12 Best CRM Email Marketing Software in 2026, Compared

HubSpot is the most complete CRM-plus-email option in this list because the CRM is the product, not an add-on: every email open, click and form fill lands on the same contact record your sales team works from. The free tier is genuinely usable, with the free CRM holding up to 1 million contacts and the free Marketing Hub sending 2,000 emails a month, which makes it the easiest free start here.

Starter costs $20 a seat a month and includes 1,000 marketing contacts, branding removal, landing pages and simple automation. The catch is the double meter: each extra seat and each extra block of 1,000 contacts adds to the bill, so a 5,000-contact list with three seats costs far more than the headline price. Buy HubSpot when the CRM matters as much as the email.

ActiveCampaign pairs the strongest automation builder in this list with a real deal pipeline, so a click can move a contact to a new stage, add a tag and alert a rep without any manual step. Starter covers 1,000 contacts for $19 a month billed monthly, or $15 billed annually, with 10,000 sends a month and a visual builder that most teams learn in a day.

The limits sit in the details: each Starter automation stops at 5 actions, only one user is included, and the price climbs fast as the list grows, reaching $149 a month at 10,000 contacts billed annually. If your follow-up is a simple welcome series, Starter is enough; if you run multi-branch journeys, budget for Plus at $49 a month billed annually.

Brevo is the cheapest paid entry in this list at $9 a month, and it prices by emails sent rather than contacts, which flips the usual math: a large list that hears from you twice a month can cost less here than on any per-contact tool. The free plan stores up to 100,000 contacts and sends 300 emails a day, and the paid plans add a built-in sales CRM with deals and pipelines.

The catch is the contact cap on the cheap tier: Starter at $9 stores only 500 contacts, so a 5,000-contact list needs the 20,000-email tier at $32 a month. Automation is solid for newsletters and simple sequences but shallower than ActiveCampaign, and removing the Brevo logo costs extra. Pick Brevo when send volume, not list size, drives your bill.

Zoho CRM is the cheapest real CRM in this list: Standard costs $14 a user a month billed annually, or $20 billed monthly, and includes pipelines, forecasting, workflow rules and email integration for up to 100,000 records. The free edition covers 3 users, and the wider Zoho suite shares the same contact data, so the CRM can grow into invoicing, support and campaigns without a migration.

Email is the weak spot: CRM handles sales mail and mass email up to 250 a day, while bulk campaigns live in Zoho Campaigns, a separate product with its own price. Setup also takes longer than the simpler tools here, and the interface can feel crowded. Choose Zoho when the sales pipeline matters more than the newsletter, and pair it with Campaigns for bulk sends.

GetResponse bundles email with landing pages, forms and webinars, which makes it the most complete marketing kit at this price: Starter costs $19 a month billed monthly, or $15.58 billed annually, for 1,000 subscribers (a promotional rate of $13.30 is currently shown). The visual automation builder covers welcome series, abandoned cart and lead scoring, and the free plan covers 500 contacts with no time limit.

The trade-off is CRM depth: there is no deal pipeline on the entry plan, so sales follow-up lives in tags and lists rather than stages. Reviewers also rate deliverability and template design as mixed, and the interface feels dated next to Mailchimp. Pick GetResponse when webinars and landing pages matter as much as the email itself, and pair it with a real CRM if you run a sales pipeline.

Mailchimp is still the easiest email tool to start with: the template library is the largest in this list, the drag-and-drop builder takes a day to learn, and tags, segments and a basic customer journey builder cover most small-business needs. Essentials starts at $13 a month for 500 contacts, with 5,000 sends a month, A/B testing and 3 seats.

Two things to price before you commit: Essentials caps automations at 4 journey steps, so full automation needs Standard at $20 a month, and Mailchimp charges for unsubscribed contacts until you archive them. The free plan also shrank to 250 contacts and 500 sends a month in February 2026. Buy Mailchimp for polished campaigns, not for deep CRM work.

Constant Contact is the simplest tool in this list to run a regular newsletter: the campaign builder is plain, event management and social posting are built in, and phone support is included, which suits teams without a marketing specialist. Lite starts at $12 a month for 500 contacts, with no send cap at that tier and a 14-day free trial.

The limits are automation and price growth. Lite has no automated welcome series, and deeper automation needs Standard, while the price jumps to $50 a month at 1,000 contacts, one of the steepest early climbs here. There is also no free plan, only the trial. Choose Constant Contact for a steady newsletter with human support, not for behavior-driven automation.

Klaviyo is the strongest email tool in this list for online stores because it is built on purchase data: orders, carts, browsing and predicted lifetime value feed every segment, and 150+ pre-built flows cover abandoned cart, welcome, win-back and post-purchase sequences. The Email plan starts at $20 a month for 500 active profiles, with 5,000 sends a month and a free plan for 250 profiles.

The price follows every active profile, even ones you never email, so a list kept for records still raises the bill, and there is no annual discount to soften it. It is also built for stores: a B2B team pays for ecommerce features it will never use, and SMS pricing sits on a separate plan. Buy Klaviyo when the store is the business, not when email is a side channel.

Keap sells one plan that does the whole job for a service business: CRM, email, visual automation, appointments, quotes and invoicing, with no feature ladder to climb. It costs $299 a month billed monthly, or $249 billed annually, for 1,500 contacts and 2 users, and the visual builder plus lead scoring make it a strong fit for consultative sales where follow-up happens by phone.

The price is the honest problem: $249 a month billed annually is the highest entry in this list, and new accounts also pay a mandatory implementation fee from $500. The G2 profile under the Thryv rebrand holds only 33 reviews, and reviewers cite rising costs and a steep learning curve. Pick Keap when one tool must run sales, email and billing for a service business.

EngageBay is the budget all-in-one in this list: the All-in-One Basic plan bundles CRM, email, landing pages, SMS, live chat and helpdesk for $12.74 a user a month billed monthly. Pricing is flat per user with no contact-based jumps inside the tier, and the free plan includes CRM, email and live chat for 250 contacts, which makes it easy to try the whole stack.

The limits are scale and polish. Basic covers only 500 contacts and 3,000 branded emails a month, so a growing list upgrades fast, and the integration library is smaller than HubSpot or ActiveCampaign, with basic reporting. Support is email and chat on the entry plan. Choose EngageBay when one cheap subscription must cover CRM, email and support for a small team.

Drip prices by list size alone and includes the whole product at every size: unlimited sends, segmentation, up to 50 workflows and on-site forms and quizzes for $39 a month at up to 2,500 people. The visual workflow builder runs on purchase, browse and cart triggers, which is why it fits online stores better than any general-purpose tool at this price.

There is no annual billing discount and no free plan, so $39 a month is the floor, and the price rises to $89 at 5,000 people and $154 at 10,000. The ecommerce-first data model also fits B2B teams poorly, and reporting is thinner than Klaviyo. Pick Drip when a store wants behavior-based email at a flat list-size price with no feature tiers.

Moosend keeps pricing simple: one Pro plan with unlimited sends, automation, landing pages and forms, starting at $9 a month billed monthly, or $7 billed annually, for 500 contacts. The price follows the contact count only, so a 5,000-contact list costs $48 a month billed monthly, which is the cheapest way to mail a list that size in this list.

The trade-off is CRM depth: there is no deal pipeline or sales automation, so Moosend is an email tool with contact management rather than a CRM, and most teams pair it with a separate CRM. It also lists only a handful of native integrations, so most connections run through Zapier. Pick Moosend when the email bill matters more than the pipeline.