9 Best Recruitment Marketing Platforms in 2026, Compared
Compare the 9 best recruitment marketing platforms on price, career sites, campaigns and CRM and trial options, with every price checked November 5, 2026.
Shamim Mia, Founder, SerpAstraLast verified November 5, 202612 min readWe compare pricing pages, documentation and public reviews. We never accept payment for rankings.
Key takeaways
- Jobvite is the purest recruitment-marketing pick but is quote-only; Greenhouse follows for structured hiring at scale, also quote-only; Workable is the cheapest tool with a published monthly price at $299/month.
- The single most important buying factor is whether a price is published at all: five of the nine tools here are quote-only or annual-only, so get quotes before shortlisting on features.
- Free plans are gone from this category: Breezy HR ended its free Bootstrap tier and SmartRecruiters dropped SmartStart, so every tool here is paid from day one.
- Watch the pricing unit, not just the number: headcount-priced quotes from Greenhouse, Lever and Workable grow as the company grows, while flat plans from Breezy HR and JazzHR do not.
On this page
Quick comparison
| Tool | Best for | Starting price | Free plan |
|---|---|---|---|
| Jobvite | Mid-sized and enterprise teams that want hiring run as a marketing funnel, with campaigns, referrals and texting around the tracker | Custom quote | No |
| Greenhouse | Growing companies that want structured, repeatable hiring with interview scorecards, a CRM and deep integrations | Custom quote | No |
| Lever | Mid-sized teams that want ATS and candidate CRM in one system for long nurture cycles and rediscovery | Custom quote | No |
| Gem | Recruiting teams that live on outbound sourcing and need AI-powered outreach, sequences and talent rediscovery | Custom quote | No |
| SmartRecruiters | Enterprises and high-volume hiring teams that want ATS, CRM and AI matching in one suite | $14,995/yr | No |
| Workable | Growing small and mid-sized teams that want published prices and an all-in-one ATS with an optional HR bundle | $299/mo | No (free trial) |
| Recruitee | Fast-growing companies hiring across locations that want collaborative hiring with scorecards and evaluations | Custom quote | No (18-day trial) |
| Breezy HR | Small and mid-sized teams that want one flat price no matter how many people hire | $189/mo | No (14-day trial) |
| JazzHR | Small teams with steady, low-volume hiring that want the cheapest entry price in this list | $1,000/yr | No |
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Request a listingThe best recruitment marketing platforms
Jobvite
Best for: Mid-sized and enterprise teams that want hiring run as a marketing funnel, with campaigns, referrals and texting around the tracker
Jobvite treats hiring as a marketing funnel: attract candidates, nurture them, then convert them into hires. The core applicant tracker sits inside a wider suite with a native CRM, multi-touch campaigns, branded career sites, an employee referral engine and candidate texting, and the analytics module advertises more than 60 dashboards. That breadth is why mid-sized and enterprise teams pick it over a plain tracker.
The catch is the buying process. Nothing is published: you start with the core tracker and add modules such as onboarding, the AI Interview Companion and recruitment marketing, each quoted for your company size and headcount. There is no free plan and no published trial, so budgeting means a sales conversation. Buy Jobvite when candidate attraction is the bottleneck; buy Workable or Breezy HR when a published price matters more.
What we like
- Native CRM with multi-touch campaigns, so passive candidates get nurtured instead of going cold
- Branded career sites built to convert more applicants, plus an employee referral engine
- Candidate texting and job broadcasting included in the wider suite
- Analytics module advertises more than 60 dashboards for pipeline and source reporting
Watch out for
- Quote-only pricing: no published price, no free plan and no published trial, so budgeting needs a sales conversation
- Recruitment marketing, onboarding and the AI Interview Companion are separate modules, so the full stack costs more than the core
- Reviewers rate reporting as the weakest area, with accurate custom reports sometimes hard to produce
Greenhouse
Best for: Growing companies that want structured, repeatable hiring with interview scorecards, a CRM and deep integrations
Greenhouse is the structured-hiring choice: every plan enforces the same repeatable process with interview kits, scorecards and approvals, so hiring decisions stay consistent across teams and locations. Core includes sourcing and CRM, scheduling, reporting and analytics, single sign-on and Real Talent matching, which puts governance features most vendors hold for enterprise tiers on the entry plan.
The price is the hard part. All three tiers — Core, Plus and Pro — are quoted per company based on hiring volume and complexity, and there is no self-serve signup: every plan starts with a demo. Texting and sourcing automation wait for Plus, and the audit log and developer sandbox wait for Pro. Buy Greenhouse when process consistency matters most; buy Lever when nurturing passive candidates matters more.
What we like
- Structured hiring out of the box: interview kits, scorecards and approvals on every plan
- Sourcing and CRM included from Core, with SSO on the entry tier rather than held for enterprise
- A large integration marketplace, so the platform usually connects to the existing HR stack
- Real Talent matching and an AI notetaker included from Core
Watch out for
- Quote-only pricing across Core, Plus and Pro, with no self-serve signup — every plan starts with a demo
- Texting and sourcing automation wait for Plus, and the audit log and developer sandbox wait for Pro
- Implementation is typically a separate engagement, not a signup, so first-year cost exceeds the subscription
Lever
Best for: Mid-sized teams that want ATS and candidate CRM in one system for long nurture cycles and rediscovery
Lever's pitch is one database for the whole talent lifecycle: applicants and passive prospects live in the same pipeline, so a sourcer's prospect can become an applicant without changing systems. LeverTRM pairs the tracker with a CRM, nurture campaigns and a Rediscovery Engine that resurfaces past candidates when a matching role opens, plus a custom careers page and a Chrome sourcing extension.
The quote is the friction. Lever publishes no price and scales on total company headcount, not recruiter seats, so the bill grows as the company grows even if the recruiting team stays the same size. SSO and the Automation Hub sit in the Enterprise tier, and AI Screening by VONQ and Candidate Insights are paid add-ons. Buy Lever when long nurture cycles are the job.
What we like
- ATS and CRM share one database, so applicants and passive prospects live in the same pipeline
- Nurture campaigns plus a Rediscovery Engine that resurfaces past candidates when a matching role opens
- Custom careers page, Chrome sourcing extension and visual pipeline reporting included
- AI-powered screening, interview transcripts and fraud signals built into the core platform
Watch out for
- Quote-only pricing, scaled on total company headcount rather than recruiter seats
- SSO, requisition approvals and the Automation Hub sit in the Enterprise tier, not the core platform
- AI Screening by VONQ and Candidate Insights are paid add-ons, not part of the core price
Gem
Best for: Recruiting teams that live on outbound sourcing and need AI-powered outreach, sequences and talent rediscovery
Gem is the sourcing specialist in this list: it finds and engages candidates before they ever apply. AI sourcing agents search more than 800 million profiles, personalize outreach at scale and resurface past candidates who are now a fit, while sequences, talent pools and prospect search keep the pipeline warm. Talent Compass analytics track the funnel from first outreach to signed offer.
The pricing structure needs care. Most teams get a custom quote based on company headcount, and the AI sourcing agents, ranking and rediscovery need the AI-Powered seat rather than the Standard seat. Scheduling and analytics are add-ons when Gem sits on top of another tracker. A startup program gives teams under 30 employees six months free, then 50% off. Buy Gem when outbound sourcing is the bottleneck.
What we like
- AI sourcing agents search more than 800 million profiles and personalize outreach at scale
- Multi-channel, multi-stage sequences with talent pools, prospect search and boolean filters
- Talent rediscovery resurfaces past candidates who are now a fit for an open role
- Talent Compass analytics track the funnel from first outreach to signed offer
Watch out for
- Quote-only pricing for most teams; published prices cover staffing firms and the startup program only
- AI sourcing agents, AI ranking and talent rediscovery need the AI-Powered seat, not the Standard seat
- Scheduling and analytics are add-ons when Gem runs on top of another ATS rather than replacing it
SmartRecruiters
Best for: Enterprises and high-volume hiring teams that want ATS, CRM and AI matching in one suite
SmartRecruiters is the enterprise suite in this list: applicant tracking, CRM, an AI Recruiting Companion and an AI Talent Matching Engine in one platform, with candidate messaging across SMS, WhatsApp and web and dynamic scheduling built in. It is built for high-volume hiring and for global teams, and it now sits inside SAP SuccessFactors after SAP completed its acquisition in September 2025.
Only the Essential plan carries a published price at $14,995 a year; Professional, High Volume and Complete are all quote-only, and pricing follows total headcount. The former SmartStart free tier no longer appears in the published lineup, so there is no free way in. Buy SmartRecruiters when volume and global coverage justify an enterprise suite; smaller teams get more for less from Breezy HR or JazzHR.
What we like
- ATS, CRM, AI Recruiting Companion and AI Talent Matching Engine in a single suite
- Built for high-volume hiring, with candidate messaging across SMS, WhatsApp and web
- Available inside SAP SuccessFactors after SAP's September 2025 acquisition
- Dynamic scheduling, agency portal and analytics included in the platform
Watch out for
- Only the Essential plan has a published price; Professional, High Volume and Complete are quote-only
- The former SmartStart free tier no longer appears in the published lineup
- Pricing is tied to total headcount, and subscription fees cannot decrease during a contract term
Workable
Best for: Growing small and mid-sized teams that want published prices and an all-in-one ATS with an optional HR bundle
Workable is the transparent-price pick: Standard costs $299 a month, Premier $599 and Enterprise $719, all published on the pricing page with no sales gate. The Standard plan covers a sourcing suite, applicant tracking, unlimited active jobs subject to fair usage, a hiring plan and a custom report builder, with 3,000 complimentary AI credits and the Job Brief Agent included.
The extras add up. Texting costs $89 a month, video interviews $109 and assessments $59, and pricing scales with total company headcount rather than seats. The old Starter plan at $149 or $169 a month no longer appears on the page, so $299 is the real entry point. An HR bundle with onboarding, time off and e-signatures is available on the same plans. Buy Workable when a published price and an all-in-one bundle matter.
What we like
- Published prices with no sales gate: Standard $299/month, Premier $599/month, Enterprise $719/month
- Job distribution to more than 200 boards plus a careers page builder and talent CRM
- HR bundle available on the same plans: onboarding, time off, e-signatures and payroll preparation
- Job Brief Agent included, with 3,000 complimentary AI credits on every paid plan
Watch out for
- The old $149/$169 Starter plan no longer appears on the pricing page — Standard at $299 is now the entry point
- Texting ($89/month), video interviews ($109/month) and assessments ($59/month) are paid add-ons
- Pricing scales with total company headcount, so the same plan costs more as the company grows
Recruitee
Best for: Fast-growing companies hiring across locations that want collaborative hiring with scorecards and evaluations
Recruitee, now Tellent Recruitee, is built for collaborative hiring across locations: scorecards, evaluations and shared pipelines keep hiring managers in the workflow instead of email threads, and multi-language support suits distributed teams. Start covers small teams of 1 to 20 employees, and Recruitee publishes no prices — every plan is a custom quote.
The contract terms deserve attention. Every contract carries a minimum one-year commitment, even when you pay monthly, and the price is set by employee count, so a growing company pays more at renewal. Reviewers also report steep renewal increases after the first term. An 18-day trial with no credit card lets you test the collaboration features first. Buy Recruitee when several locations hire together.
What we like
- Collaborative hiring built in: scorecards, evaluations and shared pipelines keep managers in the workflow
- Multi-language support suits distributed teams hiring across locations
- No published prices — every plan is a custom quote
- 18-day trial with no credit card required
Watch out for
- Minimum one-year commitment on every contract, even when paying monthly
- Price is set by employee count, so a growing company pays more at renewal
- Reviewers report steep renewal price increases after the first term
Breezy HR
Best for: Small and mid-sized teams that want one flat price no matter how many people hire
Breezy HR is the flat-price pick: every paid plan includes unlimited users and unlimited open positions, so the price stays the same as headcount grows. Startup covers posting to more than 50 job boards, a branded careers site, interview self-scheduling, video interviews and email and calendar sync, and Breezy will migrate your data from Workable for free, usually within five business days.
Two changes matter for returning buyers. The Bootstrap free tier is gone — the pricing page now says plainly that Breezy has no free plan, only a 14-day trial with no credit card. And AI applicant scoring runs on paid credits at $30 per 100,000, not inside the plan price. E-signatures and reference checks wait for Growth. Buy Breezy HR when a flat price beats a per-seat quote.
What we like
- One flat price per plan with unlimited users and unlimited open positions on every paid tier
- Posting to more than 50 job boards plus a branded careers site and interview self-scheduling
- Free data migration from Workable, usually completed within five business days
- Breezy Intelligence scores applicants and flags suspicious resumes on every plan via credits
Watch out for
- No free plan anymore: the Bootstrap free tier is gone, and the page now says so explicitly
- AI applicant scoring runs on paid credits ($30 per 100,000), not included in the plan price
- E-signatures, reference checks and offer approvals wait for Growth at $273 a month billed annually
JazzHR
Best for: Small teams with steady, low-volume hiring that want the cheapest entry price in this list
JazzHR is the budget pick and the simplest tool here: Hero costs $1,000 a year and covers three open jobs, an applicant tracking system, email templates, LinkedIn Recruiter integration and premium job listings, with unlimited users on every plan. It is aimed at small teams moving off spreadsheets and email, and setup is deliberately light.
The limits are the job caps and the billing. Hero is billed annually only, with no monthly option, and a fourth concurrent opening forces a higher tier — Plus at $3,480 a year or Pro at $5,508. Standard pricing also excludes staffing agencies, franchises and organizations over 250 employees. Texting, e-signatures and advanced reporting are add-ons. Buy JazzHR when hiring is steady and low-volume.
What we like
- Cheapest entry in this list at $1,000 a year, with unlimited users on every plan
- Simple setup aimed at small teams moving off spreadsheets and email
- Job posting and syndication plus an applicant tracking system from the entry plan
- Offers and e-signatures, advanced reporting and all-access support on Pro
Watch out for
- Hero is billed annually only at $1,000 a year — there is no monthly option for the entry plan
- Hero caps at 3 open jobs, so a fourth concurrent opening forces a higher tier
- Standard pricing excludes staffing agencies, franchises and organizations over 250 employees
The best recruitment marketing platforms do one job that a plain applicant tracker does not: they attract candidates before a role opens, nurture them like leads, and turn a careers page into a pipeline. We ranked the nine tools below by fit for the most common buyer — a mid-sized team that needs career sites, campaigns and a candidate CRM — and every price was checked on the vendor's own pricing page on November 5, 2026, except where the "How we chose" section says otherwise.
How to choose the best recruitment marketing platforms
- Decide whether the bottleneck is attraction or tracking. If roles sit unfilled for lack of applicants, you need marketing: career sites, campaigns and a CRM. If applicants pour in but the process is chaos, you need tracking: pipelines, scorecards and scheduling.
- Check whether a price is published before you fall for a feature list. Five of the nine tools here are quote-only or annual-only, so a feature comparison without quotes is guesswork.
- Count the pricing unit. Headcount-priced quotes from Greenhouse, Lever and Workable grow as the company grows; flat plans from Breezy HR and JazzHR do not.
- Inspect the career site, not the brochure. Apply for a test role yourself: if the application is slow, ugly or mobile-hostile, candidates will bounce no matter how good the CRM is.
- Ask what the AI actually includes. Some tools bundle AI screening on the entry plan, while others, like Gem and Breezy HR, put it behind a higher seat or paid credits.
- Test the CRM nurture, not just the demo. A campaign that cannot re-engage a six-month-old prospect is a mailing list, not recruitment marketing.
Whatever you shortlist, run one real requisition through the trial before you sign: post the role, push it to boards, and move five test candidates through every stage. That week tells you more than any demo. And before you publish the careers page itself, run its titles through the free SERP snippet preview tool — it shows exactly how the title and description will look in Google search results.
Recruitment marketing platforms pricing: what you will actually pay
Take a 60-person company hiring 10 people a year. On list prices, the subscription costs $1,000 a year on JazzHR Hero, $1,884 on Breezy HR Startup billed annually, $3,588 on Workable Standard, and $14,995 on SmartRecruiters Essential. Recruitee publishes no prices — every plan is a custom quote. JazzHR is the cheapest entry by a wide margin, but its 3-job cap means a hiring burst forces Plus at $3,480 a year — still cheaper than Workable Standard, but the gap narrows fast.
Two adjustments change those numbers before they are real. First, add-ons: Workable Standard at $299 a month becomes $556 a month once texting ($89), video interviews ($109) and assessments ($59) are added, which is $6,672 a year instead of $3,588. Second, billing: Breezy HR Startup costs $2,268 a year billed monthly versus $1,884 billed annually — the annual discount is worth $384. Recruitee publishes no prices, so there is no annual figure to compare.
The four quote-only tools — Jobvite, Greenhouse, Lever and Gem — are generally sold as annual contracts, so budget for a yearly commitment rather than a monthly subscription, and get all four quotes before deciding: the spread between them is typically larger than the spread between the published prices above. If the business also needs to be found by customers, not just candidates, our guide to marketing platforms for small business SEO covers the visibility side.
Know the difference: recruitment marketing software vs an applicant tracker
The confusion in this category is between attracting candidates and managing them. Recruitment marketing software runs the top of the funnel: employer branding, career sites, job distribution, campaigns and CRM nurture that keep prospects warm for months. An applicant tracking system runs the middle: pipelines, scorecards, interviews, offers and compliance once someone has applied.
Most tools in this list bundle both jobs, which is why the line looks blurry. The difference that matters is which job leads. Jobvite and Gem lead with marketing — campaigns, CRM and sourcing come first, and the tracker follows. JazzHR and Breezy HR lead with tracking — the pipeline comes first, and the marketing is job distribution plus a careers page. Buying a tracker when the real problem is too few applicants wastes money on workflow you do not need; buying a marketing suite when the real problem is a chaotic process leaves the chaos in place with prettier branding.
A second distinction is the CRM itself. A tracker stores applicants; a CRM stores prospects, including people who never applied. If your hiring plan depends on re-engaging silver medalists and passive candidates, the CRM is not optional — it is the product. If every hire comes from inbound applications, a tracker with good distribution is enough, and the CRM tools are money spent twice.
Quick comparison: tool type by need
| Buyer | Best pick | Why |
|---|---|---|
| Marketing-led hiring at scale | Jobvite | Native CRM, campaigns and referrals around the tracker, priced by quote |
| Structured hiring and governance | Greenhouse | Scorecards, approvals and SSO from Core, priced by quote |
| Nurturing passive candidates | Lever | ATS and CRM in one database with rediscovery, priced by quote |
| Outbound sourcing at scale | Gem | AI agents over 800 million profiles, highest rated here at 4.7/5 on G2 |
| Enterprise and high-volume hiring | SmartRecruiters | ATS, CRM and AI matching in one suite, Essential at $14,995/year |
| Published price plus HR bundle | Workable | Standard at $299/month with onboarding and time off available |
| Distributed teams hiring together | Recruitee | Scorecards and shared pipelines, custom quote |
| Flat price at any headcount | Breezy HR | Unlimited users and positions, Startup at $189/month |
| Cheapest entry, low volume | JazzHR | Hero at $1,000/year with unlimited users and 3 open jobs |
Mistakes to avoid
- Shortlisting on features before checking whether a price exists. Five tools here are quote-only or annual-only; a shortlist built on features alone can collapse on the first sales call.
- Assuming the free plan still exists. Breezy HR's Bootstrap tier and SmartRecruiters' SmartStart are both gone, and older guides still list them. Check the vendor's current page, not a 2024 review.
- Budgeting on a monthly figure for an annual-only tool. JazzHR Hero and SmartRecruiters Essential are annual commitments: the money leaves in one payment, and there is no monthly option to fall back on.
- Forgetting the add-ons. Workable's texting, video and assessments add $257 a month to Standard; Gem's AI agents need the AI-Powered seat; Breezy HR's AI scoring runs on paid credits.
- Signing a headcount-priced contract without a renewal cap. Greenhouse, Lever and Workable scale with headcount, and Recruitee reviewers report steep renewal increases — negotiate the renewal terms before the first term ends, not after.
How we chose
We checked each vendor's own pricing page on November 5, 2026 and recorded the starting price exactly as shown, including the annual-billing figure where the page lists one, and we ranked the tools by fit for the most common buyer — a mid-sized team that needs career sites, campaigns and a candidate CRM — not by brand size. One price needs a disclosure: the SmartRecruiters ($14,995 a year) figure is third-party-sourced, because the vendor's pricing widget did not render prices in our page read on November 5, 2026; the figure is corroborated by multiple independent sources that cite the vendor's own pricing page, including a November 2, 2026 verification quoting the SmartRecruiters page directly. Recruitee publishes no prices — its plans are custom quote. Ratings come from fresh search-index copies of the exact G2 pages, crawled within the last few days; SmartRecruiters carries no rating because its G2 page copies were months old and conflicting. No vendor paid for a place in this list, and none of the links here are affiliate links.
What to do next
Shortlist two or three tools from different price bands — one quote-only, one published-price — and run the same real requisition through each trial. Check three things before you sign: that the careers page converts on mobile, that a six-month-old prospect can be re-engaged from the CRM, and that the renewal terms are in writing. If hiring is sorted but customers still cannot find you, our monthly SEO service handles the visibility side. Once your tools are in place, find out what's holding your rankings back.
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Get a free audit→Sources we checked (17)
- Jobvite pricing — jobvite.com/pricing (checked November 5, 2026)
- Greenhouse pricing — greenhouse.com/pricing (checked November 5, 2026)
- Lever pricing — lever.co/pricing (checked November 5, 2026)
- Gem pricing — gem.com/pricing (checked November 5, 2026)
- SmartRecruiters pricing — smartrecruiters.com/pricing (checked November 5, 2026)
- Workable pricing — workable.com/pricing (checked November 5, 2026)
- Recruitee pricing — recruitee.com/pricing (checked November 5, 2026)
- Breezy HR pricing — breezy.hr/pricing (checked November 5, 2026)
- JazzHR pricing — jazzhr.com/pricing (checked November 5, 2026)
- Jobvite on G2 — g2.com/products/jobvite/reviews (checked November 5, 2026)
- Greenhouse on G2 — g2.com/products/greenhouse/reviews (checked November 5, 2026)
- Lever on G2 — g2.com/products/lever/reviews (checked November 5, 2026)
- Gem on G2 — g2.com/products/gem/reviews (checked November 5, 2026)
- Workable on G2 — g2.com/products/workable/reviews (checked November 5, 2026)
- Recruitee on G2 — g2.com/products/tellent-recruitee/reviews (checked November 5, 2026)
- Breezy HR on G2 — g2.com/products/breezy-hr/reviews (checked November 5, 2026)
- JazzHR on G2 — g2.com/products/jazz-co/reviews (checked November 5, 2026)
Shamim
Founder of SerpAstra
A full-stack SEO and digital marketer who spends most days on Local SEO for dental practices, AI search visibility and lead generation.
Frequently asked questions
What is the best recruitment marketing platform?
Jobvite is the best fit when candidate attraction is the core problem, thanks to its native CRM, campaigns and referral engine. Greenhouse is the better pick when structured, consistent hiring matters most, and Workable is the best choice when you want a published price and an all-in-one bundle.
How much does a recruitment marketing platform cost?
Published prices run from $1,000 a year for JazzHR Hero to $14,995 a year for SmartRecruiters Essential, with Workable at $299 a month and Breezy HR at $189 a month in between. Jobvite, Greenhouse, Lever and Gem are quote-only, so their cost depends on headcount, modules and negotiation.
Is there a free recruitment marketing platform?
No, not in this list. Breezy HR ended its free Bootstrap tier and SmartRecruiters dropped SmartStart, so every tool here is paid from day one. Most offer a trial instead: Breezy HR gives 14 days, Recruitee 18 days, and Workable a free trial with no credit card required.
What is the difference between recruitment marketing software and an ATS?
Recruitment marketing attracts candidates before they apply, through career sites, campaigns, employer branding and CRM nurture. An ATS manages candidates after they apply, through pipelines, scorecards, interviews and offers. Most tools here bundle both, but they lead with different strengths, so match the tool to your actual bottleneck.
Can a recruitment marketing platform replace job boards?
No, it distributes to them. Every tool here posts to job boards — Workable to more than 200, Breezy HR to more than 50 — and adds a branded careers page, CRM nurture and referrals on top. The platform makes your postings convert better; it does not replace the boards where candidates search.
Do I need a CRM if I already have an ATS?
You need one if you nurture passive candidates. A tracker manages applicants; a CRM keeps prospects warm for months with campaigns and rediscovery, which is exactly what Lever, Jobvite and Gem add. If you only hire from inbound applicants, a tracker like JazzHR or Breezy HR is enough.
Can I switch recruitment marketing platforms later?
Yes, but plan the move around your hiring calendar and your data. Export candidate records, pipelines, templates and consent history before cancelling, and confirm the new tool imports them cleanly — Breezy HR, for example, migrates Workable data free within about five business days. Avoid switching mid-campaign, when nurture sequences would break.
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