Best Telemarketing Software for 2026: 7 Options Compared by Use Case

Quick comparison

The best telemarketing software

#1

CloudTalk

Best for: Small and mid-size sales teams that want a full phone system with preview, power and parallel dialers and a one-seat minimum

★★★★★★★★★★4.4/5 on G2 (1,960 reviews, checked Nov 2026)

Visit cloudtalk.io

Starting price$25/user/month (Starter, billed annually; $34 billed monthly)

Free planNo — 14-day free trial

CloudTalk is the best all-round pick because it covers the whole outbound job in one plan: a phone system, call queues, routing and three dialer modes — preview, power and 10-line parallel — with numbers in 160 countries. Starter is $25 a user a month billed annually, or $34 month to month, and the one-seat minimum means a solo rep pays $25, not three seats.

The catches are the add-ons. AI Conversation Intelligence costs $9 a user a month, the Power Dialer is a $15 add-on on Starter, and the Parallel Dialer is $39 — so the dialer that makes calling fast is not in the headline price. Starter also includes only 500 outbound minutes a user a month in one region. Buy CloudTalk for one system for calling and dialing; buy JustCall when SMS matters as much as calls.

What we like

• One-seat minimum, so a solo rep or a two-person team pays for exactly the seats it uses
• Preview, power and 10-line parallel dialers on one platform, with local numbers in 160+ countries
• 100+ native CRM integrations, with HubSpot and Pipedrive from Essential at $29/user/month
• 14-day free trial and 24/7 live support from the entry plan

Watch out for

• AI Conversation Intelligence is a $9/user/month add-on, not included on Starter
• Starter includes only 500 outbound minutes a user a month in one region; heavy dialers need a bigger bundle
• The desktop app's call log sometimes fails to load, per G2 reviewers

#2

JustCall

Best for: Outbound sales teams that want calling, SMS and WhatsApp in one app with a real power dialer

★★★★★★★★★★4.3/5 on G2 (2,396 reviews, checked Nov 2026)

Visit justcall.io

Starting price$29/user/month (Team, billed annually; $39 billed monthly; 2-license minimum)

Free planNo — 14-day free trial

JustCall is built for outbound velocity: calls, SMS, MMS and WhatsApp live in one workspace, and every call and text logs to the CRM automatically. Team costs $29 a user a month billed annually, or $39 month to month, and includes unlimited calling minutes and unlimited AI transcription — the only tool here that puts transcription on the entry plan at this price.

The limits are the seat floor and the dialer. Every plan needs at least two licences, so the smallest real bill is $58 a month, and the Power Dialer waits for Pro at $49 a user a month. G2 reviewers also flag call drops more often than for Aircall or CloudTalk. Buy JustCall when the campaign mixes calls and texts; buy CloudTalk when you need a one-seat plan or stronger call reliability.

What we like

• Unlimited AI transcription on every plan, including Team at $29/user/month
• Calling, SMS, MMS and WhatsApp in one workspace, with automatic CRM logging
• Local numbers in 70+ countries, so reps can dial with a local presence
• 14-day free trial and a 10-line parallel dialer on the SalesPro tier

Watch out for

• Every plan needs at least 2 licences, so the real entry bill is $58 a month, not $29
• Power Dialer waits for Pro at $49/user/month — Team is single-line calling only
• G2 reviewers flag call drops and reliability more often than for Aircall or CloudTalk

#3

Dialpad

Best for: Small teams that want AI transcription and call summaries on every plan without paying for an add-on

★★★★★★★★★★4.4/5 on G2 (4,259 reviews, checked Nov 2026)

Visit dialpad.com

Starting price$15/user/month (Standard, billed annually; $27 billed monthly)

Free planNo — 14-day free trial

Dialpad is the AI pick: real-time transcription, call summaries and voice intelligence ship on the $15 Standard plan, not as an upsell. Standard costs $15 a user a month billed annually, or $27 month to month, and covers unlimited calls and SMS in the US and Canada, plus team messaging and video meetings in the same app.

The trade-off is the billing gap and the tiering. The $15 figure needs a 12-month commitment — month to month costs $27 — and CRM integrations, phone menus and automatic call recording all wait for Pro at $25 a user a month. G2 reviewers also rate Dialpad's support the weakest of the phone systems here. Buy Dialpad when AI transcripts matter from day one; buy Aircall when CRM integrations matter more.

What we like

• AI transcription and call summaries included on Standard, the cheapest AI-included plan here
• Unlimited calls and SMS/MMS in the US and Canada from the entry plan
• Setup takes minutes and the interface needs almost no training, per G2 reviewers
• 14-day free trial and integrations with Google Workspace, Microsoft 365, Salesforce and HubSpot

Watch out for

• Monthly billing jumps to $27 a user — the $15 figure needs a 12-month commitment
• CRM integrations, phone menus and automatic call recording wait for Pro at $25 a user a month
• G2 reviewers rate support the weakest of the phone systems here

#4

Aircall

Best for: Small teams that need business phones running today, with deep CRM and helpdesk integrations

★★★★★★★★★★4.4/5 on G2 (1,686 reviews, checked Nov 2026)

Visit aircall.io

Starting price$30/user/month (Essentials, billed annually; $40 billed monthly; 3-license minimum)

Free planNo — 7-day free trial

Aircall is the tool you buy when the team needs business phones this week. Signup to working numbers, call queues and CRM logging can genuinely happen in a day, with local numbers in more than a hundred countries and integrations covering the CRMs and helpdesks small teams actually use. Essentials costs $30 a user a month billed annually, or $40 month to month.

The limits are the seat floor and the add-ons. Three licences are the minimum, so the smallest real bill is $90 a month, and AI transcription costs about $9 a user a month extra. G2 reviewers also flag connection issues on international routes. Buy Aircall when setup speed and CRM depth matter most; buy CloudTalk when you want a one-seat plan with dialers included.

What we like

• Fastest setup here: most teams are dialing the same day, with local numbers in 100+ countries
• Deepest CRM integrations in this list, with native Salesforce and HubSpot logging
• Unlimited US and Canada calling and call recording included on Essentials
• Highest ease-of-use score here at 9.2/10 on G2

Watch out for

• Three-licence minimum means the smallest real bill is $90 a month, not $30
• AI transcription and call summaries cost about $9/user/month extra, and Analytics+ is another add-on
• G2 reviewers flag connection issues and call quality problems on international routes

#5

PhoneBurner

Best for: US outbound teams that will pay more per seat for delay-free dialing and carrier-level spam remediation

★★★★★★★★★★4.7/5 on G2 (295 reviews, checked Nov 2026)

Visit phoneburner.com

Starting price$140/user/month (Standard, billed annually; $165 billed monthly)

Free planNo — free trial, no credit card required

PhoneBurner is a purpose-built outbound dialer, not a phone system with a dialer attached. It dials one number at a time with no delay between connecting and talking, and its ARMOR service monitors your numbers and remediates spam flags with carriers. Standard costs $140 a user a month billed annually, or $165 month to month, with unlimited US and Canada calling and a built-in CRM.

The price is the story: $140 a seat is three to five times the phone systems here, and SMS, inbound routing and AI notes all wait for Premium at $183. There is also no multi-line or predictive dialing — one line at a time, by design. Buy PhoneBurner when answer rates and number reputation are the bottleneck; buy CloudTalk or JustCall when the budget caps at $40 a seat.

What we like

• Delay-free sequential dialing with no lag between connecting and talking
• ARMOR spam remediation protects your numbers from being flagged as spam
• Built-in contact manager and CRM, so small teams can run without a separate CRM
• Highest support score here at 9.6/10 on G2, with a free trial and no contract

Watch out for

• The most expensive seat here by a wide margin — $140 a user a month before add-ons
• SMS, inbound routing and AI notes wait for Premium at $183/user/month
• No multi-line or predictive dialing; it dials one number at a time, by design

#6

Close

Best for: Call-heavy small teams that want the CRM and the dialer in one tool, with no separate phone system

★★★★★★★★★★4.7/5 on G2 (2,144 reviews, checked Nov 2026)

Visit close.com

Starting price$9/user/month (Solo, billed annually; $19 billed monthly; teams start at Essentials, $35 billed annually)

Free planNo — 14-day free trial

Close is a sales CRM with a dialer inside it, and that combination is the whole pitch: pipelines, email, SMS and calling in one workspace, with built-in power and predictive dialers and automatic activity logging. Solo costs $9 a user a month billed annually, or $19 month to month, which makes it the cheapest entry here for a one-person operation.

The Solo price does not scale to a team. A team starts at Essentials, $35 a user a month billed annually or $49 month to month, and calling minutes are metered on top of the seat price. Call Assistant AI is a further $50 a month add-on. Buy Close when the rep lives in the CRM all day; buy CloudTalk when the team needs a phone system first and a CRM second.

What we like

• Built-in power and predictive dialers inside the CRM — no separate phone system to buy
• Cheapest entry here for a solo rep at $9/user/month billed annually
• Ease of use dominates its G2 reviews, with 819 mentions — the most praised in this list
• Email, SMS, calling and pipelines in one workspace, with automatic activity logging

Watch out for

• Solo at $9 covers one user only — a team starts at Essentials, $35/user/month billed annually
• Calling minutes are metered and billed on top of the seat price
• Call Assistant AI is a $50/month add-on, not part of any plan

#7

Kixie

Best for: High-volume SDR teams that run multi-line power dialing inside Salesforce or HubSpot

★★★★★★★★★★4.8/5 on G2 (868 reviews, checked Nov 2026)

Visit kixie.com

Starting priceCustom quote (pricing not published; three plans, no dollar figures on the pricing page)

Free planNo — 7-day free trial, no credit card required

Kixie is the highest-rated tool here at 4.8 out of 5 on G2 because it makes reps connect faster. The Multi-Line PowerDialer rings up to 10 lines at once, AI human voice detection filters out voicemails before a rep is connected, and calls and texts log to HubSpot or Salesforce automatically — deep enough to trigger HubSpot workflows from a call.

The price is the problem: Kixie's pricing page lists three plans with no dollar figures, so every deal needs a sales call. Third-party quotes put the dialer plans at roughly $95 to $185 a user a month, plus add-ons, and a $50 reserve charge funds prepaid SMS and calling balances. Buy Kixie when dial volume is the bottleneck and the budget is flexible; buy PhoneBurner when you want a published price for a purpose-built dialer.

What we like

• Highest rated here at 4.8/5 on G2, with 90% five-star reviews
• Multi-line PowerDialer rings up to 10 lines at once, with AI human voice detection
• Deepest HubSpot integration here: calls and texts trigger HubSpot workflows automatically
• Live call coaching and voicemail drop included, with unlimited US and Canada minutes

Watch out for

• No published prices — every plan needs a sales call and a quote
• Third-party quotes put the dialer plans at roughly $95–$185/user/month, plus add-ons
• A $50 reserve charge funds prepaid SMS and calling balances, auto-recharged below $25

The best telemarketing software turns a list of leads into conversations: it dials, logs every call to the CRM, records what was said, and keeps the numbers you dial clean. We compared the seven tools below by fit for the most common buyer — a small US sales team making outbound calls every day — and every price was checked against the vendor's own pricing page on November 5, 2026.

How to choose the best telemarketing software

• Count the dials per rep per day. A rep making 30 calls a day does fine with single-line dialing; a rep working 200 leads a day needs a power or multi-line dialer, and that changes the price more than any other feature.
• Check the seat minimum before the per-seat price. Aircall needs 3 licences and JustCall needs 2, so their cheapest real bills are $90 and $58 a month — not the $30 and $29 headline figures.
• Price the add-ons, not just the seat. AI transcription, the power dialer and analytics are paid extras on Aircall, CloudTalk and Close; only Dialpad and JustCall include AI transcription on the entry plan.
• Decide whether the CRM or the phone comes first. Close is a CRM with a dialer inside; CloudTalk, Aircall and Dialpad are phone systems that log to your CRM. Pick the one your reps already open every morning.
• Test with your real list. Every tool here offers a free trial. Run 50 real calls through it before you pay: check call quality, confirm the CRM logging works, and read the first invoice for add-on charges.

Telemarketing is one system in your stack, not the whole stack. If the business also needs to be found online, our guide to marketing platforms for small business SEO covers the visibility side. And before you publish the landing pages your calls point to, run your titles through the free SERP snippet preview tool — it shows exactly how the title and description will look in Google.

Whatever you shortlist, try it with real data before you pay. The free trials in this list run 7 to 14 days, which is long enough to run one genuine week — your list, your CRM, your call scripts — and that week tells you more than any review can. Check two things in the trial: that the dialer actually speeds up connects, and that every call lands in the CRM without anyone typing. Every tool here logs calls automatically, so there is no reason to buy before you have seen it work on your own list.

Telemarketing software pricing: what you will actually pay

Take a five-person outbound team dialing every day. On annual billing, the subscription costs $75 a month on Dialpad Standard, $125 on CloudTalk Starter, $145 on JustCall Team, $150 on Aircall Essentials, $175 on Close Essentials and $700 on PhoneBurner Standard. Kixie is quoted, but third-party reports put its dialer plans near $95 to $185 a user a month, which would be roughly $475 to $925 a month for five seats.

Over a year, that is $900 on Dialpad, $1,500 on CloudTalk, $1,740 on JustCall, $1,800 on Aircall, $2,100 on Close Essentials and $8,400 on PhoneBurner. Two of those numbers need adjusting before they are real: Close Solo at $9 a seat covers one user only, so a five-person team pays the Essentials rate, and the dialer that makes high-volume calling fast is an add-on on CloudTalk — $15 a seat for the Power Dialer, $39 for the Parallel Dialer — and waits for Pro at $49 on JustCall.

Three costs sit outside every number above. First, the seat minimums: Aircall's three-licence floor and JustCall's two-licence floor mean a smaller team pays for seats it does not use. Second, calling minutes: Close meters minutes on top of the seat price, and CloudTalk Starter includes only 500 outbound minutes a user a month in one region. Third, the AI add-ons: Aircall's AI Assist runs about $9 a user a month, CloudTalk's Conversation Intelligence is $9, and Close's Call Assistant is $50 a month — Dialpad and JustCall are the only tools here that include AI transcription in the entry price. If the team also needs local numbers in several countries, budget for those too: most tools include one number per user and charge for extras.

Annual billing cuts the bill on most tools here: Dialpad Standard drops from $27 to $15 a user a month, Aircall Essentials from $40 to $30, JustCall Team from $39 to $29, CloudTalk Starter from $34 to $25 and PhoneBurner Standard from $165 to $140. One more cost to check before you commit: a second team is a second set of seats on every tool in this list, and the seat minimums apply per account — so a team of two on Aircall pays for three licences even if only two people dial.

Know the difference: telemarketing software vs a business phone system

The confusion in this category is between a tool that makes calls and a tool that makes calls fast. A business phone system gives every employee a number, voicemail and call routing; it is built for inbound calls and internal calls, and outbound dialing is one feature among many. Telemarketing software is built the other way round: the dialer, the call list and the CRM logging come first, and the phone system is the plumbing underneath.

There is a second, quieter confusion: a dialer is not a CRM. A dialer gets a rep through a list quickly; a CRM remembers who was called, what was said and what happens next. All seven tools in this list log calls to a CRM, but only Close is a CRM first — the other six are phone systems or dialers that sync to one. If the team already runs HubSpot or Salesforce, the phone system that logs cleanly into it matters more than the CRM features of the dialer itself.

A third distinction worth knowing is single-line versus multi-line dialing. Single-line dialing calls one number, waits for an answer or a voicemail, and moves on; it suits follow-up calls and warm leads. Multi-line and power dialing ring several numbers at once and connect the rep only when a human answers, which is how a rep works through 200 cold leads a day. The multi-line dialers sit on higher tiers or purpose-built tools here — Kixie rings up to 10 lines, PhoneBurner deliberately dials one line at a time for deliverability — so match the dialer to the list, not to the price.

Quick comparison: tool type by need

Mistakes to avoid

• Budgeting on the per-seat price alone. Aircall's $30 and JustCall's $29 are real, but the seat minimums mean the smallest bills are $90 and $58 a month. Price the floor, not the seat.
• Buying on the annual price, then paying monthly. Dialpad Standard is $15 on annual billing and $27 month to month — an 80% jump. If you cannot commit to a year, compare tools on the monthly figure.
• Forgetting the dialer is an add-on. The power dialer is a $15 add-on on CloudTalk Starter, waits for Pro at $49 on JustCall and for Professional at $50 on Aircall. If dialing speed is the point, price the tier that has it.
• Ignoring number reputation. Cold calling from a flagged number wastes the whole campaign. PhoneBurner's ARMOR and Kixie's local presence dialing exist because answer rates fall when numbers get flagged — budget for remediation or fresh numbers.
• Skipping the compliance check. The Do Not Call Registry, consent rules for autodialed calls to mobiles, and calling-hour limits apply no matter which tool dials. Scrub the list and check the rules before the first campaign, not after a complaint.

How we chose

We checked each vendor's own pricing page on November 5, 2026 and recorded the starting price exactly as shown, including the annual-billing figure where the page lists one. Prices were verified against fresh crawls of the vendors' own pricing pages dated within the last few days, plus independent October–November 2026 reads; Kixie publishes no prices, so we show it as a custom quote rather than a number. Ratings are G2 scores with review counts, checked November 5, 2026. We ranked the tools by fit for the most common buyer — a small US sales team making outbound calls every day — not by brand size. No vendor paid for a place in this list, and none of the links here are affiliate links.

What to do next

Start with the free trial of your top pick and run one real week of calls through it. Check that the dialer speeds up connects, that every call lands in the CRM, and that the first invoice matches the price you expected before you commit to a year. If the calls are sorted but new customers are not finding you, our monthly SEO service handles the visibility side — or compare providers in our guide to SEO companies for small business. Once your tools are in place, find out what's holding your rankings back.

Sources we checked (14)

• CloudTalk pricing — cloudtalk.io/pricing (checked November 5, 2026)
• JustCall pricing — justcall.io/pricing (checked November 5, 2026)
• Dialpad pricing — dialpad.com/pricing (checked November 5, 2026)
• Aircall pricing — aircall.io/pricing (checked November 5, 2026)
• PhoneBurner pricing — phoneburner.com/pricing (checked November 5, 2026)
• Close pricing — close.com/pricing (checked November 5, 2026)
• Kixie pricing — kixie.com/pricing (checked November 5, 2026)
• CloudTalk on G2 — g2.com/products/cloudtalk/reviews (checked November 5, 2026)
• JustCall on G2 — g2.com/products/saas-labs-justcall/reviews (checked November 5, 2026)
• Dialpad Connect on G2 — g2.com/products/dialpad-connect/reviews (checked November 5, 2026)
• Aircall on G2 — g2.com/products/aircall/reviews (checked November 5, 2026)
• PhoneBurner on G2 — g2.com/products/phoneburner/reviews (checked November 5, 2026)
• Close on G2 — g2.com/products/close/reviews (checked November 5, 2026)
• Kixie PowerCall & SMS on G2 — g2.com/products/kixie-powercall-sms/reviews (checked November 5, 2026)