11 Best Direct Mail Marketing Companies in 2026
11 best direct mail marketing companies compared on per-piece price, EDDM, automation and tracking. Prices checked on the vendor pricing page, November 4, 2026.
Shamim Mia, Founder, SerpAstraLast verified November 4, 202617 min readWe compare pricing pages, documentation and public reviews. We never accept payment for rankings.
Key takeaways
- PostcardMania is the best all-round pick, Vistaprint is the cheapest print at $0.04 per postcard, and Taradel is the EDDM value pick from $0.29 per piece all-in.
- The single most important buying factor is what the per-piece price actually covers: print-only prices exclude postage, while all-in prices include it — compare the same bundle, not the headline number.
- Automation platforms charge per piece plus a monthly fee on Lob ($260) and Postalytics ($199), while Oppizi charges per piece only and print shops charge per piece only.
- Every price below was checked on the vendor's own pricing page or published price list on November 4, 2026. Ratings are G2, except PostcardMania, Taradel, NextDayFlyers and Modern Postcard (Trustpilot); Oppizi has no buyer rating shown.
On this page
Quick comparison
| Tool | Best for | Starting price | Free plan |
|---|---|---|---|
| PostcardMania | Small and local businesses that want postcards, mailing lists, EDDM and digital follow-up from one vendor | $0.06/piece (print) | No |
| Vistaprint | Small businesses that want cheap postcard printing with optional mailing, ordered online in minutes | $0.04/piece (print) | No |
| Taradel | Local businesses and realtors running EDDM saturation campaigns to whole neighborhoods | $0.29/piece (EDDM) | No |
| Oppizi | Growth teams that want direct mail, EDDM, inserts and flyering measured like paid search | $0.54/piece | No |
| Lob | Software and operations teams that want mail triggered automatically from an app or CRM | $0.905/piece | Yes (Developer) |
| Postalytics | Marketers who want postcards and letters triggered from HubSpot or Salesforce workflows | $1.048/piece | Yes (Free plan) |
| Click2Mail | Businesses that mail small batches or single pieces with no minimum order | $0.53/piece | No (pay per piece) |
| NextDayFlyers | Businesses on a deadline that need printed mailers fast | $0.62/piece (all-in) | No |
| PsPrint | Businesses that want many mailer formats — postcards, brochures, flyers and more — from one printer | $0.39/piece (all-in) | No |
| Modern Postcard | Companies that want a managed direct mail program with list strategy and creative handled for them | Custom quote | No |
| PrintingForLess | Businesses that want a US print shop with EDDM and mailing support from real people | Custom quote | No |
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Request a listingThe best direct mail marketing companies
PostcardMania
Best for: Small and local businesses that want postcards, mailing lists, EDDM and digital follow-up from one vendor
PostcardMania is the most complete starting point in this list because it covers the whole campaign: design, printing, mailing lists, Every Door Direct Mail and digital follow-up ads that chase the same households online. It prints more than 4 million postcards a week in-house, which is why the print price falls to $0.06 per standard postcard at high volume — but that figure is print only, and postage, design and lists sit on top of it.
Its Everywhere Small Business campaigns pair the postcard with Google and social ads and retargeting for website visitors, and the newer SmartTouch product triggers mailers from CRM activity, with packages from $675. If you want one vendor to run the campaign end to end, start here; if you only need cheap printing, Vistaprint costs less.
What we like
- Print prices from $0.06 per standard postcard at high volume, with design, lists and mailing handled in-house
- Everywhere Small Business campaigns pair postcards with Google and social ads plus website-visitor retargeting
- Bulk postage from $0.372 per piece through its in-house USPS clearing facility; over 1.8 billion pieces mailed since 1998
Watch out for
- The $0.06 print price excludes postage, design and lists — the all-in cost per piece is several times higher
- Campaign pricing is quote-based, so two businesses rarely pay the same per-piece price
Vistaprint
Best for: Small businesses that want cheap postcard printing with optional mailing, ordered online in minutes
Vistaprint is the simplest way to get postcards printed: pick a template, upload your design, choose a quantity from 25 up and the cards arrive in a few days. At 5,000 pieces the print price falls to $0.04 per postcard, the cheapest print in this list, though that is print only and postage is extra.
Its Direct Mail Postcards option is the more useful product for marketers — upload your own list or buy one from Vistaprint, and the company prints, addresses and mails the run for you. EDDM postcards are printed in compliant sizes and shipped to you for the post office drop-off, with postage paid separately. Buy Vistaprint when the job is straightforward printing or a simple mailed run; buy a specialist when you need list strategy or campaign tracking.
What we like
- Cheapest print in this list at volume — $0.04 per postcard at 5,000 pieces, with a 25-piece minimum
- Direct Mail Postcards are end-to-end: upload or buy a list, and Vistaprint prints, addresses and mails them
- Hundreds of templates and EDDM-compliant sizes, with 2-day expedited shipping on select options
Watch out for
- Print-only prices exclude postage — EDDM postage is paid separately at the post office
- G2 reviewers report occasional shipping delays and quality inconsistencies
Taradel
Best for: Local businesses and realtors running EDDM saturation campaigns to whole neighborhoods
Taradel is built for one job: getting a postcard to every door in a chosen area without a mailing list. Its EDDM all-inclusive price covers design, full-color printing, postage and delivery, from $0.53 per 6.25x9 postcard at 1,000 pieces down to $0.29 at 50,000. A free targeting tool and Mapfire geotargeting help you pick carrier routes.
Personalized mail with a purchased list starts at $0.76 per 4x6 First-Class postcard at 1,000 pieces, and the platform also bundles Google and Facebook ads with the mailer, so the same campaign reaches people online. Taradel is the right pick for realtors, restaurants and local services that mail the same neighborhoods repeatedly; it is the wrong pick if you need letters or multi-format mailers.
What we like
- EDDM all-inclusive from $0.29 per piece at volume — design, printing, postage and delivery in one price
- Free targeting tool and Mapfire geotargeting for choosing carrier routes without buying a list
- Personalized mail from $0.76 per 4x6 First-Class postcard at 1,000 pieces, with a purchased list included
Watch out for
- Postcard-focused: no letters, brochures or package inserts in the direct mail lineup
- The lowest per-piece prices need 25,000-50,000 pieces; small runs pay roughly double
Oppizi
Best for: Growth teams that want direct mail, EDDM, inserts and flyering measured like paid search
Oppizi treats offline marketing like a performance channel: one platform plans, launches and measures addressed mail, EDDM, shared mail, package inserts and flyering, with AI Copilot planning and creative scoring and live dashboards tracking every campaign. Pricing is per piece only — addressed mail runs $0.54 to $0.65 with audience data and lookalike modeling included, EDDM about $0.45 all-in — and there is no monthly platform fee.
That makes small tests cheap to run and easy to scale when they work. The trade-off is that per-piece prices are estimates until quoted, and the platform is built for ongoing programs rather than a single mailing. Choose Oppizi when you want mail measured against digital channels; choose a print shop for a one-off run.
What we like
- No monthly platform fee — you pay per piece only, with audience data bundled into the price
- AI Copilot plans campaigns and scores creative, with live dashboards and per-piece tracking
- One platform covers addressed mail, EDDM, shared mail, package inserts and flyering in 12+ countries
Watch out for
- Per-piece prices are estimates until quoted — final pricing depends on location, timing and seasonality
- No free plan or trial; the platform is built for ongoing programs, not one-off mailings
Lob
Best for: Software and operations teams that want mail triggered automatically from an app or CRM
Lob is built for software teams and operations teams that want mail to happen automatically. Through an API, a CRM, billing system or app can trigger a letter or postcard when a customer signs up, misses a payment or reaches a milestone — no one touches a printer. The Developer plan is free up to 6,000 mailings a year, with a 4x6 postcard at $0.905 including print and postage.
Startup costs $260 a month and Growth $550, with lower per-piece rates, and eight tracking events follow each piece from presort to delivery. A Print Delivery Network routes jobs to printers near the recipient. The monthly fees make Lob expensive for low volumes, but for automated mail at scale there is nothing simpler.
What we like
- API-first: an app, CRM or billing system can trigger a postcard or letter with no manual work
- Eight tracking events follow each piece from presort to delivery, with webhooks for your own systems
- Postage is included in the per-piece rate, and a Print Delivery Network routes jobs to printers near the destination
Watch out for
- Paid plans start at $260/month, so low-volume mailers pay far more per piece than at a print shop
- G2 reviewers note pricing gets expensive at high volume, and address verification costs extra
Postalytics
Best for: Marketers who want postcards and letters triggered from HubSpot or Salesforce workflows
Postalytics bridges the gap between a print shop and a developer API. It connects to CRMs such as HubSpot and Salesforce, so a sales or marketing team can trigger postcards and letters from workflows without writing code. Every piece carries a QR code and a personalized URL, so online responses tie back to the exact mailer that drove them.
A free plan charges no monthly fee — you pay per piece — while Marketer costs $199 a month and Pro and Agency $399, with the 6x9 postcard falling from $1.048 to $0.838 as the plan rises. The free plan's per-piece price is the highest in this list, and lists are bought separately. Pick Postalytics when your audience already lives in a CRM.
What we like
- Native HubSpot and Salesforce triggers send mail from CRM workflows with no code
- Every piece carries a QR code and personalized URL, so online responses tie back to the mailer
- Free plan with no monthly fee and no minimum sends; volume discounts start at 2,500 pieces
Watch out for
- The free plan's $1.048 per postcard is the highest per-piece price in this list
- Mailing lists are bought separately, and there is no EDDM option
Click2Mail
Best for: Businesses that mail small batches or single pieces with no minimum order
Click2Mail is the no-minimum option in this list: there is no order minimum, no setup fee and next-day mailing, so a 50-piece test run works the same way as a 10,000-piece campaign. Postcards start at $0.53 for the small 3.5x5 format, and a 4x6 First-Class postcard costs $0.78 at 500 pieces with print and postage itemized.
Six postcard sizes are available, including the 6x11 jumbo format, alongside letters, brochures and certified mail, and API and Zapier integrations automate mail from documents and workflows. The G2 review base is tiny — four reviews — so there is little independent evidence on support. Choose Click2Mail when you mail irregular batches and want to pay only for what you send.
What we like
- No minimum order and next-day mailing, so a 50-piece test costs the same per-piece logic as a big run
- Six postcard sizes including 6x11 jumbo, plus letters, brochures and certified mail
- API, Zapier and MailJack+ integrations automate mail from documents and workflows
Watch out for
- Only 4 G2 reviews, so there is little independent evidence on support quality
- Prices are itemized print-plus-postage, so the all-in cost is higher than the headline per-piece figure
NextDayFlyers
Best for: Businesses on a deadline that need printed mailers fast
NextDayFlyers sells speed: direct mail and EDDM in one shop with 2-4 business day print turnaround and presorted First-Class mailing. Its published price table is unusually transparent — a 4x6 postcard mailed to 1,000 people costs $735 all-in, or $0.74 a piece, falling to $0.62 at 5,000 — with printing, mailing fees and postage itemized before you order.
Print-only postcards fall to $0.04 each at 5,000 pieces, and free templates and a free proof service come with every order. The weak spot is delivery: Trustpilot reviewers report late arrivals despite paying for expedited shipping. Mailing needs a 500-piece minimum plus a $75 setup fee. Pick it when the deadline matters more than anything else.
What we like
- Direct mail and EDDM in one shop, with 2-4 business day print turnaround and presorted First-Class mailing
- Transparent all-in table: printing, mailing fees and postage itemized before you order
- Free design templates and free proof service, with orders from 25 pieces
Watch out for
- Trustpilot reviewers report late deliveries despite paying for expedited shipping
- Mailing needs a 500-piece minimum, and mail prep adds a $75 setup fee plus $29.99 NCOA fee
PsPrint
Best for: Businesses that want many mailer formats — postcards, brochures, flyers and more — from one printer
PsPrint is the variety pick: about 150 products — postcards, brochures, flyers, booklets, banners and more — on one account, so a direct mail campaign and the handouts that support it come from the same printer. Its published EDDM example puts 1,000 6.5x9 postcards at $388 all-in, or $0.39 a piece, with printing at $210 and postage at $178.
Free postcard templates and an instant mailing-list generator mean a campaign can start without a designer, and every order gets a 20-point quality check. The frustration is pricing: there is no flat price list, so most jobs are priced through an online calculator. Choose PsPrint when you want many formats from one vendor; choose a specialist for tracked, automated mail.
What we like
- About 150 products — postcards, brochures, flyers, booklets and more — on one account
- Free postcard templates and an instant mailing-list generator, so a campaign can start without a designer
- 20-point quality check on every order, with a satisfaction guarantee
Watch out for
- No published flat price list — most prices come from an online calculator or a quoted example
- Mailing runs through its indicia and third-party handling rather than an in-house mail operation
Modern Postcard
Best for: Companies that want a managed direct mail program with list strategy and creative handled for them
Modern Postcard is the full-service option for companies that want direct mail handled for them. A dedicated account executive builds the prospect list from the traits of your best customers, oversees creative and printing, and mails the campaign — then Postal Analytics finds the fastest routes and deepest postage discounts, with digital retargeting layered on top.
Programs typically run $0.45 to $0.60 per piece including postage, but every program is quoted, so there is no flat price to compare. Reviewers rate it 4.9 out of 5 on Trustpilot from more than 3,300 reviews, the highest score in this list. Pick Modern Postcard when you want a managed program; pick a self-serve platform when you want control.
What we like
- Highest reviewer rating here — 4.9/5 on Trustpilot from over 3,300 reviews — with dedicated account executives
- Managed audience discovery: the team builds the prospect list from your best-customer traits
- Postal Analytics finds the fastest mailing routes and deepest postage discounts, with digital retargeting included
Watch out for
- No published prices — every program is quoted, so budgeting needs a sales conversation first
- Managed service means less control over timing and creative than a self-serve platform
PrintingForLess
Best for: Businesses that want a US print shop with EDDM and mailing support from real people
PrintingForLess is a Montana print shop that pairs postcard printing with EDDM and targeted mailing support, templates and an online quoting tool. Postcards are priced per order rather than from a flat rate list, and the EDDM page is upfront about the trade-off: costs depend on size, quantity and current USPS postage rates.
The company's PFL Direct Mail Platform adds CRM-triggered mail with Salesforce and Marketo integrations for teams that want automation on top of print. The G2 rating of 4.2 out of 5 covers that software platform rather than the print shop, so treat it as a signal about the platform, not the press. Choose PrintingForLess when you want a print shop with human support behind the order.
What we like
- EDDM and targeted mailing support with templates and an online quoting tool
- PFL Direct Mail Platform adds CRM-triggered mail with Salesforce and Marketo integrations
- Montana print facility with a 150-product catalog and free file check on every order
Watch out for
- No flat per-piece rate published — pricing comes from the online tool or a quote
- The 4.2/5 G2 rating covers the PFL software platform, not the print shop itself
What a direct mail marketing company actually does
The best direct mail marketing companies in 2026 split into three kinds: print-and-mail shops that sell you postcards by the piece, EDDM specialists that blanket whole neighborhoods, and automation platforms that trigger mail from your CRM or app. This list ranks 11 of them by fit for the most common buyer — a small or mid-size business that wants a campaign in the mail without hiring an agency.
A direct mail marketing company takes a campaign from idea to mailbox: design and printing, the mailing list or the carrier routes, postage and delivery, and then proof that it arrived. The good ones add tracking and digital follow-up, so a postcard is not a dead end but the start of a measurable funnel. The channel still earns its keep: the ANA's Response Rate Report 2025 puts the average direct mail response rate at 4.4%, with house lists at 5–9% and prospect lists at 2–4.4%. Prices below are per piece, not per month, and each card says exactly what its figure covers.
Print shops, EDDM specialists and automation platforms
The 11 companies in this list fall into four groups, and the group matters more than the brand. The print shops — Vistaprint, PsPrint, NextDayFlyers and PrintingForLess — sell printing by the piece and add mailing as a service. They are the cheapest route when you already have a list and a design, and their per-piece prices fall fast with volume.
The EDDM specialists — Taradel and PostcardMania — run saturation campaigns to whole postal routes, so there is no list to buy and no names to manage. EDDM is the cheapest way to reach every household in a neighborhood, and Taradel's all-inclusive price is the value benchmark in this list.
The automation platforms — Lob, Postalytics, Oppizi and Click2Mail — treat mail like software: triggered from an app or a CRM, tracked piece by piece, and billed per piece, sometimes plus a monthly fee. They cost more per piece than a print shop, but they remove the manual work. Modern Postcard sits alone as the full-service option: a managed program where a team handles list strategy, creative, printing and mailing for you.
Tracking and follow-up: where the platforms earn their fee
Printing a postcard is the cheap part; knowing it arrived and did something is where the platforms earn their fee. Lob returns eight tracking events per piece, Postalytics ties every piece to a QR code and a personalized URL, and Oppizi runs live dashboards with per-piece tracking. PostcardMania pairs the mailer with Google and social ads that follow the same households online, and Modern Postcard's Postal Analytics picks the fastest routes and deepest postage discounts.
If your business depends on local customers, that tracking data is what turns a mail drop into a local SEO asset: you learn which neighborhoods respond and can aim your map-pack work at the same areas. Our local SEO service is built around exactly that kind of neighborhood-level data. And when the postcard drives people to your site, tag the links so the visit shows up in analytics — the free UTM builder creates the tagged URLs in seconds.
Direct mail marketing pricing: what you will actually pay
Take a local business mailing 5,000 postcards in one campaign. At the per-piece prices in this list, the same 5,000-piece mailing costs $200 at Vistaprint ($0.04 per postcard, print only) and $300 at PostcardMania ($0.06, print only) — but both figures exclude postage, so they are not the finished cost. Taradel's EDDM rate of $0.29 a piece works out at $1,450 for 5,000 pieces, PsPrint's $0.39 at $1,950, Click2Mail's $0.53 at $2,650, Oppizi's $0.54 at $2,700, NextDayFlyers' $0.62 at $3,100, Lob's $0.905 at $4,525 and Postalytics' $1.048 at $5,240. The Taradel and PsPrint figures carry a volume note: Taradel's $0.29 rate is quoted at 50,000 pieces, so $1,450 is what that rate would cost at 5,000 pieces rather than a quoted price for a 5,000-piece run, and PsPrint's $0.39 comes from its published 1,000-piece EDDM example. The cheapest line and the dearest line also cover different things — Vistaprint's $200 is print only, while Postalytics' $5,240 includes print and postage on its free plan.
Repeat that mailing once a month for a year and the gap widens: Vistaprint costs $2,400 a year for print only and PostcardMania $3,600, while Taradel at its volume rate would be $17,400, PsPrint $23,400, Click2Mail $31,800, Oppizi $32,400, NextDayFlyers $37,200, Lob $54,300 on its free Developer plan and Postalytics $62,880 on its free plan. The same year of monthly mailings costs $2,400 at the cheap end and $62,880 at the dear end — a $60,480 gap that comes mostly from what each price includes, not from the mailing itself. PostcardMania's bulk postage, published from $0.372 a piece, shows why: adding $1,860 of postage (5,000 × $0.372) to its $300 print bill gives $2,160 for one mailing before design or lists, which is still cheaper than the automation platforms but no longer a $300 job.
Two costs sit outside those numbers. First, the monthly platform fees: Lob's Startup plan adds $260 a month ($3,120 a year) and Postalytics' Marketer plan adds $199 a month ($2,388 a year), both on top of the per-piece price, though each paid plan lowers the per-piece rate. Second, the one-off fees: NextDayFlyers adds a $75 mail-prep setup fee plus a $29.99 NCOA fee to a mailed run, and design and mailing lists are extra wherever a price says print only. Modern Postcard and PrintingForLess are left out of this math entirely because both sell on custom quotes and publish no flat per-piece rate to multiply.
Know the difference: EDDM vs targeted mailing lists
The confusion in this category is between two ways of reaching a mailbox that share the name direct mail. EDDM (Every Door Direct Mail) delivers a piece to every address on selected postal routes, with no mailing list and no names — Taradel and PostcardMania run EDDM campaigns, and Oppizi, NextDayFlyers, PsPrint and PrintingForLess offer EDDM as well. Targeted or addressed mail goes to named people on a list you own or buy, which costs more per piece but lets you pick exactly who receives it — Vistaprint lets you upload or buy a list, PostcardMania builds lists in-house, and Lob, Postalytics, Click2Mail and Oppizi all mail to addressed lists. Modern Postcard sits on the targeted side too: its team builds the prospect list from your best-customer traits. EDDM fits blanketing a neighborhood; addressed mail fits reaching known customers or a defined audience.
There is a second, quieter confusion: print-only prices and all-in prices look like two prices for the same thing, but they are not. Vistaprint's $0.04 and PostcardMania's $0.06 buy printing only — postage, design and lists are extra, and postage alone is $0.65 for a single First-Class postcard stamp at retail. Taradel's $0.29, NextDayFlyers' $0.62, Lob's $0.905 and Postalytics' $1.048 include postage, so they are the finished per-piece cost. Comparing a print-only figure against an all-in figure without adding the missing pieces will always make the print shop look cheaper than it is.
A third distinction worth knowing is a print shop versus an automation platform versus a managed service. The print shops — Vistaprint, PsPrint, NextDayFlyers and PrintingForLess — sell printing by the piece and add mailing as a service; you run the campaign yourself. The automation platforms — Lob, Postalytics, Oppizi and Click2Mail — trigger mail from an app, a CRM or a workflow and track each piece, which is why they charge more per piece and sometimes a monthly fee. Modern Postcard is neither: a managed service where a team handles list strategy, creative, printing and mailing for you, priced on a custom quote. Pick the print shop for a one-off run, the platform when mail must happen automatically, and the managed service when you want the whole program handled.
Quick comparison: tool type by need
| Buyer | Best pick | Why |
|---|---|---|
| Solo business, cheapest first campaign | Vistaprint | $0.04 per postcard printed at 5,000 pieces, 25-piece minimum |
| Local business blanketing a neighborhood | Taradel | EDDM all-in from $0.29 per piece, no list needed |
| All-round postcard campaigns | PostcardMania | Design, print, lists, EDDM and digital ads in one place |
| Mail triggered from software | Lob | API automation with tracking on every piece |
| Mail triggered from a CRM, no code | Postalytics | HubSpot and Salesforce workflows send the mail |
| No monthly fee, measured like paid search | Oppizi | Per-piece only, with AI planning and live dashboards |
| Small or one-off mailings | Click2Mail | No minimum order, next-day mailing |
| Deadline-driven campaigns | NextDayFlyers | 2–4 business day print turnaround, costs itemized up front |
| Many mailer formats | PsPrint | About 150 products from one printer |
| Fully managed program | Modern Postcard | List strategy, creative, print and mailing handled for you |
| Print shop with human support | PrintingForLess | EDDM and targeted mail with an online quoting tool |
How to choose the best direct mail marketing companies for your campaign
- Decide addressed mail or EDDM first. EDDM reaches every door on a route with no list and no names, and it is the cheapest per-piece option. Addressed mail costs more but lets you target named customers and track responses person by person.
- Compare the same bundle. A $0.04 print-only postcard and a $0.90 all-in postcard are not two prices for the same thing — one excludes postage, design and lists, the other includes them. Add the missing pieces before you compare.
- Count the real per-piece cost. A $260 monthly platform fee spread over 500 pieces adds $0.52 to every piece; spread over 10,000 it adds $0.03. Monthly fees punish small mailings and reward big ones.
- Check tracking before you pay. If you cannot see delivery status or tie responses to a mailer, you are buying hope, not marketing. Lob, Postalytics and Oppizi track every piece; print shops mostly do not.
- Run a small test first. Mail 100–500 pieces to a tight area, include yourself on the list, and check the print, the addressing and the delivery time before you scale to thousands.
Mistakes to avoid
- Comparing print-only and all-in prices as if they were the same number. Postage alone is $0.65 for a single First-Class postcard stamp at retail since the July 12, 2026 USPS rate change — more than most print-only per-piece prices.
- Buying a list you do not need. EDDM needs no list at all; paying for names to blanket a neighborhood wastes the cheapest part of the campaign.
- Paying a monthly platform fee for a one-off mailing. Lob's Startup plan and Postalytics' Marketer plan only make sense when you mail every month; for a single drop, a print shop or a per-piece-only platform costs less.
- Skipping the test mail to yourself. A misprinted offer or a wrong address block is only obvious when the piece is in your own hand.
- Trusting a directory price. Lob's own FAQ page still shows older per-piece rates; the current pricing page rates changed after the July 2026 USPS update. Always check the vendor's own pricing page.
How we chose
We checked each vendor's own pricing page or published price list on November 4, 2026 and recorded the starting per-piece price exactly as shown, with the quantity and what it covers. Ratings come from G2, except PostcardMania, Taradel, NextDayFlyers and Modern Postcard, which use Trustpilot; Oppizi has no G2 or Capterra listing and its Trustpilot page is dominated by distributor reviews, so we show no rating for it. Two prices need a note: Lob's own FAQ page still shows older per-piece rates, so we used the current pricing-page rates that took effect after the July 12, 2026 USPS rate change; PsPrint publishes no flat price list, so its figure is the company's own published EDDM example. Modern Postcard and PrintingForLess publish no flat per-piece rate, so both are listed as custom quote and left out of the price chart. We ranked the companies by fit for the most common buyer — a small business mailing its first campaign — not by brand size. No vendor paid for a place in this list, and none of the links here are affiliate links.
What to do next
Start with the decision path above: addressed mail or EDDM, same-bundle pricing, and a small test run. Then mail a test batch to yourself and a few colleagues before you send to customers — check the print, the addressing and the delivery time. If the test lands well, scale the list and set a repeat schedule, because direct mail works best as a repeated touch, not a one-off. Once your tools are in place, find out what's holding your rankings back.
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Get a free audit→Sources we checked (22)
- PostcardMania pricing — postcardmania.com/services/postcard-printing/ (checked November 4, 2026)
- PostcardMania on Trustpilot — 4.4/5, 347 reviews (checked November 4, 2026)
- Vistaprint pricing — vistaprint.com/marketing-materials/postcards (checked November 4, 2026)
- Vistaprint on G2 — 4.2/5, 428 reviews (checked November 4, 2026)
- Taradel pricing — taradel.com/blog/how-much-does-direct-mail-cost-in-2022 (checked November 4, 2026)
- Taradel on Trustpilot — 4.4/5, 777 reviews (checked November 4, 2026)
- Oppizi pricing — oppizi.com/us/en/resources/blog/direct-mail/best-direct-mail-companies/ (checked November 4, 2026)
- Lob pricing — lob.com/pricing (checked November 4, 2026)
- Lob on G2 — 4.4/5, 289 reviews (checked November 4, 2026)
- Postalytics pricing — postalytics.com/direct-mail-pricing/ (checked November 4, 2026)
- Postalytics on G2 — 4.4/5, 13 reviews (checked November 4, 2026)
- Click2Mail pricing — click2mail.com/postcard-3-5-x-5 (checked November 4, 2026)
- Click2Mail on G2 — 4.1/5, 4 reviews (checked November 4, 2026)
- NextDayFlyers pricing — nextdayflyers.com/direct-mail/ (checked November 4, 2026)
- NextDayFlyers on Trustpilot — 4.2/5, 1,388 reviews (checked November 4, 2026)
- PsPrint pricing — blog.psprint.com EDDM example (checked November 4, 2026)
- PsPrint on G2 — 4.1/5, 10 reviews (checked November 4, 2026)
- Modern Postcard pricing — modernpostcard.com/direct-mail/direct-mailing-services (checked November 4, 2026)
- Modern Postcard on Trustpilot — 4.9/5, 3,317 reviews (checked November 4, 2026)
- PrintingForLess pricing — printingforless.com/products/postcards/ (checked November 4, 2026)
- PFL Direct Mail Platform on G2 — 4.2/5, 174 reviews (checked November 4, 2026)
- ANA Response Rate Report 2025 — average direct mail response rate 4.4% (published July 23, 2025)
Shamim
Founder of SerpAstra
A full-stack SEO and digital marketer who spends most days on Local SEO for dental practices, AI search visibility and lead generation.
Frequently asked questions
What is the best direct mail marketing company in 2026?
PostcardMania is the best all-round pick for most small businesses: design, printing, lists, EDDM and digital follow-up from one vendor. Vistaprint is the cheapest way to print postcards, Taradel is the best EDDM value, and Lob is the best choice when mail must trigger automatically from software.
How much does direct mail cost per piece?
Between $0.04 and $1.05 per piece at the entry level, depending on what the price covers. Print-only postcards run $0.04-$0.06 at volume, while all-in prices that include postage run $0.29-$1.05. Always check whether postage, design and lists are included before comparing two numbers.
What is EDDM and is it cheaper than addressed mail?
EDDM (Every Door Direct Mail) is a USPS service that delivers a mailpiece to every address on selected postal routes, with no mailing list and no names. It is usually cheaper per piece — Taradel's EDDM runs from $0.29 all-in — because there is no list cost and postage is discounted. It fits local saturation campaigns, not targeted outreach.
Is there a free direct mail service?
No service mails for free, but two platforms have $0 monthly fees: Lob's Developer plan ($0/month, up to 6,000 mailings a year) and Postalytics' Free plan ($0/month, pay per piece). Click2Mail has a free account with no minimum order. In every case you still pay the per-piece print and postage cost.
Lob vs Postalytics: which should I choose?
Choose Lob if you have developers: its API triggers mail from any app or billing system, with tracking on every piece. Choose Postalytics if you have marketers: it triggers mail from HubSpot and Salesforce workflows with no code, and every piece carries a QR code and personalized URL. Both have a $0/month entry tier.
What should I check before paying for direct mail?
Four things: whether the per-piece price includes postage, design and the mailing list; whether there is a monthly platform fee on top of the per-piece price; whether you get delivery tracking; and what the minimum order is. The comparison table at the top of this guide shows the starting price and free plan for each company.
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