Local Business & Vertical Software

11 Best CMA Software for Realtors in 2026, Compared

Compare the 11 best cma software for realtors on price, MLS data and presentation quality for listing presentations, with prices checked Nov 7, 2026.

Shamim Mia, Founder, SerpAstraLast verified November 7, 202614 min read

We compare pricing pages, documentation and public reviews. We never accept payment for rankings.

Key takeaways

  • RPR is free with NAR membership and is the deepest research tool here; DealCheck is free for up to 15 properties with Plus at $10/month, and Cloud CMA is the presentation benchmark at $49/month.
  • Three tools publish no price at all — ToolkitCMA, Remine and MoxiPresent — so budget them by quote, not by a headline number.
  • The single most important buying factor is where your comps come from: MLS data wins listing presentations, public-records data wins off-market deals.
  • Paid prices run from $10 to $299 a month, and the dearest tool is not the best presenter — match the tool to the appointment, not to the price tag.
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Quick comparison

Starting prices checked November 7, 2026
ToolBest forStarting priceFree plan
Cloud CMAListing agents who want polished interactive CMAs for the listing presentation$49/moNo (14-day trial)
RPRNAR members who want the deepest free property research behind their pricingFree (NAR)Yes (NAR)
ToolkitCMAAgents and offices that want franchise-consistent branded CMA packagesCustom quoteNo
PropStreamAgents and investors comping off-market deals from public records$99/moNo (7-day trial)
RemineAgents who farm a territory and want predictive likely-to-sell scoresCustom quoteNo
PropertyRadarInvestors and agents comping distressed and off-market properties$119/moNo (5-day trial)
Top ProducerAgents who want CRM, CMA and follow-up in one system$179/mo/userNo
MoxiPresentBrokerages that want standardized presentations across the whole officeCustom quoteNo
DealCheckInvestors and agents who want fast deal math with comps on a free planFree; Plus $10/moYes (free)
HomebotAgents who want monthly home-value updates keeping past clients warm$50/moYes (free profile)
REsimpliWholesalers and flippers who want CRM, data and dialing in one login$299/moNo (14-day trial)

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The best cma software for realtors

#1

Cloud CMA

Best for: Listing agents who want polished interactive CMAs for the listing presentation

3.7/5 on G2 (19 reviews, checked Nov 2026)
Visit cloudcma.com
Starting price$49/month (single agent; $499/year billed annually, includes Homebeat)
Free planNo (14-day trial)

Cloud CMA earned its place as the default CMA tool by solving the presentation problem first. Its Live view lets you walk a seller through comps on a video call with live MLS data and a telestrator marker, which turns a routine pricing conversation into a consultation. The same report set also produces print-ready CMAs, buyer tours and property flyers, so one workflow covers the listing appointment and the leave-behind.

The practical catch is access. Many MLSs bundle Cloud CMA free for members, which makes it a no-brainer if yours does, but standalone pricing runs through Lone Wolf's store rather than a public pricing page. It costs $49 a month, or $499 a year with Homebeat. Buy it when the listing presentation is the job; pair it with a data tool when your deals live off the MLS.

What we like

  • Interactive Live view for screen-share listing presentations with a telestrator marker
  • Print and digital reports, buyer tours and property flyers from the same MLS data
  • Often included free with MLS membership, which makes it a no-brainer where bundled
  • Branded reports that look client-ready without extra design work

Watch out for

  • Standalone pricing is not on a public pricing page, so you buy through Lone Wolf's store or your MLS
  • Built around MLS data, so off-market and investor deals need a data tool alongside it
  • Presentation-first design means less depth for investor-style deal analysis
#2

RPR

Best for: NAR members who want the deepest free property research behind their pricing

4.4/5 on G2 (9 reviews, checked Nov 2026)
Visit narrpr.com
Starting priceFree with NAR membership (no paid plan)
Free planYes (NAR membership)

If you pay NAR dues, you already own the most data-rich CMA tool on this list. Realtors Property Resource combines MLS data with tax records, mortgage history and its own Realtor Valuation Model, and it costs nothing beyond membership. The Comp Analysis tools and customizable seller reports cover the full CMA workflow, and RPR Mobile lets you pull property data at a showing or a farm visit.

The limitation is eligibility: non-members cannot buy in at any price. And while the data depth is unmatched for free, the out-of-the-box reports look utilitarian next to Cloud CMA's designs. Many productive agents use both, RPR for research and valuation, and Cloud CMA or a branded tool for the client-facing presentation. Start with RPR before you spend anything.

What we like

  • Included in NAR dues at no extra cost — the deepest free CMA tool here
  • Realtor Valuation Model plus MLS data, tax records and mortgage history
  • Customizable branded seller reports and a mobile app for showings and farm visits
  • Comp Analysis tools cover the full CMA workflow from research to report

Watch out for

  • Only available to NAR members — non-members cannot buy in at any price
  • Out-of-the-box reports look utilitarian next to Cloud CMA's designs
  • The interface carries the weight of its huge dataset and takes time to learn
#3

ToolkitCMA

Best for: Agents and offices that want franchise-consistent branded CMA packages

4.3/5 on G2 (2 reviews, checked Nov 2026)
Visit realtytools.com
Starting priceCustom quote (no published pricing)
Free planNo

ToolkitCMA has been building CMA reports since 1988, longer than any other tool here, and that longevity shows in MLS coverage. It interfaces with hundreds of MLS systems across North America, merging your selected property data and photos into branded CMA documents, property tours and flyers. Major franchises get purpose-built branded presentations, and a customization service can tailor them further.

The trade-off for that heritage is a product that feels its age in places, and pricing is not published online — third-party directories disagree wildly, quoting anything from about $19 to $192 a month, so treat every quoted figure as unverified. Where ToolkitCMA wins is with agents and offices that want franchise-consistent branding handled for them, plus genuinely hands-on support.

What we like

  • Operating since 1988 with interfaces to hundreds of MLS systems across North America
  • Branded presentations built for most major real estate franchises
  • Strong one-on-one walk-through training and hands-on support
  • CMA documents, property tours and flyers from one set of selected data

Watch out for

  • No public pricing — you must contact the vendor for a quote
  • Interface reflects its long history and feels dated in places
  • Deep branding customization costs extra through the vendor's service
#4

PropStream

Best for: Agents and investors comping off-market deals from public records

Visit propstream.com
Starting price$99/month (Essentials, billed monthly; $81/month billed annually)
Free planNo (7-day trial)

PropStream approaches the CMA from the investor side of the business. Its comparable market analysis draws on public records and MLS data, but it sits inside a much bigger machine: lead lists with 165-plus filters, rehab and rental calculators, skip tracing and direct-mail marketing. For agents who work with investors, wholesalers or off-market properties, that combination means the comp and the outreach live in one login.

The 7-day free trial with 50 free leads makes evaluation concrete rather than theoretical. The honest catch is positioning: PropStream's reports are built for deal analysis, not for impressing a luxury seller at the kitchen table. Pair it with a presentation tool if your business is listings; use it alone if your business is deals. Essentials is $99 a month, or $81 a month billed annually.

What we like

  • 160 million-plus property records with MLS and public-records data
  • Comps, rehab and rental calculators plus skip tracing and direct mail in one platform
  • 165-plus search filters and 20 ready-made lead lists for motivated sellers
  • 7-day free trial with 50 free leads makes evaluation concrete

Watch out for

  • Reports are built for deal analysis, not for impressing a luxury seller at the kitchen table
  • Skip tracing costs extra on Essentials (12 cents per contact) unless you add Connect at $30/month
  • Data depth can overwhelm new agents, and the monthly cost adds up for casual users
#5

Remine

Best for: Agents who farm a territory and want predictive likely-to-sell scores

Visit remine.com
Starting priceCustom quote (no published pricing)
Free planNo

Remine blends property data with predictive analytics, and its Buy Score and Sell Score are the headline feature. Instead of starting from a subject property, you start from a map and ask who is most likely to sell, then build your CMA and outreach around those owners. Contact information is included in the monthly pricing with no hidden fees, which simplifies the usual list-plus-skip-trace math.

This makes Remine a prospecting engine that happens to do CMAs, rather than a CMA tool with prospecting attached. Agents who farm consistently get the most from it. If you only need a few CMAs a month for inbound listings, the analytics depth is more than you will use, and the unpublished pricing means a sales conversation before you can budget.

What we like

  • Proprietary Buy Score and Sell Score flag owners most likely to sell
  • Contact data included in the monthly price with no hidden fees
  • Map-based visualizations for farming a territory
  • Predictive analytics turn a map into a prospecting list, not just a comp sheet

Watch out for

  • Pricing is not published, so budgeting needs a sales conversation first
  • The lowest review score in this list (2.2 out of 5 on Capterra) flags ease of use and value concerns
  • Analytics-first design means listing presentations are secondary
#6

PropertyRadar

Best for: Investors and agents comping distressed and off-market properties

4.5/5 on G2 (35 reviews, checked Nov 2026)
Visit propertyradar.com
Starting price$119/month (Solo, billed monthly; $99/month billed annually)
Free planNo (5-day trial)

PropertyRadar started in foreclosure tracking in 2007 and built outward into one of the deepest distress-data platforms in residential real estate. Its 160 million-plus property records carry 30-plus distress signals, from pre-foreclosure to tax liens, plus life-event indicators that flag likely sellers before they list. The built-in skip tracing and multi-channel marketing tools mean a targeted list can become a campaign without exporting anything.

For CMA purposes, the value is comping properties that never touch the MLS: distressed, off-market and pre-market deals where standard MLS-based tools go blind. The interface assumes you are comfortable with data, and new users should budget learning time. Solo is $119 a month, or $99 a month billed annually, with a 5-day free trial and 250 contact appends included each month.

What we like

  • 160 million-plus property records with 30-plus distress signals, from pre-foreclosure to tax liens
  • Life-event indicators flag likely sellers before they list
  • Built-in skip tracing and multi-channel marketing tools in one login
  • Property monitoring and alerts track status changes on saved properties

Watch out for

  • Entry price is higher than PropStream for similar record counts
  • Contact appends beyond the included allowance cost 4 to 8 cents each
  • Data-heavy interface has a learning curve, and there is a no-refund policy
#7

Top Producer

Best for: Agents who want CRM, CMA and follow-up in one system

3.1/5 on G2 (124 reviews, checked Nov 2026)
Visit topproducer.com
Starting price$179/month per user (Pro, billed monthly)
Free planNo

Top Producer is not a CMA-only tool, and that is the point for its users. It wraps CMA capability, including branded MLS market reports with listing, price-change and sold alerts, inside a full CRM with follow-up coaching, AI-assisted messaging, transaction management and lead generation. For an agent who wants one system from first contact to closing, the CMA arrives with the client history attached.

The compromise is focus. A dedicated tool like Cloud CMA will out-present it, and a data tool like PropStream will out-research it. But neither of those reminds you to call the seller, drafts the follow-up email and tracks the transaction. Pro costs $179 per user a month, and team plans start at $399 a month for five users. Choose it when organization, not valuation, is your bottleneck.

What we like

  • CRM, CMA, marketing and transaction management in one login
  • Branded MLS market reports with listing, price-change and sold alerts
  • More than 320 MLS board connections for property alerts and farming
  • AI-assisted messaging and follow-up coaching keep sellers warm

Watch out for

  • Pro at $179 per user a month is the most expensive entry here for a solo agent
  • CMA is one module of a bigger system, not the specialty — a dedicated tool out-presents it
  • One-year agreement with contract rigidity that reviewers cite often
#8

MoxiPresent

Best for: Brokerages that want standardized presentations across the whole office

4.5/5 on G2 (10 reviews, checked Nov 2026)
Visit moxiworks.com
Starting priceCustom quote (brokerage-bundled pricing)
Free planNo

MoxiPresent is the presentation layer of the MoxiWorks platform, built for brokerages that want every agent delivering the same polished story. It turns live MLS data into interactive CMAs, listing presentations, buyer tours and property reviews from one shared template library, so a seller in any office sees the same standard. Reviewers rate it 4.5 out of 5 on G2 and praise how professional the finished presentations look.

The catch is how it is sold. MoxiWorks sells at the brokerage level, and individual agents cannot purchase the platform on their own — pricing is quote-based and varies by brokerage agreement, with no free trial. If your brokerage already runs MoxiCloud, MoxiPresent is the natural core; if you are a solo agent, start with a tool you can buy yourself.

What we like

  • Interactive presentations built from live MLS data for the whole brokerage
  • One library of standardized CMA, listing and buyer-tour templates
  • Easy to use once learned — reviewers praise the professional-looking output
  • Part of MoxiCloud, so presentations connect to the brokerage CRM and marketing

Watch out for

  • Sold at the brokerage level — individual agents cannot buy it directly
  • No public price and no free trial; packaging varies by brokerage agreement
  • Works best inside the full MoxiCloud stack, so switching costs are high
#9

DealCheck

Best for: Investors and agents who want fast deal math with comps on a free plan

4.6/5 on G2 (15 reviews, checked Nov 2026)
Visit dealcheck.io
Starting priceFree (Starter plan; Plus $10/month)
Free planYes (Starter free)

DealCheck is the best pure analysis tool in this list for running rental, flip and BRRRR numbers fast, with a genuinely free starter plan. Enter a purchase price, financing, rehab costs and rent, and it calculates cash flow, cap rate, cash-on-cash, ROI and long-term projections up to 35 years. The free Starter plan saves up to 15 properties and includes comps, owner lookup and branded PDF reports.

The pricing is refreshingly straightforward: Plus runs $10 a month for 50 saved properties, and Pro $20 a month for unlimited properties, with a free 14-day trial on paid plans and three months free on yearly billing. The limit is scope — DealCheck analyzes deals you already found and will not source them. Use it to check the numbers, then present with a dedicated CMA tool.

What we like

  • Free Starter plan covers up to 15 saved properties with comps and branded reports
  • Plus at $10 a month is the cheapest paid plan in this list
  • Rental, flip, BRRRR and multifamily calculators with cash flow, cap rate and IRR
  • Branded PDF reports you can hand to a client or an investor in one click

Watch out for

  • Free plan caps saved properties at 15 — active investors need Plus or Pro
  • It analyzes deals you already found; it does not source deals or leads for you
  • Reports are deal-analysis sheets, not listing-presentation CMAs
#10

Homebot

Best for: Agents who want monthly home-value updates keeping past clients warm

Visit homebot.ai
Starting price$50/month (agent plan; $25/month when co-sponsored by a lender; $50 setup fee)
Free planYes (free profile)

Homebot is not a traditional CMA tool — it is a homeowner engagement platform that sends personalized home-value reports to your database automatically. Each homeowner receives monthly updates on their home's estimated value, equity position and refinancing opportunities, with your name and branding attached. Homeowners can request a CMA directly from you inside the digest, which turns a passive report into a seller conversation.

The agent plan costs $50 a month on your own, or $25 a month when co-sponsored by a lender, plus a one-time $50 setup fee and $10 a month per extra block of 100 clients past 250. Agents featured through a lender's digest pay nothing at all. Buy Homebot to nurture the sphere you already have, not to win a listing appointment tomorrow.

What we like

  • Automated monthly home-value digests keep you in front of past clients without manual work
  • Co-sponsored agents pay $25 a month, and a lender sponsor can cover the cost
  • Homeowners can request a CMA directly from you inside the digest
  • Equity, refinance and move-up signals surface clients ready to talk

Watch out for

  • Not designed for listing-appointment CMAs — reports are automated and general-purpose
  • Agent plan costs $50 a month on your own, plus a $50 setup fee and $10 per extra 100 clients
  • No G2 or Capterra rating was found, so there is no independent review score to show
#11

REsimpli

Best for: Wholesalers and flippers who want CRM, data and dialing in one login

4.9/5 on G2 (397 reviews, checked Nov 2026)
Visit resimpli.com
Starting price$299/month (Solo, billed monthly; $249/month billed annually)
Free planNo (14-day trial)

REsimpli is an all-in-one CRM built for real estate investors, and it is the only tool here that runs the whole funnel: list building and driving for dollars, skip tracing, a triple-line dialer, drip campaigns, direct mail, eSign and built-in accounting. Solo costs $299 a month, or $249 a month billed annually, and includes 10,000 free skip traces a month — the largest allowance in this list — plus unlimited calling, SMS and email.

The September 2026 reprice replaced the old Basic, Pro and Enterprise plans with Solo, Team and Business, so the $99 and $199 figures still quoted in older roundups are stale. AI agents are paid add-ons from $99 to $399 each, which pushes the real cost well past $299 for teams that want them. Choose REsimpli when one login must run the whole investor operation.

What we like

  • All-in-one investor CRM: list building, skip tracing, dialer, marketing and accounting
  • 10,000 free skip traces a month on Solo — the largest allowance in this list
  • Driving-for-dollars lists and cash-buyer searches included on every plan
  • Highest G2 score in this list at 4.9 out of 5 from 397 reviews

Watch out for

  • Solo at $299 a month is the dearest entry here, and AI agents cost extra ($99 to $399 each)
  • Old $99 and $199 plans are gone — the September 2026 reprice more than doubled the entry price
  • One user on Solo, so a second seat adds $99 to $125 a month

The best cma software for realtors turns a pile of comparable sales into a pricing story a seller can trust, and the eleven tools below are ranked by fit for the most common buyer — a US listing agent who needs a client-ready CMA this week. Every price was checked on November 7, 2026, and three tools publish no price at all, so this list says so instead of repeating a directory estimate.

How to choose the best cma software for realtors

  • Start with your data source. If your deals come from the MLS, a presentation-first tool like Cloud CMA or ToolkitCMA is the natural core. If your deals come from driving for dollars, expireds, probate or investors, you need public-records depth from PropStream, PropertyRadar or Remine first.
  • Check what your MLS already gives you. Cloud CMA is frequently included free with MLS membership, and RPR comes with NAR membership. Many agents pay for a third tool while leaving two capable ones unused.
  • Match the tool to the appointment. A listing presentation rewards visual polish and live interactivity. An investor conversation rewards comp accuracy and deal math. A farming campaign rewards distress signals and contact data.
  • Price the workflow, not the subscription. A $49 tool that needs a separate skip-tracing subscription and a separate presentation tool costs more than a $99 all-in-one. Map the full monthly stack before comparing price tags.
  • Test the report on a real listing. Run one genuine CMA through the trial or free plan and show it to a colleague. If the comps are hard to adjust or the report looks dated, the tool will cost you listings no matter how cheap it is.

Good CMA software is only half the visibility job: the listing still has to be found. Our guide to local SEO tools covers the search side, and the free local business schema generator helps your brokerage pages show up correctly in Google. Before you publish new listing pages, check your local SEO basics too — a CMA wins the appointment, but search brings the appointment in the first place.

Bar chart of starting prices billed monthly: RPR $0, DealCheck $10, Cloud CMA $49, Homebot $50, PropStream $99, PropertyRadar $119, Top Producer $179, REsimpli $299
Starting prices, billed monthly. ToolkitCMA, Remine and MoxiPresent publish no starting price. RPR is free with NAR membership; DealCheck's free Starter plan is shown as its first paid plan (Plus $10/month). Annual billing is lower for most tools — the comparison table at the top shows the annual figure.

CMA software for realtors pricing: what you will actually pay

Take a solo agent who runs about four CMAs a month and works mostly MLS listings with the occasional investor deal. On list prices, the subscription costs $0 on RPR or DealCheck Starter, $49 on Cloud CMA, $50 on Homebot, $99 on PropStream, $119 on PropertyRadar, $179 on Top Producer and $299 on REsimpli. The three custom-quote tools — ToolkitCMA, Remine and MoxiPresent — cannot be priced from a page, so get a written quote before you compare them with anything else.

Over a year, that is $0 on RPR, $588 on Cloud CMA billed monthly or $499 billed annually, $600 on Homebot before its $50 setup fee, $972 on PropStream billed annually, $1,188 on PropertyRadar billed annually, $2,148 on Top Producer and $2,988 on REsimpli billed annually. The same agent and the same four CMAs a month cost $0 at the free end and $2,988 at the dear end — and the dear end is an investor CRM, not a better presenter.

Three costs sit outside every number above. First, the add-ons: skip tracing runs about 12 cents a contact on PropStream Essentials and 4 to 8 cents on PropertyRadar past the included allowance, and Homebot charges $10 a month per extra block of 100 clients past 250. Second, the second seat: Top Producer charges per user, and REsimpli adds $99 to $125 a month for each extra user. Third, the setup fees: Homebot charges a one-time $50, and Top Producer's website add-on runs $35 per user a month. If you want the social side of the listing covered too, see our guide to the best social media platforms for real estate agents.

Matrix showing what each entry plan includes: daily updates, free plan, AI visibility and white-label
What the entry plan includes, checked November 7, 2026. A dash means the feature is not included on the entry plan.

Know the difference: a CMA report vs a home valuation

The confusion in this category is between a CMA and an automated home valuation. A CMA is an agent-built pricing analysis: you pick comparable sales, adjust for condition, location and timing, and present a recommended price range with your judgment attached. A home valuation, such as the estimate inside Homebot's monthly digest or RPR's Realtor Valuation Model, is a model output — useful as a starting point, but with no agent judgment in it.

A second confusion is between a CMA tool and a CRM that happens to have a comp tab. Top Producer and REsimpli both build CMAs, but the CMA is one module of a bigger system: the CRM reminds you to call, drafts the follow-up and tracks the transaction. A dedicated tool like Cloud CMA will out-present both, and a data tool like PropStream will out-research both. Buy the CRM when organization is the bottleneck; buy the dedicated tool when the presentation is.

A third distinction worth knowing is MLS data versus public-records data. MLS-based tools know what actually sold, at what price, with photos and terms. Public-records tools know what exists, who owns it and what liens sit on it — including properties that never touch the MLS. Most productive agents end up with one of each: an MLS tool for listings and a records tool for off-market deals.

Quick comparison: tool type by need

BuyerBest pickWhy
NAR member on a budgetRPRFree with membership, deepest research here
Most listing agentsCloud CMAInteractive Live presentations, $49/month
Franchise office brandingToolkitCMAFranchise-consistent packages, custom quote
Investor and off-market dealsPropStream160M records and comps, $99/month
Distressed-property farmingPropertyRadar30-plus distress signals, $119/month
One system for CRM plus CMATop ProducerCRM with MLS market reports, $179/user/month
Cheapest paid deal analysisDealCheckFree plan, Plus is $10/month

Mistakes to avoid

  • Paying for a tool your MLS already gives you. Cloud CMA is frequently bundled free with MLS membership, and RPR comes with NAR dues. Ask your MLS what is included before you spend anything.
  • Buying on the headline price and ignoring the add-ons. Skip tracing, extra seats, contact blocks and setup fees are where the real bill lives: a $99 plan with tracing can cost more than a $119 plan with tracing included.
  • Picking comps to hit a target price. Every tool here will happily build a CMA from bad comps. The most common failure is not the software; it is selecting comparables from the wrong neighborhood, ignoring condition differences, or stretching the time window.
  • Judging a CMA tool by its CRM, or a CRM by its CMA. A great CRM with a weak CMA will not win listings, and a great CMA with no follow-up will not win the next one. Buy for the bottleneck you actually have.
  • Trusting a directory price for a tool that publishes none. ToolkitCMA, Remine and MoxiPresent publish no price; third-party directories quote figures from about $19 to $199 a month for the same tool. Get a written quote instead.

How we chose

We checked each vendor's own pricing page on November 7, 2026 and recorded the starting price exactly as shown, including the annual-billing figure where the page lists one, and we ranked the tools by fit for the most common buyer — a US listing agent who needs a client-ready CMA — not by brand size. Where a vendor publishes no price, we say so: ToolkitCMA, Remine and MoxiPresent are listed as custom quote, and third-party figures for them are not repeated as prices. PropStream's $99 price was confirmed by October 2026 reads of its own pricing page, since the page renders its prices in graphics that a text crawl does not capture. Cloud CMA's $49 figure comes from Lone Wolf's own comparison page, since Cloud CMA has no public pricing page. Two ratings are omitted: PropStream's G2 count is ambiguous — one source says the product page has no reviews yet, while others cite 193 reviews that appear to aggregate the vendor's other products — and Homebot has no G2 or Capterra rating to show. No vendor paid for a place in this list, and none of the links here are affiliate links.

What to do next

Start with the free tools you may already own: check whether your MLS bundles Cloud CMA, and if you pay NAR dues, open RPR before you spend anything. Then run one real listing through your top pick's trial or free plan and show the finished report to a colleague — if the comps are easy to adjust and the report looks like it belongs at a kitchen table, you have your tool. If the books are sorted but new sellers are not finding you, our monthly SEO service handles the visibility side — or compare providers in our guide to marketing platforms for small business SEO. Once your tools are in place, find out what's holding your rankings back.

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Shamim

Shamim

Founder of SerpAstra

A full-stack SEO and digital marketer who spends most days on Local SEO for dental practices, AI search visibility and lead generation.

Frequently asked questions

What is the best CMA software for realtors?

Cloud CMA is the best fit for most listing agents at $49/month, thanks to its interactive Live presentations. RPR is the best free option for NAR members. Agents comping off-market deals should start with PropStream at $99/month, and investors who want one system should look at REsimpli.

How much does CMA software cost?

Entry prices run from $0 to $299 a month. RPR is free with NAR membership and DealCheck is free for up to 15 properties. The first paid plans cost $10 on DealCheck, $49 on Cloud CMA, $99 on PropStream and $119 on PropertyRadar. Three tools publish no price and sell by quote.

Is RPR really free?

Yes, for NAR members. Realtors Property Resource is included in National Association of Realtors dues at no extra cost, and there is no paid plan to upgrade into. Non-members cannot buy access at any price, so if you are not a member, Cloud CMA at $49/month is the closest paid equivalent.

What is the difference between a CMA and a home valuation?

A CMA is an agent-built pricing analysis: you pick comparable sales, adjust for condition and location, and present a recommended price range. A home valuation, such as an automated estimate, is a model output with no agent judgment. A CMA is what wins the listing; a valuation is a starting point for the conversation.

Can CMA software replace an appraisal?

No. A CMA supports a listing price and a pricing conversation, but it is not a formal appraisal. Only a licensed appraiser can produce an appraisal for a lender, and a CMA must never be presented as one. Use the software to price the listing well, then let the appraiser do their own job.

Do I need CMA software if my MLS already gives me one?

Check first — many MLSs bundle Cloud CMA free for members, and NAR members already have RPR. If your MLS gives you one of those, you may not need to pay for another. Buy a second tool only when it adds something your bundled tool lacks, such as off-market data or predictive farming scores.

Which CMA tool is best for investors?

PropStream at $99/month is the best starting point for investor comps, with 160 million records and deal calculators. PropertyRadar at $119/month is better for distressed and off-market deals. REsimpli at $299/month suits wholesalers who want the CRM, dialer and marketing in the same login as the comps.

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