7 Best White-Label SEO Companies (2026): Who to Hire and What It Costs

Quick comparison

The best white-label SEO companies

#1

SEOReseller

Best for: Agencies reselling local SEO to small businesses that want a turnkey monthly package with a client-safe dashboard

Visit seoreseller.com

Starting price$499/client/month (Local; GBP Only $299/client/month)

Free planNo

SEOReseller is the most straightforward starting point in this list because it sells white-label SEO as a packaged product, not a negotiation. The Local package costs $499 per client per month and covers the full campaign: a forensic audit, on-page fixes, content and link building, tracked in a client-safe portal your client can look at without ever seeing the provider's name. Volume pricing can be customised when you bring many clients.

The trade-off is depth of reporting. The dashboard is basic next to the live portals some rivals offer, and the Local package is built for local campaigns, so national and ecommerce scopes cost more per client. For an agency reselling SEO to small local businesses, though, the published price and month-to-month terms make it the easiest partner to budget and to leave.

What we like

• Published wholesale pricing: GBP Only $299 and Local $499 per client per month, billed monthly
• Turnkey packages cover a forensic audit, on-page fixes, content and link building in one monthly price
• Month-to-month billing with a 30-day cancellation notice
• Pricing can be customised for agencies with a large volume of clients

Watch out for

• No free trial or free plan — every campaign starts as a paid monthly package
• Entry Local package is built for local campaigns; national and ecommerce scopes cost more per client
• Reporting dashboard is basic next to the live portals some rivals offer

#2

The HOTH

Best for: Agencies that want pay-as-you-go links, content and managed SEO with no contract and white-label reports

★★★★★★★★★★4.3/5 on G2 (47 reviews, checked Nov 2026)

Visit thehoth.com

Starting price$175 per link (Link Outreach, DR 20+; $405 at DR 50+)

Free planNo

The HOTH is the most flexible name in this list because almost everything is pay-as-you-go. Link Outreach starts at $175 a link for DR 20+ sites and rises to $405 at DR 50+, and every order ships with a white-label report your client can read as yours. If you want a managed option, HOTH X runs from $1,000 a month and adds a dedicated strategist.

The catch is that per-link pricing adds up fast, and outside the managed tier you own the strategy. Ten DR 50+ links cost $4,050 before any other work, and an agency new to SEO can overspend without a clear plan. Buy The HOTH when you want to scale orders up and down month to month without a contract.

What we like

• Pay-as-you-go links from $175 (DR 20+) with no contract, plus managed SEO (HOTH X) from $1,000 a month
• White-label reports for resellers on every order, with wholesale pricing and bulk-buyer bonuses
• Eight link products in one catalogue, from outreach and insertions to digital PR and AI-trusted media placements
• Replaces broken links for six months, or a year on a discount contract or HOTH X

Watch out for

• Per-link pricing adds up fast: ten DR 50+ links cost $4,050 before any other work
• Outside the managed tier, you own the strategy — new agencies can overspend without a clear plan
• No free plan or trial; every product is paid per order

#3

Boostability

Best for: Agencies with many small local-business clients that need repeatable local SEO at a low wholesale cost

★★★★★★★★★★4.5/5 on G2 (26 reviews, checked Nov 2026)

Visit boostability.com

Starting price$299/month (Local Search Starter, billed monthly; Listings from $49/month)

Free planNo

Boostability is built for agencies that manage a lot of small local clients at once. Local Search Starter starts at $299 a month on the vendor's own pricing page, and the LaunchPad workflow breaks every campaign into repeatable tasks — citations, on-page fixes, local content and links — tracked in a client dashboard. Volume discounts are available for partners with many accounts.

The limits are the standardised scope and the contract shape. The entry tier is a fixed programme, dedicated strategy starts at $600 a month, and reseller campaigns typically run six months. Some G2 reviewers also report spotty customer service. Pick Boostability when your roster is dozens of small local businesses and consistency matters more than custom work.

What we like

• Published pricing from $299 a month for Local Search Starter, with volume discounts for partners
• LaunchPad workflow breaks every campaign into repeatable tasks with a client dashboard for tracking
• Built for volume: a 400-person team running the same local SEO playbook across many small clients
• White-label SEO is its core model — it calls itself the global leader in white-label SEO

Watch out for

• Some G2 reviewers report spotty customer service and uneven results
• Reseller campaigns typically run six months, so it is not a month-to-month test
• The $299 entry tier is a standardised programme — dedicated strategy starts at $600 a month (Professional Search)

#4

Loganix

Best for: Agencies that buy guest posts by the placement and want traffic-gated sites with white-label reports

Visit loganix.com

Starting price$200 per post (Basic, 100+ monthly visits; Premium $300)

Free planNo

Loganix prices guest posts on verified organic traffic rather than authority scores alone, which is the honest way to judge a placement. Basic posts cost $200 for sites with 100+ monthly visits, Premium costs $300 for 500+, and every order includes about 500 words of content plus a white-label report with live URLs. A marketplace option lets you approve domains before anything goes live.

The scope is narrow by design: Loganix sells links, not full SEO campaigns, so audits, technical fixes and content strategy still need another partner or your own team. Delivery runs about three weeks and rejected placements are replaced. It fits agencies that want to buy placements one at a time, with traffic proof attached to each one.

What we like

• Guest posts priced by verified organic traffic, not DR alone: Basic $200, Premium $300, Tier 1 $400 a link
• White-label report with live URLs on every order, plus a marketplace where you approve domains
• Content creation of about 500 words is included in every guest post price
• Rejected placements are replaced, and delivery runs about three weeks

Watch out for

• Per-post pricing with no monthly retainer for full SEO — it is a links service, not a full campaign
• No free plan or trial; you pay per placement
• Premium and Authority tiers climb to $300–$400 a link, so a monthly cadence gets expensive fast

#5

Semify

Best for: Mid-size agencies with 10+ SEO clients that want a US-based team, a named analyst and a white-label dashboard

Visit semify.com

Starting priceCustom quote (no published pricing; priced by volume)

Free planNo

Semify is the relationship pick in this list. A 100% US-based team in Rochester, New York, pairs you with a named SEO analyst who joins internal calls and keeps a shared Slack channel open, and the white-label dashboard shows live rankings and traffic under your brand. The company reports 400+ agency partners and 10,000+ campaigns managed.

The catch is the price: Semify publishes no starting price, and pricing is custom based on volume, so you cannot budget before a sales call. Clutch lists a $1,000+ minimum project at $100–$149 an hour. It fits mid-size agencies with 10+ SEO clients that want a US team and a partner who answers the phone.

What we like

• 100% US-based team in Rochester, New York, with a named SEO analyst and a shared Slack channel
• White-label dashboard with live rankings and traffic, plus a dedicated account manager and optional API access
• Reports 400+ agency partners and 10,000+ campaigns managed, with 92% of delivery SLAs hit
• White-label PPC, Facebook Ads and TikTok Ads alongside SEO, so one partner covers more of the retainer

Watch out for

• No published price — pricing is custom and based on volume, so you cannot budget before a sales call
• Clutch lists a $1,000+ minimum project at $100–$149 an hour
• Best suited to agencies with 10+ SEO clients; smaller agencies may find the entry point steep

#6

uSERP

Best for: B2B and SaaS agencies whose clients need high-authority editorial links and digital PR under their own brand

Visit userp.io

Starting price$5,000/month (link building, from; three-month initial term)

Free planNo

uSERP is the premium end of white-label link building, and it says so on its own site. Its white-label page states that agencies pay the same published plans as direct clients: link building from $5,000 a month on a three-month initial term, with the agreed monthly link deliverables guaranteed. Managed SEO and AI search programmes start at $10,000 a month on a six-month term.

What you get for that money is editorial quality: digital PR and high-authority placements aimed at B2B and SaaS brands, a 24/7 tracking dashboard and monthly strategy calls. There is no per-link or pay-as-you-go route, so uSERP only makes sense when your client's budget starts at five figures a year and the links need to come from real publications.

What we like

• Published packages: link building from $5,000 a month on a three-month initial term, with guaranteed monthly link deliverables
• White-label SEO is its stated model: the same published plans as direct clients, resold under your brand
• Digital PR and editorial placements alongside link building, aimed at B2B and SaaS brands
• 24/7 tracking dashboard plus monthly strategy calls

Watch out for

• $5,000 a month entry with a three-month initial term — far above wholesale local SEO pricing
• Managed SEO and AI search programmes start at $10,000 a month on a six-month term
• No per-link or pay-as-you-go option; every engagement is a monthly retainer

#7

Victorious

Best for: Agencies serving larger clients that want an ROI-focused, data-driven SEO partner working under NDA

★★★★★★★★★★4.5/5 on G2 (21 reviews, checked Nov 2026)

Visit victorious.com

Starting price$5,000–$20,000/month (long-term SEO; 12-month campaign recommended)

Free planNo

Victorious runs a white-label SEO reseller programme as a partnership: your agency stays client-facing while Victorious fulfils the work under NDA. It also publishes its price range on its own cost guide — long-term SEO runs $5,000–$20,000 a month, with a 12-month campaign recommended — which is rare transparency at this end of the market.

The work itself is ROI-focused: technical SEO, content, link building and reporting tied to revenue and pipeline, from an SEO-only agency with five Agency of the Year titles. The entry price and the 12-month commitment rule out small clients, and the G2 review base is thin at 21 reviews. Choose Victorious when the client is large enough to justify a $5,000 floor.

What we like

• Runs a white-label SEO reseller programme under NDA, with agencies staying client-facing while Victorious fulfils
• Publishes its price range: long-term SEO $5,000–$20,000 a month, with a 12-month campaign recommended
• SEO-only agency with five Agency of the Year titles and a 4.5 G2 rating from 21 reviews
• Data-driven approach tying SEO performance to revenue and pipeline, not just rankings

Watch out for

• Joint-highest entry price in this list at $5,000 a month, with a 12-month campaign recommended
• No pay-as-you-go or per-link option; everything is a retainer
• Only 21 G2 reviews, so the review base is thin for an agency of this size

The best white-label SEO companies let your agency sell search work under your own brand while a specialist partner does the fulfilment. You keep the client, the relationship and the margin; they do the audits, the content, the links and the reporting, and your client never sees their name. This list is organised by what you actually need: pay-as-you-go placements, turnkey local campaigns, or premium retainers for bigger clients.

Around 73% of digital marketing agencies worldwide have integrated white-label services, according to Digital Marketing's 2026 market overview — so this is a normal way to run an agency, not a shortcut. The seven companies below all sell white-label SEO in 2026, and every price was checked on the vendor's own pricing page on November 2, 2026.

The list runs from $175 a link to $5,000 a month, because white-label SEO is not one product. A solo consultant reselling links to a handful of clients needs something very different from an agency with fifty local businesses on monthly retainers, and both are different again from a B2B shop buying editorial placements for SaaS brands. Read the grouped sections for your situation first, then use the comparison table to shortlist two or three names to talk to.

What the best white-label SEO companies actually do

A white-label SEO company is your invisible delivery team. It runs the technical audit, fixes on-page issues, writes and places content, builds links and sends reports — all under your agency's logo, colours and domain. The client talks to you, pays you and sees your name on every deliverable. The provider stays behind the curtain, usually under an NDA that stops it from contacting your client directly.

The model only works if three things are true. First, the reports must be fully unbranded — no provider logo, no provider URL, no support email that gives the game away. Second, the dashboard your client logs into must carry your brand, not theirs. Third, the pricing must leave you a margin: you buy wholesale, you sell retail, and the spread is your profit. Every company in this list meets the first two tests; the prices below let you judge the third.

Month one is where most partnerships are won or lost. A good provider starts with an audit, agrees the keyword list with you, and ships the first report on the date it promised — usually within 30 days. If the first report is late, thin or branded with the provider's name, that is the partnership at its best, and it will not improve. Judge the provider on the first deliverable, not the sales call.

Pay-as-you-go links and placements

If your agency sells links by the campaign rather than by the month, the per-unit providers are the cheapest way in. The HOTH charges $175 per Link Outreach placement on DR 20+ sites, rising to $405 at DR 50+, and Loganix charges $200 per Basic guest post, rising to $300 for Premium. Both ship white-label reports with live URLs, and neither asks for a contract.

This model suits agencies whose clients buy links in bursts — a new site launch, a seasonal push, a handful of placements a month. You order what you need, mark it up, and stop when the campaign ends. The risk is the opposite of a retainer: there is no strategist watching the account between orders, and a month with no orders is a month with no progress. For a steady monthly cadence, budget the per-unit cost across the month before you quote the client.

One practical detail separates the two per-unit providers. Loganix prices on verified organic traffic, so a $200 Basic post comes from a site with real readers; The HOTH prices on authority scores, so a $175 link comes from a DR 20+ site that may or may not have traffic. Neither metric is wrong, but they measure different things — ask to see a sample placement from each before you commit a client to either one.

What white-label SEO actually costs you

The wholesale price is only half the maths. Take five local clients on SEOReseller's Local package at $499 each: that is $2,495 a month wholesale. Resell each at $1,000 a month and the revenue is $5,000, leaving $2,505 a month before your own time — the account management, the client calls and the report walkthroughs. That is the margin the model is built on, and it is why published wholesale pricing matters: you can do this sum before you sign anything.

The per-unit providers price differently. Ten Link Outreach placements a month from The HOTH at the $175 entry tier cost $1,750, and ten DR 50+ links at $405 cost $4,050 — the same ten links, more than double the money, for higher authority. A guest-post cadence of five Basic posts a month from Loganix costs $1,000. None of these figures includes your time, and none of them includes content beyond what the package covers, so add your management hours before you quote the client. The cheapest wholesale price is not the cheapest campaign if it eats ten hours of your week.

Turnkey local SEO for agencies

Most agencies reselling SEO serve small local businesses: plumbers, dentists, restaurants, law firms. For them, the packaged providers are the right shape. SEOReseller sells a Local package at $499 per client per month, billed monthly, covering the audit, on-page fixes, content and links in one price. Boostability's Local Search Starter starts at $299 a month, and Semify prices by volume for agencies with 10+ clients.

The difference between these three is how much of the work you want to manage. SEOReseller is the most hands-off: a fixed package, a client-safe portal and month-to-month terms. Boostability is the volume play: the same playbook run across dozens of clients through its LaunchPad workflow. Semify is the relationship play: a named US analyst, a shared Slack channel and a dashboard that shows live rankings under your brand. Pick the shape that matches your roster, not the cheapest price.

Retention is the quiet advantage of the packaged providers. A local business that sees its rankings, its map position and its reviews move in a branded monthly report is a client that renews — and a renewing client is pure margin, since the setup work is already done. That is why the dashboard matters as much as the deliverables: the client judges the partnership by what they can see, and what they see should carry your name.

Premium fulfilment for bigger clients

At the top of the market, white-label SEO stops being a package and becomes a partnership. uSERP sells link building from $5,000 a month on a three-month initial term, with the monthly link deliverables guaranteed, and its managed SEO and AI search programmes start at $10,000 a month. Victorious publishes a $5,000–$20,000 a month range for long-term SEO, with a 12-month campaign recommended.

These two fit agencies whose clients are B2B or SaaS brands with real budgets and real expectations. The work is editorial — digital PR, high-authority placements, content tied to revenue — and the reporting is built for boardrooms, not inboxes. The trade-off is the floor: $5,000 a month buys you a partner, not a product, and both expect a multi-month commitment. If your client's budget is under $1,000 a month, the turnkey providers above are the honest choice.

The contract deserves as much attention as the price at this level. A three-month initial term with uSERP and a 12-month campaign with Victorious both mean you are committing your client's budget before you have seen a full quarter of results. Negotiate the exit terms before you sign: what happens to the content and links if the engagement ends, who owns the outreach relationships, and whether the monthly deliverables are guaranteed in writing. uSERP guarantees its monthly link deliverables; ask Victorious for the same in your agreement.

Quick comparison: tool type by need

How to choose: a short decision path

1. Count your clients first. One to five clients, start with SEOReseller or The HOTH. Dozens of local clients, Boostability's volume model wins. Ten-plus clients and a US team matters, talk to Semify.
2. Pick your pricing model. Per-link or per-post if clients buy in bursts; a monthly package if they want a steady campaign; a retainer if the budget is $5,000 a month or more.
3. Check the white-label setup. Ask for a sample report and a sample dashboard login. If either shows the provider's name, walk away — your client will find them.
4. Confirm the NDA in writing. It should cover no direct contact with your clients, no competing pitches to them, and what happens to the work if you end the partnership.
5. Start with one client. Run a single client through the partner for a month before moving your whole roster. Check the report quality, the delivery dates and whether the client noticed anything.

Before you sign, run your agency's own site through the free SERP snippet preview tool — it shows how your titles and descriptions will look in Google, which is the first thing a prospect judges. And if you would rather keep the work in-house than resell it, our monthly SEO service covers audits, content and links under one roof.

Mistakes to avoid

• Buying on price alone. The cheapest wholesale rate is worthless if the reports carry the provider's name or the links come from dead sites. Check the deliverables before the price.
• Skipping the NDA. Without a written non-disclosure and no-contact clause, a provider can pitch your client directly. Get it signed before the first campaign.
• Reselling a package you have not seen. Ask for a sample report and a sample dashboard. If the provider will not show them, that is the answer.
• Quoting retail before you know the wholesale cost. Per-link pricing adds up fast: ten DR 50+ links at $405 cost $4,050. Price the month's full scope before you quote the client.
• Forgetting who owns the client. Your client is yours. The provider should never email them, invoice them or appear in a meeting without your say-so. Put it in the contract.

How we chose

We checked each vendor's own pricing page on November 2, 2026 and recorded the starting price exactly as shown. Semify publishes no starting price, so it is listed as custom quote. The HOTH and Loganix charge per link or per post, not monthly, and the price chart plots that per-unit figure. Ratings come from G2, checked the same day; uSERP, Loganix, SEOReseller and Semify have no G2 rating with a published review count, so no rating is shown for them. Boostability's $299 is its Local Search Starter plan from its own pricing page; G2 lists a $480 reseller starting point, and wholesale rates vary by volume. We ranked by fit for the most common buyer — an agency reselling SEO to small and local businesses — not by brand size. We also left out agencies that do not sell white-label fulfilment: Siege Media, SmartSites and Juris Digital publish no white-label or reseller programme. No vendor paid for a place in this list, and none of the links here are affiliate links.

What to do next

Start with the decision path above: count your clients, pick per-unit or monthly pricing, and check the white-label setup with a sample report. Then run one client through your top pick for a month and judge the reports, the delivery dates and the margin. If the numbers work, move the rest of the roster over. If you'd rather have this set up and read for you, request a free SEO + AI visibility audit and get a ranked fix list in 2 business days.

Sources we checked (11)

• SEOReseller pricing — seoreseller.com/pricing-packages (checked November 2, 2026)
• The HOTH link building pricing — thehoth.com/link-building-service (checked November 2, 2026)
• The HOTH on G2 — 4.3/5, 47 reviews (checked November 2, 2026)
• Boostability pricing — boostability.com/pricing (checked November 2, 2026)
• Boostability on G2 — 4.5/5, 26 reviews (checked November 2, 2026)
• Loganix guest posting pricing — loganix.com/guest-post-service-redesign (checked November 2, 2026)
• Semify pricing — semify.com/pricing (checked November 2, 2026)
• uSERP white-label SEO — userp.io/seo/white-label-seo (checked November 2, 2026)
• Victorious SEO cost guide — victorious.com/blog/how-much-does-seo-cost (checked November 2, 2026)
• Victorious on G2 — 4.5/5, 21 reviews (checked November 2, 2026)
• White-label agency costs — digital.marketing/blog/white-label-agency-vs-freelancers-vs-in-house-cost (checked November 2, 2026)