10 Best Ad Agency Software (2026): Who to Hire and What It Costs
10 best ad agency software tools compared on price, features and agency fit — real 2026 prices checked on vendor pages, ranked for small and mid-size agencies.
We compare pricing pages, documentation and public reviews. We never accept payment for rankings.

Key takeaways
- Workamajig is the best fit for most agencies: agency-built projects, time, billing and client portals from $49/user/month — but Productive is the value pick at $10/user/month with budgets and resourcing included.
- Scoro is the strongest quote-to-cash system at €15/user/month, while AgencyAnalytics is the best client-reporting tool at $25/client/month with white-label reports included.
- Four tools have free plans — Teamwork (5 users), monday.com (2 seats), Asana (2 users) and Wrike — so a small team can start without paying.
- Every price below was checked on November 4, 2026, on vendor pages or vendor-supplied G2 pricing. Ratings are G2, with review counts shown. Two prices are not vendor-published: Function Point ($50, vendor blog) and Deltek WorkBook ($27, third-party).
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Quick comparison
| Tool | Best for | Starting price | Free plan |
|---|---|---|---|
| Workamajig | Creative and ad agencies of 10+ people that want projects, time, billing and client portals in one agency-built system | $49/user/mo | No (demo only) |
| Scoro | Small and mid-size agencies that want quoting, projects, time and invoicing in one place, priced in euros | €15/user/mo | No (14-day trial) |
| Productive | Profitability-focused agencies that want budgets, resourcing and revenue forecasting from $10/user/month | $10/user/mo | No (14-day trial) |
| Teamwork | Growing agencies and consultancies that want projects, resourcing and profitability in one client-work platform | $13.99/user/mo | Yes (up to 5 users) |
| monday.com | Teams that want flexible boards and fast adoption, with a free plan and AI credits from the Basic plan | $12/seat/mo | Yes (up to 2 seats) |
| Asana | Cross-functional teams that need to connect daily work to client goals, with AI Studio from Starter | $13.49/user/mo | Yes (up to 2 users) |
| Wrike | Larger teams running formal portfolios with request intake, Gantt charts and proofing workflows | $10/user/mo (annual) | Yes (free plan) |
| AgencyAnalytics | Agencies that live in client reporting and want white-label dashboards from a single $25/client plan | $25/client/mo | No (14-day trial) |
| Function Point | Boutique agencies of 5–9 people that want an agency-specific system for projects, time and billing | $50/user/mo | No (demo only) |
| Deltek WorkBook | Larger agencies that need project accounting and resource planning at enterprise depth | $27/user/mo | No (demo only) |
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Request a listingThe best ad agency software
Workamajig
Best for: Creative and ad agencies of 10+ people that want projects, time, billing and client portals in one agency-built system
Workamajig is the only tool in this list built solely for creative and ad agencies, and it shows in the details: unlimited client portals and invoicing that understands agency billing. The Team plan starts at $49 per user per month for a team of 10, dropping to $47 at 25 seats and $45 at 50. A 10-person shop pays about $490 a month.
The trade-off is the learning curve and the lack of a trial: no free plan, no free trial, only a demo, and the lowest G2 score in this list at 3.9 out of 5, with reviewers mentioning a dated interface and a long setup. If your agency wants one system that speaks agency language, start with the demo; if you want the cheapest way in, Productive costs a fifth as much per seat.
What we like
- Built specifically for creative and ad agencies — project management, time tracking, budgets, resourcing and invoicing in one system
- Unlimited client portals included, so clients see project status without another tool
- Volume pricing rewards growth: $49/user at 10 seats, $47 at 25, $45 at 50
Watch out for
- No free plan and no free trial — the only way in is a demo
- Lowest-rated tool in this list on G2 (3.9/5), with reviewers citing a dated interface and a long setup
- Entry price is per user with no free tier, so a 10-person team pays about $490/month before any discount
Scoro
Best for: Small and mid-size agencies that want quoting, projects, time and invoicing in one place, priced in euros
Scoro is the strongest quote-to-cash system in this list. A quote becomes a project, time tracked against the project becomes an invoice, and retainers and utilization sit in the same view — so the agency sees whether a client is profitable while the work is still live, not at month end. The Core plan starts at €15 per user per month with a 5-user minimum, and annual billing cuts 13 to 17 percent.
The catch for US buyers is the currency: Scoro is priced in euros, so the dollar cost moves with the exchange rate and the smallest bill is about €75 a month. The deepest forecasting features also sit on higher tiers. Pick Scoro when quoting, delivery and billing in one tool matters more than a dollar price tag.
What we like
- Quote-to-cash in one tool: quotes become projects, time becomes invoices, with retainer management included
- Utilization and financial reports on the entry plan, so margin is visible while projects are live
- Scoro AI is included on the entry plan
Watch out for
- Priced in euros, so US buyers pay a currency premium and the monthly figure moves with exchange rates
- 5-user minimum means the smallest possible bill is about €75/month
- The most useful forecasting features sit on the higher tiers, per the vendor's own comparison
Productive
Best for: Profitability-focused agencies that want budgets, resourcing and revenue forecasting from $10/user/month
Productive is the value pick for agencies that care about margin. The Essential plan puts budgets, cost rates and resource planning next to each other from $10 per user per month billed monthly, or $9 billed annually — the lowest starting price among the agency-built tools here. The AI Assistant is included on Essential, and client access is free, so adding clients does not add seats.
Two honest caveats. The vendor's own pricing page shows conflicting per-user figures, and the $9 annual rate comes from the per-10-user totals rather than the headline — we verified it against the vendor's blog and G2's vendor-supplied pricing. Revenue forecasting and the scenario builder also sit on the most expensive tier. For a small agency watching every dollar of margin, Productive is still the cheapest serious option.
What we like
- Budgets and cost rates sit next to resource planning from the entry plan
- AI Assistant is included on Essential, and client access is free
- Lowest starting price among the agency-built tools here at $10/user/month
Watch out for
- The vendor's own pricing page shows conflicting per-user figures — the $9 annual rate comes from the per-10-user totals, not the headline
- Revenue forecasting and the scenario builder sit on the most expensive tier, not Essential
- 3-seat minimum, so the smallest bill is $30/month
Teamwork
Best for: Growing agencies and consultancies that want projects, resourcing and profitability in one client-work platform
Teamwork is the most complete professional services automation platform at this price. Projects, time, resources, budgets and profitability reports live in one place, the AI Project Wizard turns a plain-language brief into a live project, and TeamworkAI is included in every paid plan. Basics starts at $9.99 per user per month billed annually, and the free plan covers up to 5 users.
The limitation is tiering: the Resource Scheduler and revenue insights that make Teamwork special sit on the Optimize plan, not Basics, so price the plan that has the features you actually want. The depth can also feel like a lot on day one. For a growing agency that wants client work and profitability in one system, Teamwork is the safest shortlist pick.
What we like
- Purpose-built for client work: projects, time, resources, budgets and profitability reports in one platform
- AI Project Wizard builds a project from a plain-language brief, and TeamworkAI is in all paid plans
- Free plan for up to 5 users, and unlimited free client users on paid plans
Watch out for
- The strongest resourcing features — Resource Scheduler and revenue insights — sit on the Optimize plan, not Basics
- Depth that helps a growing consultancy can feel like a lot on day one, per the vendor's own guide
- Basics is the entry paid plan but lacks the advanced profitability tools some agencies buy it for
monday.com
Best for: Teams that want flexible boards and fast adoption, with a free plan and AI credits from the Basic plan
monday.com is the easiest tool in this list to adopt. Boards assemble from 200-plus templates and 15-plus views, AI credits are included on every paid plan starting with 1,000 a month on Basic, and the free plan covers up to 2 seats. Basic costs $9 per seat per month billed annually, or $12 billed monthly, and the 4.7 out of 5 G2 rating is the highest here.
The catch is that monday is a work-management platform, not an agency platform. Time tracking only starts on the Pro plan at $19 per seat per month, and there is no native invoicing or profitability reporting — agencies pair it with a separate billing tool. Seats are also sold in buckets of five above three. Choose monday when flexibility and fast adoption matter more than built-in billing.
What we like
- The most flexible boards here: 200+ templates, 15+ views and 30+ column types
- AI credits included on every paid plan, starting with 1,000 credits a month on Basic
- Free plan for up to 2 seats, and the highest G2 rating in this list at 4.7/5
Watch out for
- Time tracking only starts on the Pro plan ($19/seat/month), which matters for billable-hour agencies
- Seats are sold in buckets of 5 above 3, so a 4-person team pays for 5 seats
- Basic is a work-management plan, not an agency plan — no native invoicing or profitability reports
Asana
Best for: Cross-functional teams that need to connect daily work to client goals, with AI Studio from Starter
Asana is the most polished work-management platform in this list. Starter costs $10.99 per user per month billed annually and includes AI Studio Basic with 50,000 AI credits a month, while list, board, timeline and calendar views switch planning styles without re-entering work. Agencies can create branded client portals and manage clients in one place, and the free Personal plan covers up to 2 users.
The limits sit one tier up: resource management, Portfolios and Goals need the Advanced plan at $24.99 per user per month, and there is no native invoicing or time-based billing. G2 reviewers also note that notifications and subtasks can get overwhelming as teams grow. Pick Asana when your team wants a beautiful, flexible workspace and already bills elsewhere.
What we like
- AI Studio Basic is included on Starter, with 50,000 AI credits a month pooled per billing account
- List, board, timeline and calendar views switch planning styles without re-entering work
- Agencies can create branded client portals and manage clients in one place
- Free Personal plan for up to 2 users
Watch out for
- Resource management, Portfolios and Goals need the Advanced plan ($24.99/user/month)
- Reviewers on G2 note that notifications and subtasks can get overwhelming as teams grow
- No native invoicing or time-based billing — agencies pair it with another tool for billing
Wrike
Best for: Larger teams running formal portfolios with request intake, Gantt charts and proofing workflows
Wrike suits larger teams that run formal portfolios. The Team plan costs $10 per user per month billed annually and includes Gantt charts, custom fields, AI Essentials and shareable dashboards, while proofing and approval workflows fit creative teams reviewing ad work. A free plan exists, and the 4.2 out of 5 G2 rating rests on more than 4,500 reviews.
Three limits to know before you buy. There is no monthly billing option published for Team — annual only. Time tracking and resource planning only start on the Business plan at $25 per user per month, and workflow automations are limited to Business and above. Wrike is the right pick for structured, cross-department portfolios, not for a small team that wants everything on the entry plan.
What we like
- Gantt charts, custom fields and AI Essentials included from the $10 Team plan
- Proofing and approval workflows suit creative teams reviewing ad work
- Free plan available, and a 4.2/5 G2 rating across more than 4,500 reviews
Watch out for
- No monthly billing option published for the Team plan — annual billing only
- Time tracking and resource planning only start on the Business plan ($25/user/month)
- Workflow automations are limited to Business and above
AgencyAnalytics
Best for: Agencies that live in client reporting and want white-label dashboards from a single $25/client plan
AgencyAnalytics is the best client-reporting tool in this list, and its pricing is the simplest: one Core plan at $25 per client per month billed monthly, or $20 billed annually, with white-label dashboards and reports included — no higher tier to unlock them. More than 80 integrations pull Google Ads, GA4, social and SEO data into one client-ready report, and Ask AI is included in Core.
The trade-off is scope: this is a reporting tool, not a project manager, so agencies still need a separate tool for tasks and time. There is also no free plan, only a 14-day trial, and per-client pricing adds up — 20 clients cost $500 a month billed monthly. Buy AgencyAnalytics when client reporting is the job, and pair it with a project tool for delivery.
What we like
- White-label client dashboards and reports are included in the single Core plan — no higher tier to unlock them
- 80+ integrations pull Google Ads, GA4, social and SEO data into one client-ready report
- Ask AI is included in Core, and pricing scales per client, not per seat
Watch out for
- No free plan — 14-day trial only, and every extra client adds $25/month ($20 billed annually)
- It is a reporting tool, not a project manager — agencies still need a separate tool for tasks and time
- Per-client pricing adds up fast: 20 clients cost $500/month billed monthly
Function Point
Best for: Boutique agencies of 5–9 people that want an agency-specific system for projects, time and billing
Function Point is a boutique agency specialist: projects, estimates, time tracking, invoicing and resourcing in one system built for firms of 5 to 9 people. The Boutique plan starts at $50 per user per month, with volume discounts at larger sizes, and the billing and rate-management features are genuinely strong for a firm that lives on time and materials.
Two honest caveats. There is no free plan and no free trial — demo only — and the vendor publishes no standalone pricing page, so the $50 figure comes from the vendor's own blog rather than a price list. It also has the smallest G2 footprint among the agency-built tools here, at 193 reviews and 3.8 out of 5. It fits a boutique that wants an agency-native system and can live without a trial.
What we like
- Built for agencies: projects, estimates, time tracking, invoicing and resourcing in one system
- Boutique plan starts at $50/user/month for teams of 5–9, with volume discounts at larger sizes
- Strong billing and rate-management features for boutique firms
Watch out for
- No free plan and no free trial — demo only
- The vendor publishes no standalone pricing page, so the $50 figure comes from the vendor's own blog, not a price list
- Smallest G2 footprint among the agency-built tools here (193 reviews, 3.8/5)
Deltek WorkBook
Best for: Larger agencies that need project accounting and resource planning at enterprise depth
Deltek WorkBook is the enterprise option in this list: project accounting, time and expenses, resource planning and financials built for professional services firms that bill on time and materials. It is backed by Deltek, a long-established vendor in project-based business software, and the rate management at its core suits agencies with complex billing.
The price is the problem. Deltek publishes no starting price, so the $27 per user per month figure is third-party sourced from Software Advice and ITQlick, and it may not reflect what Deltek actually quotes. There is no free plan and no free trial, only a demo, and the 3.7 out of 5 G2 rating is the lowest here. Shortlist it only if your agency needs enterprise-grade project accounting.
What we like
- Enterprise-grade project accounting: time, expenses, resource planning and financials for professional services
- Built for agencies that bill on time and materials, with rate management at its core
- Backed by Deltek, a long-established vendor in project-based business software
Watch out for
- Deltek publishes no starting price — the $27/user/month figure is third-party sourced and may not reflect current pricing
- No free plan and no free trial — demo only
- Lowest G2 rating here (3.7/5, 53 reviews), and the depth that suits enterprises can overwhelm small agencies
Choosing the best ad agency software is really a hiring decision, not a shopping decision: the tool you pick becomes the operating system for how your agency plans work, tracks time, bills clients and proves its value. The wrong pick means a second tool for billing, a third for reporting, and a spreadsheet in between. The ten tools below cover both camps — agency-built systems that do the whole job, and general work platforms that agencies adopt for the project side.
We ranked them by fit for the most common buyer: a small or mid-size ad agency that needs projects, time tracking and billing in one place, at a price that does not eat the margin it is supposed to protect. Every price was checked on November 4, 2026, and every rating comes from G2, opened the same day.
What best ad agency software actually covers
Real agency software does five jobs: it plans the work, tracks the time, watches the budget, bills the client and reports the results. The agency-built tools in this list — Workamajig, Scoro, Productive, Teamwork, Function Point and Deltek WorkBook — do all five, because they were designed around client work and the money it produces. The general platforms — monday.com, Asana and Wrike — do the first job brilliantly and leave the rest to add-ons or separate tools.
AgencyAnalytics is the exception that proves the rule: it does the fifth job, client reporting, better than anything else here, and none of the first four. That is why the right question is not which tool is best in general, but which combination of jobs your agency needs covered — and whether you would rather pay one subscription or stitch two together.
Quick comparison: tool type by need
| Buyer | Best pick | Why |
|---|---|---|
| Small agency, best all-round value | Productive | $10/user/month with budgets and resourcing from the entry plan |
| Agency that wants everything in one system | Workamajig | Agency-built projects, time, billing and client portals from $49/user/month |
| Tight budget, free start | Teamwork | Free plan for 5 users; Basics from $9.99/user/month billed annually |
| Client reporting is the priority | AgencyAnalytics | White-label dashboards from $25/client/month |
| Team that wants flexible boards | monday.com | 200+ templates and AI credits from $9/seat/month billed annually |
| Larger team, formal portfolios | Wrike | Gantt charts and proofing from $10/user/month billed annually |
How to choose your agency software
- Count billable seats, not total staff. Most tools here charge per user, but AgencyAnalytics charges per client — so the cheapest tool depends on whether your team or your client list is bigger.
- Decide whether you need billing. If you want to invoice from the tool, you need an agency-built system: Workamajig, Scoro, Productive, Function Point or Deltek WorkBook. If you only track work, monday.com, Asana or Wrike cost less.
- Check the free plan or trial. Teamwork, monday.com, Asana and Wrike all have free plans, and Scoro, Productive and AgencyAnalytics offer 14-day trials. Run your real client list for a week before paying.
- Check AI on the entry plan. Seven of the ten tools include AI features on their cheapest paid plan; Workamajig, Function Point and Deltek WorkBook do not, based on what we could verify.
- Price the next tier, not just the first. The features agencies usually buy for — resource planning, profitability reports, time tracking — often sit one tier above the entry plan.
When you write the service pages that describe your agency offer, run your titles through the free SERP snippet preview tool — it shows exactly how the title and description will look in Google.
Ad agency software pricing: what you will actually pay
Take a 10-person agency with 20 clients. On Productive Essential, that is 10 seats at $10 each — $100 a month billed monthly, or $90 billed annually. On Teamwork Basics, the same 10 seats cost $99.90 a month billed annually. On Workamajig Team, 10 seats at $49 cost $490 a month, with no free tier to soften it. And on AgencyAnalytics, the bill follows the clients, not the team: 20 clients at $25 each is $500 a month billed monthly, or $400 billed annually — more than the project tool it sits next to.
Scoro is the one priced in euros: 10 seats at €15 is €150 a month, before any currency conversion. The lesson is to price the tool against your own numbers, not the headline: per-seat tools punish big teams, per-client tools punish big client lists, and the annual discount — usually 15 to 20 percent — is worth taking once you have survived the trial. If you would rather have the numbers worked out for your own team, our monthly SEO service includes tool setup and reporting as part of the engagement.
Know the difference: agency software vs general project tools
Agency software and general project tools look alike on a demo — boards, timelines, assignees, due dates — but they answer different questions. A general project tool answers "what is due, and who is doing it?" An agency tool also answers "is this client profitable, have we billed the hours, and can the client see the status without emailing us?" That second set of questions is where the margin lives, and it is why Workamajig, Scoro, Productive, Function Point and Deltek WorkBook exist at all.
The trade is flexibility against completeness. monday.com, Asana and Wrike bend to any workflow, and their free plans and AI features are genuinely good — but an agency that bills by the hour will still need a separate tool for time and invoicing, and the two subscriptions together often cost more than one agency-built system. Buy the general platform when the work is the product; buy the agency system when the client relationship is.
How we chose
We checked each vendor's own pricing page on November 4, 2026, and recorded the starting price exactly as shown, including the annual-billing figure where the page lists one. Where a vendor publishes no pricing page, we say so: Function Point's $50 figure comes from the vendor's own blog, and Deltek WorkBook's $27 figure is third-party sourced from Software Advice and ITQlick, because Deltek publishes no price at all. Productive's own pricing page shows conflicting per-user figures, so we used the per-10-user totals, cross-checked against the vendor's blog and G2's vendor-supplied pricing. Workamajig's $49 is the price for a 10-seat team; the vendor's blog says "starting at $45", which is the 50-seat rate. Teamwork, monday.com, Wrike and Asana prices were confirmed on the vendors' own blogs and guides, plus G2's vendor-supplied pricing; AgencyAnalytics pricing comes from G2's vendor-supplied listing. Scoro is priced in euros and is excluded from the price chart for that reason.
Ratings come from G2, opened on November 4, 2026, with review counts shown. We ranked the tools by fit for the most common buyer — a small or mid-size ad agency that needs projects, time and billing in one place — not by brand size. No vendor paid for a place in this list, and none of the links here are affiliate links.
What to do next
Start with the decision path above: count your seats and your clients, decide whether you need billing, and pick the camp — agency-built system or general platform plus a billing tool. Then take the free plan or trial of your top pick and run a real client project through it for a week, from brief to invoice, and check the margin report at the end.
If the numbers make sense and the reports make sense to a client, you have your tool. Once your tools are in place, find out what's holding your rankings back.
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Get a free audit→Sources we checked (20)
- Workamajig pricing — workamajig.com blog (checked November 4, 2026)
- Workamajig on G2 — 3.9/5, 305 reviews (checked November 4, 2026)
- Scoro pricing — scoro.com/pricing (checked November 4, 2026)
- Scoro on G2 — 4.5/5, 507 reviews (checked November 4, 2026)
- Productive pricing — productive.io/pricing (checked November 4, 2026)
- Productive on G2 — 4.6/5, 97 reviews (checked November 4, 2026)
- Teamwork pricing — teamwork.com blog, live-scraped pricing (checked November 4, 2026)
- Teamwork on G2 — 4.4/5, 1,217 reviews (checked November 4, 2026)
- monday.com pricing — monday.com blog (checked November 4, 2026)
- monday.com on G2 — 4.7/5, 17,939 reviews (checked November 4, 2026)
- Asana pricing — asana.com resources guide (checked November 4, 2026)
- Asana on G2 — 4.4/5, 14,099 reviews (checked November 4, 2026)
- Wrike pricing — asana.com resources guide (checked November 4, 2026)
- Wrike on G2 — 4.2/5, 4,563 reviews (checked November 4, 2026)
- AgencyAnalytics pricing — vendor-supplied pricing on G2 (checked November 4, 2026)
- AgencyAnalytics on G2 — 4.7/5, 463 reviews (checked November 4, 2026)
- Function Point pricing — functionpoint.com blog (checked November 4, 2026)
- Function Point on G2 — 3.8/5, 193 reviews (checked November 4, 2026)
- Deltek WorkBook pricing — third-party, ITQlick (checked November 4, 2026)
- Deltek WorkBook on G2 — 3.7/5, 53 reviews (checked November 4, 2026)
Frequently asked questions
What is the best ad agency software in 2026?
Workamajig is the best fit for most agencies because it is built only for creative and ad agencies, with client portals and invoicing from $49/user/month. Productive is the best value at $10/user/month with budgets and resourcing included. Agencies that mainly need client reporting should look at AgencyAnalytics instead.
How much does ad agency software cost?
Between $10 and $50 per user per month at the entry level. Productive starts at $10, Wrike at $10 billed annually, monday.com at $12 and Teamwork at $13.99 billed monthly. Workamajig starts at $49 and Function Point at $50. AgencyAnalytics is different: it charges $25 per client per month, not per user.
Is there free ad agency software?
Four tools in this list have free plans: Teamwork for up to 5 users, monday.com for up to 2 seats, Asana for up to 2 users, and Wrike with a limited free plan. The free plans cover basic project tracking, but billing, profitability reports and white-label features start on the paid plans.
What is the difference between agency software and project management software?
Agency software is built for client work: it adds time tracking, budgets, billing, profitability reports and client portals to project management. General project tools like monday.com, Asana and Wrike track tasks and timelines well, but they have no native invoicing or margin reporting, so agencies pair them with another tool.
Do these tools include AI features?
Seven of the ten do, on the entry plan: Scoro, Productive, Teamwork, monday.com, Asana, Wrike and AgencyAnalytics all include an AI assistant, summaries or automation from their cheapest paid plan. Workamajig, Function Point and Deltek WorkBook do not include AI features on their entry plans, based on what we could verify.
Which tool is best for client reporting?
AgencyAnalytics. Its single Core plan includes white-label client dashboards and reports from $25/client/month, with more than 80 integrations covering Google Ads, GA4, social and SEO. Workamajig is the runner-up: unlimited client portals are included, though its reporting is tied to the $49/user/month Team plan.
Should a small agency pay per user or per client?
It depends on what grows faster. Per-user pricing like Productive at $10/user/month is cheap for a small team with many clients, while per-client pricing like AgencyAnalytics at $25/client/month is cheap for a large team with few clients. A 10-person agency with 20 clients pays $100/month on Productive and $500/month on AgencyAnalytics.
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