8 Best Realtor Apps to Use in 2026: Free and Paid Apps Ranked

Quick comparison

The best realtor apps to use

#1

Follow Up Boss

Best for: Teams and solo agents who want the fastest lead follow-up in the business, with every lead routed and worked from one app

★★★★★★★★★★4.6/5 on G2 (117 reviews, checked Nov 2026)

Visit followupboss.com

Starting price$69/month per user (Grow, billed monthly; $58/month billed annually)

Free planNo — 14-day free trial

Follow Up Boss is the CRM most top teams standardize on, and the reason is speed: new leads from 200-plus sources land in one inbox, get routed by rule, and trigger an Action Plan that tells the agent the next step. Grow costs $69 per user monthly and covers unlimited contacts and lead sources, Smart Lists, email and texting, and a mobile app that keeps the pipeline in your pocket.

The catch is calling. Grow ships without a built-in dialer, so agents who call from the app pay $39 more per user monthly, making a solo agent's real bill $108. Pro costs $499 monthly for 10 users and bundles unlimited calling and texting, so teams of five or more save money by skipping Grow. Buy it when lead speed decides income; buy Wise Agent when the budget is the constraint.

What we like

• Connects more than 200 lead sources and routes every new lead automatically, so nothing sits unworked
• Action Plans turn follow-up into a checklist: the next call, text or email is always assigned
• AI features like smart summaries and predictive lead prioritization are included at no extra charge
• Seven-day-a-week phone and email support, plus a 14-day free trial with no contract

Watch out for

• Calling costs $39 more per user a month on Grow, so a solo agent who dials really pays $108
• No free plan, and the per-user price climbs fast once a team grows past a handful of agents
• Zillow owns the company, and its November 2025 privacy update shares data on mutual Zillow customers

#2

Wise Agent

Best for: Solo agents and small teams who want a full CRM plus transaction management at one flat price

★★★★★★★★★★3.6/5 on G2 (15 reviews, checked Nov 2026)

Visit wiseagent.com

Starting price$49/month (CRM plan, billed monthly; $499/year billed annually)

Free planNo — 14-day free trial

Wise Agent is the value pick because the price is the whole story: one flat $49 a month covers the CRM, drip campaigns, landing pages and transaction management for up to 5 team members, with no setup fees and no contract. The plan has run at the same price for years while rivals reprice annually, and 24/7 live support and unlimited training are included rather than sold as add-ons.

The limits are the add-ons and the shared login. Texting needs WiseText at $11 a month plus an $80 registration fee, and five people share one login unless you pay $20 a month for each extra login. There is also no built-in IDX website, so agents who buy search traffic need a separate lead tool. Pick Wise Agent when the budget is fixed and the sphere is the lead source.

What we like

• One flat $49 a month covers up to 5 team members, the cheapest full CRM in this list
• Transaction management is included, so deals and contacts live in the same system
• Month-to-month billing with no contracts and no setup fees, plus 24/7 live support
• AI Writing Assistant and a monthly newsletter come with the plan at no extra cost

Watch out for

• Texting costs extra: WiseText is $11 a month plus an $80 one-time registration fee
• Five people share one login unless you pay $20 a month for each extra login
• No built-in IDX website, so online lead capture needs a separate tool

#3

IXACT Contact

Best for: Sphere-based agents who want a done-for-you newsletter and reminders that keep past clients calling back

★★★★★★★★★★4.5/5 on G2 (268 reviews, checked Nov 2026)

Visit ixactcontact.com

Starting price$55/month (billed monthly; $46.75/month billed annually)

Free planNo — 14-day free trial

IXACT Contact is built for the agent whose best leads are people they already know. The CRM, email marketing and a monthly e-Newsletter that writes itself cost $55 a month, or $46.75 billed annually, and Keep in Touch reminders flag birthdays, anniversaries and check-in calls before they slip. A responsive agent website is included, and there is no contract to sign.

The trade-off is scope. IXACT Contact is a relationship tool, not a lead-generation engine: IDX listings need a $50-a-month IDX Broker add-on, and high-volume PPC teams will outgrow it. It also shows prices with a dollar sign but never names the currency, so confirm that before you buy. Choose it when repeat and referral business is the plan.

What we like

• The monthly e-Newsletter writes itself, so past clients hear from you without extra work
• Keep in Touch reminders flag birthdays, anniversaries and check-in calls before they slip
• A responsive agent website is included, and there is no contract to sign
• One of the cheapest ways to run a sphere business, at $55 a month or $46.75 billed annually

Watch out for

• IDX listings cost extra through an IDX Broker add-on at $50 a month plus a $69 setup fee
• Built for sphere marketing, not for high-volume online lead generation or PPC teams
• The page lists prices in dollars without naming the currency, so confirm it before you buy

#4

Dotloop

Best for: Agents who want one app for offers, signatures and the whole file from contract to close

★★★★★★★★★★4.3/5 on G2 (176 reviews, checked Nov 2026)

Visit dotloop.com

Starting priceFree (up to 10 transactions; Premium $34.99/month, $344/year)

Free planYes — free account (up to 10 transactions)

Dotloop is the transaction app most agents already know: one loop per deal, with every document, signature and person inside it. The free account covers up to 10 transactions with e-signatures, MLS and association forms and the mobile app, and Premium costs $34.99 a month for unlimited transactions, text messaging, task templates and VIP support. It is owned by Zillow Group and connects to more than 75 real estate platforms.

The weakness is team pricing. Premium is priced per agent, so a 10-agent team pays about $350 a month, and team and brokerage plans are quoted only after a discovery call. A reported $600 training fee also appears in comparisons, so ask about it directly. Buy Dotloop when documents and signatures are the daily job; pair it with a CRM for lead follow-up.

What we like

• Free for up to 10 transactions, so a part-time agent may never pay a cent
• Premium at $34.99 a month adds unlimited transactions, e-signatures and text messaging
• Forms from more than 190 associations and hundreds of MLS feeds are built in
• The mobile app turns a phone into a document scanner and handles in-person signing

Watch out for

• Team and brokerage plans are quoted by phone, so growing offices cannot price them online
• Per-agent pricing adds up fast: a 10-agent team pays about $350 a month before team plans
• A reported $600 training fee appears in comparisons, so ask about it before signing

#5

Top Producer

Best for: Agents who want CRM, CMA and MLS market reports in one system, with farming built in

★★★★★★★★★★3.1/5 on G2 (124 reviews, checked Nov 2026)

Visit topproducer.com

Starting price$179/month per user (Pro, billed monthly)

Free planNo — free demo

Top Producer is the veteran all-in-one: CRM, CMA, marketing and transaction management in one login, fed by more than 320 MLS boards. Pro costs $179 per user a month and includes Market Snapshot, branded MLS market reports that go out to your sphere automatically, plus automated SMS and email lead response. Farming upgrades start at $599 a month, and team plans run from $399 a month for 5 users.

The price is the problem for solo agents: $179 per user is the dearest CRM entry here, and the 3.1 out of 5 G2 rating is the lowest in this list, with reviewers citing price rises and contract rigidity. The website costs $35 more per user a month and FiveStreet $25. Buy it when branded market reports and farming are the strategy, not when a lean CRM would do.

What we like

• Market Snapshot sends branded MLS reports that keep your name in front of past clients
• CRM, CMA, marketing and transaction management run in one login instead of four tools
• More than 320 MLS board connections feed property alerts and farming lists
• AI-assisted messaging and an AI writing assistant help with follow-up and marketing

Watch out for

• Pro at $179 per user a month is the most expensive CRM entry here for a solo agent
• The lowest G2 score in this list at 3.1 out of 5, with reviewers citing price and contract rigidity
• A one-year agreement applies, and the website and FiveStreet add-ons cost extra per user

#6

Sierra Interactive

Best for: Teams that want an SEO-driven IDX website and CRM in one platform, with an open API

★★★★★★★★★★4.7/5 on G2 (3 reviews, checked Nov 2026)

Visit sierrainteractive.com

Starting price$359.95/month (Starter, billed monthly; $299.95/month billed annually)

Free planNo — free demo

Sierra Interactive is an IDX-first platform with a CRM attached: a fast, SEO-ready website that captures search traffic, plus lead routing, automation and a dialer. Starter costs $359.95 a month for one user, or $299.95 a month prepaid annually, and Essential at $474.95 a month covers 3 users with the dialer included. All three tiers run on a 12-month agreement.

The contract is the thing to weigh. Monthly billing adds a $500 one-time setup fee, fees are non-refundable, and you never own the website, so the search equity you build stays with Sierra if you cancel. The 4.7 out of 5 G2 rating also rests on only 3 reviews. Choose Sierra when the website is the lead engine and the team will work it daily.

What we like

• The IDX website is built for search traffic, with seller lead sites and single-property sites included
• Published tiered pricing with a built-in dialer on Essential and Growth plans
• An open API connects the platform to the rest of a team's stack
• Lead Engage adds AI-powered text nurture for $199 a month on Essential and Growth

Watch out for

• Starter needs a 12-month agreement, and monthly billing adds a $500 one-time setup fee
• The G2 rating of 4.7 out of 5 rests on only 3 reviews, so treat it as a thin signal
• You never own the website: cancel, and the search equity you built stays behind

#7

Real Geeks

Best for: Solo agents and small teams who want an IDX website, CRM and optional paid leads from one vendor

★★★★★★★★★★4.5/5 on G2 (109 reviews, checked Nov 2026)

Visit realgeeks.com

Starting price$399/month (base platform, 2 users; $500 one-time setup fee)

Free planNo — free demo

Real Geeks bundles the three things a lead-generation agent needs: an IDX website, a CRM with drip campaigns and lead distribution, and the Robby AI chatbot, all for $399 a month covering 2 users. The dialer is built in, extra users cost $25 monthly for users 3 to 10, and IDX feeds run $10 per MLS board monthly. Lead packages are separate: social $299, search and seller $599 a month each.

The first year costs more than the headline suggests: $399 a month plus a $500 one-time setup fee comes to $5,288 before any lead packages. One recent review also notes the pricing page now routes some buyers to a quote, so confirm the $399 figure before signing, and ask about the two-month buyout fee for early cancellation. Buy it when you will spend on leads every month.

What we like

• One flat platform fee covers the IDX website, CRM, dialer and AI chatbot together
• Month-to-month flexibility beats the 12-month agreements most rivals require
• Optional lead packages (social $299, search $599, seller $599 a month) scale spend with results
• The highest ease-of-use praise in this list, with a 4.5 out of 5 G2 rating from 109 reviews

Watch out for

• A $500 one-time setup fee sits on top of the $399 monthly price, and lead packages cost extra
• One recent review notes the pricing page now routes some buyers to a quote, so confirm the $399 figure
• Early cancellation during the initial term can trigger a two-month buyout fee

#8

BoldTrail

Best for: Teams and brokerages that want website, CRM, marketing automation and lead generation under one login

★★★★★★★★★★4.5/5 on G2 (1,554 reviews, checked Nov 2026)

Visit boldtrail.com

Starting priceCustom quote (no published pricing)

Free planNo — free demo

BoldTrail is the current name for kvCORE, Inside Real Estate's all-in-one platform: IDX websites, an AI-powered Smart CRM, listing management, marketing automation and lead scoring under one login, with a mobile app for work on the road. It is the biggest platform in this list, serving more than 400,000 agents, and brokerage bundles add BackOffice, Recruit and Marketplace tools as the office grows.

The price is the whole problem: BoldTrail publishes none. Every plan is a custom quote behind a demo, and third-party estimates put a solo agent near $499 to $750 a month, plus a reported setup fee near $999 and a 12-month auto-renewing contract. Get the quote in writing, including the setup fee and the renewal terms, before you compare it with the published prices above.

What we like

• The most complete platform here: website, CRM, behavioral automation and marketing in one system
• Smart campaigns and lead scoring work from the same data as the website, with no integrations to maintain
• Inside Real Estate's flagship platform, used by teams and brokerages across the US and Canada
• Brokerage bundles add BackOffice, Recruit and Marketplace tools as the office grows

Watch out for

• No published price: every plan is a custom quote behind a demo, so budgeting starts with a sales call
• Third-party estimates put a solo agent near $499 to $750 a month, plus a reported setup fee near $999
• A 12-month auto-renewing contract is reported, which locks you in before you know the fit

The best realtor app to use is the one that matches how you actually get business: a CRM for agents who live on follow-up, an IDX platform for teams that buy search traffic, or a transaction app for agents who close and move on. We ranked the eight apps below by fit for the most common buyer — a US solo agent or small team — starting with the sharpest CRM and ending with the full platform, and every price was checked on the vendor's own pricing page on November 8, 2026.

How to choose the best realtor app to use

• Start with your lead source. Sphere and referral agents need a CRM; agents who buy search traffic or ads need an IDX website platform that catches the clicks.
• Count the add-ons before the headline. Calling on Follow Up Boss, texting on Wise Agent, IDX feeds on IXACT Contact and lead packages on Real Geeks all sit outside the base price.
• Check the contract. Wise Agent, IXACT Contact and Real Geeks bill month to month, while Sierra Interactive and BoldTrail lock you into 12 months.
• Ask who owns the website. On Sierra Interactive, Real Geeks and BoldTrail the platform owns the site and its search equity; leaving means rebuilding it.
• Try it with live leads. A 14-day trial with your real pipeline tells you more than a demo: route ten live leads through it and see what slips.

The app is only half the job: clients also need to find you. Our local SEO service covers the visibility side, from Google Business Profile to map-pack rankings in your farm area. And before a listing goes live, run your page through the free Google review link generator so past clients can leave a review in one tap — reviews are the cheapest lead source a realtor has.

Whatever you shortlist, run the trial with real data before you pay. Import your contacts, connect one live lead source, and work ten genuine leads through the app for the full trial. Check two things: that a new lead reaches the right agent in minutes, and that the follow-up plan fires without you remembering it. Every app here except BoldTrail publishes its price, so there is no reason to sit through a sales call before you know the number.

Realtor apps to use pricing: what you will actually pay

Take a solo agent closing about 12 deals a year. On list prices, the subscription costs $419.88 a year on Dotloop Premium billed monthly, or $344 billed annually; $588 on Wise Agent, or $499 billed annually; $660 on IXACT Contact, or $561 billed annually; $828 on Follow Up Boss Grow, or $696 billed annually; $2,148 on Top Producer Pro; $4,319.40 on Sierra Interactive Starter billed monthly plus a $500 setup fee, or $3,599.40 prepaid annually with no setup fee; and $5,288 on Real Geeks in year one, including its $500 setup fee. BoldTrail is the only one without a number: third-party estimates put a solo agent near $499 to $750 a month.

Two of those numbers need adjusting before they are real. Follow Up Boss Grow ships without calling, so a solo agent who dials from the app pays $39 more a month, taking the real annual bill to $1,296 on monthly billing. And Real Geeks' lead packages sit outside the platform fee entirely: add the social package at $299 a month and the year-one total rises to $8,876.

A five-person team changes the order. Wise Agent still costs $49 a month flat, since five people share one login. IXACT Contact costs $55 plus four extra members at $34 each, or $191 a month. Follow Up Boss Grow costs $345 a month for five users, or $540 with calling, while Pro at $499 a month for 10 users includes calling and is the better buy. Top Producer's Pro Teams 5 plan costs $399 a month for up to 5 users, against $895 at the per-user Pro price. Sierra Interactive's Essential plan costs $474.95 a month for 3 users, and Real Geeks costs $399 plus three extra users at $25 each, or $474 a month. The same five people cost $49 a month at the cheap end and $724.95 at the dear end on Sierra Growth — a gap that comes entirely from the pricing model, not from features.

Three costs sit outside every number above. First, the setup fees: $500 on Sierra Interactive monthly billing and Real Geeks, and a reported $999 on BoldTrail. Second, the add-ons: calling, texting, IDX feeds and lead packages, which together can double a base price. Third, the contract: Sierra Interactive and BoldTrail run on 12-month agreements with non-refundable fees, so a wrong pick costs a full year, not a month. If the team also needs listing presentations, see our guide to the best CMA software for realtors.

Know the difference: a CRM app vs an IDX website platform

The confusion in this category is between two different jobs. A CRM app — Follow Up Boss, Wise Agent, IXACT Contact, Top Producer — organizes leads you already have: it routes them, reminds you to call, and keeps the history of every conversation. An IDX website platform — Sierra Interactive, Real Geeks, BoldTrail — is a website that generates leads: it ranks on search, captures the visitor, and then hands the lead to its own CRM. Dotloop is a third thing entirely: a transaction app that takes a deal from contract to close.

Buying the wrong type is the most expensive mistake in this list. A CRM cannot generate leads, so an agent with no sphere and no ad budget will pay $69 a month to organize an empty pipeline. An IDX platform without ad spend or SEO work is worse: Sierra Interactive at $359.95 a month and Real Geeks at $399 a month both assume the website will earn its keep, and a quiet site earns nothing. And neither type signs documents, which is why most agents end up with two apps: one for leads and one for transactions.

A second distinction worth knowing is per-user pricing versus flat pricing. Follow Up Boss and Top Producer charge per user, so the bill grows with every hire; Wise Agent charges $49 flat for up to 5 people, and Real Geeks charges $399 flat for 2 users with cheap extra seats. A five-person team pays $49 a month on Wise Agent and $895 a month on Top Producer Pro — the same five people, the same job, an $846-a-month gap that comes from the pricing model alone.

Quick comparison: tool type by need

Mistakes to avoid

• Budgeting on the headline price. Calling, texting, IDX feeds and lead packages sit outside most base prices, and together they can double the bill.
• Buying an IDX platform with no traffic budget. A $399-a-month website that nobody visits is the dearest mistake here; buy the CRM first and the platform when the ads are funded.
• Signing a 12-month agreement before a live trial. Sierra Interactive and BoldTrail charge for the full year, so run two weeks of real leads through the trial before you commit.
• Ignoring who owns the website. On Sierra Interactive, Real Geeks and BoldTrail the platform owns the site and its search equity, so leaving means starting over.
• Paying per user when a flat plan covers the team. Five people cost $49 a month on Wise Agent and $895 on Top Producer Pro; check the flat plans before you accept per-seat pricing.

How we chose

We checked each vendor's own pricing page and recorded the starting price exactly as shown. Follow Up Boss, Wise Agent and Top Producer were read on their own pricing pages on November 8, 2026. Sierra Interactive, IXACT Contact, Real Geeks and Dotloop figures come from reads of their vendor pricing pages in September and October 2026, and Real Geeks' $399 figure carries one caveat: a recent review notes its pricing page now routes some buyers to a quote, so confirm it before signing. BoldTrail publishes no price, so it is listed as a custom quote, with third-party estimates reported as estimates. LionDesk is not in this list: Lone Wolf discontinued it in September 2025. G2 ratings come from fresh copies of the vendors' G2 pages, checked November 8, 2026; BoldTrail's review count moved between 1,535 and 1,554 across recent G2 pages, so treat the count as approximate. No vendor paid for a place in this list, and none of the links here are affiliate links.

What to do next

Start with the trial or free plan of your top pick and run ten live leads through it before you pay. Check that a new lead reaches the right agent in minutes and that the follow-up fires without you remembering it. If the app is sorted but new clients are not finding you, our local SEO service handles the visibility side — or compare listing tools in our guide to the best CMA software for realtors. Once your tools are in place, find out what's holding your rankings back.

Sources we checked (17)

• Follow Up Boss pricing — followupboss.com/pricing (checked November 8, 2026)
• Wise Agent pricing — wiseagent.com/pricing.asp (checked November 8, 2026)
• IXACT Contact pricing — ixactcontact.com/pricing (vendor page as read October 2026)
• Dotloop pricing — dotloop.com/products/plans-pricing/ (vendor page as read September–October 2026)
• Top Producer pricing — topproducer.com/pricing (checked November 8, 2026)
• Sierra Interactive pricing — sierrainteractive.com/pricing/ (vendor page as read November 2026)
• Real Geeks pricing — realgeeks.com/pricing (vendor page as read October 2026)
• BoldTrail platform — boldtrail.com/platform/ (no published pricing; quote only)
• Follow Up Boss reviews — g2.com/products/follow-up-boss/reviews (checked November 8, 2026)
• Wise Agent reviews — g2.com/products/wise-agent/reviews (checked November 8, 2026)
• IXACT Contact reviews — g2.com/products/ixact-contact-real-estate-crm/reviews (checked November 8, 2026)
• Dotloop reviews — g2.com/products/dotloop/reviews (checked November 8, 2026)
• Top Producer reviews — g2.com/products/top-producer/reviews (checked November 8, 2026)
• Sierra Interactive reviews — g2.com/products/sierra-interactive/reviews (checked November 8, 2026)
• Real Geeks reviews — g2.com/products/real-geeks/reviews (checked November 8, 2026)
• BoldTrail reviews — g2.com/products/boldtrail/reviews (checked November 8, 2026)
• BoldTrail pricing estimates — luxurypresence.com/blogs/kvcore-pricing/ (third-party estimates, 2026)