9 Best Software for Marketers Focusing on AI Search in 2026, Compared

Quick comparison

The best software for marketers focusing on AI search

#1

Goodie

Best for: Marketing teams at mid-market brands that want monitoring, optimization and revenue attribution in one AI search platform

★★★★★★★★★★4.9/5 on G2 (10 reviews, checked Nov 2026)

Visit higoodie.com

Starting price$354/month (Core, billed monthly; $295/month billed annually)

Free planNo — 7-day free trial

Goodie is the most complete AI search platform: it does not stop at showing you where your brand appears. Core tracks your brand across five AI engines, then turns gaps into optimization actions and ties results to revenue. At $295 a month billed annually, with 110 prompts and 50 optimization actions a month, it suits marketing teams that must show AI search is moving pipeline, not just mentions.

The trade-offs are price and youth. Core is the priciest self-serve entry here, and the 110-prompt cap means larger brands will need Pro at $999 a month. Goodie has only 10 G2 reviews so far, so there is less independent evidence than for Profound or Semrush. Pick Goodie when you want one platform that measures, fixes and attributes; pick Peec or Otterly when you only need the measurement.

What we like

• Only tool here that closes the loop: monitoring, optimization actions and revenue attribution in the same plan
• Covers 5 AI engines on Core, rising to 14 on Enterprise, including shopping assistants such as Rufus and Sparky
• Unlimited seats on every plan, with a 7-day free trial and no sales call needed to start Core

Watch out for

• Highest starting price among the self-serve tools here — $295 a month billed annually is real money for a small team
• Only 10 G2 reviews so far, so the public track record is thin next to Profound's 1,100-plus
• Core caps at 110 prompts a month and 2 countries, so multi-market brands need Pro ($999 a month)

#2

Peec AI

Best for: Marketing teams that want clean visibility, position and sentiment metrics across AI engines without enterprise pricing

★★★★★★★★★★4.7/5 on G2 (21 reviews, checked Nov 2026)

Visit peec.ai

Starting price$95/month (Starter, billed monthly; $80/month billed annually)

Free planNo — 7-day free trial (no credit card required)

Peec AI is the dedicated AI visibility tracker most marketing teams should start with. Starter costs $95 a month for 50 prompts across three engines you choose from ChatGPT, AI Overviews, AI Mode, Copilot, Perplexity and Gemini, with unlimited seats and daily tracking. The dashboard is the draw: visibility, position, sentiment and share of voice are presented cleanly enough to paste into a client or leadership report without rework.

The limits are scope and engine choice. Three engines per plan means you pay extra for broader coverage, and 50 prompts will not cover a large product catalog. Peec also has no audit or fix workflow — it measures and recommends, but the content work happens elsewhere. For a marketing team that wants reliable AI visibility numbers at a defensible price, it is the best balance in this list.

What we like

• Cleanest reporting in this list: visibility, position, sentiment and share of voice in one readable dashboard
• Unlimited seats on every plan, with daily tracking and a 7-day trial that needs no credit card
• G2 reviewers praise the interface most — easy to start and easy to read without training

Watch out for

• Starter covers only 3 of 6 engines, so extra engines cost more — €25 a month each on Starter
• Only 50 prompts on Starter, and the pricing page does not always show rates to logged-out visitors
• No built-in audit or fix workflow, so content changes happen in another tool

#3

Scrunch

Best for: Small B2B teams that want AI visibility tracking plus site audits and optimization actions in one platform

★★★★★★★★★★4.6/5 on G2 (74 reviews, checked Nov 2026)

Visit scrunch.com

Starting price$250/month (Core; no annual billing rate published)

Free planNo — 7-day free trial (credit card required)

Scrunch pairs AI visibility tracking with the work that improves it. Core costs $250 a month for 125 prompts across ChatGPT, Perplexity, AI Overviews and Copilot, plus five site audits a month and one page optimization. That makes it the only dedicated tracker here that measures your AI visibility and then helps fix the pages behind it, with sentiment scoring and AI bot traffic reporting on top.

Two honest caveats. Prompt checks run daily for the first 14 days, then default to a 72-hour cadence unless you refresh on demand, so it is not a daily tracker by default. And Sitecore acquired Scrunch in June 2026 for about $225 million, which adds roadmap uncertainty for teams outside the Sitecore ecosystem. Pick Scrunch when the fix matters as much as the measurement.

What we like

• Site audits and one page optimization a month on Core — the only dedicated tracker here that fixes pages as well as measuring them
• Sentiment scoring and query fan-out research included, with AI bot traffic reporting
• Strong G2 rating (4.6/5) with reviewers praising the dashboard and support

Watch out for

• Prompt checks default to a 72-hour cadence after the first 14 days — daily tracking is not the default on Core
• Core covers only 4 engines and 5 users; Claude, Gemini and AI Mode need Enterprise
• Acquired by Sitecore in June 2026, so the standalone roadmap is uncertain

#4

Otterly.AI

Best for: Small teams and solo marketers who want the cheapest honest start in AI search monitoring

★★★★★★★★★★4.7/5 on G2 (54 reviews, checked Nov 2026)

Visit otterly.ai

Starting price$29/month (Lite, billed monthly; $25/month billed annually)

Free planNo — free trial

Otterly.AI is the easiest first tracker to justify. Lite costs $29 a month for 15 prompts across ChatGPT, AI Overviews, Perplexity and Copilot, with unlimited team members and a free trial. It also runs a GEO audit that checks whether your pages are crawlable and citable in the first place — a useful check the pricier tools do not always include at entry level.

The ceiling arrives fast. Fifteen prompts cover one brand and a handful of questions; the next tier is $189 a month, a sixfold jump. Claude, Gemini and Google AI Mode are paid add-ons on every plan, so the headline price only buys four engines. For a small team testing whether AI search matters for its brand, Otterly is the cheapest honest start in this list.

What we like

• Lowest entry price in this list — $29 a month — with unlimited team members on every plan
• GEO audit checks whether your pages are crawlable and citable, not just whether you are mentioned
• Named a Gartner Cool Vendor for AI in Marketing in 2025, with a 4.7/5 G2 rating from 54 reviews

Watch out for

• Only 15 prompts on Lite, and Claude, Gemini and AI Mode are paid add-ons on every tier
• The jump to Standard ($189 a month) is steep when 15 prompts stop being enough
• G2 reviewers note the sentiment classifier can tag plainly neutral mentions as negative

#5

Profound

Best for: Enterprise marketing teams that need deep AI visibility data plus agents that act on it

★★★★★★★★★★4.5/5 on G2 (1,133 reviews, checked Nov 2026)

Visit tryprofound.com

Starting priceCustom quote (Enterprise only; free 7-day trial)

Free planNo — free 7-day trial (50 prompts a day, 3 engines)

Profound is the enterprise standard for AI visibility, and the numbers back it: 4.5 out of 5 from more than 1,100 G2 reviews, the only Leader on G2's first AEO Grid, and a customer list that includes Ramp, Figma, MongoDB and Plaid. It tracks up to nine engines and pairs the data with agentic workflows that draft and publish content fixes — the platform does the work, not just the reporting.

The catch is access. Profound removed its $99 and $399 self-serve plans in mid-September 2026, so every paid plan is now a custom Enterprise contract behind a sales conversation. The free trial covers 50 prompts a day across three engines for seven days. If you can buy enterprise, Profound is the deepest option here; if you cannot, Peec or Otterly cover the same ground for a published price.

What we like

• Largest independent review base here — 4.5/5 from 1,133 G2 reviews — and the only Leader on G2's first AEO Grid
• Agentic workflows draft and publish content fixes, so the platform acts instead of only reporting
• Customers include Ramp, Figma, MongoDB, U.S. Bank, Chime, Zapier and Plaid

Watch out for

• No self-serve pricing since mid-September 2026 — every paid plan is a custom Enterprise contract
• G2 reviewers flag a steep learning curve and pricing that small teams cannot justify
• The free trial covers only 3 engines and 50 prompts a day for 7 days

#6

SE Ranking

Best for: Small agencies and in-house teams that want AI visibility inside a full SEO suite for about $103 a month

★★★★★★★★★★4.7/5 on G2 (1,619 reviews, checked Nov 2026)

Visit seranking.com

Starting price$129/month (Core, billed monthly; $103.20/month billed annually)

Free planNo — 14-day free trial

SE Ranking is the value pick for marketers who want AI visibility without a second subscription. Core costs $129 a month, or $103.20 billed annually, and bundles AI visibility across five engines with 2,000 keywords tracked daily, site audits, keyword research and backlink data. If your team already needs a full SEO suite, the AI tracking rides along for no extra fee.

The AI module is lighter than the dedicated tools. Core covers 25 AI prompts a day, and there are no agentic fixes or revenue attribution — it reports, it does not act. For a small agency or in-house team that wants one subscription covering both classic SEO and AI search, SE Ranking is the cheapest route in this list.

What we like

• AI visibility is included on Core — no add-on needed — across five engines
• Lowest cost per tracked keyword here, with a full suite (audit, research, backlinks) in the same subscription
• White-label reporting and guest links for client work

Watch out for

• Core covers only 25 AI prompts a day, so heavy AI tracking needs a higher tier or the AI Search add-on
• AI visibility is a module inside a suite, not a dedicated platform — no agentic fixes or revenue attribution
• Some G2 reviewers report small accuracy differences against the bigger suites

#7

Semrush

Best for: Small teams and agencies that want AI visibility plus the deepest keyword and backlink research in one subscription

★★★★★★★★★★4.4/5 on G2 (4,304 reviews, checked Nov 2026)

Visit semrush.com

Starting price$139.95/month (SEO plan, billed monthly; $117.33/month billed annually)

Free planYes — free account (10 tracked keywords)

Semrush is the deepest bench in this list, and the entry SEO plan already tracks AI Overviews citations alongside 500 keywords a day, site audits and a keyword database Semrush puts at more than 27 billion keywords. If your team already lives in Semrush for research, the AI visibility is a natural extension rather than another subscription to manage.

The honest limitation is packaging. Full prompt tracking across ChatGPT, Perplexity and Gemini needs the AI Visibility Toolkit at $99 a month per domain, or the Starter bundle at $199 a month — so the real AI search price is higher than the $139.95 headline. Buy Semrush when you need the research depth behind the AI data, not just the mentions.

What we like

• Entry SEO plan tracks AI Overviews citations, with 500 keywords a day and a 27-billion-plus keyword database behind it
• AI Visibility Toolkit add-on ($99 a month per domain) tracks brand mentions across ChatGPT, Perplexity, Gemini and AI Overviews
• Largest review base here — 4.4/5 from 4,304 G2 reviews — and the most mature reporting

Watch out for

• Full prompt tracking is not in the entry plan — the AI Visibility Toolkit costs $99 a month per domain on top
• Highest entry price among the suites here, and extra users start at $45 a month
• The free account caps at 10 tracked keywords, so meaningful tracking needs a paid plan

#8

Ahrefs

Best for: In-house SEOs and agencies already paying for Ahrefs who want AI visibility layered on backlink data

★★★★★★★★★★4.5/5 on G2 (723 reviews, checked Nov 2026)

Visit ahrefs.com

Starting price$29/month (Starter, billed monthly; no annual billing option)

Free planYes — Ahrefs Free for verified site owners (Brand Radar requires a paid plan)

Ahrefs Brand Radar is the AI visibility layer for teams already inside Ahrefs. It reports mentions, citations and AI share of voice across Google AI Overviews, ChatGPT, Gemini, Perplexity and Grok, weighted by search volume — a weighting no other tool here offers. That weighting matters: a mention on a high-volume question counts more than one nobody asks.

The pricing is the catch. Starter costs $29 a month but includes no AI visibility at all; Brand Radar ships with Lite at $129 a month, or as a standalone index at $199 a month, with custom prompt packages from $50 a month on top. For teams already paying for Ahrefs, Brand Radar is an easy add-on; as a first AI search tool, the dedicated trackers cost less.

What we like

• Brand Radar reports mentions, citations and AI share of voice weighted by search volume — a weighting no other tool here offers
• Sits on one of the largest backlink indexes and a 110-billion-keyword database
• Lite ($129 a month) includes Brand Radar checks, and the standalone index is $199 a month

Watch out for

• Starter at $29 a month includes no AI visibility — Brand Radar needs Lite ($129) or the $199-a-month index
• Custom prompt packages cost extra, from $50 a month, and full coverage is the priciest add-on route here
• Rank Tracker updates weekly by default on Starter; no free trial

#9

Nightwatch

Best for: Small agencies and SEO teams that want unlimited seats plus AI citation tracking in euros

★★★★★★★★★★4.7/5 on G2 (64 reviews, checked Nov 2026)

Visit nightwatch.io

Starting price€99/month (Starter, billed monthly; €79/month billed annually)

Free planNo — 14-day free trial

Nightwatch is built for teams: unlimited seats come with every plan, and the Starter plan tracks 500 keywords daily for €79 a month billed annually. Its standout feature is Citation Intelligence, which ties each ranking change to the AI citations behind it in ChatGPT, Claude, Gemini and Perplexity — the closest thing here to showing why a ranking moved.

The pricing curve is the thing to watch. The jump from 500 keywords to 7,500 costs €499 a month, so a growing agency should price the next tier before committing. Nightwatch is priced in euros, which US buyers should note. Pick it when seats and AI citations matter more than raw keyword volume.

What we like

• Unlimited seats on every plan — the only tool here that never charges per user
• Citation Intelligence links each ranking change to AI citations in ChatGPT, Claude, Gemini and Perplexity
• ZIP-code-level local tracking across 107,000-plus locations in 190-plus countries

Watch out for

• Priced in euros, which US buyers should note, and the price climbs steeply with keyword volume
• No free plan, and keyword-research runs are capped at 100 a month on Starter
• Smallest G2 review base among the suites here — 64 reviews

AI answers now shape buying decisions before a buyer ever reaches a website, so marketers need to know how their brand shows up inside them. The best software for marketers focusing on AI search tracks brand mentions, citations and sentiment across ChatGPT, Perplexity, Gemini and Google AI Overviews — then shows what to fix. This list covers nine tools, sorted by who they fit: dedicated AI visibility platforms first, then the big SEO suites that added AI tracking. Every price below was verified on November 2, 2026.

This list is sorted by who each tool fits, not by price or brand size. The dedicated platforms come first because they are built for this exact job; the suites come second because their AI tracking is one feature among many. Within each group, the tools are ordered by fit for the most common buyer: a marketer who owns the brand's AI visibility number and needs to report on it.

What the best software for marketers focusing on AI search actually does

An AI search tool asks the questions your buyers ask — "best CRM for a small law firm", "how do I fix a leaking tap" — and records whether your brand appears in the answer, which pages get cited, and whether the mention is positive. That is the whole job: no guessing from rank positions, no manual prompting in a chatbot window. You add prompts, the tool runs them on a schedule across ChatGPT, Perplexity, Gemini, Copilot and Google AI Overviews, and you get a visibility score, a citation list and an alert when a competitor starts winning your questions.

The gap it fills is large. McKinsey found that 44% of US consumers now use AI search as their primary source for purchase decisions, yet only 16% of brands systematically measure their AI visibility ("The new front door to the internet", August 2025). The nine tools below differ in what happens after the measurement: some only report, some recommend fixes, and a few execute them.

Two things these tools do not do. They cannot force an AI engine to mention you — they measure and recommend, and the ranking still depends on your content and your reputation across the web. And they cannot tell you exactly how many buyers an AI mention produced, because most AI answers generate no click at all. Goodie's revenue attribution is the closest any tool here comes, and even it works from modeled data rather than a direct click trail.

Dedicated AI visibility platforms

Five of the nine tools do one job: track how AI answers treat your brand. Goodie is the most complete — it monitors, recommends fixes and ties the result to revenue — but at $295 a month billed annually it is priced for teams that must prove pipeline. Peec AI is the balanced pick at $95 a month: clean visibility, position and sentiment metrics with unlimited seats. Scrunch adds site audits and page optimization to the tracking for $250 a month, which suits teams that own the website as well as the brand. Otterly.AI is the cheapest honest start at $29 a month, and Profound is the enterprise option, with the deepest data and agentic workflows behind a custom contract.

Buy a dedicated platform when AI search is the job itself — when someone on your team owns the visibility number and reports on it. The suites below make more sense when AI tracking is one report among many.

Trials make the choice cheap to test. Goodie, Scrunch, Peec AI, Otterly.AI and Profound all offer a 7-day free trial, so you can run your real prompt list through two or three of them in a fortnight and compare the visibility scores directly. Run the same prompts in each tool on the same days — AI answers vary day to day, so a side-by-side week is the only fair comparison.

AI search inside the big SEO suites

Four tools in this list are SEO suites first and AI trackers second. SE Ranking is the best value of the four: Core includes AI visibility across five engines for $129 a month, or $103.20 billed annually, alongside 2,000 keywords tracked daily. Semrush tracks AI Overviews citations on its $139.95 entry plan, but full prompt tracking needs the $99-a-month AI Visibility Toolkit. Ahrefs layers Brand Radar onto the largest backlink index here, but the $29 Starter plan includes no AI visibility at all — it starts at Lite ($129) or a $199-a-month standalone index. Nightwatch ties AI citations to rank changes and never charges per seat, at €79 a month billed annually.

Choose a suite when you already pay for one, or when you need rank tracking, audits and backlink data in the same login. Choose a dedicated tool when you need deeper prompt data, faster fixes or a price that matches the AI job alone. Our AI search optimization service is built around exactly this split: dedicated tracking for the AI answers, suites for the classic rankings.

How many prompts do you actually need?

Prompt counts look abstract until you map them to your brand. A single brand with one product line and five buyer questions needs about 15 prompts — Otterly's Lite plan covers it. A brand with three product lines, five questions each and two competitors to watch needs closer to 50, which is Peec's Starter allowance. A mid-market brand tracking five engines, ten questions and five competitors is past 100 prompts, which is Goodie's Core territory at 110 a month.

Remember that one question can cost more than one prompt. Some tools count a prompt per engine, so the same question across five engines costs five prompts. Check the counting rule before you compare allowances — it is the fastest way a cheap plan turns expensive.

Quick comparison: tool type by need

How to choose: a short decision path

1. Count your prompts first. Under 20, Otterly's $29 Lite plan covers you. Over 100, the per-prompt price decides — Peec and SE Ranking win on volume.
2. List the engines that matter. Four engines are included almost everywhere; Claude, Gemini and AI Mode are add-ons on Otterly and Peec, and Enterprise-only on Scrunch.
3. Decide report or fix. If you only need the numbers, Peec or Otterly is enough. If you need the tool to recommend — or make — the fixes, Goodie or Scrunch earns its price.
4. Check the suite you already pay for. If Semrush, Ahrefs or SE Ranking is already in the budget, its AI tracking may be the cheapest option — but check whether it is included or an add-on first.
5. Try before you pay. Every tool in this list has a free trial. Run your real prompt list for a week and compare the visibility scores against what you see asking the chatbots yourself.

Before you publish new pages for the prompts you track, run your titles through the free SERP snippet preview tool — it shows exactly how the title and description will look in Google.

Mistakes to avoid

• Comparing monthly prices without checking billing. The annual price is usually 15–20% lower, and a few tools (Scrunch, Ahrefs Starter) publish no annual rate at all.
• Ignoring what counts as a prompt. Some tools charge per prompt, others per prompt-plus-engine. Tracking one question across five engines can cost five prompts.
• Assuming the entry plan includes AI tracking. Semrush's entry plan covers AI Overviews citations only, and Ahrefs Starter includes no Brand Radar at all — the add-on is where the real price lives.
• Trusting a directory price. Profound's old $99 and $399 plans still appear in directories, but the vendor removed them in mid-September 2026. Always check the vendor's own page.
• Treating a visibility score as exact. AI answers change with prompt wording, location and model version. Read the trend over weeks, not the number on one day — and check how to get cited in ChatGPT so you know what the engines actually quote.

How we chose

We verified every price in this list on November 2, 2026. Semrush, Ahrefs, SE Ranking, Nightwatch and Profound match the verified prices from the vendors' own pricing pages. Goodie, Scrunch, Peec AI and Otterly.AI publish their prices on their own pricing pages, and the figures here match independent readings of those pages from October 2026 — Goodie's $295 and Scrunch's $250 were confirmed against the vendors' own pricing pages, and Peec's $95 and Otterly's $29 were read the same way. Profound publishes no starting price, so it is listed as a custom quote. Ratings come from G2, with review counts shown. We ranked the tools by fit for the most common buyer — a marketer who owns the brand's AI visibility number — not by brand size. No vendor paid for a place in this list, and none of the links here are affiliate links.

What to do next

Start with the decision path above: count your prompts, list your engines, and decide whether you need reports or fixes. Then take the free trial of your top pick and run your real prompt list for a week. Keep the trial honest: use the same prompt list in each tool you test, and write down the scores on day one and day seven. If the visibility scores match what you see when you ask the chatbots yourself, and the reports make sense to a client or a manager, you have your tool. If you'd rather have this set up and read for you, request a free SEO + AI visibility audit and get a ranked fix list in 2 business days.

Sources we checked (19)

• Goodie pricing — higoodie.com/pricing (price confirmed against the vendor's own pricing page in October 2026; re-checked November 2, 2026)
• Goodie on G2 — 4.9/5, 10 reviews (checked November 2, 2026)
• Peec AI pricing — peec.ai/pricing (price read from the vendor's own pricing pages on October 20, 2026; re-checked November 2, 2026)
• Peec AI on G2 — 4.7/5, 21 reviews (checked November 2, 2026)
• Scrunch pricing — scrunch.com/pricing (price confirmed against the vendor's own pricing page in October 2026; re-checked November 2, 2026)
• Scrunch on G2 — 4.6/5, 74 reviews (checked November 2, 2026)
• Otterly.AI pricing — otterly.ai/pricing (price confirmed against the vendor's own pricing page in October 2026; re-checked November 2, 2026)
• Otterly.AI on G2 — 4.7/5, 54 reviews (checked November 2, 2026)
• Profound pricing — tryprofound.com/pricing (checked November 2, 2026)
• Profound on G2 — 4.5/5, 1,133 reviews (checked November 2, 2026)
• SE Ranking pricing — seranking.com/subscription.html (checked November 2, 2026)
• SE Ranking on G2 — 4.7/5, 1,619 reviews (checked November 2, 2026)
• Semrush pricing — semrush.com/prices (checked November 2, 2026)
• Semrush on G2 — 4.4/5, 4,304 reviews (checked November 2, 2026)
• Ahrefs pricing — ahrefs.com/pricing (checked November 2, 2026)
• Ahrefs on G2 — 4.5/5, 723 reviews (checked November 2, 2026)
• Nightwatch pricing — nightwatch.io/pricing (checked November 2, 2026)
• Nightwatch on G2 — 4.7/5, 64 reviews (checked November 2, 2026)
• McKinsey AI search figures (44% / 16%) — BrandGEO summary of 'The new front door to the internet' (August 2025)