10 Best B2B Influencer Marketing Platforms in 2026, Compared

GRIN is the most approachable full platform here because it is the only one with both a free plan and published prices. The free tier covers 10 gifts and 1,200 searches a month, and the $200 Starter plan adds unlimited campaigns, 100 gifts a month and exports of creator lists and emails. Gia, its AI agent, finds creators, drafts outreach and runs campaigns from plain-language requests, and the platform tracks content, affiliate sales and payouts through an escrow wallet.

The catch is the wallet fee: every deposit carries a fee of 10% on Starter, falling to 5% on Scale, so $5,000 a month in creator payments adds $500 in fees. GRIN is built for ecommerce, with Shopify at the centre, so B2B services teams will find some workflows unnatural. For a brand selling products online, it is the easiest yes.

CreatorIQ is the measurement pick here. It covers the whole workflow — discovery, vetting, campaigns, payments and reporting — but the reason enterprise teams buy it is the analytics layer: earned media value, audience insights and campaign reporting that reviewers call out more than any other strength. At 4.6/5 across 591 G2 reviews, it is the best-reviewed enterprise platform here, ahead of Traackr and Aspire on score and count.

The price is the honest barrier. CreatorIQ publishes no pricing at all; its pricing page is a request form, and third-party estimates put entry around $36,000 a year on an annual contract. There is no free plan and no trial, and G2 puts average implementation at two months. Buy it when measurement and governance matter more than speed or price; smaller teams should start with GRIN or Modash instead.

Aspire is the community pick: instead of renting a creator list for one campaign, a brand builds an ambassador program from its own customers and creators. Its marketplace holds more than a million creators, and brands can post applications and let creators come to them. Outreach, contracts, content management and payments run in one system, and G2 reviewers rate support 9.2/10, praising how the interface handles ambassador programs with hundreds of members.

The price is the problem for smaller teams. Aspire publishes no pricing page at all, Capterra lists $2,499 per user per month as a third-party estimate, and every deal needs a demo plus an annual commitment. G2 puts average implementation at three months. Buy Aspire when ambassadors are a long-term channel, not a one-off campaign; for a single launch, a marketplace like Afluencer costs far less.

Traackr is the analytics pick, and its benchmarking is the feature no other tool here matches. It shows how a brand and its competitors perform among the same creators, tracks the whole creator lifecycle, and adds budget tools that predict spend per creator from historical ROI. For a global brand that must defend creator budgets with numbers, that is the whole pitch — and why its reviewers are mostly mid-market and enterprise teams.

Two honest caveats. First, the price: Traackr's pricing page is a request form, and third-party reports put entry around $25,000 a year on an annual contract, with no trial. Second, the data: G2 reviewers flag inflated VIT scores for creators with low audience credibility, and some benchmark data can be inaccurate. Buy it for benchmarking and budget planning; buy GRIN or Modash if the job is campaigns.

Upfluence is the ecommerce discovery pick, and its best idea is Live Capture: it finds influential creators already inside a brand's own customer base and site traffic, instead of only searching a database. The database itself holds more than 9 million verified profiles across 20+ filters, with deep Shopify and WooCommerce integrations, and the platform charges a fixed fee with no percentage taken on tracked creator sales.

The price is modular and quoted, which is the catch. Its own pricing page lists no dollar figures and states a 12-month minimum contract; the only vendor-provided number is $478 a month for one Search and Contact module, shown on its G2 profile, and a usable multi-module setup costs more. Buy Upfluence when your own customers are the creator pool; for pure database search, Heepsy or Modash cost far less.

Later is the combined pick: it is the only tool here that puts influencer campaigns and social media scheduling in one dashboard. The influencer module, formerly Mavrck, covers discovery across a 10M+ creator index, campaign workflows, payments and reporting, and Later's team can run campaigns as a managed service for brands without the staff to do it themselves. G2 reviewers praise the team most, calling it an extension of their own company.

Do not confuse it with Later's social plans. The $25-a-month Starter plan is scheduling only; influencer marketing is a separate, custom-quoted product, with third-party reports putting Essentials around $28,500 a year plus a $5,000 onboarding fee. There is no free plan for the influencer module. Buy Later when one team owns both social and creators; buy a dedicated platform if scheduling is already covered.

impact.com is the partnerships pick: it is the only tool here built to run creators, affiliates and referral partners as one performance channel. Contracts, links, promo codes, conversions, commissions and payouts sit in one dashboard, the Partner Marketplace lists more than 250,000 vetted partners, and tracking is cookieless with fraud protection built in. At 4.4/5 across 2,810 G2 reviews, it is also the most-reviewed platform in this list by a wide margin.

Read the pricing page carefully, because the $30 Starter plan is not the influencer product. Creator management starts on Essentials at $500 a month, which includes up to $2,500 a month in partner payouts, and a 2.5% network fee applies to commissions on top of the subscription. Buy impact.com when creators are one partner type among several; buy a dedicated influencer platform when creators are the whole program.

Modash is the self-serve value pick: a full workflow — discovery, outreach, campaign tracking and creator payments — with published prices and no sales call. Essentials costs $299 a month, or $199 on annual billing, and covers 300 opened profiles, 150 email unlocks and tracking for 100 creators. The database holds 250 million-plus profiles, with AI search, fake-follower checks and audience overlap data that G2 reviewers cite as the reason they trust the vetting.

Two honest limits. The jump to Performance is steep, from $299 to $599 a month, and Performance adds a 5% fee on affiliate payouts above $10,000 a year. And the 4.9/5 G2 score rests on only 20 reviews, so treat it as encouraging, not proven. For a small or mid-size brand that wants to start searching creators today, Modash is the fastest route in this list.

Heepsy is the budget discovery pick, the only platform here with a free forever plan and flat pricing. The free tier covers 500 results and 10 advanced profiles a month with no card required, and Starter costs $89 a month, or $69 on annual billing, with no annual lock-in. The database holds more than 20 million creators across Instagram, TikTok, YouTube and LinkedIn, with AI, lookalike and text search plus audience authenticity filters.

The limits are real: Starter tracks only 5 creators and allows 100 advanced profiles a month, so a team running real campaigns will need Plus at $149 a month. Heepsy is a discovery-first tool — outreach, contracts and payments exist, but they are lighter than on GRIN or Modash. Buy Heepsy when finding the right creators is the job; buy a full platform when managing them is.

Afluencer is the cheapest way into this list, and it works backwards from the rest: instead of searching a database, a brand posts a Collab and verified creators apply to it. The Marketplace plan costs $49 a month with 60 invitation credits, premium filters and live support, and Afluencer takes no cut of what the brand pays creators. That model suits small brands that know what they want made but have no creator list yet.

The ceiling arrives fast. Real CRM features — automated outreach, product send-outs and payments — start on Standard at $649 a month, and Pro at $1,049 adds a dedicated account manager. There is no free plan anymore; the free brand tier was dropped. Buy Afluencer for a first campaign or a trickle of Collabs; buy a full platform when outreach volume becomes the job.