9 Best SEO Site Audit Tools in 2026 (Free and Paid, Compared)
9 best seo site audit tools compared on price, crawl depth, reporting and AI visibility, with real starting prices checked November 2, 2026.
Shamim Mia, Founder, SerpAstraLast verified November 2, 202613 min readWe compare pricing pages, documentation and public reviews. We never accept payment for rankings.
Key takeaways
- SE Ranking is the best value for most teams: 250,000-page audits, rank tracking and AI visibility from $103.20/month billed annually. Semrush is the deepest suite at $117.33/month billed annually, and Ahrefs is the cheapest professional audit at $29/month.
- Screaming Frog is the deepest crawl per dollar — 300+ checks for £199 a year — and its free version crawls 500 URLs. Sitebulb is the most client-readable audit at $18/month.
- The single most important buying factor is what the plan counts: pages per crawl, sites per plan and whether re-crawls cost extra. A cheap plan with a small crawl limit costs more than a pricier one that covers the whole site.
- Every price below was checked on the vendor's own pricing page on November 2, 2026, with five exceptions noted in How we chose. Ratings are G2, except Screaming Frog (Capterra), with review counts shown.
On this page
Quick comparison
| Tool | Best for | Starting price | Free plan |
|---|---|---|---|
| SE Ranking | Small agencies and in-house teams that want a full-suite audit plus rank tracking and AI visibility for about $103/month | $103.20/mo (annual) | No (14-day trial) |
| Semrush | Small teams and agencies that want audits plus keyword research, backlinks and AI visibility in one subscription | $117.33/mo (annual) | Yes (limited audit) |
| Ahrefs | In-house SEOs and agencies already paying for Ahrefs who want audits tied to backlink data | $29/mo | Yes (Site Audit) |
| Screaming Frog | Technical SEOs and agencies that need the deepest crawl for the lowest annual cost | £199/yr | Yes (500 URLs) |
| Sitebulb | Freelancers and small agencies that want prioritized, client-readable audit reports | $18/mo | No (14-day trial) |
| Moz Pro | Small in-house teams that want Domain Authority metrics and plain-language audits in one beginner-friendly suite | $49/mo | No (7-day trial) |
| SEOptimer | Freelancers and small agencies that sell SEO audits and need branded, client-ready PDF reports | $21.75/mo (annual) | Yes (1 free audit/day) |
| JetOctopus | In-house teams running large sites who need crawl data joined to server logs and Search Console | $349/mo (annual) | No (7-day trial) |
| Sitechecker | Small agencies and site owners who want audits, rank tracking and monitoring in one subscription | $83/mo (annual) | No (14-day trial) |
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We re-check this list every quarter. Send a correction, request a review, or ask about a clearly labeled sponsored spot.
Request a listingThe best site audit tools
SE Ranking
Best for: Small agencies and in-house teams that want a full-suite audit plus rank tracking and AI visibility for about $103/month
SE Ranking is the value pick because the entry Core plan does not feel like an entry plan: a 250,000-page audit allowance, 2,000 keywords tracked daily, 10 projects and AI visibility across five engines. For a small agency or an in-house team, that is the whole audit-and-track workflow in one subscription, and the per-page cost is the lowest of any suite here.
The trade-off is polish. Reviewers like the depth but some report small accuracy differences against the bigger suites, and the interface takes a few days to learn. White-label reports cost extra through the Agency Pack. If you want the cheapest route to serious audits at scale, start here; if you need the largest backlink index, look at Semrush or Ahrefs instead.
What we like
- Core includes a 250,000-page site audit allowance, 2,000 keywords tracked daily and 10 projects
- AI visibility tracking across five engines is included on the entry Core plan (25 prompts a day)
- Scheduled audits with issue history, plus on-page audit and GSC/GA integrations
Watch out for
- White-label reporting needs the Agency Pack add-on ($69/month), not the Core plan
- Reviewers note the interface can feel less intuitive, and complex reports take getting used to
Semrush
Best for: Small teams and agencies that want audits plus keyword research, backlinks and AI visibility in one subscription
Semrush is the deepest bench in this list. The entry SEO plan pairs Site Audit — 100,000 pages a month, 130+ checks, Core Web Vitals data — with a keyword database Semrush puts at more than 27 billion keywords, plus backlink analysis and Position Tracking. If your team already lives in Semrush for research, the audit is a natural extension rather than another subscription to manage.
It is also the priciest way in among the suites, and the extras add up: additional users start at $45/month and white-label reports are paid add-ons. Single audits cap at 20,000 pages below Advanced, so very large sites need a higher plan. Buy Semrush when you need the research depth behind the audit, not just the crawl.
What we like
- Site Audit crawls 100,000 pages a month on the SEO plan, with 130+ checks and Core Web Vitals data
- Bundles the audit with a 27-billion-plus keyword database, backlink analysis and Position Tracking
- AI search performance tracking is included on the entry SEO plan, with AI visibility reports for any domain
Watch out for
- Highest entry price among the full suites here, and extra users start at $45/month with white-label reports as paid add-ons
- Site Audit caps a single audit at 20,000 pages below the Advanced plan, so very large sites get partial crawls
Ahrefs
Best for: In-house SEOs and agencies already paying for Ahrefs who want audits tied to backlink data
Ahrefs Site Audit is a module inside the full Ahrefs suite, not a standalone product. The $29 Starter plan is the cheapest way into this list, and it checks a site for 170+ issues with a Health Score per crawl and scheduled re-crawls. What you are really buying is the research behind the findings: one of the largest backlink indexes and a 110-billion-keyword database.
The limits are the metered credits. Starter caps at 200 report credits a month, so heavy audit work pushes you to Lite at $129/month, and there is no free trial — the free plan covers verified sites only. For teams already paying for Ahrefs, the audit is an easy yes; as a first audit tool on its own, the cheaper dedicated crawlers give you more crawl for less.
What we like
- Site Audit checks a site for 170+ pre-defined technical SEO issues, with a Health Score per crawl
- Scheduled crawls with issue history, so you can see whether a fix actually worked
- Sits on one of the largest backlink indexes and a 110-billion-keyword database, so audits come with research depth
Watch out for
- Starter is capped at 200 report credits a month, so heavy audit work needs Lite ($129/month) or above
- No free trial, and AI visibility (Brand Radar) is a separate add-on rather than bundled in
Screaming Frog
Best for: Technical SEOs and agencies that need the deepest crawl for the lowest annual cost
Screaming Frog is the crawler technical SEOs reach for first, and the price is the reason it stays on every shortlist: £199 a year buys unlimited crawling, JavaScript rendering, scheduled crawls, crawl comparison and integrations with GA, Search Console and PageSpeed Insights. The free version crawls 500 URLs, which covers most small sites outright.
What you do not get is guidance. The output is raw data tables with no plain-English fix instructions, so a junior needs a senior to interpret it, and the interface looks dated next to Sitebulb. Crawl size is limited by your own machine. It is the best audit value in this list for anyone who can read a crawl; everyone else should pair it with a guided tool.
What we like
- Audits a site for over 300 SEO issues — broken links, redirects, duplicates, hreflang, structured data and more
- JavaScript rendering, custom extraction via XPath or regex, crawl comparison and scheduled crawls on the paid licence
- GA, Search Console and PageSpeed Insights integrations pull traffic and performance data into the crawl
Watch out for
- Desktop software — crawl size is limited by your machine's memory and storage, and there is no cloud scheduling or team sharing
- Raw data tables with no plain-English fix guidance, so juniors need a senior to interpret the output
- Interface looks dated next to newer tools, per multiple Capterra reviewers
Sitebulb
Best for: Freelancers and small agencies that want prioritized, client-readable audit reports
Sitebulb is the audit tool you hand to a client. Every finding arrives as a prioritized Hint with a plain-English explanation of what is wrong and how to fix it, wrapped in visual reports that non-technical clients actually understand. Lite costs $18/month, covers 10,000 URLs per audit and includes JavaScript crawling plus GA, Search Console and Sheets integrations.
The ceiling is the desktop. Lite has no scheduling, no audit comparisons and no customized PDF reports — those need Pro — and crawl size is limited by your machine. There is no free plan, only a 14-day trial. Choose Sitebulb when the report matters as much as the crawl; choose Screaming Frog when raw depth per dollar matters more.
What we like
- Every finding arrives as a prioritized Hint with a plain-English explanation of what is wrong and how to fix it
- JavaScript crawling, crawl maps and Search Console, Analytics and Sheets integrations on every plan
- Pro covers 500,000 URLs per audit, raisable to 2 million, with 300+ Hints
Watch out for
- No free plan, only a 14-day trial, and Lite audits cap at 10,000 URLs per audit
- Scheduling, audit comparisons and customized PDF reports need Pro ($42/month)
- Desktop software, so crawl size is limited by your machine and there is no cloud version on Lite
Moz Pro
Best for: Small in-house teams that want Domain Authority metrics and plain-language audits in one beginner-friendly suite
Moz Pro is the friendliest suite in this list, and it owns Domain Authority — the 0–100 site-strength score that appears in countless client reports. Starter costs $49/month and bundles Site Crawl with Keyword Explorer, Link Explorer and rank tracking, which is a lot of tool for a team that is still learning SEO.
The audit itself is the lightest here. Starter covers one site and 20,000 pages crawled a month, crawls run weekly rather than daily, and AI Visibility starts on the $179/month Medium plan. The backlink index is also smaller than Ahrefs or Semrush. Buy Moz for the metrics and the learning curve; buy a dedicated crawler if audit depth is the job.
What we like
- Site Crawl runs automated weekly audits flagging broken links, duplicates, crawl errors and meta issues in plain language
- Domain Authority, Page Authority and Spam Score — the metrics clients already recognize — built into every plan
- Rated the easiest full SEO suite to learn, with Moz Academy training and extensive documentation
Watch out for
- Starter covers 1 site and 20,000 pages crawled a month, so larger sites need Standard ($99/month) or above
- Backlink index is smaller than Ahrefs and Semrush, and rank tracking updates weekly on Standard
- AI Visibility (Beta) starts on the Medium plan ($179/month), not on Starter
SEOptimer
Best for: Freelancers and small agencies that sell SEO audits and need branded, client-ready PDF reports
SEOptimer is built to sell audits, not just run them. The DIY SEO plan costs $29/month and returns a scored report with prioritized fixes in about 20 seconds, from 100+ on-page checks. White-label PDFs start at $39/month and an embeddable audit widget at $59, so the same tool that finds the problems can also generate the leads.
The limits are the crawl allowance and the research depth. DIY SEO includes only 4 crawls a month for one site, so re-checking fixes eats the allowance fast, and there is no serious backlink index or PPC data. It is the right pick for a freelancer or small agency that sells audits; it is the wrong pick as a team's only research tool.
What we like
- Runs 100+ on-page checks and returns an overall score with prioritized fixes in about 20 seconds
- White-label PDFs and a custom domain from the $39 White Label plan; an embeddable audit widget from $59
- DIY SEO includes keyword tracking for 20 keywords and a task checklist with guides per website type
Watch out for
- Only 4 crawls a month on DIY SEO, so re-checking fixes eats the allowance fast
- Lighter research data than the suites — no serious backlink index or PPC data
- White-label PDFs need the $39/month White Label plan, and the embeddable lead-gen widget needs $59/month
JetOctopus
Best for: In-house teams running large sites who need crawl data joined to server logs and Search Console
JetOctopus is the only tool here that joins crawl data to server logs and Search Console in one place, so you can see what Googlebot actually crawls rather than what the site contains. Growth costs $349/month billed annually and covers 500,000 crawled URLs and 2 million log lines a month, with JavaScript rendering, crawl comparison and an AI Bots Analyzer for ChatGPT and Claude.
It is also the most expensive self-serve tool in this list, and log analysis has a real learning curve — teams without technical SEO maturity will underuse it. White-label reports need the $1,559/month Ultra plan. Choose JetOctopus when the site is large enough that crawl budget and log data decide the roadmap; below that scale, a cheaper crawler does the same job.
What we like
- Cloud crawling with log-file analysis on the entry plan — see what Googlebot actually crawls, not just what the site contains
- Growth covers 500,000 crawled URLs and 2 million log lines a month, with JavaScript rendering and crawl comparison
- Unlimited seats, projects and domains, with GSC and GA4 integrations and an AI Bots Analyzer for ChatGPT and Claude crawls
Watch out for
- Entry price is $349/month — the most expensive self-serve tool in this list
- Log analysis has a real learning curve; teams without technical SEO maturity will underuse it
- White-label reports need the Ultra plan ($1,559/month billed annually)
Sitechecker
Best for: Small agencies and site owners who want audits, rank tracking and monitoring in one subscription
Sitechecker is the all-rounder of this list: site audits, rank tracking, monitoring and AI visibility in a single plan, with unlimited users on every tier. Basic costs $99/month, or $83 billed annually, and covers 5 websites, 100 tracked keywords, 10,000 audit pages and 50 AI prompts. Continuous monitoring alerts you the moment a page breaks or a noindex appears.
The ceiling is the plan size. Basic covers only 5 sites, so a multi-site agency needs Standard at $249/month, and there is no free plan — only a trial and free single-page checks. One caution on price: several directories still show an old $49 figure, but Sitechecker's own pages put Basic at $99. Pick it when one subscription should cover audits, tracking and monitoring together.
What we like
- Site Audit flags duplicate content, broken links, redirect chains, meta issues and page speed, with PDF and CSV export
- Continuous monitoring alerts you when a page breaks, a noindex appears or a site goes down
- AI visibility tracking is included on Basic (50 AI prompts), with rank tracking and GSC/GA4 insights in the same plan
Watch out for
- Basic covers 5 sites and 10,000 audit pages, so multi-site agencies need Standard ($249/month)
- No free plan — only a 14-day trial and free single-page checks
- G2 still lists an older $49 starting price, so check the vendor's own page before budgeting
What the best seo site audit tool actually does
The best seo site audit tool crawls your website the way a search engine does, then hands you a prioritized list of what is broken, missing or slowing you down. It checks the technical layer — crawlability, indexation, redirects, canonicals, structured data and page speed — and scores the site so you can see whether a fix actually worked.
The scale of what these crawlers check is easy to underestimate. Screaming Frog says its SEO Spider audits a site for over 300 SEO issues, from broken links and redirect chains to hreflang errors and duplicate content. That is the point of the category: a person can spot-check a dozen pages, but only a crawler can check all of them, every week, and remember what changed since the last run.
People search for this category three ways — site audit tools, SEO audit software and website audit tools — and they all mean the same thing. The products differ in what else they bundle around the crawl: some are pure crawlers, some are full SEO suites, and the price follows the bundle, not just the audit.
Free and cheap ways to start
If you audit one small site, you may not need to pay at all. Screaming Frog crawls 500 URLs free, Ahrefs Free includes Site Audit for verified site owners, and SEOptimer runs one free single-page audit a day. Semrush's free account covers a limited monthly audit, and Sitebulb offers a 14-day trial of its full Pro plan. The free tiers are honest products, not demos — but they cap out fast, and the moment you audit a second site or a few thousand pages, a paid plan is cheaper than the time you lose checking pages by hand.
For a single small site, start with one of these free options and upgrade when the crawl limit bites. For anything client-facing, skip the free tier: the reporting, scheduling and white-label features start on the paid plans, and a client will notice the difference between a free one-off check and a scheduled audit with history.
Dedicated crawlers vs all-in-one suites
The 9 tools in this list split into two camps. The dedicated crawlers — Screaming Frog, Sitebulb, JetOctopus and SEOptimer — do one job and do it well. They crawl, they report, and they stay out of the way. They are usually cheaper per page and faster to learn, and the best of them, Screaming Frog at £199 a year, costs less than a month of most suites.
The suites — SE Ranking, Semrush, Ahrefs and Moz Pro, plus Sitechecker at the budget end — bundle the audit with keyword research, rank tracking, backlinks and content tools. You pay more, but you replace two or three subscriptions. The right camp depends on what you already pay for: if you own a suite, use its audit; if you only need crawls, a dedicated tool costs less. And if you run audits for clients, the deciding factor is often the report, not the crawl — Sitebulb's Hints and SEOptimer's white-label PDFs exist because clients pay for clarity, not raw data.
Scheduled audits and change monitoring
A one-off audit finds today's problems. A scheduled audit finds the ones that appear next week, when a developer ships a change that breaks a template or a redirect chain quietly grows. Ahrefs, SE Ranking and Screaming Frog's paid licence all schedule re-crawls, and the issue history is what makes them useful: you can see whether a fix actually worked instead of taking someone's word for it.
On sites that change daily, scheduled crawls are still not fast enough. Sitechecker monitors continuously and alerts you when a page breaks, a noindex appears or the site goes down, and JetOctopus watches crawl behaviour and Core Web Vitals in near real time. That is the difference between finding a problem in the monthly report and finding it the hour it happens — and for a large site, the hour matters more than the report.
The practical rule is simple: schedule a full audit monthly, re-crawl the pages you changed after every fix, and put monitoring on anything that earns money. A tool that only crawls on demand will always be one incident behind.
Audits, AI search and log data
An audit used to mean one report per month. Now it means three things: the technical crawl, the AI visibility check, and — on large sites — the server log. SE Ranking includes AI visibility across five engines on its entry plan, Semrush tracks AI search performance on its SEO plan, and Sitechecker tracks 50 AI prompts on Basic. JetOctopus goes further with an AI Bots Analyzer that shows how ChatGPT and Claude crawl your site.
If your site is large, log data is not optional — it shows which pages Googlebot actually visits and where crawl budget is wasted, and only JetOctopus joins logs to the crawl here. If the audit finds issues you do not have time to fix yourself, our SEO audit service turns the same crawl data into a ranked fix list. Either way, the audit is only worth what happens after it: a report nobody acts on is the most expensive kind.
Quick comparison: tool type by need
| Buyer | Best pick | Why |
|---|---|---|
| Solo site owner, first audit | Screaming Frog | Free 500-URL crawl; £199 a year when you outgrow it |
| Small agency, best value | SE Ranking | 250,000-page audits plus a full suite from $103.20/month |
| Deepest research data | Semrush or Ahrefs | 27-billion keyword database and the largest backlink index here |
| Client-readable reports | Sitebulb or SEOptimer | Prioritized Hints and white-label PDFs clients understand |
| Large site with logs | JetOctopus | Crawl, log and GSC data joined from $349/month |
| Beginner team that needs DA metrics | Moz Pro | Domain Authority and the easiest suite to learn |
How to choose: a short decision path
- Count your pages first. Under 500, the free crawlers cover you. Over 10,000, the per-page price decides — Screaming Frog and Sitebulb win on volume, and the suites cap single audits well below their monthly allowances.
- Pick desktop or cloud. Desktop crawlers are cheaper and faster for one-off audits; cloud tools schedule themselves, share with a team and keep history. Agencies with clients should pick cloud.
- Check what counts toward the limit. Some tools count pages per crawl, others per month, and a few count sites as well. A plan that covers 10,000 pages a month will not audit a 50,000-page site, no matter how cheap it looks.
- Check the AI question. If clients ask about ChatGPT and AI Overviews, make sure the plan you pick includes AI visibility — several tools charge extra for it or sell it separately.
- Trial with a real crawl. Every tool in this list has a free plan or a free trial. Run your own site through it and compare the findings against Search Console before committing — and run your rewritten titles through the free SERP snippet preview tool before you publish the fixes.
Mistakes to avoid
- Comparing monthly prices without checking billing. The annual price is usually 15–20% lower, and a few tools have no annual option at all — Ahrefs Starter is monthly-only.
- Ignoring what the crawl limit counts. Pages per audit, pages per month and sites per plan are three different limits. A 10,000-page monthly allowance will not cover a 50,000-page site.
- Paying for a suite when you only need crawls. A dedicated crawler at $18–$29/month beats a $129 suite you only use for audits.
- Trusting a directory price. Sitechecker still shows $49 on G2, but the vendor's own pages put Basic at $99. Always check the vendor's own page — or a recent review — before budgeting.
- Forgetting the trial ends. Set a reminder for the day the trial converts, and check the numbers against how to track your Google ranking so you know what the tool should be showing.
How we chose
We checked each vendor's own pricing page on November 2, 2026 and recorded the starting price exactly as shown, including the annual-billing figure where the page lists one. Five prices needed a note. Semrush, Ahrefs and Sitebulb confirmed their plan structures on the day, but the price figures did not render in the fetched page text, so those figures are corroborated by G2's vendor-provided pricing and the program's November 1 verification. Moz's site blocked the fetch, so its $49 Starter price is confirmed the same way. Sitechecker's pricing page did not load, so its $99 Basic price comes from Sitechecker's own comparison page and a September 2026 review, while G2 still lists an older $49 figure.
Ratings come from G2, except Screaming Frog, where we used its Capterra rating instead. We ranked the tools by fit for the most common buyer — a small agency or in-house team auditing one to a few dozen sites — not by brand size. No vendor paid for a place in this list, and none of the links here are affiliate links.
What to do next
Start with the decision path above: count your pages, pick desktop or cloud, and decide crawler or suite. Then take the free plan or trial of your top pick and run your own site through it. If the findings match Search Console and the reports make sense to a client, you have your tool. If you'd rather have this set up and read for you, request a free SEO + AI visibility audit and get a ranked fix list in 2 business days.
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Get a free SEO + AI visibility audit→Sources we checked (19)
- SE Ranking pricing — seranking.com/subscription.html (checked November 2, 2026)
- SE Ranking on G2 — 4.7/5, 1,619 reviews (checked November 2, 2026)
- Semrush pricing — semrush.com/prices (checked November 2, 2026)
- Semrush on G2 — 4.4/5, 4,304 reviews (checked November 2, 2026)
- Ahrefs pricing — ahrefs.com/pricing (checked November 2, 2026)
- Ahrefs on G2 — 4.5/5, 723 reviews (checked November 2, 2026)
- Screaming Frog SEO Spider — screamingfrog.co.uk/seo-spider (checked November 2, 2026)
- Screaming Frog on Capterra — 4.9/5, 134 reviews (checked November 2, 2026)
- Sitebulb pricing — sitebulb.com/subscriptions/pricing (checked November 2, 2026)
- Sitebulb on G2 — 4.5/5, 13 reviews (checked November 2, 2026)
- Moz Pro pricing — moz.com/products/pro/pricing (page blocked by fetch policy; $49 confirmed via G2 vendor-provided pricing, checked November 2, 2026)
- Moz Pro on G2 — 4.3/5, 608 reviews (checked November 2, 2026)
- SEOptimer pricing — seoptimer.com/pricing (checked November 2, 2026)
- SEOptimer on G2 — 4.6/5, 354 reviews (checked November 2, 2026)
- JetOctopus pricing — jetoctopus.com/pricing (checked November 2, 2026)
- JetOctopus on G2 — 4.5/5, 21 reviews (checked November 2, 2026)
- Sitechecker pricing — sitechecker.pro/pricing (page did not load November 2, 2026; $99/month from Sitechecker's own comparison page and a September 2026 review)
- Sitechecker vs SEOmonitor — sitechecker.pro/seomonitor-alternative (vendor page stating plans start at $99/month, checked November 2, 2026)
- Sitechecker on G2 — 4.6/5, 129 reviews (checked November 2, 2026)
Shamim
Founder of SerpAstra
A full-stack SEO and digital marketer who spends most days on Local SEO for dental practices, AI search visibility and lead generation.
Frequently asked questions
What is the best SEO site audit tool in 2026?
SE Ranking is the best value for most teams: 250,000-page audits, rank tracking and AI visibility from $103.20/month billed annually. Semrush is the deepest suite, and Ahrefs is the cheapest professional audit at $29/month. Technical SEOs on a budget should start with Screaming Frog at £199 a year. The right pick depends on site size, not brand.
How much does an SEO site audit tool cost?
Between $18 and $349 a month at the entry level. Sitebulb starts at $18, Ahrefs at $29 and SEOptimer at $29, while the full suites start at $49 for Moz Pro, $129 for SE Ranking and $139.95 for Semrush. JetOctopus starts at $349 for large sites. Screaming Frog is the outlier: £199 a year, with a free 500-URL version.
Is there a free SEO site audit tool?
Yes, with limits. Screaming Frog crawls 500 URLs free, Ahrefs Free includes Site Audit for verified site owners, and SEOptimer runs one free single-page audit a day. Semrush's free account covers a 100-page monthly audit. Free tiers work for a single small site; once you audit a second site or thousands of pages, a paid plan is cheaper than the time you lose to manual checks.
What is the difference between a site audit tool and an SEO suite?
A site audit tool does one job: it crawls your site and reports technical issues. An SEO suite bundles the audit with keyword research, rank tracking, backlinks and content tools. If you only need audits, a dedicated crawler costs less. If you need the research too, a suite costs less than buying the tools separately.
Can site audit tools track AI visibility?
Some can. SE Ranking includes AI visibility across five engines on its entry plan, Semrush includes AI search tracking on its SEO plan, and JetOctopus has an AI Bots Analyzer for ChatGPT and Claude crawls. Sitechecker tracks 50 AI prompts on Basic. Ahrefs, Screaming Frog, Sitebulb and Moz Pro do not include it on their entry plans — Ahrefs sells it separately as Brand Radar.
How often should I run a site audit?
Run a full audit at least monthly, and again after any redesign, migration or big content push. Tools with continuous monitoring, like Sitechecker and JetOctopus, alert you the hour something breaks instead. Between full audits, re-crawl the pages you changed and check the fix list from the last audit before you close it.
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