$99/month + $399/month per client workspace (Agency Growth; brand plans are custom Enterprise)

Free planNo — free 7-day trial (50 prompts daily, 3 engines)

Profound is the category leader for enterprise AI visibility, and its agency model is built around separate client workspaces. Agency Growth costs $99 a month plus $399 per client workspace, and each workspace tracks 100 prompts daily across ChatGPT, Perplexity and Google AI Overviews, with CSV and JSON exports. Ten pitch workspaces a month let you audit prospects before they sign.

The math is the filter. One client costs $498 a month, so five clients cost $2,094 — the most expensive agency route in this list. Brands also lost their self-serve plans in September 2026: the pricing page now shows only a free trial and a custom Enterprise quote. Buy Profound when your clients are enterprises with procurement checklists, not when you need a low per-client cost.

What we like

• Agency Growth gives each client a separate workspace with 100 prompts tracked daily across ChatGPT, Perplexity and Google AI Overviews
• 10 pitch workspaces a month for prospect audits, with consolidated billing and 5 agency seats
• Enterprise tier tracks up to 9 answer engines with SSO/SAML and SOC 2, which procurement teams ask for

Watch out for

• One client costs $498/month ($99 base + $399 workspace), so five clients cost $2,094/month
• Brand self-serve plans were removed in September 2026 — brands now go from a free trial to a custom Enterprise quote
• No white-label reporting listed on the pricing page

#7

Scrunch AI

Best for: Agencies that want AI monitoring plus site audits for brands with broad category coverage

Visit scrunch.com

Starting price$250/month (Core)

Free planNo — 7-day free trial

Scrunch AI pairs monitoring with page audits: Core costs $250 a month and covers 125 unique prompts across four engines — ChatGPT, Perplexity, Google AI Overviews and Copilot — with 5,000 responses a month and five site audits. AI Mode, Claude, Gemini and Grok sit on the custom Enterprise plan, and Agency Core at $500 a month doubles the prompts to 250 for multi-client work.

Two things to check before you buy. Core covers four engines, so AI Mode and Claude need the custom Enterprise plan — confirm the engine list before you commit. And Sitecore acquired Scrunch in June 2026, which adds roadmap uncertainty for teams outside that ecosystem. Agency Core ($500 a month) is the tier built for multi-client work.

What we like

• Core covers 125 unique prompts across 4 engines, with 5,000 responses a month
• Agency Core ($500/month) adds 3 brand workspaces and 3 pitch workspaces with unlimited users
• Bundles 5 page audits a month with prompt monitoring, so content gaps and visibility sit in one report

Watch out for

• Core covers four engines — AI Mode, Claude, Gemini and Grok are Enterprise-only
• Sitecore acquired Scrunch in June 2026, which adds uncertainty about the standalone roadmap
• Highest entry price among the self-serve tools here

#8

Otterly.AI

Best for: Small agencies and solo consultants who need the cheapest credible way to start monitoring AI search

★★★★★★★★★★4.7/5 on G2 (54 reviews, checked Oct 2026)

Visit otterly.ai

Starting price$29/month (Lite, billed monthly; $25/month billed annually)

Free planNo — 7-day free trial

Otterly.AI is the cheapest credible way to start monitoring AI search. The Lite plan costs $29 a month for 15 prompts tracked daily across ChatGPT, Google AI Overviews, Perplexity and Copilot, with unlimited team members and 1,000 GEO audits a month. For a solo consultant or a small agency testing AI visibility with one or two clients, that is enough to prove the value before spending more.

The ceiling is low. Lite covers one workspace, so real multi-client work needs Standard at $189 a month — and Claude, Gemini and Google AI Mode are paid add-ons on every tier, which can nearly triple the Lite bill. Otterly is the right first step for a small team, and the wrong long-term home for an agency with ten clients.

What we like

• Lowest paid entry here: $29/month for 15 prompts tracked daily across ChatGPT, Google AI Overviews, Perplexity and Copilot
• Unlimited team members on every plan, and Standard ($189/month) adds unlimited workspaces, API and MCP access
• Agency Partner program (Standard/Premium) adds pitch workspaces and branded Looker Studio reporting

Watch out for

• Lite covers only 1 workspace and 15 prompts — an agency needs Standard ($189/month) for multiple clients
• Claude, Gemini and Google AI Mode are paid add-ons on every tier ($9–$29/month each on Lite)
• G2 reviewers note the sentiment classifier can tag neutral mentions as negative, so reports need a hand-check

What an AI search monitoring tool actually does

The best AI search monitoring tools for agencies answer one question for every client: when someone asks ChatGPT, Perplexity or Gemini about your category, does your brand show up — and what did the answer cite? A monitoring tool runs a fixed set of prompts every day, records whether your brand was mentioned, which pages were cited, and how you rank against competitors. That is the whole job: no manual prompting, no screenshots, no guessing from traffic logs.

People search for this category three ways — AI search monitoring, AI visibility tracking and GEO tools — and they all mean the same thing. The products differ in who they are built for: some are agency platforms with client workspaces and pitch projects, some are SEO suites that bundle AI visibility with rank tracking, and the price follows the buyer, not just the tracking.

One number that shows why agencies are buying these tools now: Gartner predicted in February 2024 that traditional search engine volume would drop 25% by 2026 as users move to AI chatbots and other virtual agents. That shift is the reason clients are asking about AI answers in the first place — and the reason an agency needs a number to show them, not an opinion.

Dedicated monitors vs all-in-one suites

The 8 tools in this list split into two camps. The dedicated monitors — Peec AI, Profound, Scrunch AI and Otterly.AI — do one job and do it well. They track prompts, they report mentions and citations, and they stay out of the way. They are usually faster to set up and clearer about what a prompt costs.

The suites — SE Ranking, Nightwatch, Advanced Web Ranking and the Semrush AI Visibility Toolkit — bundle AI visibility with rank tracking and research. You pay more, or you pay per domain, but you replace a second subscription and you see AI visibility next to the rankings that already drive your client reports. The right camp depends on what you already pay for: if you own a suite, use its AI tracking; if AI visibility is the whole job, a dedicated monitor costs less per client.

Agency features that decide the shortlist

Price per month is the wrong first question for an agency. The right ones are about the work: can each client have its own workspace, can the report carry your logo, does the tool alert you when a client's visibility drops, and can you pitch a prospect with real data before they sign? Peec AI, Profound and Scrunch sell agency workspaces with pitch projects; Nightwatch includes unlimited seats on every plan and white-label reports from Professional up; Otterly reserves branded reporting for its Agency Partner program.

Alerts matter because AI answers change daily, and a client notices a missing mention faster than a monthly report. Every tool in this list tracks prompts daily on its entry plan except Advanced Web Ranking, where a keyword unit is a weekly check, and Scrunch, which does not publish a refresh cadence. If your reporting rhythm is weekly client calls, daily tracking is what makes the call useful.

If you want to see how the AI side looks for your own site before you sell it to clients, our guide to getting cited in ChatGPT explains what the AI engines actually quote, and our AI search optimization service is built around exactly that data. Before you publish new pages for the prompts you track, run them through the free AI crawler robots generator so AI crawlers can actually read them.

Quick comparison: tool type by need

How to choose the best AI search monitoring tools for agencies: a short decision path

1. Count your clients first, then your prompts. Under 5 clients, almost every tool here works. Over 10, the per-client price decides — Peec's credit pools and Nightwatch's flat euro price scale better than Semrush's per-domain or Profound's per-workspace pricing.
2. Decide suite or monitor. If you already pay for rank tracking and research, buy the AI tracking inside that suite. If AI visibility is the whole job, a dedicated monitor is cheaper per client.
3. Check the white-label question. If clients see the reports, make sure the plan you pick includes your branding — several tools charge extra for it, and Profound does not list it at all.
4. Check the engines on the entry plan. Claude, Gemini and Google AI Mode are add-ons or higher tiers on most tools here. If a client asks about one of them, confirm it is included before you buy.
5. Try before you pay. Every tool in this list has a free trial of 7 to 14 days. Run your real client prompt list for a week and compare the mentions against what you see by asking the AI engines yourself before committing.

Our guide to ranking in AI Overviews explains what the AI engines quote, and the best AI SEO tools list covers the wider category if you need research and content tools alongside monitoring.

Mistakes to avoid

• Comparing monthly prices without counting clients. A $99 tool that charges per domain costs $990 a month for ten clients; a $245 flat plan does not.
• Ignoring what counts as a prompt. Some tools charge per prompt, others per prompt-plus-engine-plus-day. One prompt on three engines tracked daily can cost three times the headline figure.
• Paying for a suite when you only need monitoring. A dedicated monitor at $29–$245 a month beats a $139 suite you only use for AI answers.
• Trusting a directory price. Profound's $99 Starter and $399 Growth plans were removed in September 2026, and several directories still list them. Always check the vendor's own page.
• Forgetting the trial ends. Set a reminder for the day the trial converts, and check the numbers against your own manual prompts so you know what the tool should be showing.

How we chose

We checked each vendor's own pricing page on October 31, 2026 and recorded the starting price exactly as shown, including the annual-billing figure where the page lists one. Ratings come from G2 pages we opened the same day; Profound and Scrunch show no rating because their G2 pages could not be verified. We ranked the tools by fit for the most common buyer — an agency monitoring AI search for several clients, who needs separate workspaces, branded reports and alerts — not by brand size. Ahrefs Brand Radar was considered and left out: at $199 a month per AI index on top of an Ahrefs plan, with no agency workspaces and no white-label reports, it is the weakest agency fit in this category. No vendor paid for a place in this list, and none of the links here are affiliate links.

What to do next

Start with the decision path above: count your clients, pick suite or monitor, and check white-label and engine coverage. Then take the free trial of your top pick and run your real client prompt list for a week. If the mentions match what you see by asking the engines yourself and the reports make sense to a client, you have your tool. If you'd rather have this set up and read for you, request a free SEO + AI visibility audit and get a ranked fix list in 2 business days.

Sources we checked (16)

• Peec AI pricing (agency) — peec.ai/pricing-agencies (checked October 31, 2026)
• Peec AI on G2 — 4.7/5, 21 reviews (checked October 31, 2026)
• SE Ranking pricing — seranking.com/subscription.html (checked October 31, 2026)
• SE Ranking on G2 — 4.7/5, 1,619 reviews (checked October 31, 2026)
• Nightwatch pricing — nightwatch.io/pricing (checked October 31, 2026)
• Nightwatch on G2 — 4.7/5, 64 reviews (checked October 31, 2026)
• Advanced Web Ranking pricing — advancedwebranking.com/pricing (checked October 31, 2026)
• Advanced Web Ranking on G2 — 4.3/5, 22 reviews (checked October 31, 2026)
• Semrush AI Visibility Toolkit pricing — semrush.com/pricing/ai/ (checked October 31, 2026)
• Semrush on G2 — 4.4/5, 4,304 reviews (checked October 31, 2026)
• Profound pricing — tryprofound.com/pricing (checked October 31, 2026)
• Scrunch pricing — scrunch.com/pricing (checked October 31, 2026)
• Otterly.AI pricing — otterly.ai/pricing (checked October 31, 2026)
• Otterly.AI on G2 — 4.7/5, 54 reviews (checked October 31, 2026)
• Gartner — Search engine volume will drop 25% by 2026, due to AI chatbots (February 2024)
• Ahrefs Brand Radar pricing — ahrefs.com/pricing (checked October 31, 2026)