11 Best Marketing Calendar Software in 2026, Compared

CoSchedule is the only tool in this list built around the marketing calendar itself rather than around tasks or social accounts. Campaigns, blog posts and social posts all sit on one drag-and-drop calendar, so the team sees what goes out, on which channel and on what date, without opening three tools. Starter costs $29 a month billed annually, or $39 month to month, and covers one user and three social profiles.

The catch is the seat and profile maths. Starter covers one person, Professional covers two for $49 a month and a third seat costs another $29, so a team of four or more needs the custom-priced Suite. Posting to X costs $16 per profile a month extra, and extra profiles cost $5 each. Choose CoSchedule when the calendar is the product you are buying.

Monday.com is the most visual way to run a marketing calendar: the same campaign plan shows as a board, a timeline and a calendar, and the colour-coded status columns show what is drafted, approved and live. Basic costs $9 a seat a month billed annually, or $12 month to month, and the free plan covers up to two seats. Content calendar templates mean a new team can plan its first month fast.

The catch is that Basic is boards only. Automations, integrations, the timeline and the calendar view all start on Standard at $12 a seat a month, so that is the real entry price. Seats also come in buckets — a minimum of three, then five, ten and fifteen — so a four-person team pays for five seats. Pick Monday.com when the team thinks in boards.

Asana is the structured pick for campaign work: every piece of content is a task with an owner, a due date and an approval step, and the calendar view turns that task list into a publish schedule the whole team can read. Starter costs $10.99 a user a month billed annually, or $13.49 month to month, and includes timeline and Gantt views, custom fields, forms, dashboards and unlimited automations. AI Studio Basic is included too.

The limits are scope and price. Asana plans content brilliantly but publishes nothing, so social posts still need a scheduler such as Later or Hootsuite alongside it. The free plan caps at two users, and timesheets and budgets cost $5.99 a user a month extra. Choose Asana when campaigns run as structured projects with approvals; choose CoSchedule when the calendar itself is the work.

Trello is the simplest calendar workflow in this list: a card for every piece of content, a checklist inside it, a due date on top, and a board that moves cards from idea to published. Standard costs $5 a user a month billed annually, or $6 month to month, with unlimited boards and collaborators. The free plan covers up to ten collaborators per Workspace, so a tiny team can run a content pipeline at $0.

The catch is the calendar itself. The calendar view is Premium only at $10 a user a month, so a team that buys Standard for the price gets boards without the calendar. Trello also publishes nothing and reports little, so social scheduling needs a second tool. Pick Trello when the budget is small and the workflow is simple.

ClickUp is the all-in-one answer to the marketing calendar: tasks, docs, goals, time tracking and the calendar all live in one workspace, with calendar, Gantt, board and list views of the same work. Core costs $9 a user a month billed annually, or $12 month to month, and includes time tracking, Goals, custom fields and 1,000 automation actions a month. The Free Forever plan covers unlimited members, so a team can test the workflow before paying.

The catches are the pricing page and the setup time. ClickUp shows two plan line-ups at once — new Core and Business plans beside older Unlimited and Business plans — and which one you see depends on your workspace, so confirm the price at checkout. The depth also means setup takes longer than Trello. Choose ClickUp when one app should replace four.

Notion is the flexible pick: the marketing calendar is one view of a content database, so the same posts show as a calendar, a board and a table. Plus costs $10 a member a month billed annually, or $12 month to month, and adds unlimited blocks for the team, unlimited file uploads, a 30-day page history, custom forms and sites. Guests are free and never count as members.

The limits are publishing and AI. Notion schedules nothing, so social posts still need a scheduler, and full Notion AI needs Business at $20 a member a month. The free plan is genuinely useful for one person but caps at 1,000 blocks the moment a second member joins. Choose Notion when the content system matters as much as the calendar.

Later is the visual pick for social-first teams: a drag-and-drop calendar with a feed preview, so you see how a scheduled post will sit next to the posts around it before it goes out. Starter costs $25 a month billed monthly, or $18.75 a month billed annually, and covers one user, one Social Set of up to eight profiles, 30 posts per profile a month and a Link in Bio page.

The catch is the cap. Starter allows one user and one Social Set, and neither can be extended on that plan — a second brand or a second person means Growth at $37.50 a month billed annually. Later also supports no X account and offers no publishing API. Choose Later when Instagram, TikTok and Pinterest are the calendar.

Airtable is the data pick: campaigns live as structured records in a base, and the calendar is one view of that base alongside kanban, gallery and timeline views. Team costs $20 a user a month billed annually, or $24 month to month, and includes 50,000 records per base, 20 GB of attachment space, 25,000 automation runs a month and 15,000 AI credits per paid user a month. Read-only collaborators are free.

The catch is who counts as billable. On Team, commenters count as paid seats, so a base shared with many stakeholders costs more than the headline suggests — Business makes commenters free but costs $45 a user a month. Airtable also publishes nothing, so the calendar plans the work and a scheduler posts it. Choose Airtable when campaigns are data; choose Notion when they are documents.

HubSpot Marketing Hub is the CRM pick: the marketing calendar sits on top of contacts and deals, so a campaign is not just a date on a board but a send to a list you can measure. Starter costs $20 a seat a month, with a $7-a-seat annual promo for new customers, and includes 1,000 marketing contacts, email automation, landing pages, live chat and ad management. The free CRM tools cover 1,000 contacts.

The catch is the contact maths. Starter includes only 1,000 marketing contacts, and each extra 1,000 costs $50 a month, so a growing list moves the bill faster than the seat count does. Professional then jumps to $890 a month plus a $3,000 one-time onboarding fee. Choose HubSpot when the calendar must tie to contacts and revenue.

Hootsuite is the veteran social calendar: one calendar schedules across every connected account, a unified inbox handles the replies, and listening and competitive benchmarking start on the Standard plan. Standard costs $99 a user a month billed annually and covers up to ten social accounts with unlimited scheduled posts and an AI assistant. Professional lifts the account cap to unlimited for $199 a user a month.

The catch is the per-seat maths and the missing monthly rate. Every person costs a full seat, so three people on Standard cost $297 a month, and the plans page shows annual-billed rates only — the monthly-billing rate is not published anywhere on the page. Approval workflows need Advanced at $399 a user a month. Choose Hootsuite when one person runs many accounts; choose Sprout Social when the team and the reporting are bigger.

Sprout Social is the enterprise pick in this list: the social content calendar sits next to a consolidated inbox, so the same screen that plans the week also answers the replies. Essentials costs $79 a seat a month billed annually, or $99 month to month, and covers five social profiles with optimal send-time suggestions and profile-level reporting. Standard adds the inbox, monitoring and review management for $199 a seat a month.

The catch is that Essentials has no inbox, so a team that needs one starts at Standard, and listening and premium analytics are paid add-ons on top of the seat price. Per-seat billing also scales hard: five people on Professional cost $1,495 a month. Choose Sprout Social when reporting and the inbox matter as much as the calendar; choose Hootsuite when one person runs the accounts.