8 Best Reputation Management Companies in 2026

Quick comparison

The best reputation management companies

#1

NiceJob

Best for: Single-location local service businesses that want automated Google review requests after every job

★★★★★★★★★★4.8/5 on G2 (437 reviews, checked Nov 2026)

Visit nicejob.com

Starting price$75/month (Starter; Pro $125/month)

Free planNo — 14-day free trial, no credit card

NiceJob is built for one job: turning finished work into Google reviews automatically. When a job closes, it texts or emails the customer a review link, follows up automatically, and routes unhappy customers to a private feedback form instead of Google. The Starter plan costs $75 a month, with a 14-day trial and no contract, covering review monitoring, social sharing, website widgets and a staff leaderboard.

The catch is scope. NiceJob is a review-generation tool, not a full reputation suite: there is no listings management, no surveys beyond NPS on Pro, and AI replies only arrive on the $125 Pro plan. Pricing is per business profile, so three locations mean three licences. Pick NiceJob for one location and the cheapest Google reviews; pick Birdeye when you need listings, surveys and social in the same login.

What we like

• The cheapest published price here: automated SMS and email review requests from $75 a month
• No contract and a 14-day trial with no credit card, so cancelling costs nothing
• Unhappy customers are routed to private feedback instead of Google, which protects the public rating
• Native Jobber and QuickBooks integrations trigger requests automatically when a job closes

Watch out for

• AI review replies only arrive on the $125 Pro plan, not on Starter
• No listings management or surveys beyond NPS, so it is review generation rather than a full suite
• Pricing is per business profile, so a three-location business pays for three licences

#2

Birdeye

Best for: Multi-location brands that want reviews, listings, surveys, messaging and social in one platform

★★★★★★★★★★4.7/5 on G2 (4,310 reviews, checked Nov 2026)

Visit birdeye.com

Starting priceCustom quote (no published pricing; priced per location)

Free planNo — demo via sales

Birdeye is the suite the rest of this list is measured against. It watches reviews across more than 200 sites, sends requests by text and email, drafts AI replies, and adds listings, surveys, messaging, social and payments in the same platform. Birdeye says it serves more than 200,000 businesses, with 4.7 out of 5 on G2 from over 4,300 reviews — the largest base here.

The catch is the price, or rather the absence of one. Birdeye publishes no rates: its pricing page asks for your location count and phone number, then a sales rep quotes you, and contracts are annual. Third-party reports put entry near $299 per location a month, but that is a report, not a quote. Pick Birdeye for several locations and one platform for everything; pick NiceJob for one location at a flat $75 a month.

What we like

• Monitors reviews across more than 200 sites from one dashboard, with AI-drafted replies
• The full suite in one login: reviews, listings, surveys, messaging, social and payments
• 4.7 out of 5 on G2 across more than 4,300 reviews, the largest review base in this list
• AI agents handle review generation, responses and reporting with little manual work

Watch out for

• No published prices — the pricing page is a lead form, and every quote comes from sales
• Annual contracts, so the first year is a commitment rather than a rolling month
• The breadth takes time to learn; advanced templates and workflows feel buried, per G2 reviewers

#3

Podium

Best for: Local businesses that want review requests inside the same inbox as texts, calls and payments

Visit podium.com

Starting price$399/month (Core; Pro $599/month, Signature custom)

Free planNo — demo only

Podium puts reviews inside the same inbox as your texts, calls, webchat and payments, so a review request is one more message in a conversation your team already runs. The Core plan costs $399 a month and includes AI review responses, basic automations, 250 bulk message credits and five phone numbers, plus a dedicated customer success manager and one-to-one onboarding.

The catch is everything around the headline. US locations pay a $5 monthly carrier fee, extra phone numbers cost $5 each, Podium Phones seats run $30 per user a month, and the AI Employee add-on has no published price. Plans also vary by industry, and every plan routes through sales. Pick Podium when messaging and reviews should live in one inbox; pick NiceJob when you only need the reviews, for a fifth of the price.

What we like

• Reviews live in the same inbox as texts, calls, webchat and payments, so nothing is chased in two places
• AI review responses and a dedicated customer success manager are included on Core
• One-to-one onboarding and 200+ integrations, including the main CRMs and job software
• Unlimited contacts, texts and team members on every plan

Watch out for

• Every plan routes through sales, and prices vary by industry, so the headline is a starting point
• A $5 monthly carrier fee per US location plus $30 per user a month for Phones seats sit on top of Core
• The AI Employee add-on has no published price, and bulk messages cap at 250 a month on Core

#4

Reputation.com

Best for: Multi-location enterprises in automotive, healthcare and property that need reviews, surveys and listings together

★★★★★★★★★★4.6/5 on G2 (2,472 reviews, checked Nov 2026)

Visit reputation.com

Starting price$80/location/month (Rep Core; Rep Core + Pulse $115, + Surveys $150)

Free planNo — demo only

Reputation.com is the enterprise end of this list, and the rare enterprise vendor that publishes prices. Rep Core costs $80 per location a month and covers review collection, requesting and AI responding, plus business listings and SEO. Rep Core plus Pulse adds sentiment analytics and an AI Reputation Manager for $115, and the Surveys tier reaches $150 with advanced surveys and outreach campaigns.

The catch is the per-location maths. One location is $960 a year on Rep Core, but ten locations are $9,600 before any add-on, and the Enterprise tier for 125 or more locations is a custom contract. Implementation also takes about two months on average, according to G2. Pick Reputation.com when you run dozens of locations in automotive, healthcare or property and need surveys beside reviews; pick ReviewTrackers when monitoring alone is enough.

What we like

• The only enterprise platform here with published per-location prices, from $80 a location a month
• Rep Score benchmarks each location against competitors on a 0 to 1,000 scale
• Surveys, listings and social sit in the same platform as reviews, with industry-specific templates
• 4.6 out of 5 on G2 across more than 2,400 reviews

Watch out for

• Per-location pricing multiplies fast: ten locations on Rep Core cost $800 a month before add-ons
• The AI Reputation Manager sits on the $115 Pulse tier, not on the $80 Rep Core plan
• Implementation averages about two months, according to G2, so it is not a quick switch

#5

ReviewTrackers

Best for: Multi-location businesses that mainly need review monitoring, response workflows and franchise reporting

★★★★★★★★★★4.6/5 on G2 (161 reviews, checked Nov 2026)

Visit reviewtrackers.com

Starting price$89/location/month (billed annually; multi-location and agency plans by quote)

Free planNo — free trial available

ReviewTrackers is the monitor's monitor. It watches reviews across more than 100 sites, pulls them into one dashboard, and adds response workflows, competitor insights and franchise reporting. The published rate is $89 per location a month on annual billing, with unlimited users on every plan, and its G2 score of 4.6 out of 5 is the joint highest here.

The catch is what it does not do. There is no listings management on the entry plan — that is a paid add-on — and no messaging or payments, so most buyers pair it with a second tool for listings. Multi-location and agency plans are also priced by quote, not published. Pick ReviewTrackers when monitoring and responding is the whole job; pick Reputation.com when you also need listings and surveys in the same contract.

What we like

• Watches reviews across more than 100 sites from one dashboard, with response workflows built in
• A published per-location rate of $89 a month on annual billing, with unlimited users on every plan
• Competitor insights and franchise reporting suit distributed teams and multi-unit brands
• 4.6 out of 5 on G2, joint highest in this list

Watch out for

• No listings management on the entry plan — it is a paid add-on, so most buyers pay for a second tool
• No messaging or payments, so it is a monitor rather than an all-in-one platform
• Multi-location and agency plans are priced by quote, not published

#6

GatherUp

Best for: Local businesses and clinics that want feedback and NPS surveys first, with Google reviews second

★★★★★★★★★★4.5/5 on G2 (50 reviews, checked Nov 2026)

Visit gatherup.com

Starting price$99/month (Small Business, 1 location, billed annually; $124/month billed monthly)

Free planNo — 14-day free trial, no credit card

GatherUp starts from feedback, not from Google. After a visit, it asks the customer for private feedback first: happy customers get routed to a public review, unhappy ones reach you privately before they post. The Small Business plan costs $99 a month billed annually, or $124 month to month, for one location, and includes 300 SMS and 3,000 email credits a month, NPS surveys and AI replies.

The catch is the add-ons. Listings Hub costs $40 per location a month on top, and Review Defense — the service that disputes policy-violating reviews — starts at $45 per location a month on its Reveal tier. Multi-location pricing also falls per location only through a demo. Pick GatherUp when feedback and NPS matter as much as the reviews themselves; pick NiceJob when you want the same requests for $75 flat.

What we like

• Private feedback comes first: unhappy customers reach you before they reach Google
• NPS surveys, QR codes and AI replies are included on the entry plan
• Generous outbound credits: 300 SMS and 3,000 email credits a month per location
• Dedicated onboarding support, praised across its G2 reviews

Watch out for

• Listings Hub costs $40 per location a month on top, and Review Defense starts at $45 per location a month
• Multi-location rates fall per location only through a demo, so the headline is for one location
• No free plan, only a 14-day trial, and the per-location price climbs with every site you add

#7

Trustpilot

Best for: Ecommerce and SaaS brands that need a public TrustScore buyers already recognise

★★★★★★★★★★3.3/5 on G2 (265 reviews, checked Nov 2026)

Visit trustpilot.com

Starting price$319/month (Plus, per domain, billed annually; free plan available)

Free planYes — free plan (claim profile, respond to reviews)

Trustpilot is the only name here that buyers already recognise. Its TrustScore and stars show up in Google search results, and the Plus plan costs $319 a month per domain, billed annually, for 300 review invitations a month, 10 widgets and three users. It is also the only company here with a free plan: claim your profile, respond to reviews and send basic invitations for nothing.

The catch is the score and the contract. Trustpilot's own G2 rating is 3.3 out of 5 from 265 reviews — the lowest here — with reviewers criticising how disputed reviews are handled. Every paid plan is a 12-month prepaid commitment, so Plus costs $3,828 up front. Pick Trustpilot when your buyers shop online and a public TrustScore moves the sale; pick NiceJob when your buyers find you on Google Maps instead.

What we like

• The only free plan here: claim your profile, respond to reviews and send basic invitations for nothing
• TrustScore and stars show up in Google search results, which lifts click-through on product pages
• Verified review invitations with fraud detection, plus widgets for every page of your site
• The review platform buyers already know, which shortens the trust step at checkout

Watch out for

• Its own G2 rating is 3.3 out of 5, the lowest here, with reviewers criticising disputed-review handling
• Every paid plan is a 12-month prepaid commitment, so Plus costs $3,828 before you see a return
• Pricing is per domain, so a brand with three domains pays three times

#8

Yext

Best for: Multi-location brands that need listings accuracy across 200+ publishers plus review monitoring

★★★★★★★★★★4.4/5 on G2 (1,127 reviews, checked Nov 2026)

Visit yext.com

Starting priceCustom quote (Reviews platform priced by sales; Listings plans from $199/year per location)

Free planNo — demo only

Yext starts from a different problem: whether your business details are right everywhere. One update to its Knowledge Graph reaches more than 200 publishers, and its Reviews product monitors reviews across 80-plus platforms with AI-assisted replies. Listings plans are published — Emerging at $199 a year per location, Premium at $999 with review monitoring — but the full Reviews platform is priced by sales.

The catch is the rental model. If you cancel, the API sync stops and old listing errors can return, and reviewers note annual price rises and a steep learning curve. The self-serve plans also stop at 10 locations, so larger brands negotiate. Pick Yext when listings accuracy across hundreds of directories is the priority and reviews ride along; pick Reputation.com when reviews and surveys are the priority and listings are secondary.

What we like

• One Knowledge Graph update reaches more than 200 publishers, including Google, Apple and voice assistants
• Reviews are monitored across 80-plus platforms, with AI-assisted replies and sentiment analysis
• Listings plans are published, from $199 a year per location, with review monitoring on Premium
• 4.4 out of 5 on G2 across more than 1,100 reviews

Watch out for

• The full Reviews platform is priced by sales, so the headline Listings prices do not buy the whole product
• If you cancel, the API sync stops and old listing errors can return — you rent the accuracy
• Self-serve plans stop at 10 locations, and reviewers note annual price rises and a steep learning curve

The best reputation management companies do one job well: they turn happy customers into public Google reviews, and they keep unhappy customers from reaching Google first. The eight companies below cover both ends of the market — flat-rate review tools from $75 a month and enterprise platforms priced per location — and every price was checked on November 4, 2026.

How to choose the best reputation management companies

• Count your locations first. Flat-rate tools such as NiceJob and GatherUp charge per account or per profile, while Birdeye, Reputation.com and ReviewTrackers charge per location. One location is cheap everywhere; ten locations can cost ten times as much on a per-location plan, so multiply before you compare.
• Decide what you are actually buying. Some companies only collect reviews. Others also fix your listings, run surveys, answer messages and post to social media. If Google reviews are the whole job, a $75 tool does it; if listings are wrong across 200 directories, you need Yext or Birdeye.
• Check the contract before the price. NiceJob is month to month with no contract. Birdeye, Podium and Trustpilot sell annual contracts, and Trustpilot's are prepaid for 12 months. A cheap monthly price on an annual contract is still a year of payments.
• Ask who answers the reviews. AI-drafted replies save time, but a bad automated reply can do more damage than a slow one. Check whether replies go out automatically or wait for your approval, and who is accountable when the AI gets the tone wrong.
• Look at the rating where it counts. A company's G2 score tells you how its customers rate the software, not how good it is at managing your reputation. Trustpilot scores 3.3 out of 5 on G2 even though millions of shoppers trust its badges — read the reviews behind the number.
• Try the cheapest entry point. NiceJob and GatherUp both offer a 14-day trial with no credit card, and Trustpilot has a free plan. Run one real month of review requests through the trial before you sign an annual contract anywhere else.

Reputation is only half the local-visibility job: the other half is being found in the first place. Our local SEO service covers the rankings side, and the free Google review link generator makes a short review link you can print on a receipt or a card. Before you publish new location pages, run your titles through the free SERP snippet preview tool to see exactly how they will look in Google.

Whatever you shortlist, test it with real customers before you commit. The trial month tells you the two things no sales page can: what share of customers actually leave a review when asked, and how fast your team can answer the ones that come in. Set a simple target for the trial — ten new Google reviews in thirty days — and judge the tool on whether it hits it.

Reputation management companies pricing: what you will actually pay

Take a single-location business that wants review software for a year. On list prices, the subscription costs $900 a year on NiceJob Starter at $75 a month, $960 on Reputation.com Rep Core at $80 a location a month, $1,068 on ReviewTrackers at $89 a location a month, $1,188 on GatherUp at $99 a month billed annually, $3,828 on Trustpilot Plus at $319 a month per domain, and $4,788 on Podium Core at $399 a month. Those are the subscription lines only, and three of them need adjusting before they are real.

First, Podium adds a $5 monthly carrier fee per US location, which brings Core to $404 a month, or $4,848 for the year — before any Phones seats at $30 per user a month. Second, GatherUp's $99 rate needs annual billing; pay month to month and the same year costs $1,488. Third, Trustpilot's $319 is per domain, so a brand with three domains pays $11,484 a year for Plus, not $3,828.

Now scale to ten locations, where the per-location maths bites. Reputation.com Rep Core costs $800 a month, or $9,600 a year. ReviewTrackers costs $890 a month, or $10,680 a year. Birdeye and Yext are custom quotes at this size, and third-party reports put Birdeye's entry around $299 per location a month — $2,990 a month for ten locations — but the vendor publishes no figure, so treat that as a negotiating benchmark, not a price. NiceJob stays flat per profile, so confirm the licence count for ten profiles before you budget.

Three costs sit outside every number above. First, the add-ons: GatherUp Listings Hub at $40 per location a month, Review Defense from $45, and Podium Phones seats. Second, the setup: Reputation.com takes about two months to implement, which is two months of paying while the system is still being configured. Third, the contract: Trustpilot's 12-month prepaid term means the $3,828 leaves your account on day one.

Know the difference: review software vs a managed reputation service

The confusion in this category is between software you run yourself and a service that runs it for you. Review software — everything in this list — gives you the tools: it sends the requests, collects the reviews, drafts the replies and shows you the reports. Your team still does the work of answering customers and fixing the problems the reviews describe. A managed reputation service, usually an agency, does the work for you: it answers reviews, disputes policy violations, and in some cases works on pushing negative search results down the rankings.

The second confusion is about what "removal" means. No company in this list can delete a genuine bad review. They can flag reviews that break Google's or Trustpilot's rules — fake reviews, reviews from competitors, reviews with profanity — and ask the platform to remove them, and the platform decides. What software reliably does is dilute the damage: a steady flow of fresh positive reviews moves your average up and pushes the old complaint down the page.

A third distinction is per-location versus per-account pricing, which decides the real cost more than any feature list. NiceJob charges per business profile and GatherUp per location on a flat ladder, while Reputation.com, ReviewTrackers and Birdeye multiply their headline price by every location you add. A tool that looks cheap at one location can be the most expensive in the list at ten, so always price your real location count.

Quick comparison: tool type by need

Mistakes to avoid

• Budgeting on the headline without multiplying by locations. Reputation.com at $80 a location is $960 a year for one site and $9,600 for ten. Price your real location count, not the single-location figure on the pricing page.
• Paying for a suite when you only need review requests. If Google reviews are the whole job, NiceJob at $75 a month does it. Birdeye and Podium bundle messaging, payments and social tools you may never open — and you pay for them anyway.
• Forgetting the add-ons. GatherUp's Listings Hub and Review Defense, Podium's Phones seats and carrier fee, and Reputation.com's Pulse tier all sit outside the headline price. Add them to the first bill before you compare.
• Letting AI replies run unsupervised. An automated reply that misreads a complaint can do more damage than a slow one. Check whether replies go out automatically or wait for approval, and read the first month of AI drafts before you trust them.
• Signing an annual contract before the trial. NiceJob and GatherUp offer 14-day trials and Trustpilot has a free plan. Use them. Birdeye, Podium and Trustpilot all sell annual terms, so a bad choice costs a year, not a month.

How we chose

We checked each vendor's own pricing page on November 4, 2026 and recorded the starting price exactly as shown. Two prices need a note: Podium's and GatherUp's pricing pages render their figures in JavaScript, so a plain text fetch could not read them — the $399 Podium Core and $99 GatherUp figures are the published rates on those pages, confirmed by multiple independent reads in October 2026. NiceJob's $75 Starter and ReviewTrackers' $89 rate are vendor-provided figures shown on their G2 profiles, which we opened on November 4, 2026. Birdeye and Yext publish no starting price for their full reputation platforms, so both are listed as custom quote; third-party reports put Birdeye's entry around $299 per location a month, but the vendor publishes no figure, so we do not assert it. Trustpilot's own pricing page shows Plus from $319 a month per domain, billed annually — G2 still lists the older $299 figure, and the live vendor page wins. Ratings come only from G2 pages we opened on November 4, 2026; Podium carries no rating because its G2 page returned a rate-limit error when we tried to open it, and we would rather show no rating than a stale one. No vendor paid for a place in this list, and none of the links here are affiliate links.

What to do next

Start with the cheapest entry point of your top pick — a 14-day trial at NiceJob or GatherUp, or the free plan at Trustpilot — and run one real month of review requests through it. Set a target of ten new Google reviews in thirty days, and check that your team can answer every review that comes in before you commit to a year. If the reviews are sorted but new customers still cannot find you, our local SEO service handles the rankings side — or compare providers in our guide to SEO companies for small business. Once your tools are in place, find out what's holding your rankings back.

Sources we checked (15)

• NiceJob pricing (vendor-provided) — g2.com/products/nicejob (checked November 4, 2026)
• NiceJob G2 reviews — g2.com/products/nicejob/reviews (checked November 4, 2026)
• Birdeye pricing — birdeye.com/pricing (checked November 4, 2026)
• Birdeye G2 reviews — g2.com/products/birdeye/reviews (checked November 4, 2026)
• Podium pricing — podium.com/pricing (checked November 4, 2026)
• Reputation.com pricing — reputation.com/pricing (checked November 4, 2026)
• Reputation G2 reviews — g2.com/products/reputation/reviews (checked November 4, 2026)
• ReviewTrackers pricing — reviewtrackers.com/pricing (checked November 4, 2026)
• ReviewTrackers G2 reviews — g2.com/products/reviewtrackers/reviews (checked November 4, 2026)
• GatherUp pricing — gatherup.com/pricing (checked November 4, 2026)
• GatherUp G2 reviews — g2.com/products/gatherup/reviews (checked November 4, 2026)
• Trustpilot pricing — business.trustpilot.com/plans (checked November 4, 2026)
• Trustpilot G2 reviews — g2.com/products/trustpilot/reviews (checked November 4, 2026)
• Yext G2 reviews — g2.com/products/yext/reviews (checked November 4, 2026)
• Yext pricing (Listings plans) — yext.com/plans (checked November 4, 2026)