9 Best AI Visibility Competitor Analysis Tools in 2026, Compared

Quick comparison

The best AI visibility competitor analysis tools

#1

Peec AI

Best for: Small teams and agencies that want unlimited competitor tracking and gap analysis from $95/month

★★★★★★★★★★4.7/5 on G2 (21 reviews, checked Nov 2026)

Visit peec.ai

Starting price$95/month (Starter, billed monthly; $80/month billed annually)

Free planNo — free trial (length not stated)

Peec AI is the cheapest dedicated way to compare your brand against rivals in AI answers, and the competitor features are not held back for higher tiers: unlimited competitors, competitor suggestions and a gap analysis that lists the sources naming rivals but not you all sit on the $95 Starter plan. Daily tracking covers 50 prompts across 3 of 6 models, with share of voice, sentiment and citation share measured against the same set.

The catch is the model cap: you pick only 3 of 6 models on Starter, so Perplexity or Gemini coverage beyond your picks needs the Pro plan at $245 a month or an add-on. Prompt volume is also modest at 50. If your rival set is small and your budget is tight, Peec gives you the competitor comparison that matters most for the least money.

What we like

• Unlimited competitors, competitor suggestions and gap analysis on every plan, including the $95 Starter plan
• Daily tracking of share of voice, sentiment, position and citation share against the same rival set
• Gap analysis lists the sources that name competitors but not you, by domain, URL and host
• MCP access and unlimited users included on Starter

Watch out for

• Only 3 of 6 models on Starter — wider coverage needs Pro ($245/month) or a paid add-on
• Only 50 prompts on Starter, so a large competitor set needs a higher plan

#2

Profound

Best for: Large brands that need the deepest prompt-by-prompt competitor comparison across up to 9 answer engines

★★★★★★★★★★4.5/5 on G2 (1,133 reviews, checked Nov 2026)

Visit tryprofound.com

Starting priceCustom quote (Enterprise; free 7-day trial)

Free planNo — 7-day free trial

Profound is the deepest competitor-analysis tool here, built for brands that treat AI search as a core channel. Its Answer Engine Insights compare your brand and your competitors prompt by prompt across up to 9 answer engines, and its prompt-volume data — drawn from real user conversations — shows which questions actually drive the category. The trial runs 50 prompts a day for 7 days across ChatGPT, Gemini and AI Overviews.

The catch is the price, or rather the absence of one: the $99 Starter and $399 Growth plans were removed in September 2026, so every paid plan is now a custom Enterprise quote that starts with a sales conversation. That puts Profound out of reach for small teams, but for a large brand comparing itself against several named rivals, it is the most complete picture in this list.

What we like

• Answer Engine Insights compare your brand and competitors prompt by prompt across up to 9 answer engines
• Prompt-volume data drawn from real user conversations shows which questions actually drive the category
• The largest G2 review base here (1,133 reviews) and the most-recognized name in AI search tracking
• Free 7-day trial runs 50 prompts a day across 3 engines — the most generous trial here

Watch out for

• No published price — every paid plan is a custom Enterprise quote, so you cannot budget without a sales conversation
• The $99 Starter and $399 Growth self-serve plans were removed in September 2026, so there is no self-serve tier

#3

Goodie AI

Best for: Brands that want competitor benchmarking plus done-for-you actions to close the gaps it finds

★★★★★★★★★★4.9/5 on G2 (10 reviews, checked Nov 2026)

Visit higoodie.com

Starting price$354/month (Core, billed monthly; $295/month billed annually)

Free planNo — 7-day free trial (Core)

Goodie pairs competitor benchmarking with actions: it tracks your share of voice against rivals daily across 5 engines, then its Optimization Hub turns the gaps into content, technical and outreach work, with 50 optimization actions a month on Core. The $295 annual-billed Core plan covers 110 prompts, 2 countries and 2 languages, with unlimited seats and a self-serve start.

The price is the honest trade-off: $354 a month on monthly billing is the highest published starting price here, and the 10-review G2 base behind its 4.9 rating is the smallest in this list. Buy Goodie when you want the tool to close the competitive gaps it finds, not just report them.

What we like

• Competitor and industry benchmarking with share of voice tracked daily against rivals on 5 engines
• Optimization Hub turns competitive gaps into content, technical and outreach work — 50 actions a month on Core
• Daily tracking on 5 engines with unlimited seats, plus brand sentiment and deep citation analysis
• Core is fully self-serve — start today with no sales call

Watch out for

• $354/month on monthly billing is the highest published starting price in this list
• Only 10 G2 reviews, so the 4.9 rating rests on a small base

#4

Scrunch AI

Best for: Content teams that want competitor tracking plus page-level optimization guidance in one tool

Visit scrunch.com

Starting price$250/month (Core)

Free planNo — 7-day free trial

Scrunch is the content-first pick for competitor analysis: it tracks your brand against 5 competitors on Core, then tells you which pages to change, with one page optimization a month and content generation built in. The $250 Core plan covers 125 unique prompts and 5,000 AI responses a month across ChatGPT, Perplexity, Google AI Overviews and Copilot.

Two limits matter. New prompts are checked daily for 14 days and then every 72 hours by default, so the competitor picture moves more slowly than the daily checkers here. And the wider model set — Claude, Gemini, AI Mode and Grok — is Enterprise-only. Choose Scrunch when the competitor gaps should turn into edited pages, not just charts.

What we like

• Tracks your brand against 5 competitors on Core, with sentiment analysis and citation and source data
• Combines AI visibility tracking with content optimization — it tells you what to change, not just where you rank
• 5,000 AI responses a month on Core, the most generous response allowance here

Watch out for

• New prompts run daily for 14 days, then every 72 hours by default — slower than the daily checkers here
• Only 5 competitors on Core, and the wider model set (Claude, Gemini, AI Mode, Grok) is Enterprise-only

#5

SE Ranking

Best for: Small agencies and in-house teams that want competitor analysis across both Google and AI answers for about $103/month

Visit seranking.com

Starting price$129/month (Core, billed monthly; $103.20/month billed annually)

Free planNo — 14-day free trial

SE Ranking is the value pick when competitor analysis spans both Google and AI answers. The $103.20 annual-billed Core plan bundles 2,000 keywords tracked daily, full competitive and keyword research, and AI visibility tracking of 25 prompts a day across 5 engines, so one subscription covers the rival comparison in both channels.

The AI side is the thinner half: 25 prompts a day is the smallest AI allowance among the suites here, and heavier AI competitor tracking needs the SE Visible add-on from $71 a month. White-label reporting is also an add-on, not included. Buy SE Ranking when most of your competitor work is still classic SEO with AI answers as the second front.

What we like

• One subscription covers rival comparison in both channels: 2,000 keywords tracked daily plus AI visibility on 5 engines
• Unlimited keyword, competitor and backlink research, with Share of Voice tracking in the suite
• AI visibility (25 prompts a day, 5 engines) is included in every plan, so there is no add-on fee for AI tracking

Watch out for

• Only 25 AI prompts a day on Core — heavy AI competitor tracking needs the SE Visible add-on from $71/month
• White-label reporting is an Agency Pack add-on from $69/month, not included in Core

#6

Semrush AI Visibility Toolkit

Best for: Teams already paying for Semrush who want AI competitor analysis inside the suite they already use

Visit semrush.com

Starting price$99/month per domain (Base, billed annually; requires a Semrush plan)

Free planNo — 7-day free trial (card required)

Semrush's AI Visibility Toolkit adds an explicit AI competitor analysis view to the largest SEO suite here, tracking 25 custom prompts a day against rivals across ChatGPT, Google AI, Gemini and Perplexity, with brand performance for one domain on the $99 Base plan. The data sits next to rank tracking, backlinks and PPC research in the same login.

The cost stacks: Base is $99 a month per domain on top of a Semrush plan, so the cheapest working setup is about $239 a month (SEO plan $139.95 plus Base $99), and white-label reporting is another $20 a month for the Pro Report add-on. It is the right buy for teams already paying for Semrush; as a first AI competitor tool it is the priciest route in.

What we like

• AI competitor analysis and prompt research are built into Base — the toolkit compares your brand against rivals directly
• Covers ChatGPT, Google AI, Gemini and Perplexity with 25 custom prompts a day on Base
• Sits inside Semrush's 27-billion-keyword database and full SEO toolkit, so AI data joins rank, backlink and PPC data

Watch out for

• $99/month per domain is on top of a Semrush plan — the cheapest working setup is about $239/month (SEO plan $139.95 + Base $99)
• Base includes only 1 Brand Performance domain; extra domains cost more

#7

Ahrefs Brand Radar

Best for: Teams already paying for Ahrefs who want competitor analysis on the largest prompt dataset in this list

Visit ahrefs.com

Starting price$50/month (Basic custom prompt package, +2,500 checks/month; requires an Ahrefs plan — Lite at $129/month includes 5 tracked prompts and 150 checks)

Free planYes — Ahrefs Free for verified site owners (Brand Radar tracking needs a paid plan or prompt package)

Ahrefs Brand Radar brings the biggest prompt dataset in this list to competitor analysis: 519 million-plus organic prompts, with your brand and your rivals measured across them. The $50 Basic prompt package adds 2,500 checks a month to an Ahrefs plan, and Lite at $129 already includes 5 tracked prompts and 150 checks, plus the full backlink and keyword research suite.

The refresh cadence is the limitation: the AI chatbot index updates monthly, not daily, so a rival's move can take weeks to show up. And the real starting cost is the plan underneath — about $179 a month for Lite plus the Basic package. Choose Brand Radar when the prompt dataset and the SEO suite behind it matter more than daily movement.

What we like

• Brand Radar draws on 519M+ organic prompts, the largest prompt dataset in this list
• Lite includes 5 tracked prompts and 150 checks a month, so small teams can start without a package
• Competitive Analysis and Rank Tracker sit in the same suite, so AI rivals can be checked against classic SEO rivals

Watch out for

• The $50 package sits on top of an Ahrefs plan, so the real starting cost is about $179/month (Lite $129 + Basic $50)
• The AI chatbot index refreshes monthly, not daily, so a rival's move can take weeks to show up

#8

AthenaHQ

Best for: Teams that want a free plan to start and are willing to pay $295/month for 11 models and unlimited competitor tracking

Visit athenahq.ai

Starting price$295/month (Starter; $245/month billed annually)

Free planYes — free Essential plan (300 credits, 5 engines)

AthenaHQ is the only tool here with a genuinely free plan: Essential gives 300 credits across ChatGPT, Perplexity, AI Overviews, Gemini and Copilot at no cost, with competitor insights included. The $245 annual-billed Starter plan adds 3,600 credits a month, visibility across 11 models and unlimited competitors, topics and prompts.

The credit math needs care: each prompt checked across all 11 models costs 11 credits per run, so 3,600 credits cover fewer prompts than the headline suggests, and API access is a paid add-on on Starter. There is also no published refresh cadence. Start on the free plan to test the competitor views, and upgrade only when the credit math works for your prompt list.

What we like

• The only free plan in this list — Essential gives 300 credits across 5 engines at no cost
• Unlimited competitors, topics and prompts on Starter, with visibility across 11 models
• Competitor insights and citation intelligence are included on the free plan, not held for paid tiers

Watch out for

• Each prompt checked across all 11 models costs 11 credits per run, so 3,600 credits cover fewer prompts than the headline suggests
• API access is a paid add-on on Starter, not included in the $295/month price

#9

Nightwatch

Best for: Small agencies that want citation-level competitor detail and unlimited seats for one euro price

Visit nightwatch.io

Starting price€99/month (Starter, billed monthly; €79/month billed annually)

Free planNo — 14-day free trial

Nightwatch ties competitor analysis to citations: its Citation Intelligence links each ranking change to the AI citations behind it in ChatGPT, Claude, Gemini and Perplexity, so you can see which rival pages the engines quote instead of yours. The €79 annual-billed Starter plan tracks 500 keywords daily and 50 AI prompts, with unlimited seats on every plan.

The prompt allowance is small — 50 AI prompts and 1,500 AI answers a month — and white-label reports start on Professional at €159 a month billed annually. Nightwatch also bills in euros, so US buyers should watch the exchange rate. Pick it when citation-level competitor detail and unlimited seats matter more than prompt volume.

What we like

• Citation Intelligence links each ranking change to the AI citations behind it, so you can see which rival pages the engines quote
• 6 AI surfaces on the entry plan — including Claude, which some rivals charge extra for
• Unlimited seats on every plan, so the whole team can use it at no extra cost

Watch out for

• Only 50 AI prompts and 1,500 AI answers a month on Starter — the smallest AI allowance among the dedicated tools here
• White-label reporting starts on Professional (€159/month billed annually), not Starter

What the best AI visibility competitor analysis tool actually does

The best AI visibility competitor analysis tool answers one question your rank tracker cannot: when someone asks ChatGPT or Perplexity for a recommendation, which brands get named — yours or your rivals? It runs the same prompts every day, records which brands appear in the answers, and turns the result into a share of voice you can compare across competitors. The good ones also show the citations behind each answer, so you can see exactly which rival pages the engines quote instead of yours.

That is different from classic competitor analysis. A rank tracker compares positions in Google; an AI visibility tool compares mentions inside generated answers, where there is no position 1 to 10 — there is only named or not named. One number that shows the scale of the data behind these tools: Ahrefs says its Brand Radar draws on more than 519 million organic prompts. That dataset is what its competitor comparison is built on, and it is why the tools with the largest prompt data tend to cost the most.

Three numbers carry most of the comparison. Share of voice is your slice of all brand mentions across the prompts you track, measured against your rivals. Citation share is how often the engines quote your pages rather than a competitor's when they answer. Sentiment is whether the answers describe your brand favorably, neutrally or not. A tool that reports all three, prompt by prompt, lets you find the exact questions where a rival wins and the exact pages the engines prefer — which is the whole point of the exercise.

Dedicated tools with competitor tracking first

Five of the nine tools in this list are dedicated AI visibility products: Peec AI, Profound, Goodie AI, Scrunch AI and AthenaHQ. They do one job — track how brands show up in AI answers — and the competitor comparison is the core of the product, not an add-on. Peec AI is the cheapest way in at $95 a month with unlimited competitors and gap analysis on the entry plan. Profound is the deepest, with prompt-by-prompt rival comparison across up to 9 engines, but it is custom-priced. Goodie AI pairs the benchmarking with optimization actions, Scrunch turns the gaps into edited pages, and AthenaHQ is the only one with a free plan.

For a small team that only needs the rival comparison, start with one of these five. The suites below are the better buy only when you also need rank tracking, backlinks and audits in the same subscription. If the competitor views are the whole job, a dedicated tool gives you more rival coverage per dollar.

One practical difference between the five is what happens after the comparison. Peec AI and Profound report the gap and leave the fix to you, with Peec's gap analysis pointing at the sources that name rivals but not you. Goodie AI and Scrunch go a step further and generate the work: Goodie's Optimization Hub produces content, technical and outreach actions, while Scrunch tells you which pages to edit. AthenaHQ sits in the middle, with content recommendations and a self-learning optimization agent on the paid plan. Decide how much of the follow-up you want the tool to do before you compare prices, because the tools that act cost more than the tools that only report.

All-in-one suites with AI competitor analysis

The other four tools are suites that added AI competitor analysis to a product you may already pay for. SE Ranking includes AI visibility on every plan, so the rival comparison in AI answers comes with 2,000 keywords tracked daily and full competitive research for $103.20 a month billed annually. Semrush sells it as a $99-per-domain toolkit on top of a Semrush plan, and Ahrefs Brand Radar covers it from Lite — both make sense only if the suite is already in your budget. Nightwatch sits between the two camps: a rank tracker first, with Citation Intelligence tying each ranking change to the AI citations behind it.

The suite route has one real advantage: the AI rival data sits next to the classic SEO rival data. You can check whether the competitor winning in ChatGPT is the same one outranking you in Google, and whether the pages the engines cite are the pages already ranking. Our AI search optimization service works from exactly that combined picture. If you want to see how the AI side looks for your own site first, our guide to getting cited in ChatGPT explains what the engines actually quote.

Quick comparison: tool type by need

How to choose: a short decision path

1. Name your rivals first. Write down the 3 to 5 brands your buyers actually compare you against. If the tool caps competitors below that number on the entry plan, it is the wrong plan or the wrong tool.
2. Count your prompts. A prompt is one question asked on one engine. Fifty prompts across 3 models is 150 answers a day; the same 50 across 11 models costs far more in credits. Match the prompt count to the rival set, not to the headline price.
3. Check the refresh speed. Daily if your rivals publish often or you report to clients weekly; monthly is enough only for slow-moving categories. Ahrefs Brand Radar refreshes monthly, Scrunch slows to every 72 hours after 14 days.
4. Decide dedicated tool or suite. If you already pay for SE Ranking, Semrush or Ahrefs, use its AI competitor view first. If you only need the rival comparison, a dedicated tool costs less.
5. Try before you pay. AthenaHQ has a free plan; Peec AI, Scrunch, Goodie AI and Nightwatch have free trials. Run your real rival set for a week and check whether the competitors it surfaces match the ones your sales team hears about.

Before you act on what the tools show, check how your pages would actually appear to a searcher with the free SERP snippet preview tool — a page the engines cite still needs a title and description that earn the click.

Mistakes to avoid

• Comparing headline prices without checking what sits underneath. Semrush's $99 toolkit and Ahrefs' $50 package both need a paid plan underneath, so the real starting cost is about $239 and $179 a month respectively.
• Tracking too many competitors. A rival set of twenty dilutes every metric and burns through prompts. Three to five direct rivals give a share of voice you can actually act on.
• Ignoring what counts as a prompt. Some tools charge per prompt, others per prompt-plus-model, and AthenaHQ charges per response. The same 50 questions can cost 50 credits or 550, depending on the model count.
• Trusting a directory price. Profound's old $99 Starter and $399 Growth plans still appear in directories and roundups, but the live pricing page shows a custom quote only. Always check the vendor's own page.
• Buying for the dashboard instead of the decision. The point of competitor analysis is the next action — a page to fix, a topic to cover, a source to earn. If a tool shows the gap but offers no route to close it, the cheaper tools in this list do the same job.

How we chose

We checked each vendor's own pricing page on November 1, 2026 and recorded the starting price exactly as shown, including the annual-billing figure where the page lists one. Ratings come from G2, shown only for the three tools whose G2 pages opened today — Peec AI, Profound and Goodie AI — because G2 returned rate-limit errors for the rest, so the other six carry no rating rather than a stale one. We ranked the tools by fit for the most common buyer — a small team or agency that wants to compare its brand against a handful of named rivals in AI answers — not by brand size. Three prices needed care: Nightwatch bills in euros and its pricing page renders plan prices with JavaScript, so the €99 figure is the published Starter price confirmed against our rank tracking guide; Goodie's page loads annual billing by default, so $295 is the annual price and $354 is the monthly one; and AthenaHQ's dollar figures did not render in the pricing-page text we fetched, so its $295 Starter price is the figure verified on October 31, 2026 and will be re-checked at the next review. No vendor paid for a place in this list, and none of the links here are affiliate links.

What to do next

Start with the decision path above: name your rivals, count your prompts, and decide dedicated tool or suite. Then take the free plan or trial of your top pick and run your real rival set for a week — if the competitors it surfaces match the ones your customers mention, and the gaps point at pages you can actually fix, you have your tool. If you'd rather have this set up and read for you, request a free SEO + AI visibility audit and get a ranked fix list in 2 business days.

Sources we checked (12)

• Peec AI pricing — peec.ai/pricing (checked November 1, 2026)
• Peec AI on G2 — 4.7/5, 21 reviews (checked November 1, 2026)
• Profound pricing — tryprofound.com/pricing (checked November 1, 2026)
• Profound on G2 — 4.5/5, 1,133 reviews (checked November 1, 2026)
• Goodie AI pricing — higoodie.com/pricing (checked November 1, 2026)
• Goodie AI on G2 — 4.9/5, 10 reviews (checked November 1, 2026)
• Scrunch pricing — scrunch.com/pricing (checked November 1, 2026)
• SE Ranking pricing — seranking.com/subscription.html (checked November 1, 2026)
• Semrush AI Visibility Toolkit pricing — semrush.com/pricing/ai (checked November 1, 2026)
• Ahrefs pricing — ahrefs.com/pricing (checked November 1, 2026)
• AthenaHQ pricing — athenahq.ai/pricing (checked November 1, 2026)
• Nightwatch pricing — nightwatch.io/pricing (checked November 1, 2026)