10 Best Account Based Marketing Software in 2026, Compared

6sense is the predictive engine of this list. Its AI models score every account in your market by buying stage, then combine first-party behaviour with third-party intent, technographics and psychographics into one prioritised list. Sales stops guessing which accounts to call, and marketing stops advertising to companies that were never going to buy.

The free plan is a genuine way in: 50 data credits a month, company and people search, sales alerts and a Chrome extension. The catch is the paid side. Every bundle is custom-quoted, data credits do not roll over, and most contracts land in five or six figures a year. Buy 6sense when you have a defined target account list and a RevOps owner to run it.

Demandbase One is the most complete ABM platform here. Account identification, intent data, advertising, website personalisation and sales intelligence sit in one system, and Pipeline Predict AI scores accounts and forecasts pipeline from the same data the campaigns run on. For an enterprise team that wants ABM as one motion rather than five tools, nothing else in this list covers as much ground.

The price is the barrier. There is no published figure — a platform fee plus a flat fee per user, quoted annually — and reviewers warn about the learning curve, the setup effort and the ad spend minimums on top. With a 4.4 out of 5 rating across more than 2,000 G2 reviews, it is also the most reviewed dedicated ABM platform here. Buy it when the budget and the team match the scope.

HubSpot is the accessible entry point to ABM. Starter costs $20 per seat a month and includes the CRM, email automation, landing pages and ad management, so a small B2B team can start account-based work without a second platform. Target account dashboards, company scoring and account-based reporting arrive on Professional at $890 a month, which is where ABM gets serious.

The pricing catch is the contact ladder. Costs climb as marketing contacts grow, and Professional and Enterprise add mandatory onboarding fees of $3,000 and $7,000. G2 reviewers rate HubSpot the easiest tool in this list to learn, and its support scores are the strongest among the suites. Buy HubSpot when your team already lives in it — or when $20 a seat is the budget reality.

Marketo Engage is the enterprise automation standard, and it shows in the depth: lead and account scoring, nurture programs, revenue-cycle modelling and journey analytics, with native two-way sync to Salesforce and Microsoft Dynamics. The Prime package adds the account-based marketing itself, plus AI personalisation, on top of that automation core.

Everything is quoted by database size, and Adobe publishes no price — Growth, Select, Prime and the top tier are all custom annual contracts. The ABM features sit in Prime, not in the entry Growth package, so the cheapest quote buys no ABM at all. Reviewers also rate setup well below HubSpot, and most teams need a dedicated marketing-ops specialist. Buy Marketo when automation depth matters more than a quick start.

Account Engagement — the product most people still call Pardot — is the default when Salesforce is the system of record. Prospect activity, scoring and pipeline live on the same records sales already works from, and Engagement Studio builds visual nurture journeys without code. Growth+ costs $1,250 per organisation a month billed annually, the only published ABM-capable price in this list.

The honest total is higher: it needs an active Salesforce CRM licence on top, and Einstein AI and B2B Marketing Analytics wait behind Advanced+ at $4,400 a month. Reviewers praise the Salesforce integration and flag the learning curve and the dated interface. Buy it when your sales team already lives in Salesforce — anywhere else, the pairing tax is hard to justify.

ZoomInfo Marketing is the data-first entry in this list. Behind the ABM tools sits one of the deepest B2B databases anywhere — 500M+ professional profiles with verified emails and direct dials — plus intent topics and ad audiences. Marketing Demand includes 75,000 credits and 25 intent topics, and ABM Enterprise adds unlimited topics and predictive account scoring.

Nothing is published on price: every package is custom-quoted by seats, credits and add-ons, on annual contracts. The recurring complaint in more than 9,000 G2 reviews is stale contact data, and the ABM tiers are the expensive end of ZoomInfo — the cheaper plans are sales prospecting, not ABM. ZoomInfo Lite, free with 10 credits a month, is the honest way to test the data first.

AdRoll ABM — the RollWorks platform, folded back into the AdRoll brand in August 2025 — is the fastest way into account-based advertising. The retargeting tier has no platform fee: you pay only for media. Guided Playbooks launch multi-channel campaigns in weeks, and the bundled price covers audiences, integrations and measurement with no add-on fee per audience.

The ABM packages themselves are quote-only, and all three need a sales demo to price. There is no contact database, so targeting is account-level only and sales outreach needs a separate data tool, and connected TV campaigns carry a $10,000 a month minimum. Reviewers rate it the easiest ABM platform here to set up. Buy it when advertising is your ABM channel and you want to start small.

Metadata.io is the paid-media autopilot of this list. Seven AI agents build, launch and optimise campaigns across LinkedIn, Meta, Google and nine more channels, running multivariate experiments and reallocating budget to what converts. MetaMatch, a patented identity graph covering 1.5B+ profiles, lets you target B2B audiences on consumer channels like Facebook.

It publishes no price — the $5,650 a month figure comes from third-party directories, not the vendor — and it is paid media only, with no intent data of its own and no visitor identification. It also needs volume: the vendor's own guidance is at least $20,000 a month in ad spend for meaningful experiments. Buy it when your ad budget is large enough for the AI to learn from.

Bombora is the intent-data layer underneath half this list. Its B2B Data Co-op spans more than 5,000 publisher sites, and Company Surge flags when an account's research on your topics spikes above its baseline. It covers 12,000+ topic clusters, with weekly Surge reports, CRM integrations and LinkedIn audience syncing on paid plans.

It is a feed, not a platform: it names the company researching, never the person, so sales still needs contact data from elsewhere. There is no published price — third-party procurement data puts the median contract near $24,750 a year — and Surge reports refresh weekly, not daily. Buy Bombora when you already run an ABM platform and need a trusted signal for which accounts are actually in market.

Influ2 is the only person-based platform in this list. Instead of targeting accounts, it serves ads to the named individuals on your list across LinkedIn, Meta and display, then reports engagement at the contact level — which person clicked which ad, on which platform, at what time. For a small buying committee, that precision beats account-level targeting outright.

The economics are the catch: about $5 per engaged contact, with platform and media bundled into one flat fee, and third-party data puts the median contract near $60,000 a year. There is no free trial and no self-serve tier, and a stale CRM list burns budget on people who changed jobs. Buy Influ2 when you know exactly who the buyers are and each deal is worth five figures or more.