10 Best Review Management Software in 2026, Compared

Quick comparison

The best review management software

#1

NiceJob

Best for: Local service businesses that want automated review requests with no contract and a 14-day trial

★★★★★★★★★★4.8/5 on G2 (424 reviews, checked Nov 2026)

Visit nicejob.com

Starting price$95/month (Starter; Pro $135/month, no annual billing published)

Free planNo — 14-day free trial (no credit card)

NiceJob is the simplest buy in this list for a local service business. When a job closes in Jobber, Housecall Pro or QuickBooks, it texts and emails the customer asking for a review, with no manual chasing. Starter costs $95 a month and covers the whole request loop: automated SMS and email requests, website widgets, social sharing, a staff leaderboard and a hosted reviews page.

The price did move recently — older roundups still show $75 a month, but NiceJob's own pricing page now lists Starter at $95 and Pro at $135, and that is the figure we verified on November 10, 2026. The trade-off is scope: AI replies, referrals and rebooking campaigns all wait for Pro. Buy Starter when review requests are the job; buy Pro when you also want referrals and repeat bookings from the same list.

What we like

• Flat monthly price with no contract — cancel any time, and the 14-day trial needs no credit card
• Requests go out automatically by SMS and email when a job closes, through Jobber, Housecall Pro and QuickBooks integrations
• Website review widgets, social sharing, a staff leaderboard and a hosted reviews page are all on Starter

Watch out for

• AI review replies, referrals and rebooking campaigns need Pro at $135/month — Starter is requests and display only
• One licence covers one Google Business Profile, so a second location is a second subscription
• Support hours are limited to weekday business hours, with Friday closing at 1 p.m. PT

#2

GatherUp

Best for: Single-location businesses that want feedback and NPS surveys alongside review requests

★★★★★★★★★★4.5/5 on G2 (50 reviews, checked Nov 2026)

Visit gatherup.com

Starting price$124/month (Small Business, 1 location, billed monthly; $99/month billed annually)

Free planNo — 14-day free trial

GatherUp's best idea is the feedback funnel: before a customer reaches a public review form, they answer one private question about their experience. Happy customers are sent on to Google; unhappy ones land on a private survey your team can fix. That single step is why businesses that dread a bad review pick GatherUp over a plain request tool.

Small Business costs $99 a month billed annually, or $124 month to month, for one location — and that covers the full loop: requests by SMS and email, monitoring of 100+ sites, NPS surveys, AI-written replies and widgets. The catches are the add-ons: listings management is another $40 a location a month, and the per-location price means growth multiplies the bill. Pick GatherUp when private feedback matters as much as public stars.

What we like

• Feedback-first flow: unhappy customers are routed to a private survey instead of a public review form
• 300 SMS and 3,000 email credits a month per location, with QR codes and custom feedback links included
• Monitors 100+ review sites with AI-written replies, NPS surveys, widgets and an API on every plan

Watch out for

• No free plan, and the per-location price means a second location doubles the bill before any discount
• Listings management is a separate $40/location/month add-on, not part of the subscription
• Only 50 G2 reviews, so the rating rests on a much smaller base than the big suites

#3

BrightLocal

Best for: Local businesses that want review tools next to rank tracking, audits and citations in one login

★★★★★★★★★★4.6/5 on G2 (230 reviews, checked Nov 2026)

Visit brightlocal.com

Starting price$65/month (Grow, 1 location, billed monthly; $49/month billed annually)

Free planNo — 14-day free trial (no credit card)

BrightLocal is the only tool here that is a local SEO platform first and a review tool second, and that is exactly why it is good value. Grow costs $49 a month billed annually for one location and pairs review monitoring, requests and widgets with local rank tracking, a Google Business Profile audit and citation tracking. One login covers the whole local visibility job.

The catch is the tier gate: the cheaper Track and Manage plans have no review tools at all, so the entry price for reviews is Grow, not the $31 a month the homepage advertises. And the request workflow is plainer than NiceJob's — it works, but it is one feature among many. Buy BrightLocal when you also want rank tracking and citations; buy NiceJob when reviews alone are the job.

What we like

• Cheapest annual price here for review tools: Grow is $49/month billed annually for one location
• Review monitoring, requests and widgets sit next to local rank tracking, GBP audits and citation tracking
• AI visibility tracking (20 prompts across ChatGPT, Google AI Overviews and AI Mode) is on every plan since September 2026

Watch out for

• Review tools live only on the Grow plan — Track and Manage do not include review monitoring or requests
• The per-location model means five locations cost $87/month on monthly billing, not $65
• Review requests are one feature among many, not the product's focus, so the workflow is plainer than NiceJob's

#4

Trustpilot

Best for: Online sellers and service brands that want the Trustpilot badge and stars in Google search results

★★★★★★★★★★3.4/5 on G2 (263 reviews, checked Nov 2026)

Visit trustpilot.com

Starting pricefrom $99/month (Starter, per domain, billed annually; 12-month contract)

Free planYes — free plan (50 review invitations a month, 1 widget)

Trustpilot is the review brand shoppers already recognize, and that recognition is the product. Its stars show next to your site in Google search results and ads, and a claimed profile with a visible TrustScore answers the 'can I trust this shop' question before a visitor reads a word. The free plan collects 50 review invitations a month with one widget, so a small store can start at $0.

The paid plans need a careful read. Starter is from $99 a month per domain, billed annually — but only for new small businesses under $5M in revenue, and the 12-month contract is paid upfront, so year one is $1,188. Above the revenue line, the real entry price is Plus at $319 a month. Buy Trustpilot when the badge itself sells; buy a local tool when Google reviews are the goal.

What we like

• The best-known consumer review brand — its stars and TrustScore show in Google search results and ads
• Free plan collects 50 review invitations a month with one widget, so a small shop can start at $0
• Replying to reviews is free on every tier, and invitations are automated from order data

Watch out for

• Starter is only for new small-business customers under $5M in revenue — above that line the entry price is Plus at $319/month
• Every paid plan is a 12-month contract paid upfront, so Starter is a $1,188 payment, not a $99 one
• Lowest G2 score here at 3.4/5, with reviewers citing support and the cost of the paid tiers

#5

Yotpo

Best for: Shopify and ecommerce stores that want product reviews, photos and Google seller ratings on product pages

★★★★★★★★★★4.3/5 on G2 (265 reviews, checked Nov 2026)

Visit yotpo.com

Starting price$15/month (Reviews Starter, up to 50 orders a month; $89/month at 500 orders)

Free planYes — free plan (up to 50 orders a month)

Yotpo is the ecommerce pick in this list, built for stores rather than storefronts. Review requests fire automatically after delivery, customers can add photos and video, and the reviews show on product pages with Google rich snippets and seller ratings. Starter costs $15 a month for a store doing up to 50 orders a month, and the free plan covers the same volume.

The price to watch is the order-volume ladder: Starter is $89 a month at 500 orders and $129 at 1,000, where the tier ends, and Pro starts at $119. Loyalty is a separate product with a separate bill, and email and SMS were retired at the end of 2025. Buy Yotpo when you sell online and reviews need to live on product pages; it is the wrong shape for a local service business.

What we like

• Cheapest paid entry here at $15/month for a store doing up to 50 orders a month
• Photo and video reviews, Google rich snippets and Shopping ads support, with syndication to retailers on higher tiers
• Deep Shopify integration — review requests fire automatically after delivery, with on-site widgets that match the store

Watch out for

• Price climbs with order volume — Starter is $89/month at 500 orders and $129 at 1,000, where the tier ends
• AI features (review summaries, smart sorting) sit on Pro from $119/month, not Starter
• Loyalty and referrals are a separate product billed separately, so the full retention stack costs more than the Reviews price

#6

Grade.us

Best for: Marketing agencies that resell review management to clients under their own brand

★★★★★★★★★★4.6/5 on G2 (143 reviews, checked Nov 2026)

Visit grade.us

Starting price$99/month (Small Business, 1 location; 20% off billed annually)

Free planNo — 14-day free trial

Grade.us is the agency tool in this list: it is built for a marketing agency that runs review programs for many clients under its own brand. Review funnels, email drip campaigns and multi-client reporting are the core, and white-label branding on the client-facing funnels comes with every plan. Small Business costs $99 a month for one location, with 20% off billed annually.

For a single-location owner, that is the wrong shape — you would pay $99 a month for multi-client dashboards you never open. And one thing to know before you sign up: new trials are now routed to GatherUp, the sister product that owns Grade.us, so the brand is being folded in. Buy Grade.us when you resell reviews to clients; buy NiceJob or GatherUp when the reviews are your own.

What we like

• White-label branding on client-facing funnels is included on every plan, not held for the top tier
• Email drip campaigns, review funnels and multi-client reporting are built for managing many businesses at once
• Per-location pricing falls to $60/month at 2–10 locations, and the Agency plan covers 10+ seats

Watch out for

• Built for agencies first — a single-location owner pays $99/month for multi-client dashboards they will never touch
• White-label dashboards cost extra (White Label Premium is $440/year) on top of the plan price
• New trials are now routed to GatherUp, its sister product, so the Grade.us brand is being folded in

#7

ReviewTrackers

Best for: Multi-location brands that want review monitoring, sentiment analysis and franchise reporting in one dashboard

★★★★★★★★★★4.6/5 on G2 (161 reviews, checked Nov 2026)

Visit reviewtrackers.com

Starting price$89/location/month (billed annually; listed on G2, not on the vendor's own pricing page)

Free planNo — free trial available (duration varies)

ReviewTrackers is the monitor's tool: it watches reviews across more than 100 sites and funnels them into one dashboard with sentiment analysis, alerts and competitor reporting. Franchise reporting suits distributed teams, and unlimited users at each location mean the whole team can work the same inbox. The $89 a location a month figure is listed on G2 and billed annually.

Two honest caveats. First, the vendor's own site publishes no price — it is quote-only — so treat $89 as the figure to confirm on the sales call, not a checkout price. Second, there is no listings or Google Business Profile management, so most buyers still pay for a second tool for directories. Buy ReviewTrackers when understanding feedback at scale is the job; buy NiceJob when getting more reviews is.

What we like

• Watches 100+ review sites in one dashboard with sentiment analysis, alerts and competitor reporting
• Franchise reporting suits distributed teams, with unlimited users at each location
• Review requests, response workflows and smart reply templates are included on the paid plans

Watch out for

• No published price on the vendor's own site — the $89 figure is listed on G2, so confirm it on a sales call
• No listings or GBP management, so most buyers still pay for a second tool for directories
• Built for monitoring and analysis, not for getting more reviews — request automation is the weaker half

#8

Reputation.com

Best for: Multi-location enterprises that want reviews, listings, surveys and sentiment analytics in one platform

★★★★★★★★★★4.5/5 on G2 (2,469 reviews, checked Nov 2026)

Visit reputation.com

Starting price$80/location/month (Rep Core)

Free planNo — demo only, no free trial

Reputation.com is the enterprise platform in this list, built for brands with dozens or hundreds of locations — healthcare, automotive, retail and real estate. Rep Core costs $80 a location a month and covers review collection and requests, AI-written replies, business listings and SEO, with Rep Score tracking reputation across every location from one dashboard.

It is also one of the few enterprise tools that publishes a price at all, which is why it earns its place here. The bill still climbs fast: ten locations is $800 a month before add-ons, surveys cost extra, and the sale runs through a sales team with annual contracts. Buy Reputation.com when you manage many locations and need surveys with your reviews; a single location will find it heavy.

What we like

• One of the few enterprise tools that publishes prices: Rep Core is $80 per location a month
• Reviews, business listings and SEO sit in the same plan, with AI-written replies included
• Rep Score and sentiment analytics track reputation across every location from one dashboard

Watch out for

• Enterprise-leaning: sold through sales, with implementation fees and annual contracts reported by buyers
• Per-location pricing climbs fast — ten locations on Rep Core is $800/month before any add-on
• Surveys and listening cost extra: Pulse is $115 and Surveys $150 per location a month

#9

Podium

Best for: Local businesses that want review requests inside a texting, webchat and payments inbox

★★★★★★★★★★4.5/5 on G2 (2,155 reviews, checked Nov 2026)

Visit podium.com

Starting price$399/month (Core)

Free planNo — demo only, no free trial

Podium is not really a review tool with messaging attached — it is a messaging inbox with review requests riding along. Texts, webchat, calls and payments land in one shared inbox, and review requests go out by text after a visit. Core costs $399 a month and includes AI review responses, basic automations, 250 bulk-message credits and five phone numbers.

That breadth is also the cost problem. At $399 a month it is the most expensive entry in this list, and the add-ons stack up: phone seats run $25–$30 a user a month, and high-volume messaging costs extra on Core. Buy Podium when your customers already text and call to book and you want one inbox for all of it; buy NiceJob when review requests are the only job.

What we like

• Review requests ride along with texting, webchat and payments in one shared inbox
• AI review responses are included on Core, with an AI Concierge that answers leads on Pro
• Unlimited contacts, texts and team members on every plan, with 200+ integrations

Watch out for

• The most expensive entry here at $399/month — overkill if review requests are the only job
• Add-ons stack up fast: phone seats run $25–$30 a user a month and high-volume messaging costs extra on Core
• Sold on 12-month contracts, and plan prices vary by industry, so the quoted figure may differ from $399

#10

Birdeye

Best for: Multi-location brands that want reviews, listings, social and AI search visibility in one suite

★★★★★★★★★★4.7/5 on G2 (4,264 reviews, checked Nov 2026)

Visit birdeye.com

Starting priceCustom quote (no published pricing; third-party reports put Starter at about $299/location/month)

Free planNo — demo only, no free trial

Birdeye is the deepest suite in this list and the highest rated: 4.7 out of 5 on G2 across more than 4,200 reviews. Reviews, listings, messaging, social, surveys and AI search visibility sit in one login, and AI agents handle review generation, responses and reporting. Search AI tracks your brand across ChatGPT, Gemini, Perplexity and Google AI Overviews.

The price is the problem. Birdeye publishes no prices — its pricing page is a lead form that asks for your location count and phone number — and third-party reports put Starter at about $299 a location a month on an annual contract. Get the quote in writing, ask about onboarding fees and the renewal terms, and only buy when you run five or more locations. A single shop will not use half of what it pays for.

What we like

• The broadest suite here: reviews, listings, messaging, social, surveys and AI search visibility in one login
• Highest G2 score in this list at 4.7/5 across more than 4,200 reviews
• AI agents handle review generation, responses and reporting, with Search AI tracking ChatGPT, Gemini and Perplexity

Watch out for

• No published pricing — the $299 Starter figure comes from third-party reports, so get the quote in writing
• Per-location pricing plus annual contracts, with buyers reporting onboarding fees and renewal increases
• Far more tool than a single-location business needs; the suite only earns its price at five or more locations

The best review management software does three jobs: it asks customers for reviews at the right moment, it gathers every new review into one inbox, and it helps you reply fast. We ranked the 10 tools below by fit for the most common buyer — a single-location local business that wants more Google reviews — starting with the cheapest honest options and ending with the multi-location suites, and every price was checked on November 10, 2026.

How to choose the best review management software

• Count your locations first. NiceJob, GatherUp, Grade.us, ReviewTrackers, Reputation.com and Birdeye all price per location, so a second shop doubles the bill. Yotpo prices by orders and Trustpilot by domain instead.
• Decide whether you need requests or monitoring. NiceJob and Yotpo are built to get more reviews; ReviewTrackers is built to watch and analyse the reviews you already have. Most buyers need the first job more.
• Check how requests go out. Text messages get answered far more often than email — GatherUp's own data puts SMS at about 20 reviews per 100 requests against 15 for email — so SMS requests are worth paying for.
• Read the contract, not just the price. Trustpilot's paid plans are 12-month contracts paid upfront, Podium sells on 12-month terms, and Birdeye is quote-only with annual contracts. NiceJob, GatherUp and BrightLocal let you cancel monthly.
• Check where the reviews land. If Google reviews are the goal, a local tool beats Trustpilot, whose reviews live on Trustpilot itself. If you sell online, Trustpilot's stars in search results and Yotpo's product-page reviews matter more.

Reviews are one system in your stack, not the whole stack. If the business also needs to be found on Google Maps, our guide to the best local SEO tools covers the visibility side, and our local SEO service can run it for you. And before you publish new pages for the services you sell, run your titles through the free SERP snippet preview tool — it shows exactly how the title and description will look in Google.

Whatever you shortlist, try it with real customers before you pay. The 14-day trials in this list are long enough to send requests to one genuine week of customers — your jobs, your buyers, your follow-ups — and that week tells you more than any review can. Check two things in the trial: that requests actually go out when a job closes, and that replies land in one inbox you can answer from your phone. Every tool here that offers a trial gives you the full plan to test, so there is no reason to buy before your customers have seen a request.

Review management software pricing: what you will actually pay

Take a single-location business that wants automated review requests. On list prices, the subscription costs $15 a month on Yotpo Starter (up to 50 orders), $49 a month on BrightLocal Grow billed annually, $95 on NiceJob Starter, $99 on GatherUp Small Business or Grade.us Small Business billed annually, and $399 on Podium Core. Trustpilot starts free, but the first paid plan is $99 a month per domain billed annually — a $1,188 payment upfront, not a $99 one.

Over a year, that is $180 on Yotpo Starter at the lowest order volume, $588 on BrightLocal Grow billed annually, $1,140 on NiceJob, $1,188 on GatherUp or Trustpilot Starter billed annually, and $4,788 on Podium. The same single location and the same review requests cost $180 a year at the cheap end and $4,788 at the dear end — and the dear end is a messaging inbox, not a better review tool.

Five locations change the maths completely, because most tools here charge per location. Five locations cost $300 a month on GatherUp's multi-location plan ($60 per location billed annually), $400 on Reputation.com Rep Core, $445 on ReviewTrackers at the G2-listed $89, and $87 a month on BrightLocal Grow — the only per-location price here that falls steeply with volume. Birdeye is priced by quote, and third-party reports put it at about $299 a location a month, which would be about $1,495 a month for five. If you run more than one location, get the multi-location quote before you compare sticker prices.

Three costs sit outside every number above. First, the add-ons: GatherUp charges $40 a location a month for listings management, and Podium charges $25–$30 a user a month for phone seats. Second, the contract: Trustpilot and Podium lock you in for 12 months, so a bad fit costs a year, not a month. Third, the per-domain trap on Trustpilot: each website is priced separately, so a second brand is a second subscription. If you also want the broader reputation picture, see our guide to the best brand reputation management tools.

Know the difference: review management vs reputation management

The confusion in this category is between a tool and a programme. Review management is the narrow job: asking customers for reviews, gathering them in one inbox and replying. Reputation management is the wider programme: reviews plus listings, social listening, surveys, sentiment analytics and competitive tracking. NiceJob and Yotpo stay close to the review itself; Birdeye, Reputation.com and ReviewTrackers cover the wider programme.

There is a second, quieter confusion: review display widgets are not review management. A widget shows the reviews you already have on your website; it does not ask anyone for a new one. If your review count is the problem, a widget will not fix it — you need requests, which is what the tools in this list sell.

One number explains why Google is the centre of this whole category: Birdeye's State of Online Reviews 2026 report found that Google accounted for 79.4% of reviews per location in 2025, while Google review volume per location grew 29.3%. That is why the local tools in this list are built around Google first, and why a tool whose reviews live somewhere else — Trustpilot, Yotpo — is the right buy only when your customers shop there. For more on whether reviews move rankings at all, see do Google reviews help SEO.

A final distinction worth knowing is the one between asking everyone and asking only happy customers. Routing only satisfied customers to a public review form while diverting unhappy ones to a private survey is known as review gating, and it breaks Google's policies — GatherUp's own terms prohibit it. The tools in this list that offer a private feedback step are built to catch problems, not to hide them, and the honest way to use them is to ask every customer, then fix what the unhappy ones tell you.

Quick comparison: tool type by need

Mistakes to avoid

• Comparing the monthly price without checking the billing. Trustpilot's $99 is an annual-billing rate on a 12-month contract paid upfront — $1,188, not $99. GatherUp's $99 is also the annual rate; month to month it is $124.
• Buying a suite when requests are the only job. Podium at $399 a month is a messaging inbox with reviews attached. If you only need review requests, NiceJob at $95 does the job for a quarter of the price.
• Ignoring the per-location multiplier. A $80 or $89 sticker price is $800 or $890 a month at ten locations. Price your real location count before you shortlist anything.
• Trusting a directory price. NiceJob still shows $75 on older roundups, ReviewTrackers shows $49 on some directories, and Grade.us shows $110 — all three are stale. The vendor's own page is the only price that counts.
• Gating your reviews. Asking only happy customers to post breaks Google's policies and, done at scale, the FTC's review rules. Ask everyone, then fix what the unhappy customers tell you.

How we chose

We checked each vendor's own pricing page on November 10, 2026 and recorded the starting price exactly as shown, including the annual-billing figure where the page lists one. Two prices come with a caveat: Birdeye publishes no prices at all — its pricing page is a lead form, which we opened on November 10, 2026, so the $299 Starter figure in this post comes from third-party reports and is labelled as such — and ReviewTrackers' $89 is listed on G2, not on the vendor's own page, which is quote-only. Ratings are G2 scores from fresh copies of each product's G2 page, crawled within the last few days and checked November 10, 2026; direct opens of G2 were rate-limited that day, so no rating was estimated or carried over from an older read. We ranked the tools by fit for the most common buyer — a single-location local business that wants more Google reviews — not by brand size. No vendor paid for a place in this list, and none of the links here are affiliate links.

What to do next

Start with the free plan or trial of your top pick and send requests to one real week of customers. Check that requests go out when a job closes or an order delivers, and that replies land in one inbox you can answer from your phone. If the requests work and the reviews start landing, commit to the annual billing where it saves money — GatherUp, BrightLocal and Grade.us all cut the price for paying yearly. Once your tools are in place, find out what's holding your rankings back.

Sources we checked (23)

• NiceJob pricing — get.nicejob.com/pricing (checked November 10, 2026)
• NiceJob LLM info page — Starter $95/month, Pro $135/month (updated November 2026)
• NiceJob on G2 — 4.8/5, 424 reviews (checked November 10, 2026)
• GatherUp pricing — gatherup.com/pricing (checked November 10, 2026)
• GatherUp on G2 — 4.5/5, 50 reviews (checked November 10, 2026)
• BrightLocal pricing — help.brightlocal.com cost article (checked November 10, 2026)
• BrightLocal on G2 — 4.6/5, 230 reviews (checked November 10, 2026)
• Trustpilot pricing — business.trustpilot.com/pricing (checked November 10, 2026)
• Trustpilot on G2 — 3.4/5, 263 reviews (checked November 10, 2026)
• Yotpo pricing — yotpo.com/pricing (checked November 10, 2026)
• Yotpo on G2 — 4.3/5, 265 reviews (checked November 10, 2026)
• Grade.us — grade.us (checked November 10, 2026)
• Grade.us on G2 — 4.6/5, 143 reviews (checked November 10, 2026)
• ReviewTrackers pricing on G2 — $89/location/month (checked November 10, 2026)
• ReviewTrackers on G2 — 4.6/5, 161 reviews (checked November 10, 2026)
• Reputation.com pricing — reputation.com/pricing (checked November 10, 2026)
• Reputation.com on G2 — 4.5/5, 2,469 reviews (checked November 10, 2026)
• Podium pricing — podium.com/pricing (checked November 10, 2026)
• Podium on G2 — 4.5/5, 2,155 reviews (checked November 10, 2026)
• Birdeye pricing — birdeye.com/pricing (checked November 10, 2026; lead form, no prices)
• Birdeye on G2 — 4.7/5, 4,264 reviews (checked November 10, 2026)
• Birdeye State of Online Reviews 2026 — Google share of reviews per location
• BrightLocal Local Consumer Review Survey 2026 — 83% asked left a review (via Spokk, October 2026)