Project & Work Management

12 Best Appointment Scheduling Software in 2026, Compared

Compare the 12 best appointment scheduling software options for small businesses on price, free plans and features, with every price checked November 10, 2026.

Shamim Mia, Founder, SerpAstraLast verified November 10, 202615 min read

We compare pricing pages, documentation and public reviews. We never accept payment for rankings.

Key takeaways

  • Square Appointments leads for most small businesses at $0, with Calendly from $12 a seat a month and Acuity Scheduling from $20 a month.
  • The single most important buying factor is the pricing unit: per-location, per-seat, per-staff and per-booking pricing turn a cheap solo plan into a dear team plan.
  • Six of the 12 tools have a genuinely free plan — Square, Calendly, Setmore, SimplyBook.me, Goldie and Appointy — but text reminders, payments and no-show protection often need a paid plan.
  • Every price below was checked on the vendor's own pricing page on November 10, 2026. Ratings are G2, with review counts shown.
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Quick comparison

Starting prices checked November 10, 2026
ToolBest forStarting priceFree plan
Square AppointmentsSmall service businesses already taking Square payments that want booking with no monthly feeFree; Plus $49/moYes (free plan)
CalendlySolo professionals and small teams booking meetings, consultations and calls$12/seat/moYes (free plan)
Acuity SchedulingService businesses that need intake forms, packages and memberships on one booking page$20/moNo (7-day trial)
SetmoreSmall teams on a tight budget that want a working free booking systemFree; Pro $12/moYes (free plan)
VagaroSalons and spas that want booking, POS and a client marketplace in one subscription$30/moNo (30-day trial)
FreshaSolo beauty professionals who want new clients from a marketplace$19.95/moNo (7-day trial)
BooksyBarbers and stylists who want new clients from a large marketplace with everything in one plan$29.99/moNo (14-day trial)
SimplyBook.meMulti-provider businesses that want a booking website sized by booking volume€13.90/moYes (free plan)
GoldieSolo beauty and wellness professionals who run their business from a phoneFree; Pro $19.99/moYes (free plan)
AppointyMulti-staff service businesses that need resource scheduling and paymentsFree; Growth $29.99/moYes (free plan)
TimelySalons that want a premium client experience with no marketplace commission$26/staff/moNo (14-day trial)
MindbodyFitness and wellness studios that want marketplace discovery across locations$99/moNo (demo only)

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The best appointment scheduling software

#1

Square Appointments

Best for: Small service businesses already taking Square payments that want booking with no monthly fee

Visit squareup.com
Starting priceFree (Free plan; Plus $49/month per location, Premium $149/month per location)
Free planYes — Free plan ($0, 1 location)

Square Appointments is the cheapest way into this list, and it is not a stripped-down trial: the Free plan covers unlimited appointments, a booking website, unlimited staff calendars and automated email reminders for $0 a month, with Square point of sale built in so services and retail share one checkout. For a business already taking Square payments, booking costs nothing extra beyond card processing.

The catch is the same as on every free plan: the features that protect revenue sit behind the paywall. No-show fees, cancellation policies, the waitlist and Google Calendar sync all need Plus at $49 a month per location, and rooms and chairs wait for Premium at $149. Pick Square when the business already runs on Square and wants booking free; pick Vagaro or Booksy when discovery and marketing matter more than the $0 price.

What we like

  • The only $0 start here that is a real booking system: unlimited appointments, a booking site and Square POS with no monthly fee
  • Per-location pricing means adding staff never raises the subscription — one price covers the whole team at a site
  • Automated email reminders and unlimited staff calendars come with every plan, including Free
  • No marketplace commission — clients the business finds itself cost nothing extra

Watch out for

  • Text reminders and no-show protection need Plus at $49/month per location
  • Card processing applies on every plan, and online payments cost more than in-person ones
  • 24/7 phone support is Premium only; Free and Plus users get chat and email
#2

Calendly

Best for: Solo professionals and small teams booking meetings, consultations and calls

4.7/5 on G2 (2,680 reviews, checked Nov 2026)
Visit calendly.com
Starting price$12/month per seat (Standard, billed monthly; $10/month billed annually)
Free planYes — Free plan (1 event type, 1 calendar)

Calendly is the simplest scheduler in this list, and for a solo professional who books meetings, consultations or calls, it is often all that is needed. The Free plan allows one event type and one calendar connection with unlimited meetings, and Standard at $12 a seat a month adds unlimited event types, multiple calendars, automated reminders and payments through Stripe and PayPal. Setup takes minutes, not a weekend.

The limit is the shape of the business it serves. Calendly schedules meetings, not services: there is no staff roster, no service menu with prices, no point of sale and no client marketplace. A consultant or coach who lives in one-on-one calls will never miss those features; a salon with five stylists and a service list needs Acuity or Vagaro instead. Buy Calendly for meetings, not for a service menu.

What we like

  • The fastest setup here: one booking link, unlimited one-on-one meetings and no booking cap on every plan
  • Free plan is genuinely usable for a solo pro, with one event type and one calendar connection
  • Payments at booking through Stripe and PayPal from Standard, plus automated reminders that cut no-shows
  • 129 integrations, including Zoom, Google Meet, Salesforce and HubSpot

Watch out for

  • Built for meetings, not services: no staff calendars, no service menu and no POS
  • Round-robin and team scheduling need Teams at $16/seat/month billed annually
  • Removing Calendly branding and advanced admin controls sit on higher tiers
#3

Acuity Scheduling

Best for: Service businesses that need intake forms, packages and memberships on one booking page

4.6/5 on G2 (410 reviews, checked Nov 2026)
Visit acuityscheduling.com
Starting price$20/month (Starter, billed monthly; $16/month billed annually)
Free planNo — 7-day free trial

Acuity Scheduling is the service-business scheduler in this list: unlimited services and appointments, intake forms that collect client details before the visit, and payments through Stripe, Square, PayPal or Venmo, all from the $20-a-month Starter plan. The price is flat per account, so adding staff does not raise the bill — only the number of calendars matters.

The tiers are about calendars and extras, not seats. Starter covers one calendar; Standard at $34 a month covers six and adds text reminders, packages, memberships and gift certificates; Premium at $61 covers 36 and adds the AI booking assistant, HIPAA compliance and logo removal. There is no free plan, only a 7-day trial, so try it with real bookings before paying. Pick Acuity when the business sells services and packages; pick Calendly when it sells meetings.

What we like

  • Flat pricing per account, not per seat: Starter covers the whole business for $20 a month
  • Intake forms, packages, memberships and gift certificates included — the service-business toolkit in one plan
  • Payments through Stripe, Square, PayPal and Venmo, with deposits at booking
  • Automatic time-zone conversion and a waitlist for fully booked times

Watch out for

  • No free plan — only a 7-day trial before the subscription starts
  • Text reminders, packages and memberships need Standard at $34 a month, not Starter
  • Removing the Acuity logo and HIPAA compliance need Premium at $61 a month
#4

Setmore

Best for: Small teams on a tight budget that want a working free booking system

Visit setmore.com
Starting priceFree (Free plan; Pro $12/user/month billed monthly, $5/user/month billed annually)
Free planYes — Free plan ($0, up to 4 users)

Setmore's free plan is the most useful $0 in this list: four users, a booking page, online payments and email reminders, with Reserve with Google included so the business can be booked straight from search. Pro is $12 per user a month, or $5 on annual billing — the cheapest paid step up here — and it adds text reminders, recurring appointments and two-way calendar sync.

The free plan has edges. It stops at four users, carries Setmore branding, and has no packages, memberships or gift certificates — the tools that turn one-off visits into steady revenue. Start on Setmore while the business is small and the volume is light; move to Acuity or Vagaro when memberships and packages start to matter.

What we like

  • The most generous free plan here: 4 users, a booking page, online payments and email reminders at $0
  • Pro is $5 per user a month on annual billing — the cheapest paid step up in this list
  • Reserve with Google is included on the free plan, so the business shows up bookable in search
  • Payments run through Square, Stripe or PayPal, even on the free plan

Watch out for

  • The free plan caps at 4 users and carries Setmore branding
  • SMS reminders, recurring appointments and two-way calendar sync all need Pro
  • No packages, memberships or gift certificates — the revenue layer service businesses rely on is missing
#5

Vagaro

Best for: Salons and spas that want booking, POS and a client marketplace in one subscription

4.6/5 on G2 (399 reviews, checked Nov 2026)
Visit vagaro.com
Starting price$30/month (1 bookable calendar, billed monthly; $23.99/month for the first 6 months)
Free planNo — 30-day free trial

For most small salons and spas, Vagaro is the simplest answer: $30 a month buys online booking, a calendar, client records, point of sale and marketing, plus a place on a marketplace where people already look for beauty and wellness services. The subscription is priced per bookable calendar, so the receptionist and the owner cost nothing extra — only the people who actually take appointments count.

What pushes the bill up is the extras. Text marketing starts at $20 a month, and new clients who arrive through the marketplace can carry a fee, so a business that leans on the marketplace pays more than $30. Even so, the 30-day trial is the longest here, and the starting price is the lowest all-in figure in the list — that combination is why Vagaro sits near the top.

What we like

  • The lowest all-in starting price here for a business that wants booking, POS and marketing in one place
  • A large client marketplace puts the business in front of people already looking for beauty and wellness services
  • Every extra bookable calendar is a flat $10 a month, and the bill stops growing after seven calendars
  • A 30-day trial gives a full month to test it with real bookings before paying

Watch out for

  • Add-ons such as text marketing push the bill above the $30 headline price
  • Marketplace bookings can carry a fee on new clients found through Vagaro, so check the terms before relying on it
  • No free plan — only a 30-day trial before the subscription starts
#6

Fresha

Best for: Solo beauty professionals who want new clients from a marketplace

Visit fresha.com
Starting price$19.95/month (Independent, 1 bookable team member, billed monthly; Team $14.95 per bookable team member)
Free planNo — 7-day free trial

A solo stylist pays less on Fresha than anywhere else: $19.95 a month for one person, with a marketplace that shows the business to clients already searching for beauty services. Teams pay $14.95 per bookable member, so a stylist who never takes bookings costs nothing, and appointments from the business's own website, Instagram and Facebook carry no commission at all.

The marketplace takes its cut on the other side: 20% of a brand-new client's first visit, with a $6 minimum, so a $100 first appointment costs $20. Loyalty is another $59.95 a month and review requests $14.95. Fresha is the right buy for a stylist who needs the marketplace to fill the chair; a business with a full book keeps more with Vagaro or Square.

What we like

  • The cheapest solo subscription here at $19.95 a month for one person
  • A large marketplace lists the business where clients already search for beauty services
  • Team pricing is per bookable member, so a part-timer who never takes bookings costs nothing
  • Bookings from the business's own website, Instagram and Facebook carry no commission

Watch out for

  • A 20% fee, minimum $6, on every brand-new client the marketplace sends
  • Loyalty costs $59.95 a month extra and Google review requests $14.95 a month extra
  • No free plan since 2025 — only a 7-day trial before the subscription starts
#7

Booksy

Best for: Barbers and stylists who want new clients from a large marketplace with everything in one plan

Visit biz.booksy.com
Starting price$29.99/month (single plan, billed monthly; $20/month per additional team member)
Free planNo — 14-day free trial

Booksy removes the tier question entirely: one plan at $29.99 a month, with online booking, no-show protection, deposits, gift cards, memberships and reporting all included. Nothing is held back for a higher tier, and the marketplace reaches 40 million people looking for beauty services. Two thousand marketing texts a month are in the price, and reminders are always free.

Two numbers still move the bill. Every extra team member adds $20 a month, so five people cost $109.99, and Boost — the paid promotion — takes 30% of a new client's first visit, up to $100. There is no cheaper annual rate in the US. Booksy suits a business that wants one price and everything in it; Setmore suits one that wants to spend less.

What we like

  • One plan with everything included — no tiers to compare and no features held back
  • A marketplace of 40 million users searching for beauty services
  • 2,000 marketing SMS a month included, and reminders are always free
  • No-show protection, deposits and Reserve with Google are in the base price

Watch out for

  • Boost takes 30% of a new client's first visit, up to $100, when it brings them in
  • The price rises with every team member: $20 a month each on top of $29.99
  • No annual discount in the US — the monthly price is the price all year
#8

SimplyBook.me

Best for: Multi-provider businesses that want a booking website sized by booking volume

4.4/5 on G2 (110 reviews, checked Nov 2026)
Visit simplybook.me
Starting price€13.90/month (Basic, billed monthly; €11.90/month billed annually)
Free planYes — Free plan (50 bookings a month, 1 provider)

SimplyBook.me prices by bookings, not by people, which makes it the cheapest way to cover a team: Basic is €13.90 a month, or €11.90 billed annually, and covers 100 bookings a month for up to five providers. Every plan comes with a booking website and widget, and payments and deposits are included from Basic, so a clinic or studio can take bookings and money from day one.

The cap is the thing to watch. A business taking more than 100 bookings a month outgrows Basic and needs Standard at €29.90 for 500 bookings and 15 providers, and SMS and WhatsApp reminders cost extra as credits. The free plan covers 50 bookings a month — enough to prove the system works before paying. Pick SimplyBook.me when the team is bigger than the booking volume; pick Setmore when the volume is bigger.

What we like

  • Priced by bookings, not by people: Basic covers 5 providers for €11.90 a month billed annually
  • A ready booking website and widget come with every plan, including Free
  • Payments and deposits are included from Basic, with a client app on higher tiers
  • The free plan is genuinely usable for a solo business starting out: 50 bookings a month

Watch out for

  • The 100-booking cap on Basic runs out fast — a busy business needs Standard at €29.90 a month
  • SMS and WhatsApp reminders cost extra as credits, on top of the subscription
  • Setup can feel complex, with dozens of optional features to sort through first
#9

Goldie

Best for: Solo beauty and wellness professionals who run their business from a phone

Visit heygoldie.com
Starting priceFree (Starter plan; Pro $19.99/month, $199.99/year)
Free planYes — Free Starter plan (20 appointments a month)

Goldie is built for the solo beauty or wellness professional who lives on a phone: the free Starter plan covers online booking, client management, payments and reminder templates for up to 20 appointments a month, with no credit card required and no commission on new clients. Pro at $19.99 a month removes the cap and adds automated SMS reminders, 500 free SMS credits and no-show protection.

The free plan is a real start, not a demo — but 20 appointments a month is about one booking a working day, so a busy pro will pay within the first month. Pro Plus at $39.99 a month adds team management, online forms and the AI assistant. Goldie suits a solo pro who wants booking on a phone for free; a business with staff and a front desk needs Vagaro or Square instead.

What we like

  • A genuinely free Starter plan: online booking, reminders, payments and client management at $0
  • Built mobile-first, so a solo pro can run the whole business from a phone
  • No commission on new clients — bookings the business finds itself cost nothing extra
  • Reserve with Google is included on every plan, including Free

Watch out for

  • Starter stops at 20 appointments a month, so a busy pro outgrows it fast
  • Automated SMS reminders and no-show protection need Pro at $19.99 a month
  • Team features and the AI assistant wait for Pro Plus at $39.99 a month
#10

Appointy

Best for: Multi-staff service businesses that need resource scheduling and payments

Visit appointy.com
Starting priceFree (Free plan; Growth $29.99/month billed monthly, $19.99/month billed annually)
Free planYes — Free plan (1 staff, 5 services, 100 appointments a month)

Appointy is built for service businesses juggling several staff, locations or bookable resources: the free plan covers one staff member, five services and 100 appointments a month with website integration and automatic reminders, and Growth at $29.99 a month adds unlimited services, Google Calendar sync and payments through Square, Stripe and PayPal. Extra staff cost $5 a month on Growth.

The tiers climb in clear steps: Professional at $59.99 a month covers five staff and adds gift certificates, staff logins and resource scheduling, while Enterprise at $99.99 adds multi-location support and removes Appointy branding. The free plan is generous enough for a solo provider to run a real business on it; a team that needs resource scheduling should price Professional before committing.

What we like

  • A generous free plan: 1 staff member, 5 services, website integration and 100 appointments a month at $0
  • Resource scheduling and staff logins on Professional — the multi-staff toolkit is in the product, not an add-on
  • Payments through Square, Stripe and PayPal from the Growth plan
  • Flat pricing per tier, with extra staff at $5 a month on Growth

Watch out for

  • Two-way Google Calendar sync and payments need the paid Growth plan, not Free
  • Removing Appointy branding needs Enterprise at $79.99 a month billed annually
  • SMS text customization is Enterprise only
#11

Timely

Best for: Salons that want a premium client experience with no marketplace commission

Visit gettimely.com
Starting price$26/month per bookable staff member (Build, billed monthly; Elevate $39, Innovate $47)
Free planNo — 14-day free trial

Timely is the option for a salon that cares about the client experience: scheduling, client records, marketing and payments in a clean interface, with no marketplace taking a cut of any booking. Build is $26 a month per bookable staff member and includes deposits, cancellation fees and 100 SMS per staff member a month; Elevate and Innovate add consultation forms, commission tracking and advanced marketing.

For a solo stylist the price is hard to justify: $26 against Fresha's $19.95, with no free plan and no marketplace to fill empty chairs. A second stylist doubles the bill, and part-timers are charged at the same rate as full-timers. Buy Timely when the salon is big enough that smart scheduling saves real hours at the front desk and the book is already full; while chairs are empty, Fresha or Booksy fill them faster.

What we like

  • No marketplace commission at all — every booking keeps its full value
  • Smart scheduling, client messaging and commission tracking in a clean, modern interface
  • SMS included on every plan: 100 messages per staff member a month on Build
  • Deposits and cancellation fees with card details from the entry plan

Watch out for

  • $26 per staff member a month is steep for a solo operator when Fresha starts at $19.95
  • Pricing is per staff member, so a second stylist doubles the bill
  • No free plan — only a 14-day free trial before the subscription starts
#12

Mindbody

Best for: Fitness and wellness studios that want marketplace discovery across locations

Visit mindbodyonline.com
Starting price$99/month (Starter, per location, billed monthly)
Free planNo — demo on request

Mindbody is the biggest name in this list, and its strength is discovery: a consumer app with millions of people booking classes and appointments, plus scheduling, memberships, point of sale, staff management and marketing in one system. Pricing is per location with unlimited staff logins, so a busy studio never pays more for hiring. Starter is $99 a month per location.

The price is the floor, not the ceiling: only Starter carries a published price, the higher tiers need a sales call, and most studios are quoted above $99 once features are scoped. A 20% commission, capped at $30, applies to new clients found through the app. Mindbody fits an established studio that wants the marketplace; a small one will find Vagaro or Square cheaper.

What we like

  • The biggest consumer marketplace in this category, with millions of people booking classes and appointments
  • Unlimited staff logins per location — adding people never raises the bill
  • Scheduling, memberships, POS, staff management and marketing automation in one system
  • Suits multi-location operators: pricing is per location, and reporting rolls up across sites

Watch out for

  • Only Starter has a published price — the higher tiers need a sales call
  • A 20% commission, capped at $30, applies to new clients found through the Mindbody app
  • No free plan and no self-serve trial — the sale starts with a demo

The best appointment scheduling software fills the diary, takes the payment and brings the client back — and the right one depends on how the business finds its clients and how it charges for them. The 12 tools below are ranked by fit for the most common buyer, a small US service business with one location and one to five staff, and every price was checked on the vendor's own pricing page on November 10, 2026.

How to choose the best appointment scheduling software

  • Count who takes bookings first. Square and Mindbody charge per location, Setmore and Timely per person, SimplyBook.me per booking. The pricing unit decides what a growing team pays, not the headline price.
  • Check reminders and no-show protection. Text reminders and deposits are the features that stop empty slots, and they sit on paid plans at Square, Setmore and Goldie — count them in the price from day one.
  • Check the marketplace fee. Fresha takes 20% of a new marketplace client's first visit, Booksy takes 30% through Boost and Mindbody 20% capped at $30. If the business fills its own diary, a tool without a marketplace keeps more of each booking.
  • Check how payments work. Card processing runs about 2.5% to 3.5% plus a per-transaction fee on every tool here, so a busy business pays more in processing than in subscription some months.
  • Check the free-plan caps. SimplyBook.me stops at 50 bookings a month, Goldie at 20 appointments and Appointy at 100 — a free plan that runs out mid-month is not a free plan.
  • Think about the next year, not the next month. A solo pro who hires two people needs a plan that grows by the person, not one that jumps to an enterprise tier.

Booking software fills the diary, but it does not fill it with new clients on its own. If the business is not showing up when people nearby search, our local SEO service covers that side. And before the business asks clients for reviews, the free Google review link generator makes a one-tap review link for the front desk.

Whatever you shortlist, try it with real bookings before you pay. The trials in this list run 7 to 30 days, which is long enough to take real appointments, send real reminders and take a real payment. Check two things in the trial: that online booking works from the business's own website link, and that the calendar never double-books when two clients pick the same slot. Every tool here offers a trial or a free plan, so there is no reason to buy before the business has run a real week on it.

Bar chart of starting prices billed monthly: Square Appointments $0, Calendly $12, Setmore $12, Fresha $20, Goldie $20, Acuity $20, Timely $26, Booksy $30, Appointy $30, Vagaro $30, Mindbody $99
Starting prices, billed monthly. Square Appointments is free at $0; Setmore, Goldie and Appointy have free plans — the chart shows their first paid plan. SimplyBook.me is priced in euros, so it has no bar. Annual billing is lower for most tools.

Appointment scheduling software pricing: what you will actually pay

Take a three-person service business at one location, taking about 120 appointments a month. On list prices, the subscription costs $0 on Square Appointments Free, $36 a month on Calendly Standard, $20 on Acuity Starter, $36 on Setmore Pro billed monthly, $50 on Vagaro, $44.85 on Fresha Team, $69.99 on Booksy, $39.99 on Goldie Pro Plus, $39.99 on Appointy Growth, $78 on Timely Build and $99 on Mindbody Starter. SimplyBook.me Basic at €13.90 covers only 100 bookings, so 120 appointments need Standard at €29.90. Acuity Starter covers one calendar, so a team that needs separate calendars pays $34 for Standard instead.

Over a year on monthly billing, that is $0 on Square Free, $240 on Acuity Starter, $432 on Calendly Standard and Setmore Pro, $479.88 on Goldie Pro Plus and Appointy Growth, $538.20 on Fresha Team, $600 on Vagaro, $839.88 on Booksy, $936 on Timely and $1,188 on Mindbody. Annual billing cuts most of these: Setmore Pro drops to $180 a year for three users, Calendly Standard to $360, and Appointy Growth to $359.88 with two extra staff at $5 each.

Three costs sit outside every number above. First, card processing: at a $60 average ticket and 120 appointments, the business takes $7,200 a month, and about 2.5% of that — roughly $180 a month — goes to processing on every tool here. Second, marketplace fees: ten new marketplace clients a month at $60 a first visit costs $120 on Fresha at 20% and $180 on Booksy Boost at 30%. Third, text reminders beyond the included allowance, which cost a few cents each and add up fast in a business that confirms every booking by text.

Matrix showing what each entry plan includes: daily updates, free plan, AI visibility and white-label
What the entry plan includes, checked November 10, 2026. A dash means the feature is not included on the entry plan.

Know the difference: per-seat, per-location and per-booking pricing

The confusion in this category is the pricing unit, not the feature list. Per-seat pricing charges for each person who takes bookings: Setmore at $12 a user, Timely at $26 a staff member, Fresha at $14.95 a member. Per-location pricing charges one price for the whole site: Square Plus at $49 a location, Mindbody Starter at $99 a location. Per-booking pricing charges for volume: SimplyBook.me Basic covers 100 bookings a month for €13.90, no matter how many providers share them. The same three people cost $36 a month on Setmore Pro, $49 on Square Plus and €13.90 on SimplyBook.me Basic — three different answers for the same team, decided entirely by the unit.

The unit matters most when the team changes. A business with many part-timers pays less per location, because part-timers who share a chair still count as staff on a per-person plan. A business with two full-timers pays less per person, because the per-location price buys capacity it will never use. And a business with a big team but few bookings pays least per booking. Count the people who will take bookings next year and the bookings they will take, price all three units for that team, and buy the cheapest one — the feature lists are close enough that the unit decides the bill.

There is a second, quieter confusion: a free plan is not a free business. Square Appointments Free, Setmore Free, Goldie Starter and Appointy Free all cost $0 a month, but every card payment still carries a processing fee, and the features that protect revenue — text reminders and no-show protection — need a paid plan. Budget on the subscription plus processing plus reminders, not on the $0 headline.

Quick comparison: tool type by need

BuyerBest pickWhy
Small business that wants to pay $0Square AppointmentsFree plan with unlimited appointments, Plus is $49/month
Solo pro booking meetings and callsCalendlyFree plan, Standard is $12/seat/month
Service business needing forms and packagesAcuity SchedulingFlat $20/month, unlimited services and appointments
Small team on a tight budgetSetmoreFree for 4 users, Pro is $5/user/month billed annually
Salon or spa that wants new clientsVagaroBooking, POS and a marketplace from $30/month
Solo beauty pro who works from a phoneGoldieFree Starter plan, Pro is $19.99/month

Mistakes to avoid

  • Budgeting on the subscription alone. Card processing runs about $180 a month on $7,200 of sales, and marketplace fees add $120 to $180 more. The subscription is the smallest part of the bill for a busy business.
  • Comparing monthly prices without checking billing. The annual price is usually 15–20% lower — Setmore Pro drops from $12 to $5 a user a month — and a few tools have no annual option at all.
  • Ignoring the pricing unit. A tool can be cheap for one person and dear for five: Setmore and Timely charge per person, Square and Mindbody per location, SimplyBook.me per booking. Price the team you will have next year, not the team you have today.
  • Paying a marketplace for clients you already had. If the business fills its diary from referrals and social media, a marketplace fee is money for nothing. Turn Boost off, or pick a tool with no marketplace at all.
  • Forgetting the free-plan caps. SimplyBook.me stops at 50 bookings a month, Goldie at 20 appointments and Appointy at 100. A free plan that runs out mid-month forces an upgrade at the worst moment.

How we chose

We checked each vendor's own pricing page on November 10, 2026 and recorded the starting price exactly as shown, including the annual-billing figure where the page lists one, and we ranked the tools by fit for the most common buyer — a small US service business with one location and one to five staff — not by brand size. Two prices needed extra care. Acuity's pricing page renders its prices in JavaScript, so the extracted text showed the plan names but not the figures; the $20 Starter price is confirmed by two independent reads of the same page dated November 9–10, 2026. Timely's pricing page serves prices in the visitor's local currency — from our connection it showed NZ$42 for Build — so the US $26 figure is the one its US pricing page shows, confirmed by G2's vendor-supplied pricing listing and three independent reads dated October 26 to November 9, 2026. Ratings come from G2 pages opened on November 10, 2026: Calendly 4.7 from 2,680 reviews, Vagaro 4.6 from 399, SimplyBook.me 4.4 from 110 and Acuity 4.6 from 410. The other eight tools show no rating because their G2 or Capterra pages were not opened today. No vendor paid for a place in this list, and none of the links here are affiliate links.

What to do next

Start with the free plan or trial of your top pick and run one real week of bookings through it. Check that online booking works from your own website link, that reminders go out on time and that the calendar never double-books. If the business is sorted but new clients are not finding it, our monthly SEO service handles the visibility side — or compare providers in our guide to SEO companies for small business. Once your tools are in place, find out what's holding your rankings back.

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Shamim

Shamim

Founder of SerpAstra

A full-stack SEO and digital marketer who spends most days on Local SEO for dental practices, AI search visibility and lead generation.

Frequently asked questions

What is the best appointment scheduling software?

Square Appointments is the best fit for most small businesses at $0, with unlimited appointments and Square POS built in. Calendly is the best pick for meetings at $12 a seat a month, and Acuity Scheduling is the best for service businesses at $20 a month. Salons and spas that want new clients should look at Vagaro or Fresha instead.

How much does appointment scheduling software cost?

Most small businesses pay $0 to $99 a month for the subscription. Six tools here have free plans, and the first paid plans run $12 to $30 a month. A three-person business typically pays $15 to $78 a month for the subscription alone, before card processing, marketplace fees and text reminders.

Is there free appointment scheduling software?

Yes, with limits. Square Appointments is free with unlimited appointments, Setmore is free for up to four users, and Calendly, SimplyBook.me, Goldie and Appointy all have free plans with booking caps. All six still charge card processing on payments, and text reminders usually need a paid plan.

What is the difference between per-seat and per-location pricing?

Per-seat pricing, like Setmore and Timely, charges for each person who takes bookings, so the bill grows with every hire. Per-location pricing, like Square and Mindbody, charges one price per site no matter how many staff work there. SimplyBook.me charges per booking instead. Count the team you will have next year and price all three units before buying.

Do I need a marketplace, or should I take bookings from my own website?

A marketplace brings new clients the business did not find itself, but it takes a cut: Fresha 20% of a new client's first visit, Booksy 30% through Boost, Mindbody 20% capped at $30. If the book is already full from referrals and social media, a tool without a marketplace keeps more of each booking.

Can I switch appointment scheduling software later?

Yes, but move in a quiet week. Export the client list, services, prices, staff calendars and future appointments, then import them into the new tool and test the booking page before going live. Keep the old calendar open until the new one is proven, because a mid-week switch is how double-bookings happen.

What should I check before paying for appointment scheduling software?

Check how the price grows with your team, whether text reminders and no-show protection are included or extra, and what the marketplace takes from new clients. Then run the trial with real bookings: book from your own website link, take a real payment, and confirm the calendar never double-books the same slot.

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