Best PR Analytics Software for 2026: 10 Options Compared by Use Case
Compare the 10 best pr analytics software options on price, media databases, coverage reporting and AI features, with prices checked November 5, 2026.
Shamim Mia, Founder, SerpAstraLast verified November 5, 202614 min readWe compare pricing pages, documentation and public reviews. We never accept payment for rankings.
Key takeaways
- The cheapest published prices are CoverageBook at $99/month, Prezly at $120/month and Prowly at $149/month; Meltwater, CisionOne, Muck Rack and Propel publish no starting price at all.
- The single most important buying factor is which job you are buying: monitoring, pitching journalists or reporting coverage are three different jobs, and no tool here does all three equally well.
- Mention now sells one plan only, the Company plan at $599/month billed annually, after retiring its Solo, Pro and Pro Plus tiers in July 2025.
- G2 scores run from 3.9 to 4.7 out of 5 in this list, with CoverageBook highest at 4.7 and CisionOne lowest at 3.9.
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Quick comparison
| Tool | Best for | Starting price | Free plan |
|---|---|---|---|
| Meltwater | Enterprise comms teams that want media monitoring, social listening, influencer tracking and AI visibility in one platform | Custom quote | No (demo only) |
| CisionOne | Enterprise PR teams that need the largest media database plus PR Newswire distribution in one contract | Custom quote | No (demo only) |
| Muck Rack | PR teams whose main job is finding the right journalist and tracking whether the pitch landed | Custom quote | No (demo only) |
| Brand24 | Mid-market teams that want self-serve social listening and AI sentiment without a sales call | $249/mo | No (14-day trial) |
| Prowly | Small PR teams that want a media database, AI-drafted pitches and coverage tracking for a flat monthly price | $149/mo | No (7-day trial) |
| CoverageBook | PR agencies that need to prove coverage value to clients with fast, branded clip reports | $99/mo | No (free trial) |
| Prezly | Comms teams that run a branded newsroom and want contacts, pitching and analytics in one place | $120/mo | No (14-day trial) |
| BuzzSumo | Content-led PR teams that research what earns coverage and who amplifies it | $199/mo | No (free trial) |
| Mention | Mid-market teams that want real-time monitoring and sentiment analysis on a single plan | $599/mo | No (free trial) |
| Propel | PR teams that manage pitches as a pipeline and need to know which pitch, journalist and story drove coverage | Custom quote | No (demo only) |
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Request a listingThe best PR analytics software
Meltwater
Best for: Enterprise comms teams that want media monitoring, social listening, influencer tracking and AI visibility in one platform
Meltwater is the biggest suite in this list, and it is built for teams that need one platform for everything: media monitoring, social listening, consumer insights, media relations and influencer marketing, plus GenAI Lens for tracking what AI search tools say about the brand. The vendor's own guidance puts Starter from $10,000 a year, Pro from $25,000 and Enterprise from $130,000, but those are non-binding starting points, not a price list.
The trade-off is the buying process: no self-serve trial, only a guided demo, and every contract is annual with a 12-month minimum. Modules, markets, data volume and users all move the quote, so two teams rarely pay the same price. Buy Meltwater when the comms team is large enough to use the whole suite; buy a smaller tool when the job is only monitoring or only pitching.
What we like
- The broadest coverage here: news, social, broadcast, print, podcasts and review sites in one search
- Mira AI assistant and GenAI Lens connect coverage to what AI search tools say about the brand
- More than 27,000 organizations use it, so benchmarks and support playbooks are mature
- Dashboards and scheduled reports suit board-level reporting without extra tooling
Watch out for
- Custom quotes only, with annual contracts and a 12-month minimum term
- The indicative Starter figure is guidance, not a binding price, so budgeting needs a sales call
- Add-ons for data volume, markets and API access push the real bill well above the starting figure
CisionOne
Best for: Enterprise PR teams that need the largest media database plus PR Newswire distribution in one contract
CisionOne is the enterprise platform, and its pitch is breadth: a media database of about 500,000 journalist profiles, real-time monitoring, analytics, social listening and PR Newswire distribution in one contract. The newer AI Visibility Dashboard tracks how the brand shows up in AI search answers, which fits teams that already report on search visibility. There is no published price; the pricing page routes every buyer to a request form.
Buyer-reported contracts put smaller deployments around $15,000 a year and broad enterprise programs above $200,000, a five-figure commitment before a single release goes out. Reviewers give it the lowest score here at 3.9 out of 5 on G2, citing cost and the learning curve. Buy it when distribution and the database must sit in one enterprise contract; look elsewhere when the budget is under five figures.
What we like
- A media database of about 500,000 journalist profiles with pitching built in
- PR Newswire distribution sits inside the same platform, with an AI Visibility Dashboard
- Real-time monitoring, analytics and social listening in the CisionOne Suite
- Modular products let large teams buy database, monitoring and distribution together
Watch out for
- No published price at all; every deal starts with a sales call and an annual contract
- Buyer-reported contracts start around $15,000 a year, so small teams are priced out
- The lowest G2 score here at 3.9 out of 5, with reviewers citing cost and a steep learning curve
Muck Rack
Best for: PR teams whose main job is finding the right journalist and tracking whether the pitch landed
Muck Rack is the pitching specialist in this list. Its journalist database is searchable by beat, outlet and recent coverage, and every pitch is tracked from send to open to reply, so the team knows which journalist engaged and which story earned coverage. Plans are named Starter, Standard and Premier for brands and agencies, and the entry plan already covers the database, pitching, monitoring and reporting workflow.
The catch is price and packaging: nothing is published, the median buyer-reported contract is about $13,000 a year, and social listening, print and broadcast monitoring and the API are all add-ons. Reviewers rate it 4.5 out of 5 on G2, the best score among the enterprise tools here. Buy Muck Rack when pitching is the daily job; buy Brand24 or Prowly when the budget cannot stretch to five figures.
What we like
- The most accurate journalist database here, searchable by beat with verified contact details
- Pitch tracking shows opens and replies, so follow-ups are timed on evidence, not guesswork
- The highest G2 score among the enterprise tools at 4.5 out of 5 from 547 reviews
- Coverage reporting ties each clip back to the pitch and the journalist who wrote it
Watch out for
- No published price; plans end in Contact us or Request Demo and quotes are annual
- Social listening, print and broadcast monitoring and the API are paid add-ons, not plan features
- Buyer-reported median contract is about $13,000 a year, so it is not a small-team buy
Brand24
Best for: Mid-market teams that want self-serve social listening and AI sentiment without a sales call
Brand24 is the most approachable analytics tool in this list. It tracks mentions across 25 million sources, including social, news, blogs, forums, podcasts and reviews, with AI sentiment analysis and spike detection that flags unusual activity early. Plans are published and self-serve: Individual at $249 a month, or $199 billed annually, with a 14-day trial and no card required, and Team at $349 a month with unlimited users.
The limits to watch are the ones on Individual: 3 keywords, 2,000 mentions a month and updates every 12 hours, which is slow for a team watching a live story. Real-time updates and review-site monitoring wait for Pro at $399 a month billed annually. Buy Brand24 when the team wants listening and sentiment without a sales call; buy Meltwater when broadcast and print coverage must be in the same dashboard.
What we like
- Monitors 25 million sources across social, news, blogs, forums, podcasts and reviews
- AI sentiment analysis and spike detection flag unusual activity early
- The highest G2 score in this list at 4.6 out of 5, with support reviewers praise most
- Unlimited users from the Team plan up, which is rare at this price
Watch out for
- Individual covers only 3 keywords and 2,000 mentions a month, with updates every 12 hours
- Monthly billing costs $249, a full $50 a month more than the $199 annual rate
- Review-site monitoring starts on Pro at $399 a month billed annually, not on the entry plan
Prowly
Best for: Small PR teams that want a media database, AI-drafted pitches and coverage tracking for a flat monthly price
Prowly is now the Semrush AI PR Toolkit, and it is the cheapest way into a real media database in this list. Base costs $149 a month billed annually and covers the AI-cited media database, journalist research and email pitching, with AI drafting the pitch and tracking opens and replies. The database shows which outlets AI chatbots tend to quote, which matters now that AI answers shape what people read.
The gap is monitoring: Base has none, so a team that also needs to track coverage pays $279 a month for Pro, which adds monitoring, follow-ups and contact exports. The old Prowly plans at $258 and $369 a month are gone for new sign-ups. Buy Prowly when pitching is the job and the budget is tight; buy Brand24 when listening matters more than the media database.
What we like
- The cheapest published entry price here at $149 a month, with a 7-day free trial
- AI-cited media database shows which outlets AI chatbots quote, not just who covers the beat
- AI drafts pitches and press releases in seconds, with open and reply tracking
- No sales call is needed to start; sign-up is self-serve through Semrush
Watch out for
- Media monitoring is missing on the Base plan; it starts on Pro at $279 a month
- The old Prowly plans are gone for new sign-ups, so existing accounts renew on different terms
- Each plan includes one user, and extra users and contact exports cost more
CoverageBook
Best for: PR agencies that need to prove coverage value to clients with fast, branded clip reports
CoverageBook does one job and does it better than anything else here: it turns coverage links into professional client reports with metrics attached. Paste the links, and it pulls the publication, the audience figures and the visuals into a branded report that clients can read without a walkthrough. Bronze costs $99 a month for 100 clips and up to 5 users, with unlimited reports and projects, and higher plans raise the clip limit.
The limit is scope. CoverageBook does not monitor the web, find journalists or send pitches; it reports the coverage another tool found or the team found by hand. That makes it a companion to a monitoring or pitching tool, not a replacement. Buy it when client reporting eats hours every month; skip it when the team has no coverage to report yet.
What we like
- The highest G2 score in this list at 4.7 out of 5 from 210 reviews
- Turns coverage links into client-ready reports with metrics in minutes, not hours
- Unlimited reports and projects on every plan, with up to 5 users on Bronze
- The cheapest entry price here at $99 a month, with a free trial to test it
Watch out for
- Bronze covers only 100 clips a month, so a busy agency outgrows it fast
- It reports coverage you add; it does not monitor the web or pitch journalists itself
- No permanent free plan, and the per-clip pricing means heavy months cost more
Prezly
Best for: Comms teams that run a branded newsroom and want contacts, pitching and analytics in one place
Prezly is the newsroom-first option in this list. It combines a branded online newsroom with a PR CRM: contacts, pitching and campaign analytics live in the same place, so a story goes from draft to published newsroom page to pitched email without switching tools. Essential costs $120 a month billed annually for one user, one site and up to 5,000 contacts, with unlimited stories and campaigns and a 14-day trial.
The step-ups come fast. A second user, a white-label newsroom or sending from your own domain all need Standard at $300 a month, and media monitoring is an add-on rather than a plan feature. Reviewers rate it 4.2 out of 5 on G2 and 4.7 out of 5 on Capterra. Buy Prezly when the newsroom is the hub of the PR workflow; buy Prowly when pitching matters more than publishing.
What we like
- A branded online newsroom with a built-in PR CRM for contacts and pitching
- Campaign analytics show opens, clicks and coverage per story and per contact
- Rated 4.7 out of 5 on Capterra, with support reviewers call out by name
- Transparent pricing with a 14-day trial and no sales call to start
Watch out for
- Essential covers one user and one site, so a team pays more almost immediately
- White-label newsrooms and sending from your own domain start on Standard at $300 a month
- Media monitoring is an add-on, not part of the entry plan
BuzzSumo
Best for: Content-led PR teams that research what earns coverage and who amplifies it
BuzzSumo answers a different question from the rest of this list: what content already wins in this topic, and who shares it. It indexes billions of articles and social posts, so a PR team can see which angles earned coverage, which journalists wrote about them and which influencers amplified them, before writing a single pitch. Content Creation costs $199 a month billed annually for one user, with unlimited searches, two alerts and two years of history.
The price has moved up. The old $99 Pro tier is gone, the free plan is gone, and a team of more than one needs PR and Comms at $299 a month. BuzzSumo also does not pitch or distribute; it researches. Buy it when content research drives the PR plan; buy Muck Rack when the pitch list itself is the bottleneck.
What we like
- Indexes billions of articles and posts to show what content earns shares and links
- Finds the journalists and influencers already covering a topic before you pitch
- Rated 4.5 out of 5 on G2, with ease of use scores above Meltwater and CisionOne
- Two years of history on the entry plan, so trends are measured, not guessed
Watch out for
- The old $99 Pro tier is gone; the entry plan is now $199 a month billed annually
- Content Creation covers one user, so a team needs PR & Comms at $299 a month
- The free plan is gone; only a free trial remains, and its length varies by signup
Mention
Best for: Mid-market teams that want real-time monitoring and sentiment analysis on a single plan
Mention used to be the budget listening tool. The Solo, Pro and Pro Plus tiers were discontinued in July 2025, and new customers now buy one plan: Company at $599 a month, annual commitment only, with 50,000 mentions a month, 5 alerts, unlimited users, sentiment analysis and competitor benchmarking. The price is confirmed by Capterra's vendor-supplied listing, since Mention's own pricing page now routes buyers to a demo request.
The single plan does its job well: real-time alerts across social, news, blogs and forums, with a hard mention cap that stops collection when it is hit. Publishing and response features were retired in January 2026, so social management needs a separate tool. Buy Mention when the team is mid-market and wants one plan with unlimited users; buy Brand24 when $599 a month is more than listening is worth.
What we like
- Real-time monitoring across social, news, blogs and forums with sentiment analysis
- Unlimited users on the Company plan, so the whole team can watch the same alerts
- Competitor benchmarking is included, not an add-on, on the single plan
- Rated 4.3 out of 5 on G2 from 442 reviews, with ease of use above CisionOne
Watch out for
- The Solo, Pro and Pro Plus tiers were discontinued in July 2025, so new buyers get one plan
- The single Company plan is annual-only at $599 a month, with a hard 50,000-mention cap
- Publishing and response features were retired in January 2026, so social management needs a second tool
Propel
Best for: PR teams that manage pitches as a pipeline and need to know which pitch, journalist and story drove coverage
Propel is a CRM built for PR that treats pitching like a sales pipeline: every pitch sits on a board from sent to published, with opens, clicks and replies tracked per journalist and per campaign. Essentials, Pro and Premium all include unlimited contacts and pitches, plus an AI pitch writer, press release writer and media list builder. Monitoring alerts run from 10 on Essentials to 50 on Premium.
The buying experience is the weak point: the pricing page shows no prices, only Book a Demo buttons, and third-party directories disagree wildly, from $199 a month to custom quotes, so we list it as a custom quote. Reviewers rate it 4.4 out of 5 on G2 from 39 reviews. Buy Propel when pitch tracking is the missing piece; buy Muck Rack when the journalist database matters more.
What we like
- A PRM pipeline board tracks every pitch from sent to published in one view
- AI pitch writer, press release writer and media list builder speed up outreach
- Unlimited contacts and unlimited pitches on every plan, with 10 to 50 monitoring alerts
- Business outcomes reporting ties coverage back to the campaign that earned it
Watch out for
- No published price; every plan ends in Book a Demo, so budgeting needs a sales call
- Third-party directories disagree on the price, with figures from $199 a month to custom quotes
- The monitoring dashboard is the weakest part, with reviewers asking for more customization
The best PR analytics software does more than count mentions: it shows which coverage moved the needle, which pitch earned it and what the audience thought of it. We ranked the ten tools below by fit for the most common buyer — a comms team that has to prove PR value to the rest of the business — starting with the enterprise suites and ending with the specialist tools, and every price was checked on November 5, 2026.
How to choose the best pr analytics software for your team
- Name the job first. Monitoring finds the coverage, a media database finds the journalist, and reporting proves the value. A tool that does one well usually does the others poorly, so buy the job you do every day.
- Check what the entry plan actually includes. Base plans often drop monitoring, white-label reports or the API. The feature that decides your upgrade is usually the one missing from the cheapest tier.
- Count the caps that bite first. Keywords, mentions, clips and users are all capped on entry plans. The cap you hit first is your real starting price, not the headline figure.
- Ask who else needs a seat. Enterprise tools charge per user or per contract, while Brand24 Team and Mention Company include unlimited users. A five-person team pays very differently on each model.
- Test with one real campaign. Run a single launch through the trial: pitch, monitor, report. If the report takes longer to build than the pitch did, the tool is not saving time.
PR analytics is one system in your stack, not the whole stack. If the coverage is sorted but new customers are not finding you, our AI search optimization service handles the visibility side — and our guide to brand reputation management tools covers the review and reputation side of the same job. Before you send a release, tag every link you pitch with the free UTM builder so the analytics can show which outlet actually sent traffic.
Whatever you shortlist, try it with real data before you pay. The trials in this list run 7 to 14 days, which is enough to run one genuine campaign — your pitch list, your alerts, your report — and that campaign tells you more than any review can. Check two things in the trial: that the alerts catch coverage within hours, not days, and that the report exports in a format your boss will actually read. Every tool here publishes its pricing or its quote process openly, so there is no reason to buy before the trial has run.
PR analytics software pricing: what you will actually pay
Take a three-person comms team that runs one campaign a month. On list prices, the subscription costs $99 a month on CoverageBook Bronze, $120 on Prezly Essential or $149 on Prowly Base, $199 on Brand24 Individual or BuzzSumo Content Creation billed annually, and $599 on Mention Company. Three of those numbers need adjusting before they are real: Prezly Essential covers one user, so a three-person team needs Standard at $300 a month; Brand24 Individual covers one user and 3 keywords, so a team watching more than three topics needs Team at $299 a month billed annually; and BuzzSumo Content Creation covers one user, so a three-person team needs PR and Comms at $299 a month.
Over a year, that is $1,188 on CoverageBook Bronze, $1,440 on Prezly Essential for one user or $3,600 on Standard for the team, $1,788 on Prowly Base for one user, $2,388 on Brand24 Individual or BuzzSumo Content Creation billed annually, $3,588 on Brand24 Team billed annually, and $7,188 on Mention Company. The same three people and the same twelve campaigns cost $1,188 a year at the cheap end and $7,188 at the dear end — a $6,000 gap that comes entirely from user seats and keyword caps, not from features.
The enterprise tools sit above all of those numbers. Meltwater's own guidance puts Starter from $10,000 a year, and buyer-reported contract data puts CisionOne around $15,000 a year for smaller deployments and Muck Rack at a median of about $13,000 a year. Those reported figures are medians from real purchases, not list prices, so treat them as budgeting guides and get a quote. If the team also needs AI search visibility, see our guide to AI brand visibility software for the tools that track what chatbots say about the brand.
Annual billing cuts the bill on most tools here: Brand24 Individual drops from $2,988 to $2,388 a year, and Prowly, Prezly and BuzzSumo only publish annual rates at all. Mention is annual-only too, so the $599 figure is the whole story. One more cost to check before you commit: distribution is usually separate. PR Newswire releases are priced per release on top of a CisionOne contract, and broadcast and print monitoring are paid add-ons on Muck Rack, so price the distribution and the add-ons before you commit to a tool for the monitoring.
Know the difference: media monitoring vs PR analytics
The confusion in this category is between collecting mentions and understanding them. Media monitoring finds every article, post and broadcast that names the brand. PR analytics turns that pile into answers: reach, sentiment, share of voice, and which pitch earned which clip. Monitoring without analytics is a feed you have to read yourself; analytics without monitoring has nothing to measure.
There is a second, quieter confusion: a media database is not analytics either. A database finds journalists and their contact details; it says nothing about whether the pitch worked. Muck Rack and CisionOne bundle the database with monitoring and reporting, which is why they cost five figures, while Prowly pairs a database with light monitoring and CoverageBook reports coverage without finding or pitching anyone at all.
A third distinction worth knowing is reach versus value. Some reports quote advertising value equivalency, the old estimate of what the same space would cost as an ad, while others quote reach, sentiment and referral traffic. Reach and traffic can be checked against your own analytics; advertising value cannot, and many teams now treat it as a vanity number. When you compare reports, ask which metric the tool counts and whether you can verify it yourself.
Quick comparison: tool type by need
| Buyer | Best pick | Why |
|---|---|---|
| Enterprise team, one platform for everything | Meltwater | Widest coverage plus AI visibility, custom quote with guidance from $10,000 a year |
| Enterprise team that also needs distribution | CisionOne | Biggest media database plus PR Newswire, custom quote |
| Team that lives on pitching journalists | Muck Rack | Best journalist database and pitch tracking, custom quote |
| Mid-market team, self-serve listening | Brand24 | AI sentiment and 25 million sources, $249/month or $199 billed annually |
| Small team, tight budget | Prowly | Media database and AI pitching, $149/month billed annually |
| Agency proving coverage to clients | CoverageBook | Fastest client-ready reports, $99/month |
Mistakes to avoid
- Budgeting on the annual rate when you pay monthly. Brand24 costs $249 a month on monthly billing and $199 billed annually. The $600 yearly gap only exists if you commit for a year, so compare tools on the billing term you will actually use.
- Buying a suite for one job. Meltwater and CisionOne are five-figure contracts. If the team only monitors mentions, Brand24 or Mention does the job for a tenth of the price, and the suite's extra modules sit unused.
- Ignoring the cap that bites first. A tool can be cheap and still be the wrong buy: Brand24 Individual at $199 a month is no bargain once you pass 3 keywords, and Mention Company stops collecting entirely once you pass 50,000 mentions.
- Forgetting distribution and add-ons. PR Newswire releases are priced per release on top of CisionOne, and broadcast monitoring is an add-on on Muck Rack. Price the distribution before you commit to the monitoring.
- Skipping the trial campaign. A demo shows the dashboard; a trial shows the workflow. Run one real launch through the trial before signing an annual contract, and check that the report exports in a format your boss will read.
How we chose
We checked each vendor's own pricing page on November 5, 2026 and recorded the starting price exactly as shown, including the annual-billing figure where the page lists one, and we ranked the tools by fit for the most common buyer — a comms team that has to prove PR value — not by brand size. Four tools publish no starting price, so we list them as custom quotes: Meltwater's $10,000-a-year Starter figure is the vendor's own non-binding guidance, and the CisionOne and Muck Rack figures in this post are buyer-reported contract medians, not list prices. Mention's $599 a month comes from Capterra's vendor-supplied listing rather than Mention's own page, which now routes buyers to a demo request, and Prowly's $149 a month is Semrush's published AI PR Toolkit Base price, since Prowly now sells through Semrush. Ratings come from fresh copies of each tool's G2 review page, checked November 5, 2026. No vendor paid for a place in this list, and none of the links here are affiliate links.
What to do next
Start with the free trial of your top pick and run one real campaign through it: pitch, monitor, report. Check that the alerts catch coverage within hours and that the report shows which pitch earned each clip before you commit to a year. If the coverage is sorted but new customers are not finding you, our monthly SEO service handles the visibility side — or compare providers in our guide to SEO companies for small business. Once your tools are in place, find out what's holding your rankings back.
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Get a free audit→Sources we checked (21)
- Meltwater pricing — meltwater.com/en/pricing (checked November 5, 2026)
- Meltwater pricing guidance — meltwater.com/en/blog/meltwater-vs-talkwalker (checked November 5, 2026)
- Cision pricing — cision.com/pricing (checked November 5, 2026)
- Muck Rack pricing — muckrack.com/pricing (checked November 5, 2026)
- Brand24 pricing — brand24.com/pricing (checked November 5, 2026)
- Semrush AI PR Toolkit pricing — semrush.com/pricing/pr (checked November 5, 2026)
- CoverageBook pricing — coveragebook.com/pricing (checked November 5, 2026)
- Prezly pricing — prezly.com/pricing (checked November 5, 2026)
- BuzzSumo pricing — buzzsumo.com/pricing (checked November 5, 2026)
- Mention pricing, Capterra vendor listing — capterra.com/p/149705/Mention/pricing (checked November 5, 2026)
- Propel pricing — propelmypr.com/pricing (checked November 5, 2026)
- Meltwater G2 reviews — g2.com/products/meltwater/reviews (checked November 5, 2026)
- CisionOne G2 reviews — g2.com/products/cisionone/reviews (checked November 5, 2026)
- Muck Rack G2 reviews — g2.com/products/muck-rack/reviews (checked November 5, 2026)
- Brand24 G2 reviews — g2.com/products/brand24/reviews (checked November 5, 2026)
- Prowly G2 reviews — g2.com/products/prowly/reviews (checked November 5, 2026)
- CoverageBook G2 reviews — g2.com/products/coveragebook/reviews (checked November 5, 2026)
- Prezly G2 reviews — g2.com/products/prezly/reviews (checked November 5, 2026)
- BuzzSumo G2 reviews — g2.com/products/buzzsumo/reviews (checked November 5, 2026)
- Mention G2 reviews — g2.com/products/mention/reviews (checked November 5, 2026)
- Propel G2 reviews — g2.com/products/propel-2022-11-17/reviews (checked November 5, 2026)
Shamim
Founder of SerpAstra
A full-stack SEO and digital marketer who spends most days on Local SEO for dental practices, AI search visibility and lead generation.
Frequently asked questions
What is the best PR analytics software?
Meltwater is the best fit for large teams that need monitoring, listening and influencer tracking in one platform, while Muck Rack is the best pick for pitching-led teams. For smaller budgets, Prowly at $149 a month and Brand24 at $199 a month billed annually are the strongest self-serve options.
How much does PR analytics software cost?
Published prices run from $99 a month for CoverageBook to $599 a month for Mention, with most self-serve tools between $120 and $249 a month. The enterprise suites publish no price: Meltwater gives guidance from $10,000 a year, and buyer-reported CisionOne and Muck Rack contracts run about $13,000 to $15,000 a year.
Is there really free PR analytics software?
No tool in this list has a permanent free plan. Google Alerts is free but has no analytics, and every paid tool here offers either a free trial or a demo instead. CoverageBook, Prezly, Brand24 and Prowly all offer trials of 7 to 14 days, which is enough to run one real campaign through the tool.
What is the difference between media monitoring and PR analytics?
Media monitoring collects the mentions: every article, post and broadcast that names the brand. PR analytics turns those mentions into answers: reach, sentiment, share of voice and which pitch earned the coverage. Monitoring without analytics is a feed; analytics without monitoring has nothing to measure.
Which PR analytics tool is best for a small team?
Prowly at $149 a month is the best small-team pick when pitching is the job, because it includes a media database and AI-drafted pitches with no sales call. CoverageBook at $99 a month is the best add-on for reporting, and Prezly at $120 a month suits teams that publish a newsroom.
Do I need both a media database and a monitoring tool?
Most teams do, because the jobs are different: the database finds the journalist, and monitoring finds the coverage. CisionOne, Meltwater and Muck Rack bundle both, while Prowly pairs a database with light monitoring on Pro. Buying only one usually means buying the second tool within a year.
Can I switch PR analytics tools later?
Yes, but plan the move before renewal, since most enterprise contracts auto-renew with 30 to 60 days notice. Export media lists, alert settings, historical coverage and report templates first, then rebuild the alerts in the new tool and run both side by side for a month before cancelling.
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