8 Best Omnichannel Marketing Software in 2026, Compared

Quick comparison

The best omnichannel marketing software

#1

HubSpot Marketing Hub

Best for: Teams that want marketing, CRM and sales in one system, with campaigns that follow a contact from first click to closed deal

★★★★★★★★★★4.4/5 on G2 (16,051 reviews, checked Nov 2026)

Visit hubspot.com

Starting price$20/month per seat (Starter; $7/month per seat promotional annual price for new customers)

Free planYes — free plan (free CRM tools, up to 2 users)

HubSpot Marketing Hub is the all-in-one pick: email, social, ads, landing pages and automation sit on the same CRM record as sales and service, so a campaign can follow a contact from first click to closed deal without exporting lists between tools. Starter costs $20 a month per seat and includes 1,000 marketing contacts, 500 HubSpot Credits a month and the free CRM tools, with branding removal included.

The price to watch is contact growth. Extra marketing contacts sell in blocks of 1,000 from $50 a month, so a list that doubles can lift the bill well past the seat price, and Professional starts at $890 a month with a $3,000 onboarding fee. Buy HubSpot when you want one system for marketing and CRM; buy Klaviyo or ActiveCampaign when email and automation are the whole job.

What we like

• Email, social, ads, landing pages and automation on the same CRM record as sales and service
• Free plan with CRM tools for up to 2 users, so small teams can start at $0
• Branding removal included on Starter, not held for a higher tier
• The widest integration list here, with native CRM, ads and analytics connections

Watch out for

• Contact growth lifts the bill fast: extra marketing contacts sell in blocks of 1,000 from $50 a month
• Professional starts at $890 a month plus a $3,000 one-time onboarding fee
• The $7 a seat promotional price is annual-billed and new customers only

#2

Salesforce Marketing Cloud

Best for: Enterprises already running on Salesforce that need journey orchestration at scale across every channel

★★★★★★★★★★4.1/5 on G2 (4,852 reviews, checked Nov 2026)

Visit salesforce.com

Starting price$25/month per user (Starter; Marketing Cloud Next Growth Edition $1,500/month per organization, billed annually)

Free planNo

Salesforce Marketing Cloud is the enterprise pick for teams that already run on Salesforce: Journey Builder orchestrates email, mobile push, SMS and advertising from one canvas, and Data 360 feeds it the same customer record sales and service use. The entry point on the vendor's pricing page is Salesforce Starter at $25 a month per user, a CRM suite with email marketing and analytics, while the full Marketing Cloud Next Growth Edition costs $1,500 a month per organization, billed annually.

Implementation is the real cost. Reviewers most often report three to six months to go live, and message volume, extra business units and Agentforce requests all bill on top of the edition price. Buy Salesforce when the business already lives in its ecosystem; buy HubSpot when you want the same breadth with a faster start.

What we like

• Journey Builder orchestrates email, mobile push, SMS and advertising from one canvas
• Data 360 feeds campaigns the same customer record sales and service use
• Einstein and Agentforce AI personalize content, timing and send order
• Deepest enterprise scale here, with a large reviewer base behind it

Watch out for

• Implementation most often takes three to six months, per reviewer reports
• Message volume, extra business units and Agentforce requests bill on top of the edition price
• The full Marketing Cloud Next Growth Edition is $1,500 a month per organization, billed annually

#3

Braze

Best for: Large consumer brands that need real-time, mobile-first engagement across push, in-app, email and SMS

★★★★★★★★★★4.5/5 on G2 (1,986 reviews, checked Nov 2026)

Visit braze.com

Starting priceCustom quote (Go, Select, Pro and Enterprise editions; priced by monthly active users and message credits)

Free planNo — free trial available

Braze is the customer engagement platform big consumer brands use when push, in-app messages, email and SMS must fire from one real-time decision: its Canvas builder strings channels into journeys that react to what a customer just did, and BrazeAI personalizes content, timing and send order. Pricing is quote-only across four editions — Go, Select, Pro and Enterprise — set by monthly active users, message volume and Action Credits, with no published starting price.

The trade-off is procurement and cost control. Every contract is negotiated, credits pay for messages and some AI features, and reviewers warn that forecasting spend takes care. Buy Braze when you send billions of messages and need real-time orchestration; buy Klaviyo or Omnisend when a published price and a self-serve start matter more.

What we like

• Canvas journeys react in real time to what a customer just did, across every channel
• BrazeAI personalizes content, timing and send order at scale
• Built for billions of messages, with the strongest mobile and in-app tooling here
• Four editions (Go, Select, Pro, Enterprise) scale from growth teams to global brands

Watch out for

• No published pricing — every contract is negotiated after a sales call
• Credits pay for messages and some AI features, so forecasting spend takes care
• Implementation most often takes one to three months

#4

Iterable

Best for: Large consumer brands that want AI decisioning on channel, timing and frequency across every channel

★★★★★★★★★★4.4/5 on G2 (842 reviews, checked Nov 2026)

Visit iterable.com

Starting priceCustom quote (Growth, Premier and Enterprise tiers; priced by monthly active users and message volume)

Free planNo — demo only, no free trial

Iterable is the AI customer engagement platform for large consumer brands that want every channel — email, push, in-app, SMS and RCS — driven from one audience and one journey canvas, with Embedded Messaging and a Mobile Inbox for in-product placements. Its Nova AI suite adds predictive audiences and AI decisioning on channel, timing and frequency, and the platform scales to the largest send volumes in this list.

Like Braze, Iterable publishes no prices: its pricing page routes buyers to a demo, and contracts are quoted by monthly active users and message volume under annual terms. Implementation most often takes one to three months. Buy Iterable when AI decisioning across channels is the priority; buy Braze when mobile-first engagement leads.

What we like

• One audience and one journey canvas drive email, push, in-app, SMS and RCS
• Nova AI adds predictive audiences and AI decisioning on channel, timing and frequency
• Embedded Messaging and Mobile Inbox put campaigns inside the product itself
• Scales to the largest send volumes in this list

Watch out for

• No published pricing — the pricing page routes buyers to a demo, not a rate card
• No free trial and no self-serve signup; every evaluation starts with sales
• Implementation most often takes one to three months

#5

Klaviyo

Best for: Ecommerce brands that sell through a store and want purchase behavior to drive email and SMS

★★★★★★★★★★4.6/5 on G2 (1,371 reviews, checked Nov 2026)

Visit klaviyo.com

Starting price$20/month (Email plan, 251–500 active profiles; free plan up to 250 profiles)

Free planYes — free plan (250 active profiles, 500 email sends a month)

Klaviyo is the ecommerce pick: it turns store, website and purchase behavior into segments and flows — abandoned cart, post-purchase, winback — across email and SMS, with deep Shopify, WooCommerce and BigCommerce integrations. The free plan covers 250 active profiles and 500 email sends a month, and the Email plan starts at $20 a month for 251 to 500 profiles, with 10 sends per profile included.

The bill moves with your list, not your features: every tier carries the same features, and the price rises at each profile band — $60 at 2,500 profiles, $150 at 10,000 — while SMS credits bill separately. Buy Klaviyo when revenue comes through a store; buy ActiveCampaign when the business is services, not products.

What we like

• Store and purchase behavior drive segments and flows: abandoned cart, post-purchase, winback
• Deepest Shopify, WooCommerce and BigCommerce integrations here
• Same features on every tier — the price buys list size, not feature access
• Free plan covers 250 profiles with the full feature set, not a cut-down demo

Watch out for

• The bill moves with your list: $60 a month at 2,500 profiles, $150 at 10,000
• SMS credits bill separately from the Email plan
• No annual billing on self-serve plans — monthly billing only

#6

ActiveCampaign

Best for: Small businesses that live on email and want the deepest visual automation builder at a low entry price

★★★★★★★★★★4.4/5 on G2 (14,863 reviews, checked Nov 2026)

Visit activecampaign.com

Starting price$19/month (Starter, 1,000 contacts, billed monthly; $15/month billed annually)

Free planNo — 14-day free trial

ActiveCampaign is the automation pick for small businesses that live on email: its visual builder maps goal-aware automations across email, SMS and WhatsApp, with site tracking, lead scoring and a built-in marketing CRM. Starter costs $19 a month for 1,000 contacts on monthly billing, or $15 a month billed annually, with 10 times the contact count in email sends and a 14-day free trial.

The limits arrive early: Starter allows one user, caps automations at five actions per workflow with no branching, and leaves out landing pages and predictive sending — most of which wait for Plus at $49 a month billed annually. Buy ActiveCampaign when automation depth matters most; buy Brevo when the budget is the deciding factor.

What we like

• Visual builder maps goal-aware automations across email, SMS and WhatsApp
• Site tracking, lead scoring and a built-in marketing CRM on every plan
• 10 times the contact count in email sends on Starter
• 14-day free trial covers the full platform, not a limited demo

Watch out for

• Starter allows one user and caps automations at five actions per workflow, with no branching
• Landing pages, predictive sending and generative AI wait for Plus at $49 a month billed annually
• No free plan — only a 14-day free trial

#7

Omnisend

Best for: Online stores that want ecommerce email, SMS and push in one platform at a lower price than Klaviyo

★★★★★★★★★★4.6/5 on G2 (1,257 reviews, checked Nov 2026)

Visit omnisend.com

Starting price$16/month (Standard, 500 contacts; free plan up to 250 contacts)

Free planYes — free plan (250 contacts, 500 emails a month)

Omnisend is the value ecommerce pick: email, SMS and web push run from one platform with pre-built flows for welcome, cart recovery and post-purchase, plus product recommendations that pull straight from the store catalog. The free plan covers 250 contacts and 500 emails a month, and Standard starts at $16 a month for 500 contacts, with 12 times the contact count in email sends.

Two catches to note: SMS is not available on Standard for accounts created on or after May 4, 2026 — it needs Pro at $59 a month — and the 30 percent starter discount on three months upfront drops Standard to $11.20 a month only for the first three months. Buy Omnisend when Klaviyo's price stings; buy Klaviyo when deeper segmentation matters.

What we like

• Pre-built flows for welcome, cart recovery and post-purchase, with product recommendations from the store catalog
• Free plan includes nearly all paid features, limited only by contacts and sends
• 24/7 live chat and email support on every plan, including free
• Cheaper than Klaviyo at every list size we compared

Watch out for

• SMS is not available on Standard for accounts created on or after May 4, 2026 — it needs Pro at $59 a month
• The 30% starter discount drops Standard to $11.20 a month only for the first three months
• Only 30 native integrations, far fewer than HubSpot or ActiveCampaign

#8

Brevo

Best for: Budget-conscious teams that want email, SMS, WhatsApp, push and a CRM in one account, priced by sends

★★★★★★★★★★4.5/5 on G2 (2,776 reviews, checked Nov 2026)

Visit brevo.com

Starting price$9/month (Starter, 5,000 emails a month; free plan 300 emails a day)

Free planYes — free plan (300 emails a day)

Brevo is the cheapest way into omnichannel marketing: email, SMS, WhatsApp, push and live chat sit beside a built-in CRM, and it prices by emails sent rather than contacts stored, so a big list that rarely hears from you costs little. The free plan sends 300 emails a day, Starter starts at $9 a month for 5,000 emails, and Standard at $18 adds automation, A/B testing and landing pages.

The catch is the contact cap hiding inside the volume tiers: the 5,000-email tiers hold only 500 contacts, so a 1,200-contact list needs the 10,000-email tier at $17 a month on Starter, and branding removal costs extra on Starter. Buy Brevo when budget rules; buy Omnisend when ecommerce flows lead.

What we like

• Prices by emails sent, not contacts stored — a big quiet list costs little
• Email, SMS, WhatsApp, push, live chat and a built-in CRM in one account
• Free plan sends 300 emails a day with no daily cap on paid plans
• Cheapest entry here at $9 a month, with automation from $18

Watch out for

• The 5,000-email tiers hold only 500 contacts — a 1,200-contact list needs the 10,000-email tier at $17 a month on Starter
• No automation on Free or Starter; automation starts on Standard at $18 a month
• Branding removal costs extra on Starter

The best omnichannel marketing software does one thing the old single-channel tools never could: it follows the same customer across email, SMS, push, social and the store, and it decides which channel to use next from what that customer just did. We ranked the eight platforms below by fit for the most common buyer — a team that wants one system for every customer message — starting with the all-in-one suites and ending with the cheapest entry point, and every price was checked on the vendor's own pricing page on November 5, 2026.

How to choose the best omnichannel marketing software

• Count your pricing unit first. HubSpot charges by seat, Salesforce by user, Klaviyo by active profile, ActiveCampaign and Omnisend by contact, and Brevo by email sent. The unit that grows fastest in your business is the unit that decides your bill.
• Match the tool to how you earn. Stores should shortlist Klaviyo and Omnisend, whose flows read purchase behavior; service businesses should shortlist ActiveCampaign and HubSpot, whose automation and CRM fit longer sales cycles.
• Check which channels the entry plan actually includes. SMS is not on Omnisend Standard for newer accounts, automation is not on Brevo Starter, and WhatsApp is an add-on on several enterprise tiers — read the feature table, not the headline.
• Decide whether you need a CRM in the same account. HubSpot, Salesforce and Brevo bundle one; Klaviyo, ActiveCampaign and Omnisend expect your store or CRM to hold the record, and Braze and Iterable expect a data warehouse behind them.
• Test setup time before you commit. Reviewers report under a day to go live on Omnisend and Brevo, under a month on Klaviyo and ActiveCampaign, and one to six months on Salesforce, Braze and Iterable — that gap is a real cost.

Omnichannel is one system in your stack, not the whole stack. If the business also needs a single platform for everything from content to ads, our guide to the best all-in-one marketing platform covers that side. And before you send your first campaign, run your subject lines and preview text through the free SERP snippet preview tool — it shows exactly how titles and descriptions will look in search results.

Whatever you shortlist, try it with real customer data before you pay. The free plans and trials in this list are long enough to run one genuine campaign across two channels — an email and an SMS, or a push and an in-app message — and that campaign tells you more than any review can. Check two things in the trial: that a customer who acts on one channel is recognized on the next, and that the reporting shows the whole journey, not one channel at a time.

Omnichannel marketing software pricing: what you will actually pay

Take a small team with 500 contacts and one seat. On list prices, the subscription costs $9 a month on Brevo Starter, $16 on Omnisend Standard, $19 on ActiveCampaign Starter billed monthly, $20 on HubSpot Starter or Klaviyo Email, and $25 on Salesforce Starter. Braze and Iterable publish no price, so they sit outside this comparison until sales quotes.

Over a year, that is $108 on Brevo Starter, $180 on ActiveCampaign billed annually, $192 on Omnisend, $240 on HubSpot or Klaviyo, and $300 on Salesforce. Three costs sit outside those numbers: SMS credits on Klaviyo and Omnisend, contact growth on HubSpot and Klaviyo, and the $1,500-a-month Growth Edition step-up on Salesforce once the Starter suite runs out of room.

Annual billing cuts the bill on ActiveCampaign only among the priced tools here: Starter drops from $228 to $180 a year. Klaviyo, Omnisend and Brevo publish monthly billing on their entry plans, and HubSpot's $7 promotional seat price is annual-billed for new customers only. One more cost to check before you commit: a second brand is a second account on every tool in this list, so a business with two stores pays double whatever the chart shows.

Know the difference: omnichannel vs multichannel marketing

The confusion in this category is between being on many channels and coordinating them. Multichannel marketing means the business sends email, runs SMS and posts on social — but each channel keeps its own list, its own rules and its own reporting, so a customer can get the same offer three times. Omnichannel marketing means one customer record drives every channel, so a journey started by email can continue by SMS or push without repeating itself, and the reporting shows the whole journey.

There is a second, quieter confusion: marketing automation is not omnichannel marketing. Automation is the engine — the workflows, triggers and timing rules — while omnichannel is the strategy those workflows serve. A tool can automate one channel brilliantly and still not be omnichannel; all eight tools in this list run at least two channels from one audience, which is what the phrase "omnichannel marketing software" means here.

A third distinction worth knowing is orchestration versus broadcasting. Broadcasting sends the same message to everyone on a list; orchestration changes the next message based on what the customer did with the last one. Braze, Iterable and Salesforce lead on orchestration, while Brevo Starter and Omnisend Free are closer to broadcasting with light automation — the price gap between them is largely this difference.

Quick comparison: tool type by need

Mistakes to avoid

• Budgeting on the promo price. HubSpot's $7 a seat price and Omnisend's $11.20 starter discount are limited-time offers for new customers. The list price is what you pay after they end, so compare tools on that number.
• Buying on the free plan, then finding SMS or automation costs extra. Brevo's free plan has no automation, Omnisend Standard leaves out SMS for newer accounts, and Klaviyo's SMS credits bill separately. If a channel is core to your plan, count its price from day one.
• Ignoring the pricing unit that grows fastest. A tool can be cheap and still be the wrong buy: HubSpot at $20 a seat is no bargain once contact blocks stack up, and Klaviyo at $20 is no bargain once the profile count doubles.
• Assuming every channel is included on the entry plan. WhatsApp, RCS and in-app placements often sit on higher tiers or paid add-ons. Check the feature table for each channel you plan to use before you sign.
• Skipping the quote comparison on enterprise tools. Braze and Iterable publish no price, so get both quotes at the same audience size and message volume — a quote at 100,000 monthly active users is not comparable to one at a million.

How we chose

We checked each vendor's own pricing page on November 5, 2026 and recorded the starting price exactly as shown, including the annual-billing figure where the page lists one, and we ranked the tools by fit for the most common buyer — a team that wants one system for every customer message — not by brand size. Two tools publish no price: Braze and Iterable are quote-only, so they appear in this list with no starting price and are excluded from the price chart rather than shown with an estimated figure. One nuance is worth stating plainly: Salesforce's entry figure is the Starter CRM suite shown first on its Marketing Cloud pricing page; the full Marketing Cloud Next Growth Edition is $1,500 a month per organization, billed annually. Ratings come from each tool's G2 page, opened on November 5, 2026. No vendor paid for a place in this list, and none of the links here are affiliate links.

What to do next

Start with the free plan or trial of your top pick and run one real campaign across two channels. Check that a customer who acts on one channel is recognized on the next, and that the reporting shows the whole journey before you commit to a year. If the campaigns are sorted but new customers are not finding you, our monthly SEO service handles the visibility side — or compare channels in our guide to email marketing platforms. Once your tools are in place, find out what's holding your rankings back.

Sources we checked (16)

• HubSpot Marketing Hub pricing — hubspot.com/pricing/marketing (checked November 5, 2026)
• Salesforce Marketing Cloud pricing — salesforce.com/marketing/pricing (checked November 5, 2026)
• Braze pricing — braze.com/pricing (checked November 5, 2026)
• Iterable pricing — iterable.com/pricing (checked November 5, 2026)
• Klaviyo pricing — klaviyo.com/pricing (checked November 5, 2026)
• ActiveCampaign pricing — activecampaign.com/pricing (checked November 5, 2026)
• Omnisend pricing — omnisend.com/pricing (checked November 5, 2026)
• Brevo pricing — brevo.com/pricing (checked November 5, 2026)
• HubSpot Marketing Hub reviews — g2.com/products/hubspot-marketing-hub (checked November 5, 2026)
• Salesforce Marketing Cloud reviews — g2.com/products/salesforce-marketing-cloud (checked November 5, 2026)
• Braze reviews — g2.com/products/braze (checked November 5, 2026)
• Iterable reviews — g2.com/products/iterable (checked November 5, 2026)
• Klaviyo reviews — g2.com/products/klaviyo (checked November 5, 2026)
• ActiveCampaign reviews — g2.com/products/activecampaign (checked November 5, 2026)
• Omnisend reviews — g2.com/products/omnisend (checked November 5, 2026)
• Brevo reviews — g2.com/products/sendinblue (checked November 5, 2026)