9 Best Virtual Tour Software for Real Estate in 2026, Compared

Quick comparison

The best virtual tour software for real estate

#1

Zillow 3D Home

Best for: Residential agents who list on Zillow and want a free tour on every listing

Visit zillow.com

Starting priceFree ($0 — no per-home, service or hosting fees)

Free planYes — free app, unlimited listings

Zillow 3D Home is the only tool here that costs nothing and still puts a tour on every listing. Capture panoramas with a supported phone or 360 camera, and the app assembles the tour, posts it to the listing and syndicates it to Trulia and Redfin, with an unbranded link for the MLS. Zillow says listings with a 3D Home tour or interactive floor plan got twice as many views and sold about 10% faster on average.

The trade-off is that the tour belongs to Zillow first. There is no dollhouse view, no true measurements and no branding control, and the floor plan needs a compatible 360 camera. For a residential agent who lists on Zillow, that is a fair trade for free.

What we like

• Completely free: no per-home, service or hosting fees, and tours do not expire
• Tours post automatically to Zillow, Trulia and Redfin, with an unbranded link for the MLS
• Zillow says listings with a 3D Home tour or interactive floor plan got twice as many views and sold about 10% faster on average
• Capture with a phone or a supported 360 camera, and the app builds the tour and floor plan for you

Watch out for

• Tours live inside Zillow's ecosystem, so the tour serves Zillow listings first
• An interactive floor plan needs a compatible 360 camera; a phone alone gives a tour without the floor plan
• No true 3D measurements, dollhouse view or branding controls

#2

Matterport

Best for: Agents and photographers who want the industry-standard true 3D scan with a dollhouse view

★★★★★★★★★★4.1/5 on G2 (97 reviews, checked Nov 2026)

Visit matterport.com

Starting price$90/month (Professional, 10 spaces, billed annually; $108/month billed monthly)

Free planNo — no free plan listed

Matterport is the standard other tours are judged against: a depth scan produces a dollhouse view and measurements a photo stitch cannot. Matterport changed its plans on October 12, 2026: the old Starter and Business tiers are gone from the self-serve page, leaving one Professional plan at $90 a month billed annually, or $108 month to month, for 10 active spaces. Schematic floor plans, MatterTags and measurement mode are included, and tours embed on your own site and in listing portals.

The costs beyond the subscription are the catch. A Matterport camera is a separate purchase, floor-plan exports carry extra fees, and tours stay live only while you keep paying. G2 reviewers praise the 3D quality but cite the hosting cost and billing friction. Choose Matterport when the listing is high value and the dollhouse view will help it sell.

What we like

• The standard for true 3D: depth scans, dollhouse views and measurements buyers recognize
• One self-serve plan covers 10 active spaces, so a solo agent's live listings fit in a single subscription
• Schematic floor plans, MatterTags and measurement mode are included on Professional
• Tours embed on your own site and in listing portals, not only inside one marketplace

Watch out for

• Professional at $90 a month billed annually is the only self-serve plan since the October 2026 repricing, and tours go dark if you stop paying
• A Matterport camera is a separate purchase, and floor-plan exports carry extra fees
• G2 reviewers praise the 3D quality but cite ongoing hosting costs and billing friction

#3

Kuula

Best for: Agents and photographers who want the fastest cheap 360 photo tour from any camera

★★★★★★★★★★4.4/5 on G2 (18 reviews, checked Nov 2026)

Visit kuula.co

Starting price$24/month (Pro, billed monthly; $20/month billed annually)

Free planYes — Basic plan (100 uploads a month, 300 posts)

Kuula is the fastest way from 360 photos to a shareable tour. Upload panoramas from any camera, arrange them in the drag-and-drop editor, add hotspots and audio, and share or embed the result. The free Basic plan allows 100 uploads a month and 300 posts, and Pro costs $24 a month billed monthly, or $20 billed annually. One caution on price: Kuula's own pricing page lists the plans without figures, so those rates come from independent checks of the vendor page.

The honest trade-off is depth. Kuula stitches photos, so there is no dollhouse view, no measurements and no true 3D scan, and a custom domain needs Business at $48 a month. Pick Kuula when speed and price matter most and the buyer only needs to look around, not measure the rooms.

What we like

• Fastest path from 360 photos to a shareable tour, with a drag-and-drop editor, hotspots and audio
• Free Basic plan covers 100 uploads a month and 300 posts, so trying it costs nothing
• Pro replaces Kuula branding in links and embeds, and works with any 360 camera
• VR support and embeds are included, so tours work in a headset or on a listing page

Watch out for

• No true 3D scans, dollhouse view or measurements — it stitches photos, not depth data
• A custom domain needs Business at $48 a month, and some reviewers report the watermark lingers on Pro tours
• Kuula's own pricing page lists the plans without figures, so the $24 and $20 rates come from independent checks, not the vendor page

#4

CloudPano

Best for: Brokerages and agents who want white-label tours with live video showings

Visit cloudpano.com

Starting price$27/month (Pro, unlimited tours; from $19/month billed annually for 3 published projects)

Free planYes — free tier (3 tours, expire in 120 days)

CloudPano is built for brokerages that want branded tours: white-label everything, custom domains and live in-tour video chat, so an agent can guide a remote buyer through the home in real time. The free tier covers 3 tours that expire after 120 days, and Pro has unlimited tours with no expiry. It works with any 360 camera and publishes to Google Street View.

Watch the price before you buy. CloudPano's own pages disagree: the product page shows Pro at $27 a month, while other CloudPano pages show from $19 a month billed annually for 3 published projects. There is also no dollhouse view or measurements, since CloudPano stitches panoramas rather than building 3D models.

What we like

• White-label everything on Pro: your logo, your URL, no CloudPano branding
• Live in-tour video chat lets an agent walk a remote buyer through the home in real time
• Free tier covers 3 tours, and Pro has unlimited tours with no expiry
• Works with any 360 camera and publishes to Google Street View

Watch out for

• CloudPano's own pages disagree on the Pro price: $27 a month on its product page, from $19 billed annually for 3 projects elsewhere
• No dollhouse view or measurements — it stitches panoramas rather than building 3D models
• Lead capture and analytics sit on the paid plan, so the free tier is a trial, not a working tool

#5

RICOH360 Tours

Best for: THETA camera owners who want AI-enhanced tours with virtual staging

Visit ricoh360.com

Starting price$45/month (Pro, billed monthly; $39/month billed annually)

Free planYes — Free Starter plan

RICOH360 Tours is the natural pick if you already shoot with a Ricoh THETA, and it is the only tool here with AI image enhancement built in. The free Starter plan includes unlimited active tours and storage plus 10 AI virtual staging rooms a month. Pro costs $45 a month billed monthly, or $39 billed annually, with 20 staging rooms a month and floor plans at $20 each, the first one free.

The lock-in is the camera: only THETA cameras work, so owners of other 360 cameras cannot use it at all. Password-protected tours and custom domains also need Business at $59 a month billed annually. Choose RICOH360 Tours when you shoot THETA and want AI staging on every listing.

What we like

• Built for Ricoh THETA cameras, with AI image enhancement no other tool here offers
• Free Starter plan includes unlimited active tours and storage, plus 10 AI staging rooms
• Pro includes 20 AI virtual staging rooms a month, and floor plans cost $20 each with the first free
• Unlimited active tours on every plan, so old listings never force an upgrade

Watch out for

• Only works with Ricoh THETA cameras, so owners of other 360 cameras cannot use it
• Password-protected tours and custom domains need Business at $59 a month billed annually
• At $39 a month billed annually, Pro costs more than Kuula or CloudPano for similar tours

#6

EyeSpy360

Best for: Agents who shoot a few homes a month and want floor plans without a subscription

Visit eyespy360.com

Starting price$12.99/month (Plus 1, 1 free tour a month; pay as you go $10 per tour)

Free planNo — 14-day free trial

EyeSpy360 suits agents who shoot a few homes a month and hate subscriptions. Pay as you go costs $10 per tour, and every tour includes a 3D model, a floor plan with measurements and a teaser video. Plus 1 costs $12.99 a month and adds one free tour a month with unlimited hosting, while Plus 3 and Plus 5 cover busier months. Live remote viewings let up to 8 people walk a home together from anywhere.

The catch is time: tours are delivered within 24 hours, so there is no instant publish after upload, and there is no free plan, only a 14-day trial. Pricing also varies by territory, so confirm the US plan before you budget. Pick EyeSpy360 when your volume is uneven and you would rather pay per home than per month.

What we like

• Pay as you go at $10 per tour, so a slow month costs almost nothing
• Every tour includes a 3D model and a floor plan with measurements, plus a teaser video
• Plus 1 at $12.99 a month adds a free tour a month with unlimited hosting
• Live remote viewings let up to 8 people walk a home together from anywhere

Watch out for

• Tours are delivered within 24 hours, so there is no instant publish after upload
• Plus plans cap the free tours per month, so heavy months pay per extra tour
• No free plan, only a 14-day trial, and pricing varies by territory

#7

Asteroom

Best for: Agents who shoot with a phone and want a 3D dollhouse tour without a monthly bill

Visit asteroom.com

Starting price$59 per tour (Imaging Package, up to 30 panoramas, 180 days hosting)

Free planYes — free 60-day tour (up to 25 images, no dollhouse or floor plan)

Asteroom is the phone-shot option: buy the 3D Tour Kit for $109.99, shoot with your phone camera, and pay $59 per tour for an imaging package that includes a 3D dollhouse, a 2D floor plan, image enhancement and 180 days of hosting. The first imaging package is free with the kit, and a basic tour of up to 25 images can be shared free for 60 days without the dollhouse or floor plan.

The per-tour model punishes volume: ten tours a month cost $590, far more than any subscription here, and each tour link lasts 180 days before a $12 renewal. Extra panoramas cost $1.50 each after the first 30. Pick Asteroom when you shoot a few homes a month with a phone and want a dollhouse tour without a monthly bill.

What we like

• No monthly subscription: $59 per tour covers the dollhouse, floor plan and 180 days of hosting
• Shoot with a phone camera using the 3D Tour Kit, no 360 camera or scanner needed
• First tour is free with the kit, and a basic 60-day tour costs nothing at all
• Tours publish to realtor.com and Zillow, and virtual staging is available per room

Watch out for

• Ten tours a month cost $590, so high volume is far pricier than any subscription here
• Each tour link lasts 180 days, then costs $12 for another 180 days
• Extra panoramas cost $1.50 each after the first 30, and the $19.99 monthly price in old directories is out of date

#8

iGUIDE

Best for: Photographers who sell measured floor plans and need exact room dimensions

★★★★★★★★★★4.7/5 on G2 (3 reviews, checked Nov 2026)

Visit goiguide.com

Starting price$7.99 per project (Instant; Standard from $34.50)

Free planNo — pay per project

iGUIDE is the pick when the floor plan is the product. The PLANIX camera measures and photographs a space in one pass, in about 15 minutes on site, and every tour includes a measured floor plan with exact room dimensions. There is no subscription: Instant costs $7.99 a project, and Standard starts at $34.50 for homes up to 1,500 square feet, with hosting included.

The barrier is the hardware: the PLANIX R1 camera costs $2,599 up front, so the first tour is never cheap. Standard tours are delivered within 24 hours rather than instantly, and pricing scales with square footage, so a large home costs far more than $34.50. Choose iGUIDE when buyers and appraisers need exact dimensions, not just a walk-through.

What we like

• Measured floor plans with exact room dimensions are included, not an add-on
• No subscription at all: Instant costs $7.99 a project and Standard starts at $34.50
• Tours include branded and unbranded links, weekly analytics and MLS integration
• The PLANIX camera measures and photographs a space in one pass, in about 15 minutes on site

Watch out for

• The PLANIX R1 camera costs $2,599 up front, so the first tour is never cheap
• Standard tours are delivered within 24 hours, not instantly, and only 3 G2 reviews exist
• Pricing scales with square footage, so a large home costs far more than the $34.50 starting figure

#9

Giraffe360

Best for: Real estate photographers who want one capture to produce photos, tours, plans and video

Visit giraffe360.com

Starting price$360/month (PRO Camera subscription, camera + platform + hosting, unlimited use)

Free planNo — 60-day trial offer

Giraffe360 is the all-in-one system for photographers: one scan of the robotic PRO camera produces HDR photos, floor plans, virtual tours and cinematic video, delivered in as fast as 2 hours. The flat $360 a month covers the camera, the platform, hosting and support, with unlimited fair use and no per-project or per-asset fees at any volume.

The price is the barrier: $360 a month is the highest figure here, and the system is built for photographers, not solo agents. There is no free plan, and the 60-day trial runs through a promotional offer rather than a standard signup. Pick Giraffe360 when one visit must produce the whole marketing package for every listing.

What we like

• One scan produces HDR photos, floor plans, virtual tours and cinematic video
• Flat $360 a month with unlimited fair use: no per-project or per-asset fees at any volume
• The camera, platform, hosting and support are all in the subscription — no separate hardware purchase
• Digital twins are delivered in as fast as 2 hours, typically the same day

Watch out for

• $360 a month is the highest price here, and it is built for photographers, not solo agents
• No free plan, and the 60-day trial runs through a promotional offer, not a standard signup
• Tours are only one deliverable in a full media package, so an agent who only needs tours pays for far more

The best virtual tour software for real estate turns a listing into a walk-through buyers can explore from the couch, and the right one depends on how you shoot: a phone, a 360 camera or a depth scanner. We ranked the nine tools below by fit for the most common buyer — a residential agent who needs a tour on every listing without a big monthly bill — starting with the free options and ending with the premium camera systems, and every price was checked on the vendor's own pricing page on November 10, 2026.

How to choose the best virtual tour software for real estate

• Work out the billing unit first. Subscriptions bill per month, Asteroom bills per tour and iGUIDE bills per project. Ten tours a month cost $0 on Zillow, $90 on Matterport, $100 on EyeSpy360 pay as you go and $590 on Asteroom.
• Decide whether you need a true 3D scan or a 360 photo tour. Matterport, iGUIDE, Asteroom and Giraffe360 build depth-based models with dollhouse views and measurements. Kuula and CloudPano stitch panoramic photos, which costs less but cannot measure rooms.
• Check what the floor plan costs. Zillow 3D Home builds one free with a 360 camera, iGUIDE includes measured plans in every project, and RICOH360 charges $20 per plan with the first free. On Matterport, floor-plan exports carry extra fees.
• Count the camera before the subscription. iGUIDE needs a $2,599 PLANIX camera, Asteroom needs a $109.99 Tour Kit, RICOH360 needs a THETA, and Matterport needs its own camera. Giraffe360 is the only tool here that includes the camera in the price.
• Try the tour as a buyer. Open it on a phone, walk through it, and check the floor plan. If the navigation feels clumsy to you, it will feel clumsy to a buyer who is deciding whether to book a viewing.

A tour gets buyers through the door, but it does not get them to the listing. Our local SEO service handles the visibility side, and our guide to real estate software covers the wider stack a brokerage runs on. Before you publish the tour page, run your titles through the free SERP snippet preview tool — it shows exactly how the title and description will look in Google.

Whatever you shortlist, shoot one real listing before you pay. The free plans and trials in this list are enough to run one genuine home — your camera, your rooms, your buyers — and that one tour tells you more than any review can. Check two things in the trial: that the tour opens fast on a phone without an app download, and that the floor plan is accurate enough to trust with a buyer.

Virtual tour software pricing: what you will actually pay

Take a solo agent with 10 listings a month, each home under 1,500 square feet, with tours live until the home sells. On list prices, the monthly cost is $0 on Zillow 3D Home, $24 on Kuula Pro, $27 on CloudPano Pro, $39 on RICOH360 Pro billed annually, $90 on Matterport Professional billed annually for 10 active spaces, $100 on EyeSpy360 pay as you go at $10 a tour, $360 on Giraffe360, $590 on Asteroom at $59 a tour, and $79.90 on iGUIDE Instant at $7.99 a project — or $345 on iGUIDE Standard at $34.50 a project.

Over a year, that is $0 on Zillow, $240 on Kuula billed annually, $324 on CloudPano, $468 on RICOH360 billed annually, $958.80 on iGUIDE Instant, $1,080 on Matterport billed annually, $1,200 on EyeSpy360 pay as you go, $4,140 on iGUIDE Standard, $4,320 on Giraffe360 and $7,080 on Asteroom. The same ten homes a month cost nothing at the cheap end and $7,080 at the dear end — a gap that comes entirely from the billing unit, not from features.

Two costs sit outside every number above. First, the camera: iGUIDE's PLANIX R1 costs $2,599 once, Asteroom's Tour Kit costs $109.99 once, and a Matterport camera is a separate purchase on top of the subscription. Giraffe360 is the only tool here that includes the camera in the monthly price. Second, hosting time: Asteroom links last 180 days before a $12 renewal, CloudPano's free tours expire after 120 days, and Matterport tours go dark if the subscription stops. If you also need the listing photos to match the tour, see our guide to photo editing software for real estate.

Annual billing cuts the bill on the subscription tools: Kuula Pro drops from $288 to $240 a year, RICOH360 Pro from $540 to $468, and Matterport Professional from $1,296 to $1,080. Zillow 3D Home, EyeSpy360 pay as you go, Asteroom and iGUIDE have no annual discount to take, because there is no monthly bill to discount. Price the tool for your actual volume — ten tours a month — before comparing headline prices.

Know the difference: 3D scans vs 360 photo tours

The confusion in this category is between a tour built from depth data and a tour stitched from photos. A 3D scan — Matterport, iGUIDE, Asteroom and Giraffe360 — measures the space as it captures it, so the result has a dollhouse view, accurate dimensions and a true sense of the layout. A 360 photo tour — Kuula and CloudPano — stitches panoramic photos together, so buyers can look around each room but cannot measure anything or see the home from above. Neither is better in itself; the question is whether the buyer needs to measure the rooms or only to look around them.

There is a second, quieter confusion: subscription tools and per-tour tools. Matterport, Kuula, CloudPano, RICOH360 and Giraffe360 charge every month whether you shoot or not, so they suit agents with steady volume. EyeSpy360, Asteroom and iGUIDE charge per tour or per project, so a slow month costs almost nothing — but a busy month can cost more than a subscription. An agent doing two tours a month pays $20 on EyeSpy360 pay as you go; an agent doing ten pays $100, more than Matterport Professional.

A third distinction worth knowing is distribution. Zillow 3D Home tours embed natively on Zillow, Trulia and Redfin, which is why Zillow gives the tool away free: the tour strengthens its own listings. Every other tool here produces a portable tour you can embed anywhere, but none of them gets the native Zillow placement. If most of your buyers find you on Zillow, the free tool wins; if your buyers come from your own site, a portable tour is worth paying for.

Quick comparison: tool type by need

Mistakes to avoid

• Budgeting on the headline price alone. A $59 tour sounds cheap until you shoot ten homes a month and the bill is $590. Price the tool for your actual volume, not for one listing.
• Reading an annual price as a monthly one. Kuula Pro is $20 a month billed annually but $24 month to month, and RICOH360 Pro is $39 billed annually but $45 monthly. Compare tools on the billing cycle you will actually use.
• Calling Asteroom a $19.99 monthly subscription. That figure comes from old directories. Asteroom's own site charges $59 per tour, with no monthly plan at all.
• Assuming the tour stays live after you cancel. Matterport tours go dark when the subscription stops, Asteroom links last 180 days, and CloudPano's free tours expire after 120 days. Check the hosting term before you publish.
• Forgetting the camera. iGUIDE needs a $2,599 PLANIX camera, Asteroom needs a $109.99 kit, RICOH360 needs a THETA and Matterport needs its own camera. Only Giraffe360 includes the camera in the price.

How we chose

We checked each vendor's own pricing page on November 10, 2026 and recorded the starting price exactly as shown, including the annual-billing figure where the page lists one, and we ranked the tools by fit for the most common buyer — a residential agent who needs a tour on every listing — not by brand size. Two prices carry a disclosure: Kuula's $24 and $20 rates are third-party sourced, because Kuula's own pricing page lists the plans without figures, and RICOH360 Tours' $45 and $39 rates come from two independent October 2026 reads of ricoh360.com rather than a direct read today. CloudPano's own pages disagree on Pro, showing $27 a month on its product page and from $19 billed annually elsewhere, so we lead with $27. Matterport changed its plans on October 12, 2026, replacing the old Starter and Business tiers with a single self-serve Professional plan. Ratings are shown only where a fresh G2 page gave a clear score and review count on November 10, 2026: Matterport, Kuula and iGUIDE. CloudPano carries no rating here because G2 pages gave conflicting review counts, and we would rather show no rating than a stale one. No vendor paid for a place in this list, and none of the links here are affiliate links.

What to do next

Start with the free option that fits how you shoot: Zillow 3D Home if you list on Zillow, Kuula Basic if you have a 360 camera, or Asteroom's free 60-day tour if you shoot with a phone. Run one real listing through it and check that the tour opens fast on a phone and the floor plan is accurate. If the tours are sorted but new buyers are not finding your listings, our local SEO service handles the visibility side. Software runs the business; search brings the customers. See where you rank locally, free.

Sources we checked (12)

• Zillow 3D Home — zillow.com/3d-home/ (checked November 10, 2026)
• Matterport pricing — matterport.com/plans (checked November 10, 2026)
• Kuula pricing — kuula.co/page/pricing (checked November 10, 2026)
• CloudPano pricing — cloudpano.com/learn/virtual-tour-creator (checked November 10, 2026)
• RICOH360 Tours pricing — ricoh360.com (checked November 10, 2026)
• EyeSpy360 pricing — eyespy360.com/en-us/g_b_a_r.html (checked November 10, 2026)
• Asteroom pricing — asteroom.com (checked November 10, 2026)
• iGUIDE pricing — Goiguide.com/pricing (checked November 10, 2026)
• Giraffe360 PRO Camera pricing — giraffe360.com/blog/the-future-is-flat-key-takeaways-from-the-giraffe360-pro-camera-launch (checked November 10, 2026)
• Matterport on G2 — 4.1/5, 97 reviews (checked November 10, 2026)
• Kuula on G2 — 4.4/5, 18 reviews (checked November 10, 2026)
• iGUIDE on G2 — 4.7/5, 3 reviews (checked November 10, 2026)