10 Best Social Media SaaS Tools Review in 2026 (Free and Paid, Compared)
Compare the 10 best social media saas tools review on price, free plans and reporting depth for small teams, with every price checked November 6, 2026.
We compare pricing pages, documentation and public reviews. We never accept payment for rankings.

Key takeaways
- Sprout Social is the best fit for most mid-size teams at $99/seat/month; Hootsuite follows at $99/user/month billed annually for enterprise listening, and Buffer is the simple pick at $6/channel/month with a free plan.
- The single most important buying factor is the billing unit: per-seat tools like Sprout Social and Agorapulse multiply with every teammate, while Buffer charges per channel and Metricool per brand.
- Free plans are real here: Buffer covers 3 channels, Metricool 1 brand and Planoly a mobile plan at $0, and Agorapulse offers a free AI-only Archie plan.
- Hootsuite's plans page shows $99 a user a month billed annually and $149 billed monthly — and Later's limited free plan is documented in its help center, not on its pricing page.
On this page
Quick comparison
| Tool | Best for | Starting price | Free plan |
|---|---|---|---|
| Sprout Social | Mid-size brands and agencies that want the deepest analytics and reporting in one suite | $99/seat/mo | No (30-day trial) |
| Hootsuite | Large organizations that need social listening, governance and enterprise security in one platform | $99/user/mo | No (14-day trial) |
| Buffer | Small teams and creators who want simple scheduling that just works, priced per channel | $6/channel/mo | Yes (free plan) |
| SocialPilot | Small teams and agencies that want strong scheduling and reporting at a fair per-account price | $20/mo | No (14-day trial) |
| Later | Visual-first brands and creators who plan by feed and want influencer tools in the same contract | $25/mo | Yes (limited free plan) |
| Agorapulse | Teams that live in the social inbox and need to tie social activity to traffic and sales | $99/user/mo | Yes (Archie plan) |
| Sendible | Agencies that manage many clients and refuse to pay per seat | $35/mo | No (14-day trial) |
| Metricool | Data-driven marketers who want social, website and ad analytics in one dashboard | $25/mo | Yes (free plan) |
| Zoho Social | Small businesses already on Zoho that want a cheap scheduler tied to their CRM | $15/mo | Yes (free plan) |
| Planoly | Creators and small brands who plan Instagram and TikTok by how the feed looks | $16/mo | Yes (free plan) |
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Sprout Social
Best for: Mid-size brands and agencies that want the deepest analytics and reporting in one suite
Sprout Social is the reporting heavyweight in this list. Essentials covers profile and post performance reports, optimal send times and a calendar, and it includes Trellis, Sprout's AI teammate, from the entry plan. One seat connects five social profiles, so a single seat covers a Facebook Page plus four more networks, and the reports are the clearest here for showing a client or a boss what worked.
The price is the catch, and it is per seat. A second teammate doubles the bill, and the Smart Inbox, approvals and listening that many teams buy Sprout Social for wait for Standard at $199 a seat a month billed annually, or a paid listening add-on on top. Buy Sprout Social when reporting depth is the job; buy Metricool or Buffer when the budget is the job.
What we like
- Profile and post performance reports with optimal send times on Essentials
- Trellis AI is included on the entry plan, not held for the top tier
- 5 social profiles per seat, so one seat covers five networks
- Largest review base here: 7,529 G2 reviews at 4.4 out of 5
Watch out for
- Per-seat pricing multiplies fast: every teammate costs the full $99 or $79
- No Smart Inbox on Essentials — inbox, cases and approvals wait for Standard
- Social listening is a paid add-on from Standard, not included on Essentials
Hootsuite
Best for: Large organizations that need social listening, governance and enterprise security in one platform
Hootsuite is the veteran of this category, and the breadth of the platform shows it. Beyond scheduling and publishing, it offers social listening across the market, AI-assisted content creation, competitor tracking and sentiment analysis, plus the approval workflows and security controls that large organizations require. Its dashboard-and-streams interface remains the template most competitors copied.
What you pay for is breadth and control, and both cost money. Every login is another $99 a month on the annual rate, so a three-person team commits $297 a month, and the plans page lists no monthly-billing price to soften that commitment. For a solo creator that math rarely works. For a regulated brand or a large team that needs approvals, audit trails and listening in one place, Hootsuite is still the reference point the rest of the category is measured against.
What we like
- The deepest social listening here, with trend tracking and competitor benchmarking
- Enterprise security, approval workflows and compliance controls included
- OwlyWriter AI assistance and unlimited scheduling on every plan
- The widest integration ecosystem in this list, including Salesforce on Enterprise
Watch out for
- No monthly-billing price is published — the plans page shows annual billing only
- Per-user pricing means a team of three pays three times the headline $99
- Standard caps at 10 social accounts; unlimited accounts need Professional
Buffer
Best for: Small teams and creators who want simple scheduling that just works, priced per channel
Buffer is the simplest tool in this list, and that is the whole point. Connect your accounts, queue your posts, check the analytics, and get on with your day: there is almost nothing to configure and nothing to learn. The free plan covers three channels with no time limit, and Essentials costs $6 per channel a month, so a solo creator running five channels pays $30 a month.
The simplicity has edges. There is no social listening, the analytics are thinner than Sprout Social or Metricool, and approval chains are limited on the entry plan. Power users who need listening, approvals or deep competitive intelligence will outgrow it. For straightforward publishing across a handful of channels, though, Buffer remains one of the best values here.
What we like
- The simplest interface here — connect accounts, queue posts, check analytics, done
- Free plan covers 3 channels with no time limit
- Supports the widest range of networks, including Threads, Bluesky and Mastodon
- AI Assistant included for drafting captions on paid plans
Watch out for
- No social listening and weaker advanced analytics than the suites here
- Approval workflows and deeper collaboration wait for the Team plan
- Per-channel pricing adds up once you connect many networks
SocialPilot
Best for: Small teams and agencies that want strong scheduling and reporting at a fair per-account price
SocialPilot is the quiet value pick in this list. Essentials costs $20 a month and covers five social accounts, one user, bulk scheduling and a shared content calendar — a combination that costs far more on the per-seat suites. AI Pilot drafts captions and hashtags on every plan, and the interface stays plain and fast rather than clever.
The catch is what Essentials leaves out: there is no social inbox and no approval workflow on the entry plan — those start on Standard at $40 a month — and there is no social listening on any plan. White-label reports need the Agency tier. Buy SocialPilot when you schedule a lot for a few clients and do not need deep reports; buy Sprout Social or Metricool when reporting is the job.
What we like
- Essentials covers 5 accounts for $20/month — strong value against per-seat suites
- Bulk scheduling and a shared content calendar included from the entry plan
- AI Pilot helps draft captions and hashtags on every plan
- Reviewers rate it 4.5 out of 5 on G2 across 846 reviews
Watch out for
- Analytics included on Essentials — the social inbox and approvals start on Standard at $40/month
- No social listening on any plan
- White-label reports need the Agency plan, not Essentials
Later
Best for: Visual-first brands and creators who plan by feed and want influencer tools in the same contract
Later is built for people who think in pictures. The drag-and-drop calendar and Instagram grid preview show exactly how the feed will look before anything goes live, and one social set covers a profile on each of eight networks. Behind the planner sits a serious influencer platform: creator discovery and campaign management fed by data from billions of social interactions.
The limits are real. Starter allows 30 posts per profile a month and only five AI credits, and it takes no add-ons, so a second brand or a teammate means Growth at $50. X support ended in August 2025, and the pricing page shows no free plan — only a 14-day trial, though the help center documents a limited free tier. Buy Later when creators are a performance channel; buy Buffer when scheduling alone is the job.
What we like
- The best visual planner here: drag-and-drop calendar and Instagram grid preview
- Influencer discovery and campaign management in the same platform
- Link in Bio included, with best-time-to-post guidance on Starter
- One social set covers a profile on each of eight networks
Watch out for
- No X/Twitter support — it ended in August 2025
- Starter caps at 30 posts per profile a month and 5 AI credits
- No add-ons on Starter: a second brand or teammate means Growth
Agorapulse
Best for: Teams that live in the social inbox and need to tie social activity to traffic and sales
Agorapulse is the inbox-first tool in this list. Every comment, message and mention from your accounts lands in one shared inbox, where automation sorts, prioritizes and assigns replies to the right teammate. Scheduling, monitoring and reporting sit around that inbox, and the social ROI feature connects organic posts to traffic, leads and sales through Google Analytics.
The price is per user, so the bill grows with the team: one person on Standard pays $99 a month billed monthly, and three people pay $297. The classic free plan ended in July 2026, leaving only the AI-only Archie plan free, and X costs extra on every plan. Buy Agorapulse when community engagement decides whether social works; buy Sendible when the team is large and the budget is fixed.
What we like
- The best unified inbox here: every comment, message and mention in one place
- Social ROI tracking ties posts to traffic, leads and sales via Google Analytics
- Branded report exports included on the entry plan
- Support reviewers rate among the best in this list
Watch out for
- Per-user pricing: every teammate costs the full $99 or $79
- The classic free plan ended July 6, 2026 — only the AI-only Archie plan is free
- X/Twitter is a paid add-on on every plan
Sendible
Best for: Agencies that manage many clients and refuse to pay per seat
Sendible is priced for agencies, not for seats. Every plan includes unlimited users, so the whole team — and clients, with granular permissions — can work in the platform without each login adding to the bill. Client workspaces, approval queues and bulk scheduling are built in from the start, and Core costs $35 a month for 12 social profiles.
The trade-offs are scope and polish. Social listening is lighter than Hootsuite's and there is no listening add-on to buy, and the interface is functional rather than beautiful. White-label reports wait for higher plans. For an agency managing many client accounts, though, the pricing model alone makes Sendible a serious contender — one flat price no matter how many people log in.
What we like
- Unlimited users on every plan — the only tool here with no per-seat charge
- Client workspaces with granular permissions and approval queues
- Bulk scheduling and a shared calendar built for agency volume
- Rated 4.5 out of 5 on G2 across 905 reviews
Watch out for
- Listening is lighter than Hootsuite and there is no listening add-on to buy
- The interface looks plainer than Buffer or Later
- White-label reports and client dashboards wait for higher plans
Metricool
Best for: Data-driven marketers who want social, website and ad analytics in one dashboard
Metricool is the analyst's tool in this list. It began as an analytics platform, and the reporting still leads at this price: competitor tracking, automated reports and unlimited analytics history on Starter, plus website and ad data alongside social numbers. Around the reports sits a full planner with a drag-and-drop calendar, an AI assistant, a unified inbox and link-in-bio pages.
The pricing unit is the brand, not the seat: Starter costs $25 a month billed monthly for up to five brands, and a team shares one subscription. The gaps are X, which costs $10 a month extra per account on every plan, and team controls, which wait for Advanced at $53 a month billed annually. Buy Metricool when reporting drives decisions; buy Buffer when speed matters more than reports.
What we like
- The deepest analytics at this price: competitors, ads and website data together
- Pricing by brand, not by seat — a team shares one subscription
- Unlimited posting on Starter, with PDF and PowerPoint report exports
- Free plan never expires and covers one brand
Watch out for
- X/Twitter costs $10 a month extra per account on every plan
- Team access, approvals and the API wait for Advanced at $53/month
- The breadth of features takes longer to learn than Buffer or Later
Zoho Social
Best for: Small businesses already on Zoho that want a cheap scheduler tied to their CRM
Zoho Social is the cheapest scheduler in this list, and it is built for businesses already living in Zoho. Standard costs $15 a month billed monthly, or $10 a month billed annually, for one brand and one user, with scheduling, a publishing calendar, a monitoring dashboard and 40 AI credits a month. It covers 14 channel types and talks to Zoho CRM and Desk.
The free plan is the catch in reverse: it costs $0 for one brand and six channels, but it offers no scheduling, so the cheapest plan that actually schedules is Standard. One brand and one user per plan also means extra brands and teammates are paid add-ons. Buy Zoho Social when the business already runs on Zoho; buy Buffer when you want the simplest scheduler with no ecosystem strings.
What we like
- Cheapest paid scheduler here: Standard is $15/month, or $10 billed annually
- Free plan covers 1 brand and 6 channels at $0, with 5 AI credits a month
- Deep Zoho ecosystem: CRM and Desk connect without third-party tools
- 14 channel types on Standard, including TikTok, Pinterest and YouTube
Watch out for
- Free plan offers no scheduling at all — posting starts on Standard
- One brand and one user per plan; extra brands and teammates are paid add-ons
- Reports on Standard cover only the last 15 days, and there is no bulk scheduling
Planoly
Best for: Creators and small brands who plan Instagram and TikTok by how the feed looks
Planoly thinks in grids. Its signature view shows your Instagram feed exactly as followers will see it, and you can drag posts around until the grid looks right before anything goes live. Around that planner sit cross-platform scheduling, AI caption ideas, comment automation and link-in-bio pages that double as storefronts for digital products.
The entry price is low — Starter costs $16 a month billed monthly for one social set and one user — but the scope is narrow: advanced analytics trail the suites here, Starter cannot add sets or users, and the free plan is mobile-only with 10 uploads a month. Buy Planoly when the feed's look drives the strategy; buy Metricool when the numbers matter more than the grid.
What we like
- The best visual grid preview here: rearrange the feed before anything posts
- Link-in-bio pages double as storefronts for digital products
- AI caption writer included on the Starter plan
- Affordable entry: $16/month for one social set and one user
Watch out for
- Historically Instagram-centric; advanced analytics trail the suites here
- Starter cannot add social sets or users — a second brand means Growth
- The free plan is mobile-only with 10 uploads a month
The best social media saas tools review starts with a simple fact: these ten tools do not charge for the same thing. Some bill per seat, some per channel, some per brand, and the cheapest headline price in this list can become the most expensive bill once your team grows. We ranked the ten tools below by fit for the most common buyer — a small team managing a handful of social accounts — and every price was checked on November 6, 2026.
How to choose the best social media saas tools review
- Count the billing unit first. Sprout Social and Agorapulse charge $99 per seat a month, Buffer charges $6 per channel, and Metricool charges $25 per brand. The unit you pay for decides the bill more than the headline price does.
- Decide what the tool must actually do. Scheduling alone is Buffer or Planoly territory. A shared inbox points to Agorapulse, listening points to Hootsuite, and client-ready reporting points to Sprout Social or Metricool.
- Check the networks you use. Later dropped X support in August 2025, Metricool charges $10 a month extra per X account, and Planoly is still strongest on Instagram and TikTok.
- Test the free plan or trial with real posts. Every tool here offers a free plan or a 14-day trial, so connect your real accounts and run two weeks of genuine posting before you pay.
- Look for the feature held back a tier. SocialPilot keeps all analytics off Essentials, Sprout Social keeps the inbox off Essentials, and Metricool keeps team controls on Advanced — the plan you need may not be the cheapest one.
Social media is one system in your stack, not the whole stack. If the business also needs to be found in search, our guide to AI social media management tools covers the overlap between social and search. And before you publish new pages for the services you sell, run your titles through the free SERP snippet preview tool — it shows exactly how the title and description will look in Google.
Whatever you shortlist, trial it with real content before you pay. The free plans and trials in this list are long enough to run two genuine weeks — your accounts, your posts, your audience — and those two weeks tell you more than any review can. Check three things in the trial: that scheduling works on every network you use, that the mobile app is usable when you post on the go, and that the reports show the numbers your boss or client actually asks for.
Social media SaaS tools pricing: what you will actually pay
Take a three-person team managing five channels. On list prices billed monthly, the subscription costs $15 a month on Zoho Social, $16 on Planoly, $25 on Later or Metricool, $30 on Buffer (five channels at $6), $20 on SocialPilot, $35 on Sendible, and $297 on Sprout Social, Hootsuite or Agorapulse — three seats at $99 each. Two of those numbers need adjusting before they are real: SocialPilot Essentials covers one user, so a three-person team needs a higher plan, and Planoly Starter covers one user and one social set, so three people need Growth.
Over a year on annual billing, that is $120 on Zoho Social, $168 on Planoly, $225 on Later, $240 on Metricool, $300 on Buffer, $204 on SocialPilot, $357 on Sendible, and $2,844 on Sprout Social or Agorapulse — three seats at $79 a month each — against $3,564 on Hootsuite billed annually ($5,364 billed monthly). The same three people and the same five channels cost $120 a year at the cheap end and $3,564 at the dear end — a $3,444 gap that comes entirely from the billing unit, not from features.
Three costs sit outside every number above. First, the add-ons: X costs $10 a month extra per account on Metricool and Agorapulse, and extra brands and members on Zoho Social and extra profiles on Agorapulse cost around $10–$15 a month each. Second, the held-back features: analytics on SocialPilot, the inbox on Sprout Social and team controls on Metricool each mean buying a higher plan than the entry price suggests. Third, the trial clock: most trials run 14 days and convert to paid automatically, so set a reminder before the trial starts, not after it ends.
Know the difference: scheduling tools vs social media suites
The confusion in this category is between a scheduler and a suite. A scheduler publishes posts on a calendar — that is the whole job for Buffer, Planoly and Zoho Social at their entry level. A suite adds the work around publishing: a shared inbox for replies, social listening for what people say about your brand, approvals for teams, and reports a client will accept. Sprout Social, Hootsuite and Agorapulse are suites, and their $99 per-seat prices pay for that extra work, not for better scheduling.
There is a second, quieter confusion: the price on the plans page is not the price of the feature you want. SocialPilot's $20 Essentials plan includes analytics, Sprout Social's $99 Essentials plan has no inbox, and Metricool's $25 Starter plan has no team controls. In each case the feature that made you shortlist the tool sits one tier up. Before you compare headline prices, write down the three features you actually need and check which plan holds each one — that plan is your real starting price.
A third distinction worth knowing is the free plan versus the free trial. Buffer, Metricool, Planoly and Zoho Social offer free plans that never expire, with real limits you can plan around. Sprout Social, Hootsuite, SocialPilot and Sendible offer trials only — 14 or 30 days, then the meter starts. Later sits in between: its pricing page shows a 14-day trial only, while its help center documents a limited free plan. A trial is a deadline, not a plan, so do not build a workflow on one.
Quick comparison: tool type by need
| Buyer | Best pick | Why |
|---|---|---|
| Most mid-size teams | Sprout Social | Deepest analytics and client-ready reports, from $99/seat/month |
| Large organization needing listening | Hootsuite | Deepest listening and enterprise governance, from $99/user/month billed annually |
| Small team that wants it simple | Buffer | Clean scheduling from $6/channel/month, with a free plan |
| Best value for small teams | SocialPilot | 5 accounts and bulk scheduling for $20/month |
| Visual brands and creators | Later | Grid planning plus influencer tools, from $25/month |
| Team that lives in the inbox | Agorapulse | Best unified inbox and social ROI tracking, from $99/user/month |
| Agency managing many clients | Sendible | Unlimited users and client workspaces, from $35/month |
| Data-driven marketer | Metricool | Social, web and ad analytics in one place, from $25/month |
| Zoho business on a tight budget | Zoho Social | Cheapest scheduler with CRM ties, from $15/month |
| Creator planning by the grid | Planoly | Best visual grid preview, from $16/month |
Mistakes to avoid
- Comparing headline prices across different billing units. $99 per seat, $6 per channel and $25 per brand are not comparable numbers. Multiply each one by your team size, channel count or brand count before you compare anything.
- Buying on the entry plan, then finding the feature you wanted costs extra. SocialPilot's analytics, Sprout Social's inbox and Metricool's team controls all sit above the entry tier. Check which plan holds your must-have feature first.
- Ignoring the trial end date. Most trials here run 14 days and convert to paid automatically. Put the end date in your calendar the day the trial starts, or the first bill arrives as a surprise.
- Forgetting the X add-on. Later dropped X entirely in August 2025, and Metricool and Agorapulse charge $10 a month extra per X account. If X is a core channel for you, price it in from day one.
- Paying per seat before you count the seats. A tool can be cheap for one person and the most expensive here for three. Sprout Social, Hootsuite and Agorapulse all charge the full $99 for every additional teammate.
How we chose
We checked each vendor's own pricing page on November 6, 2026 and recorded the starting price exactly as shown, including the annual-billing figure where the page lists one. Two prices needed a note rather than a number: Hootsuite's $99 figure is the annual-billed rate; the monthly-billed rate is $149 a user, and Later's limited free plan is documented in its help center but does not appear on its pricing page. Agorapulse's classic free plan ended on July 6, 2026, so only its AI-only Archie plan is listed as free. G2 ratings come from fresh search-index copies of the exact G2 review pages, crawled November 1–5, 2026, showing score and review count. We ranked the tools by fit for the most common buyer — a small team managing a handful of social accounts — not by brand size. No vendor paid for a place in this list, and none of the links here are affiliate links.
What to do next
Start with the free plan or trial of your top pick and run two real weeks of posting through it. Check that scheduling works on every network you use, that the mobile app is usable on the go, and that the reports show the numbers your boss or client asks for before you commit to a year. If social is sorted but new customers are not finding you in search, our monthly SEO service handles the visibility side — or compare providers in our guide to social media advertising software. Once your tools are in place, find out what's holding your rankings back.
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Get a free audit→Sources we checked (20)
- Sprout Social pricing — sproutsocial.com/pricing (checked November 6, 2026)
- Hootsuite plans — hootsuite.com/plans (checked November 6, 2026)
- Buffer pricing — buffer.com/pricing (checked November 6, 2026)
- SocialPilot pricing — socialpilot.co/pricing (checked November 6, 2026)
- Later pricing — later.com/pricing (checked November 6, 2026)
- Agorapulse pricing — agorapulse.com/pricing (checked November 6, 2026)
- Sendible pricing — sendible.com/pricing (checked November 6, 2026)
- Metricool pricing — metricool.com/pricing (checked November 6, 2026)
- Zoho Social pricing — zoho.com/social/pricing.html (checked November 6, 2026)
- Planoly plans — planoly.com/start/plans (checked November 6, 2026)
- Sprout Social reviews — g2.com/products/sprout-social/reviews (checked November 6, 2026)
- Hootsuite reviews — g2.com/products/hootsuite/reviews (checked November 6, 2026)
- Buffer reviews — g2.com/products/buffer/reviews (checked November 6, 2026)
- SocialPilot reviews — g2.com/products/socialpilot/reviews (checked November 6, 2026)
- Later reviews — g2.com/products/later-social/reviews (checked November 6, 2026)
- Agorapulse reviews — g2.com/products/agorapulse/reviews (checked November 6, 2026)
- Sendible reviews — g2.com/products/sendible/reviews (checked November 6, 2026)
- Metricool reviews — g2.com/products/metricool/reviews (checked November 6, 2026)
- Zoho Social reviews — g2.com/products/zoho-social/reviews (checked November 6, 2026)
- Planoly reviews — g2.com/products/planoly/reviews (checked November 6, 2026)
Frequently asked questions
What is the best social media SaaS tool?
Sprout Social is the best fit for most mid-size teams: the deepest analytics, clean client-ready reports and Trellis AI from $99/seat/month. Hootsuite is the better pick for large organizations that need listening and governance. Buffer wins for small teams that want simple scheduling from $6/channel/month.
How much do social media SaaS tools cost?
Entry prices run from $0 to $99 a month. Buffer, Metricool and Planoly have free plans, and the first paid plans cost $6–$35 a month. A three-person team typically pays $300–$3,564 a year for the subscription alone, because per-seat tools multiply with every teammate while flat-priced tools do not.
Is there a free social media management tool?
Yes, with limits. Buffer's free plan covers 3 channels, Metricool's covers 1 brand with 20 posts a month, and Zoho Social's covers 1 brand and 6 channels — but with no scheduling. Planoly's free plan is mobile-only with 10 uploads a month, and Agorapulse offers a free Archie plan for AI-created posts only.
What is the difference between Sprout Social and Hootsuite?
Both are premium per-seat suites at $99 a seat or user a month, but they lead with different strengths. Sprout Social leads on reporting depth and client-ready analytics, while Hootsuite leads on social listening, governance and enterprise security. Sprout Social's entry plan includes AI; Hootsuite's includes listening basics.
Do I need social listening or just scheduling?
Scheduling is enough if you only publish your own content. Listening matters when you need to track what people say about your brand, follow competitors or spot trends early. Only Hootsuite and Sprout Social do listening properly here, and both charge for it — Hootsuite on every plan, Sprout Social as a paid add-on.
Can I switch social media tools later?
Yes, and switching is easier than with most software because your content lives on the networks, not in the tool. Export your scheduled queue and saved captions where the tool allows it, reconnect your accounts in the new tool, and rebuild your posting calendar. Run both tools for two weeks so no scheduled post is lost in the move.
Which social media tool is best for agencies?
Sendible is the best pick for agencies: unlimited users on every plan, client workspaces and approval queues from $35/month. SocialPilot is the value alternative at $20/month for 5 accounts. Sprout Social and Hootsuite suit agencies that bill for reporting depth or listening, but their per-seat pricing grows with every teammate.
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