SEO & AI Search

10 Best Link Building Companies (2026): Who to Hire and What It Costs

10 best link building companies compared on price per link, retainer cost and who each one fits, with prices checked on the vendor's own site, November 1, 2026.

Shamim Mia, Founder, SerpAstraLast verified November 1, 202614 min read

We compare pricing pages, documentation and public reviews. We never accept payment for rankings.

Key takeaways

  • The HOTH is the short-list pick for most buyers: Link Outreach from $175 per link with the article included, no contract and no minimum order.
  • Per-link prices run $75 to $375 here; monthly retainers run $2,500 to $8,000 — decide which model fits your budget before you compare vendors.
  • The single most important buying factor is site quality: a link is only worth its price if the site has real traffic and real readers, not just a high DA or DR score.
  • Every price below was checked on the vendor's own site on November 1, 2026. No G2 ratings are shown — G2 pages would not load for verification, so no score is estimated.
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Quick comparison

Starting prices checked November 1, 2026 on each vendor's pricing page
ToolBest forStarting priceFree plan
The HOTHIn-house teams and agencies that want to order links like products, with published prices and no contract$175/linkNo
Rhino RankAgencies and site owners who want the cheapest vetted guest posts with a first-order refund$75/postYes (free account)
FATJOESEO agencies reselling blogger outreach under their own brand, ordering in volume£60/postYes (free account)
LoganixBuyers who want to approve every site before paying, or shop a 10,000-site database themselves$200/postYes (free account)
Editorial.LinkBrands with $350+ per-link budgets that want to approve every placement before it goes live$375/linkNo
LinkBuilder.ioCompanies that want a fixed number of high-DR links every month without managing outreach$2,999/moNo
Stellar SEOBrands in regulated or competitive niches — legal, finance, health — that need custom outreach$2,500/moNo
uSERPFunded SaaS and B2B brands that want tier-one editorial links and digital PR$5,000/moYes (free consult)
Page One PowerBrands and agencies that want a manual link-building specialist, including white-label fulfillmentCustom quoteNo
Siege MediaLarger brands that want links earned through content and digital PR, not bought per placement$8,000/moNo

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The best link building companies

#1

The HOTH

Best for: In-house teams and agencies that want to order links like products, with published prices and no contract

Visit thehoth.com
Starting price$175 per link (Link Outreach, DR 20+; $405 at DR 50+)
Free planNo

The HOTH is the most productized name in this list, and that is its whole appeal: you order links the way you order software. Link Outreach starts at $175 per link for DA or DR 20+ sites, the article is included, and there is no contract and no minimum order. Eight ala carte products cover outreach, insertions, press releases, syndication, digital PR and earned media.

The trade-off is control. Tiers price a DA or DR floor, not a named publication, so you cannot judge the exact site before ordering, and managed strategy costs extra — HOTH X starts at $1,000 a month. Buy The HOTH when you want published prices and no commitment; hire a retainer agency when you want a strategist choosing every placement.

What we like

  • Link Outreach from $175 per link with the article included (500–2,000 words), tiered by DA/DR from 20+ to 50+
  • Eight ala carte products in one catalog — outreach, insertions, press releases, syndication, digital PR and earned media — with no contract
  • AI-focused products: Exclusive Media Links ($450) and Earned Media ($3,500/month) target placements on sites AI systems cite

Watch out for

  • Link Outreach tiers price a DA/DR floor, not a named publication, so you cannot judge the exact site before ordering
  • Managed strategy (HOTH X) starts at $1,000/month on top — ala carte orders leave the strategy to you
#2

Rhino Rank

Best for: Agencies and site owners who want the cheapest vetted guest posts with a first-order refund

Visit rhinorank.io
Starting price$75 per post (Guest Posts, DA10+; $400 at DA60+)
Free planYes — free account, pay per placement

Rhino Rank is the cheapest vetted entry in this list: guest posts start at $75 per placement on DA10+ sites, with a 750+ word article written in-house and one contextual dofollow link. Every placement carries 12-month replacement cover, and your first order is covered by a no-questions-asked refund up to $550.

The pricing model needs one honest note: DA sets the tier and the price, so a high-DA site with little real traffic costs the same as one readers actually visit. Rhino Rank cross-checks DR and live traffic, but the tier is still DA. For a first link order on a tight budget, the refund alone makes it the lowest-risk place to start.

What we like

  • Guest posts from $75 per placement (DA10+), the cheapest entry in this list, with a 750+ word article included
  • First order covered by a no-questions-asked refund up to $550, plus 12-month replacement cover on every link
  • White-label from the start: unbranded CSV reports, in-house UK team, no PBNs

Watch out for

  • Pricing is set by Moz DA, not traffic — a high-DA site with little traffic costs the same as one readers visit
  • Managed campaigns start at $500/month, so hands-off strategy costs extra
#3

FATJOE

Best for: SEO agencies reselling blogger outreach under their own brand, ordering in volume

Visit fatjoe.co
Starting price£60 per post (Blogger Outreach, DR10+; £60–£280 range)
Free planYes — free account, pay per order

FATJOE is the reseller pick. Its Blogger Outreach service starts at £60 per post, with the writing included, DR-guaranteed placements and a lifetime link guarantee. Orders are built for agencies: white-label CSV reports, dashboard tagging so you can sort orders per client, and 10% off monthly spend on subscription.

Two honest limits. You cannot pre-approve blogs before ordering — you track placements in the dashboard after they are secured. And the price is in pounds, so US buyers pay the exchange rate on top of the listed range. If you resell links to clients, that white-label workflow is worth more than the per-post saving.

What we like

  • Blogger Outreach from £60 per post with writing included, DR-guaranteed placements and a lifetime link guarantee
  • Built for reselling: white-label CSV reports, dashboard tagging per client, and 10% off monthly spend on subscription
  • Money-back guarantee if a placement misses its guarantees, with no duplicate domains

Watch out for

  • No site pre-approval — you track placements in the dashboard after ordering, rather than choosing blogs first
  • Priced in pounds, so US buyers pay the exchange rate on top of the listed £60–£280 range
#4

Loganix

Best for: Buyers who want to approve every site before paying, or shop a 10,000-site database themselves

Visit loganix.com
Starting price$200 per post (Essential Links; Authority Links from $400)
Free planYes — free account, pay per placement

Loganix is the control pick. Its team hand-picks sites and sends you a shortlist to approve before anything is written, or you can browse its database of 10,000+ pre-vetted sites yourself — the only vendor here that lets you shop the list. Essential Links guest posts start at $200, with the article written for you and a white-label report.

The catch is transparency: prices live in the order portal, not on the marketing page, so you create an account to see the full rate card. And relevance costs double — Authority Links on niche-specific sites with 1,000+ monthly visits start at $400. Buy Loganix when approving the site matters more than the lowest price.

What we like

  • Guest posts from $200 with the article written for you, a shortlist to approve, and a white-label report with live URLs
  • Self-serve database of 10,000+ pre-vetted sites — the only vendor here that lets you shop the list yourself
  • Placement guarantee with about 3-week turnaround; rejected links replaced at no extra cost

Watch out for

  • Prices live in the order portal, not on the marketing page, so you must create an account to see the full rate card
  • Authority Links start at $400 — the niche-relevant tier costs double the Essential tier
#5

Editorial.Link

Best for: Brands with $350+ per-link budgets that want to approve every placement before it goes live

Visit editorial.link
Starting price$375 per link (single link; $350 per link in a pack of 5)
Free planNo

Editorial.Link works at the premium end, and its pricing is unusually simple: one link costs $375, whatever the site's DR. A DR 80 placement costs the same as a DR 60 one, and packs bring the per-link price to $350 for five and $300 for twenty. You approve every site before the link goes live, and placements average DR 50–90 with 5,000+ monthly traffic.

The honest limit is the floor: $375 a link is five times Rhino Rank's entry tier, and there is no budget option for testing the water. Pack pricing is also an average DR range, not a minimum. Buy Editorial.Link when every placement must be pre-approved and the budget allows premium rates.

What we like

  • Single links at $375 flat, whatever the site's DR — a DR 80 link costs the same as a DR 60 link
  • You approve every site before the link goes live, with a dedicated account manager
  • Packs average DR 50–90 with 5,000+ monthly traffic, and every link carries a 6-month replacement warranty

Watch out for

  • Premium pricing: $375 a link is five times Rhino Rank's entry tier, with no budget option
  • Packs quote an average DR of 50–90, not a minimum, so individual placements vary widely
#6

LinkBuilder.io

Best for: Companies that want a fixed number of high-DR links every month without managing outreach

Visit linkbuilder.io
Starting price$2,999/month (Startup, 8 links a month)
Free planNo

LinkBuilder.io sells link building as a fixed monthly package: Startup is 8 links a month for $2,999, scaling to 53+ links at $19,999, all at an average DR of 50–90. Strategy is included on every tier — link planning, competitor backlink gap analysis and keyword analysis — so you are buying a plan, not just placements.

The commitment is the thing to weigh. There are no one-off orders and no free trial, so the smallest possible spend is $2,999 a month, every month. For a company that wants a predictable number of high-DR links without managing outreach, that fixed volume is the point; for a one-off campaign, a per-link vendor costs less.

What we like

  • Fixed monthly volume: Startup is 8 links a month for $2,999, so you know the output before you pay
  • Four tiers from 8 to 53+ links a month, all at average DR 50–90
  • Strategy included: link planning, competitor backlink gap analysis and keyword analysis on every tier

Watch out for

  • No one-off orders — the smallest commitment is $2,999 a month, every month
  • No free trial and no published per-link price; the monthly package is the only way to buy
#7

Stellar SEO

Best for: Brands in regulated or competitive niches — legal, finance, health — that need custom outreach

Visit stellarseo.com
Starting price$2,500/month (Foundation package; typical investment $2,500–$3,500/month)
Free planNo

Stellar SEO is the regulated-niche pick. Its Foundation package starts at $2,500 a month — the cheapest managed retainer among the agencies here — and it specializes in the niches where publishers reject boilerplate pitches on sight: legal, finance, healthcare and insurance. Every prospect passes a 27-point vetting checklist before outreach.

Pricing is a typical investment range, not a fixed price: $2,500–$3,500 a month for the Foundation tier, with the final quote set by competition and authority gaps. White-label niche edits run $225 per link for agencies. Buy Stellar SEO when your niche is the problem — the custom prospecting is what you are paying for.

What we like

  • Foundation package from $2,500 a month — the cheapest managed retainer among the agencies here
  • Built for regulated niches: legal, finance, healthcare and insurance, with a 27-point vetting checklist per site
  • White-label niche edits at $225 per link, with 6-month replacement on dropped links

Watch out for

  • Typical investment is a range ($2,500–$3,500/month), not a fixed price — your quote depends on competition and authority gaps
  • No per-link price for managed campaigns — link volume varies with difficulty
#8

uSERP

Best for: Funded SaaS and B2B brands that want tier-one editorial links and digital PR

Visit userp.io
Starting price$5,000/month (link building from $5,000/month, three-month initial term)
Free planYes — free consultation

uSERP is the premium SaaS pick, and the rare premium agency that publishes its pricing: link building from $5,000 a month on a three-month initial term. The work is digital PR and editorial outreach to tier-one publications, with named clients including Monday.com and Robinhood, and monthly link deliverables are guaranteed on a written quality bar.

The floor is the filter: $5,000 a month with a three-month term puts uSERP out of reach for small sites, and you cannot buy a single link. Its own FAQ puts typical high-quality retainers at $5,000–$25,000+ a month. For a funded SaaS brand chasing placements a buyer would recognize, it is the most transparent premium option here.

What we like

  • Publishes its pricing — link building from $5,000 a month — which almost no premium agency does
  • Digital PR and editorial outreach to tier-one publications, with named clients including Monday.com and Robinhood
  • Guaranteed monthly link deliverables on a written quality bar, with a named client success manager

Watch out for

  • Three-month initial term, then month to month — you cannot buy a single month or a single link
  • The entry retainer is $5,000 a month, so it only fits funded teams; small sites get more from a per-link vendor
#9

Page One Power

Best for: Brands and agencies that want a manual link-building specialist, including white-label fulfillment

Visit pageonepower.com
Starting priceCustom quote (no published pricing)
Free planNo

Page One Power is the specialist pick: a link-building-only agency since 2010, working nine manual techniques — guest posts, broken link building, resource links, unlinked mentions, digital PR and more. Campaigns combine several techniques into one strategy built around your backlink profile and your competitors'.

The honest gap is price transparency: nothing is published, so you cannot budget without a call and a custom proposal. The techniques also assume you have linkable assets — broken link and resource campaigns work best with a strong library of on-site content. For agencies, white-label fulfillment with special pricing is the quiet strength here.

What we like

  • Link building only, since 2010 — nine manual techniques from broken link building to digital PR, not a sideline
  • White-label fulfillment for agencies, with special agency pricing and no direct client contact
  • Backlink audits with a disavow file included, so risky links get cleaned before new ones are built

Watch out for

  • No published pricing — every campaign is custom-scoped, so you cannot budget before a call
  • Best suited to brands with linkable assets: broken link and resource campaigns need strong on-site content to work
#10

Siege Media

Best for: Larger brands that want links earned through content and digital PR, not bought per placement

Visit siegemedia.com
Starting price$8,000/month (content-marketing minimum, 12-month contract)
Free planNo

Siege Media is the content-led pick, and the most expensive way into this list. Its content-marketing minimum is $8,000 a month on a 12-month contract, with a 30-day out clause. The model earns links rather than buying them: top-funnel content that ranks, then gets cited — with average DR 40+ in most industries and DR 50+ in tech, per Siege.

What you pay for is the content itself. Nearly 50% of creation time goes to design, including interactives and data journalism that AI summaries cannot copy, backed by 5,000+ publisher relationships. There is no per-link price and no link count guaranteed. Buy Siege Media when you want links that arrive because the content earned them.

What we like

  • Content-led links: assets that earn links by ranking, with average DR 40+ in most industries (DR 50+ in tech), per Siege
  • 5,000+ publisher relationships and digital PR from a team that has done this for 13+ years
  • Design-led content: nearly 50% of creation time goes to design, including interactives that AI summaries cannot copy

Watch out for

  • $8,000 a month minimum on a 12-month contract — the highest floor in this list
  • No per-link or per-post pricing: you buy a unit system based on time, so link counts are an outcome, not a deliverable

The best link building companies earn backlinks from other websites to yours, then report every live placement. That is the whole job: no buying links from a list, no automated blasts, no private blog networks. A good company finds real sites with real readers, pitches them content worth publishing, and places your link inside it — then shows you the live URL.

People search for this category as link building companies, link building agencies and link building services, and they all mean the same thing: someone else does the outreach for you. The companies differ in how they charge — per link, per post, or a monthly retainer — and the price follows the model, not just the link.

One number sets the budget for this whole category: in Editorial.Link's March 2026 survey of 518 SEO professionals, the average acceptable price for one high-quality backlink was $508.95. That is what practitioners say a good link is worth — not what they paid, but what they consider acceptable. Every price in this list sits against that benchmark, and most of the per-link vendors here charge less than it.

Five of the ten companies here charge per link or per post, and that is where most buyers should start. The HOTH sells Link Outreach from $175 per link with the article included, Rhino Rank sells guest posts from $75, FATJOE sells blogger outreach from £60, Loganix sells guest posts from $200, and Editorial.Link sells single links at $375 flat. No contracts, no minimums, no strategist required — you order placements the way you order anything else.

Per-link buying fits a fixed budget. You know the price of every placement before you commit, you can stop after ten links, and you can compare vendors on one number. The catch is that the number is not the whole story: a $75 link on a DA10+ site and a $375 link on a DR 50–90 site are different products, and the tier — DA, DR, traffic — is what you are actually paying for. Check the tier beside the price, every time.

The per-link vendors also differ in control. Loganix and Editorial.Link let you approve the site before the link goes live; The HOTH and FATJOE do not offer pre-approval on their entry products. If approving the site matters to you, that single feature narrows the list to two. Our guide to guest post services covers the same vendors in more depth, including how their tiers compare.

Bar chart of starting prices: Rhino Rank $75, The HOTH $175, Loganix $200, Editorial.Link $375, Stellar SEO $2,500, LinkBuilder.io $2,999, uSERP $5,000, Siege Media $8,000 — per-link figures are per placement, retainers are monthly
Starting prices: per-link figures are per placement, retainers are monthly. FATJOE (£60 per post) and Page One Power (custom quote) are not plotted.

Monthly retainers, from $2,500 to $8,000

The other five companies sell time, not links. LinkBuilder.io is the most productized: $2,999 a month for 8 links, with strategy included. Stellar SEO starts at $2,500 a month for custom outreach in competitive niches. uSERP starts at $5,000 a month for digital PR and tier-one editorial links. Page One Power quotes every campaign custom. Siege Media starts at $8,000 a month for content marketing that earns links by ranking.

A retainer buys what per-link ordering cannot: strategy, content, and someone choosing the targets. LinkBuilder.io includes link planning and competitor gap analysis on every tier; uSERP guarantees monthly deliverables on a written quality bar; Siege Media builds the content assets that attract links on their own. If you need fifty links a month, or links in a niche where publishers reject cold pitches, a retainer is cheaper per link than buying them one at a time.

The honest trade-off is commitment. LinkBuilder.io, Stellar SEO, uSERP and Siege Media all start with a monthly floor and, in uSERP's and Siege's case, a multi-month term. You cannot buy one month or one link. Budget the first quarter, not the first month, and ask what happens to the links if you cancel — replacement cover and link permanence vary by vendor.

AI search is now part of the brief

Links used to be judged on Google rankings alone. Now buyers ask whether a placement helps in AI answers too — and several vendors here sell exactly that. The HOTH's Exclusive Media Links and Earned Media target US news sites that AI systems cite. Siege Media's content is designed to be cited by large language models, and its founder wrote a book on generative engine optimization. uSERP sells AI search programs alongside link building, and Editorial.Link offers a dedicated AI optimization service.

The mechanism is the same as classic link building: placements on trusted, widely cited publications signal to AI systems that a brand is a credible source. What changes is the site list — a link on a news domain or a major publication carries more weight in AI answers than the same link on a small blog. If AI visibility matters to your business, ask vendors which of their placements appear in AI Overviews and ChatGPT citations, not just which ones rank. Our monthly SEO service is built around exactly that question, and our guide to backlink software explains how to check what your links are actually doing.

Matrix showing what each company offers: regular reporting, free account or consultation, AI visibility services and white-label fulfillment
What each company offers, checked November 1, 2026. A dash means the feature is not offered.

Quick comparison: tool type by need

BuyerBest pickWhy
Small budget, first linksRhino Rank$75 a post, DA-tiered, first-order refund up to $550
Agency reselling linksFATJOE£60 a post, white-label reports, 10% off monthly spend
Want to approve every siteLoganixShortlist approval, or shop 10,000+ sites yourself
Premium editorial, pre-approvedEditorial.Link$375 a link, approve every site, DR 50–90 average
Fixed monthly volumeLinkBuilder.io8 links a month for $2,999, strategy included
Funded SaaS, tier-one pressuSERP$5,000 a month, digital PR, named clients
Content-led, earned linksSiege Media$8,000 a month, links earned by ranking content

How to choose: a short decision path

  1. Pick your model first. Per-link if your budget is fixed and your target list is small; retainer if you need ongoing volume or a strategist. The model decides the short-list more than any brand name does.
  2. Set a floor on site quality, not just DA or DR. Ask what traffic the site gets and whether real people read it. A high authority score on an empty site is still an empty site.
  3. Check the approval and reporting. Can you approve sites before they go live? Do you get live URLs in a report you can show a client? Loganix, Editorial.Link and Rhino Rank all report live URLs; white-label reports matter if you resell.
  4. Price the tier, not the headline. A $75 DA10+ post and a $375 DR 50–90 link are different products. Compare vendors at the same tier, and check what the price includes — writing, outreach, replacement cover.
  5. Try a small order first. Every per-link vendor here sells one placement with no contract. Order a few links, check the live pages against your own standards, and only then commit to a retainer.

Before you point new links at a page, run its title through the free SERP snippet preview tool — a link to a page with a weak title still earns a weak click. And if you want the outreach workflow itself, our guide to automated link building tools covers the software side of the same job.

Mistakes to avoid

  • Comparing per-link prices without checking the tier. A $75 link and a $375 link differ in the site, not just the vendor. Always compare at the same DA, DR and traffic level.
  • Buying on DA or DR alone. Authority scores are third-party estimates, not Google signals. A site can score high and have no readers — check traffic and relevance too.
  • Ignoring replacement cover. Links drop. Rhino Rank covers 12 months, Editorial.Link 6 months, Stellar SEO 6 months — ask every vendor what happens when a placement disappears.
  • Hiring a retainer for a one-off job. If you need ten links, buy ten links. A $2,500 monthly floor is the wrong tool for a single campaign.
  • Skipping the audit before building. Links will not fix a page with technical problems. A backlink audit — Page One Power includes a disavow file — should come before new links, not after.

How we chose

We checked each vendor's own site on November 1, 2026 and recorded the starting price exactly as shown. Three prices need a note: Loganix lists its guest-post prices in its order portal rather than on its marketing page, so the $200 starting figure is the portal's listed Essential tier; uSERP's $5,500 Launch tier is reported by several 2026 roundups but did not appear on uSERP's own pages we opened, so we use the $5,000 floor uSERP itself states; Page One Power publishes no price, so it is listed as a custom quote. No G2 rating is shown for any company: G2 pages would not load on the check date, so no score is estimated or carried over from a directory. We ranked the companies by fit for the most common buyer — a small or mid-size business, or an agency buying links for clients — not by brand size. No vendor paid for a place in this list, and none of the links here are affiliate links.

What to do next

Start with the decision path above: pick per-link or retainer, set your site-quality floor, and check approval and reporting. Then place a small order with your top pick — one or two links — and read the live pages like a skeptical editor before you spend more. If the sites are real, the content is relevant and the report shows live URLs, you have your vendor. If you'd rather have this set up and read for you, request a free SEO + AI visibility audit and get a ranked fix list in 2 business days.

Rather not run the tools yourself?

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Sources we checked (11)
Shamim

Shamim

Founder of SerpAstra

A full-stack SEO and digital marketer who spends most days on Local SEO for dental practices, AI search visibility and lead generation.

Frequently asked questions

How much does link building cost in 2026?

Per-link prices in this list run $75 to $375, and monthly retainers run $2,500 to $8,000. As a benchmark, Editorial.Link's March 2026 survey of 518 SEO professionals put the average acceptable price for one high-quality backlink at $508.95. Finance, legal and other competitive niches cost more than the average.

What is the best link building company?

The HOTH is the best fit for most buyers: published prices from $175 per link, no contract and no minimum order. Rhino Rank is the cheapest vetted entry at $75 a post. Funded SaaS brands should look at uSERP, and larger brands that want links earned through content should look at Siege Media.

Is paying for links safe?

It depends on how the links are built. Manual outreach to real sites with real readers, relevant content and editorial oversight is the low-risk end of the market. Private blog networks, automated placements and paid links with no editorial review are what Google's spam policies target. Ask any vendor how its sites are vetted before you pay.

Per-link or monthly retainer — which is better?

Per-link buying fits a fixed budget and a defined target: you know the price of every placement before you commit. A retainer fits an ongoing goal, because it buys strategy, content and outreach together. If you only need ten links, buy ten links; if you need fifty a month, a retainer is cheaper per link.

How long does link building take to work?

Expect early ranking movement within about 90 days of consistent link building, per The HOTH, with significant traffic and revenue results typically taking 6 to 12 months. Links compound slowly: a placement earned this month keeps passing authority for years. Anyone promising page-one rankings in weeks is selling something else.

Should I hire a link building company or do outreach myself?

Do it yourself if you have the time and a small target list — outreach is a learnable skill. Hire when the volume or the niche beats your capacity: uSERP puts competent in-house link builders at $60,000 a year plus $10,000 a year in tools, before a single link is built. Compare that cost against the vendor's price.

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