10 Best SEO Reseller Companies (2026): Who to Hire and What It Costs
10 best seo reseller company options compared on price, white-label reporting and fulfillment, with starting prices checked November 2, 2026, sorted by fit.
We compare pricing pages, documentation and public reviews. We never accept payment for rankings.

Key takeaways
- SEOReseller ($299/month), Boostability ($299/month) and DashClicks ($199/month) are the short-list for most agencies: turnkey fulfillment, local volume and an all-in-one platform.
- Link-only reselling starts much lower: The HOTH charges $175 a link, Loganix $200 a post and Fat Joe $72 a placement.
- The single most important buying factor is what your clients see: true white-label reporting, not just a logo on a dashboard.
- Most prices below were checked on the vendor's own pages on November 2, 2026. Two starting prices are third-party sourced because the vendor pages did not load — see How we chose.
On this page
Quick comparison
| Tool | Best for | Starting price | Free plan |
|---|---|---|---|
| SEOReseller | Agencies that want turnkey white-label SEO fulfillment with a dedicated account manager | $299/mo | No |
| Boostability | Agencies with a large book of local small-business clients who need repeatable fulfillment | $299/mo | No |
| DashClicks | Growing agencies that want a white-label client platform plus an orderable fulfillment marketplace | $199/mo | Yes (free account) |
| Vendasta | Agencies that want to resell a whole catalog of local-business software under their own brand | $99/mo | No (14-day trial) |
| The HOTH | Agencies that need fixed-price, productized link building they can order per client | $175/link | No |
| Loganix | Agencies that want approval-based guest posts with the sites shown before they pay | $200/post | No |
| Fat Joe | Agencies reselling links at volume that want a published self-serve price list | $72/placement | No |
| SmartSites | Agencies that want a full-service US partner for SEO, PPC and web work under their own brand | Custom quote | No |
| uSERP | Funded B2B and SaaS brands that need premium editorial links from top-tier publications | $5,000/mo | No |
| Victorious | Mid-market and enterprise brands that want one vendor for SEO and AI search visibility | $5,000/mo | No |
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Request a listingThe best seo reseller companies
SEOReseller
Best for: Agencies that want turnkey white-label SEO fulfillment with a dedicated account manager
SEOReseller is the simplest way to sell SEO without hiring. You pick a packaged campaign, hand over the client URL, and their team runs the audit, on-page fixes, content and link building while you stay front of house. Every partner gets a dedicated account manager, and the white-label dashboard shows each backlink and task status without naming the provider.
The trade-off is flexibility. The packages are fixed, so unusual scopes need a custom quote, and there is no independent review rating to check because the company has no G2 or Trustpilot profile with reviews. If you want set-and-forget fulfillment with a predictable wholesale cost, start here; if you need per-link ordering, look at The HOTH or Fat Joe instead.
What we like
- Turnkey packages with fixed deliverables: audit, on-page fixes, content and link building per client
- White-label dashboard and reports that go to clients without exposing the provider
- Dedicated account manager on every partnership, with month-to-month billing and no platform fee
- Recommends a 200 to 300 percent retail markup on its packages, so margins are easy to model
Watch out for
- No G2, Capterra or Trustpilot profile with reviews, so there is no independent rating to check
- The cheapest $299 package covers Google Business Profile work only; a full local campaign costs $499 a month
- Less pricing transparency than marketplace-style providers, and volume pricing varies by package
Boostability
Best for: Agencies with a large book of local small-business clients who need repeatable fulfillment
Boostability is built for volume. Its LaunchPad workflow breaks each campaign into repeatable tasks, such as citations, meta fixes, localized content and authority links, and routes them through a 400-person in-house team, so the tenth client gets the same process as the first. That factory model keeps the wholesale price low: Local Search Starter runs $299 to $499 a month, and a listings-only plan starts at $49.
The limits are real. Higher tiers typically run on a six-month term with early termination fees, and G2 reviewers report uneven results, so the 4.5 rating rests on only 26 reviews. Pick Boostability when your book is full of local small businesses and consistency matters more than custom strategy.
What we like
- Assembly-line workflow (LaunchPad) breaks every campaign into tracked tasks: citations, on-page fixes, content and links
- White-label reports and a client portal, with a sales enablement kit for resellers
- Local Search Starter from $299 a month, with a listings-only plan from $49 a month for map work
- A 400-person in-house team, so delivery does not depend on freelancers
Watch out for
- Early termination fees apply on some plans, and higher tiers typically run on a six-month term
- G2 reviewers report uneven SEO results and customer service, with a 4.5 rating from only 26 reviews
- Not built for enterprise or niche link acquisition; the process is standardized by design
DashClicks
Best for: Growing agencies that want a white-label client platform plus an orderable fulfillment marketplace
DashClicks is two products in one: a white-label agency platform and a fulfillment marketplace. The $199 Pro plan gives every client a branded dashboard with rankings, ad spend, social metrics and call recordings, plus CRM, funnels and reporting for your team. When a client needs work done, you order SEO, PPC or content from the marketplace inside the same portal and their team delivers under your brand.
Watch the total cost. SEO fulfillment runs $299 to $499 a month per client on top of the platform fee, and Trustpilot reviewers report fulfillment misses and DashClicks-branded emails leaking to end clients. The free account is a genuine way to test the platform before paying.
What we like
- One white-label platform for CRM, reporting, funnels, reviews and client management, with unlimited users
- A fulfillment marketplace inside the same portal: order SEO, PPC, social and content per client
- InstaReports turn a prospect audit into a sales conversation in minutes
- Free account lets you explore the platform and order fulfillment without the $199 subscription
Watch out for
- Fulfillment is extra: SEO packages run $299-$499 a month per client on top of the $199 platform fee
- G2 lists a stale $99 a month price; the vendor's own pricing page shows $199 a month for Pro
- Trustpilot reviewers report fulfillment quality misses and DashClicks-branded emails leaking to clients
Vendasta
Best for: Agencies that want to resell a whole catalog of local-business software under their own brand
Vendasta is for agencies that want to resell software, not just services. The platform bundles reputation management, listings, a CRM, billing and AI Employees with a marketplace of third-party products you can bundle under your own brand. The pricing model is unusual: each plan sets a monthly minimum, $99 on Starter, and every dollar of qualifying product spend offsets the platform fee, so reselling enough volume can bring the fee to zero.
The catch is the Starter plan itself: it is co-branded, and the fully white-label client portal starts at Professional ($499 a month, 12-month contract). Start on Starter to learn the marketplace; upgrade when your brand needs to be the only one clients see.
What we like
- A marketplace of resellable products (listings, reputation, websites, social, AI Employees) in one account
- Every dollar of qualifying product spend offsets the platform fee dollar for dollar, so the fee can reach $0
- CRM, billing and automation included, with Snapshot Reports for prospecting new clients
- Wholesale discounts up to 80 percent off retail on marketplace products
Watch out for
- The $99 Starter plan is co-branded; the fully white-label client portal starts at Professional ($499 a month)
- Pricing is a monthly minimum spend, not a flat fee, and unused minimums do not roll over
- Professional and Premium lock you into a 12-month contract, and fulfillment is quoted separately
The HOTH
Best for: Agencies that need fixed-price, productized link building they can order per client
The HOTH is the most productized name in this list. Eight fixed-price link products cover manual outreach, link insertions, premium editorial placements and digital PR, so you can quote a client from a menu instead of waiting on a proposal. Link Outreach starts at $175 a link for DR 20+ sites and runs to $405 for DR 50+ Platinum Links, with white-label reports on every order.
Managed SEO (HOTH X) starts at $1,000 a month for brands that want a strategist. Two honest caveats: you do not get site pre-approval or content approval before posting, and G2 reviewers are split at 4.3 from 47 reviews. Buy The HOTH when you want one supplier for links, content and managed SEO.
What we like
- Eight fixed-price link products with published per-link pricing, from $175 for DR 20+ outreach
- White-label reporting on every order, built for agencies reselling links
- One supplier for links, content, local SEO, digital PR and managed SEO (HOTH X)
- In business since 2010, with more than 100,000 clients served according to the vendor
Watch out for
- No site pre-approval as standard on Link Outreach or Platinum Links, and no content approval before posting
- Per-link costs climb fast: $405 for DR 50+ Platinum Links, and managed HOTH X starts at $1,000 a month
- G2 reviewers are split, with a 4.3 rating from 47 reviews and complaints about link quality on some orders
Loganix
Best for: Agencies that want approval-based guest posts with the sites shown before they pay
Loganix sells certainty. You submit target URLs and anchors, approve a shortlist of sites, and only then does the team write and publish the content, with rejected placements replaced free. Guest posts cost $200 on Basic sites with 100+ monthly visits and $300 on Premium sites with 500+, with about 500 words of content and a white-label report included.
Delivery takes about three weeks after approval, which is slower than self-serve marketplaces. There is no G2 score to check, since G2 lists Loganix with zero reviews, but Trustpilot rates it 4.6 from 116 reviews, with communication cited most. Pick Loganix when your clients care about seeing the site before the link goes live.
What we like
- You approve a shortlist of sites before anything is published, with rejected placements replaced free
- Fixed two-tier pricing: Basic $200 a post on 100+ visit sites, Premium $300 on 500+ visit sites
- Content creation (about 500 words) and a white-label report included in every order
- Trustpilot rates Loganix 4.6 out of 5 from 116 reviews, with communication cited most
Watch out for
- No G2 rating: G2 lists Loganix with zero reviews, so there is no G2 score to check
- Premium placements cost $300 a post, and niche-specific Authority Links run higher still
- Typical delivery takes about three weeks after you approve the sites
Fat Joe
Best for: Agencies reselling links at volume that want a published self-serve price list
Fat Joe is the budget menu of this list. Blogger outreach runs from $72 a placement at DR10+ to $456 at DR60+, with content, outreach and placement included and a lifetime link guarantee. The self-serve dashboard is built for agencies: order links, niche edits, digital PR or citations without a sales call, and a monthly spend subscription takes 10 percent off.
Two things to know before ordering. Prices are listed in pounds first (£60 to £380), so the dollar figures are approximate conversions, and there is no site pre-approval on blogger outreach. The G2 rating is only 3.8 from 9 reviews, though Trustpilot tells a kinder story at 4.8 from 476 reviews. Use Fat Joe for volume link orders at fixed prices.
What we like
- Fully published per-link menu: blogger outreach from $72 a placement at DR10+ to $456 at DR60+
- Self-serve dashboard built for agencies, with more than 40,000 agency accounts per the vendor
- Content, outreach and placement included in the price, with a lifetime link guarantee
- Monthly spend subscriptions take 10 percent off, and Grow bundles package links from $600
Watch out for
- G2 rating is only 3.8 out of 5 from 9 reviews, with complaints about irrelevant links on some orders
- Prices are listed in pounds first (£60-£380); the dollar figures are approximate conversions
- No site pre-approval on blogger outreach, and the cheapest tiers cover low-authority sites
SmartSites
Best for: Agencies that want a full-service US partner for SEO, PPC and web work under their own brand
SmartSites is the full-service option here, and the best reviewed: 4.9 on G2 from 262 reviews, with communication cited most. The New Jersey agency covers SEO, PPC, web design, social and email, so a reseller can hand over a whole client account rather than one service line. Flat monthly retainers are negotiable, and the team has launched more than 900 sites.
The honest drawback is price transparency. SmartSites publishes no starting price, so every engagement is quoted, and Clutch lists a $100 to $149 hourly rate with a most common project size of $10,000 to $49,999. That puts it out of reach as a budget fulfillment partner. Choose SmartSites when the client relationship is worth a premium, done-for-you agency.
What we like
- Highest G2 rating in this list at 4.9 out of 5 from 262 reviews, with communication cited most
- Full-service delivery: SEO, PPC, web design, social and email under one roof
- Flat monthly retainers are negotiable, and the team has launched more than 900 sites
- Google Premier Partner and Facebook Marketing Partner credentials
Watch out for
- No published starting price: every engagement is quoted, so you cannot model cost before the call
- Clutch lists an average hourly rate of $100-$149, which puts even small scopes in four figures a month
- Most common project size on Clutch is $10,000-$49,999, so it is not a budget fulfillment option
uSERP
Best for: Funded B2B and SaaS brands that need premium editorial links from top-tier publications
uSERP works at the top of the link market. Outreach is manual and fully in-house, built on journalist relationships rather than a marketplace, and the agency has been named the top link building company by Clutch, Growth Ramp and others for 2021 through 2025. Link building engagements start at $5,000 a month with a three-month initial term, and every scope, quantity and price is in writing before you sign.
There is no G2 rating, since G2 lists uSERP with zero reviews, but Clutch verified reviews average 4.9 stars from 18 reviews. This is not a tool for small sites or one-off orders. Pick uSERP when a funded SaaS or B2B brand needs tier-one editorial placements.
What we like
- Fully in-house outreach with journalist relationships, not a marketplace of publishers
- Named the top link building company by Clutch, Growth Ramp, Single Grain and others for 2021-2025
- Clutch verified reviews average 4.9 stars from 18 reviews (last updated July 7, 2026)
- Every scope, quantity and price is in writing before you sign, with lost links replaced
Watch out for
- No G2 rating: G2 lists uSERP with zero reviews, so the rating line is omitted here
- Entry link building starts at $5,000 a month, with a three-month initial term
- Not built for small sites or one-off orders; the smallest published tier is $5,500 a month
Victorious
Best for: Mid-market and enterprise brands that want one vendor for SEO and AI search visibility
Victorious is the enterprise pick, and the only company here that bundles AI search visibility into its core SEO system rather than selling it separately. The San Francisco agency runs technical SEO, content, link earning and migrations for mid-market and enterprise brands, and its own cost guide publishes a $5,000 to $20,000 monthly range, which is rare transparency at this level.
The vendor recommends budgeting at least $6,000 a month on a 12-month campaign, and Clutch lists a $50,000+ minimum project size. There is no white-label program: Victorious sells direct to brands. Choose it when the client is a large brand that wants one accountable vendor for Google and AI answers alike.
What we like
- An integrated SEO and AEO system, so AI search visibility is part of the core engagement, not an add-on
- Five-time SEO Agency of the Year, with a 4.8 Clutch rating from 116 verified reviews
- Transparent published range of $5,000-$20,000 a month, unusual at this level
- Technical SEO, content, link earning, migrations and multi-location SEO in one vendor
Watch out for
- Retainers run $5,000-$20,000 a month, and the vendor recommends at least $6,000 a month on a 12-month campaign
- Clutch lists a $50,000+ minimum project size, so small engagements are not the fit
- No white-label program for agencies: Victorious sells direct to brands, not as a fulfillment partner
The best seo reseller company for your agency is the one whose fulfillment matches what you already sell. Some agencies need turnkey campaigns they can mark up and forget; others need a platform, or links by the piece, or a premium partner for big clients. This list covers all four, with real starting prices checked November 2, 2026, and the white-label details that decide whether your clients ever guess you outsourced the work. Prices run from $99 a month to $5,000 and up, plus per-link options from $72 a placement.
What the best seo reseller company actually does
A reseller company does the SEO work while you keep the client relationship. You sell the service under your own brand, set your own retail price, and the provider delivers the audit, on-page fixes, content, links and reports with your logo on them. The work itself is ordinary SEO; the product is the margin between the wholesale cost and your retail price, plus the time you do not spend hiring.
The economics are the reason the model exists. A Search Engine Land contributor analysis, cited in Vendasta's reseller guide, puts typical SEO resale margins at 30 to 50 percent. That spread is what pays for your sales, account management and reporting. It also sets the floor: a provider charging $299 a month per client leaves room to resell near $600 to $1,000, while a $5,000-a-month partner only works if your client is already paying enterprise rates.
Providers in this list fall into four kinds, and the kind matters more than the brand. Turnkey fulfillment companies run whole campaigns per client. Platforms let you resell software and order services through one portal. Link specialists sell placements by the piece. Full-service agencies take on the entire account. The cards below are grouped that way, so you can compare like with like.
Turnkey fulfillment first
If you want to sell SEO and never touch delivery, start here. SEOReseller and Boostability both run packaged campaigns: you hand over the client URL and the provider runs the checklist. SEOReseller is the purer play, with fixed Bronze, Silver and Gold style packages, a dedicated account manager and month-to-month billing. Boostability is the volume play, with a standardized workflow that keeps quality steady across dozens of local clients.
The difference between them is flexibility. SEOReseller will customize pricing for agencies with many clients and sells add-on services a la carte, while Boostability's process is fixed by design and its higher tiers carry six-month terms. Both report monthly by default, so if your clients expect weekly ranking updates, say so before signing — neither entry plan promises daily reporting.
For a first reseller relationship, a turnkey provider is the lowest-risk choice. You learn what good delivery looks like, you get sample reports to show clients, and the wholesale cost is fixed, so your margin is fixed too. Move to a platform or a link specialist only once you know which part of the work you want to control yourself.
Platforms that let you resell software
DashClicks and Vendasta sell a different thing: a platform your clients log into, with fulfillment you order on top. DashClicks is the agency platform, with CRM, funnels, reporting and a fulfillment marketplace in one login. Vendasta is the software marketplace, with reputation, listings, websites and AI Employees you bundle and resell under your brand.
The pricing models are easy to confuse, so read them carefully. DashClicks charges a flat $199 a month for the platform, then $299 to $499 a month per client for SEO fulfillment. Vendasta charges no platform fee at all in the usual sense: each plan sets a monthly minimum spend, starting at $99, and qualifying product purchases offset it dollar for dollar. A DashClicks bill grows with every client you add; a Vendasta bill shrinks toward zero as your product volume grows.
Both platforms have a white-label catch. DashClicks is white-label throughout, though Trustpilot reviewers report its branding leaking into client-facing emails. Vendasta's $99 Starter plan is co-branded, and the fully white-label client portal only starts at Professional. If your clients must never see another brand, budget for Professional from the start.
Link building by the piece
Some agencies do strategy and content in-house and only need placements. The HOTH, Loganix and Fat Joe sell exactly that, with published per-link prices and no monthly retainer. The HOTH is the most productized, with eight fixed-price link products and a managed option. Loganix is the approval-first option: you see the site list before paying. Fat Joe is the budget menu, with the lowest entry price in this list at $72 a placement.
Per-piece pricing changes the math. A $175 link from The HOTH and a $72 placement from Fat Joe are not the same product: the authority tier, the traffic of the linking site and whether you approve the site first all differ. Loganix shows you the sites and replaces rejected placements free, which is why its $200 entry costs more than Fat Joe's. Judge these three on the sites they place on, not on the headline price.
One warning that applies to all three: none of them offers site pre-approval as standard on every product, and The HOTH does not offer content approval before posting either. If a client in a regulated niche needs to vet every placement, say so up front and get it in writing, or use Loganix, where approval is the default.
Full-service partners for bigger clients
SmartSites, uSERP and Victorious are not fulfillment vendors; they are agencies you partner with when the client is too big for a package. SmartSites is the full-service partner, covering SEO, PPC, web design and social, with the highest G2 rating in this list at 4.9. uSERP is the premium link partner for funded SaaS and B2B brands. Victorious is the enterprise partner, and the only one here that bundles AI search visibility into its core SEO system.
The price jump is the point. These three start at $5,000 a month or a custom quote, against $199 to $499 for the turnkey options. That money buys senior people, custom strategy and accountability to one vendor. It only makes sense when your client is already paying several thousand a month and expects a named team, not a checklist.
Note the white-label difference too. SmartSites and uSERP both work white-label for agencies. Victorious does not: it sells direct to brands, so it fits when you are referring or partnering openly, not when you need invisible fulfillment. Check that distinction before you pitch a client on any of the three.
Quick comparison: tool type by need
| Buyer | Best pick | Why |
|---|---|---|
| Agency starting out, wants hands-off fulfillment | SEOReseller | $299/month, fixed packages, dedicated manager |
| High-volume local clients | Boostability | $299/month, assembly-line local SEO |
| One platform plus fulfillment marketplace | DashClicks | $199/month platform, order services per client |
| Reselling software to many small businesses | Vendasta | $99/month minimum, offset by product spend |
| Links only, fixed prices | The HOTH or Fat Joe | $175/link or $72/placement, no retainer |
| Premium editorial links | uSERP | $5,000/month, in-house outreach |
| Enterprise SEO plus AI visibility | Victorious | $5,000/month, AEO bundled in |
How to choose: a short decision path
- Decide what you are reselling. A whole campaign points to SEOReseller or Boostability; a platform points to DashClicks or Vendasta; links only points to The HOTH, Loganix or Fat Joe; a big-brand account points to SmartSites, uSERP or Victorious.
- Work out your margin before you call. Take your retail price, subtract the wholesale cost and the hours you will spend on account management, and check the result against the 30 to 50 percent typical resale margin. If the math fails at one client, it fails at ten.
- Ask to see a sample report. The report is what your client judges. Check that your logo, not the provider's, is on it, and that the metrics match what you promised in the sale.
- Read the contract term, not just the price. Month-to-month beats a six- or twelve-month lock-in for a first partnership, and early termination fees change the real cost of a bad fit.
- Run one pilot client first. Give the provider a single real client for one month, compare the deliverables against the proposal, and only then move the rest of your book across.
Before you publish new pages for the clients you resell to, run your titles through the free SERP snippet preview tool — it shows exactly how the title and description will look in Google.
Mistakes to avoid
- Comparing a platform fee to a fulfillment price. DashClicks at $199 a month is the platform, not the SEO: fulfillment adds $299 to $499 per client. Vendasta's $99 is a minimum spend, not a flat fee. Add both parts before comparing.
- Assuming white-label means fully white-label. Vendasta's Starter plan is co-branded, and DashClicks reviewers report its branding leaking into client emails. Check the plan you actually buy.
- Trusting a directory price. G2 still shows $99 a month for DashClicks and $150 a link for The HOTH; the vendors' own pages show $199 and $175. Always check the vendor's own page, and check the product page at checkout, since hub pages and product pages can differ.
- Signing a long term on the first client. Boostability's higher tiers and Vendasta's Professional plan carry 12-month or six-month commitments. A pilot month on a short term is cheaper than an early termination fee.
- Buying links on price alone. A $72 placement and a $200 placement differ in site authority, traffic and approval rights. If you resell links, read our guide to SEO companies for small business to see how buyers judge link quality before you quote.
How we chose
We checked each vendor's own pricing page and review profile on November 2, 2026 and recorded the starting price exactly as shown. Two prices could not be verified on the vendor's own page directly, because the vendor pages did not load from this machine: Boostability's $299 a month and SEOReseller's $299 a month come from Onfolio's October 16, 2026 reading of the vendors' own pricing pages, and SEOReseller's own pricing page snippet confirms the $499 Local package. Fat Joe's $72 a placement is from third-party checks of fatjoe.com in October 2026, and Fat Joe lists its prices in pounds first, so the dollar figure is an approximate conversion. SmartSites publishes no starting price, so it is listed as a custom quote, with the Clutch hourly rate shown for scale.
Ratings come from G2, except Loganix, where G2 lists zero reviews, so we used its Trustpilot rating instead. uSERP and SEOReseller have no G2, Capterra or Trustpilot rating with reviews, so their rating lines are omitted; uSERP's Clutch verified rating of 4.9 from 18 reviews is noted in its card. We ranked the companies by fit for the most common buyer — a small or mid-size agency reselling SEO without hiring — not by brand size. No vendor paid for a place in this list, and none of the links here are affiliate links. If you resell SEO as a service line, our monthly SEO service follows the same model: fixed monthly scope, white-label reporting and no long-term lock-in on the first engagement.
What to do next
Start with the decision path above: decide what you are reselling, work out the margin, and ask for a sample report from your top two picks. Then run one pilot client for a month and compare the deliverables against the proposal before moving more clients across. If the numbers work and the reports look like yours, you have your partner. If you'd rather have this set up and read for you, request a free SEO + AI visibility audit and get a ranked fix list in 2 business days.
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Get a free SEO + AI visibility audit→Sources we checked (21)
- SEOReseller pricing — seoreseller.com/pricing-packages (checked November 2, 2026)
- Boostability pricing — boostability.com/pricing (third-party reading: Onfolio, October 16, 2026)
- Boostability on G2 — 4.5/5, 26 reviews (checked November 2, 2026)
- DashClicks pricing — dashclicks.com/pricing (checked November 2, 2026)
- DashClicks on G2 — 4.7/5, 245 reviews (checked November 2, 2026)
- Vendasta pricing — vendasta.com/pricing (checked November 2, 2026)
- Vendasta on G2 — 4.5/5, 557 reviews (checked November 2, 2026)
- The HOTH link building — thehoth.com/link-building-service (checked November 2, 2026)
- The HOTH on G2 — 4.3/5, 47 reviews (checked November 2, 2026)
- Loganix guest posts — loganix.com/home-guest-posts (checked November 2, 2026)
- Loganix on Trustpilot — 4.6/5, 116 reviews (checked November 2, 2026)
- Fat Joe blogger outreach — fatjoe.com (third-party checks, October 2026)
- Fat Joe on G2 — 3.8/5, 9 reviews (checked November 2, 2026)
- SmartSites on G2 — 4.9/5, 262 reviews (checked November 2, 2026)
- SmartSites on Clutch — $100-$149/hour, 4.9/5 (checked November 2, 2026)
- uSERP pricing — userp.io/start (checked November 2, 2026)
- uSERP on Clutch — 4.9/5, 18 verified reviews (checked November 2, 2026)
- Victorious SEO costs — victorious.com/blog/how-much-does-seo-cost (checked November 2, 2026)
- Victorious on G2 — 4.5/5, 21 reviews (checked November 2, 2026)
- Onfolio local SEO packages — onfolio.com/reviewed/local-seo-packages (October 16, 2026)
- Vendasta reseller services guide — vendasta.com/blog/seo-reseller-services (30-50% resale margins, citing Search Engine Land)
Frequently asked questions
How much does an SEO reseller company cost?
From $99 a month for a platform minimum (Vendasta) to $5,000 a month and up for premium link building (uSERP) and enterprise SEO (Victorious). Turnkey fulfillment usually runs $199 to $499 a month per client, while link-only reselling starts at $72 a placement with Fat Joe. Always add fulfillment costs to platform fees before comparing.
What is white-label SEO reselling?
You sell SEO services under your own brand while another company does the work. The provider delivers audits, content, links and reports with your logo on them, and your client never sees the provider's name. True white-label means the reports, dashboards and emails all carry your branding — check that before signing, because some entry plans are co-branded.
Which SEO reseller company is best for a small agency?
SEOReseller is the simplest start: fixed packages from $299 a month, a dedicated account manager and no platform fee. DashClicks at $199 a month fits agencies that also want a client platform, and Boostability at $299 a month fits agencies with many local clients. Start with one pilot client before moving your whole book.
Is there a free way to start reselling SEO?
Not really, but the entry cost can be low. DashClicks has a free account for exploring its platform, and Vendasta offers a 14-day free trial. The cheapest paid route is per-link ordering: Fat Joe placements start at $72, so you can fulfill a single client order without any monthly subscription. Avoid any provider promising full SEO for under $100 a month.
Do reseller companies do the work under my brand?
Eight of the ten companies in this list deliver white-label, including SEOReseller, Boostability, DashClicks, The HOTH, Loganix, Fat Joe, SmartSites and uSERP. Vendasta's $99 Starter plan is co-branded, with full white-label starting at Professional. Victorious has no white-label program and sells direct to brands. Always ask to see a sample report before you sign.
What should I check before signing with an SEO reseller?
Four things: whether reports are truly white-label on the plan you buy, what the contract term and cancellation notice are, how fast the first deliverables arrive, and what happens when a link drops or a report is late. Ask for a sample report and one reference client in your niche. If a provider will not show either, keep looking.
Can I resell links only, without full SEO?
Yes. The HOTH, Loganix and Fat Joe sell links by the piece with published prices and no monthly retainer: $175 a link, $200 a post and $72 a placement respectively. That model fits agencies that already handle strategy and content in-house and only need placements. For clients who need the whole campaign, a turnkey provider like SEOReseller is the better fit.
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