9 Best Free Recruitment Software for Small Business in 2026, Compared
Compare the 9 best free recruitment software for small business on free-plan limits, paid upgrades and ratings, with every price checked November 6, 2026.
Shamim Mia, Founder, SerpAstraLast verified November 6, 202614 min readWe compare pricing pages, documentation and public reviews. We never accept payment for rankings.
Key takeaways
- Dover leads with a free ATS with no job or user caps, Zoho Recruit follows with a free plan for one role and Standard at $25/user/month billed annually, and Jobsoid's free Beginner plan covers one job with Lite at $59/month.
- The generous exceptions are Dover and iKrut, both free with unlimited jobs and users, and Giig Hire, free for one user with unlimited jobs and candidates.
- The single most important buying factor is the free plan's cap: one active job, one user or a candidate limit decides your real starting price, not the headline $0.
- Free rarely includes AI matching or resume parsing; Dover, Homebase and Pin are the exceptions, with AI job descriptions or an AI sourcing agent on their free tiers.
- Two tools the reference list still names have no free plan left: Breezy HR dropped its free Bootstrap plan in November 2026, and Freshteam was discontinued by Freshworks in 2026.
On this page
Quick comparison
| Tool | Best for | Starting price | Free plan |
|---|---|---|---|
| Dover | Startups that want a full ATS free, with no cap on jobs, users or candidates | Free; Premium $199/mo | Yes (free ATS) |
| Zoho Recruit | Solo recruiters and tiny teams already using Zoho apps who hire one role at a time | $25/mo (annual) | Yes (Forever Free) |
| Jobsoid | Startups hiring strictly one role at a time with a single person running recruitment | $59/mo | Yes (Beginner) |
| Homebase Hiring | Single-location hourly businesses (restaurants, retail, salons) hiring shift workers for free | Free; Unlimited $199/mo | Yes (Manual Mode) |
| Giig Hire | Solo recruiters and tiny agencies that want unlimited jobs and candidates for one user, free | €14.60/mo | Yes (Free Forever) |
| Pin | Solo recruiters who need candidates found and contacted, not just tracked | $100/mo (annual) | Yes (free tier) |
| Oorwin | Small staffing teams that want AI-ranked candidates and a combined ATS and CRM | $35/mo | Yes (free tier) |
| iKrut | Budget-conscious teams that want unlimited free hiring without user caps | £300/mo | Yes (Basic) |
| OpenCATS | Technical solo recruiters who want a free ATS on their own server with full data control | Free | Yes (open source) |
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Request a listingThe best free recruitment software for small business
Dover
Best for: Startups that want a full ATS free, with no cap on jobs, users or candidates
Dover's free ATS is the most generous free tier in this list: unlimited jobs, unlimited users and unlimited candidates, with a careers page, candidate tracking, a CRM, interview scheduling and posting to more than 50 job boards included at $0. Setup takes minutes, and the free tier even drafts job descriptions with AI and includes a Chrome sourcing extension, so a startup can run its whole hiring process without paying anything.
The catch is history and AI. The free tier shows only recent candidate and analytics history, and AI applicant scoring and the AI notetaker sit behind Premium at $199 a month. Premium has no contract, so you can switch it on for a hiring push and off again, which makes Dover the cheapest full-featured ATS here for teams that hire in bursts.
What we like
- Unlimited jobs, users and candidates on the free tier, unmatched here
- Posts to 50+ job boards with a careers page, CRM and scheduling included free
- AI job description drafting and a Chrome sourcing extension included free
- Premium is a flat $199/month with no contract, so you can switch it on and off
Watch out for
- AI applicant scoring and the AI notetaker need the $199/month Premium tier
- Free shows only recent candidate and analytics history; full history is Premium-only
- The marketplace recruiter upsell is woven into the product
Zoho Recruit
Best for: Solo recruiters and tiny teams already using Zoho apps who hire one role at a time
Zoho Recruit's Forever Free plan is exactly what it says: one recruiter, one active job, zero dollars, forever. You get candidate management, email management, interview scheduling and a basic careers page, which is enough for a solo operator filling one role at a time. It is deliberately thin: resume parsing, premium job boards, workflow automation and the Zia AI matching all start on paid tiers.
Where Zoho wins is the upgrade path. Standard costs $25 per user a month billed annually ($30 month to month) and adds sourcing, resume management, premium boards and a hiring pipeline, and businesses already running Zoho CRM or Zoho People get native integrations the other free tools cannot match. The free tier suits sequential hiring; anyone hiring in parallel should budget for Standard from the start.
What we like
- A true forever-free plan, not a trial, with candidate management and interview scheduling
- Deep integration with the Zoho ecosystem (CRM, People, Mail)
- Cheapest paid step on this list: Standard from $25/user/month billed annually
- 50+ integrations and premium job boards start on Standard
Watch out for
- Free plan has no resume parsing, no AI matching and no sourcing tools
- One recruiter and one active job only on the free plan
- Per-user pricing adds up fast past a few seats
Jobsoid
Best for: Startups hiring strictly one role at a time with a single person running recruitment
Jobsoid's Beginner plan is small on purpose: one job post, one user account, unlimited candidates, $0. What it does within those walls, it does well: customizable application forms, a branded career portal, pipeline management with smart filters, and distribution across job boards and social networks. It is a focused tool for a founder or office manager filling a single role without recruiting help.
The single-user limit is the real constraint. The moment a second person needs to review candidates, Lite at $59 a month ($49 on annual billing) becomes necessary, which adds unlimited users, the resume parser, dashboards and three job posts. For strictly solo, sequential hiring, Beginner is one of the cleanest free ATS experiences available, and the 14-day trial drops to the free plan automatically.
What we like
- Unlimited candidates even on the free plan
- Clean pipeline with smart filters, tagging and a branded careers portal
- Free plan includes mobile apps and basic reporting
- No credit card needed to sign up; trial accounts drop to the free plan
Watch out for
- One user and one job post on free, the tightest seat limit here
- Resume parser and email inbox need the Lite plan
- Smaller brand with a thinner integration library
Homebase Hiring
Best for: Single-location hourly businesses (restaurants, retail, salons) hiring shift workers for free
Homebase Hiring is built for businesses where the team clocks in: restaurants, retail shops and salons hiring hourly workers. Manual Mode costs $0 and covers job posts, candidate management, auto-generated job descriptions and screener questions, plus one-click posting to Indeed, ZipRecruiter, Google, Facebook and Craigslist. It sits in the same login as scheduling and time tracking, so the hiring and the rota live together.
The free tier's weakness is the missing AI. Screening results, top-candidate match recommendations and automatic interview scheduling all need Unlimited at $99 a month billed annually ($199 month to month), and payroll is a separate add-on. Start on Manual Mode when you hire occasionally; upgrade the month AI screening would save your managers real hours.
What we like
- Manual Mode is genuinely free: job posts, candidate management and a careers page
- One-click posting to Indeed, ZipRecruiter, Google, Facebook and Craigslist
- AI-assisted job descriptions and screener questions included free
- Same login covers scheduling and time tracking for the hourly team
Watch out for
- AI screening, match recommendations and auto-scheduling need Unlimited at $99/month billed annually
- Hiring is one part of a wider workforce tool, not a dedicated ATS
- Payroll is a separate paid add-on on every plan
Giig Hire
Best for: Solo recruiters and tiny agencies that want unlimited jobs and candidates for one user, free
Giig Hire is a recruitment CRM and ATS built for independent recruiters and small agencies, and its Free Forever plan is the most generous free tier for a solo operator: one user, but unlimited candidates, CVs, jobs and clients, with email integration, custom tagging, three pipelines and a careers page for up to three jobs. It even includes 10 CV parse credits a month, which Zoho Recruit's free plan does not offer.
The catch is the seat. Adding a second recruiter means Starter at €14.60 per user a month (ex-VAT), which adds 50 parse credits, mass parsing, CSV import and a careers page for 10 jobs. Giig is priced in euros on its own pricing page, so budget in euros and watch the exchange rate, and note the tool is built for agency recruiters rather than in-house HR teams.
What we like
- Unlimited candidates, CVs, jobs and clients on the free plan, with no time limit
- 10 CV parse credits a month included free, which Zoho Recruit's free plan lacks
- Free website landing page and a careers page for up to 3 jobs
- Rated 4.9/5 on Trustpilot across 380 reviews
Watch out for
- Free plan is one user only; a second seat means Starter at €14.60/user/month
- AI summaries and the Claude connector need the Plus and AI plans
- Agency-focused design fits recruiters better than in-house HR teams
Pin
Best for: Solo recruiters who need candidates found and contacted, not just tracked
Pin is not an ATS, and that is the point. It is an AI sourcing assistant: describe the role, and it searches 850M+ candidate profiles, drafts personalized outreach across email and LinkedIn, and schedules interviews. The free tier needs no credit card and gives one seat, one job position, one AI agent and 5 contact lookup credits a week, with email-only sequences and an AI notetaker included.
The honest placement: Pin solves the top of the funnel (finding people) while the other tools solve the middle (tracking applicants). Pair Pin's free tier with Dover's or Zoho's free ATS and a small team gets sourcing plus tracking for $0. Solo at $100 a month billed annually raises the credits to 500 a month and adds multi-channel sequences, but heavy sourcing burns through the free 5 a week fast.
What we like
- A real free tier with no credit card for AI candidate sourcing
- Searches 850M+ candidate profiles with an AI agent included even on free
- Automated outreach sequences and interview scheduling included
- Highest-rated tool here on G2 at 4.8/5
Watch out for
- Not a full ATS: no structured applicant tracking or compliance workflows
- Contact lookup credits are the meter: free gives 5 a week, Solo 500 a month
- Solo is annual-only; there is no monthly billing option for it
Oorwin
Best for: Small staffing teams that want AI-ranked candidates and a combined ATS and CRM
Oorwin combines an ATS, a CRM and an HRMS in one platform, which suits small staffing teams that sell as well as hire. The free tier covers job, candidate, interview, account and report management, capped at 5 jobs, 100 candidates, 10 interviews, 5 accounts and 10 contacts. Starter at $35 per user a month removes the job and candidate caps and adds resume parsing.
The trade is depth for breadth. Candidate ranking, resume harvesting and pre-screening chatbots wait for Professional at $70 per user a month, and reviewers note slow performance on large candidate lists. One caution: G2's pricing data says Oorwin has no permanent free tier, while the vendor's own pricing page shows a free tier, so confirm the current terms on the vendor's site before you commit.
What we like
- Free tier covers jobs, candidates, interviews, accounts and reports
- Starter adds unlimited jobs and candidates with resume parsing from $35/user/month
- Combines ATS, CRM and HRMS in one platform instead of three subscriptions
- Strong G2 scores for ease of setup and quality of support
Watch out for
- Free tier caps at 5 jobs, 100 candidates, 10 interviews and 10 contacts
- Candidate ranking and resume harvesting need Professional at $70/user/month
- G2's pricing data lists no permanent free tier, contradicting the vendor's own page
iKrut
Best for: Budget-conscious teams that want unlimited free hiring without user caps
iKrut is the UK import on this list: a genuinely free Basic plan with unlimited jobs and users, priced in pounds. The free tier covers job creation, candidate management, a custom careers page and applications organized by posting. Premium at £300 a month adds posting to paid job boards, basic reports and onboarding tools for companies hiring up to 50 roles a year.
The pound pricing is the wrinkle for US buyers: budget in GBP and watch the exchange rate, since the vendor's pricing page lists pounds and the paid tiers have no dollar price. The free plan is also deliberately basic, with no paid-board distribution and no AI matching. But unlimited jobs and users for zero cost is a combination only Dover matches, and iKrut's plain published pricing makes the upgrade decision easy to model.
What we like
- Unlimited jobs and unlimited users on the free Basic plan
- Straightforward published pricing with no per-seat surprises
- Job posting to free job boards and interview scheduling included
- Premium adds paid-board posting, reports and onboarding tools
Watch out for
- UK-based vendor with pound pricing, which complicates US budgeting
- Free plan is basic, with no paid job-board posting and limited reports
- Smaller ecosystem and fewer integrations than US rivals
OpenCATS
Best for: Technical solo recruiters who want a free ATS on their own server with full data control
OpenCATS is the only tool here with no vendor at all: free, open-source applicant tracking software you install on your own server. It covers the core workflow — job orders, candidate records, resume import and parsing, pipeline stages, a built-in careers page and email templates — with no per-seat fee, no user cap and no risk of a tool being acquired and shut down.
The price is your time. You need a server (a basic VPS runs about $5 to $15 a month), a half-day to set it up, and the discipline to apply security patches yourself. There is no mobile app, no job-board integration and no sourcing. Pick it when data ownership matters more than convenience; otherwise Dover's free ATS does the same job with none of the maintenance.
What we like
- No licence fee and no per-seat pricing, ever
- Your candidate database lives on your own server, not a vendor's
- Resume import and parsing, job orders and pipeline stages included
- Actively maintained again, with version 0.12.0 released in October 2026
Watch out for
- You install, host, patch and back it up yourself — five security advisories were published against it in 2026
- Dated interface with no mobile app and no native job-board integrations
- No sourcing: it only tracks candidates you find elsewhere
The best free recruitment software for small business lets a small team post a role, collect applications and move candidates through a pipeline without paying a monthly fee — and the nine tools below all offer a genuinely free plan, not just a trial. We ranked them by fit for the most common buyer, a small business hiring one or two roles at a time, and every price was checked on the vendor's own pricing page on November 6, 2026, unless the text says otherwise.
How to choose the best free recruitment software for small business
- Count your active jobs first. Zoho Recruit and Jobsoid allow one active job free, while Dover, iKrut and Oorwin allow several or unlimited — the job cap is the limit most buyers hit first.
- Count your users next. Jobsoid and Giig Hire allow one user free, Zoho Recruit allows one recruiter, and Dover allows unlimited users — a second reviewer can force an upgrade.
- Check job-board posting. A free ATS that cannot post your role anywhere saves you nothing; Dover posts to 50+ boards free, and Homebase posts to the big boards in one click.
- Decide whether you need sourcing or just tracking. Pin finds candidates, the rest track applicants — most small teams need tracking first and sourcing second.
- Check the AI on the free tier. Resume parsing and AI matching are usually paid features; Dover, Homebase and Pin are the exceptions that include some AI free.
A free plan and a free trial are different things, and this list only includes the first. A trial ends after 14 or 30 days and then charges you; a free plan stays free, with a cap, until you choose to upgrade. That distinction is why two familiar names are missing here: Breezy HR's free Bootstrap plan is gone from its pricing page as of November 6, 2026, and Freshteam was discontinued by Freshworks during 2026. If a tool's free plan has disappeared, it does not belong in a list of free tools, however often older roundups still name it.
Hiring is one system in your stack, not the whole stack. If the business also needs to be found online, our guide to recruitment marketing platforms covers the visibility side. And before you publish your careers page, run its titles through the free SERP snippet preview tool — it shows exactly how the title and description will look in Google.
Recruitment software pricing: what you will actually pay
Take a three-person team hiring for two roles at once. On the free tiers, Dover, Oorwin, iKrut and Homebase Manual Mode all cost $0, because their free plans cover two roles; only Zoho Recruit and Jobsoid force an upgrade, since their free plans allow one active job. Once the team outgrows the free tier, the first paid annual bill is $300 on Zoho Recruit Standard ($25 per user a month billed annually, one recruiter), $588 on Jobsoid Lite ($49 a month billed annually), €525.60 on Giig Hire Starter (€14.60 per user a month for three users), $1,188 on Homebase Unlimited ($99 a month billed annually), $1,200 on Pin Solo ($100 a month billed annually) and $1,260 on Oorwin Starter ($35 per user a month for three users). Dover Premium is $2,388 a year and iKrut Premium is £3,600 a year, but both are optional upgrades rather than forced ones.
Over a year, that is $0 at the free end and $3,600 at the dear end for the same three people and the same two roles — a gap that comes entirely from free-plan caps and per-user pricing, not from features. Two costs sit outside every number above. First, the metered extras: Pin charges contact lookup credits beyond the free 5 a week, Homebase charges $50 per job boost, and Giig Hire's AI summaries run on credits above the free allowance. Second, the currency: Giig Hire and iKrut price in euros and pounds, so a US buyer pays the exchange rate on top of the listed figure.
Annual billing cuts the bill on most tools here: Zoho Recruit Standard drops from $360 to $300 a year, Jobsoid Lite from $708 to $588, Homebase Unlimited from $2,388 to $1,188, and Pin Solo has no monthly option at all — $100 a month billed annually is the only way to buy it. Dover Premium and Oorwin Starter publish a single monthly price with no annual discount. One more cost to check before you commit: a second business is a second subscription on every tool in this list, and OpenCATS is the only one where the software itself stays free — there you pay hosting of about $5 to $15 a month instead.
Know the difference: a free ATS vs free job posting
The confusion in this category is between three different jobs: tracking applicants, advertising the role, and finding candidates. An applicant tracking system (ATS) stores applications and moves people through a pipeline; a job board (Indeed, ZipRecruiter, LinkedIn) is where the role is advertised; a sourcing tool (Pin) finds people who never applied. A free ATS with no job-board distribution still leaves you advertising the role yourself, and free job posting with no tracking leaves you sorting applications in an inbox.
Most tools in this list do two of the three jobs. Dover and Jobsoid both post to job boards from inside the ATS, Homebase posts to five major boards in one click, and Giig Hire and iKrut post to free boards only — paid-board distribution waits for their Premium tiers. Pin is the odd one out: it finds candidates and runs outreach, but it is not an ATS at all, so it pairs with a free ATS rather than replacing one. The practical test is simple: if the tool cannot put your role in front of candidates and then track who applied, you will need a second tool to finish the job.
A second distinction worth knowing is a free plan versus a free job post. Indeed and other boards let you post a single job free, but that is not recruitment software: there is no pipeline, no candidate record and no history when the post expires. Every tool in this list keeps a candidate record after the role closes, which is what the phrase "recruitment software" means here. If a tool only lists the role, it belongs in a different list.
Quick comparison: tool type by need
| Buyer | Best pick | Why |
|---|---|---|
| Solo founder hiring one role at a time | Jobsoid | Free Beginner plan, one job and one user, Lite is $59/month |
| Startup that wants no caps at all | Dover | Free ATS with unlimited jobs and users, Premium is $199/month |
| Small business already on Zoho | Zoho Recruit | Free for one role, Standard is $25/user/month billed annually |
| Hourly team (restaurant, retail, salon) | Homebase Hiring | Free Manual Mode hiring plus scheduling in one login |
| Solo recruiter or tiny agency | Giig Hire | Free Forever for one user, Starter is €14.60/user/month |
| Team that needs candidates found | Pin | Free AI sourcing tier, Solo is $100/month billed annually |
Mistakes to avoid
- Budgeting on $0 without reading the cap. The free plan is free until the cap bites: one active job on Zoho Recruit and Jobsoid, one user on Giig Hire and Jobsoid, 100 candidates on Oorwin. The cap you hit first is your real starting price.
- Buying on a trial and calling it free. Recooty, GoHire, SmartRecruiters and Teamtailor offer trials, not free plans — the bill starts when the trial ends. Every tool in this list has a plan that stays free.
- Paying for AI you do not need yet. AI matching, scoring and parsing sit behind paid tiers on most tools here. Start on the free tier and pay for AI the month it would save real hours, not the month you sign up.
- Ignoring the currency. Giig Hire prices in euros and iKrut in pounds, and neither publishes a dollar price. Budget in the vendor's currency and watch the exchange rate, especially on annual billing.
- Forgetting the second seat. A free plan for one user is no bargain once a hiring manager needs access: Giig Hire Starter is €14.60 per user a month and Zoho Recruit Standard is $25, so price the second seat before you commit to the first.
How we chose
We checked each vendor's own pricing page on November 6, 2026 and recorded the starting price exactly as shown, and we ranked the tools by fit for the most common buyer — a small business hiring one or two roles at a time — not by brand size. Two prices need a note: Zoho's pricing page currently shows plan names and the free plan but no dollar figures, so the $25 annual and $30 monthly Standard rates are its last published prices, confirmed by G2's pricing data; and Oorwin's and iKrut's pricing pages could not be opened directly (Oorwin's returned an error and iKrut's returned a 404), so their $35 and £300 figures come from a read of Oorwin's own pricing page on October 15, 2026 and from multiple reads of iKrut's page, with Capterra listing a conflicting £190 per-feature figure for iKrut. Pin's Solo plan rose from $99 to $100 a month since October 2026, as its own pricing page now shows.
This list carries no rating for iKrut, whose Capterra score rests on only 2 reviews and was not re-verified today, or for OpenCATS, which has no G2, Capterra or Trustpilot listing; every other rating was verified on its review page on November 6, 2026. No vendor paid for a place in this list, and none of the links here are affiliate links.
What to do next
Start with the free plan of your top pick and run one real role through it. Check that the job posts where your candidates actually look, that the pipeline is easy for the hiring manager to use, and that the upgrade price makes sense before you need it. If the hire is made but new customers are not finding you, our monthly SEO service handles the visibility side — or compare providers in our guide to HR software for small business. Once your tools are in place, find out what's holding your rankings back.
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Get a free audit→Sources we checked (16)
- Dover pricing — dover.com/pricing (checked November 6, 2026)
- Zoho Recruit pricing — zoho.com/recruit/pricing.html (checked November 6, 2026)
- Jobsoid pricing — jobsoid.com/pricing (checked November 6, 2026)
- Homebase hiring — joinhomebase.com/hiring-and-onboarding (checked November 6, 2026)
- Giig Hire pricing — giighire.com/pricing (checked November 6, 2026)
- Pin pricing — pin.com/pricing (checked November 6, 2026)
- Oorwin pricing — oorwin.com (checked November 6, 2026; pricing page read October 15, 2026)
- iKrut pricing — softwarefinder.com/hr/ikrut (checked November 6, 2026)
- OpenCATS — github.com/opencats/OpenCATS (checked November 6, 2026)
- Dover G2 reviews — g2.com/products/dover/reviews (checked November 6, 2026)
- Zoho Recruit and Oorwin G2 ratings — g2.com/compare/oorwin-vs-zoho-recruit (checked November 6, 2026)
- Jobsoid Capterra reviews — capterra.com/p/150764/Jobsoid/reviews (checked November 6, 2026)
- Homebase G2 rating — g2.com/compare/bamboohr-vs-homebase (checked November 6, 2026)
- Giig Hire Trustpilot reviews — uk.trustpilot.com/review/giighire.com (checked November 6, 2026)
- Pin G2 reviews — g2.com/products/pin/reviews (checked November 6, 2026)
- Breezy HR pricing — breezy.hr/pricing (checked November 6, 2026)
Shamim
Founder of SerpAstra
A full-stack SEO and digital marketer who spends most days on Local SEO for dental practices, AI search visibility and lead generation.
Frequently asked questions
What is the best free recruitment software for small business?
Dover is the best free option for most small businesses: a full ATS with unlimited jobs, users and candidates at $0, with Premium at $199 a month when you want AI scoring. Zoho Recruit is the better pick when you hire one role at a time and already use Zoho apps. Pin is the best free add-on for finding candidates.
Is there really free recruitment software for small businesses?
Yes. Dover, Zoho Recruit, Jobsoid, Homebase Hiring, Giig Hire, Pin, Oorwin and iKrut all offer free plans with no time limit, and OpenCATS is free open-source software. The catch is always a cap: most free plans allow one active job, one user or a small number of candidates, so check the limit that bites first.
How much does recruitment software cost for a small business?
Nothing to start: every tool here has a free plan. The first paid plans run from €14.60 a user a month on Giig Hire to $199 a month on Dover Premium, with Zoho Recruit at $25 a user a month billed annually. A three-person team hiring for two roles at once typically pays $300 to $1,260 a year, depending on the tool.
What is the difference between an ATS and a job board?
An applicant tracking system stores and moves candidates through your hiring pipeline; a job board is where the role is advertised. Dover, Zoho Recruit and Jobsoid are ATS tools, while Indeed and ZipRecruiter are job boards. Most ATS tools in this list post your roles to job boards for you, so you usually need both, not one or the other.
Can I switch recruitment software later?
Yes, but plan the move between hires, not during one. Export your candidate records, job posts and pipeline stages from the old tool, then import them into the new one and check that attachments and notes came across. Most tools here import from CSV, and Giig Hire exports your data free at any time, so your records are never locked in.
Do free recruitment tools include AI features?
Some do, most do not. Dover's free tier drafts job descriptions with AI, Homebase writes job descriptions with AI on its free Manual Mode, and Pin includes one AI sourcing agent free. Zoho Recruit, Jobsoid, Giig Hire, Oorwin and iKrut all keep AI matching, scoring or parsing behind paid plans, so check the free tier before you count on it.
What should a small business look for in free recruitment software?
Start with the cap that bites first: one active job, one user or a candidate limit decides your real price. Then check job-board posting, a branded careers page and interview scheduling on the free tier, since those are the features that save the most time. Finally, confirm the paid upgrade path, because the cheapest free plan can hide the most expensive next step.
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