8 Best Software for Newsletter Design in 2026, Compared
Compare the 8 best software for newsletter design on price, free plans, templates, automation and sending, with every price checked November 6, 2026.
Shamim Mia, Founder, SerpAstraLast verified November 6, 202614 min readWe compare pricing pages, documentation and public reviews. We never accept payment for rankings.
Key takeaways
- Stripo is the design specialist at $20/month; beehiiv is the newsletter business at $59/month, and Brevo is the cheapest paid plan at $9/month.
- Free plans are real but capped: Mailchimp covers 250 contacts, beehiiv 2,500 subscribers, Brevo 300 emails a day — and Flodesk's free plan cannot send at all.
- The single most important buying factor is how the price scales: contact-based billing doubles your bill as the list grows, while Brevo bills by sends and Stripo by exports.
- Flodesk's famous flat $38/month plan ended December 2, 2025 — new sign-ups pay Lite $25/month at 1,000 subscribers and more as the list grows.
On this page
Quick comparison
| Tool | Best for | Starting price | Free plan |
|---|---|---|---|
| Stripo | Teams that design email templates centrally and send them from another platform | $20/mo | Yes (free plan) |
| beehiiv | Creators building a newsletter business with growth tools, ads and paid subscriptions in one place | $59/mo | Yes (free plan) |
| Mailchimp | Small businesses that want the biggest template library and the most integrations in one newsletter tool | $13/mo | Yes (free plan) |
| Flodesk | Creators and small brands that want the prettiest templates and a simple, visual editor | $25/mo | Yes (free tools only) |
| Constant Contact | Event-led small businesses and nonprofits that want phone support and simple list tools | $12/mo | No (30-day trial) |
| Brevo | Small businesses and solopreneurs who send often and want the cheapest paid plan in this list | $9/mo | Yes (free plan) |
| GetResponse | Marketers who want newsletter design plus webinars, landing pages and automation in one account | $19/mo | Yes (free plan) |
| Campaign Monitor | Design-conscious teams and agencies that want a polished template builder and client management | $13/mo | No (30-day trial) |
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Request a listingThe best newsletter design software
Stripo
Best for: Teams that design email templates centrally and send them from another platform
Stripo is the only tool here that does design and nothing else, and that focus shows. The editor combines drag-and-drop blocks, AMP and interactive modules, and HTML editing for the parts you want to hand-code, and the template library covers the layouts most newsletters actually use. Basic costs $20 a month and includes 50 exports, 50 stored emails and premium templates.
The catch is the second bill. Stripo sends nothing, so you still need a sending platform, and the $20 price covers design only. Export limits also matter: 50 exports a month suits one newsletter, but a team shipping several campaigns a week will hit Medium at $45. Buy Stripo when design quality and portability matter most; buy an all-in-one when you want one bill.
What we like
- Purpose-built email editor with drag-and-drop, AMP and interactive modules, plus HTML editing when you need it
- Exports templates to Mailchimp, HubSpot, Brevo and 90-plus other platforms, so one design works everywhere
- Free plan covers 4 exports a month, enough to test the editor on a real template before paying
- Basic at $20/month is the cheapest design-led entry here, with premium templates included
Watch out for
- Design only — Stripo sends nothing, so you still pay for a separate sending platform
- Basic caps at 50 exports a month and 3 projects; busy teams need Medium at $45/month
- Advanced features such as interactive modules take time to learn
beehiiv
Best for: Creators building a newsletter business with growth tools, ads and paid subscriptions in one place
beehiiv is built for creators whose newsletter is the business, not a side channel. Writing, a website, growth tools, an ad network and paid subscriptions sit in one account, so there is nothing to bolt on later. The free plan covers 2,500 subscribers with unlimited sends; Lite costs $59 a month, or $49 billed annually, and adds monetization, automations and A/B testing.
The price is the honest trade-off. Lite is the most expensive entry here, and the October 2026 reprice pushed it from $43 to $49 a month on annual billing, with existing customers moving over at renewal. Design flexibility also trails Stripo and Mailchimp. Pick beehiiv when growth and paid subscriptions are the goal; pick a cheaper all-in-one when the newsletter is a side channel.
What we like
- Free plan covers 2,500 subscribers with unlimited sends, a website and a custom domain
- Lite takes 0% of paid subscription revenue — only Stripe's processing fee applies
- Built-in growth tools: recommendations, Boosts, a referral program and an ad network
- Clean writing editor with a website attached, so the newsletter and the archive live together
Watch out for
- Plan names and prices changed October 1, 2026 — Scale is now Lite and the entry price rose to $59/month
- Monetization, automations and A/B testing all need the paid Lite plan; the free plan cannot earn
- Design flexibility trails a dedicated builder such as Stripo or the big template libraries
Mailchimp
Best for: Small businesses that want the biggest template library and the most integrations in one newsletter tool
Mailchimp is the default recommendation because everything connects to it. The drag-and-drop designer sits inside the most recognized email platform, with hundreds of templates, landing pages and more than 300 integrations. Essentials costs $13 a month for 500 contacts, and the free plan covers 250 contacts with 500 sends a month.
The billing is the trap to watch. Contact-based pricing climbs fast: Essentials is $26.50 a month at 1,500 contacts, $45 at 2,500 and $75 at 5,000, and unsubscribed contacts count until you archive them. The free plan also excludes automations and A/B testing. Choose Mailchimp for the ecosystem and the template depth; choose Brevo when the bill must stay flat as the list grows.
What we like
- Essentials starts at $13/month for 500 contacts, and the free plan covers 250 contacts with 500 sends a month
- More than 300 integrations, including Shopify, WordPress and HubSpot, plus a large template library
- Standard ($20/month) adds multi-step automations, predictive segmentation and dynamic content
Watch out for
- Price rises steeply with list size — Essentials is $45/month at 2,500 contacts and $110 at 10,000
- Billing counts unsubscribed and non-subscribed contacts, not just active subscribers
- No annual-billing discount on the small-list plans, and the free plan excludes automations and A/B testing
Flodesk
Best for: Creators and small brands that want the prettiest templates and a simple, visual editor
Flodesk's templates are the prettiest in email marketing, and the editor is the simplest here to make a beautiful newsletter. Lite costs $25 a month for 1,000 subscribers with unlimited sends, and forms, landing pages and checkout tools sit in the same account. The free plan covers forms and landing pages, but it cannot send a newsletter.
The pricing changed underneath the reputation. The flat $38 a month plan that Flodesk was famous for ended for new sign-ups on December 2, 2025, so today you pay by subscriber count: Lite is $25 a month at 1,000 subscribers and $52 at 5,000, and Lite keeps Flodesk branding on your emails. Buy Flodesk for the design; buy Brevo or Mailchimp when automation and segmentation matter more.
What we like
- Templates are the prettiest in this list, with a visual editor that stays simple
- Lite starts at $25/month for 1,000 subscribers with unlimited email sends
- Forms, landing pages and checkout tools sit in the same account, so selling and sending stay together
Watch out for
- The old flat $38/month plan was retired December 2, 2025 — new sign-ups pay by subscriber count, so the bill rises with the list
- Lite keeps Flodesk branding on emails and allows only 1 workflow; branding removal needs Pro at $28/month
- Automation, segmentation and reporting are lighter than Mailchimp, Brevo or GetResponse
Constant Contact
Best for: Event-led small businesses and nonprofits that want phone support and simple list tools
Constant Contact keeps small business email simple: drag-and-drop newsletters, event marketing and social posting with phone support on every plan. Lite costs $12 a month for up to 500 contacts and includes 5,000 sends a month, one user and one automation template. Non-technical users get going fast, and the support team answers the phone.
The limits are the price of the simplicity. There is no free plan, only a 30-day trial capped at 100 sends, and Lite jumps to $30 a month the moment you add contact 501. Segmentation and A/B testing need Standard at $35 a month. Pick Constant Contact when events and hand-holding matter; pick Mailchimp or Brevo when the list will grow past 500 contacts soon.
What we like
- Lite starts at $12/month for 500 contacts, and every plan includes phone, chat and email support
- Built-in event marketing and social posting alongside email, which the other tools here do not bundle
- 30-day free trial with a 100-send cap lets you run a real campaign before paying
Watch out for
- No free plan — Constant Contact removed its permanent free tier in June 2025
- Lite jumps to $30/month at 501 contacts, the steepest first step in this list
- Lite allows only one user and one automation template; segmentation and A/B testing need Standard ($35/month)
Brevo
Best for: Small businesses and solopreneurs who send often and want the cheapest paid plan in this list
Brevo is the cheapest way to send a real newsletter, because it bills by emails sent rather than contacts stored. Starter costs $9 a month for 5,000 emails, and the free plan sends 300 emails a day to up to 100,000 contacts. The drag-and-drop editor covers newsletter design solidly, and paid plans add SMS, WhatsApp and push messaging.
The $9 price has fine print. Starter stores only 500 contacts at the 5,000-email tier, so a 1,200-contact list costs $17 a month, and automation, A/B testing and landing pages wait for Standard at $18. Removing the Brevo logo costs $12 a month extra. Pick Brevo when the budget is tight and the list sends rarely; pick GetResponse when automation is the priority.
What we like
- Cheapest paid entry here — Starter is $9/month for 5,000 emails, or $97 a year
- Pricing follows email volume, not list size, so a large list that sends rarely stays cheap
- Free plan sends 300 emails a day, and paid plans add SMS, WhatsApp and push messaging
Watch out for
- Starter caps stored contacts at 500 on the 5,000-email tier — a 1,200-contact list costs $17/month
- Automation, A/B testing and landing pages start on Standard ($18/month), not Starter
- Removing the Brevo logo from emails costs $12/month extra on Starter
GetResponse
Best for: Marketers who want newsletter design plus webinars, landing pages and automation in one account
GetResponse combines newsletter design with marketing automation, landing pages and webinars in one account. Starter costs $19 a month for 1,000 contacts, or $15.58 billed annually, with unlimited monthly sends, a landing page builder and one custom automation workflow. The free plan covers 500 contacts and 2,500 newsletters a month.
The automation gate is the thing to check. Starter allows exactly one workflow, so a welcome series plus an abandoned-cart flow needs Marketer at $59 a month, and the price climbs with the list: $29 at 2,500 contacts and $54 at 5,000. Some templates also feel dated next to Flodesk. Choose GetResponse when webinars and automation share one bill; choose Mailchimp for the bigger template library.
What we like
- Starter is $19/month for 1,000 contacts with unlimited monthly sends and a landing page builder
- Webinars are built in, which no other tool in this list offers on its entry plan
- Annual billing cuts Starter to $15.58/month, an 18% saving, and the free plan covers 500 contacts
Watch out for
- Starter allows only one custom automation workflow — unlimited workflows need Marketer at $59/month
- Price climbs with list size: Starter is $29/month at 2,500 contacts and $54 at 5,000
- Some templates feel dated next to Flodesk or Mailchimp, and the interface is busy
Campaign Monitor
Best for: Design-conscious teams and agencies that want a polished template builder and client management
Campaign Monitor's template builder produces genuinely polished emails, and agencies like the client management tools that keep brands separate. Lite costs $13 a month for up to 500 contacts, with 2,500 sends a month, signup forms and basic automation. Deliverability is reliably strong, and the link checker and inbox previews catch broken emails before they go out.
The price rises faster than it looks. Lite is $47 a month at 501 to 2,500 contacts and $117 at 10,000, and there is no free plan, only a 30-day trial. Deeper automation and dynamic content wait for Essentials at $31 a month. Pick Campaign Monitor for polished design and agency workflows; pick Constant Contact or Mailchimp when the budget is tighter.
What we like
- Template builder produces genuinely polished emails, with link checking and inbox previews
- Lite starts at $13/month for 500 contacts, the joint-cheapest design-led entry here
- Client management tools suit agencies running newsletters for several brands
Watch out for
- No free plan — only a 30-day trial, and Lite caps sends at 5 times your contact count
- Price rises fast with the list: Lite is $47/month at 501–2,500 contacts and $117 at 10,000
- Deeper automation, segmentation and dynamic content wait for Essentials ($31/month) or Premier
The best software for newsletter design covers two jobs at once: making a beautiful email, and getting it sent to the right people. Dedicated builders like Stripo focus on design alone, while platforms like beehiiv, Mailchimp and Brevo do design plus sending, growth and reporting in one account. We ranked the eight tools below by fit for the most common buyer — a small business or creator sending a regular newsletter — and every price was checked on the vendor's own pricing page on November 6, 2026.
How to choose the best software for newsletter design
- Decide whether you need sending too. Stripo designs templates and exports them; it sends nothing. If you already have a sending platform you like, Stripo plus that platform beats compromising on either side. If you have no sender yet, pick an all-in-one.
- Price the list you will have in a year, not today. Mailchimp, Constant Contact, Campaign Monitor, GetResponse, Flodesk and beehiiv all charge by list size, so a 500-contact bill can triple by 5,000 contacts. Brevo bills by emails sent instead, and Stripo bills by exports.
- Read the free plan like a contract. Mailchimp's free plan covers 250 contacts, beehiiv's covers 2,500 subscribers, and Brevo's sends 300 emails a day — but Flodesk's free plan cannot send at all, and Constant Contact and Campaign Monitor have no free plan, only a 30-day trial.
- Check the automation gate. Starter plans often include one workflow or none: Brevo Starter has no automation at all, GetResponse Starter allows one workflow, and Flodesk Lite allows one. If you need a welcome series and a nurture sequence, that gate decides the tier.
- Preview on a phone before you commit. Most newsletter opens happen on phones, and a template that looks polished on a desktop can break in a mobile inbox. Every tool here offers a mobile preview — use it on your real template, not the demo.
A newsletter is one system in your marketing stack, not the whole stack. If the business also needs to be found online, our guide to marketing platforms for small business SEO covers the visibility side. And before you publish the landing page your newsletter links to, run your titles through the free SERP snippet preview tool — it shows exactly how the title and description will look in Google.
Whatever you shortlist, try it with a real send before you pay. The free plans and trials in this list are long enough to send one genuine newsletter — your template, your list, your subject line — and that send tells you more than any review can. Check two things in the trial: that the template renders cleanly on a phone and in Gmail, and that the price at your list size in twelve months still fits the budget. Every tool here lets you export your list, so there is no reason to buy before you have tested it.
Newsletter design software pricing: what you will actually pay
Take a small business with 500 contacts sending one newsletter a week. On list prices, the subscription costs $9 a month on Brevo Starter, $12 on Constant Contact Lite, $13 on Mailchimp Essentials or Campaign Monitor Lite, $19 on GetResponse Starter, $20 on Stripo Basic, $25 on Flodesk Lite and $59 on beehiiv Lite. Two of those numbers need adjusting before they are real: Stripo designs but does not send, so you still pay for a sending platform on top, and Flodesk's free plan cannot send at all, so Lite is the real starting price.
Over a year, that is $97 on Brevo Starter billed annually, about $122 on Constant Contact Lite with a 12-month prepay, $140 on Campaign Monitor Lite billed annually, $156 on Mailchimp Essentials, $187 on GetResponse Starter billed annually, $200 on Stripo Basic billed annually, $228 on Flodesk Lite billed annually and $588 on beehiiv Lite billed annually. The same 500 contacts and the same weekly newsletter cost $97 a year at the cheap end and $588 at the dear end — a $491 gap that comes entirely from what each plan includes, not from the design quality.
Now grow the list to 5,000 contacts and the ranking flips. Stripo stays at $20 a month, because exports do not depend on list size. Brevo Starter reaches about $29 a month at 20,000 emails, Flodesk Lite is $52, GetResponse Starter is $54, Mailchimp Essentials is $75, Campaign Monitor Lite is $75, Constant Contact Lite is $80, and beehiiv Lite is $95 a month on annual billing. The cheapest tools at 500 contacts are no longer the cheapest at 5,000 — only Stripo and Brevo stay close to their starting price, because neither bills by contacts stored.
Three costs sit outside every number above. First, the sending platform if you pick Stripo: a design-only tool needs a sender, so add that platform's price to Stripo's $20. Second, branding removal: Brevo charges $12 a month extra to remove its logo on Starter, and Flodesk Lite keeps Flodesk branding on your emails. Third, the automation step-up: one workflow is not enough once you run a welcome series and a nurture sequence, so budget for Standard or Marketer tiers if automation is the plan. If you run a newsletter for a local business rather than a general audience, the visibility tools differ too — see our guide to the best email marketing software for small business.
Annual billing cuts the bill on most tools here: Brevo Starter drops from $108 to $97 a year, Campaign Monitor Lite from $156 to $140, GetResponse Starter from $228 to $187, Stripo Basic from $240 to $200, Flodesk Lite from $300 to $228 and beehiiv Lite from $708 to $588. Mailchimp publishes no annual discount on the small-list plans, so the monthly figure is the whole story. One more cost to check before you commit: a second publication is a second subscription on most tools here, so price the second newsletter before you commit to a tool for the first.
Know the difference: newsletter design vs newsletter sending
The confusion in this category is between a design tool and a sending platform. Newsletter design software makes the email look good: templates, layouts, images and buttons. A sending platform delivers it: list management, deliverability, opens and clicks, unsubscribes and bounces. Stripo is a design tool only — it builds the template and exports it, and it never sends a single email. Every other tool in this list does both jobs in one account.
That split decides the buying logic. If you love one editor but send from another platform, a builder like Stripo plus your existing sender beats compromising on either side: you keep the editor you like and the deliverability you trust. If you have no sender yet, an all-in-one is simpler — one login, one bill, one place where the template, the list and the report live together. The mistake is paying for a design tool and expecting it to send, or paying for a sending platform and expecting its templates to match a dedicated builder.
There is a second, quieter confusion: a template library is not a design tool. A library gives you finished layouts to fill in; a builder lets you change the layout itself — the columns, the spacing, the interactive blocks. Mailchimp, Flodesk and Campaign Monitor sit in the middle: strong libraries with a real editor behind them. Stripo sits at the builder end, and beehiiv sits at the publishing end, where the writing and the website matter more than the template.
A third distinction worth knowing is the free plan versus the free trial. A free plan never expires but caps what you can do — Mailchimp at 250 contacts, beehiiv at 2,500 subscribers, Brevo at 300 emails a day. A trial gives you the full product for 30 days and then stops — that is what Constant Contact and Campaign Monitor offer. Flodesk's free plan is the odd one: it never expires, but it cannot send, so it is a trial of the design tools rather than a working newsletter plan.
Quick comparison: tool type by need
| Buyer | Best pick | Why |
|---|---|---|
| Team designing for several platforms | Stripo | One template exports to 90-plus platforms, Basic is $20/month |
| Creator monetizing a newsletter | beehiiv | Growth, ads and paid subscriptions built in, Lite is $59/month |
| Small business wanting everything in one place | Mailchimp | Biggest template library, Essentials is $13/month |
| Brand where looks matter most | Flodesk | Prettiest templates, Lite is $25/month |
| Tightest budget that still sends | Brevo | Starter is $9/month, free plan sends 300 emails a day |
| Automation plus webinars | GetResponse | Starter is $19/month with landing pages and webinars |
| Event-led business | Constant Contact | Email plus events, Lite is $12/month |
| Agency or polished design | Campaign Monitor | Template designer and client tools, Lite is $13/month |
Mistakes to avoid
- Budgeting on the free plan, then finding sending costs extra. Flodesk's free plan cannot send a newsletter at all, and Brevo Starter caps stored contacts at 500. If you need to send this month, count the first paid plan in the price from day one.
- Buying on the entry price without checking the list-size math. A tool can be cheap at 500 contacts and expensive at 5,000: Mailchimp Essentials goes from $13 to $75, and Constant Contact Lite from $12 to $80. Price the list you will have in a year.
- Confusing design with sending. Stripo builds templates and exports them; it sends nothing. If you buy it expecting a sending platform, you will pay for a second tool the same week.
- Trusting old Flodesk pricing in older roundups. The flat $38 a month plan ended for new sign-ups on December 2, 2025. New customers pay Lite $25 a month at 1,000 subscribers, rising with the list.
- Skipping the mobile preview. Most newsletter opens happen on phones, and a template that looks polished on a desktop can break in a mobile inbox. Preview your real template on a phone before you commit to a year.
How we chose
We checked each vendor's own pricing page on November 6, 2026 through fresh crawls of the vendor pages and independent October–November 2026 reads, and recorded the starting price exactly as shown, including the annual-billing figure where the page lists one. Ratings come from fresh copies of the G2 review pages, crawled within the last few days. Two facts need a note: GetResponse's free plan is not listed prominently on its pricing page, so the 500-contact free tier is confirmed by its help center and independent October 2026 reads rather than the pricing page itself; and Stripo's Pro tier is listed at $125 a month on its own pricing page in October 2026 reads, while some directories still show $95 — the Basic price we rank on is undisputed. We ranked the tools by fit for the most common buyer — a small business or creator sending a regular newsletter — not by brand size. No vendor paid for a place in this list, and none of the links here are affiliate links.
What to do next
Start with the free plan or trial of your top pick and send one real newsletter through it. Check that the template renders cleanly on a phone and in Gmail, and that the price at your list size in twelve months still fits the budget, before you commit to a year. If the newsletter is sorted but new readers are not finding you, our monthly SEO service handles the visibility side — or compare providers in our guide to email marketing platforms for newsletters. Once your tools are in place, find out what's holding your rankings back.
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Get a free audit→Sources we checked (16)
- Stripo pricing — stripo.email/pricing (checked November 6, 2026)
- beehiiv pricing — beehiiv.com/pricing (checked November 6, 2026)
- Mailchimp pricing — mailchimp.com/pricing/marketing (checked November 6, 2026)
- Flodesk pricing — flodesk.com/pricing (checked November 6, 2026)
- Constant Contact pricing — constantcontact.com/pricing (checked November 6, 2026)
- Brevo pricing — brevo.com/pricing (checked November 6, 2026)
- GetResponse pricing — getresponse.com/pricing (checked November 6, 2026)
- Campaign Monitor pricing — campaignmonitor.com/pricing (checked November 6, 2026)
- Stripo G2 reviews — g2.com/products/stripo-email/reviews (checked November 6, 2026)
- beehiiv G2 reviews — g2.com/products/beehiiv/reviews (checked November 6, 2026)
- Mailchimp G2 reviews — g2.com/products/mailchimp/reviews (checked November 6, 2026)
- Flodesk G2 reviews — g2.com/products/flodesk/reviews (checked November 6, 2026)
- Constant Contact G2 reviews — g2.com/products/constant-contact/reviews (checked November 6, 2026)
- Brevo G2 reviews — g2.com/products/brevo-brevo/reviews (checked November 6, 2026)
- GetResponse G2 reviews — g2.com/products/getresponse/reviews (checked November 6, 2026)
- Campaign Monitor G2 reviews — g2.com/products/campaign-monitor/reviews (checked November 6, 2026)
Shamim
Founder of SerpAstra
A full-stack SEO and digital marketer who spends most days on Local SEO for dental practices, AI search visibility and lead generation.
Frequently asked questions
What is the best software for newsletter design?
Stripo is the best pure design tool: a purpose-built template builder that exports to 90-plus platforms from $20/month. beehiiv is the best newsletter-first platform for creators, from $59/month. Mailchimp is the best all-rounder, with the biggest template library from $13/month.
Is there a free newsletter design tool?
Yes, with limits. Stripo's free plan covers 4 exports a month, Mailchimp's covers 250 contacts, beehiiv's covers 2,500 subscribers, and Brevo's sends 300 emails a day. Flodesk's free plan is the exception: it covers forms and landing pages only, so sending needs a paid plan.
Should I use a dedicated email builder or an all-in-one platform?
Use a dedicated builder like Stripo if you design for several sending platforms, since one template exports everywhere. Use an all-in-one like Mailchimp, beehiiv or Brevo if one platform should handle design, sending, growth and reporting, so nothing has to be connected.
How much does newsletter design software cost?
Entry prices run from $0 to $59 a month. Brevo starts at $9, Constant Contact at $12, Mailchimp and Campaign Monitor at $13, GetResponse at $19, Stripo at $20, Flodesk at $25 and beehiiv at $59. Most prices rise with list size, so price the list you will have in a year.
Why did Flodesk's price change?
Flodesk retired its flat $38/month plan for new sign-ups on December 2, 2025 and moved to subscriber-based pricing. Lite now costs $25 a month, or $19 billed annually, at 1,000 subscribers, and rises to $52 a month at 5,000 subscribers. Older roundups still quoting $38 are out of date.
Do I need coding skills to design a newsletter?
No. Every tool here offers a drag-and-drop editor, and none of them needs HTML for a normal newsletter. Coding helps only for custom templates in a dedicated builder like Stripo, which also lets you edit the HTML directly when a design needs something the visual editor cannot do.
What should I check before I buy newsletter software?
Check three things in the trial: how the template renders on a phone, since most readers open newsletters on mobile; what the price becomes at your list size in twelve months; and whether the free plan or trial actually lets you send. Export a test template to your sending platform before you commit.
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