8 Best WhatsApp Marketing Software in 2026, Compared

Quick comparison

The best whatsapp marketing software

#1

AiSensy

Best for: Marketing teams that want a free starting point and campaign-first WhatsApp broadcasts, retargeting and segments

★★★★★★★★★★4.3/5 on G2 (112 reviews, checked Nov 2026)

Visit aisensy.com

Starting price$45/month (Basic, billed monthly; $40.50/month billed annually; Free Forever plan at $0)

Free planYes — Free Forever plan (API access and live inbox; broadcasts need a paid plan)

AiSensy is the campaign-first choice in this list and the only one with a free plan: Free Forever gives you API access and a live inbox at $0, though broadcasts need a paid plan. Basic costs $45 a month on the international price list, or $40.50 a month billed annually, and covers broadcasts, retargeting, template APIs, a shared inbox, one owner and five agents, with unlimited contacts.

Pro costs $99 a month and adds campaign scheduling, click tracking, smart routing and budget analytics, while Premium at $299 adds number masking and higher sending speed. The catches are the add-ons: the drag-and-drop chatbot builder is $80 a month and the AI agent $50 a month on the USD list, and per-message rates run above Meta's list rates. Choose AiSensy when campaigns are the job and you want to start free.

What we like

• A real free plan to start on the official API, with paid plans from $45 a month on the international list
• Broadcasts, retargeting, audience segments and a shared inbox are in the Basic plan
• Unlimited contacts on paid plans, with Shopify and WooCommerce integrations
• Campaign scheduling, click tracking and smart routing arrive on Pro at $99 a month

Watch out for

• Chatbot flows and the AI agent are paid add-ons, not included on Basic ($80 and $50 a month on the USD list)
• Per-message rates sit above Meta's list rates — about 26% higher on marketing templates in India
• The India and international price lists differ, so the figure you see depends on your billing country

#2

WATI

Best for: Small teams that want a WhatsApp-first inbox, broadcasts and a no-code chatbot builder without hiring developers

★★★★★★★★★★4.6/5 on G2 (516 reviews, checked Nov 2026)

Visit wati.io

Starting price$69/month (Growth, billed monthly; $59/month billed annually)

Free planNo — 7-day free trial

WATI is the WhatsApp-first platform in this list: a shared team inbox, broadcast campaigns, click-to-WhatsApp ads and a no-code chatbot builder, built for teams that live on WhatsApp rather than treating it as one channel among many. Growth costs $69 a month, or $59 billed annually, and covers 3 users, 15,000 broadcasts a month, 1,000 chatbot sessions, 1,000 automation triggers and 250 AI Copilot credits.

Pro costs $119 a month billed annually for 5 users, unlimited broadcasts and 500 AI Copilot credits, while Business is custom-priced on the US page. The two costs to watch are the seat lock on Growth — there is no fourth seat at any price — and the per-message markup above Meta's rates. Pick WATI when a small team wants WhatsApp done properly, inbox and campaigns together.

What we like

• WhatsApp-first by design: shared team inbox, broadcasts, click-to-WhatsApp ads and a no-code flow builder
• Growth includes 15,000 broadcasts a month, 1,000 chatbot sessions and 250 AI Copilot credits
• Instagram, Facebook Messenger and web chat land in the same inbox
• The most-reviewed tool here on G2, with a 4.6/5 score across 516 reviews

Watch out for

• Growth locks you at 3 users with no way to add a fourth — a fourth agent forces Pro at $119 a month billed annually
• Per-message charges run above Meta's list rates (about 1.6x on US marketing templates) and sit on top of the plan
• Business is custom-priced on the US page, so the top tier has no public starting price

#3

Zoko

Best for: Shopify stores that want every feature on every plan and to pay for volume, not for locked tiers

Visit zoko.io

Starting price$49.99/month (Starter, billed monthly; $0.015 per-conversation fee on top)

Free planNo — 7-day free trial

Zoko is the Shopify pick in this list, and its pricing model is unusually honest: every feature is on every plan, so a bigger plan buys volume rather than unlocking tools you should have had all along. Starter costs $49.99 a month with unlimited agents, 11 pre-built ecommerce flows — abandoned checkout recovery, COD confirmation, reorder reminders, upsells and reviews — and WhatsApp fees paid directly to Meta at Meta's rate card.

The catch on Starter is Zoko's own $0.015 fee on every conversation, which Plus at $79.99 a month removes, along with a 5,000-conversation allowance. AI agents are a separate $24.99 a month per agent plus $0.09 per resolution, and they run on your own OpenAI account. Choose Zoko when you sell on Shopify and want the whole product from day one.

What we like

• Every feature is on every plan — bigger plans buy volume, not unlocked features
• Unlimited agents on Starter, with 11 pre-built ecommerce flows from abandoned checkout to COD confirmation
• WhatsApp fees are paid directly to Meta at Meta's rate card, with no Zoko markup on messages
• Catalog selling inside the chat, plus free WhatsApp calling on the platform

Watch out for

• Starter adds Zoko's own $0.015 fee on every conversation — Plus at $79.99 a month removes it
• AI agents cost extra ($24.99 a month per agent plus $0.09 per resolution) and run on your own OpenAI account
• Built for Shopify first — teams not on Shopify get less from the pre-built flows

#4

SleekFlow

Best for: Teams that run WhatsApp alongside Instagram, Messenger and SMS from one AI-assisted inbox

Visit sleekflow.io

Starting price$69/month (Essential, billed monthly; $49/month billed annually; plus $15/month per WhatsApp number)

Free planNo — 7-day free trial of Pro

SleekFlow is the omnichannel pick: one inbox for WhatsApp, Instagram, Messenger, SMS, TikTok, Telegram, LINE and WeChat, built for teams whose customers do not all live on one app. Essential costs $69 a month, or $49 billed annually, and covers 3 seats, 5 channels, unlimited monthly active contacts and an AI inbox co-pilot — but note that WhatsApp number hosting is $15 a month per number on top.

Pro costs $109 a month billed annually for 10 seats, 10 channels, AI agents and broadcasts, while Premium at $279 adds advanced analytics and onboarding. The catch is that Pro and Premium prices rise with monthly active contacts, so a growing audience pushes the bill up. Pick SleekFlow when WhatsApp is one channel in a wider messaging mix.

What we like

• One inbox for WhatsApp, Instagram, Messenger, SMS, TikTok, Telegram, LINE and WeChat
• Essential includes 3 seats, 5 channels, unlimited monthly active contacts and an AI inbox co-pilot
• Official Meta partner at the highest BSP tier, with Flow forms, catalog support and in-chat payments
• Pro adds AI agents, broadcasts and the Shopify integration at $109 a month billed annually

Watch out for

• Broadcast campaigns and AI agents are not on Essential — they start on Pro at $109 a month billed annually
• WhatsApp number hosting costs $15 a month per number on top of the plan, plus message fees
• Pro and Premium prices rise with monthly active contacts, so the entry figure is a floor, not a cap

#5

Respond.io

Best for: Larger support and sales teams that want AI agents, routing and CRM-style contact billing across many channels

Visit respond.io

Starting price$99/month (Starter, billed monthly; $79/month billed annually)

Free planNo — 7-day free trial

Respond.io is the scale pick in this list: a customer conversation platform that unifies WhatsApp, Instagram, Messenger, TikTok, email, voice and webchat in one workspace, with a visual workflow builder for routing, assignment and follow-ups. Starter costs $99 a month, or $79 billed annually, for 5 users — and Meta's message fees pass through at cost, with no markup, which is a real saving at volume.

The step that matters is Growth at $159 a month billed monthly, which adds broadcasts and AI agents for 10 users starting at 1,000 monthly active contacts. Past that contact allowance, overage fees apply, and extra users are $15 a month each on Starter. Choose Respond.io when the team is large, the channels are many, and routing matters more than a single-channel broadcast tool.

What we like

• Omnichannel workspace: WhatsApp, Instagram, Messenger, TikTok, email, voice and webchat in one place
• Visual workflow builder automates routing, assignment and follow-ups across channels
• Meta's message fees pass through at cost with no markup on the platform's rate
• AI agents and broadcasts arrive on Growth, with lifecycle and reporting tools above that

Watch out for

• Broadcasts are not on Starter — they start on Growth at $159 a month billed monthly
• Contact-based billing means passing 1,000 monthly active contacts adds overage fees on top of the plan
• Extra users cost $15 a month each on Starter, so a big team pays well above the headline price

#6

Gallabox

Best for: Growing teams that want six users included and chatbot, broadcast and inbox tooling in one WhatsApp plan

Visit gallabox.com

Starting price$89/month (Growth, billed yearly; quarterly billing also available)

Free planNo — 7-day free trial

Gallabox is the seats-included pick: Growth costs $89 a month billed yearly and covers 6 users, a basic chatbot, broadcasts, a shared inbox and 1,000 free bot conversations a month. At a comparable price point WATI Growth covers 3 users and SleekFlow Essential covers 3 seats, so a team of five or six pays less here before a single message goes out.

Scale costs $197 a month billed annually and adds drip campaigns, WhatsApp payments, AI rewrite and 4,500 free bot conversations, while Pro at $377 adds AI chatbots and enterprise security. The billing catch is that there is no plain monthly option — quarterly or yearly only — and multi-channel is a $20 a month add-on. Pick Gallabox when headcount, not message volume, is what drives your bill.

What we like

• Growth includes 6 users by default — more seats than WATI or SleekFlow at a comparable price
• Plug-and-play chatbots, broadcasts and a shared inbox with integrated workflows on the entry plan
• 1,000 free bot conversations a month on Growth, rising to 4,500 on Scale and 10,000 on Pro
• Shopify add-on is only $5 a month, and extra users are $15 a month each

Watch out for

• Billed quarterly or yearly only — there is no plain monthly billing option
• Scale at $197 a month billed annually is the step that adds drip campaigns, WhatsApp payments and AI rewrite
• Multi-channel costs $20 a month extra and Shopify $5 a month extra, on top of the plan

#7

360dialog

Best for: API-first teams that want a flat per-number licence and Meta's message fees passed through with zero markup

Visit 360dialog.com

Starting price€49 per number per month (Regular, billed monthly)

Free planNo — no free plan published

360dialog is the no-markup API pick: a flat €49 per number per month on Regular, with Meta's message fees passed through at cost and no per-message markup of its own. That honesty matters at volume, where a 20–60% markup on every message quietly dwarfs the platform fee. Regular also includes 24/7 human support, a 4-hour first-response target, a direct Meta escalation path and Zapier, Make and n8n integrations.

The trade-off is that Regular is API-only: there is no team inbox and no campaign builder, so you need developers or a marketplace partner tool to send anything. Premium at €99 per number per month adds the inbox, sendouts, automation and measurement add-ons. Choose 360dialog when you want clean API access and zero markup, and you have the team to build on it.

What we like

• Flat per-number licence with Meta's message fees passed through at cost — no per-message markup
• Regular includes 24/7 human support, a 4-hour first-response target and a direct Meta escalation path
• Month-to-month billing with no annual lock-in, plus Zapier, Make and n8n integrations
• You keep ownership of the number, and partner marketplace tools can sit on top

Watch out for

• Regular is API-only — the team inbox arrives on Premium at €99 per number per month
• WhatsApp is the only channel; teams that also need Instagram or SMS must buy a second tool
• The licence is per number, so every extra number multiplies the monthly bill

#8

Twilio

Best for: Engineering teams that want raw WhatsApp API access inside a platform they already use for SMS and voice

Visit twilio.com

Starting priceNo monthly fee ($0.005 per message, inbound or outbound, plus Meta's per-message fees)

Free planNo — free trial with 100 WhatsApp messages, no card required

Twilio is the developer pick in this list, with no monthly fee: you pay Twilio's $0.005 handling fee on every message, inbound or outbound, plus Meta's per-message fees, which Twilio passes through. There is no inbox, no campaign builder and no chatbot tool — WhatsApp is one channel on the same API as SMS, voice and email, with hosting, number setup and Meta verification handled for you.

At 20,000 messages a month that handling fee alone is $100, before Meta's fees, so the no-monthly-fee model is cheapest at low volume and dear at high volume. A team that wants an agent workspace must buy Flex separately, from $150 per named user a month. Pick Twilio when you have engineers and already run Twilio for other channels; pick a marketing platform when you want campaigns out of the box.

What we like

• No monthly platform fee — you pay only Twilio's $0.005 per-message handling fee plus Meta's fees
• One API for WhatsApp, SMS, voice and email, with hosting, number setup and Meta verification handled
• Scales from a sandbox test to millions of messages on the same infrastructure
• The default choice for teams that already run Twilio for other channels

Watch out for

• No inbox, no campaign builder and no chatbot tool — you build every surface yourself or buy a front end
• The $0.005 fee applies to inbound messages too, so customer replies cost as much as your sends
• An agent workspace (Flex) is a separate product starting at $150 per named user a month

The best whatsapp marketing software does one job well: it gets your message into a channel customers actually read, with broadcasts, a shared inbox and automation behind it, without making you build the plumbing yourself. We ranked the eight tools below by fit for the most common buyer — a business that wants WhatsApp to bring repeat sales — starting with the free plan and ending with the raw API options, and every price was checked on November 5, 2026.

How to choose the best whatsapp marketing software

• Count your agents first. WATI Growth locks you at 3 users with no fourth seat at any price, while Gallabox Growth includes 6 and Zoko Starter includes unlimited agents. The seat cap you hit first is your real starting price.
• Budget for messages, not just the plan. Every subscription here excludes Meta's per-message fees, and WATI and AiSensy add their own markup on top of Meta's rates, while Respond.io, Zoko and 360dialog pass Meta's rates through at cost.
• Decide whether you need broadcasts or an inbox. Broadcasts are the marketing job; a shared inbox is the support job. Most tools here do both, but Respond.io gates broadcasts to Growth and Twilio and 360dialog give you neither out of the box.
• Check the billing rhythm. Gallabox bills quarterly or yearly only, WATI and SleekFlow discount annual billing heavily, and Twilio has no monthly fee at all — the cheapest model depends on your volume.
• Think about who else touches the channel. If the team also runs Instagram, Messenger or SMS, an omnichannel inbox like SleekFlow or Respond.io beats a WhatsApp-only tool; if WhatsApp is the whole channel, a focused tool is cheaper.

WhatsApp is one channel in your stack, not the whole stack. If the business also needs to be found online, our guide to marketing platforms for small business SEO covers the visibility side. And before you publish new pages for the services you sell, run your titles through the free SERP snippet preview tool — it shows exactly how the title and description will look in Google.

Whatever you shortlist, try it with real traffic before you pay for a year. The free plans and trials in this list are long enough to run one genuine campaign — your contacts, your templates, your inbox — and that campaign tells you more than any review can. Check two things in the trial: that your templates get approved without a fight, and that delivery reports match what you actually sent. Every tool here runs on the official WhatsApp Business API, so there is no reason to buy before you have sent a real broadcast.

WhatsApp marketing software pricing: what you will actually pay

Take a five-person team sending 10,000 marketing messages a month to US customers. On list prices, the subscription costs $45 a month on AiSensy Basic, $49.99 on Zoko Starter, $69 on WATI Growth or SleekFlow Essential, $89 on Gallabox Growth and $99 on Respond.io Starter. Two of those numbers need adjusting before they are real: WATI Growth covers only 3 users, so a five-person team needs Pro at $119 a month billed annually, and SleekFlow Essential adds $15 a month per WhatsApp number, taking it to $84.

Over a year, that is $486 on AiSensy Basic billed annually, $599.88 on Zoko Starter, $1,068 on Gallabox Growth billed yearly, $1,008 on SleekFlow Essential billed annually plus number hosting, $1,428 on WATI Pro billed annually and $948 on Respond.io Starter billed annually. The same five people cost $486 a year at the cheap end and $1,428 at the dear end — before a single message fee, which is where the second bill starts.

Three costs sit outside every number above. First, Meta's per-message fees: 10,000 US marketing templates cost about $250 at Meta's list rate of $0.025, and that figure rises on tools that mark it up — WATI's rate card charges about 1.6 times Meta's rate on US marketing messages. Second, add-ons: AiSensy's chatbot builder and AI agent, SleekFlow's extra channels and Respond.io's extra seats all sit outside the plan price. Third, the per-conversation fees on the cheapest tiers, like Zoko's $0.015 on Starter. If you run a store rather than a general business, the ecommerce tools differ too — see our guide to software to boost sales with SMS marketing.

Annual billing cuts the bill on most tools here: AiSensy Basic drops from $540 to $486 a year, WATI Growth from $828 to $708, SleekFlow Essential from $828 to $588, and Respond.io Starter from $1,188 to $948. Gallabox has no monthly option, so its $89 is already the yearly-billed figure, and Twilio and 360dialog sit outside this math entirely — Twilio costs $50 in handling fees on 10,000 messages plus Meta's fees, and 360dialog costs €49 per number per month plus Meta's fees at cost.

Know the difference: a marketing platform vs a raw API

The confusion in this category is between a tool and a pipe. A marketing platform — WATI, AiSensy, Zoko, SleekFlow, Respond.io, Gallabox — gives you broadcasts, a team inbox and a chatbot builder out of the box, and you pay a subscription for that surface. An API provider — Twilio, 360dialog — gives you raw access to the WhatsApp Business API and nothing else, and you or your developers build the inbox, the campaigns and the automation on top.

There is a second, quieter confusion: the subscription is not the message bill. Every tool in this list charges a platform fee and then bills Meta's per-message fees on top, and the two bills arrive separately. Some tools add their own markup between Meta's rate and yours — WATI's rate card and AiSensy's published rates both sit above Meta's list — while Respond.io, Zoko and 360dialog pass Meta's rates through at cost. At 10,000 messages a month, that markup is worth more than the subscription difference between two tools.

A third distinction worth knowing is the free app versus the API. The free WhatsApp Business app runs on one phone, for one person, replying by hand. The API is what unlocks broadcasts to thousands, a shared inbox for a team, chatbots and CRM integrations — and it is the only route to messaging customers at scale. If your volume is one person replying to a handful of customers a day, the free app is enough; the moment you want a campaign, you need a tool from this list.

Quick comparison: tool type by need

Mistakes to avoid

• Budgeting on the plan price alone. Meta's per-message fees sit on top of every subscription here, and on tools with a markup they can exceed the plan itself at volume. Price 10,000 messages before you compare plans.
• Buying on the free plan, then finding broadcasts cost extra. AiSensy's Free Forever plan covers the API and inbox, but broadcasts need Basic at $45 a month. If campaigns are the job, count Basic in the price from day one.
• Ignoring the seat cap that bites first. A tool can be cheap and still be the wrong buy: WATI Growth at $69 is no bargain once you need a fourth agent, because there is no fourth seat at any price on that tier.
• Picking an API provider when you wanted a campaign tool. Twilio and 360dialog ship no inbox and no broadcast builder. If you have no developers, the cheaper sticker price costs you a build project.
• Forgetting the second number. 360dialog charges per number, and SleekFlow charges $15 a month per number hosted. Price every number you run before you commit to a tool for the first.

How we chose

We checked each vendor's own pricing page on November 5, 2026 and recorded the starting price exactly as shown, including the annual-billing figure where the page lists one, and we ranked the tools by fit for the most common buyer — a business that wants WhatsApp to bring repeat sales — not by brand size. Where a vendor page loaded slowly over a degraded connection, we verified the figure against a fresh search-index copy of the vendor's own page crawled within the last few days, and we disclosed that method here rather than presenting it as a same-day direct page read. Two prices need a note: Interakt was left out because its public list is in rupees with a separate Shopify dollar list, and no clean dollar starting price could be stated without converting currency; and Brevo was left out because its WhatsApp campaigns sit behind the $499/month Professional plan, which is an email-suite price, not a WhatsApp price. This list carries no rating for six tools because their G2 pages could not be verified from a fresh copy on November 5, 2026, and we would rather show no rating than a stale one. No vendor paid for a place in this list, and none of the links here are affiliate links.

What to do next

Start with the free plan or trial of your top pick and run one real campaign through it. Check that your templates get approved, the delivery reports match what you sent, and the inbox handles replies without a second tool before you commit to a year. If the messaging is sorted but new customers are not finding you, our monthly SEO service handles the visibility side — or compare channels in our guide to tools for digital marketing. Once your tools are in place, find out what's holding your rankings back.

Sources we checked (10)

• AiSensy pricing — aisensy.com/pricing (checked November 5, 2026)
• WATI pricing — wati.io/pricing (checked November 5, 2026)
• Zoko pricing — zoko.io/pricing (checked November 5, 2026)
• SleekFlow pricing — sleekflow.io/pricing (checked November 5, 2026)
• Respond.io pricing — respond.io/pricing (checked November 5, 2026)
• Gallabox pricing — gallabox.dev/pricing (checked November 5, 2026)
• 360dialog pricing — 360dialog.com/pricing (checked November 5, 2026)
• Twilio WhatsApp pricing — twilio.com/en-us/whatsapp/pricing (checked November 5, 2026)
• WATI reviews — g2.com/products/wati/reviews (checked November 5, 2026)
• AiSensy on G2 — g2.com/products/aisensy/competitors/alternatives (checked November 5, 2026)