12 Best Copilot Rank Tracking Software in 2026, Compared
12 best copilot rank tracking software tools compared on price, Copilot coverage and update speed. Prices checked on vendor pricing pages, November 1, 2026.
Shamim Mia, Founder, SerpAstraLast verified November 1, 202616 min readWe compare pricing pages, documentation and public reviews. We never accept payment for rankings.
Key takeaways
- Otterly.AI is the cheapest way to track Copilot daily: 15 prompts across ChatGPT, AI Overviews, Perplexity and Copilot for $29/month. Peec AI is the best value at $95/month, and PromptWatch matches it with API and MCP access included.
- The single most important buying factor is Copilot coverage on the plan you actually buy: some tools include Copilot on the entry plan, others reserve it for Enterprise or a paid add-on.
- Free options exist — AthenaHQ has a free Essential plan that covers Copilot, and Keyword.com starts at $9.80/month for 20 credits — but meaningful daily tracking starts around $29–$95/month.
- Profound is the best-known name in this list, but Copilot is Enterprise-only there and every paid plan is a custom quote.
- Prices below were checked on the vendor's own pricing page on November 1, 2026, with the exceptions noted in How we chose. Ratings are G2, with review counts shown; LLMrefs and Rankscale have no G2 rating.
On this page
Quick comparison
| Tool | Best for | Starting price | Free plan |
|---|---|---|---|
| Otterly.AI | Solo marketers and small teams who want daily Copilot tracking on the smallest budget | $29/mo | No (free trial) |
| Peec AI | Small teams and agencies that want daily Copilot tracking across six models from $95/month | $95/mo | No (7-day trial) |
| PromptWatch | Agencies and developers who want Copilot tracking plus API and MCP access from the entry plan | $95/mo | No (7-day trial) |
| ProRankTracker | Agencies and rank-tracking users who want Copilot tracking folded into the rank tracker they already use | $99/mo | No (7-day trial) |
| Ahrefs Brand Radar | Teams already paying for Ahrefs who want Copilot tracking alongside backlink and keyword data | $50/mo + plan | Yes (no Brand Radar) |
| Keyword.com | Small agencies and freelancers who want Copilot tracking plus Google rank tracking on a tiny budget | $9.80/mo | No (14-day trial) |
| Scrunch AI | Content teams that want Copilot tracking plus content-optimization guidance in one tool | $250/mo | No (7-day trial) |
| LLMrefs | Small brands and agencies that want the most Copilot prompts for the least money and can live with weekly updates | $79/mo | No (7-day trial) |
| Rankscale | Agencies that want to set the engine mix and check cadence per prompt across many brands | $99/mo | No (7-day trial) |
| AthenaHQ | Teams that want a free plan to start and are willing to pay $295/month for 11 models and deep analysis | $295/mo | Yes (Essential) |
| Goodie AI | Brands that want Copilot tracking plus done-for-you optimization actions in one subscription | $354/mo | No (7-day trial) |
| Profound | Large brands and enterprises that need deep AI search coverage and can buy through a sales process | Custom quote | No (7-day trial) |
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Request a listingThe best copilot rank tracking software
Otterly.AI
Best for: Solo marketers and small teams who want daily Copilot tracking on the smallest budget
Otterly.AI is the cheapest way to track Copilot daily. The $29 Lite plan covers 15 prompts a day across four engines — ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot — with daily tracking, unlimited team members and unlimited brands and competitors. That is a usable Copilot tracker for the price of a lunch, and the annual price drops to $25/month.
The limits are honest ones. Fifteen prompts cover one brand and a few competitors, not a client roster, and AI Mode, Gemini and Claude cost extra as add-ons. The jump to Standard at $189/month is steep. But for a solo marketer or a small business that wants to know whether Copilot mentions its brand, Otterly.AI is the lowest-risk first step.
What we like
- Cheapest entry price in this list — $29/month monthly, $25/month billed annually — with Copilot included on every plan
- Daily tracking and unlimited team members on every plan, including Lite
- Unlimited brands and competitors, plus citation source tracking, from the entry plan
Watch out for
- Only 15 prompts on Lite, and the jump to Standard at $189/month for 100 prompts is steep
- AI Mode, Gemini and Claude cost extra as add-ons ($9/month each on Lite)
- No free plan, and the trial length is not stated on the pricing page
Peec AI
Best for: Small teams and agencies that want daily Copilot tracking across six models from $95/month
Peec AI is the most balanced dedicated Copilot checker in this list. The $95 Starter plan covers 50 prompts a day, and you choose three of six models — ChatGPT, AI Mode, AI Overviews, Copilot, Gemini and Naver AI — with daily tracking, unlimited users and unlimited competitors. Pick Copilot, ChatGPT and AI Overviews and you cover the three surfaces most buyers ask about.
The catch is the three-model cap: full coverage needs Pro at $245/month, and 50 prompts will not cover a large client roster. European visitors also see euro pricing. But for a small team that wants daily Copilot data with room to grow, Peec AI gives the most checking for the money. Start with the 7-day trial and your real prompt list.
What we like
- Copilot is one of the 6 models you can pick from on Starter — ChatGPT, AI Mode, AI Overviews, Copilot, Gemini and Naver AI
- Daily tracking, unlimited users and unlimited competitors from the entry plan
- Pro plan ($245/month) adds 150 prompts and competitor tracking, plus API access
Watch out for
- Only 50 prompts on Starter, and you choose just 3 of 6 models — Copilot plus two others — so full coverage needs Pro or higher
- No free plan, and the pricing page does not state the trial length
- European visitors see euro pricing (€85/month for Starter), so the dollar price varies by region
PromptWatch
Best for: Agencies and developers who want Copilot tracking plus API and MCP access from the entry plan
PromptWatch is the most developer-friendly Copilot tracker here. The $95 Essential plan includes 50 prompts, 6,000 AI responses a month and daily tracking across your choice of platforms — Copilot is one of 12, alongside ChatGPT, Perplexity, AI Overviews, AI Mode, Claude, Gemini and more — plus API and MCP access, which most rivals reserve for higher tiers.
Essential covers one project, so a second client needs Professional at $245/month. The review base is small — 22 G2 reviews — and there is no free plan, only a 7-day trial. But for agencies that build on Copilot data rather than just reading it, the API access alone justifies the price. Business at $579/month adds up to hourly refresh.
What we like
- Copilot is one of 12 supported platforms, selectable on every plan — Essential included
- API and MCP access included on the $95 Essential plan — most rivals reserve API access for higher tiers
- 50 prompts with 6,000 responses a month, daily tracking, plus crawler logs on higher plans
Watch out for
- Only 1 project on Essential — a second project needs Professional at $245/month
- Smaller review base (22 G2 reviews) than the established suites
- No free plan; the 7-day trial covers Essential and Professional only
ProRankTracker
Best for: Agencies and rank-tracking users who want Copilot tracking folded into the rank tracker they already use
ProRankTracker is a rank tracker first, and its Copilot tracking is a bonus that costs nothing extra. The $99 Starter plan includes 1,000 terms tracked daily plus AI Overviews, AI Mode and four AI platforms — ChatGPT, Gemini, Copilot and Perplexity. If you already track rankings here, Copilot checking arrives without a second subscription.
The pricing model needs attention: every AI prompt costs 2 terms, so a 1,000-term plan covers 500 AI prompts at most — and fewer once ordinary keywords take their share. The AI analysis is also lighter than a dedicated checker. Pick ProRankTracker when rankings are the job and Copilot is the extra; pick Peec AI or PromptWatch when Copilot is the job.
What we like
- AI Overviews, AI Mode and four AI platforms — ChatGPT, Gemini, Copilot and Perplexity — included from the $99 Starter plan, no add-on fee
- 1,000 terms tracked daily with Top-100 updates, plus local and mobile tracking on every plan
- 7-day free trial with 100 terms and no credit card required
Watch out for
- Every AI prompt costs 2 terms, so heavy Copilot tracking eats your 1,000-term allowance fast
- AI tracking is a feature of a rank tracker, not a dedicated AI platform — prompt analysis is lighter than Peec AI or PromptWatch
- No free plan
Ahrefs Brand Radar
Best for: Teams already paying for Ahrefs who want Copilot tracking alongside backlink and keyword data
Ahrefs Brand Radar draws on over 519 million organic prompts — the largest dataset here — and it comes with the Ahrefs suite. Lite at $129/month includes 5 tracked prompts and 150 checks a month, and custom prompt packages start at $50/month for 2,500 more checks. Copilot is one of six platforms. For teams already paying for Ahrefs, that is a cheap way to add Copilot visibility to backlink and keyword data.
Two honest caveats. The $50 package sits on top of a plan, so the real starting cost is about $179/month — though Brand Radar is also sold standalone with an Ahrefs Free account. And the AI chatbot index refreshes monthly, not daily, so visibility data moves more slowly than the dedicated checkers here. Brand Radar is the right pick for Ahrefs users who want breadth.
What we like
- Brand Radar draws on 519M+ organic prompts, the largest prompt dataset in this list
- Copilot is one of six platforms for custom prompts — AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini and Copilot
- Lite includes 5 tracked prompts and 150 checks a month, so small teams can start without a package
Watch out for
- The $50 package sits on top of an Ahrefs plan, so the real starting cost is about $179/month (Lite $129 + Basic $50)
- The AI chatbot index refreshes monthly, not daily, so visibility data moves more slowly than dedicated checkers
- The full AI Visibility Index is a separate in-app add-on, priced per platform
Keyword.com
Best for: Small agencies and freelancers who want Copilot tracking plus Google rank tracking on a tiny budget
Keyword.com is the cheapest Copilot entry point in this list. The AI Visibility plan starts at $9.80/month for 20 credits, and Copilot sits alongside ChatGPT, Perplexity, Gemini, AI Mode, AI Overviews, Mistral, DeepSeek and Claude. The 360° Visibility bundle pairs 1,000 keywords with 15 AI credits from $33/month. Every plan includes unlimited users and projects, plus API access — unusual at this price.
The credit math is the thing to model. Twenty credits cover only a handful of prompts, and the 360° bundle updates weekly at the entry price — daily updates cost far more. White-label reports are a $29/month add-on. Keyword.com fits a freelancer or small agency tracking a short prompt list; anyone tracking hundreds of prompts should price the larger credit steps first.
What we like
- Cheapest Copilot entry here — the AI Visibility plan starts at $9.80/month for 20 credits
- Copilot tracked alongside ChatGPT, Perplexity, Gemini, AI Mode, AI Overviews, Mistral, DeepSeek and Claude
- Unlimited users and projects on every plan, with API access included
Watch out for
- AI tracking is credit-based, so 20 credits on the entry plan cover only a handful of prompts
- The 360° bundle updates weekly at the entry price — daily updates cost far more
- White-label reports are a $29/month add-on, not included in any plan
Scrunch AI
Best for: Content teams that want Copilot tracking plus content-optimization guidance in one tool
Scrunch AI pairs Copilot tracking with content optimization: it does not just tell you where your brand appears, it tells you what to change. Core costs $250/month for 125 unique prompts, 5,000 AI responses a month and four LLMs — ChatGPT, Perplexity, Google AI Overviews and Copilot — plus five site audits a month.
The tracking cadence is the caveat: new prompts run daily for 14 days, then every 72 hours by default, which is slower than the daily checkers in this list. AI Mode, Claude, Gemini and Grok need Enterprise. Choose Scrunch when you want tracking plus optimization guidance in one tool; choose Peec AI when daily Copilot movement matters more.
What we like
- Copilot is one of the 4 LLMs on Core, alongside ChatGPT, Perplexity and Google AI Overviews
- Combines AI visibility tracking with content optimization — it tells you what to change, not just where you rank
- 5,000 AI responses a month on Core, the most generous response allowance here
Watch out for
- New prompts run daily for 14 days, then every 72 hours by default — slower than the daily checkers here
- No free plan, and $250/month is a steep entry for small teams
- AI Mode, Claude, Gemini and Grok are Enterprise-only — Core covers 4 LLMs
LLMrefs
Best for: Small brands and agencies that want the most Copilot prompts for the least money and can live with weekly updates
LLMrefs is the volume pick in this list. One flat All in One plan costs $79/month for 500 prompts across nine or more engines — ChatGPT, AI Overviews, AI Mode, Gemini, Perplexity, Claude, Grok, Copilot and Meta AI — with no per-engine add-ons, unlimited seats and projects, and API access included. No other tool here gives you this many prompts for this little money.
The trade-off is speed: prompts refresh weekly, not daily, so you will not see a Copilot move the day after a change. There is also no free plan and no content production — LLMrefs tracks, and you execute every fix yourself. Pick it when prompt volume matters more than daily movement; pick Otterly.AI or Peec AI when you need to see changes day by day.
What we like
- One flat $79/month plan covers 500 prompts across 9+ engines, including Copilot, Claude, Grok and Meta AI
- No per-engine add-ons — every listed engine is included in the one plan
- Unlimited seats and projects, with API access included
Watch out for
- Prompts refresh weekly, not daily — the slowest cadence in this list
- No free plan, and the $79 plan is marked 'limited time only' on the pricing page
- No G2 rating found, and no built-in content production — it tracks, but you execute every fix yourself
Rankscale
Best for: Agencies that want to set the engine mix and check cadence per prompt across many brands
Rankscale sells Copilot tracking by the credit, not by the prompt. Pro costs $99/month for 1,200 credits — about 4,800 answers — across 17 or more engines, including Copilot, Claude, DeepSeek and Mistral, with no per-engine surcharge. You set the check cadence per prompt, from hourly to monthly, and unused credits roll over. Ten brand dashboards share one credit pool.
The credit math takes a minute: a typical engine answer costs about a quarter of a credit, while Claude costs more, so a heavy engine mix drains the pool faster than the headline suggests. The $17/month Essentials plan includes no credits at all. Rankscale fits agencies that want control over cadence and engine mix; simpler buyers should pick a flat prompt plan like LLMrefs.
What we like
- 17+ engines on every plan, including Copilot, Claude, DeepSeek and Mistral, with no per-engine surcharge
- Set the check cadence per prompt, from hourly to monthly, and unused credits roll over
- Pro covers up to 10 brand dashboards sharing one 1,200-credit pool
Watch out for
- Credit-based pricing: a credit buys answers, not prompts, so you plan engines and cadence against a budget
- The $17/month Essentials plan (billed annually) includes no credits — Pro at $99/month is the real entry price
- No G2 rating found, and the vendor is newer than Profound or Peec AI
AthenaHQ
Best for: Teams that want a free plan to start and are willing to pay $295/month for 11 models and deep analysis
AthenaHQ is the only tool in this list with a genuinely free Copilot plan. Essential gives 300 credits across five engines — ChatGPT, Perplexity, AI Overviews, Gemini and Copilot — at no cost, and it holds the highest G2 rating here at 4.9 out of 5 from 39 reviews. The paid Starter plan costs $295/month for 3,600 credits a month across 11 models.
That $295 is the second-highest starting price here, and API access is a paid add-on on Starter. AthenaHQ also publishes no refresh cadence, so we cannot say how often it re-checks prompts. Start with the free plan — it is the only free Copilot checker here — and pay only when the credit allowance runs out.
What we like
- The only free plan in this list — Essential gives 300 credits across 5 engines, including Copilot, at no cost
- Highest G2 rating here (4.9/5 from 39 reviews)
- Starter covers 11 models with 3,600 credits a month
Watch out for
- $295/month is the second-highest starting price here, and API access is a paid add-on on Starter
- No published refresh cadence — AthenaHQ does not say how often it re-checks prompts
- Each prompt checked across all 11 models costs 11 credits per run, so 3,600 credits cover fewer prompts than the headline suggests
Goodie AI
Best for: Brands that want Copilot tracking plus done-for-you optimization actions in one subscription
Goodie AI is a tracking-plus-action tool: Core costs $354/month billed monthly ($295 billed annually) for 110 prompts across five engines — ChatGPT, AI Overviews, Perplexity, AI Mode and Copilot — with daily tracking, unlimited seats and 50 optimization actions a month. It shares the highest G2 rating here at 4.9 out of 5, though from only 10 reviews.
That is the highest starting price here for 110 prompts — fewer than Scrunch's 125 at $250 — and Enterprise pricing is custom, so scaling costs are unclear. Goodie AI fits brands that want the tool to act on what it finds, not just report it. If you only need the checking, Peec AI covers the same five engines for far less a month.
What we like
- Highest G2 rating here (4.9/5), shared with AthenaHQ — albeit from only 10 reviews
- Daily tracking on 5 engines with unlimited seats, plus 50 optimization actions a month on Core
- Core includes AI Mode and Copilot alongside ChatGPT, AI Overviews and Perplexity — 5 engines from the entry plan
Watch out for
- $354/month is the highest starting price here, for 110 prompts — fewer than Scrunch's 125
- Only 10 G2 reviews, so the 4.9 rating rests on a small base
- Enterprise (500+ prompts, up to 14 engines) is custom-priced, so scaling costs are unclear
Profound
Best for: Large brands and enterprises that need deep AI search coverage and can buy through a sales process
Profound is the best-known name in AI search tracking, with 1,133 G2 reviews — more than any other tool here — and up to nine answer engines on Enterprise, including Copilot. The free 7-day trial is generous: 50 prompts a day across ChatGPT, Gemini and AI Overviews. For a large brand that needs deep coverage and enterprise reporting, it is the reference product.
But there is no published price. The $99 Starter and $399 Growth plans were removed in September 2026, so every paid plan is now a custom quote — you cannot budget without a sales call. And Copilot is Enterprise-only: the trial does not cover it. For a small team that only needs Copilot tracking, Profound is overkill. Use the trial to see the depth, then buy a dedicated checker.
What we like
- The largest G2 review base here (1,133 reviews) and the most-recognized name in AI search tracking
- Up to 9 answer engines on Enterprise, including Copilot, with daily tracking and enterprise-grade reporting
- Free 7-day trial runs 50 prompts a day across 3 engines — the most generous trial here
Watch out for
- No published price — every paid plan is a custom quote, so you cannot budget without a sales call
- Copilot is Enterprise-only: the free trial covers ChatGPT, Gemini and AI Overviews, not Copilot
- The $99 Starter and $399 Growth plans were removed in September 2026, so there is no self-serve tier
What the best Copilot rank tracking software actually does
The best copilot rank tracking software answers a simple question every day: does Microsoft Copilot mention your brand when people ask it for recommendations? Copilot draws on Bing's index to write conversational answers with source citations, and the brands it names get the click. The tools in this list run your prompts through Copilot, record whether your brand is mentioned, where in the answer it appears, and which sources Copilot cites — then track how those answers change over time.
People search for this category as the best copilot rank tracker software, the best Copilot visibility tracker and the best Microsoft Copilot tracking tool, and they all mean the same thing. The products differ in whether Copilot is on the entry plan at all, how many prompts the plan includes, and whether checks run daily or weekly — and the price follows those three numbers, not the brand name.
We checked all 12 tools on November 1, 2026. Prices run from $9.80 a month to custom enterprise quotes, and one tool has a genuinely free plan. The short list: Otterly.AI for the tightest budgets, Peec AI for most teams, and PromptWatch when you want API access to the data.
A Copilot tracker runs a list of prompts — the questions your customers ask — through Copilot and records what comes back. For each prompt it notes whether your brand is mentioned, whether a competitor is mentioned instead, and which sources the answer cites. Run the same prompts daily and you get a trend: visibility rising, falling, or flat. If you want to improve the answers, not just check them, our guide to ranking in AI Overviews explains what the engines reward.
One study shows why the checking matters: researchers at Washington University in St. Louis found AI Overviews appeared in 13.7% of all searches in a study of 55,393 Google searches on trending topics between March 13 and April 21, 2026 — and in 64.7% of question-form queries. The findings were presented at the ACM Internet Measurement Conference in October 2026. Note the caveat: the study covered trending queries, not a representative sample of all searches, so the share is higher than it would be for everyday queries. But for question-form searches — the kind that drive research and buying — AI answers are now the default, not the exception.
Free options first
If you check a handful of prompts for one brand, you may not need to pay at all. AthenaHQ's free Essential plan gives 300 credits across five engines — ChatGPT, Perplexity, AI Overviews, Gemini and Copilot — and it is the only free plan in this list. Ahrefs Free includes Brand Radar for verified site owners, though tracking prompts needs a paid plan or a custom prompt package.
Every other tool here offers a free trial instead: 7 days for Peec AI, PromptWatch, Scrunch, Goodie AI, Profound, LLMrefs and Rankscale, and 14 days for Keyword.com and ProRankTracker. Trials are the right way to buy: run your real prompt list for the trial week and compare the answers against what you see when you ask Copilot yourself. A tool that cannot reproduce the answers you see by hand is not worth paying for.
Dedicated Copilot checkers vs the SEO suites
The 12 tools in this list split into three camps. The dedicated checkers — Otterly.AI, Peec AI, PromptWatch, AthenaHQ, Scrunch AI, Goodie AI, LLMrefs, Rankscale and Profound — do one job: they check AI search and report it. They are the cheapest way to cover Copilot, and the entry prices run from $29 to $354 a month, plus one custom quote. Peec AI is the balanced pick at $95; Otterly.AI is the budget pick at $29; PromptWatch is the pick for teams that want API access.
The suites — Ahrefs is the only one here — bundle Copilot checking with the rest of SEO. Brand Radar's custom prompt packages start at $50 a month on top of a plan, and Lite includes 5 tracked prompts. If you already pay for Ahrefs, use its Copilot tracking before buying a second tool.
The third camp is the rank trackers: ProRankTracker and Keyword.com include Copilot tracking from their entry plans, at $99 a month and $9.80 a month respectively. They suit teams that already track rankings and want Copilot checks in the same dashboard.
One notable absence: SE Ranking is not in this list. Its own AI visibility guide lists its engines as AI Overviews, Google AI Mode, ChatGPT and Gemini, and says Claude and Microsoft Copilot support is coming soon. If you already pay for SE Ranking, you will need a second tool for Copilot until that support arrives.
The price chart below shows the monthly-billed starting price for every tool with a dollar price. Profound is custom-priced, so it has no bar.
Copilot coverage, prompt volume and update speed
Price is the wrong first question. The right first question is coverage: is Copilot on the plan you would actually buy? Otterly.AI, Scrunch, Goodie AI and AthenaHQ include Copilot on their entry plans. Peec AI and PromptWatch let you pick Copilot as one of your tracked models. Profound reserves Copilot for Enterprise, and several tools in the wider market charge extra for it as an add-on. A cheap plan that misses Copilot is not cheap for this job.
The second question is prompt volume. LLMrefs covers 500 prompts for $79 a month, Peec AI covers 50 for $95, and Otterly.AI covers 15 for $29. Credit-based tools work differently: Keyword.com sells 20 credits for $9.80, Rankscale sells 1,200 credits for $99, and a credit buys answers, not prompts. Model the month at your real prompt count before comparing prices.
The third question is refresh speed. Most tools here update daily, but four do not. Ahrefs Brand Radar's AI chatbot index refreshes monthly, so visibility data moves slowly. Scrunch checks new prompts daily for 14 days, then every 72 hours by default. LLMrefs refreshes weekly, and AthenaHQ publishes no refresh cadence at all. If you report to clients weekly, slower data may be fine; if you react to Copilot answers the day they change, buy a daily checker. The matrix below shows what each entry plan includes.
If you want Copilot tracking handled for you rather than bought as software, our AI search optimization service covers tracking, analysis and fixes in one engagement. And if you run a site that AI crawlers need to read, the free AI crawler robots generator writes the robots.txt rules for ChatGPT, Perplexity and the other AI crawlers.
Quick comparison: tool type by need
| Buyer | Best pick | Why |
|---|---|---|
| Solo marketer on a budget | Otterly.AI | $29/month, daily updates, Copilot on every plan |
| Small team, best value | Peec AI | 6 models, daily tracking, unlimited seats from $95/month |
| Already paying for a suite | Ahrefs Brand Radar | Copilot tracking on top of the suite you own, from $50/month |
| Rank tracking plus Copilot checks | ProRankTracker or Keyword.com | Copilot included from the entry plan |
| Most prompts for the money | LLMrefs | 500 prompts a week for a flat $79/month |
| Free plan to start | AthenaHQ | Free Essential plan covers Copilot |
| Enterprise depth | Profound | Up to 9 engines, but Copilot needs Enterprise and pricing is custom |
How to choose: a short decision path
- Check Copilot is on the plan you will buy. Entry-plan Copilot is the whole point of this list — if a tool reserves it for Enterprise or an add-on, the headline price is not your price.
- Count your prompts first. Under 20, the cheapest plans cover you. Over 100, the per-prompt price decides — LLMrefs and Peec AI win on volume.
- Pick your update speed. Daily if your Copilot answers move fast or you report to clients weekly; weekly is fine for stable brands. Ahrefs, Scrunch and LLMrefs are the slow ones here.
- Decide checker or tracker. If you already pay for rank tracking, ProRankTracker or Keyword.com add Copilot without a second subscription. If Copilot is the whole job, a dedicated checker gives you more prompts for less.
- Try before you pay. Every tool in this list has a free plan or a free trial. Run your real prompt list for a week and compare the answers against what Copilot shows you by hand before committing.
Before you publish new pages for the topics you track, run your titles through the free SERP snippet preview tool — it shows exactly how the title and description will look in Google.
Mistakes to avoid
- Assuming every AI tracker covers Copilot. SE Ranking does not yet, and several tools reserve it for Enterprise or an add-on. Check the engine list on the plan you will buy, not the homepage.
- Comparing monthly prices without checking billing. The annual price is usually 15–20% lower, and a few tools have no annual option at all.
- Ignoring what counts as a prompt. Some tools charge per prompt, others per credit or per answer. Tracking one prompt on four engines can cost four credits.
- Buying daily tracking you do not need. Weekly data costs far less — LLMrefs covers 500 prompts a week for $79 — and is enough for stable brands.
- Trusting a directory price. Keyword.com's AI Visibility plan is listed at $24.50 for 50 credits on G2, but the vendor's own page starts at $9.80 for 20 credits. Always check the vendor's own page.
How we chose
We checked each vendor's own pricing page on November 1, 2026 and recorded the starting price exactly as shown, including the annual-billing figure where the page lists one. Two exceptions: LLMrefs returned a 429 error when we opened its pricing page, so its $79/month figure rests on multiple independent October 2026 reads of that page; Rankscale's pricing page was not opened today, and its $99/month Pro figure rests on the same basis. AthenaHQ's pricing page did not render its dollar figures in our November 1 read, so its $295/month figure is carried from the October 31 check. Ratings come from G2 pages opened on November 1, 2026; LLMrefs and Rankscale have no G2 product page, so no rating is shown for them. We included only tools whose own product or pricing page names Microsoft Copilot on a plan you can buy — which is why SE Ranking, whose own guide lists Copilot as coming soon, is not in this list. We ranked the tools by fit for the most common buyer — a small team or agency that wants to know whether Copilot mentions its brand — not by brand size. No vendor paid for a place in this list, and none of the links here are affiliate links.
What to do next
Start with the decision path above: confirm Copilot is on the plan, count your prompts, pick daily or weekly, and decide checker or tracker. Then take the free plan or trial of your top pick and run your real prompt list for a week. If the answers match what Copilot shows you by hand and the reports make sense to a client, you have your tool. If you'd rather have this set up and read for you, request a free SEO + AI visibility audit and get a ranked fix list in 2 business days.
Rather not run the tools yourself?
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Get a free SEO + AI visibility audit→Sources we checked (24)
- Otterly.AI pricing — otterly.ai/pricing (checked November 1, 2026)
- Otterly.AI on G2 — 4.7/5, 54 reviews (checked November 1, 2026)
- Peec AI pricing — peec.ai/pricing (checked November 1, 2026)
- Peec AI on G2 — 4.7/5, 21 reviews (checked November 1, 2026)
- PromptWatch pricing — promptwatch.com/pricing (checked November 1, 2026)
- PromptWatch on G2 — 4.6/5, 22 reviews (checked November 1, 2026)
- ProRankTracker pricing — proranktracker.com/plans_and_pricing (checked November 1, 2026)
- ProRankTracker on G2 — 4.6/5, 60 reviews (checked November 1, 2026)
- Ahrefs pricing — ahrefs.com/pricing (checked November 1, 2026)
- Ahrefs on G2 — 4.5/5, 723 reviews (checked November 1, 2026)
- Keyword.com pricing — keyword.com/pricing (checked November 1, 2026)
- Keyword.com on G2 — 4.7/5, 111 reviews (checked November 1, 2026)
- Scrunch AI pricing — scrunch.com/pricing (checked November 1, 2026)
- Scrunch AI on G2 — 4.6/5, 74 reviews (checked November 1, 2026)
- LLMrefs pricing — llmrefs.com/pricing (page returned 429 on November 1, 2026; $79/month corroborated by multiple October 2026 reads)
- Rankscale pricing — rankscale.ai/pricing (not opened November 1, 2026; $99/month Pro corroborated by multiple October 2026 reads)
- AthenaHQ pricing — athenahq.ai/pricing (checked November 1, 2026)
- AthenaHQ on G2 — 4.9/5, 39 reviews (checked November 1, 2026)
- Goodie AI pricing — higoodie.com/pricing (checked November 1, 2026)
- Goodie AI on G2 — 4.9/5, 10 reviews (checked November 1, 2026)
- Profound pricing — tryprofound.com/pricing (checked November 1, 2026)
- Profound on G2 — 4.5/5, 1,133 reviews (checked November 1, 2026)
- SE Ranking AI visibility engines — Copilot listed as coming soon (visible.seranking.com)
- Washington University AI Overviews study — Digital Information World (October 2026)
Shamim
Founder of SerpAstra
A full-stack SEO and digital marketer who spends most days on Local SEO for dental practices, AI search visibility and lead generation.
Frequently asked questions
What is the best copilot rank tracking software in 2026?
Otterly.AI is the cheapest way in at $29/month for 15 prompts tracked daily across ChatGPT, AI Overviews, Perplexity and Copilot. Peec AI is the best value for most teams at $95/month, and PromptWatch matches it with API access included. Large brands that need deep coverage should look at Profound, but Copilot there is Enterprise-only.
How much does copilot rank tracking software cost?
Between $9.80 and $354 a month at the entry level. Keyword.com starts at $9.80 for 20 credits, Otterly.AI at $29, Peec AI and PromptWatch at $95, and Goodie AI at $354 billed monthly. Profound is custom-priced. Annual billing usually saves 15–20%, and credit-based tools charge by answers run, not by prompt count.
Is there a free copilot rank tracking tool?
Yes, with limits. AthenaHQ has a free Essential plan with 300 credits across five engines, including Copilot. Ahrefs Free includes Brand Radar for verified site owners, though tracking prompts needs a paid plan or a custom prompt package. Every other tool in this list offers a free trial instead — 7 days for most, 14 days for Keyword.com.
What is the best copilot rank tracker software?
It is the same category under a shorter name: copilot rank tracker software and copilot rank tracking software mean the same tools. The short answer is the same too — Otterly.AI at $29/month for the smallest budgets, Peec AI at $95/month for most teams, and PromptWatch at $95/month when you need API access to the data.
Does SE Ranking track Microsoft Copilot?
No. SE Ranking's own AI visibility guide lists its engines as AI Overviews, Google AI Mode, ChatGPT and Gemini, and says Claude and Microsoft Copilot support is coming soon. That is why SE Ranking is not in this list. If you already pay for SE Ranking, you will need a second tool for Copilot until that support arrives.
What is the difference between Copilot rank tracking and regular rank tracking?
A rank tracker checks where your page sits in ten blue links; a Copilot answer is generated text, so there is no position one to hold. What you track instead is whether Copilot mentions your brand, where in the answer it appears, which sources it cites, and how it describes you. Measure those four things across a fixed set of prompts, repeated over time.
What should I check before paying for a Copilot tracker?
Four things: whether Copilot is on the plan you actually buy, or reserved for Enterprise or an add-on; how many prompts the plan includes and what counts as one; whether checks run daily, weekly or monthly; and whether the price is monthly or annual billing. All four vary widely — the comparison table at the top of this guide shows the starting price and free plan for each tool.
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