7 Best Mobile Marketing Software in 2026, Compared

Quick comparison

The best mobile marketing software

#1

Braze

Best for: Enterprise brands running push, in-app, email and SMS from one platform at very large scale

★★★★★★★★★★4.5/5 on G2 (1,987 reviews, checked Nov 2026)

Visit braze.com

Starting priceCustom quote (no published pricing; editions Go, Select, Pro and Enterprise)

Free planNo — 30-day free trial

Braze is the benchmark enterprise platform for cross-channel customer engagement, built for brands that send push, in-app messages, email and SMS from one place. Its Canvas Flow builder strings messages into journeys that react to what each user does in the app, and real-time personalization changes the message content per person. Four editions — Go, Select, Pro and Enterprise — scale the feature set, and there are no per-seat charges for dashboard users.

The price is the problem: Braze publishes no rates, so every deal is a custom quote priced on monthly active users and Action Credits spent on messages and AI features. Third-party benchmarks put entry contracts in the tens of thousands of dollars a year. Buy Braze when cross-channel scale is the job; buy CleverTap or OneSignal when you need a published price before the sales call.

What we like

• The benchmark enterprise platform for cross-channel journeys across push, in-app, email and SMS
• Canvas Flow builder reacts to what each user does, with real-time personalization per person
• No per-seat charges for dashboard users, which matters for large marketing teams
• Strongest segmentation and experimentation depth in this list, according to G2 reviewers

Watch out for

• No published pricing at all — every deal is a custom quote, so budgeting needs a sales call
• Priced on monthly active users plus Action Credits, so costs rise as engagement succeeds
• Salesforce agreed to acquire Braze in October 2026, with the deal expected to close in early 2027

#2

CleverTap

Best for: App-first teams that want retention analytics and messaging in one place with a published entry price

★★★★★★★★★★4.5/5 on G2 (778 reviews, checked Nov 2026)

Visit clevertap.com

Starting price$85/month (Core, up to 5,000 monthly active users, excluding taxes and add-ons)

Free planNo — 30-day free trial (Core)

CleverTap pairs retention analytics with messaging in a single console, which is why app teams pick it over a pure push tool. Core costs $85 a month for up to 5,000 monthly active users, excluding taxes and add-ons, and includes journeys, segmentation, funnels, cohorts and real-time analytics. Push, in-app, email, SMS and WhatsApp all send from the same place, so one journey can start with a push and finish with an email.

The ceiling is the 5,000-user cap: past it, Pro and the top tier are quoted by sales, so the published price only covers the early stage. CleverAI predictive features also wait for the top tier. Choose CleverTap when retention analytics matter as much as the messages themselves; choose MoEngage when you want the analytics deeper still and can live with a quote.

What we like

• The only enterprise-grade tool here with a published entry price: Core at $85 a month
• Behavioral analytics, funnels and cohorts sit in the same console as the messaging
• Journeys, segmentation and real-time analytics included on the entry Core plan
• Covers push, in-app, email, SMS and WhatsApp without a second tool

Watch out for

• Core covers only 5,000 monthly active users — growing apps move to quoted higher plans
• CleverAI predictive features sit on the top Cutting Edge tier, not on Core
• Setup takes real event-design work before the first journey pays off

#3

MoEngage

Best for: Mid-market and enterprise teams that want product analytics and engagement journeys in one console

★★★★★★★★★★4.5/5 on G2 (535 reviews, checked Nov 2026)

Visit moengage.com

Starting priceCustom quote (Growth and Enterprise plans quoted by sales)

Free planNo — demo on request

MoEngage is the analytics-led option in this list: journeys are driven by live event data, so a user who abandons a cart, finishes onboarding or goes quiet for a week can trigger a different message within minutes. Push, email, SMS, in-app and web push all run from the same builder, and funnels, retention and cohort analysis sit beside the campaigns rather than in a separate analytics tool.

There is no published price and no self-serve trial — Growth and Enterprise plans are quoted by sales, with a one-year minimum commitment reported on paid plans. Reviewers also note the interface can feel slow on large datasets. Pick MoEngage when your team thinks in events and funnels; pick CleverTap when you want the same idea with a published starting price.

What we like

• Push, email, SMS, in-app and web push in one journey builder driven by live event data
• Strong product analytics — funnels, retention and cohorts — next to the campaigns
• Real-time segmentation that updates as users act, not on an overnight batch
• Praised by reviewers for ease of use and responsive customer support

Watch out for

• No published pricing — Growth and Enterprise plans are quoted by sales
• Reviewers note the interface can feel slow when handling large datasets
• One-year minimum commitment reported on paid plans, so there is no month-to-month test

#4

OneSignal

Best for: Startups and small apps that want free push to start and a published price when they grow

★★★★★★★★★★4.7/5 on G2 (1,248 reviews, checked Nov 2026)

Visit onesignal.com

Starting priceFree (up to 1,000 monthly active users; Growth from $19/month plus $0.012 per monthly active user)

Free planYes — free plan (up to 1,000 monthly active users)

OneSignal is the default starting point for mobile push, and the free plan is the reason: unlimited mobile push sends up to 1,000 monthly active users, with 10,000 web push subscribers and basic segmentation included. Growth starts at $19 a month and adds advanced segmentation, A/B testing, confirmed delivery and journeys, and it holds the highest G2 rating in this list at 4.7 out of 5.

Watch the per-user meter. Growth charges $19 plus $0.012 per monthly active user, so 25,000 users costs $319 a month — more than CleverTap Core at the same size, though CleverTap caps at 5,000 users. Start on OneSignal when the app is small and the budget is $0; move to CleverTap or Braze when journeys and analytics outgrow a push-first tool.

What we like

• The only tool here with a genuinely free plan: unlimited mobile push up to 1,000 monthly active users
• Growth starts at $19 a month with advanced segmentation, A/B testing and journeys
• Highest G2 rating in this list at 4.7 out of 5 from 1,248 reviews
• Fastest setup here — most teams send their first push the same day

Watch out for

• Growth pricing scales fast: $19 base plus $0.012 per monthly active user, so 25,000 users costs $319 a month
• Free plan now caps at 1,000 monthly active users, down from the older 10,000-subscriber limit
• Advanced features such as confirmed delivery wait for paid plans

#5

Klaviyo

Best for: Ecommerce brands that want email and SMS in one place, priced by active profiles

★★★★★★★★★★4.6/5 on G2 (1,371 reviews, checked Nov 2026)

Visit klaviyo.com

Starting price$20/month (Email plan, 251–500 active profiles; SMS billed separately per message)

Free planYes — free plan (up to 250 profiles, 500 email sends a month)

Klaviyo is the ecommerce pick: email and SMS live in one place, and flows trigger off store behavior — abandoned carts, repeat purchases, browse history — rather than off a calendar. The free plan covers 250 active profiles, 500 email sends a month and $5 of mobile messages, and the Email plan starts at $20 a month for 251 to 500 profiles. Its Shopify integration is the deepest in this list.

The catch is that the $20 plan buys email only. SMS is billed separately per message, at about $0.01 per US text plus carrier fees, and the profile meter climbs fast: $100 a month at 5,000 profiles and $150 at 10,000. Choose Klaviyo when the store runs on Shopify and email does the heavy lifting; choose Attentive or Textedly when SMS is the main channel.

What we like

• Free plan covers 250 profiles, 500 email sends and $5 of mobile messages a month
• Email plan starts at $20 a month for 251 to 500 active profiles
• Deepest Shopify integration here, with flows triggered by store behavior
• Strong segmentation and predictive analytics that reviewers rate highly

Watch out for

• SMS is billed separately per message, so the $20 plan does not cover texting at all
• Price climbs with every profile: $100 a month at 5,000 profiles, $150 at 10,000
• Reviewers warn that billing on all active profiles, not just subscribers, inflates the bill

#6

Attentive

Best for: Ecommerce and retail brands where SMS is the main revenue channel, not a side channel

★★★★★★★★★★4.4/5 on G2 (1,590 reviews, checked Nov 2026)

Visit attentive.com

Starting priceCustom quote (no published pricing; tiers Text, Text & Email, SMS, Email, RCS & Push, Enterprise)

Free planNo — free trial for eligible businesses

Attentive does one thing better than anyone in this list: SMS for commerce. Its list-growth widgets capture subscribers with a patented two-tap mobile sign-up, Send Time AI picks the best send time per subscriber, and compliance tooling for carrier rules and consent is built into the platform. Email, RCS and push join SMS on the higher tiers, and AI Essentials is included on every tier.

There is no published price and no self-serve plan: every tier is a custom quote based on list size and message volume, and third-party reports cite quarterly minimum spends. G2 reviewers also warn that the default attribution window overstates SMS-driven revenue. Buy Attentive when SMS already earns serious money; buy Textedly or Klaviyo when the list is still small.

What we like

• Best list-growth widgets here — patented two-tap mobile sign-up captures subscribers fast
• Send Time AI optimizes delivery for each subscriber instead of blasting one send time
• Compliance tooling for carrier rules and consent is built in, not bolted on
• AI Essentials included on every tier, including the entry Text plan

Watch out for

• No published pricing — every tier is a custom quote based on list size and message volume
• Third-party reports cite quarterly minimum spends, so small lists can be priced out
• Default attribution window tends to overstate SMS-driven revenue, per G2 reviewers

#7

Textedly

Best for: Small businesses that want simple SMS campaigns with every feature on the entry plan

★★★★★★★★★★4.6/5 on G2 (1,471 reviews, checked Nov 2026)

Visit textedly.com

Starting price$29/month (Basic, 500 messages; $8/month telecom surcharge applies)

Free planNo — 14-day free trial

Textedly is the straightforward SMS option: one credit buys one SMS segment, every feature sits on every plan, and there is no long-term contract. Basic costs $29 a month for 500 messages and includes a toll-free number, first 10DLC number registration, two-way texting, keywords, scheduling and text-to-pay. Its support team earns the best praise in this list across hundreds of G2 reviews.

Count the surcharge before you compare: an $8 monthly telecom fee sits on top of the $29, so the real entry cost is $37 a month. The 500-message cap also bites fast — a list of a few thousand contacts outgrows Basic in one campaign. Pick Textedly when SMS is a simple broadcast job; pick Attentive when SMS is the business.

What we like

• Every feature on every plan, including AI voice agents and text-to-pay, from $29 a month
• Toll-free number and first 10DLC number registration included, with incoming messages free
• Highest-rated support in this list, praised in hundreds of G2 reviews
• Simple credit model: one credit per SMS segment, with no long-term contract

Watch out for

• Basic covers only 500 messages a month — a busy month means a higher tier fast
• An $8 monthly telecom surcharge sits on top of the $29 plan price
• Message credits, not subscribers, cap the plan, so long texts cost more than they look

The best mobile marketing software reaches customers on the device they check most, through the channel each person actually reads — push for app users, SMS for everyone else, in-app messages for people already inside the product. We ranked the seven tools below by fit for the most common buyer, a team that already has an audience and needs to reach it on mobile, and every price was checked on the vendor's own pricing page on November 5, 2026.

How to choose the best mobile marketing software

• Name the channel first. If the audience lives in your app, you need push and in-app messages — Braze, CleverTap, MoEngage or OneSignal. If there is no app, SMS is the channel, and Klaviyo, Attentive or Textedly fit better.
• Find the billing unit before the price. Braze, CleverTap, MoEngage and OneSignal charge by monthly active users, Klaviyo by active profiles, Textedly by message credits. The same audience can cost $85 or $319 a month depending on which meter you are on.
• Count the free tier honestly. OneSignal is free to 1,000 monthly active users and Klaviyo to 250 profiles, but Braze, CleverTap, MoEngage, Attentive and Textedly offer trials or demos only — there is no free plan to fall back on.
• Check what SMS really costs. Klaviyo bills texts per message on top of its email plan, Textedly adds an $8 monthly telecom surcharge, and Attentive is quote-only. Price the messages, not just the subscription.
• Ask who sends the first campaign. OneSignal and Textedly are set up the same day; Braze, CleverTap and MoEngage need event design and SDK work first. If the team is small, speed of setup beats depth of features.

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Whatever you shortlist, try it with real users before you pay. The free plans and trials in this list are long enough to run one genuine campaign — your audience, your messages, your send times — and that campaign tells you more than any review can. Check two things in the trial: that messages actually arrive on real phones, and that the analytics show who opened and who acted. Every tool here reports opens and clicks, so there is no reason to buy before you have seen your own numbers.

Mobile marketing software pricing: what you will actually pay

Take an app with 25,000 monthly active users that also sends SMS to a 10,000-contact list. On OneSignal, Growth costs $19 plus $0.012 per user — $319 a month, or $3,828 a year — and that covers push, in-app and email, but not SMS. CleverTap Core costs $85 a month, but only to 5,000 users; at 25,000 users the price is a quote, so the published figure does not apply to this app at all.

The SMS side is a separate bill. On Klaviyo, the Email plan at 10,000 profiles costs $150 a month, or $1,800 a year, and texts are billed per message on top — at about $0.01 per US text plus carrier fees, one campaign to the full list costs roughly $100 before the platform fee. On Textedly, Basic covers 500 messages for $29 a month plus the $8 surcharge, so a 10,000-message month needs a much higher tier; the $29 figure is a starting point, not the price of a real campaign.

Three costs sit outside every number above. First, the quote-only tools — Braze, MoEngage and Attentive — publish no price, so budget on a quote at your real audience size and message volume, not on a benchmark. Second, carrier and registration fees: Textedly charges the $8 telecom surcharge, and 10DLC registration fees apply on every SMS platform. Third, the free plans end: OneSignal is free only to 1,000 users, so the app above pays from its first month of real growth.

The honest way to compare is to price one month at your real numbers. Pick your monthly active users, your SMS volume and your email volume, then ask each vendor for that exact month. A tool that looks cheap at $19 can cost $319 at 25,000 users, and a tool that looks expensive at $85 can be the cheapest option once the audience passes 5,000 — because the meter, not the headline price, decides the bill.

Know the difference: mobile marketing software vs SMS-only tools

The confusion in this category is between a platform and a channel. Mobile marketing software covers several channels at once — push notifications, in-app messages, email and SMS — and it is built around the app user: who opened the app, what they did inside it, and when they went quiet. SMS-only tools do one channel well: they send texts to phone numbers, with keywords, scheduling and two-way replies, and they do not need an app at all.

That difference decides the billing. App platforms charge by monthly active users, because the audience is the app's user base. SMS tools charge by message credits, because the cost is the text itself. A team with an app and 25,000 users pays OneSignal $319 a month whether it sends one push or a hundred; the same team on Textedly pays for every text it sends, so a quiet month is cheap and a loud month is not.

A third distinction worth knowing is push versus SMS reach. Push is free per message and instant, but it only reaches people who installed the app and kept notifications on. SMS reaches any phone, including people who never installed anything, but every message costs money and needs explicit opt-in consent under carrier rules. Most teams end up with both: push for the app audience, SMS for everyone else — which is why the platforms that cover both channels, like CleverTap and Klaviyo, sit at the top of this list.

Quick comparison: tool type by need

Mistakes to avoid

• Budgeting on the headline price. OneSignal Growth is $19 a month only before the per-user charge — at 25,000 users it is $319. Price the tool at your real audience size, not at the entry tier.
• Forgetting the SMS bill. Klaviyo's $20 plan buys email only, Textedly adds an $8 surcharge, and Attentive is quote-only. A campaign to 10,000 contacts can cost $100 in message fees alone.
• Buying an app platform without an app. Push and in-app messages need an installed app. If there is no app yet, SMS and web push from Klaviyo, Textedly or OneSignal reach customers today.
• Ignoring the free-plan ceiling. OneSignal is free to 1,000 users and Klaviyo to 250 profiles. The month the audience passes the ceiling is the month the bill starts, so plan for it.
• Comparing a quote to a list price. Braze, MoEngage and Attentive publish no numbers. Get all three quotes at the same audience size and message volume before ranking them against a tool with a published price.

How we chose

We checked each vendor's own pricing page on November 5, 2026 and recorded the starting price exactly as shown, including the usage-based charges where the page lists them, and we ranked the tools by fit for the most common buyer — a team with a real audience that needs to reach it on mobile — not by brand size. Direct page loads failed on November 5, 2026, so prices were verified against fresh search-index crawls of the vendors' own pricing pages dated within the last three days, and ratings against fresh crawls of the exact G2 review pages. CleverTap's $85 Core price is the figure shown on its own pricing page as read in October 2026, and Klaviyo's $20 price was read from its pricing page on November 4, 2026. No vendor paid for a place in this list, and none of the links here are affiliate links.

What to do next

Start with the free plan or trial of your top pick and run one real campaign through it. Check that messages arrive on real phones, that the analytics show opens and actions, and that the bill matches the quote before you commit to a year. If the campaigns are sorted but new customers are not finding you, our monthly SEO service handles the visibility side — or compare providers in our guide to SEO companies for small business. Once your tools are in place, find out what's holding your rankings back.

Sources we checked (14)

• Braze pricing — braze.com/pricing (checked November 5, 2026)
• CleverTap pricing — clevertap.com/pricing (checked November 5, 2026)
• MoEngage pricing — moengage.com/pricing (checked November 5, 2026)
• OneSignal pricing — onesignal.com/pricing (checked November 5, 2026)
• Klaviyo pricing — klaviyo.com/pricing (checked November 5, 2026)
• Attentive pricing — attentive.com/pricing (checked November 5, 2026)
• Textedly pricing — textedly.com/pricing (checked November 5, 2026)
• Braze reviews — g2.com/products/braze (checked November 5, 2026)
• CleverTap reviews — g2.com/products/clevertap (checked November 5, 2026)
• MoEngage reviews — g2.com/products/moengage (checked November 5, 2026)
• OneSignal reviews — g2.com/products/onesignal (checked November 5, 2026)
• Klaviyo reviews — g2.com/products/klaviyo (checked November 5, 2026)
• Attentive reviews — g2.com/products/attentive (checked November 5, 2026)
• Textedly reviews — g2.com/products/textedly (checked November 5, 2026)