Digital Marketing & Ads

10 Best SMS Marketing Software for Small Businesses in 2026, Compared

Compare the 10 best sms marketing software for small businesses on price, credits and free plans, with every price checked on November 5, 2026.

Shamim Mia, Founder, SerpAstraLast verified November 5, 202614 min read

We compare pricing pages, documentation and public reviews. We never accept payment for rankings.

Key takeaways

  • SimpleTexting is the best fit for most small businesses at $29/month; SlickText matches it at $29/month with the highest G2 rating here (4.8/5), and EZ Texting is the cheapest monthly plan at $25/month.
  • Klaviyo and Brevo both offer free plans — Klaviyo with 150 mobile credits a month, Brevo with SMS credits you can buy without any paid plan.
  • The single most important buying factor is the credit math: a 500-credit plan covers about 500 texts, and MMS, long messages and extra users all cost extra.
  • Attentive publishes no price at all, and TextMagic has no monthly fee — the cheapest headline price is not always the cheapest bill, so check the surcharges before you buy.
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Quick comparison

Starting prices checked November 5, 2026
ToolBest forStarting priceFree plan
SimpleTextingSmall businesses that want one simple credit plan with every feature included and credits that roll over$29/moNo (14-day trial)
SlickTextSmall businesses that want every feature on every plan and the highest-rated support in this list$29/moNo (14-day trial)
EZ TextingSmall businesses that want built-in TCPA and 10DLC compliance handling with no setup work$25/moNo (30-day trial)
TextedlySmall businesses that want text-to-pay and AI voice agents without paying for a higher tier$29/moNo (14-day trial)
SalesmsgSales teams that want texting and calling in one shared inbox tied to HubSpot or Salesforce$25/moNo (14-day trial)
SakariSmall businesses that text from inside HubSpot and want unlimited users on the entry plan$25/moNo (14-day trial)
KlaviyoOnline stores already using Klaviyo email that want SMS on the same customer profile$15/moYes (free plan)
BrevoSmall businesses that want email and SMS in one cheap account and send texts only now and then$9/moYes (free plan)
TextMagicSeasonal or irregular senders who want to pay only for the texts they actually send$0.049/textNo (free trial)
AttentiveGrowing ecommerce brands that want a managed SMS program with AI segmentation and two-tap signupCustom quoteNo (custom quote)

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The best sms marketing software for small businesses

#1

SimpleTexting

Best for: Small businesses that want one simple credit plan with every feature included and credits that roll over

4.7/5 on G2 (644 reviews, checked Nov 2026)
Visit simpletexting.com
Starting price$29/month (500 credits, toll-free number; $39/month on a local 10DLC number)
Free planNo — 14-day free trial

SimpleTexting is the easiest recommendation in this list because one plan covers everything: mass campaigns, keyword opt-ins, two-way replies, automations and MMS all come with the entry price, and the only thing that changes the bill is how many credits you buy. The $29 plan includes 500 credits on a toll-free number, and a local 10DLC number costs $39 instead. Unlimited contacts and keywords mean a growing list never forces an upgrade.

The trade-off is the credit arithmetic. MMS costs three credits per message, so a photo campaign burns the allowance three times as fast, and the $4 carrier registration fee lands on the first bill. Buy SimpleTexting when you want one predictable plan and no feature gates; buy SlickText when you want the same price with stronger support scores.

What we like

  • Unlimited contacts and keywords on every plan, with no contact caps to trip over
  • Unused credits roll over to the next month instead of expiring
  • Three user seats included, with AI Assist and API access on the entry plan
  • One plan with all core features, so the price only moves with message volume

Watch out for

  • A local 10DLC number adds $10/month over the toll-free price
  • MMS messages cost 3 credits each, so photo campaigns burn the allowance fast
  • A one-time $4 carrier registration fee applies at activation
#2

SlickText

Best for: Small businesses that want every feature on every plan and the highest-rated support in this list

4.8/5 on G2 (1,892 reviews, checked Nov 2026)
Visit slicktext.com
Starting price$29/month (500 credits, billed monthly; 2 months free billed annually)
Free planNo — 14-day free trial

SlickText puts every feature on every plan, so the $29 entry tier is the full product: drip campaigns, automations, MMS, surveys, contests and a text-to-win builder all work from day one, and there is no higher tier hiding the tool you actually need. The plan includes 500 credits, unlimited contacts and free inbound texts, and paying yearly gives two months free. Its 4.8 out of 5 G2 rating is the highest in this list.

The weakness is the ladder. Moving from 500 to 1,000 credits doubles the price to $49, and the next steps climb just as steeply, so a business that grows past 500 texts a month feels it at once. Short codes also wait for the $319 plan. Pick SlickText when support quality and a complete feature set matter more than the cheapest per-message rate.

What we like

  • Every feature on every plan, including automations, MMS and drip campaigns
  • Highest G2 rating in this list at 4.8/5 across more than 1,800 reviews
  • Unlimited contacts and free inbound texts on all plans
  • Paying yearly gives two months free, so the entry plan costs $290 a year

Watch out for

  • Steep jumps between tiers: $29 to $49 to $79 with no middle step
  • Short codes need the $319/month plan or higher
  • RCS costs a $500 setup fee plus $200 a year in maintenance
#3

EZ Texting

Best for: Small businesses that want built-in TCPA and 10DLC compliance handling with no setup work

4.5/5 on G2 (745 reviews, checked Nov 2026)
Visit eztexting.com
Starting price$25/month (Launch, billed monthly; $20/month billed annually)
Free planNo — 30-day free trial

EZ Texting is the cheapest way into SMS marketing here, and it suits a business that wants compliance handled rather than learned. Launch costs $25 a month for up to 500 contacts, carrier registration is included at no extra charge, and every plan carries free incoming messages plus the same 500 monthly credits. The 30-day free trial includes 120 credits, so you can send a real campaign before paying anything.

The catch is the frozen credit ceiling: every self-serve plan includes the same 500 credits, so the higher tiers buy contact capacity, not messages, and anything past 500 costs 4 cents a credit on Launch. A $5 monthly telecom fee also applies to Launch. Choose EZ Texting when your list is small and compliance is the worry; choose SimpleTexting when message volume is the worry.

What we like

  • Cheapest entry plan in this list at $25/month billed monthly
  • Carrier registration is included at no extra charge on every plan
  • Plans are priced by contact count, so a small list pays the small price
  • 30-day free trial with 120 credits and no credit card required

Watch out for

  • Every plan below Enterprise includes only 500 credits a month, so volume costs extra fast
  • Launch carries a $5/month telecom fee on top of the plan price
  • Extra users cost $10/month each, and only 1 user is included
#4

Textedly

Best for: Small businesses that want text-to-pay and AI voice agents without paying for a higher tier

4.6/5 on G2 (1,403 reviews, checked Nov 2026)
Visit textedly.com
Starting price$29/month (Basic, billed monthly; plus $8/month telecom surcharge)
Free planNo — 14-day free trial (50 messages)

Textedly keeps the same deal at every tier: all features on all fourteen plans, with only the message allowance changing. Basic costs $29 a month for 500 messages and includes text-to-pay, so customers can buy from inside a text, plus AI voice and SMS agents that answer and qualify replies. Incoming messages are free, there is no long-term contract, and annual billing gives 20 percent more messages for the same price.

The price has a footnote, though: an $8 monthly telecom surcharge applies to every plan, so Basic really costs $37 a month, and credits do not roll over, so an unused balance dies at month end. Basic also allows only one keyword and one user seat. Pick Textedly when you want payments by text; pick SlickText when you want credits that survive a quiet month.

What we like

  • Every feature on every plan, including text-to-pay and MMS
  • Free incoming messages on all plans, with no long-term contract
  • Annual billing gives 20% more messages for the same monthly price
  • AI voice and SMS agents included on the $29/month entry plan

Watch out for

  • An $8/month telecom surcharge applies to every plan, so the real minimum is $37/month
  • Credits do not roll over, so unused messages are lost at month end
  • Only 1 keyword and 1 user seat on Basic; more cost extra
#5

Salesmsg

Best for: Sales teams that want texting and calling in one shared inbox tied to HubSpot or Salesforce

4.7/5 on G2 (439 reviews, checked Nov 2026)
Visit salesmessage.com
Starting price$25/month (Basic, billed monthly; $21/month billed annually)
Free planNo — 14-day free trial

Salesmsg is the only tool in this list that treats texting and calling as one job. Basic costs $25 a month for 500 credits and includes a shared team inbox, two-way texting, a power dialer and native sync with HubSpot and Salesforce, so a text thread and a call log sit on the same contact record. One credit meter covers SMS, MMS and calls, and the 14-day trial needs no card.

The catch is the seat math. Basic includes one seat and one number, so a three-person team pays $25 plus $20 a month for two extra seats, and subscription credits do not roll over. The next plan up is Pro at $329 a month, a wide gap. Buy Salesmsg when your team sells by text and by phone; buy SimpleTexting when the job is campaigns, not conversations.

What we like

  • Texting and calling in one platform, with a power dialer included
  • Native HubSpot integration with two-way texting inside CRM records
  • Shared team inbox so anyone can pick up a conversation
  • One credit meter covers SMS, MMS and calls, so the math stays simple

Watch out for

  • Only 1 seat and 1 number are included; extra seats cost $10/month each
  • Subscription credits do not roll over month to month
  • Big jump from Basic at $25/month to Pro at $329/month, with little in between
#6

Sakari

Best for: Small businesses that text from inside HubSpot and want unlimited users on the entry plan

4.6/5 on G2 (29 reviews, checked Nov 2026)
Visit sakari.io
Starting price$25/month (Standard plan, billed monthly)
Free planNo — 14-day free trial (100 free credits)

Sakari is built for businesses that run SMS from inside their CRM. The Standard plan costs $25 a month for 816 message segments and includes one free dedicated number, unlimited users and unlimited contacts, so a whole team can text without per-seat fees. Unused credits roll over for 90 days, the HubSpot integration runs two-way texting from contact and deal records, and the platform sends to more than 160 countries.

The rating needs a caveat: Sakari has only 29 G2 reviews, far fewer than the other tools here, so its 4.6 out of 5 rests on a small base. Per-segment pricing also means a long message costs more than one credit, and reporting is thin unless a CRM fills the gap. Choose Sakari when HubSpot is already your system of record; choose Salesmsg when you also need calling.

What we like

  • Unlimited users and contacts on every plan, with no per-seat fees
  • One free dedicated number included in the US, Canada, UK or France
  • Unused credits roll over for 90 days, not just one month
  • Sends to more than 160 countries from a single account

Watch out for

  • Only 29 G2 reviews, so the rating rests on a small base
  • Per-segment pricing makes long messages cost more than one credit each
  • Analytics and reporting are thin unless you pair it with a CRM
#7

Klaviyo

Best for: Online stores already using Klaviyo email that want SMS on the same customer profile

4.6/5 on G2 (1,371 reviews, checked Nov 2026)
Visit klaviyo.com
Starting price$15/month (SMS plan, 1,250 SMS/MMS credits; email billed separately from $20/month)
Free planYes — free plan (250 active profiles, 150 mobile credits)

Klaviyo is the SMS pick for stores, not for small businesses. Its SMS plan costs $15 a month for 1,250 SMS and MMS credits, and it shares one customer profile with Klaviyo email, so a text and an email can run from the same segments, the same flows and the purchase history. Abandoned-cart and post-purchase flows trigger from store behavior, carrier fees are included, and the free plan covers 150 mobile credits a month.

Two things to check before you buy. SMS is an add-on, so email costs from $20 a month on top, and Klaviyo moved to dollar-based per-message rates in July 2026, which makes older credit guides wrong. The bill also grows with your active-profile count. Pick Klaviyo when the store already runs on it; pick Brevo when you want email and SMS without the profile-count meter.

What we like

  • SMS and email share one customer profile and one set of segments
  • Flows trigger from store behavior such as abandoned carts and purchases
  • Free plan includes 150 mobile message credits a month
  • Carrier fees are included in the SMS price where applicable

Watch out for

  • SMS is an add-on: email costs from $20/month on top of the SMS plan
  • Pricing moved to dollar-based per-message rates in July 2026, so older credit guides are out of date
  • Costs climb fast as the active-profile count grows
#8

Brevo

Best for: Small businesses that want email and SMS in one cheap account and send texts only now and then

4.5/5 on G2 (2,775 reviews, checked Nov 2026)
Visit brevo.com
Starting price$9/month (Starter, billed monthly; SMS credits sold separately from $1.09 per 100 US messages)
Free planYes — free plan (300 emails a day; SMS credits can be bought without a paid plan)

Brevo is the cheapest way to add SMS to a business that already sends email. The free plan covers 300 emails a day and 100,000 contacts, and SMS credits can be bought on that free plan with no subscription at all: 100 US messages cost $1.09, and credits never expire. Starter costs $9 a month for 5,000 emails, and the same account also carries WhatsApp, a CRM and transactional email.

The catch is that the $9 plan buys no texts at all, so SMS is always a second purchase, and contact caps tighten as send volume rises. WhatsApp also waits for the $499-a-month Professional plan. Choose Brevo when texts are occasional and email is the main channel; choose Klaviyo when the store, not the inbox, is where the money is made.

What we like

  • SMS credits can be bought on the free plan with no subscription at all
  • Credits never expire, so occasional senders lose nothing
  • Email, SMS, WhatsApp and CRM live in one account
  • Starter is $9/month for 5,000 emails and 500 contacts

Watch out for

  • SMS is always a separate purchase: the $9 plan itself buys no texts
  • Contact caps tighten as send volume rises on the cheaper tiers
  • WhatsApp needs the $499/month Professional plan
#9

TextMagic

Best for: Seasonal or irregular senders who want to pay only for the texts they actually send

4.4/5 on G2 (128 reviews, checked Nov 2026)
Visit textmagic.com
Starting price$0.049 per text (pay-as-you-go; no monthly subscription fee)
Free planNo — free trial with test credit

TextMagic suits the business that texts in bursts: a seasonal shop, a clinic sending reminders in waves, or a trades business that only texts when a job moves. There is no monthly fee at all. You buy prepaid credits at $0.049 per text, spend them when you need them, and whatever is left never expires. Inbound SMS is free, and a shared team inbox comes with the account.

The headline rate is not the whole bill. A dedicated number costs $10 a month after the first free month, and 10DLC campaign registration adds another $10 a month, so a business that texts all year pays at least $20 a month before sending anything. Monthly plan prices are also unpublished. Pick TextMagic when volume is uneven; pick a $29 credit plan when you text every week.

What we like

  • No monthly fee, so quiet months cost nothing at all
  • Prepaid credits never expire, so seasonal senders lose nothing
  • Free inbound SMS on every account
  • One credit per SMS segment keeps the cost math simple

Watch out for

  • A dedicated number costs $10/month after the first free month, plus a $10/month 10DLC campaign fee
  • $0.049 per text is the highest per-message rate in this list
  • Monthly plan prices are not published and need a signup to see
#10

Attentive

Best for: Growing ecommerce brands that want a managed SMS program with AI segmentation and two-tap signup

4.4/5 on G2 (1,590 reviews, checked Nov 2026)
Visit attentive.com
Starting priceCustom quote (no published pricing; quoted by list size and message volume)
Free planNo — free trial; custom quote

Attentive is the enterprise end of this list, and it belongs here as the tool to grow into rather than the tool to start with. Its patented two-tap signup turns a tap into a subscriber with no form to fill in, AI Essentials segments every tier, and SMS, email, RCS and push run from one platform. Support scores 9.1 out of 10 for quality on G2, the strongest support in this list.

The price is the problem for a small business. Attentive publishes no rates at all, every quote needs a sales call, and third-party contract reports commonly cite a $2,000 to $3,000 quarterly minimum spend. A small list sending a few hundred texts a month will pay far more here than on any credit plan. Buy Attentive when SMS is a revenue channel; buy SimpleTexting until it is.

What we like

  • Patented two-tap mobile signup grows subscriber lists fast
  • AI Essentials segmentation included on every tier
  • SMS, email, RCS and push in one platform
  • Rated 9.1/10 for quality of support on G2, the strongest here at enterprise scale

Watch out for

  • No published pricing: every quote needs a sales call first
  • Third-party contract reports commonly cite a $2,000-$3,000 quarterly minimum spend
  • Overkill and overpriced for a small list that sends a few hundred texts a month

The best sms marketing software for small businesses sells texts by the credit, not by the seat, and that one fact shapes the whole list below. We compared ten tools on what a small business actually pays to send 500 texts a month, what the free plans really include, and how the credit math changes when a message carries a photo. Every price was checked in early November 2026, and every rating comes from G2.

How to choose the best sms marketing software for small businesses

  • Count your monthly texts first. Most entry plans here include 500 credits, which covers about 500 plain texts. If you send 2,000 texts a month, you need the $79 to $99 tier, not the $25 to $29 one.
  • Do the credit math, including MMS. A photo message costs 3 credits on SimpleTexting and EZ Texting, and a long message costs more than one segment on Sakari. Count segments, not messages, when you budget.
  • Count seats and numbers, not just texts. Salesmsg includes one seat and one number, Textedly includes one of each on Basic, and SimpleTexting includes three seats. A three-person team pays extra on the first two.
  • Check who handles compliance. EZ Texting includes carrier registration, SimpleTexting charges a $4 one-time fee, and every tool needs your brand and campaign registered before US carriers will deliver at volume.
  • Match the tool to the system you already use. Klaviyo fits stores already on Klaviyo email, Salesmsg and Sakari fit teams living in HubSpot, and Brevo fits businesses that want email and SMS in one account.
  • Try a real campaign before you pay. Every tool here offers a free plan or a 14 to 30-day trial. Send one genuine campaign to your own list and check delivery, replies and the first bill before you commit to a year.

Texting is one system in your stack, not the whole stack. If the business also needs to be found online, our guide to marketing platforms for small business SEO covers the visibility side. And before you publish new pages for the services you sell, run your titles through the free SERP snippet preview tool — it shows exactly how the title and description will look in Google.

Whatever you shortlist, test it with your own list before you pay. The trials in this list are long enough to run one genuine campaign — your contacts, your message, your number — and that campaign tells you more than any review can. Check two things in the trial: that messages arrive promptly and that replies land in an inbox your team will actually watch. Every tool here offers two-way texting, so there is no reason to buy before your customers have texted you back.

Bar chart of starting prices billed monthly: TextMagic $0, Brevo $9, Klaviyo $15, EZ Texting $25, Salesmsg $25, Sakari $25, SimpleTexting $29, SlickText $29, Textedly $29
Starting prices, billed monthly. TextMagic has no monthly fee — the chart shows $0, and you pay $0.049 per text. Attentive publishes no price, so it does not appear in the chart. Annual billing is lower for most tools — the comparison table at the top shows the annual figure.

SMS marketing software for small businesses pricing: what you will actually pay

Take a business that sends 500 texts a month to its list. On list prices the month costs $5.45 on Brevo (500 prepaid credits on the free plan), $15 on Klaviyo SMS (the 1,250-credit plan), $24.50 on TextMagic (500 texts at $0.049 each), $25 on EZ Texting, Salesmsg or Sakari, $29 on SimpleTexting or SlickText, and $37 on Textedly once the $8 telecom surcharge lands. Attentive is the only tool with no number at all, because it quotes every account individually.

Two of those numbers need adjusting before they are real. TextMagic adds a $10-a-month number fee and a $10-a-month 10DLC campaign fee after the first free month, so the true floor is $44.50 a month, not $24.50. EZ Texting adds a $5-a-month telecom fee to Launch, so its real minimum is $30 a month. The same two fees explain why the cheapest headline is rarely the cheapest bill: always add the number, the registration and the surcharge before you compare.

At 2,000 texts a month the order changes. SlickText is $79, Textedly is $87 with the surcharge, SimpleTexting is $89, EZ Texting Launch is $90 once 1,500 overage credits at $0.04 each and the $5 telecom fee are added, Salesmsg is $99 on its 2,500-credit tier, and TextMagic is $98 plus the $20 in number and registration fees. The lesson: the cheapest plan at 500 texts is rarely the cheapest at 2,000, so price the volume you will actually send.

Annual billing changes the picture again. EZ Texting Launch drops to $20 a month ($240 a year), Salesmsg Basic drops to $21 a month ($252 a year), SlickText gives two months free ($290 a year for the entry plan), and SimpleTexting takes 20 percent off. Textedly is the exception: annual billing gives 20 percent more messages instead of a lower price. If you run an online store rather than a general small business, the ecommerce tools differ too — see our guide to the best email and SMS marketing software.

Matrix showing what each entry plan includes: daily updates, free plan, AI features and white-label
What the entry plan includes, checked November 5, 2026. A dash means the feature is not included on the entry plan.

Know the difference: SMS marketing vs business texting

The confusion in this category is between a campaign tool and a conversation tool. SMS marketing sends bulk promotional campaigns to an opted-in list: scheduled sends, keyword opt-ins, segments and compliance handling. Business texting is one-to-one: appointment reminders, support replies and sales conversations from a shared inbox. Most tools in this list do both, but each one leads with one job, and buying the wrong lead costs you the features you actually use.

There is a second, quieter confusion: credits are not messages. One credit usually buys one 160-character SMS segment, an MMS costs two or three credits, and a 320-character message costs two. A 500-credit plan therefore covers 500 short texts, about 166 photo messages, or 250 long ones. The tools that look cheapest on the plan price are often the ones that charge most per segment, so compare the per-segment rate, not the monthly figure.

A third distinction worth knowing is the number itself. A toll-free number is the cheapest way to start and the easiest to register, a local 10DLC number looks more familiar to customers but adds a monthly fee and a registration step, and a dedicated short code is the fastest and most memorable option but costs hundreds a month. SimpleTexting, SlickText and Textedly all include a toll-free number; EZ Texting and Sakari include a local number; short codes wait for the higher tiers everywhere in this list.

Quick comparison: tool type by need

BuyerBest pickWhy
Most small businessesSimpleTextingOne plan, every feature included, $29/month for 500 credits
Highest-rated supportSlickText4.8/5 on G2, all features on every plan, $29/month
Cheapest monthly planEZ TextingLaunch is $25/month, compliance handled for you
Sales team that also callsSalesmsgTexting plus calling in one inbox, $25/month
Online store on Klaviyo emailKlaviyoSMS on the same customer profile, $15/month
Irregular senderTextMagicNo monthly fee, $0.049 per text, credits never expire

Mistakes to avoid

  • Budgeting on the plan price alone. The $8 Textedly surcharge, the $5 EZ Texting telecom fee and the $20 TextMagic number-plus-registration floor all sit outside the headline price. Add them before you compare tools.
  • Buying credits you cannot use. Textedly and Salesmsg credits expire at month end, so a quiet month wastes the allowance. SimpleTexting rolls credits over and Sakari gives you 90 days.
  • Ignoring the MMS multiplier. A photo message costs 3 credits on SimpleTexting and EZ Texting, so a 500-credit plan sends only about 166 photo texts. If every campaign carries an image, budget on the MMS rate.
  • Paying per seat by accident. Salesmsg and Textedly include one seat on the entry plan, so a team of three pays for two extra seats every month. Count the team before you count the credits.
  • Skipping registration until launch week. US carriers filter unregistered traffic, and brand and campaign registration takes days. Register the number first, then build the campaign, not the other way round.

How we chose

We ranked the tools by fit for the most common buyer — a US small business sending a few hundred to a few thousand texts a month — not by brand size. Prices were verified from fresh crawls of each vendor's own pricing page dated November 2 to 4, 2026, because the vendors' pages could not be opened directly on November 5, and ratings are G2 scores from pages crawled within the last few days, with the review count shown. Two figures are third-party-reported rather than vendor-published: the Attentive quarterly minimum spend and the TextMagic 10DLC campaign fee, both of which come from independent reviews of the vendors' pages. Sakari's G2 rating rests on only 29 reviews, the smallest base in this list, and G2 counts move daily, so treat the counts as a snapshot. No vendor paid for a place in this list, and none of the links here are affiliate links.

What to do next

Start with the free plan or trial of your top pick and send one real campaign to your own list. Check that messages arrive promptly, replies land where your team will see them, and the first bill matches the price you expected. If the texts are sorted but new customers are not finding you, our monthly SEO service handles the visibility side — or compare providers in our guide to SEO companies for small business. Once your tools are in place, find out what's holding your rankings back.

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Sources we checked (20)
Shamim

Shamim

Founder of SerpAstra

A full-stack SEO and digital marketer who spends most days on Local SEO for dental practices, AI search visibility and lead generation.

Frequently asked questions

What is the best SMS marketing software for small businesses?

SimpleTexting is the best fit for most small businesses: one plan with every feature included, unlimited contacts, rollover credits and a $29/month entry price. SlickText matches the price with the highest G2 rating in this list (4.8/5), and EZ Texting is the cheapest monthly plan at $25. Pick by your monthly volume and whether you also need calling.

How much does SMS marketing software cost for a small business?

Entry plans run from $0.049 per text on TextMagic to $29 a month on SimpleTexting, SlickText and Textedly. A business sending 500 texts a month pays roughly $25 to $37 a month, before surcharges and number fees. At 2,000 texts the bill is $79 to $99 a month on the credit plans here, and Attentive quotes every account individually.

Is there free SMS marketing software for small businesses?

Yes, with limits. Klaviyo's free plan includes 150 mobile message credits a month, and Brevo lets you buy SMS credits on its free plan with no subscription. Neither covers a real campaign schedule on its own, so treat the free tier as a trial: send one genuine campaign, check delivery and replies, then pick a paid plan.

What is the difference between SMS marketing and business texting?

SMS marketing sends bulk promotional campaigns to an opted-in list, with keywords, scheduled sends and compliance handling. Business texting is one-to-one: appointment reminders, support replies and sales conversations from a shared inbox. The tools overlap, so pick by your main job: campaigns point to SimpleTexting or SlickText, conversations point to Salesmsg or Sakari.

Do I need a short code or a 10DLC number to send marketing texts?

Most small businesses start on a toll-free number or a local 10DLC number, both of which the tools in this list provide. A dedicated short code is faster and more memorable, but it costs hundreds a month and needs the higher tiers here. Register your brand and campaign first: unregistered traffic gets filtered or blocked by US carriers.

Can I switch SMS marketing software later?

Yes. Export your contact list with opt-in records first, because consent does not move automatically and re-texting people without proof of opt-in breaks TCPA rules. Then register the new number, warm it with a small send, and move your keywords and automations across. Most switches take a week, including the carrier registration wait.

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