8 Best SEO Automation Tools in 2026 (Free and Paid, Compared)
8 best SEO automation tools compared on price, automation depth and free plans, with every price checked on the vendor's own pricing page, November 1, 2026.
Shamim Mia, Founder, SerpAstraLast verified November 1, 202615 min readWe compare pricing pages, documentation and public reviews. We never accept payment for rankings.
Key takeaways
- Semrush is the short-list pick for most buyers: scheduled audits, daily rank tracking and AI visibility from $117.33/month billed annually.
- SE Ranking is the value pick at $103.20/month billed annually, and Ahrefs Starter is the cheapest way in at $29/month.
- The single most important buying factor is what the tool automates without you: scheduled audits, alerts and reports matter more than the length of the feature list.
- Every price below was checked on the vendor's own pricing page on November 1, 2026. Ratings are G2, except Surfer and Screaming Frog (Capterra).
On this page
Quick comparison
| Tool | Best for | Starting price | Free plan |
|---|---|---|---|
| Semrush | Small teams and agencies that want scheduled audits, daily rank tracking, alerts and AI visibility in one subscription | $117.33/mo (annual) | Yes (10 keywords) |
| SE Ranking | Small agencies and in-house teams that want the full SEO workflow automated for about $103/month | $103.20/mo (annual) | No (14-day trial) |
| Ahrefs | In-house SEOs and agencies already paying for Ahrefs who want alerts and scheduled audits on top of the research data | $29/mo | Yes (free account) |
| Surfer | Content teams that want briefs, optimization scores and AI visibility tracking to run themselves | $49/mo (annual) | No (7-day trial) |
| Zapier | Solo SEOs and small teams that want to connect their SEO tools to Slack, Sheets and email without writing code | $19.99/mo | Yes (100 tasks) |
| AgencyAnalytics | Agencies that want client dashboards and scheduled white-label reports to send themselves | $20/mo per client (annual) | No (14-day trial) |
| Screaming Frog | Technical SEOs and agencies that want deep scheduled crawls of large sites for a flat yearly fee | £199/yr | Yes (500 URLs) |
| Pitchbox | Agencies and large in-house teams running outreach at volume who want the whole sequence to run itself | $210/mo (annual) | No (demo trial) |
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Request a listingThe best seo automation tools
Semrush
Best for: Small teams and agencies that want scheduled audits, daily rank tracking, alerts and AI visibility in one subscription
Semrush is the broadest automation suite in this list because the entry SEO plan already schedules the two jobs teams forget: Site Audit runs on a timetable you set, and Position Tracking checks 500 keywords daily and alerts you when a page moves. AI visibility tracking is included too, with sentiment monitoring and AI visibility reports across ChatGPT, Perplexity, Gemini and Google AI Overviews.
The catch is price and paid extras. Entry starts at $139.95 a month billed monthly, extra users start at $45 a month, and white-label reports are paid add-ons rather than included. Buy Semrush when you want one subscription to automate audits, tracking, alerts and AI visibility; buy SE Ranking when the same jobs at a lower price matter more.
What we like
- Position Tracking checks 500 keywords daily with alerts, and Site Audit runs on a schedule you set — the two most-repeated manual jobs, automated
- AI visibility tracking is included on the entry SEO plan, with sentiment monitoring and AI visibility reports across ChatGPT, Perplexity, Gemini and Google AI Overviews
- A 27-billion-plus keyword database and a deep backlink index sit behind the automation, plus an MCP server so AI assistants can pull the data
Watch out for
- Highest entry price among the suites here, and extra users start at $45/month with white-label reports as paid add-ons
- The free account caps at 10 tracked keywords and 10 reports a day, so meaningful tracking requires a paid plan
SE Ranking
Best for: Small agencies and in-house teams that want the full SEO workflow automated for about $103/month
SE Ranking is the value pick in this list because the entry Core plan does not feel like an entry plan: 2,000 keywords tracked daily, 10 projects, a 250,000-page site audit allowance and AI visibility tracking across five engines. For a small agency or an in-house team, that is the whole SEO workflow in one subscription, and the per-keyword cost is the lowest of any tool here.
The trade-off is polish. Reviewers like the depth but some report small accuracy differences against the bigger suites, and the interface takes a few days to learn. If you want the cheapest route to daily tracking, scheduled audits and AI visibility at scale, start here; if you need the largest backlink index, look at Semrush or Ahrefs instead.
What we like
- 2,000 keywords tracked daily on Core, with scheduled site audits, automated report scheduling and AI visibility across five engines
- The lowest cost per daily-tracked keyword here — $103.20/month billed annually for the full suite
- Content marketing tools and an MCP server are included, so briefs and audits can feed straight into AI workflows
Watch out for
- Some G2 reviewers report occasional minor discrepancies in rank-tracking accuracy and search-volume estimates versus larger competitors
- Reviewers note the interface can feel less intuitive, and complex reports take getting used to
Ahrefs
Best for: In-house SEOs and agencies already paying for Ahrefs who want alerts and scheduled audits on top of the research data
Ahrefs is the cheapest way into this list at $29 a month, and the automation is quieter than the suites: always-on site audit watches for new issues, weekly email reports land without prompting, and Rank Tracker follows 50 keywords. What you are really buying is the research behind the positions — the backlink index and the 110-billion-keyword database.
The weekly default is the honest limitation. If you need to see a ranking move the day after a change, you will pay extra for the Project Boost add-on, and the metered credits on Starter ration how much research you can do. For teams already paying for Ahrefs, the automation is an easy yes; as a first automation buy on its own, the cheaper suites update daily for not much more.
What we like
- Always-on site audit and weekly email alerts flag new issues without you opening the dashboard
- Rank Tracker and Site Audit sit on one of the largest backlink indexes and a 110-billion-keyword database, so tracking comes with deep research data
- API and MCP access from Lite up, so crawl and rank data can feed automated reports and AI assistants
Watch out for
- Rank Tracker updates weekly by default on every plan — daily updates need the paid Project Boost add-on
- No free trial, and metered report credits on Starter and Lite cap how much research you can do each month
Surfer
Best for: Content teams that want briefs, optimization scores and AI visibility tracking to run themselves
Surfer automates the content half of SEO, which the suites in this list only partly cover. The Content Editor scores each draft live against the pages already ranking, so writers optimize while they write instead of fixing a finished article. Content Audit then re-checks published pages on a schedule, and the Topical Map turns a subject into a planned set of briefs.
The Discovery plan is the honest entry point, not the full product. It has no AI prompt tracking — that starts on Standard at $119 a month billed monthly — and documents are capped at 120 a year. Buy Surfer when content is the bottleneck; buy a suite when tracking, audits and reporting are the bottleneck.
What we like
- Content Editor scores every draft live against the pages already ranking, so optimization happens while you write
- Content Audit re-checks published pages on a schedule and flags drops, cannibalization and missing topics
- Topical Map and one-click optimization turn a content plan into briefs without manual keyword mapping
Watch out for
- No AI prompt tracking on Discovery — AI visibility starts on Standard at $119/month billed monthly
- Documents are capped at 120 a year on Discovery, and the AI Humanizer and internal-linking tools sit on higher plans
Zapier
Best for: Solo SEOs and small teams that want to connect their SEO tools to Slack, Sheets and email without writing code
Zapier is the glue of this list rather than an SEO tool: it connects the tools you already pay for into workflows that run themselves. A new backlink found by Ahrefs can post to Slack, a weekly Semrush report can land in a client inbox, and a form submission can start a content brief in Sheets. The free plan covers 100 tasks a month, and Copilot builds a first workflow from a plain-language description.
The pricing model needs attention. Every action step counts as a task, so a five-step Zap that fires 500 times a month uses 2,500 tasks, and the price rises with the task tier you pick. Zapier rebuilt its plans in 2026 — the old Starter plan is gone, and Professional now starts from $19.99 a month. Count your monthly tasks before you count the price.
What we like
- 9,000+ app integrations — the largest library here — with ready-made templates for rank alerts, report delivery and content workflows
- Copilot builds a workflow from a plain-language description, and Tables and Forms store, format and route SEO data without a second tool
- Zaps run the moment a trigger fires, so a ranking drop or a new backlink can reach Slack or email in minutes
Watch out for
- Task-based pricing: every action step in a workflow counts, so a busy Zap can burn through the monthly allowance fast
- Multi-step Zaps and premium apps need a paid plan, and the per-task cost climbs steeply at high volume
AgencyAnalytics
Best for: Agencies that want client dashboards and scheduled white-label reports to send themselves
AgencyAnalytics automates the part of SEO work clients actually see: the report. One Core plan covers every client at $20 per client a month billed annually, with scheduled white-label reports, live dashboards, a custom domain and unlimited staff and client users. Ninety-plus integrations pull SEO, PPC, social and analytics data into a single report, so nobody rebuilds a spreadsheet at month end.
The honest limit is scope. Core buys reporting, not tracking — Rank Tracker is a paid add-on at $41.67 a month per 500 keywords, and the AI Tracker costs extra too. Per-client pricing also means the bill grows with the roster: 25 clients cost $500 a month, and larger agencies need a custom quote. Buy it to automate reporting; pair it with a tracker for the data.
What we like
- Scheduled white-label reports and live client dashboards go out on their own, with unlimited staff and client users on every plan
- 90+ integrations pull SEO, PPC, social and analytics data into one report, with custom metrics and a custom domain included
- AI Tracker add-on monitors brand visibility across AI engines from $20.83/month per 250 credits
Watch out for
- Rank Tracker is a paid add-on ($41.67/month per 500 keywords), not part of Core — the headline price buys reporting, not tracking
- Per-client pricing means a 25-client roster costs $500 a month on annual billing, and larger rosters need a custom quote
Screaming Frog
Best for: Technical SEOs and agencies that want deep scheduled crawls of large sites for a flat yearly fee
Screaming Frog is the technical pick in this list and the cheapest professional tool here: one licence costs £199 a year, with no per-seat pricing and no monthly bill. It crawls a site the way a search engine does, finding broken links, redirect chains, duplicate content, missing metadata and JavaScript rendering problems — more than 300 issue types in a single crawl. The free version covers 500 URLs.
The automation is real but hands-on: scheduled crawls and command-line scripting run audits on a timetable and feed results into a pipeline, yet everything runs on your machine, and large sites need plenty of memory. There is no rank tracking and no client reporting portal. Buy it when technical audits are the job; buy a suite when you need tracking and reports too.
What we like
- Crawl scheduling and command-line scripting run audits on a timetable and feed the results into automated pipelines
- Finds 300+ issue types — broken links, redirects, duplicates, missing metadata, JavaScript rendering problems — in one crawl
- Google Analytics, Search Console and PageSpeed Insights integrations put traffic and speed data beside every URL
Watch out for
- Desktop software, not cloud — crawls run on your machine, and large sites need plenty of memory
- No rank tracking, keyword research or reporting portal; it finds issues but does not explain how to fix them
Pitchbox
Best for: Agencies and large in-house teams running outreach at volume who want the whole sequence to run itself
Pitchbox automates the most manual part of off-page SEO: outreach. Prospecting pulls live Ahrefs, Semrush, Moz and Majestic metrics into every opportunity, the email finder locates contacts, and multi-step sequences with conditional follow-ups send themselves. Link monitoring then tracks every placement and flags lost links, and white-label client reports are included from the Pro plan.
The price is the honest barrier. Pro costs $300 a month billed monthly or $210 billed annually, and every plan requires a one-year commitment — the year-one floor is $2,520 even if you stop using it. Pro also caps at 2 users and 2,000 outreach emails a month. Buy Pitchbox when outreach runs at agency volume; smaller teams get further with BuzzStream or a suite's built-in outreach tools.
What we like
- Automated multi-step sequences with conditional follow-ups, plus an AI Campaign Assistant and AI personalization
- Prospecting pulls live Ahrefs, Semrush, Moz and Majestic metrics into every opportunity, with an email finder built in
- Link monitoring tracks every placement and flags lost links, and white-label client reports are included from Pro
Watch out for
- Every plan requires a one-year commitment, so the year-one floor is $2,520 on annual billing even if you stop using it
- Pro caps at 2 users and 2,000 outreach emails a month — growing teams outgrow the entry plan fast
What the best seo automation tools actually do
The best seo automation tools take the repetitive half of SEO — checking positions, re-running audits, sending reports, chasing follow-ups — and run it on a schedule instead of on your calendar. You set the rules once: which keywords to track, how often to audit, who gets the report. The tool then does the checking, flags what changed, and only asks for your attention when something needs a decision.
That matters because the manual version of this work scales badly. A team tracking 500 keywords by hand, re-auditing a site every month and building client reports from spreadsheets will spend most of its week on maintenance and very little on the work that moves rankings. Automation flips that ratio: the machine does the checking, and the person does the fixing, the writing and the strategy.
One number shows the scale of the data behind these tools: Semrush says its keyword database holds more than 27 billion keywords. That database is what its Position Tracking and audit automation draw on, and it is why the suites cost more than the specialists — you are paying for the research index as well as the scheduled work.
Automation has a boundary worth stating up front. These tools run checks, send reports and fire follow-ups, but none of them decides what to fix first, writes a genuinely good article or judges whether a link is worth pursuing. The honest promise of this category is narrower than the marketing: it removes repetitive work so the hours go to judgment, not to maintenance. Every tool below is judged on that promise — what it runs without you, and what it still needs you for.
All-in-one suites first
Three tools in this list — Semrush, SE Ranking and Ahrefs — automate the whole SEO workflow in one subscription: scheduled audits, daily or weekly rank tracking, alerts when something changes, and scheduled reports. They are the right starting point for most buyers, because one subscription replaces three or four separate tools, and the automation covers the jobs every site needs regardless of niche.
Semrush is the deepest of the three, SE Ranking is the cheapest per keyword, and Ahrefs is the cheapest way in. The differences that matter are update speed — Semrush and SE Ranking update daily, Ahrefs Starter updates weekly — and what counts as a unit: keywords for the suites, tasks for Zapier, clients for AgencyAnalytics, emails for Pitchbox. Compare the unit before you compare the price.
A worked example shows why the unit matters. A five-person agency tracking 500 keywords, auditing 10 sites monthly and reporting to 10 clients could pay Semrush $117.33 a month billed annually and cover all three jobs. The same jobs split across specialists — SE Ranking for tracking, Surfer for content and AgencyAnalytics for reporting — would run about $103.20 plus $49 plus $200 a month for 10 clients. The suite wins on price until one job outgrows it; then the specialist earns its place.
If AI search is part of your brief, the suites are also the easiest route in: Semrush and SE Ranking include AI visibility tracking on their entry plans, and Ahrefs tracks AI prompts from Starter. Our AI search optimization service is built around exactly that data, and our guide to the best AI SEO tools compares the AI side in more depth.
Content automation
Content is the half of SEO the suites automate least, and it is where Surfer earns its place. Its Content Editor scores a draft live against the pages already ranking, so the writer optimizes while writing instead of handing a finished article to an SEO for fixes. Content Audit then re-checks published pages on a schedule, flagging ranking drops, cannibalization and topics the site has not covered yet.
The catch is that Surfer is a content tool, not a suite: it does not track rankings the way Semrush or SE Ranking do, and AI prompt tracking only starts on the Standard plan. For a team that publishes several articles a week, that trade is worth it — the briefs, the scores and the audits run themselves. For a team that publishes rarely, the suite's built-in content tools are enough, and Surfer is a luxury.
The other thing to check is the document cap. Discovery allows 120 documents a year, which covers two articles a week with room to spare, but a team publishing daily will hit the ceiling by spring and need Standard. Count your publishing pace before you count the price.
Workflow glue and reporting
Two tools in this list automate the gaps between the others. Zapier connects your SEO tools to everything else — Slack, Sheets, Gmail, your CRM — so a ranking drop, a new backlink or a completed audit can trigger a message, a row in a sheet or a client email without anyone opening a dashboard. AgencyAnalytics does the opposite job in the same spirit: it pulls data from 90-plus integrations into scheduled white-label reports and live client dashboards, so the monthly report sends itself.
Neither tool does SEO on its own, and that is the point. Zapier is worth its price the moment a workflow you built saves an hour a week, and AgencyAnalytics is worth its per-client price the moment a client stops asking where the report is. Together they are the cheapest way to make a suite feel like a team.
Technical crawls and outreach
The last two tools automate the two most manual jobs left: deep technical audits and outreach. Screaming Frog crawls a site the way a search engine does and finds the broken links, redirect chains and duplicate content that a cloud audit can miss, on a schedule you set, for a flat £199 a year. Pitchbox runs the outreach sequence — prospecting with live SEO metrics, personalized multi-step follow-ups, and link monitoring — that would otherwise take a full-time hire to manage.
Both are specialists, and both are honest about it. Screaming Frog finds problems but does not fix them or report them to clients. Pitchbox sends the emails but does not decide which sites are worth pursuing. Buy them when their one job is your bottleneck; otherwise the suites cover enough of both to get by.
The cheapest useful stack in this list pairs one specialist with one suite: Screaming Frog at £199 a year for the deep crawl, plus SE Ranking at $103.20 a month for tracking, audits and reports. That combination runs about $125 a month — roughly the price of Semrush alone — and covers the two jobs a growing agency repeats most: finding technical problems and proving progress to clients.
Quick comparison: tool type by need
| Buyer | Best pick | Why |
|---|---|---|
| Small team, one subscription | Semrush | Scheduled audits, daily tracking, alerts and AI visibility from $117.33/month |
| Best value per keyword | SE Ranking | 2,000 keywords a day plus a full suite from $103.20/month |
| Cheapest way in | Ahrefs | $29/month Starter with alerts and audits on a huge research database |
| Content team publishing weekly | Surfer | Live content scores and scheduled audits from $49/month |
| Connecting tools together | Zapier | 9,000+ integrations from $19.99/month, free plan included |
| Agency reporting | AgencyAnalytics | Scheduled white-label reports from $20 per client a month |
| Deep technical audits | Screaming Frog | Unlimited scheduled crawls for a flat £199 a year |
| Outreach at volume | Pitchbox | Automated sequences and link monitoring from $210/month |
How to choose: a short decision path
- List the jobs you repeat every week. Audits, rank checks, reports, follow-ups, content briefs — the tool that automates your most-repeated job is the one to buy first.
- Check what counts as a unit. Keywords, tasks, clients and emails all scale differently. A $19.99 Zapier plan is cheap until a five-step Zap fires 500 times; a $20 AgencyAnalytics plan is cheap until the client list doubles.
- Pick your update speed. Daily if your rankings move fast or you report to clients weekly; weekly is fine for stable sites. Ahrefs Starter updates weekly on its entry plan.
- Decide suite or specialist. If you need tracking, audits and reporting, buy a suite. If one job is the bottleneck — content, outreach, crawls, reporting — buy the specialist for that job and keep the suite you have.
- Try before you pay. Every tool in this list has a free plan or a free trial. Run your real workflow for a week and compare the output against Search Console before committing.
Before you publish new pages for the keywords you track, run your titles through the free SERP snippet preview tool — it shows exactly how the title and description will look in Google.
Mistakes to avoid
- Buying the suite when you only need one job automated. A $49 Surfer plan or a $25 AgencyAnalytics client beats a $129 suite you only use for one workflow.
- Ignoring what counts as a unit. Some tools charge per keyword, others per task, per client or per email. Tracking one keyword in five cities, or running one Zap 500 times, can cost several units.
- Comparing monthly prices without checking billing. The annual price is usually 15–20% lower, and a few tools have no annual option at all — Ahrefs Starter is monthly-only.
- Trusting a directory price. G2 still shows Pitchbox Pro from $165 and several directories still show Semrush at $139.95; the live pricing pages say $300 and $139. Always check the vendor's own page.
- Forgetting the commitment. Pitchbox requires a one-year commitment on every plan, and annual plans elsewhere lock you in for a year too. Check the term before the price.
How we chose
We checked each vendor's own pricing page on November 1, 2026 and recorded the starting price exactly as shown, including the annual-billing figure where the page lists one. Three prices need a note: Semrush's entry SEO plan is now $139 a month billed monthly, not the $139.95 shown in directories; Zapier retired its Starter plan in 2026, so Professional from $19.99 a month is the entry point and the price rises with the task tier; Screaming Frog is priced in pounds at £199 a year, and the $259 figure in directories is the dollar equivalent. Ratings come from G2, except Surfer and Screaming Frog, where G2 either lists a different product or has no reviews — so we used their Capterra ratings instead. We ranked the tools by fit for the most common buyer — a small team or agency that wants repetitive SEO work to run itself — not by brand size. No vendor paid for a place in this list, and none of the links here are affiliate links.
What to do next
Start with the decision path above: list the jobs you repeat, check what counts as a unit, and decide suite or specialist. Then take the free plan or trial of your top pick and run your real workflow for a week. If the audits arrive on schedule, the alerts make sense and the reports read well to a client, you have your tool. If you'd rather have this set up and read for you, request a free SEO + AI visibility audit and get a ranked fix list in 2 business days.
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Get a free SEO + AI visibility audit→Sources we checked (17)
- Semrush pricing — semrush.com/prices (checked November 1, 2026)
- Semrush on G2 — 4.4/5, 4,304 reviews (checked November 1, 2026)
- Semrush keyword database — more than 27 billion keywords (G2 product page, checked November 1, 2026)
- SE Ranking pricing — seranking.com/subscription.html (checked November 1, 2026)
- SE Ranking on G2 — 4.7/5, 1,619 reviews (checked November 1, 2026)
- Ahrefs pricing — ahrefs.com/pricing (checked November 1, 2026)
- Ahrefs on G2 — 4.5/5, 723 reviews (checked November 1, 2026)
- Surfer pricing — surferseo.com/pricing (checked November 1, 2026)
- Surfer on Capterra — 4.9/5, 422 reviews (checked November 1, 2026)
- Zapier pricing — zapier.com/pricing (checked November 1, 2026)
- Zapier on G2 — 4.5/5, 2,108 reviews (checked November 1, 2026)
- AgencyAnalytics pricing — agencyanalytics.com/pricing (checked November 1, 2026)
- AgencyAnalytics on G2 — 4.7/5, 463 reviews (checked November 1, 2026)
- Screaming Frog SEO Spider — screamingfrog.co.uk/seo-spider (checked November 1, 2026)
- Screaming Frog on Capterra — 4.9/5, 134 reviews (checked November 1, 2026)
- Pitchbox pricing — pitchbox.com/pricing (checked November 1, 2026)
- Pitchbox on G2 — 4.7/5, 99 reviews (checked November 1, 2026)
Shamim
Founder of SerpAstra
A full-stack SEO and digital marketer who spends most days on Local SEO for dental practices, AI search visibility and lead generation.
Frequently asked questions
What is the best SEO automation tool in 2026?
Semrush is the best all-round pick: scheduled audits, daily rank tracking, alerts and AI visibility in one plan from $117.33/month billed annually. SE Ranking is the value pick at $103.20/month billed annually. If content is the bottleneck, add Surfer; if reporting is, add AgencyAnalytics.
How much does SEO automation software cost?
Between $19.99 and $300 a month at the entry level. Zapier starts from $19.99, Ahrefs Starter is $29, and Surfer Discovery is $59 billed monthly. The suites run $103.20 to $117.33 a month billed annually, Pitchbox Pro is $210, and Screaming Frog is a flat £199 a year.
Is there a free SEO automation tool?
Yes, with limits. Zapier's free plan covers 100 tasks a month, Semrush's free account tracks 10 keywords, Ahrefs Free works for verified site owners, and Screaming Frog crawls 500 URLs free. Free tiers work for a single small site; once you automate client work, a paid plan is cheaper than the hours you lose.
What is the difference between an SEO suite and an automation tool?
A suite bundles tracking, audits, research and reporting in one subscription and automates the jobs inside it. A specialist automates one job deeply — Surfer for content, Pitchbox for outreach, Screaming Frog for crawls, Zapier for connecting tools. Most teams end up with one suite plus one or two specialists.
Can SEO automation tools track AI visibility?
Most of the suites in this list can. Semrush and SE Ranking include AI visibility tracking on their entry plans, and Ahrefs tracks AI prompts from Starter. Surfer adds it on Standard, and AgencyAnalytics sells it as an AI Tracker add-on. Screaming Frog, Zapier and Pitchbox do not track AI visibility.
Do I still need an SEO person if I automate?
Yes. Automation runs the checks, sends the reports and fires the follow-ups, but it does not decide what to fix first, write the content or judge whether a link is worth pursuing. The tools in this list remove repetitive work; the strategy, the judgment calls and the client conversations still need a person.
What should I check before paying for an SEO automation tool?
Four things: what exactly runs on its own on the plan you are buying, what counts as a unit — keyword, task, client or email — and how the price scales with it, whether the price is monthly or annual billing, and whether there is a commitment. Pitchbox needs a year; Zapier charges per task; AgencyAnalytics charges per client.
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