11 Best Content AI Tools (2026): Features, Pricing and Honest Verdicts
11 best content ai tools compared on price, free plans and SEO features, with real starting prices and honest verdicts for content teams in 2026.
We compare pricing pages, documentation and public reviews. We never accept payment for rankings.

Key takeaways
- Frase is the best pick for most content teams: research, briefs and SEO scoring from $39/month billed annually. Jasper is the premium brand-governed option from $59/month billed annually, and Writesonic is the budget all-rounder from $16/month billed annually.
- Free plans are real but limited: Grammarly, Writesonic, Rytr, Scalenut and QuillBot all let you start free, while Jasper, Frase, Surfer, Clearscope, Copy.ai and Anyword offer trials only.
- The single most important buying factor is whether the tool matches the job: writers draft, optimizers score, and polishers fix — no single tool does all three well.
- Every price below was verified against the vendor's own pricing page, using live pricing-page reads dated October 2026. Ratings are G2, with review counts shown; two tools carry no rating because their G2 pages could not be verified.
On this page
Quick comparison
| Tool | Best for | Starting price | Free plan |
|---|---|---|---|
| Frase | Solo content marketers and small SEO teams who research, brief and optimize articles in one place | $39/mo (annual) | No (7-day trial) |
| Jasper | Marketing teams that need on-brand campaign content with governed brand voices | $59/mo (annual) | No (7-day trial) |
| Writesonic | Freelancers and small teams that want fast SEO articles plus a chatbot on a tight budget | $16/mo (annual) | Yes (25 credits) |
| Surfer | SEO content teams that optimize every article against a live Content Score | $49/mo (annual) | No (7-day trial) |
| Clearscope | Editorial teams that grade every draft against what already ranks | $129/mo | No (14-day trial) |
| Copy.ai | Small sales and marketing teams that want shared AI chat across OpenAI, Anthropic and Gemini models | $24/mo (annual) | No free plan |
| Grammarly | Writers and small teams that polish AI drafts into clean, publishable copy | $12/mo (annual) | Yes (100 prompts) |
| Anyword | Performance marketers who score ad and landing-page copy before they publish | $39/mo (annual) | No (7-day trial) |
| Scalenut | Solo bloggers and small teams that want keyword research, drafting and optimization in one subscription | $39/mo | Yes (limited) |
| Rytr | Budget-conscious freelancers who need short-form copy fast | $7.50/mo (annual) | Yes (10,000 chars) |
| QuillBot | Students and writers who reword, summarize and check existing drafts | $8.33/mo (annual) | Yes (125 words) |
Make one of these tools?
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Request a listingThe best content ai tools
Frase
Best for: Solo content marketers and small SEO teams who research, brief and optimize articles in one place
Frase is the research-first pick in this list. You paste a target keyword, Frase pulls the top-ranking pages, and it turns them into a brief with questions to answer, headings to cover and topics to include, then scores your draft against the same results as you write. The Starter plan covers one seat, one site and 10 articles a month, with AI Visibility tracking and Content Guard included from the entry tier.
The limit is the article count: 10 articles a month is enough for one site publishing weekly, but a team publishing daily will hit the ceiling in the second week and need Professional at $103 a month billed annually. There is no free plan, only a 7-day trial. Buy Frase when research and briefs are the bottleneck; buy a pure writer when you already know what to say.
What we like
- Research briefs built from the top 20 SERP results, with questions, headings and topics to cover
- SEO and GEO scoring plus AI Visibility tracking included on every plan, including Starter
- Content Guard watches pages for decay using Search Console data
- API, MCP and CLI access included from the Starter plan
Watch out for
- Starter covers only 10 articles a month, so a team publishing daily outgrows it fast and needs Professional ($103/month billed annually)
- No free plan, only a 7-day trial
- White-label reports and branded client portals are Enterprise only
Jasper
Best for: Marketing teams that need on-brand campaign content with governed brand voices
Jasper is built for marketing teams that publish a lot and need every piece to sound like the same brand. Brand Voices store your tone, Knowledge assets hold your product facts and audience profiles, and the Canvas workspace turns a brief into a campaign of related pieces. The Pro plan includes unlimited words, core marketing agents and a 7-day trial.
The price is the honest catch. Jasper retired its $49 Creator tier in 2026, so the entry point for a new buyer is Pro at $69 a month, or $59 a month billed annually, and Business is a custom quote with a 12-month minimum. There is no free plan. Buy Jasper when brand consistency across a team matters more than the lowest price; solo bloggers will find cheaper ways to draft.
What we like
- Canvas workspace plus core marketing agents turn one brief into a campaign of related pieces
- Brand Voices, Knowledge assets and Audiences keep every piece on brand
- Unlimited words on the Pro plan, with a browser extension for writing anywhere
- Plagiarism checker and AI image generation included on Pro
Watch out for
- No free plan, only a 7-day free trial
- Creator tier retired in 2026, so the entry point for a new buyer is Pro at $69/month
- Business is a custom quote with a 12-month minimum, and Pro is priced per seat
Writesonic
Best for: Freelancers and small teams that want fast SEO articles plus a chatbot on a tight budget
Writesonic is the budget all-rounder here. The Individual plan pairs an AI Article Writer that researches live web data with Chatsonic, more than 100 templates and a Surfer SEO integration, for $20 a month or $16 a month billed annually. A free plan with 25 credits a month lets you test the writer before paying anything.
Two things to watch. The credit system burns faster when you use premium models or the SEO features, so heavy months cost more than the headline price suggests. And Writesonic now also sells a separate AI visibility platform at higher prices, so make sure you are buying the writing plan. Buy it when you want the most writing features per dollar and you publish a handful of articles a month.
What we like
- AI Article Writer researches live web data before drafting, so articles start from current facts
- Chatsonic plus 100+ templates cover blogs, ads, product descriptions and social posts
- Surfer SEO integration scores drafts inside the editor on the Individual plan
- Free plan with 25 credits a month for testing before paying
Watch out for
- Credit system burns faster on premium models and SEO features, so heavy months cost more than the headline price
- AI visibility (GEO) tracking is sold on a separate, higher-priced platform, not the writing plan
- Feature gating between tiers is confusing, and some features only appear mid-project
Surfer
Best for: SEO content teams that optimize every article against a live Content Score
Surfer does one job and does it better than any general writer here: it scores your draft against the pages already ranking for your keyword and tells you which terms, headings and structure to add. The Content Editor, Content Score and Surfy assistant come on every plan, and Discovery covers 120 documents a year for $49 a month billed annually.
Discovery is a solo plan: one seat, 10 tracked pages and no tracked AI prompts, so AI visibility tracking starts on Standard at $99 a month billed annually. Annual billing is charged as one lump sum and is non-refundable by default. Buy Surfer when optimization is the job and you already have a way to draft; pair it with a cheaper writer if you need both.
What we like
- Content Editor with NLP terms and a live Content Score grades drafts against ranking pages
- Discovery covers 120 documents a year and tracking for 10 pages
- Surfy AI assistant plus a humanizer included on every plan
- AI Search Analytics available as a separate tracker for ChatGPT, Perplexity and AI Overviews
Watch out for
- No tracked AI prompts on Discovery, so AI visibility tracking starts on Standard ($99/month billed annually)
- One seat only on Discovery, so a contractor needing access means an upgrade
- Annual billing is charged as one lump sum and is non-refundable by default
Clearscope
Best for: Editorial teams that grade every draft against what already ranks
Clearscope is the most writer-friendly optimizer in this list. It grades a draft from F to A++ against the terms top-ranking pages cover, and writers understand the grade without SEO training. Essentials costs $129 a month for 50 tracked queries, 50 pages, 20 topic explorations and 20 drafts, with unlimited users and projects on every plan.
The price is the whole story: $129 a month is the cheapest tier, there is no light plan, and 20 drafts a month is the ceiling before extra drafts cost more. Clearscope also tracks prompts in ChatGPT, Gemini and Claude, but it has no rank tracking, site audit or backlink data. Buy it when an editorial team grades drafts all day; solo writers get the same scoring cheaper from Frase or Surfer.
What we like
- A++ to F content grades that writers understand without SEO training
- Unlimited users and projects on every plan, with no per-seat cost as the team grows
- Prompt Tracking monitors brand mentions across ChatGPT, Gemini and Claude
- 14-day free trial with no contract on either paid plan
Watch out for
- $129/month is the cheapest tier, with no light plan for solo writers
- 20 drafts a month is the ceiling on Essentials, and extra drafts cost more
- No rank tracking, site audit or backlink data — it is an optimizer, not a suite
Copy.ai
Best for: Small sales and marketing teams that want shared AI chat across OpenAI, Anthropic and Gemini models
Copy.ai in 2026 is a go-to-market platform with a writing layer, not the simple copywriter it used to be. The entry point is the Chat plan at $29 a month, or $24 a month billed annually, which gives five seats, unlimited words in Chat and access to OpenAI, Anthropic and Gemini models in one login, plus more than 90 templates.
The catch is the gap above Chat. Real workflow automation lives on the Agents plan at $249 a month, and the old free plan was retired for new signups, so there is no free way to test the platform. Long-form blog quality also trails the SEO-focused tools here. Buy Copy.ai when a small sales or marketing team wants shared AI chat with templates; buy elsewhere for long-form SEO articles.
What we like
- Five seats included on the $29 Chat plan, so a small team shares one subscription
- Unlimited words in Chat, with OpenAI, Anthropic and Gemini models in one login
- 90+ templates for ads, emails, social posts and product descriptions
- Workflows and CRM integrations for sales teams on the higher tiers
Watch out for
- No free plan for new signups — the old free tier was retired
- Real workflow automation lives on the Agents plan at $249/month, far above the $29 Chat plan
- Long-form blog output trails the SEO-focused tools in this list, per independent blind tests
Grammarly
Best for: Writers and small teams that polish AI drafts into clean, publishable copy
Grammarly is the polisher, not the writer. It catches grammar and clarity issues as you type, rewrites whole sentences in your tone, checks plagiarism and AI-generated text, and now includes 2,000 generative AI prompts per member a month on Pro. The free plan covers basic corrections and 100 AI prompts a month, and Pro supports teams of up to 149 seats.
Pricing has a trap: Pro is $30 a month billed monthly but $12 a month billed annually, so monthly billing costs $360 a year against $144 on annual. Grammarly also cannot research a topic or draft a long article from scratch — it improves what you or another tool wrote. Buy it as the final pass on every AI draft, alongside a writer or optimizer, not instead of one.
What we like
- 2,000 generative AI prompts per member a month on Pro, plus tone and full-sentence rewrites
- Works everywhere through the browser extension, desktop apps and mobile keyboard
- Plagiarism and AI-text detection included on Pro
- Teams of up to 149 seats on Pro, with the same per-seat price
Watch out for
- Monthly billing is $30 a month, two and a half times the $12 annual rate
- It polishes drafts but cannot research a topic or write a long article from scratch
- Enterprise pricing is a custom quote, with no published figure
Anyword
Best for: Performance marketers who score ad and landing-page copy before they publish
Anyword is the only tool here that scores copy before you publish it. Its Predictive Performance Score rates every variation for how likely it is to convert, based on analysis of high-performing marketing copy, and copy generation itself is unlimited on every plan. Starter costs $49 a month, or $39 a month billed annually, for one seat, one brand voice and 50 predictions a month.
The predictions are the product, and they are metered: 50 a month on Starter, and real-time scoring only starts on Data-Driven at $99 a month. Scores are also estimates, not guarantees, and they need enough of your own performance data to be meaningful. Buy Anyword when you write ads and landing pages and want data behind each version; skip it if you mostly write blog posts.
What we like
- Predictive Performance Score rates every copy variation before you publish it
- Copy generation is unlimited on every plan — only predictions are metered
- One brand voice, Blog Wizard and plagiarism checker included on Starter
- 100+ marketing templates and prompts plus a Chrome extension
Watch out for
- Real-time performance scoring only starts on Data-Driven ($99/month)
- Scores are estimates, not guarantees, and need your own performance data to be meaningful
- No free plan, only a 7-day trial, and extra seats cost $49 to $59 each on Data-Driven
Scalenut
Best for: Solo bloggers and small teams that want keyword research, drafting and optimization in one subscription
Scalenut is an all-in-one SEO content platform at a solo-blogger price. Cruise Mode drafts a full SEO article from SERP research, the SEO Editor scores it with NLP key terms, and keyword clusters plan what to write next. Essential costs $39 a month for 5 SEO articles, 100,000 AI words and 40 keyword clusters a month, with a free plan for testing.
The article cap is the constraint: five articles a month suits a solo blogger, not an agency, and Growth at $79 a month is the realistic tier for teams. Plagiarism checks cost extra above the free quota, and Scalenut's annual discount is not published consistently, so confirm the yearly price at checkout. Buy it when you want research, drafting and optimization in one subscription.
What we like
- Cruise Mode drafts a full SEO article from SERP research in one run
- SEO Editor scores drafts with NLP key terms drawn from ranking pages
- 5 SEO articles, 100,000 AI words and 40 keyword clusters a month on Essential
- 40+ AI templates plus a free plan for testing the workflow
Watch out for
- Essential caps at 5 SEO articles a month, so teams need Growth ($79/month)
- Plagiarism checks cost extra above the free quota
- Annual-billing discount is not published consistently, so confirm the yearly price at checkout
Rytr is the cheapest way into this list and it is honest about what it is: a fast, simple assistant for short copy. More than 40 use cases cover emails, ads, captions, product descriptions and meta titles, in 30-plus languages and 20-plus tones, with a built-in plagiarism checker. The free plan gives 10,000 characters a month, and Saver costs $9 a month for 100,000 characters.
Character limits are the catch. Saver's 100,000 characters is roughly 15,000 to 20,000 words, so a blogger writing long articles will outgrow it and need Unlimited at $29 a month — there is no mid-tier. Rytr also has no SERP research or SEO scoring, so it cannot tell you what to write about. Buy it for short-form volume on a tight budget, not for SEO articles.
What we like
- Cheapest paid plan in this list, at $9 a month for 100,000 characters
- 40+ use cases across emails, ads, captions, product descriptions and meta titles
- 30+ languages and 20+ tones, with a built-in plagiarism checker
- Chrome extension brings Rytr into Gmail, Docs and social tools
Watch out for
- Character-based limits: Saver's 100,000 characters is roughly 15,000 to 20,000 words
- No SERP research or SEO scoring, so it cannot tell you what to write about
- Heavy users must jump to $29/month Unlimited — there is no mid-tier plan
QuillBot
Best for: Students and writers who reword, summarize and check existing drafts
QuillBot is a rewording tool, not a writer: paste a clunky paragraph and it offers several clearer versions in nine modes, from Standard to Formal to Creative. Premium adds a summarizer, citation generator, plagiarism checker and AI detector, plus a humanizer for AI-sounding text. Premium costs $19.95 a month, or $99.95 a year, and the free plan paraphrases up to 125 words at a time.
Two honest limits. QuillBot cannot generate an original article from a keyword — it only improves text you already have — and its prices vary by region and checkout promotion, so the $19.95 figure is the US default and your checkout may differ. Buy it as a rewriting and study companion next to a real writer; on its own it will not fill a content calendar.
What we like
- Nine paraphrase modes plus a summarizer, citation generator and translator
- Plagiarism checker covering 25,000 words a month on Premium
- AI detector and humanizer included for checking AI-sounding text
- 3-day money-back guarantee on Premium plans
Watch out for
- Prices vary by region and checkout promotion — $19.95 is the US default, and your checkout may differ
- It rewrites drafts but cannot generate an original long-form article from a keyword
- Free plan caps paraphrases at 125 words in two modes only
The best content ai tools in 2026 split into three jobs: writing drafts, optimizing them for search, and polishing them before publish. This list covers all three, ranked by fit for the most common buyer — a small content team publishing SEO articles every week — with the starting price of every tool verified against its own pricing page.
No single tool here does everything well, so the short list matters more than the full eleven. If you only buy one, buy Frase: it researches, briefs and scores articles for $39 a month billed annually. If your team needs every piece to sound like the same brand, Jasper is the premium pick; if budget is the constraint, Writesonic covers the most ground for $16 a month billed annually.
How to choose the best content ai tools
- Start with the job, not the brand. If you need drafts, buy a writer (Jasper, Writesonic, Rytr). If you need ranking pages, buy an optimizer (Surfer, Clearscope) or a hybrid (Frase, Scalenut). If drafts are already written, buy a polisher (Grammarly, QuillBot).
- Count your monthly output first. Frase Starter covers 10 articles a month, Scalenut Essential covers 5, and Rytr Saver covers about 100,000 characters. A plan that fits your volume is cheaper than the cheapest plan you outgrow in week two.
- Check the billing basis before comparing prices. Annual billing cuts 20% or more off most tools here, but Clearscope and Scalenut publish monthly-only or unclear annual figures, so the headline number is not always the number you pay.
- Test the free plan or trial on real work. Five tools here have free plans and the rest have trials. Run one real article through your top two picks and compare the drafts against each other, not against the marketing page.
- Watch for the second price. Several tools charge more for the feature you actually want: AI visibility tracking, extra seats, plagiarism checks and workflow automation all sit on higher tiers. Price the tier you need, not the entry tier.
- Keep a human in the loop. No tool here fact-checks itself. Budget time for editing, and treat the AI as a first-draft assistant rather than a publisher.
Quick comparison: tool type by need
| Buyer | Best pick | Why |
|---|---|---|
| Small SEO content team | Frase | Research, briefs and scoring in one plan from $39/month billed annually |
| Marketing team, on-brand at scale | Jasper | Brand Voices and campaigns from $59/month billed annually |
| Freelancer on a tight budget | Writesonic or Rytr | Writesonic from $16/month billed annually; Rytr from $7.50/month billed annually |
| Optimizing drafts that already exist | Surfer or Clearscope | Live Content Score or A++ grades; Surfer from $49/month billed annually |
| Ads and landing pages | Anyword | Predictive scores before you publish, from $39/month billed annually |
| Polishing every AI draft | Grammarly | 2,000 AI prompts a month from $12/month billed annually, plus a free plan |
Pricing: what you will actually pay
Take a solo blogger publishing four articles a month. On annual billing, Frase Starter costs $468 a year for 10 articles a month, Writesonic Individual costs $192 a year, Grammarly Pro costs $144 a year, and Rytr Saver costs $90 a year. A practical stack — Writesonic for drafting plus Grammarly Pro for polishing — comes to $336 a year, or $28 a month, and both have free plans to start on.
The same blogger on Jasper Pro would pay $708 a year, and on Clearscope Essentials $1,548 a year, because those tools are priced for teams and editorial workflows, not solo publishing. The lesson is to price your volume, not the headline: a $39-a-month plan that covers your whole output is cheaper than a $9-a-month plan you outgrow, and a $129-a-month optimizer is wasted if you only grade four drafts a month.
AI writing vs AI optimization: know the difference
The biggest buyer confusion in this category is the idea that every content AI tool does the same thing. It does not. Writers generate new text from a prompt: Jasper, Copy.ai, Writesonic, Rytr and Anyword all start from a blank page and produce a draft. Optimizers start from a draft you already have and score it against the pages ranking for your keyword: Surfer grades with a Content Score, Clearscope grades from F to A++, and Frase scores against the same SERP it researched.
That difference decides what you should pay for. A writer without optimization will produce smooth articles that miss the terms and subtopics Google associates with the query, and an optimizer without a writer will leave you staring at a blank page with a very good scorecard. The hybrids — Frase and Scalenut — try to do both, and they are the best single purchase for a small team for exactly that reason.
There is a third job, and it is the one buyers forget: polishing. Grammarly and QuillBot do not generate or optimize; they fix grammar, clarity and tone in text that already exists. Every AI draft in this list benefits from a polishing pass, and Grammarly's free plan makes that pass free for light use. If you want to see how the AI side of search treats finished content, our guide to getting cited in ChatGPT explains what the engines actually quote, and our AI search optimization service applies the same checks to client sites.
How we chose
We verified every starting price against the vendor's own pricing page, using live reads of those pages dated October 2026, and recorded the monthly and annual figures exactly as shown. Where a figure could not be confirmed on the pricing page itself, we say so: Copy.ai's $249 Agents plan is documented in its help center rather than on the pricing page, and Scalenut publishes no annual price for Essential, so only its $39 monthly figure appears. Ratings come from G2, checked November 2, 2026, with review counts shown. Surfer carries no rating because its G2 listing covers a different product, and Copy.ai carries none because its G2 page currently shows no reviews. We ranked the tools by fit for the most common buyer — a small content team publishing SEO articles weekly — not by brand size. No vendor paid for a place in this list, and none of the links here are affiliate links.
What to do next
Start with the job: drafting, optimizing or polishing. Pick the tool in this list that matches that job, run one real article through its free plan or trial, and check the output against your own quality bar before paying. If the trial caps get in the way, that tells you the plan is too small — upgrade a tier rather than fighting the limit. Before you publish the next article, run it through the free readability checker to see how easily a reader will get through it. Once your tools are in place, find out what's holding your rankings back.
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Get a free audit→Sources we checked (20)
- Frase pricing — frase.io/pricing (checked November 2, 2026)
- Frase on G2 — 4.8/5, 311 reviews (checked November 2, 2026)
- Jasper pricing — jasper.ai/pricing (checked November 2, 2026)
- Jasper on G2 — 4.7/5, 1,319 reviews (checked November 2, 2026)
- Writesonic pricing — writesonic.com/pricing (checked November 2, 2026)
- Writesonic on G2 — 4.7/5, 2,147 reviews (checked November 2, 2026)
- Surfer pricing — surferseo.com/pricing (checked November 2, 2026)
- Clearscope pricing — clearscope.io/pricing (checked November 2, 2026)
- Clearscope on G2 — 4.9/5, 92 reviews (checked November 2, 2026)
- Copy.ai pricing — copy.ai/pricing (checked November 2, 2026)
- Grammarly pricing — grammarly.com/plans (checked November 2, 2026)
- Grammarly on G2 — 4.7/5, 14,070 reviews (checked November 2, 2026)
- Anyword pricing — anyword.com/pricing (checked November 2, 2026)
- Anyword on G2 — 4.8/5, 1,228 reviews (checked November 2, 2026)
- Scalenut pricing — scalenut.com/pricing (checked November 2, 2026)
- Scalenut on G2 — 4.7/5, 316 reviews (checked November 2, 2026)
- Rytr pricing — rytr.me/pricing (checked November 2, 2026)
- Rytr on G2 — 4.7/5, 822 reviews (checked November 2, 2026)
- QuillBot pricing — quillbot.com/premium (checked November 2, 2026)
- QuillBot on G2 — 4.4/5, 80 reviews (checked November 2, 2026)
Frequently asked questions
What is the best content AI tool in 2026?
Frase is the best pick for most content teams: it researches, briefs and scores articles from $39/month billed annually. Jasper is the premium choice for brand-governed team content from $59/month billed annually, and Writesonic is the best budget option from $16/month billed annually. The right answer depends on whether you need drafting, optimization or polishing.
How much do content AI tools cost?
Entry prices in this list run from $9/month for Rytr Saver to $129/month for Clearscope Essentials. Most tools sit between $20 and $69 a month billed monthly, and annual billing cuts 20% or more off most of them. The cheapest useful stack is a budget writer plus Grammarly Pro on annual billing, at about $28 a month combined.
Is there a free content AI tool?
Yes, with limits. Grammarly, Writesonic, Rytr, Scalenut and QuillBot all have free plans, though caps are tight: Rytr gives 10,000 characters a month and QuillBot paraphrases 125 words at a time. Jasper, Frase, Surfer, Clearscope, Copy.ai and Anyword offer free trials instead. Free plans work for testing, not for a publishing schedule.
Can AI tools write SEO content that ranks?
AI can draft and optimize, but it cannot rank a page on its own. The tools that help most pair generation with SERP research and scoring, like Frase, Surfer and Scalenut. Every AI draft still needs a human to check facts, add original insight and match search intent. Google rewards helpful content, not the tool that produced the first draft.
What is the difference between an AI writer and an AI content optimizer?
A writer generates new text from a prompt, like Jasper, Copy.ai or Rytr. An optimizer scores an existing draft against ranking pages and tells you what to add, like Surfer or Clearscope. Frase and Scalenut do both. Most content teams need one of each: a writer for speed and an optimizer to make sure the draft actually covers the topic.
Do I still need a human editor if I use a content AI tool?
Yes. AI drafts repeat common phrasing, invent facts and miss the nuance your audience expects. Grammarly or QuillBot can catch surface errors, but only a human can verify claims, add real examples and decide what to cut. Treat the AI as a fast first-draft assistant and keep a human in charge of the final publish decision.
Which content AI tool is best for a small team on a budget?
Writesonic Individual at $16/month billed annually, paired with Grammarly Pro at $12/month billed annually, covers drafting and polishing for $28 a month. If your team writes SEO articles, swap Writesonic for Frase Starter at $39/month billed annually for the research and scoring. Start on the free plans and upgrade when the caps start costing you time.
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