10 Best White-Label Programmatic Ad Serving Platforms in 2026, Compared

Quick comparison

The best white-label programmatic ad serving platform

#1

Adserver.Online

Best for: Small ad networks and agencies that want white-label branding from the cheapest entry plan here

Visit adserver.online

Starting price$29/month (Starter, 1 million ad requests included; Core at $89/month adds programmatic ads)

Free planNo — free trial

Adserver.Online is the cheapest way into this list, and the reason is simple: its $29 Starter plan already includes basic white-label branding, 1 million ad requests, banners, third-party tags and direct links. For a small network that sells its own inventory, that is enough to run a branded platform without paying for enterprise tiers first.

The catch is the step to programmatic. Starter covers direct deals only; programmatic ads, VAST video, API access and advanced white-label all wait for Core at $89 a month, and Premium at $199 covers 10 million requests. Pick Adserver.Online when the budget is tight and direct sales come first; pick AdButler or Epom when programmatic demand is the main revenue from day one.

What we like

• Basic white-label branding is included on the $29 Starter plan, not held for the top tier
• Usage-based pricing with no long-term contracts, so costs track ad requests rather than seats
• Core at $89/month adds programmatic ads, VAST video support, API access and advanced white-label

Watch out for

• Starter has no programmatic ads or API access — both wait for Core at $89/month
• Basic white-label on Starter is thinner than the custom domains and themes on Core
• Smaller ecosystem than the long-established ad servers, so third-party guides are scarcer

#2

AdGlare

Best for: Publishers that want flat-rate pricing with no overage billing and cookie-free ad serving

Visit adglare.com

Starting price$99/month (Professional, 1 million ad requests; white-label domain on Enterprise at $129/month)

Free planNo — free trial

AdGlare sells simplicity: Professional costs $99 a month for 1 million ad requests, Enterprise costs $129, and neither charges overage fees or locks you into a contract. The platform serves display, native, video and CTV ads, and its cookie-free serving by design is a genuine difference for publishers worried about tracking rules.

The white-label catch matters for this list. Serving ads from your own subdomain is an Enterprise feature, so the real white-label starting price is $129 a month, not $99. Features also unlock by plan rather than arriving all at once. Choose AdGlare when predictable billing matters most; choose Adserver.Online when white-label branding must come on the cheapest plan.

What we like

• Flat-rate plans with no overage billing and no contracts, billed through Stripe
• Cookie-free serving by design, which suits privacy-conscious publishers
• Covers display, native, video and CTV ads from one platform

Watch out for

• White-label domains are an Enterprise feature at $129/month, not included on Professional
• Features unlock by plan, so advertiser and publisher logins wait for the top tier
• Older directory listings still show $349 and $649 plans — trust the vendor pricing page, not those listings

#3

AdButler

Best for: Retail media teams and publishers that want a branded self-serve advertiser portal out of the box

Visit adbutler.com

Starting price$179/month (1 million ad requests; white-label self-serve portal included; programmatic add-on $110/month)

Free planNo — free trial

AdButler is the pick when advertisers should buy without calling you. Its white-label self-serve portal lets advertisers browse your media products, configure campaigns, upload creative, pay and see reports under your brand, with an optional bridge that pushes orders into Google Ad Manager. The entry plan costs $179 a month for 1 million requests.

Programmatic is the extra. The programmatic add-on costs $110 a month plus $0.001 per 1,000 bids, and the entry plan caps at 10 advertisers, so a network with many small advertisers outgrows it. Buy AdButler when self-serve sales are the goal; buy Epom when uncapped advertisers and bundled programmatic matter more than the portal.

What we like

• A hosted white-label self-serve portal where advertisers buy, pay and upload creative under your brand
• Serves web, apps, video and CTV, email newsletters, digital out-of-home and in-store media
• Transparent published pricing from $179/month with a 99.99% uptime guarantee

Watch out for

• Programmatic demand costs extra: the programmatic add-on is $110/month plus $0.001 per 1,000 bids
• Entry plan caps at 1 million requests and 10 advertisers, so growth means a higher tier
• Some features that rivals bundle, such as targeting and API access, are paid add-ons on lower tiers

#4

Epom Ad Server

Best for: Ad networks and publishers that want every feature on every plan and no caps on advertisers or users

Visit epom.com

Starting price$250/month (Light, 8.5 million display impressions; white-label package adds $250/month)

Free planNo — free trial on request

Epom Ad Server prices by impressions and nothing else: Light costs $250 a month for 8.5 million display impressions plus 250,000 video impressions, Growth costs $1,000 and Pro costs $2,500, and every plan carries the same core features with no advertiser or user caps. That makes budgeting honest — volume, not seat counts, sets the bill.

White-label is where the math changes. The white-label package adds $250 a month on top of any plan, so a fully branded Epom platform starts at $500 a month, not $250. Pick Epom when you run a network with many advertisers and want everything bundled; pick AdButler when a ready-made self-serve portal matters more than uncapped accounts.

What we like

• The same core features on every plan, including targeting, formats, optimization and API access
• No caps on advertisers or users at any tier — the bill is set by impression volume alone
• Programmatic and CTV demand included, with header bidding and network passbacks

Watch out for

• White-label branding is a $250/month add-on, so a branded platform starts at $500/month in practice
• Growth at $1,000/month and Pro at $2,500/month jump steeply as impression volume rises
• Premium support and advanced analytics are also paid add-ons, not bundled

#5

Broadstreet

Best for: Local and B2B publishers that sell direct ads and newsletters and want hands-on support

Visit broadstreetads.com

Starting price$299/month (Impress plan; Optimize at $499/month; VIP tier priced separately)

Free planNo — free trial

Broadstreet is built for a specific buyer: the local or B2B publisher selling ads directly, including newsletter ads and sponsored content, with support from people who know that market. The Impress plan costs $299 a month and Optimize costs $499, with a VIP tier above that and annual discounts available.

For this list, Broadstreet is the weakest white-label fit. Its strength is publisher-managed direct sales, not a branded advertiser marketplace, and full white-label sits on the VIP tier. Choose Broadstreet when local direct sales are the business; choose AdButler or Adserver.Online when a branded portal or cheap white-label entry is the priority.

What we like

• Built for local news and B2B publishers, with newsletter ads and sponsored content formats
• Human support and ready-made in-content formats that reviewers praise
• Annual billing discounts are available on all three plans

Watch out for

• White-label depth is weakest here: full white-label sits on the VIP tier, far above entry
• Programmatic is not the focus — this is a direct-sales tool first, not a programmatic powerhouse
• At $299/month it costs more than Adserver.Online or AdGlare for a smaller publisher

#6

BidsCube

Best for: Agencies that want their own branded DSP, SSP and ad exchange without building ad tech in-house

Visit bidscube.com

Starting price$300/month per AdServer (Lite, Pro and Enterprise tiers scale with traffic volume)

Free planNo — 14-day free trial

BidsCube is the closest thing here to a whole programmatic business in a box: a white-label DSP, SSP, ad exchange and video ad server that an agency can brand as its own, with more than 55 campaign settings and geo-targeting down to ZIP code level. The AdServer starts at $300 a month, with Lite, Pro and Enterprise tiers scaling by traffic.

The $300 figure covers the AdServer only. DSP and SSP packages are quoted by impressions and features, and you must bring your own supply and demand unless you join the BidsCube Community of buyers and sellers. Pick BidsCube when you want to sell programmatic as a service; pick Epom when you want a single ad server, not an ecosystem.

What we like

• A full white-label ecosystem: DSP, SSP, ad exchange and video ad server under one brand
• No revenue share on supply, since partners run their own instances
• More than 55 campaign settings with geo-targeting down to ZIP code level

Watch out for

• DSP and SSP packages are quoted by impressions and features, so only the AdServer has a published $300 start
• You must source your own supply and demand unless you join the BidsCube Community
• Managed-service campaigns can carry high minimum media spends, which prices out small advertisers

#7

Kevel

Best for: Retailers and marketplaces building sponsored listings and retail media on their own first-party data

Visit kevel.com

Starting priceCustom quote (priced by modules licensed, support tier and monthly API request volume)

Free planNo — free trial

Kevel, formerly Adzerk, is infrastructure rather than a finished ad server: APIs for decisions, management and reporting that let engineers build a fully custom, server-side ad server for sponsored listings, native ads and internal promotions. Retailers use it to run retail media networks on their own first-party data, with auctions they control and forecasting built in.

There is no published price. Quotes depend on the modules licensed, the support tier and monthly API request volume, and third-party write-ups put typical pricing in the $3,000–$5,000 a month range. Choose Kevel when the product itself is the ad platform; choose a hosted server when you want to launch in weeks without an engineering team.

What we like

• API-first infrastructure: build sponsored listings, native ads and internal promotions exactly as designed
• Server-side decisioning with response times as low as 35ms, even at scale
• White-label by construction — your interface, your brand, your data, with no forced revenue share

Watch out for

• No published prices at all: every quote depends on modules, support tier and request volume
• Needs engineers — there is no ready-made self-serve advertiser portal like AdButler's
• Third-party write-ups put typical pricing at $3,000–$5,000/month, so budget for enterprise levels

#8

EXADS

Best for: Ad networks and agencies that want a fully customizable white-label stack with DSP and SSP options

Visit exads.com

Starting priceCustom quote (contact vendor; pricing models include CPM, CPC, CPA, CPV, Smart CPM and Smart Bid)

Free planNo — free trial

EXADS is a white-label ad tech stack for teams that want to customize everything: an ad server plus DSP and SSP options, full management and statistics APIs, real-time analytics, advanced targeting, retargeting and frequency capping. Its pricing models run from CPM and CPC through CPA, CPV, Smart CPM and machine-learning Smart Bid.

The trade-off is opacity. EXADS publishes no starting price, so you cannot compare it on this page's chart — you need a quote, and the configuration depth means a longer setup than a hosted plan. Pick EXADS when a network needs a tailored stack; pick Adserver.Online or AdButler when a published price and a fast launch matter more.

What we like

• Fully customizable white-label infrastructure for networks, advertisers, publishers and agencies
• Ad server, DSP and SSP in one stack, with programmatic RTB and header bidding
• Serves more than 12 billion ad impressions daily across its customer base, per the vendor

Watch out for

• No published starting price — every deal is quoted, so comparison shopping needs a sales call
• The breadth of pricing models (CPM, CPC, CPA, CPV, Smart CPM, Smart Bid) takes time to configure
• Smaller public review footprint than the hosted rivals, so references matter more

#9

DJAX AdServer

Best for: Publishers and networks that want to own their ad server outright with no per-impression fees

Visit djaxadserver.com

Starting priceCustom quote (one-time license or source code, plus your own server costs; no per-impression fees)

Free planNo — demo on request

DJAX AdServer flips the SaaS model: instead of renting an ad server by volume, you license it once and run it on your own servers or cloud account, with no per-impression fees and no revenue share. It serves display, mobile, video, CTV and native ads, with header bidding and optional SSP, exchange, DSP and AI optimization modules.

Ownership has a cost beyond the license. Pricing depends on the edition — License, Source Code or Managed — and the modules chosen, and you carry hosting and maintenance. Choose DJAX when volume is high enough that per-impression fees hurt; choose a hosted server when you want the vendor to carry operations.

What we like

• One-time license cost with no per-impression fees and no revenue share, so margins improve with volume
• White-label by default: your brand, domain and colours on every customer-facing interface
• Source code available, so custom features do not wait on a vendor roadmap

Watch out for

• No published price: cost depends on edition (License, Source Code or Managed) and modules
• You run the servers or pay DJAX to manage them — hosting and maintenance are your job
• Programmatic modules such as the SSP, exchange and DSP are add-ons, not one bundled price

#10

Revive Adserver

Best for: Publishers with technical help who want a free, self-hosted ad server under their own domain

Visit revive-adserver.com

Starting priceFree ($0, open-source software; you pay only for your own hosting)

Free planYes — free open-source software

Revive Adserver is the free outlier: open-source software you download and run on your own server at $0, with campaign management, delivery rules, banner and video serving, and hourly CTR and eCPM reporting. Because you host it on your own domain, white-label branding is free by default, and there is no cap on advertisers.

Free means self-reliant. There is no vendor support contract, the community forum closed at the end of May 2026, and programmatic demand is something you wire up yourself rather than switch on. Pick Revive when you have technical help and a $0 budget; pick a hosted server when you want support and built-in programmatic demand.

What we like

• Free and open source: download and use at $0, with no licensing fees or per-impression charges
• Self-hosted under your own domain, so white-label branding costs nothing extra
• No advertiser cap: define as many advertisers as you need

Watch out for

• No vendor support contract and the community forum closed at the end of May 2026
• No built-in programmatic exchange: demand comes from tags, networks and header bidding you wire up
• You need PHP and MySQL hosting skills, and video serving historically needed a paid plugin

The best white-label programmatic ad serving platform lets you sell and serve ads under your own brand, with programmatic demand competing alongside your direct deals. We ranked the ten tools below by fit for the most common buyer — an agency, network or publisher that wants its own branded platform — starting with the cheapest entry and ending with the free open-source option, and every price was checked on November 5, 2026.

How to choose the best white-label programmatic ad serving platform

• Find the white-label line first. Some tools brand from the entry plan, some charge an add-on, and some reserve it for the top tier — that line, not the headline price, decides your real starting cost.
• Separate the server from the demand. A server that only runs direct deals is cheaper than one with programmatic demand built in, so check whether DSP, SSP and exchange connections are bundled, add-ons or quoted.
• Count what caps you first. Ad requests, impressions, advertisers and seats all cap somewhere; the cap you hit first is your real price, as AdButler's 10-advertiser entry cap shows.
• Decide who runs the platform. Hosted tools need no engineers, API platforms like Kevel need a development team, and licensed or open-source tools like DJAX and Revive need hosting skills.
• Check the formats you actually sell. Display-only platforms are cheaper than ones covering video, CTV, native, audio and digital out-of-home, so pay for the formats in your media plan and no more.

If programmatic buying is the bigger half of your business, our guide to programmatic advertising platforms covers the buying side. And before you publish new pages for the services you sell, run your titles through the free SERP snippet preview tool — it shows exactly how the title and description will look in Google.

Whatever you shortlist, trial it with real inventory before you pay. The trials in this list are long enough to serve one genuine campaign — your advertisers, your zones, your reports — and that campaign tells you more than any review can. Check two things in the trial: that reports reconcile with your own counts, and that the white-label domain serves ads without the vendor's brand showing anywhere.

White-label ad serving pricing: what you will actually pay

Take a small ad network serving 5 million requests a month with 20 advertisers. On list prices, the platform costs $0 on Revive Adserver apart from hosting, $29 on Adserver.Online Starter, $99 on AdGlare Professional, $179 on AdButler, $250 on Epom Light, $299 on Broadstreet Impress and $300 on BidsCube's AdServer. Three of those numbers need adjusting before they are real: AdButler's entry plan caps at 10 advertisers, so 20 advertisers force a higher tier; Epom's white-label package adds $250 a month, taking a branded Epom platform to $500; and AdGlare's white-label domain needs Enterprise at $129, not the $99 Professional plan.

Over a year, that is $348 on Adserver.Online Starter, $1,548 on AdGlare Enterprise, $2,148 on AdButler before any tier jump, $3,588 on Broadstreet Impress, $3,600 on BidsCube's AdServer and $6,000 on a branded Epom Light platform. The same network and the same volume cost $348 a year at the cheap end and $6,000 at the dear end — a gap that comes entirely from white-label placement and advertiser caps, not from serving capacity.

Three costs sit outside every number above. First, volume overage: most hosted plans price by requests or impressions, so a traffic spike raises the bill. Second, programmatic add-ons: AdButler's programmatic add-on is $110 a month plus $0.001 per 1,000 bids, and several rivals quote DSP and SSP separately. Third, people: Kevel needs engineers, DJAX and Revive need hosting skills, and a managed edition costs more than a license alone. If the network also buys media rather than only selling it, the buying tools differ — see our guide to programmatic advertising platforms.

Know the difference: white-label ad server vs white-label DSP

The confusion in this category is between serving and buying. A white-label ad server runs inventory you control: it decides which ad fills each slot, manages advertisers and publishers, and reports delivery under your brand. A white-label DSP buys impressions across other publishers' inventory through real-time bidding, under your brand, for your clients' campaigns. They solve opposite sides of the same auction.

Many platforms here blur the line on purpose. BidsCube and EXADS sell server, DSP and SSP components as one ecosystem, Epom sells an ad server and a separate white-label DSP, and AdButler adds a programmatic module to a server-first product. That bundling is convenient, but it makes price comparison harder: the $300 BidsCube figure is the AdServer, not the whole ecosystem, and Epom's $250 Light plan is the server, not the DSP.

A second distinction is white-label depth. Serving ads from your own domain is the shallowest form — it hides the vendor from ad blockers and viewers. A branded advertiser portal, custom interface themes, your logo on reports and your domain on emails are deeper, and they sit on different tiers depending on the vendor. Ask every vendor which of those five things the quoted price actually includes, and get the answer in writing before signing.

Quick comparison: tool type by need

Mistakes to avoid

• Comparing headline prices without the white-label line. A $250 plan that needs a $250 white-label add-on is a $500 platform, and a $99 plan that needs a $129 tier for white-label is a $129 platform.
• Buying a server when you need a DSP, or the reverse. Servers run your inventory; DSPs buy other publishers' inventory. Bundles blur the two, so confirm which side each quoted price covers.
• Ignoring the cap that bites first. AdButler's entry plan stops at 10 advertisers, Adserver.Online's Starter has no programmatic ads, and impression tiers jump steeply on Epom.
• Assuming programmatic is included. On several tools here it is an add-on, a higher tier or a separate quote — budget for it separately from the server fee.
• Picking an API or self-hosted platform without the team. Kevel needs engineers and DJAX and Revive need hosting skills; a hosted tool costs more per month but needs no operations team.

How we chose

We checked each vendor's own pricing page or, where the vendor publishes no pricing page for the figure, the vendor's own published materials and corroborating listings on November 5, 2026, and recorded the starting price exactly as shown, including the white-label add-on or tier where that changes the real price. Broadstreet's $299 plan and BidsCube's $300 AdServer figure come from vendor-published materials quoted in listings rather than a direct vendor pricing-page read, because direct page reads were degraded on the day; both figures are corroborated by multiple independent listings quoting the vendor. No ratings are shown in this list because no G2 or Capterra review page was opened for these tools on November 5, 2026, and we would rather show no rating than a stale one. We ranked the tools by fit for the most common buyer — an agency, network or publisher that wants its own branded platform — not by brand size. No vendor paid for a place in this list, and none of the links here are affiliate links.

What to do next

Start with the trial or demo of your top pick and run one real campaign through it, with your own domain serving the ads and your own advertisers logging in. Check that reports reconcile, that no vendor branding leaks into the advertiser view, and that programmatic demand actually fills unsold inventory before you commit to a year. If the platform is sorted but new customers are not finding you, our monthly SEO service handles the visibility side — or compare providers in our guide to display advertising software. Once your tools are in place, find out what's holding your rankings back.

Sources we checked (10)

• Adserver.Online pricing and white-label — adserver.online (checked November 5, 2026)
• AdGlare pricing — adglare.com/pricing (checked November 5, 2026)
• AdButler pricing from $179/month — adbutler.com/compare/epom (checked November 5, 2026)
• Epom Ad Server pricing — epom.com/ad-server/pricing (checked November 5, 2026)
• Broadstreet pricing $299/month — g2.com/compare/broadstreet-vs-epom-ad-server (checked November 5, 2026)
• BidsCube white-label pricing from $300/month — bidscube.com/blog/top-10-white-label-tools-for-agencies (checked November 5, 2026)
• Kevel custom pricing model — epom.com/kevel-vs-epom (checked November 5, 2026)
• EXADS white-label ad serving — exads.com/features/pricing-models (checked November 5, 2026)
• DJAX AdServer platform and licensing — djaxadserver.com/platform.html (checked November 5, 2026)
• Revive Adserver free open-source download — revive-adserver.com/download (checked November 5, 2026)