10 Best Marketing Funnel Software in 2026, Compared

Quick comparison

The best marketing funnel software

#1

ClickFunnels

Best for: Businesses that want the reference all-in-one funnel builder — pages, checkout, email, CRM and courses in one account

Visit clickfunnels.com

Starting price$97/month (Launch, billed monthly; $81/month billed annually)

Free planNo — 14-day free trial

ClickFunnels is the product most people mean when they say funnel builder. The page builder, checkout, email tools, CRM and course delivery all run from the same account, so a funnel that captures a lead, sells a product and follows up afterward needs no second subscription. Launch costs $97 a month, or $81 billed annually, and covers 10,000 contacts, 50,000 emails a month and 3 courses.

The watch-outs are the caps inside the plans. Launch allows 10,000 contacts and 3 courses, so a course business with more than a few products outgrows it fast, and the price climbs with contacts and email volume, which is really a CRM and email cost, not a page cost. Buy ClickFunnels when you want one account to run the whole funnel; buy Systeme.io or Kartra when the budget or the course catalogue points elsewhere.

What we like

• The product most people mean by funnel builder: pages, checkout, email, CRM and courses under one login
• Unlimited funnels and unlimited visitors on every plan, with 1,000,000 words of AI tool usage on Launch
• Prebuilt funnel templates for lead magnets, webinars, product launches and sales pages
• 30-day money-back guarantee on the first payment, plus a 14-day free trial

Watch out for

• Launch caps at 10,000 contacts and 3 courses, so a course business outgrows it fast
• No free plan — only a 14-day trial — and the price climbs steeply with contacts and email volume
• Email sends beyond the plan limit cost extra, which the headline price does not show

#2

Systeme.io

Best for: Solo sellers and coaches who want a real funnel, email list and course on a free plan before paying anything

Visit systeme.io

Starting priceFree (Free plan; Startup $17/month billed monthly, $170/year)

Free planYes — free plan (2,000 contacts, 3 funnels)

Systeme.io is the budget all-in-one that is generous enough to run a real business on its free plan. The free account covers 2,000 contacts, 3 funnels, 1 course with up to 500 students, a blog, a custom domain and unlimited email sends, and it never expires. Startup costs $17 a month, or $170 a year, and raises the caps to 5,000 contacts, 10 funnels and 5 courses.

The limits to watch are the small ones. The free plan allows a single automation rule, a single email campaign and a single tag, so any serious follow-up sequence needs Startup, and free accounts stop taking payments after $10,000 in lifetime sales. There are no transaction fees on any plan, which is the part of the pitch that holds up. Start here when the budget is $0 and the offer is simple.

What we like

• The only genuinely free full funnel here: 3 funnels, 2,000 contacts and 1 course at $0, with no card required
• 0% transaction fees on every plan, including Free — Stripe or PayPal take the only cut
• Startup at $17/month covers 5,000 contacts, 10 funnels and 5 courses with unlimited email sends
• One login replaces a funnel builder, email tool, course host and affiliate program

Watch out for

• The free plan allows only 1 automation rule, 1 email campaign and 1 tag — real automation needs Startup
• Free accounts stop taking payments after $10,000 in lifetime sales
• Paid plans are not refundable, and the pricing page's own FAQ disagrees with its plan table on funnel limits

#3

Kartra

Best for: Course creators and coaches who sell knowledge products and want funnels, email, memberships and video in one place

Visit kartra.com

Starting price$59/month (Essentials, billed monthly; $52/month billed annually)

Free planNo — 14-day free trial

Kartra is built for people who sell what they know: the funnel mapper, page builder, email, checkouts, memberships, courses and video hosting all live in one subscription. Essentials costs $59 a month, or $52 billed annually, and covers 500 contacts and 10,000 emails a month. Starter costs $119 a month, or $99 billed annually, and raises the cap to 2,500 contacts with unlimited email and SMS.

The catch is the transaction fee. Essentials takes 5% of every sale, so a seller doing $940 a month in sales pays more in fees than the $60 gap to Starter, which charges 0%. Contact caps also auto-upgrade the account mid-cycle once the list outgrows the plan. Pick Kartra when the business is courses and coaching; pick ClickFunnels when the funnel itself, not the course library, is the job.

What we like

• A true all-in-one: funnel mapper, pages, email, checkouts, memberships, courses and video hosting in one account
• Unlimited forms, pages and products from Starter, with unlimited email and SMS
• Built-in calendars, helpdesk and affiliate management, so a coaching business needs no extra tools
• 30-day money-back guarantee on the first payment, plus a 14-day free trial

Watch out for

• Essentials charges a 5% transaction fee on every sale — the fee only disappears on Starter at $119/month
• Contact caps auto-upgrade you mid-cycle, with a reconciliation fee, once your list outgrows the plan
• No free plan, only a 14-day trial, and reviewers rate its ease of use below HubSpot and ActiveCampaign

#4

HubSpot Marketing Hub

Best for: Growing teams that want the funnel to run on a real CRM, so sales and marketing share one contact record

Visit hubspot.com

Starting price$20/month per seat (Starter, billed annually; $7/seat promotional pricing for new customers)

Free planYes — free plan (free CRM and marketing tools)

HubSpot Marketing Hub is the funnel tool for teams that already think in CRM terms. Every lead, form fill and email open lands on one contact record that sales can see, so the funnel and the pipeline are the same system instead of two tools stitched together. The free plan covers the CRM, forms and live chat, and Starter costs $20 a seat a month with 1,000 marketing contacts included.

The pricing has two moving parts, and both matter. Seats cost $20 each, and contacts beyond the first 1,000 cost $50 per 1,000 a month, so a 5,000-contact list adds $200 a month before the seat price. Professional then jumps to $890 a month plus a $3,000 onboarding fee. Choose HubSpot when the CRM is the point; choose a cheaper all-in-one when the funnel is a solo job.

What we like

• The only tool here where the funnel runs on a full CRM, so every lead carries its whole history
• Free plan is genuinely useful: free CRM, forms, live chat and 2,000 email sends a month
• Starter removes HubSpot branding and adds email automation, landing pages and ad management
• Largest integration marketplace in this list, with the support reviewers rate highest here

Watch out for

• Starter is priced per seat and per 1,000 marketing contacts — extra contacts cost $50 per 1,000 a month
• Professional jumps to $890/month plus a $3,000 one-time onboarding fee, with no tier in between
• The $7/seat promotional price is for new customers only and does not last

#5

Leadpages

Best for: Small businesses that want affordable, good-looking landing pages fast and do not need testing yet

Visit leadpages.com

Starting price$29/month (Pro, billed monthly; $23.20/month billed annually)

Free planNo — 7-day free trial

Leadpages keeps landing pages affordable and honest. Pro starts at $29 a month with 25 pages, one custom domain, one blog, 5 GB of storage and 12,000 AI credits a month, and annual billing drops it to $23.20 a month. Business at $49 a month doubles the pages and domains. There are no traffic caps on any plan, so a page that goes viral costs the same as a quiet one.

The honest catch is the tier structure. Pro and Business are publishing plans only: A/B testing, dynamic text replacement, lead enrichment and audience targeting all start on Grow at $99 a month, more than three times the entry price. Buy Leadpages when you need pages published fast and cheap; buy Unbounce when testing the page is the reason you are buying at all.

What we like

• The cheapest dedicated page builder here: Pro starts at $29/month with a custom domain and API access
• 12,000 AI credits a month on Pro, plus an MCP connector to publish pages from Claude or ChatGPT
• No traffic caps on any plan, unlike Unbounce, which charges for visitors above the plan limit
• Templates look designed rather than generated, and every plan includes a 7-day free trial

Watch out for

• A/B testing and dynamic text replacement only start on Grow at $99/month — Pro only publishes pages
• Pro caps at 25 pages, 1 custom domain and 1 seat, so a second site means Business at $49/month
• No free plan, only a 7-day free trial, and form submissions are kept for 30 days on Pro

#6

GetResponse

Best for: Email-first businesses that want funnels, landing pages and webinars in the same account as the newsletter

Visit getresponse.com

Starting price$19/month (Starter, billed monthly at 1,000 contacts; $15.58/month billed annually)

Free planYes — free plan (500 contacts, 2,500 emails a month)

GetResponse is the email platform that grew a funnel on the side, and for an email-first business that order is right. Starter costs $19 a month at 1,000 contacts, or $15.58 billed annually, and includes unlimited email sends, autoresponders, a landing page builder, signup forms and popups, and one automation workflow. Marketer at $59 a month adds unlimited workflows, abandoned cart recovery and sales funnels.

The limits are the workflow cap and the list-size ladder. One automation workflow covers a welcome sequence and little else, and the price climbs with the list: $54 a month at 5,000 contacts, $79 at 10,000. The free plan covers 500 contacts and 2,500 emails a month, but automations built during the 14-day trial stop working when it ends. Pick GetResponse when email is the business and webinars are the bonus.

What we like

• Unlimited email sends on every paid plan, with autoresponders and a landing page builder on Starter
• The only tool here with native webinar hosting, bundled on Creator at $69/month
• Free plan covers 500 contacts and 2,500 emails a month, enough to run a real small newsletter
• Signup forms, popups and AI content tools included from the entry plan

Watch out for

• Starter allows only one automation workflow — unlimited workflows start on Marketer at $59/month
• The price rises with list size, so the $19 Starter becomes $54 at 5,000 contacts and $79 at 10,000
• Annual plans are not refundable, and the free plan drops automations and autoresponders after the 14-day trial

#7

ActiveCampaign

Best for: Businesses that live on email automation and want the funnel's follow-up to be the product's strongest feature

Visit activecampaign.com

Starting price$19/month (Starter, billed monthly at 1,000 contacts; $15/month billed annually)

Free planNo — 14-day free trial

ActiveCampaign is the automation engine of this list. Starter costs $19 a month billed monthly, or $15 billed annually, at 1,000 contacts, and includes multi-step automation, A/B testing, 250-plus templates and Active Intelligence AI features. Plus at $49 a month adds landing pages, predictive sending and unlimited automation, and Pro at $79 adds conditional content and advanced reporting.

The price is the thing to model before you buy, because it is set by contact count. Starter is $15 a month at 1,000 contacts and $149 at 10,000, about ten times the price for ten times the list, and accounts now pay for every contact including unsubscribed ones. Starter also caps automations at 5 actions with no branching. Buy ActiveCampaign when the follow-up sequence is the product; buy GetResponse when webinars matter more.

What we like

• The strongest automation in this list: multi-step journeys with branching, scoring and predictive sending
• More than 1,000 integrations, the widest marketplace here after HubSpot
• Active Intelligence AI features are included on Starter, not held for the top tier
• Segmentation and tagging are deep enough to run a whole funnel from one list

Watch out for

• Starter caps automations at 5 actions with no branching, and allows only 1 user
• The price is set by contact count, so Starter jumps from $15 to $149 a month between 1,000 and 10,000 contacts
• Landing pages, pipelines and predictive sending wait for Plus at $49/month or higher

#8

Kit

Best for: Creators who sell newsletters, courses and digital products and want landing pages and commerce in the email tool

Visit kit.com

Starting price$39/month (Creator, billed monthly at 1,000 subscribers; $33/month billed annually)

Free planYes — free Newsletter plan (up to 10,000 subscribers)

Kit, formerly ConvertKit, is email marketing built for people whose business is their audience: newsletter writers, course sellers and coaches. The free Newsletter plan covers up to 10,000 subscribers with unlimited broadcasts and landing pages, though only one basic automation. Creator costs $39 a month at 1,000 subscribers, or $33 billed annually, and adds unlimited visual automations, sequences and integrations.

The price history matters. Creator more than doubled in September 2025, from about $15 to $39 a month, and the price keeps rising with the list: $89 a month at 5,000 subscribers, $139 at 10,000. Kit Commerce also takes 3.5% plus $0.30 on every sale. Choose Kit when the audience is the business and the funnel is a newsletter with a buy button attached.

What we like

• The free Newsletter plan covers up to 10,000 subscribers with unlimited broadcasts and landing pages
• Visual automations and sequences are unlimited on Creator, with tagging instead of rigid lists
• Kit Commerce sells digital products and paid newsletters without a separate checkout tool
• Free migrations from other email tools, and no sending limits on any plan

Watch out for

• Creator more than doubled in price in September 2025, from about $15 to $39/month at 1,000 subscribers
• Kit takes 3.5% plus $0.30 on every sale through Kit Commerce, on every plan
• Visual email design is plain next to GetResponse and Brevo, and advanced analytics wait for Pro at $79/month

#9

Unbounce

Best for: Paid-traffic marketers who need landing pages that test and optimize themselves, not a full funnel suite

Visit unbounce.com

Starting price$29/month (Starter, billed monthly; $22/month billed annually)

Free planNo — 14-day free trial

Unbounce is a landing page platform for marketers who run paid traffic, and it is the only tool here whose whole pitch is conversion rather than breadth. Starter costs $29 a month, or $22 billed annually, and covers 5 pages and 500 visitors a month. Build at $99 a month, or $74 billed annually, removes the page cap and covers 20,000 visitors with popups, sticky bars and AI copywriting.

The testing features sit higher than the headline suggests. A/B testing starts on Experiment at $149 a month, and Smart Traffic, the AI routing Unbounce is known for, starts on Optimize at $249. Visitor overages cost $80 per extra 10,000 visits. Buy Unbounce when ad spend is the budget and the landing page is where the money is made or lost.

What we like

• The strongest page-level conversion tools here: A/B testing, dynamic text replacement and Smart Traffic AI
• Unlimited conversions and unlimited subdomains on every plan, with free hosting included
• Drag-and-drop builder with popups and sticky bars, plus 30,000 AI credits on Build
• Built for paid traffic: every plan is tuned to turn ad clicks into leads

Watch out for

• Starter covers only 5 pages and 500 visitors a month — a real campaign needs Build at $99/month
• A/B testing starts at $149/month and Smart Traffic at $249/month, so the testing features cost extra
• Visitor overages cost $80 per extra 10,000 visits, so a campaign that takes off raises the bill

#10

Brevo

Best for: Small businesses that send a lot of email cheaply and want landing pages and a CRM in the same cheap account

Visit brevo.com

Starting price$9/month (Starter, billed monthly for 5,000 emails; $8.08/month billed annually)

Free planYes — free plan (up to 100,000 contacts, 300 emails a day)

Brevo is the cheapest way into this list, and its pricing works differently from the rest: it charges by emails sent, not by contacts kept. The free plan stores up to 100,000 contacts and sends 300 emails a day, and Starter costs $9 a month for 5,000 emails. Standard at $18 a month adds automation, A/B testing and web tracking, and removes the Brevo logo.

The catch is the contact cap hiding inside each email tier. The $9 tier stores only 500 contacts, so a 3,000-contact list must buy the 20,000-email tier at $32 a month on Starter, and the free plan's 100,000-contact storage is worth more than the paid tiers' caps. Pick Brevo when the list is big, the sends are few, and the budget is the deciding factor.

What we like

• The cheapest entry here: Starter costs $9/month for 5,000 emails, and the free plan stores 100,000 contacts
• Prices by emails sent, not by list size, so a big list that emails rarely stays cheap
• Free plan sends 300 emails a day with no time limit, and includes the CRM and chat
• Transactional email, SMS and WhatsApp run from the same account when the business needs them

Watch out for

• Starter stores only 500 contacts and keeps the Brevo logo on emails unless you pay a $9/month add-on
• Automation, A/B tests and web tracking only arrive on Standard at $18/month
• Paid tiers cap stored contacts, so a 3,000-contact list cannot use the $9 tier at all

The best marketing funnel software turns a stranger into a customer without a patchwork of tools: one place to build the page, capture the lead, send the follow-up and take the payment. We ranked the ten tools below by fit for the most common buyer — a small business or solo seller running paid traffic or a growing email list — and every price was checked on the vendor's own pricing page on November 5, 2026.

How to choose the best marketing funnel software

• Start with the funnel, not the page. A page builder publishes landing pages; a funnel builder also runs the checkout, the upsell and the follow-up. If you only need pages, Leadpages or Unbounce costs far less than ClickFunnels.
• Count your contacts before your features. ActiveCampaign Starter is $15 a month at 1,000 contacts and $149 at 10,000; HubSpot charges $50 per extra 1,000 contacts. Price your own list size, not the headline.
• Check the cap that bites first. Kartra Essentials takes 5% of every sale, Systeme.io's free plan allows one automation rule, and Unbounce Starter covers 500 visitors a month. The first cap you hit is your real price.
• Decide whether email lives inside the funnel. GetResponse, Kit, Brevo and ActiveCampaign bundle email with the pages; ClickFunnels, Kartra and Systeme.io bundle it too. Unbounce and Leadpages need a separate email tool.
• Try the free plan with a real offer. Systeme.io, HubSpot, GetResponse, Kit and Brevo all have free plans. Build one real funnel on the free tier before paying — a week with your own offer tells you more than any review.

If the funnel's job is to bring in customers from search as well as ads, our monthly SEO service covers the visibility side. And before you spend on traffic, check your links with the free UTM builder tool — it tags every campaign link so you can see which funnel step actually converts.

Whatever you shortlist, run one real campaign through it before you commit to a year. The free plans and trials in this list are long enough to build a genuine funnel — your page, your lead magnet, your follow-up — and that campaign tells you more than any review can. Check two things in the trial: that the checkout takes a real payment without a surprise fee, and that the follow-up emails actually send. Every tool here lets you test that before the first invoice.

Marketing funnel software pricing: what you will actually pay

Take a solo seller with a 1,000-contact list running one funnel. On monthly billing, the entry plan costs $9 a month on Brevo Starter, $17 on Systeme.io Startup, $19 on ActiveCampaign Starter or GetResponse Starter, $20 a seat on HubSpot Starter, $29 on Leadpages Pro or Unbounce Starter, $39 on Kit Creator, $59 on Kartra Essentials and $97 on ClickFunnels Launch. Paying annually drops most of those: Brevo to $97 a year, Systeme.io to $170, ActiveCampaign to $180, GetResponse to $186.96, Leadpages to $278.40, Unbounce to $264, Kit to $390, Kartra to $624 and ClickFunnels to $972.

Over a year, that is $97 at the cheap end and $972 at the dear end for the same solo seller and the same one funnel — an $875 gap that comes entirely from how much of the funnel each tool runs, not from the list size. Two of those numbers need adjusting before they are real: Kartra Essentials takes 5% of every sale, so $1,000 a month in sales adds $50 a month on top of the $59, and HubSpot charges $50 a month per extra 1,000 marketing contacts, so a 5,000-contact list adds $200 a month to the $20 seat price.

Three costs sit outside every number above. First, the contact ladder: ActiveCampaign Starter is $15 a month at 1,000 contacts and $149 at 10,000, and GetResponse Starter rises from $19 to $79 over the same range, so a growing list reprices the tool every few months. Second, the testing gap: A/B testing starts at $99 a month on Leadpages and $149 on Unbounce, so a buyer who needs to test pays two to five times the entry price. Third, card processing on every sale, which is charged per transaction rather than per month. If the funnel sells courses rather than services, the course tools differ too — see our guide to the best all-in-one marketing platform.

Annual billing cuts the bill on most tools here: Systeme.io Startup drops from $204 to $170 a year, ActiveCampaign Starter from $228 to $180, GetResponse Starter from $228 to $186.96, and Kit Creator from $468 to $390. HubSpot publishes a $7-a-seat promotional price for new customers, but the list price is $20 a seat, so budget on that number. One more cost to check before you commit: a second funnel is not a second subscription on any tool in this list, but a second business usually is — ClickFunnels Launch covers one workspace, and Kartra Essentials covers one business, so an owner with two brands pays twice whatever the chart shows.

Know the difference: funnel builder vs landing page builder vs email tool

The confusion in this category is between three tools that all touch the same customer. A funnel builder runs the whole journey: the page, the checkout, the upsell and the follow-up email, in one account. A landing page builder only publishes the page — the email and the checkout live elsewhere, in tools you buy separately. An email marketing tool starts from the list: it sends the follow-up and, on most plans here, includes a page builder as a bonus. ClickFunnels, Kartra and Systeme.io are funnel builders; Leadpages and Unbounce are page builders; GetResponse, ActiveCampaign, Kit and Brevo are email tools with pages attached.

There is a second, quieter confusion: a funnel is not a website. A website explains the business; a funnel moves one visitor toward one action — download the lead magnet, book the call, buy the product — and every step that does not serve that action is removed. That is why funnel builders obsess over order bumps, one-click upsells and checkout pages, while page builders obsess over templates and load speed. If the goal is a brochure site, buy a website builder; if the goal is a single conversion, buy a funnel tool.

A third distinction worth knowing is automation versus broadcasting. An email tool that only sends newsletters makes you press send every time; a funnel tool with automation sends the right follow-up when the visitor acts — downloads, clicks, buys — without you touching it. Four entry plans here do not automate at all: ClickFunnels Launch, Leadpages Pro, Unbounce Starter and Brevo Starter. If the funnel must follow up while you sleep, check the automation row in the matrix above before you buy.

Quick comparison: tool type by need

Mistakes to avoid

• Budgeting on the headline price. The $9, $17 and $19 entry prices in this list belong to a specific list size or email volume. ActiveCampaign Starter is $15 a month at 1,000 contacts and $149 at 10,000 — price your own list, not the headline.
• Buying a page builder when you need a funnel. Leadpages Pro and Unbounce Starter publish pages but do not run checkouts, upsells or follow-up sequences. If the funnel must sell, the page builder is only half the stack.
• Ignoring the transaction fee. Kartra Essentials takes 5% of every sale, and Kit Commerce takes 3.5% plus $0.30 per sale. On $2,000 a month in sales, Kartra's fee alone is $100 — more than the plan itself.
• Paying for testing you cannot use yet. A/B testing starts at $99 a month on Leadpages and $149 on Unbounce. Buy the publishing plan first, prove the offer converts, and add testing when the traffic justifies it.
• Forgetting the second brand. ClickFunnels Launch covers one workspace and Kartra Essentials covers one business. Price the second brand before you commit to a tool for the first.

How we chose

We read each vendor's own pricing page through fresh copies crawled November 2–5, 2026 and recorded the starting price exactly as shown, including the annual-billing figure where the page lists one, and we ranked the tools by fit for the most common buyer — a small business or solo seller running one funnel — not by brand size. Ratings come from G2 review pages, with the score and review count as shown on fresh copies of each G2 page on November 5, 2026. Two prices carry a warning rather than a clean figure: HubSpot's $7-a-seat price is a limited new-customer promotion against a $20 list price, and Kartra's $59 Essentials plan takes 5% of every sale. No vendor paid for a place in this list, and none of the links here are affiliate links.

What to do next

Start with the free plan or trial of your top pick and run one real campaign through it — your page, your lead magnet, your follow-up, your checkout. Check that a real payment goes through without a surprise fee and that the follow-up emails actually send before you commit to a year. If the funnel is sorted but new customers are not finding you, our monthly SEO service handles the visibility side — or compare page builders in our guide to landing page software. Once your tools are in place, find out what's holding your rankings back.

Sources we checked (20)

• ClickFunnels pricing — clickfunnels.com/pricing (checked November 5, 2026)
• Systeme.io pricing — systeme.io/pricing (checked November 5, 2026)
• Kartra pricing — kartra.com/pricing (checked November 5, 2026)
• HubSpot Marketing Hub pricing — hubspot.com/pricing/marketing (checked November 5, 2026)
• Leadpages pricing — leadpages.com/pricing (checked November 5, 2026)
• GetResponse pricing — getresponse.com/pricing (checked November 5, 2026)
• ActiveCampaign pricing — activecampaign.com/pricing (checked November 5, 2026)
• Kit pricing — kit.com/pricing (checked November 5, 2026)
• Unbounce pricing — unbounce.com/pricing (checked November 5, 2026)
• Brevo pricing — brevo.com/pricing (checked November 5, 2026)
• ClickFunnels reviews — g2.com/products/clickfunnels/reviews (checked November 5, 2026)
• Systeme.io reviews — g2.com/products/systeme-io/reviews (checked November 5, 2026)
• Kartra reviews — g2.com/products/kartra/reviews (checked November 5, 2026)
• HubSpot Marketing Hub reviews — g2.com/products/hubspot-marketing-hub/reviews (checked November 5, 2026)
• Leadpages reviews — g2.com/products/leadpages/reviews (checked November 5, 2026)
• GetResponse reviews — g2.com/products/getresponse/reviews (checked November 5, 2026)
• ActiveCampaign reviews — g2.com/products/activecampaign/reviews (checked November 5, 2026)
• Kit reviews — g2.com/products/convertkit-kit/reviews (checked November 5, 2026)
• Unbounce reviews — g2.com/products/unbounce-unbounce-landing-pages/reviews (checked November 5, 2026)
• Brevo reviews — g2.com/products/sendinblue/reviews (checked November 5, 2026)