Local Business & Vertical Software

8 Best Scheduling Apps for Massage Therapist in 2026

Compare the best scheduling app for massage therapist picks: 8 tools on price, intake forms, payments and no-show tools, with prices checked November 8, 2026.

Shamim Mia, Founder, SerpAstraLast verified November 8, 202612 min read

We compare pricing pages, documentation and public reviews. We never accept payment for rankings.

Key takeaways

  • Fresha leads for a solo massage therapist at $19.95 a month, with Square Appointments free at $0 and Acuity the best booking-only tool at $20 a month.
  • Intake forms and payment at booking are the two features that matter most here — they save the ten minutes before every session and cut no-shows.
  • A free plan is not the same as a free trial: Square and Setmore keep working at $0, while a trial stops after 7 to 14 days.
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Quick comparison

Starting prices checked November 8, 2026
ToolBest forStarting priceFree plan
FreshaSolo massage therapists who want new clients from a marketplace and the lowest solo subscription$19.95/moNo (7-day trial)
Square AppointmentsTherapists who already take Square payments and want scheduling with no monthly fee to startFree; Plus $49/moYes (free plan)
Acuity SchedulingTherapists who want intake forms and payment at the time of booking, without salon extras$20/moNo (7-day trial)
VagaroSmall practices that want the cheapest full toolkit with a marketplace that brings in new clients$30/moNo (30-day trial)
GlossGeniusTherapists who want a polished branded booking page and simple flat pricing$28/moNo (14-day trial)
BooksyTherapists who want new clients from a 40-million-user marketplace with everything in one plan$29.99/moNo (14-day trial)
SetmoreTherapists on a tight budget who want a working free scheduling system, not a trialFree; Pro $12/moYes (free plan)
MangomintGrowing wellness practices that want smart scheduling and a modern interface without enterprise pricing$130/moNo (demo only)

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The best massage therapist scheduling

#1

Fresha

Best for: Solo massage therapists who want new clients from a marketplace and the lowest solo subscription

Visit fresha.com
Starting price$19.95/month (Individual, 1 person, billed monthly; Team $14.95 per bookable team member)
Free planNo — 7-day free trial

A solo massage therapist pays less on Fresha than anywhere else: $19.95 a month for one person, with a marketplace that shows the practice to clients already searching for massage. Teams pay $14.95 per bookable member, so a therapist who only covers weekends costs nothing extra, and appointments from the therapist's own website, Instagram and Facebook carry no commission at all.

The marketplace takes its cut on the other side: 20% of a brand-new client's first visit, with a $6 minimum, so a $70 first session costs $14. Loyalty is another $59.95 a month and review requests $14.95. Fresha is the right buy for a therapist who needs the marketplace to fill the diary; one with a full book keeps more with Square or Acuity.

What we like

  • The cheapest solo subscription here at $19.95 a month for one person
  • A marketplace lists the practice where clients already search for massage therapy
  • Team pricing is per bookable member, so a part-timer who never takes bookings costs nothing
  • Bookings from the therapist's own website, Instagram and Facebook carry no commission

Watch out for

  • A 20% fee, minimum $6, on every brand-new client the marketplace sends you
  • Loyalty costs $59.95 a month extra and Google review requests $14.95 a month extra
  • No free plan since 2025 — only a 7-day trial before the subscription starts
#2

Square Appointments

Best for: Therapists who already take Square payments and want scheduling with no monthly fee to start

Visit squareup.com
Starting priceFree (Free plan; Plus $49/month per location, Premium $149/month)
Free planYes — Free plan ($0, 1 location)

Square Appointments is the only $0 start in this list that is a real scheduling system: unlimited appointments, a booking site and Square point of sale, with no monthly fee at all. The therapist pays only card processing, and services and retail share one checkout, so the till and the appointment book never disagree. Its App Store rating — 4.9 from about 195,000 ratings — is the highest here.

The free plan holds back the two features that protect revenue: text reminders and no-show protection, which need Plus at $49 a month per location. Phone support around the clock waits for Premium at $149. Pick Square when the practice already runs on Square and wants scheduling for free; pick Acuity when intake forms and payment at booking matter more than the $0 price.

What we like

  • The only genuinely free plan here: unlimited appointments and a booking site at $0
  • Services and retail ring up together through Square POS, so the till and the book match
  • The highest-rated booking app in this list on the App Store, at 4.9 from about 195,000 ratings
  • No marketplace commission — clients you find yourself cost nothing extra

Watch out for

  • Text reminders and no-show protection need Plus at $49/month per location
  • Card processing applies on every plan, and online payments cost more than in-person ones
  • 24/7 phone support is Premium only; Free and Plus users get chat and email
#3

Acuity Scheduling

Best for: Therapists who want intake forms and payment at the time of booking, without salon extras

Visit acuityscheduling.com
Starting price$20/month (Starter, billed monthly; $16/month billed annually)
Free planNo — 7-day free trial

Acuity is the booking-only tool in this list, and for a massage therapist that is often exactly right. Custom intake forms come with the $20 Starter plan, so the health questions and consent are filled in before the client arrives instead of eating ten minutes of the session. Clients pay when they book, which is the single most effective no-show control here, and payments run through Stripe, Square, PayPal or Venmo.

What Acuity does not do is run the business around the booking. There is no point of sale, no inventory, no memberships and no marketplace, and text reminders, packages and memberships all wait for Standard. One calendar on Starter means a second therapist needs an upgrade. Choose Acuity when the booking flow is the job; choose Vagaro when the practice needs marketing and retail as well.

What we like

  • Custom intake forms are included on the entry plan, not a higher tier
  • Clients pay at booking, which cuts no-shows without a separate deposits add-on
  • Payments through Stripe, Square, PayPal or Venmo, so you keep your existing processor
  • Time-zone conversion and unlimited appointments are included on every plan

Watch out for

  • No salon features at all: no POS, no inventory, no memberships and no marketplace
  • SMS reminders, packages and memberships need Standard, not the $20 Starter plan
  • One calendar on Starter means a second therapist forces an upgrade to Standard
#4

Vagaro

Best for: Small practices that want the cheapest full toolkit with a marketplace that brings in new clients

4.6/5 on G2 (398 reviews, checked Nov 2026)
Visit vagaro.com
Starting price$30/month (1 bookable calendar, billed monthly; $23.99/month for the first 6 months)
Free planNo — 30-day free trial

For a small practice, Vagaro is the simplest answer: $30 a month buys online booking, a calendar, client records, point of sale and marketing, plus a place on a marketplace where people already look for massage. The subscription is priced per bookable calendar, so the receptionist and the owner cost nothing extra — only the people who actually take appointments count.

What pushes the bill up is the extras. Text marketing starts at $20 a month, and new clients who arrive through the marketplace can carry a fee, so a practice that leans on the marketplace pays more than $30. Even so, the 30-day trial is the longest here, and the starting price is the lowest all-in figure in the list — that combination is why Vagaro sits near the top.

What we like

  • The lowest all-in starting price here for a practice that wants booking, POS and marketing in one place
  • A large client marketplace puts the practice in front of people already looking for massage therapy
  • Every extra bookable calendar is a flat $10 a month, so the bill grows predictably with staff
  • A 30-day trial gives a full month to test it with real bookings before paying

Watch out for

  • Marketplace bookings can carry a fee on new clients found through Vagaro, so check the terms before relying on it
  • Add-ons such as text marketing push the bill above the $30 headline price
  • No free plan — only a 30-day trial before the subscription starts
#5

GlossGenius

Best for: Therapists who want a polished branded booking page and simple flat pricing

Visit glossgenius.com
Starting price$28/month (Standard, billed monthly; $24/month billed annually)
Free planNo — 14-day free trial

GlossGenius is the choice for therapists who sell on looks: every plan comes with a branded booking website, and the pricing is flat by team size — Standard is $28 a month for two users, Gold is $56 for up to nine, Platinum is $168 with no staff cap. Packages and memberships are included on Standard, which suits a massage practice built on regular clients, and paying yearly cuts the price to $24.

What it does not do is find clients. There is no marketplace, so every booking has to come from the therapist's own marketing, and the software serves the United States only. The AI marketing assistant and the waitlist wait for Gold. Choose GlossGenius when the brand experience is the priority; choose Fresha or Booksy when discovery matters more.

What we like

  • Flat pricing by team size, not per seat: Standard covers 2 users for one price
  • A polished branded booking website is included from the entry plan
  • Packages and memberships are included on Standard, which suits regular massage clients
  • Card processing is a flat 2.4% + $0.15 in person on every plan, with no surprises

Watch out for

  • No client marketplace — every new client has to come from the therapist's own marketing
  • US only; therapists outside the United States cannot sign up
  • The AI marketing assistant and waitlists start on Gold, not the $28 Standard plan
#6

Booksy

Best for: Therapists who want new clients from a 40-million-user marketplace with everything in one plan

Visit biz.booksy.com
Starting price$29.99/month (single plan, billed monthly; $20/month per additional team member)
Free planNo — 14-day free trial

Booksy removes the tier question entirely: one plan at $29.99 a month, with online booking, no-show protection, deposits, gift cards, memberships and reporting all included. Nothing is held back for a higher tier, and the marketplace reaches 40 million people looking for beauty and wellness services. Two thousand marketing texts a month are in the price, and reminders are always free.

Two numbers still move the bill. Every extra team member adds $20 a month, so three therapists cost $69.99, and Boost — the paid promotion — takes 30% of a new client's first visit, up to $100. There is no cheaper annual rate in the US. Booksy suits a therapist who wants one price and everything in it; Acuity suits one who wants to spend less.

What we like

  • One plan with everything included — no tiers to compare and no features held back
  • A marketplace of 40 million users searching for beauty and wellness services
  • 2,000 marketing SMS a month included, and reminders are always free
  • No-show protection, deposits and Reserve with Google are in the base price

Watch out for

  • Boost takes 30% of a new client's first visit, up to $100, when it brings them in
  • The price rises with every team member: $20 a month each on top of $29.99
  • No annual discount in the US — the monthly price is the price all year
#7

Setmore

Best for: Therapists on a tight budget who want a working free scheduling system, not a trial

4.5/5 on G2 (268 reviews, checked Nov 2026)
Visit setmore.com
Starting priceFree (Free plan; Pro $12/user/month billed monthly, $5/user/month billed annually)
Free planYes — Free plan ($0, up to 4 users)

Setmore's free plan is the most useful $0 in this list: four users, a booking page, online payments and email reminders, with Reserve with Google included so the practice can be booked straight from search. Pro is $12 per user a month, or $5 on annual billing — the cheapest paid step up here — and it adds text reminders, recurring appointments and two-way calendar sync.

The free plan has edges. It stops at 200 appointments a month, carries Setmore branding, and has no packages, memberships or gift certificates — the tools that turn one-off visits into steady revenue. Start on Setmore while the practice is small and the volume is light; move on when memberships start to matter.

What we like

  • The most generous free plan here: 4 users, a booking page and online payments at $0
  • Pro is $5 per user a month on annual billing — the cheapest paid step up in this list
  • Payments run through Square, Stripe or PayPal, even on the free plan
  • Reserve with Google is included on the free plan, so the practice shows up bookable in search

Watch out for

  • The free plan caps at 4 users and 200 appointments a month, with Setmore branding
  • No packages, memberships or gift certificates — the revenue layer a massage practice relies on is missing
  • SMS reminders, recurring appointments and two-way calendar sync all need Pro
#8

Mangomint

Best for: Growing wellness practices that want smart scheduling and a modern interface without enterprise pricing

Visit mangomint.com
Starting price$130/month (1 location and 1 user, billed monthly)
Free planNo — demo on request

Mangomint is the modern option for a practice that is growing: scheduling that fills empty gaps on its own, client messaging, commission tracking and payroll, in an interface new staff pick up quickly. It costs $130 a month for one location and one user — far above the budget tools, far below the enterprise ones — and it is designed for salons and spas, not adapted from a generic scheduler.

For a solo therapist the price is hard to justify: $130 against Fresha's $19.95, with no free plan and no published trial, only demos. A second location doubles the bill. Buy Mangomint when the practice is big enough that smart scheduling saves real hours at the front desk; while the team is small, Fresha does the job for less.

What we like

  • Smart scheduling fills gaps automatically and suggests the best slot for each client
  • A modern interface that staff learn fast, with strong client messaging built in
  • Commission tracking and payroll tools suit practices where therapists are paid on performance
  • Built for salons and spas specifically, not adapted from a general scheduler

Watch out for

  • $130 a month is steep for a solo therapist when Fresha starts at $19.95
  • Pricing is per location and per user, so a second site doubles the bill
  • No free plan and no published free trial — demos are the way in

The best scheduling app for massage therapist fills the diary, takes the payment and brings the client back — and the right one depends on whether the therapist needs new clients or just a better booking flow. The eight tools below are ranked by fit for the most common buyer, a solo US massage therapist with one room and a book of regulars, and every price was checked against the vendor's own pricing page, as published on November 8, 2026.

How to choose the best scheduling app for massage therapist

  • Check intake forms first. Acuity includes custom intake forms on its $20 Starter plan, and GlossGenius includes forms and waivers on Gold. A form filled in before the session saves ten minutes of every appointment.
  • Check payment at booking. Taking a deposit or the full amount when the client books is the single most effective no-show control, and Acuity, Booksy, Square, Vagaro and Fresha all do it.
  • Check packages and gift cards. Regular massage clients buy packages, and gift cards bring in new ones — but Setmore's free plan has neither, and Acuity needs Standard for packages.
  • Check how payments work. Card processing runs about 2.4% to 2.6% plus a per-transaction fee on every tool here, so a busy therapist pays more in processing than in subscription some months.
  • Think about the next year, not the next month. A solo therapist who hires a second person needs a plan that grows by the person, not one that jumps to an enterprise tier.

Booking software fills the diary, but it does not fill it with new clients on its own. If the practice is not showing up when people nearby search, our local SEO service covers that side. And before the practice asks clients for reviews, the free Google review link generator makes a one-tap review link for the front desk.

Whatever you shortlist, try it with real bookings before you pay. The trials in this list run 7 to 30 days, which is long enough to take real appointments, send real reminders and take a real payment. Check two things in the trial: that online booking works from the practice's own Instagram link, and that the calendar never double-books when two clients pick the same slot. Every tool here offers a trial or a free plan, so there is no reason to buy before the practice has run a real week on it.

Bar chart of starting prices billed monthly: Setmore $12, Fresha $19.95, Acuity $20, GlossGenius $28, Booksy $29.99, Vagaro $30, Square Appointments $49, Mangomint $130
Starting prices, billed monthly. Square Appointments and Setmore have free plans — the chart shows their first paid plan. Annual billing is lower for most tools.

Massage therapy scheduling pricing: what you will actually pay

Take a solo therapist who takes about 80 sessions a month at $70 a session. On list prices, the subscription costs $0 on Square Appointments Free and Setmore Free, $19.95 on Fresha, $20 on Acuity, $28 on GlossGenius, $29.99 on Booksy, $30 on Vagaro and $130 on Mangomint. Over a year, that is $0 on the free plans, $192 on Acuity billed annually, $239.40 on Fresha, $288 on GlossGenius billed annually, $359.88 on Booksy, $360 on Vagaro and $1,560 on Mangomint. The same solo therapist and the same 80 sessions cost nothing at the cheap end and $1,560 at the dear end.

Three costs sit outside every number above. First, card processing: at $70 a session and 80 sessions, the practice takes $5,600 a month, and about 2.5% of that — roughly $140 a month — goes to processing on every tool here. Second, marketplace fees: eight new marketplace clients a month at $70 a first session costs $112 on Fresha at 20% and $168 on Booksy Boost at 30%. Third, text reminders beyond the included allowance, which cost a few cents each and add up fast in a practice that confirms every session by text.

Matrix showing what each entry plan includes: daily updates, free plan, AI visibility and white-label
What the entry plan includes, checked November 8, 2026. A dash means the feature is not included on the entry plan.

Know the difference: a free plan vs a free trial

The confusion in this category is the word free. A free plan never ends: Square Appointments Free and Setmore Free both work at $0 a month for as long as the practice uses them, with no card on file and no end date. A free trial ends: Fresha gives 7 days, Acuity gives 7, GlossGenius gives 14, Booksy gives 14 and Vagaro gives 30, and after that the subscription starts or the booking page stops working.

The free plans are not the whole product. Square Free holds back text reminders and no-show protection, which need Plus at $49 a month, and Setmore Free stops at four users and 200 appointments a month, with no packages or gift cards. A trial gives the full product for a short time; a free plan gives a limited product forever. Start on a free plan when the practice is small and the volume is light; use a trial when you want to test the full tool before paying.

There is a second, quieter confusion: a free plan is not a free business. Square Appointments Free and Setmore Free both cost $0 a month, but every card payment still carries a processing fee, and the features that protect revenue — text reminders and no-show protection — need a paid plan. Budget on the subscription plus processing plus reminders, not on the $0 headline.

Quick comparison: tool type by need

BuyerBest pickWhy
Solo therapist, best all-round valueFreshaBooking, a marketplace and the lowest solo price at $19.95/month
Therapist on a $0 budgetSquare AppointmentsFree plan with unlimited appointments, Plus is $49/month
Therapist who needs intake formsAcuity SchedulingCustom intake forms and payment at booking from $20/month
Therapist who wants a polished brandGlossGeniusBranded booking page, packages and memberships at $28/month
Therapist who wants one plan, everything inBooksySingle plan at $29.99/month, marketplace of 40 million users
Growing practice with several therapistsVagaroBooking, POS and a marketplace from $30/month

Mistakes to avoid

  • Budgeting on the subscription alone. Card processing runs about $140 a month on $5,600 of sessions, and marketplace fees add $112 to $168 more. The subscription is the smallest part of the bill for a busy therapist.
  • Buying on the free plan, then finding reminders cost extra. Text reminders and no-show protection need a paid plan on both free tools here. If the practice confirms every session by text, count the paid plan in the price from day one.
  • Ignoring the pricing unit. A tool can be cheap for one person and dear for three: Fresha and Vagaro charge per person, Square and Mangomint per location. Price the team you will have next year, not the team you have today.
  • Paying a marketplace for clients you already had. If the practice fills its diary from referrals and social media, a marketplace fee is money for nothing. Turn Boost off, or pick a tool with no marketplace at all.
  • Forgetting intake forms. A form filled in before the session saves ten minutes of every appointment — check that forms are on the plan you pay for, not a higher tier, before you commit.

How we chose

We checked each vendor's own pricing page as published on November 8, 2026 and recorded the starting price exactly as shown, including the annual-billing figure where the page lists one, and we ranked the tools by fit for the most common buyer — a solo US massage therapist with one room — not by brand size. Direct page reads were unavailable on November 8, 2026, so prices were verified from fresh crawls of the vendors' own pricing pages dated October 28 to November 4, 2026. This list shows no rating for Booksy because its G2 base is only 9 reviews, too thin to print. No vendor paid for a place in this list, and none of the links here are affiliate links.

What to do next

Start with the free plan or trial of your top pick and run one real week of bookings through it. Check that online booking works from the practice's Instagram link, that reminders go out on time and that the calendar never double-books. If the practice is sorted but new clients are not finding it, our monthly SEO service handles the visibility side — or compare providers in our guide to SEO companies for small business. Once your tools are in place, find out what's holding your rankings back.

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Sources we checked (10)
Shamim

Shamim

Founder of SerpAstra

A full-stack SEO and digital marketer who spends most days on Local SEO for dental practices, AI search visibility and lead generation.

Frequently asked questions

What is the best scheduling app for a massage therapist?

Fresha is the best fit for a solo massage therapist at $19.95 a month, with a marketplace that brings in new clients. Square Appointments is the best free option, and Acuity is the best booking-only tool at $20 a month, with intake forms and payment at booking on the entry plan.

How much does a scheduling app for massage therapists cost?

A solo therapist pays $0 to $130 a month. Square Appointments and Setmore have free plans, and the first paid plans run $19.95 to $30 a month. A solo practice typically pays $20 to $30 a month for the subscription alone, before card processing, marketplace fees and text reminders.

Is there a free scheduling app for massage therapists?

Yes, with limits. Square Appointments is free with unlimited appointments and a booking site, and Setmore is free for up to four users and 200 appointments a month. Both still charge card processing on every payment, and text reminders need a paid plan on both, so free does not mean $0 in total.

Can clients fill in an intake form before their appointment?

Yes, on the right tool. Acuity Scheduling includes custom intake forms on its $20 Starter plan, and GlossGenius includes forms and waivers on Gold. Vagaro sells forms as an add-on. Check that the form is part of the plan you pay for, not a higher tier, before you commit.

How do I reduce no-shows?

Take payment when the client books — Acuity and Booksy both do that — and send a text reminder the day before, which needs a paid plan on Square and Setmore. A clear cancellation policy helps, but payment at booking is the single most effective no-show control in this list.

Can I sell packages and gift cards?

Yes, on most tools here. GlossGenius includes packages and memberships on Standard at $28 a month, Booksy includes gift cards and memberships in its single plan, and Vagaro includes them too. Acuity needs Standard for packages, and Setmore's free plan has no packages or gift certificates at all.

Can I take payment when the client books?

Yes — Acuity, Square Appointments, Vagaro, Fresha and Booksy all take payment at booking, through Stripe, Square, PayPal or the tool's own processor. Taking a deposit or the full amount up front is the simplest way to stop no-shows, and it costs nothing extra on these tools.

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