7 Best AI Visibility Tools for AEO in 2026 (Free and Paid, Compared)

Quick comparison

The best AI visibility tools for AEO

#1

Peec AI

Best for: Small teams and agencies that want daily AI search tracking across ChatGPT, AI Overviews and AI Mode from $95/month

Visit peec.ai

Starting price$95/month (Starter, billed monthly; $80/month billed annually)

Free planNo — 7-day free trial

Peec AI is the best fit for most buyers because it covers the essentials without a premium price: 50 prompts tracked daily, a choice of 3 models from 6 — ChatGPT, AI Mode, AI Overviews, Copilot, Gemini and Naver AI — and unlimited users on every plan. The dashboard reports visibility, position, sentiment and share of voice against competitors, and the prompt research tool helps you find the questions worth tracking in the first place.

The Starter limits are honest ones. Fifty prompts goes fast once you track a second brand or a few dozen topics, and a fourth model is a paid add-on rather than included. If your list stays under 50 prompts and three engines cover your audience, Peec is the cheapest serious dedicated tracker here; if you need more, Pro at $245/month triples the prompts.

What we like

• Daily tracking across 6 models to choose from (ChatGPT, AI Mode, AI Overviews, Copilot, Gemini, Naver AI), with unlimited users on every plan
• Starts at $95/month — cheaper than Scrunch, Goodie and Profound while covering more models than Otterly's Lite
• MCP access and custom exports on Starter; API access from Pro ($245/month)

Watch out for

• Only 50 prompts on Starter, and you choose just 3 of 6 models — full coverage needs Pro or higher
• A fourth model is a paid add-on, so tracking every engine costs more than the Starter price

#2

Goodie AI

Best for: Brands that want AI visibility tracking plus done-for-you optimization actions in one subscription

Visit higoodie.com

Starting price$354/month (Core, billed monthly; $295/month billed annually)

Free planNo — 7-day free trial

Goodie AI is the only tool here that closes the loop: it tracks your brand across 5 engines daily, then its agents act on what they find — writing and optimizing content, fixing technical signals and running outreach. Core covers 110 prompts, 2 countries and 2 languages, with 50 optimization actions a month and unlimited seats, so a small team gets the tracking and the follow-through in one subscription.

That completeness is why it costs the most. At $354/month billed monthly it is nearly four times Peec, and 110 prompts is fewer than Scrunch's 125 for $100 less. Note the pricing page loads annual billing by default, so the $295 figure is the annual rate. Buy Goodie when you want the work done, not just measured; buy a tracker when a dashboard is enough.

What we like

• Daily tracking on 5 engines with unlimited seats, plus 50 optimization actions a month on Core
• Core includes AI Mode and Copilot alongside ChatGPT, AI Overviews and Perplexity — 5 engines from the entry plan
• Full closed-loop platform: prompt research, content and technical agents, and revenue attribution in every plan

Watch out for

• At $354/month billed monthly it is the highest starting price here, for 110 prompts — fewer than Scrunch's 125 for $100 less
• Enterprise (500+ prompts, up to 14 engines) is custom-priced, so scaling costs are unclear

#3

Scrunch

Best for: Content teams that want AI visibility plus content-optimization guidance in one tool

Visit scrunch.com

Starting price$250/month (Core)

Free planNo — 7-day free trial

Scrunch pairs visibility tracking with content optimization, which is what sets it apart from the pure trackers. Core follows 125 unique prompts across ChatGPT, Perplexity, Google AI Overviews and Copilot, collects 5,000 AI responses a month, and turns the findings into page-level recommendations and monthly optimizations. Five site audits a month are included, and the response allowance is the most generous in this list.

The refresh cadence is the catch: new prompts run daily for 14 days, then check every 72 hours by default, so visibility moves more slowly than on the daily trackers. AI Mode, Claude, Gemini and Grok are Enterprise-only, and there is no annual discount on Core. Choose Scrunch when content fixes are the deliverable; choose Peec when you want daily numbers for less.

What we like

• Combines AI visibility tracking with content optimization — it tells you what to change, not just where you rank
• 5,000 AI responses a month on Core, the most generous response allowance here
• 5 site audits a month and sentiment analysis included on Core

Watch out for

• New prompts run daily for 14 days, then every 72 hours by default — slower than the daily checkers here
• AI Mode, Claude, Gemini and Grok are Enterprise-only, so Core covers 4 LLMs

#4

SE Ranking

Best for: Small agencies and in-house teams that want AI visibility bundled with full rank tracking for about $103/month

★★★★★★★★★★4.7/5 on G2 (1,619 reviews, checked Nov 2026)

Visit seranking.com

Starting price$129/month (Core, billed monthly; $103.20/month billed annually)

Free planNo — 14-day free trial

SE Ranking is the value pick if you need classic SEO as well as AI visibility. Core tracks 2,000 keywords daily, runs site audits and keyword and backlink research, and adds AI visibility tracking — 25 prompts a day across 5 engines — at no extra cost. No other suite in this list includes AI tracking in its entry plan, so the $103.20/month price buys two tools for the price of one.

Twenty-five prompts a day is the limit to watch. A team tracking AI visibility will outgrow it and need the SE Visible add-on from $71/month, which narrows the price gap with the dedicated tools. Some G2 reviewers also report small discrepancies in rank data and search-volume estimates. Buy SE Ranking when the suite is the point; buy a dedicated tracker when AI prompts are the whole job.

What we like

• AI visibility (25 prompts a day, 5 engines) is included in every plan, so there is no add-on fee for AI tracking
• 2,000 keywords tracked daily plus site audit, keyword and backlink research in the same $103.20/month plan
• White-label reporting available with the Agency Pack add-on from $69/month

Watch out for

• Only 25 AI prompts a day on Core — heavy AI tracking needs the SE Visible add-on from $71/month
• Some G2 reviewers report minor discrepancies in rank data and search-volume estimates

#5

Nightwatch

Best for: Small agencies that want rank tracking plus AI citation tracking across 6 surfaces for one euro price

Visit nightwatch.io

Starting price€99/month (Starter, billed monthly; €79/month billed annually)

Free planNo — 14-day free trial

Nightwatch is the rank tracker's route into AEO: 500 keywords tracked daily, plus 50 AI prompts and 1,500 AI answers a month on Starter, across 6 surfaces — ChatGPT, Claude, Gemini, Perplexity, AI Mode and AI Overviews. Its Citation Intelligence ties each ranking change to the AI citations behind it, and every plan includes unlimited seats with no per-user fees.

The euro price is the first thing US buyers should note: €99/month billed monthly, or €79/month billed annually, so the dollar cost moves with the exchange rate. Fifty prompts is tight for multi-client work, and white-label reports start on Professional at €159/month billed annually. Pick Nightwatch when rankings and AI citations belong in one report; otherwise a dollar-priced dedicated tracker is simpler.

What we like

• 6 AI surfaces on the entry plan — including Claude, which Otterly charges extra for
• Unlimited seats on every plan, so the whole team can use it at no extra cost
• Citation Intelligence links each ranking change to AI citations in ChatGPT, Claude, Gemini and Perplexity

Watch out for

• Bills in euros (€99/month monthly), so the dollar cost moves with the exchange rate
• Only 50 AI prompts and 1,500 AI answers a month on Starter

#6

Otterly.AI

Best for: Small businesses and solo marketers checking a handful of prompts on a tight budget

★★★★★★★★★★4.7/5 on G2 (54 reviews, checked Nov 2026)

Visit otterly.ai

Starting price$29/month (Lite, billed monthly; $25/month billed annually)

Free planNo — free trial (length not stated)

Otterly.AI is the cheapest way into AI visibility tracking: $29/month for 15 prompts checked daily across ChatGPT, Google AI Overviews, Perplexity and Copilot, with unlimited team members, citation source tracking and brand sentiment analysis. The prompt research tool helps you pick the questions to track, and the recommendations point at what to fix, not just what moved.

Fifteen prompts is a small allowance, and the gaps show fast: AI Mode, Gemini and Claude are $9–$29/month add-ons each, and the jump to Standard is $189/month for 100 prompts. The pricing page also does not state the trial length. Otterly is the right start for one brand with a short prompt list; a growing list belongs on Peec or SE Ranking.

What we like

• Cheapest entry price in this list — $29/month monthly, $25/month billed annually
• Daily tracking and unlimited team members on every plan, including Lite
• AI Mode, Gemini and Claude can be added as paid add-ons instead of forcing a plan upgrade

Watch out for

• Only 15 prompts and 4 engines on Lite — AI Mode and Gemini cost extra ($9/month each)
• Prompt count jumps from 15 on Lite to 100 on Standard ($189/month), so scaling is a steep step

#7

Profound

Best for: Large brands and enterprises that need deep AI search coverage and can buy through a sales process

★★★★★★★★★★4.5/5 on G2 (1,133 reviews, checked Nov 2026)

Visit tryprofound.com

Starting priceCustom quote (Enterprise; free 7-day trial)

Free planNo — 7-day free trial

Profound is the best-known name in AI search tracking, and the review base shows it: 4.5 out of 5 from 1,133 G2 reviews, the largest in this list. Enterprise tracks up to 9 answer engines with daily updates, enterprise reporting, SSO and SOC 2, and its agents turn visibility data into content and outreach work. The free trial runs 50 prompts a day for 7 days across ChatGPT, Gemini and AI Overviews.

There is no price to compare, which is the whole problem for smaller buyers. The $99 Starter and $399 Growth plans were removed in September 2026, so every paid plan is now a custom Enterprise quote behind a sales conversation. Profound is the right call for a large brand that needs depth and can buy through sales; everyone else should start with the priced tools above.

What we like

• The largest G2 review base here (1,133 reviews) and the most-recognized name in AI search tracking
• Up to 9 answer engines on Enterprise, with daily tracking and enterprise-grade reporting
• Free 7-day trial runs 50 prompts a day across 3 engines — the most generous trial here

Watch out for

• No published price — every paid plan is a custom quote, so you cannot budget without a sales call
• The $99 Starter and $399 Growth plans were removed in September 2026, so there is no self-serve tier

What the best AI visibility tools for AEO actually do

An AI visibility tool watches what AI answer engines say about your brand. You give it a list of prompts — the questions buyers actually ask, like "best CRM for a small law firm" — and it runs them through ChatGPT, Perplexity, Google AI Overviews, AI Mode and the other engines, then reports how often your brand is mentioned, where it ranks in the answer, which sources get cited, and how you compare with competitors. This guide to the best AI visibility tools for AEO is organised by what you actually need: dedicated platforms first, then the all-in-one suites that bundle AI tracking with classic SEO.

That list of prompts is the unit that matters, because every tool here bills by it. A prompt is one question checked on one engine, and the plans in this list range from 15 prompts a month to 500 or more. The scale of the data behind these tools is large: Profound says its dataset holds 1.5 billion answer-engine prompts and responses drawn from real user conversations. You do not need a billion prompts — you need the fifty or so that decide whether buyers find you.

AEO, answer engine optimization, is the work of getting cited in those answers. It overlaps with GEO, generative engine optimization; the two terms describe the same job, and the tools in this list cover both. What changes between tools is not the idea but the execution: how many prompts you get, how often they are checked, which engines are covered, and whether the tool tells you what to fix or only what moved.

Dedicated AEO platforms first

Five of the seven tools here are dedicated AEO platforms: Peec AI, Goodie AI, Scrunch, Otterly.AI and Profound. They exist for one job — tracking and improving AI visibility — and they do it with more prompt capacity and more engine coverage per dollar than the suites. If AI answers are a deliverable you report to a client or a boss, start here.

Peec AI is the balanced pick. At $95/month it tracks 50 prompts daily on 3 models you choose from 6, with unlimited users and a prompt research tool that finds the questions worth tracking. Goodie AI costs nearly four times as much at $354/month billed monthly, but it is the only platform here that acts on the data: its agents write and optimize content, fix technical signals and run outreach, with 50 optimization actions a month on Core. Scrunch sits between them at $250/month, pairing 125 prompts with content recommendations and page optimizations — the right shape when the deliverable is fixed pages rather than a dashboard.

Otterly.AI and Profound sit at opposite ends. Otterly is the cheapest entry at $29/month for 15 prompts, which suits one brand with a short question list. Profound is the best-known name with the largest review base, but its self-serve plans are gone: only a free 7-day trial and custom Enterprise pricing remain, so it only fits buyers who can go through sales. Between those poles, the deciding question is prompt count: count your questions first, then buy the plan that holds them.

All-in-one suites with AI visibility

The other two tools, SE Ranking and Nightwatch, are SEO platforms that added AI visibility to what they already did. That matters if you already pay for one of them, because the AI tracking comes bundled: SE Ranking includes 25 AI prompts a day across 5 engines in every plan, and Nightwatch includes 50 prompts and 1,500 answers a month on Starter, across 6 surfaces including Claude.

The trade is capacity. Twenty-five prompts a day on SE Ranking Core covers one brand's core questions, but a team tracking AI visibility seriously will need the SE Visible add-on from $71/month. Nightwatch's 50 prompts go further, and its Citation Intelligence ties ranking changes to the citations behind them — useful when one report has to cover both classic rankings and AI answers. Both are priced in the same range as the dedicated mid-tier tools, so the choice is about what else you need: if the suite replaces two subscriptions, it wins; if AI prompts are the whole job, a dedicated tracker gives you more prompts per dollar.

If you want to see how the AI side looks for your own site before buying anything, our guide to getting cited in ChatGPT explains what the AI engines actually quote, and the free llms.txt generator builds the file that tells AI crawlers what your site is about. Either is a useful first step while you compare plans. If you would rather have this tracking run for you than run it yourself, our AI search optimization service covers it.

Quick comparison: tool type by need

How to choose: a short decision path

1. Count your prompts first. List the questions buyers ask: brand, products, comparisons and "best" questions. Under 15, Otterly covers you; under 50, Peec; over 100, Scrunch or a higher tier.
2. Check which engines your buyers use. ChatGPT, AI Overviews and Perplexity are covered almost everywhere; Claude costs extra on Otterly and is Enterprise-only on Scrunch, while Nightwatch includes it on Starter.
3. Pick daily or slower. Daily tracking catches a citation change the day it happens. Scrunch checks new prompts daily for 14 days, then every 72 hours — fine for slow-moving topics, less so for competitive ones.
4. Decide tracker or suite. If you already pay for SE Ranking or Nightwatch, use their AI tracking. If AI visibility is the deliverable, buy a dedicated platform.
5. Try before you pay. Every tool here has a free trial. Run your real prompt list for the trial week and check the citations yourself before committing.

Mistakes to avoid

• Comparing monthly prices without checking billing. The annual price is usually 15–20% lower — Goodie's $295 is the annual rate, not the monthly price — and Scrunch has no annual rate at all.
• Buying prompts you cannot use. A 15-prompt plan looks cheap until your list hits 60 questions. Count the prompts first, then pick the plan.
• Assuming every engine is included. AI Mode, Claude and Gemini are add-ons or higher tiers on several tools here. Check the engine list on the plan you will actually buy, not the top tier.
• Trusting a directory price. Several directories still show Scrunch at $300 and Profound's old $99 Starter plan; the live pricing pages say $250 and custom Enterprise. Always check the vendor's own page.
• Forgetting the trial ends. Set a reminder for the day the trial converts, and check the citations against how to rank in AI Overviews so you know what the tool should be showing.

How we chose

We checked each vendor's own pricing page on November 1, 2026 and recorded the starting price exactly as shown, including the annual-billing figure where the page lists one. Ratings come from G2, checked the same day; four tools show no rating because their G2 pages returned errors or, in Scrunch's case, belong to a different product. We ranked the tools by fit for the most common buyer — a small team or agency tracking a few dozen to a few hundred prompts — not by brand size. No vendor paid for a place in this list, and none of the links here are affiliate links.

What to do next

Start with the decision path above: count your prompts, check your engines, and decide tracker or suite. Then take the free trial of your top pick and run your real prompt list for a week. If the citations match what you see when you ask the engines yourself, and the reports make sense to a client, you have your tool. If you'd rather have this set up and read for you, request a free SEO + AI visibility audit and get a ranked fix list in 2 business days.

Sources we checked (11)

• Peec AI pricing — peec.ai/pricing (checked November 1, 2026)
• Goodie AI pricing — higoodie.com/pricing/ (checked November 1, 2026)
• Scrunch pricing — scrunch.com/pricing/ (checked November 1, 2026)
• SE Ranking pricing — seranking.com/subscription.html (checked November 1, 2026)
• SE Ranking on G2 — 4.7/5, 1,619 reviews (checked November 1, 2026)
• Nightwatch pricing — nightwatch.io/pricing (checked November 1, 2026)
• Otterly.AI pricing — otterly.ai/pricing (checked November 1, 2026)
• Otterly.AI on G2 — 4.7/5, 54 reviews (checked November 1, 2026)
• Profound pricing — tryprofound.com/pricing (checked November 1, 2026)
• Profound on G2 — 4.5/5, 1,133 reviews (checked November 1, 2026)
• Profound on G2 — 1.5B-prompt dataset claim (checked November 1, 2026)